BMW Welt: Difference between revisions
Image that shows the complete BMW Welt building |
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{{Short description|Building in Munich, Germany}} |
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[[File:BMW Welt, Múnich, Alemania16.jpg|thumb|250px|BMW Welt building]] |
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[[File:München - BMW-Werk in 2018-07.jpg|thumb|250px|Aerial photograph of the BMW Welt, [[BMW Museum]], [[BMW Headquarters]], and BMW factory]] |
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The '''BMW Welt''' is a combined exhibition, delivery, adventure museum, and event venue located in [[Munich]]'s district [[Am Riesenfeld]], next to the [[Olympiapark (Munich)|Olympic Park]], in the immediate vicinity of the [[BMW Headquarters]] and factory. It was built from August 2003 to summer 2007. A solar system with 800 kW of power is installed on the roof of the main building. The opening took place on 17 October 2007. The BMW Welt is the most visited tourist attraction in Bavaria.<ref name="sueddeutsche_kronewiter">{{cite web |last=Kronewiter |first=Thomas |url=https://www.sueddeutsche.de/muenchen/sehenswuerdigkeiten-in-bayern-bmw-welt-beliebter-als-schloss-neuschwanstein-1.1878973 |title=Sehenswürdigkeiten in Bayern: BMW-Welt beliebter als Schloss Neuschwanstein |trans-title=Sights in Bavaria: BWM Welt is more popular than the Neuschwanstein Castle |language=de |date=February 4, 2014 |work=[[Süddeutsche Zeitung]] |access-date=April 10, 2019 }}</ref> |
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'''BMW Welt''' (English: BMW World) is a multi-use [[exhibition center]] located in [[Munich]], [[Germany]] used for meetings and promotional events, and where buyers take delivery of [[BMW]] vehicles. It situated in the [[Milbertshofen-Am Hart]] district, next to the [[BMW Headquarters]] (BMW HQ) and the [[Olympiapark, Munich|Olympiapark]]. |
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==Operations== |
==Operations== |
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BMW Welt operations are coordinated with the other local BMW facilities, the [[BMW Museum]] and [[BMW Headquarters]].<ref>{{Cite web |url=http://www.bmw.com/generic/com/de/fascination/discover/history/mobiletradition/index.html |title=BMW AG: Geschichte: BMW Classic<!-- Bot generated title --> |access-date=2008-01-22 |archive-url=https://web.archive.org/web/20080517150152/http://www.bmw.com/generic/com/de/fascination/discover/history/mobiletradition/index.html |archive-date=2008-05-17 |url-status=dead }}</ref> It has a [[Car dealership|showroom]] with the current model lineup of BMW cars and motorcycles, and the other two BMW Group brands, [[Mini (marque)|Mini]] and [[Rolls-Royce Motor Cars|Rolls-Royce]]. |
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⚫ | [[File:BMW Museum (2014).jpg|thumb|BMW Museum (2014)]]Customers picking up special ordered cars are given a dramatic "staged experience" in which they await their new car in an enormous glass-walled hall, and their cars are lifted up from lower levels on round elevator platforms to their respective delivery area.<ref>{{Citation |url= https://books.google.com/books?id=UPi7nca0jukC&pg=PA64 |page=64 |title= Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology |first1=Bernd |last1=Schmitt |first2= Glenn |last2= Van Zutphen |publisher=Macmillan |year= 2012 |isbn=978-1-137-00046-0 }}</ref> BMW Welt also has shops selling BMW-branded [[promotional merchandise]] and accessories, and a restaurant.<ref name=roundel201303/> |
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==Design and construction== |
==Design and construction== |
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[[File:BMW Welt |
[[File:BMW Welt Hü.jpg|thumb|left|BMW Welt in 2005]] |
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In 2001 an international [[architectural design competition]] was sponsored by BMW |
In 2001, an international [[architectural design competition]] was sponsored by [[BMW]]. Twenty-seven offices participated in the competition<ref>[http://www.phase1.de/projects_bmweaz_home_e.htm BMW Welt Architectural Competition]</ref> four of which were awarded prizes. The jury awarded two offices [[Sauerbruch Hutton]] and [[Coop Himmelb(l)au|COOP HIMMELB(L)AU]] first prize and made the recommendation for the competitors to rework their design submissions in a third design phase in order for BMW to determine which office would be awarded the contract. |
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The contract was awarded to the Vienna-based architects COOP HIMMELB(L)AU and the facility was constructed from August 2003 through summer 2007 at a cost of US$200 million.<ref name=roundel201303/> Originally conceived to be open and ready for [[World Cup 2006]], it eventually opened on October |
The contract was awarded to the Vienna-based architects COOP HIMMELB(L)AU and the facility was constructed from August 2003 through summer 2007 at a cost of US$200 million.<ref name=roundel201303/> Originally conceived to be open and ready for [[World Cup 2006]], it eventually opened on 17 October 2007, and deliveries commenced on 23 October 2007. The first customer to take [[European delivery]] of a new BMW at the Welt was [[Jonathan Spira]].<ref>{{cite web | url=https://www.welt.de/muenchen/article1267819/Bauen_fuer_die_Zukunft_.html | title=Bauen für die Zukunft | publisher=Die Welt | date=2007-10-15 | access-date=2013-06-29 | author=Rudolf Stumberger und Miriam Zerbel}}</ref> |
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There were 2,200,000 visitors during the first 12 months of operation.<ref name=roundel201303>{{cite journal|last=Hemmes|first=Henny|title=Family Affair|journal=[[Roundel (magazine)|Roundel]]|date=March 2013|volume=45|issue=3|pages=68–72}}</ref> The number of visitors increased to 2,930,000 in 2013, of which 60% came from Germany.<ref name=roundel201404>{{cite journal|title=BMW Welt attracted almost 3,000,000 visitors last year|journal=[[Roundel (magazine)|Roundel]]|date=April 2014|volume=46|issue=4|page=46}}</ref> |
There were 2,200,000 visitors during the first 12 months of operation.<ref name=roundel201303>{{cite journal|last=Hemmes|first=Henny|title=Family Affair|journal=[[Roundel (magazine)|Roundel]]|date=March 2013|volume=45|issue=3|pages=68–72}}</ref> The number of visitors increased to 2,930,000 in 2013, of which 60% came from Germany.<ref name=roundel201404>{{cite journal|title=BMW Welt attracted almost 3,000,000 visitors last year|journal=[[Roundel (magazine)|Roundel]]|date=April 2014|volume=46|issue=4|page=46}}</ref> |
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[[File:BMW Welt and BMW Headquarters, Munich, Germany.jpg|thumb|BMW Welt and BMW Headquarters, Munich, Germany]] |
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Designed with an 800 kW solar plant on its roof, "the building does not have the boredom of |
Designed with an 800 kW solar plant on its roof, "the building does not have the boredom of an exhibition hall, it is not only a temple but also a market place and communication center, and a meeting point for knowledge transfer", said architect Wolf D. Prix at the opening ceremony.<ref>"a3-bau" Nr. 11/07 vom 22.11.2007, Seite 20.</ref> |
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COOP HIMMELB(L)AU's BMW Welt project records are archived at the [[Canadian Centre for Architecture]] in [[Montreal]], [[Quebec]], [[Canada]].<ref>{{cite web |title=COOP HIMMELB(L)AU BMW Welt project records |url=https://www.cca.qc.ca/en/archives/449937/coop-himmelblau-bmw-welt-project-records |website=[[Canadian Centre for Architecture]] |access-date=April 8, 2020}}</ref> |
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==Gallery== |
==Gallery== |
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<gallery mode=packed> |
<gallery mode=packed> |
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File:München_-_BMW-World.JPG|Front façade of the BMW Welt showing the glass double cone under construction |
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File:Bmw_welt.jpg|BMW Welt during the October 2006 construction phase |
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File:Bmwwelt3.jpg|BMW Welt interior, 2008 |
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File:BMWWelt2.jpg|BMW Welt, 2009 |
File:BMWWelt2.jpg|BMW Welt, 2009 |
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BMW Welt, Múnich, Alemania, 2013-02-11, DD 14.JPG|Side view |
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File:BMW Welt Winter2.jpg|BMW Welt at night |
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BMW Welt, Múnich, Alemania, 2013-04-22, DD 05.jpg|Touratech BMW F800GS inside the BMW Welt |
BMW Welt, Múnich, Alemania, 2013-04-22, DD 05.jpg|Touratech BMW F800GS inside the BMW Welt |
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</gallery> |
</gallery> |
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==See also== |
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* [[World Architecture Survey]] |
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==References== |
==References== |
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== External links == |
== External links == |
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{{Commons category|BMW Welt}} |
{{Commons category|BMW Welt}} |
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*{{official website| |
*{{official website|https://www.bmw-welt.com/en.html}} |
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* BMW-Welt on [http://www.muenchenarchitektur.com/index.php4?sessionid=13f8d87335d86059985f33fa112f8c7c&lang=1&p_id=7&aACTION=aARTICLE&aID=31 www.muenchenarchitektur.com] |
* BMW-Welt on [http://www.muenchenarchitektur.com/index.php4?sessionid=13f8d87335d86059985f33fa112f8c7c&lang=1&p_id=7&aACTION=aARTICLE&aID=31 www.muenchenarchitektur.com] |
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* [http://www.bimmerfest.com/wiki/index.php?title=BMW_European_Delivery BMW European Delivery wiki], on the Bimmerfest.com site |
* [http://www.bimmerfest.com/wiki/index.php?title=BMW_European_Delivery BMW European Delivery wiki], on the Bimmerfest.com site |
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{{coord|48|10|37|N|11|33|24|E|type:landmark|display=title}} |
{{coord|48|10|37|N|11|33|24|E|type:landmark|display=title}} |
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{{Visitor attractions in Munich}} |
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{{authority control}} |
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[[Category:Buildings and structures in Munich]] |
[[Category:Buildings and structures in Munich]] |
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[[Category:Coop Himmelblau]] |
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[[Category:Museums in Munich]] |
[[Category:Museums in Munich]] |
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[[Category:BMW]] |
[[Category:BMW]] |
Latest revision as of 23:46, 10 May 2024
The BMW Welt is a combined exhibition, delivery, adventure museum, and event venue located in Munich's district Am Riesenfeld, next to the Olympic Park, in the immediate vicinity of the BMW Headquarters and factory. It was built from August 2003 to summer 2007. A solar system with 800 kW of power is installed on the roof of the main building. The opening took place on 17 October 2007. The BMW Welt is the most visited tourist attraction in Bavaria.[1]
Operations
[edit]BMW Welt operations are coordinated with the other local BMW facilities, the BMW Museum and BMW Headquarters.[2] It has a showroom with the current model lineup of BMW cars and motorcycles, and the other two BMW Group brands, Mini and Rolls-Royce.
Customers picking up special ordered cars are given a dramatic "staged experience" in which they await their new car in an enormous glass-walled hall, and their cars are lifted up from lower levels on round elevator platforms to their respective delivery area.[3] BMW Welt also has shops selling BMW-branded promotional merchandise and accessories, and a restaurant.[4]
Design and construction
[edit]In 2001, an international architectural design competition was sponsored by BMW. Twenty-seven offices participated in the competition[5] four of which were awarded prizes. The jury awarded two offices Sauerbruch Hutton and COOP HIMMELB(L)AU first prize and made the recommendation for the competitors to rework their design submissions in a third design phase in order for BMW to determine which office would be awarded the contract.
The contract was awarded to the Vienna-based architects COOP HIMMELB(L)AU and the facility was constructed from August 2003 through summer 2007 at a cost of US$200 million.[4] Originally conceived to be open and ready for World Cup 2006, it eventually opened on 17 October 2007, and deliveries commenced on 23 October 2007. The first customer to take European delivery of a new BMW at the Welt was Jonathan Spira.[6] There were 2,200,000 visitors during the first 12 months of operation.[4] The number of visitors increased to 2,930,000 in 2013, of which 60% came from Germany.[7]
Designed with an 800 kW solar plant on its roof, "the building does not have the boredom of an exhibition hall, it is not only a temple but also a market place and communication center, and a meeting point for knowledge transfer", said architect Wolf D. Prix at the opening ceremony.[8]
COOP HIMMELB(L)AU's BMW Welt project records are archived at the Canadian Centre for Architecture in Montreal, Quebec, Canada.[9]
Gallery
[edit]-
BMW Welt, 2009
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BMW Welt interior, 2013
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The BMW Welt exhibition center as seen at night
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Side view
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BMW Welt at night
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Touratech BMW F800GS inside the BMW Welt
See also
[edit]References
[edit]- ^ Kronewiter, Thomas (February 4, 2014). "Sehenswürdigkeiten in Bayern: BMW-Welt beliebter als Schloss Neuschwanstein" [Sights in Bavaria: BWM Welt is more popular than the Neuschwanstein Castle]. Süddeutsche Zeitung (in German). Retrieved April 10, 2019.
- ^ "BMW AG: Geschichte: BMW Classic". Archived from the original on 2008-05-17. Retrieved 2008-01-22.
- ^ Schmitt, Bernd; Van Zutphen, Glenn (2012), Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology, Macmillan, p. 64, ISBN 978-1-137-00046-0
- ^ a b c Hemmes, Henny (March 2013). "Family Affair". Roundel. 45 (3): 68–72.
- ^ BMW Welt Architectural Competition
- ^ Rudolf Stumberger und Miriam Zerbel (2007-10-15). "Bauen für die Zukunft". Die Welt. Retrieved 2013-06-29.
- ^ "BMW Welt attracted almost 3,000,000 visitors last year". Roundel. 46 (4): 46. April 2014.
- ^ "a3-bau" Nr. 11/07 vom 22.11.2007, Seite 20.
- ^ "COOP HIMMELB(L)AU BMW Welt project records". Canadian Centre for Architecture. Retrieved April 8, 2020.
External links
[edit]- Official website
- BMW-Welt on www.muenchenarchitektur.com
- BMW European Delivery wiki, on the Bimmerfest.com site