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{{Short description|Breakfast cereal}}
'''Bran flakes''' are a popular breakfast cereal product similar to [[corn flakes]]. The cereal consists of small toasted flakes of wheat or oat bran together with binders and seasoning. They may be [[Food fortification|nutritionally fortified]]. They are usually served cold with milk.<ref name="auto">{{cite web|url=https://books.google.co.uk/books?id=WKY0h5YrQVwC&pg=PA661&dq=%22bran+flakes%22&hl=en&sa=X&ved=0ahUKEwilyqL88OfZAhWJCMAKHXPzBlEQ6AEIHDAC|title=Chemistry and Technology of Cereals as Food and Feed|first=Samuel A.|last=Matz|date=30 April 1991|publisher=Springer Science & Business Media|via=Google Books}}</ref><ref>{{cite web|url=https://books.google.co.uk/books?id=g8xZAAAAYAAJ&q=%22bran+flakes%22&dq=%22bran+flakes%22&hl=en&sa=X&ved=0ahUKEwjx0pq18efZAhUmLMAKHQYhCms4FBDoAQgxMAY|title=The American Magazine|date=13 March 2018|publisher=Crowell-Collier Publishing Company|via=Google Books}}</ref>
{{About|the breakfast cereal|the indie pop group|The Bran Flakes}}
{{Infobox brand
| name = Bran flakes
| logo = Bran flakes post logo.png
| logo_size = 150
| image =Post Bran Flakes – Whole Grain Wheat and Bran Cereal, with milk.jpg
| image_size =
| caption =Post Bran Flakes – Whole Grain Wheat and Bran Cereal, with milk
| producttype = [[Breakfast cereal]]
| currentowner = [[Post Holdings]]
| producedby = [[Post Consumer Brands]]
| country = U.S.
| introduced = {{start date and age|1915}}
| discontinued =
| related =
| markets =
| previousowners = [[Kellogg's]]
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.postconsumerbrands.com/bran-flakes/|postconsumer.com/branflakes}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
}}
'''Bran flakes''' is a type of [[breakfast cereal]] similar to [[corn flakes]]. It consists of small toasted flakes of wheat or oat [[bran]] together with binders and seasoning. They may be [[food fortification|nutritionally fortified]]. They are usually served cold with milk.<ref name="auto">{{cite book|url=https://books.google.com/books?id=WKY0h5YrQVwC&dq=%22bran+flakes%22&pg=PA661|title=Chemistry and Technology of Cereals as Food and Feed|first=Samuel A.|last=Matz|date=30 April 1991|publisher=Springer Science & Business Media|via=Google Books|isbn=9780442308308}}</ref><ref>{{cite magazine |date=1935 |title=American Illustrated Magazine |url=https://books.google.com/books?id=g8xZAAAAYAAJ&q=%22bran+flakes%22 |magazine=The American Magazine |volume=119 |access-date=2023-09-04 |via=Google Books}}</ref>


They have been available since 1915.<ref>{{cite web|url=https://www.kelloggs.com/en_US/who-we-are/our-history.html|title=Our History|date=2019|publisher=Kellogg NA Co}}</ref>
Bran flakes are, or have been, produced by [[Kellogg's]], [[Post Consumer Brands|Post Cereals]], and by various other manufacturers under many generic brands.<ref>{{cite web|url=https://books.google.co.uk/books?id=ZjSRnxBBXZ4C&pg=PA92&dq=%22bran+flakes%22&hl=en&sa=X&ved=0ahUKEwilyqL88OfZAhWJCMAKHXPzBlEQ6AEIGDAB|title=The Calorie, Carb and Fat Bible 2011: The UK's Most Comprehensive Calorie Counter|first1=Juliette|last1=Kellow|first2=Lyndel|last2=Costain|first3=Laurence|last3=Beeken|date=13 March 2018|publisher=Diet and Fitness Resources|via=Google Books}}</ref><ref>{{cite web|url=https://books.google.co.uk/books?id=XM7gAAAAMAAJ&q=%22bran+flakes%22&dq=%22bran+flakes%22&hl=en&sa=X&ved=0ahUKEwjx0pq18efZAhUmLMAKHQYhCms4FBDoAQg7MAg|title=Consumer Reports|date=13 March 2018|publisher=Consumers Union of United States|via=Google Books}}</ref><ref>{{cite web|url=https://books.google.co.uk/books?id=rgpbOFMQM-kC&pg=PA124&dq=%22bran+flakes%22&hl=en&sa=X&ved=0ahUKEwi1srje8ufZAhVMLcAKHZD8AIE4KBDoAQg4MAg|title=What's in a Name?: Advertising and the Concept of Brands|first1=John Philip|last1=Jones|first2=Jan S.|last2=Slater|date=13 March 2018|publisher=M.E. Sharpe|via=Google Books}}</ref>


== Overview ==
Variants of bran flakes, with added [[dried fruit]], include [[raisin bran]],<ref name="auto"/> sultana bran, and Fruit and Fibre.
Bran flakes have been produced by [[Kellogg's]], by [[Post Consumer Brands]], and by various other manufacturers under many generic brands.<ref>{{cite book|url=https://books.google.com/books?id=ZjSRnxBBXZ4C&dq=%22bran+flakes%22&pg=PA92|title=The Calorie, Carb and Fat Bible 2011: The UK's Most Comprehensive Calorie Counter|first1=Juliette|last1=Kellow|first2=Lyndel|last2=Costain|first3=Laurence|last3=Beeken|date=13 March 2018|publisher=Diet and Fitness Resources|via=Google Books|isbn=9781904512097}}</ref><ref>{{cite web|url=https://books.google.com/books?id=XM7gAAAAMAAJ&q=%22bran+flakes%22|title=Consumer Reports|date=13 March 2018|publisher=Consumers Union of United States|via=Google Books}}</ref><ref>{{cite book|url=https://books.google.com/books?id=rgpbOFMQM-kC&dq=%22bran+flakes%22&pg=PA124|title=What's in a Name?: Advertising and the Concept of Brands|first1=John Philip|last1=Jones|first2=Jan S.|last2=Slater|date=13 March 2018|publisher=M.E. Sharpe|via=Google Books|isbn=9780765611123}}</ref>

Variants of bran flakes, with added [[dried fruit]], include [[raisin bran]],<ref name="auto"/> sultana bran, and Fruit and Fibre. Research suggests that eating commercially produced raisin bran containing sugared raisins elevates dental acids to plaque-forming levels; whereas home-made raisin bran, created by adding un-sugared raisins to bran flakes, does not produce this effect.<ref>{{cite web|url=https://www.news-medical.net/news/20091219/Bran-flakes-with-raisins-and-added-sugar-promote-plaque-acid.aspx|title=Bran flakes with raisins and added sugar promote plaque acid|date=19 December 2009|publisher=}}</ref>

Bran flakes are high in [[dietary fiber]]. The consumption of dietary fiber can reduce the rate of increase in blood sugar and insulin levels after eating, thereby reducing the risk of contracting [[type 2 diabetes]] or a [[heart attack]].<ref name="harvard-eating">{{cite book|url=https://books.google.com/books?id=ukk1DwAAQBAJ&dq=%22bran+flakes%22+%22microbiome%22&pg=PA162|title=Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating|first=Walter|last=Willett|date=19 September 2017|publisher=Simon and Schuster|via=Google Books|isbn=9781501164774}}</ref> It can also promote a healthy [[microbiome]].<ref name="harvard-eating"/>

==See also==
* [[Raisin bran]]


==References==
==References==
{{Reflist}}
{{Reflist}}


==External links==
[[Category:Breakfast cereals]]
* {{official website}}

{{Post Holdings}}


[[Category:Flaked breakfast cereals]]
[[Category:Products introduced in 1915]]
{{breakfast-stub}}
{{breakfast-stub}}
{{food-stub}}
{{food-stub}}

Latest revision as of 07:46, 1 June 2024

Bran flakes
Post Bran Flakes – Whole Grain Wheat and Bran Cereal, with milk
Product typeBreakfast cereal
OwnerPost Holdings
Produced byPost Consumer Brands
CountryU.S.
Introduced1915; 110 years ago (1915)
Previous ownersKellogg's
Websitepostconsumer.com/branflakes

Bran flakes is a type of breakfast cereal similar to corn flakes. It consists of small toasted flakes of wheat or oat bran together with binders and seasoning. They may be nutritionally fortified. They are usually served cold with milk.[1][2]

They have been available since 1915.[3]

Overview

[edit]

Bran flakes have been produced by Kellogg's, by Post Consumer Brands, and by various other manufacturers under many generic brands.[4][5][6]

Variants of bran flakes, with added dried fruit, include raisin bran,[1] sultana bran, and Fruit and Fibre. Research suggests that eating commercially produced raisin bran containing sugared raisins elevates dental acids to plaque-forming levels; whereas home-made raisin bran, created by adding un-sugared raisins to bran flakes, does not produce this effect.[7]

Bran flakes are high in dietary fiber. The consumption of dietary fiber can reduce the rate of increase in blood sugar and insulin levels after eating, thereby reducing the risk of contracting type 2 diabetes or a heart attack.[8] It can also promote a healthy microbiome.[8]

See also

[edit]

References

[edit]
  1. ^ a b Matz, Samuel A. (30 April 1991). Chemistry and Technology of Cereals as Food and Feed. Springer Science & Business Media. ISBN 9780442308308 – via Google Books.
  2. ^ "American Illustrated Magazine". The American Magazine. Vol. 119. 1935. Retrieved 2023-09-04 – via Google Books.
  3. ^ "Our History". Kellogg NA Co. 2019.
  4. ^ Kellow, Juliette; Costain, Lyndel; Beeken, Laurence (13 March 2018). The Calorie, Carb and Fat Bible 2011: The UK's Most Comprehensive Calorie Counter. Diet and Fitness Resources. ISBN 9781904512097 – via Google Books.
  5. ^ "Consumer Reports". Consumers Union of United States. 13 March 2018 – via Google Books.
  6. ^ Jones, John Philip; Slater, Jan S. (13 March 2018). What's in a Name?: Advertising and the Concept of Brands. M.E. Sharpe. ISBN 9780765611123 – via Google Books.
  7. ^ "Bran flakes with raisins and added sugar promote plaque acid". 19 December 2009.
  8. ^ a b Willett, Walter (19 September 2017). Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. Simon and Schuster. ISBN 9781501164774 – via Google Books.
[edit]