Stocksy United: Difference between revisions
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'''Stocksy United''', also referred to as '''Stocksy''' or '''Stocksy United Photography''', is a [[Victoria, British Columbia]] based [[platform cooperative]]<ref>http://platformcoop.net/2016/participants/brianna-wettlaufer</ref> that accepts and provides [[royalty-free]] [[stock photography]] and [[Stock footage|stock video]]. Stocksy uses a curated editing approach to select useful and authentic photos.<ref name=CNET>{{cite news|last=CNET|title=Stocksy aims to bring the soul back into stock photography|url=http://news.cnet.com/8301-1023_3-57576184-93/stocksy-aims-to-bring-the-soul-back-into-stock-photography/|access-date=April 23, 2013}}</ref> The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.<ref name=CNET /><ref name=FastCompany>{{cite news|last=FastCompany|title=Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos|url=http://www.fastcompany.com/3007439/tech-forecast/istockphoto-creator-bruce-livingstone-takes-second-stab-stock-photos|access-date=April 23, 2013}}</ref> |
'''Stocksy United''', also referred to as '''Stocksy''' or '''Stocksy United Photography''', is a [[Victoria, British Columbia]] based [[platform cooperative]]<ref>{{Cite web|url=http://platformcoop.net/2016/participants/brianna-wettlaufer|title=Participants: Platform Cooperativism Conference}}</ref> that accepts and provides [[royalty-free]] [[stock photography]] and [[Stock footage|stock video]]. Stocksy uses a curated editing approach to select useful and authentic photos.<ref name=CNET>{{cite news|last=CNET|title=Stocksy aims to bring the soul back into stock photography|url=http://news.cnet.com/8301-1023_3-57576184-93/stocksy-aims-to-bring-the-soul-back-into-stock-photography/|access-date=April 23, 2013}}</ref> The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.<ref name=CNET /><ref name=FastCompany>{{cite news|last=FastCompany|title=Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos|url=http://www.fastcompany.com/3007439/tech-forecast/istockphoto-creator-bruce-livingstone-takes-second-stab-stock-photos|access-date=April 23, 2013}}</ref> |
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==History== |
==History== |
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Stocksy United was founded April 20, 2012 and publicly launched on March 25, 2013.<ref name=CNET /> It was started by [[iStockphoto]] founder [[Bruce Livingstone]] and co-founder Brianna Wettlaufer.<ref name=TechCrunch>{{cite news|last=TechCrunch|title=iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits|url=https://techcrunch.com/2013/03/26/istockphoto-founder-returns-to-stock-photography-with-stocksy-a-co-op-that-puts-artists-and-quality-before-profits/|access-date=April 23, 2013}}</ref> At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.<ref name=CNET /> Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.<ref>{{cite |
Stocksy United was founded April 20, 2012 and publicly launched on March 25, 2013.<ref name=CNET /> It was started by [[iStockphoto]] founder [[Bruce Livingstone]] and co-founder Brianna Wettlaufer.<ref name=TechCrunch>{{cite news|last=TechCrunch|title=iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits|url=https://techcrunch.com/2013/03/26/istockphoto-founder-returns-to-stock-photography-with-stocksy-a-co-op-that-puts-artists-and-quality-before-profits/|access-date=April 23, 2013}}</ref> At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.<ref name=CNET /> Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.<ref>{{cite news|last1=Cortese|first1=Amy|title=A New Wrinkle in the Gig Economy: Workers Get Most of the Money|url=https://www.nytimes.com/2016/07/21/business/smallbusiness/a-new-wrinkle-in-the-gig-economy-workers-get-most-of-the-money.html|website=New York Times|date=July 20, 2016|access-date=28 November 2016}}</ref> Revenue for 2016 has grown to $10.7 million, with $4.9 million paid out to contributors.<ref name=":0">{{Cite news|url=https://www.cooperativesfirst.com/blog/2017/6/22/elevating-an-industry-the-stocksy-united-story|title=Elevating an industry: the Stocksy United story|work=Co-operatives First|access-date=2017-11-04|language=en-US}}</ref> Total for the first four years of business, Stocksy has paid out over $20 million to their nearly 1,000 artists during the period from 2013 to 2017.<ref>{{Cite news|url=https://www.thearthunters.com/meet-stocksy-united-photography-cinematography-stock-media-company/|title=Meet Stocksy United, a photography and cinematography stock media company|work=TheArtHunters|access-date=2017-11-04|language=en-US}}</ref> |
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== Cooperative structure == |
== Cooperative structure == |
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[[Category:Photo archives in Canada]] |
[[Category:Photo archives in Canada]] |
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[[Category:Cooperatives in Canada]] |
[[Category:Cooperatives in Canada]] |
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[[Category:Archives in British Columbia]] |
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Latest revision as of 21:18, 13 June 2024
 | A major contributor to this article appears to have a close connection with its subject. (February 2021) |
 | |
| Company type | Platform cooperative |
|---|---|
| Genre | Stock photography |
| Founded | March 2013 |
| Founders |
|
| Headquarters | , |
Key people | Brianna Wettlaufer (Co-founder & CEO) |
| Website | www |
Stocksy United, also referred to as Stocksy or Stocksy United Photography, is a Victoria, British Columbia based platform cooperative[1] that accepts and provides royalty-free stock photography and stock video. Stocksy uses a curated editing approach to select useful and authentic photos.[2] The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.[2][3]
History
[edit]Stocksy United was founded April 20, 2012 and publicly launched on March 25, 2013.[2] It was started by iStockphoto founder Bruce Livingstone and co-founder Brianna Wettlaufer.[4] At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.[2] Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.[5] Revenue for 2016 has grown to $10.7 million, with $4.9 million paid out to contributors.[6] Total for the first four years of business, Stocksy has paid out over $20 million to their nearly 1,000 artists during the period from 2013 to 2017.[7]
Cooperative structure
[edit]Stocksy is a platform cooperative with three classes of shareholders. Class A is made up of advisors, including CEO Brianna Wettlaufer. Class B is made up of staff, and Class C is the artists who contribute content. Currently there are around 980 photographer shareholders in this category. Each member co-owns the cooperative and has one vote. Each class has at least two directors on the board.[6]
Contributors
[edit]Contributing photographers live in 65 countries.[6] After two years of closed membership, Stocksy's Call to Artists is now open.[8] Achieving membership into the cooperative is a single step process whereby interested artists submit a portfolio using Stocksy's Call to Artists webpage. Accepted members license creative content and receive 50% royalties on standard license sales, 75% on extended license sales, and year-end profit sharing in the form of patronage returns.[9]
References
[edit]- ^ "Participants: Platform Cooperativism Conference".
- ^ a b c d CNET. "Stocksy aims to bring the soul back into stock photography". Retrieved April 23, 2013.
- ^ FastCompany. "Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos". Retrieved April 23, 2013.
- ^ TechCrunch. "iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits". Retrieved April 23, 2013.
- ^ Cortese, Amy (July 20, 2016). "A New Wrinkle in the Gig Economy: Workers Get Most of the Money". New York Times. Retrieved November 28, 2016.
- ^ a b c "Elevating an industry: the Stocksy United story". Co-operatives First. Retrieved November 4, 2017.
- ^ "Meet Stocksy United, a photography and cinematography stock media company". TheArtHunters. Retrieved November 4, 2017.
- ^ "stocksy united call to artists is now open". Retrieved November 4, 2017.
- ^ Digital Photography Review. "iStockphoto founder launches Stocksy, an artist-owned stock photo service". Retrieved April 23, 2013.
External links
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