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{{coi|date=February 2021}}
{{short description|Stock photography cooperative}}
{{Use mdy dates|date=August 2016}}
{{Use mdy dates|date=August 2016}}
{{Multiple issues|{{coi|date=July 2013}}{{notability|date=July 2013}}}}


{{Infobox company
⚫
'''Stocksy United''', also referred to as '''Stocksy''' or '''Stocksy United Photography''', is a [[Victoria, British Columbia]] based [[platform cooperative]]<ref>http://platformcoop.net/2016/participants/brianna-wettlaufer</ref> that accepts and provides [[Royalty-free]] [[stock photography]]. Stocksy uses a curated editing approach to select useful and authentic photos.<ref name=CNET>{{cite news|last=CNET|title=Stocksy aims to bring the soul back into stock photography|url=http://news.cnet.com/8301-1023_3-57576184-93/stocksy-aims-to-bring-the-soul-back-into-stock-photography/|accessdate=April 23, 2013}}</ref> The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.<ref name=CNET /><ref name=FastCompany>{{cite news|last=FastCompany|title=Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos|url=http://www.fastcompany.com/3007439/tech-forecast/istockphoto-creator-bruce-livingstone-takes-second-stab-stock-photos|accessdate=April 23, 2013}}</ref>
| name = Stocksy United
| logo = Stocksy United.png
| logo_size = 150px
| type = [[Platform cooperative]]
| genre = [[Stock photography]]
| foundation = {{start date|2013|03}}
| founders =
* Brianna Wettlaufer
* [[Bruce Livingstone]]
* Dan Ross
* Tyler Stalman
* Nuno Silva
* Brent Nelson
| location_city = [[Victoria, British Columbia]]
| location_country = [[Canada]]
| location =
| locations =
| area_served =
| key_people = Brianna Wettlaufer <small>(Co-founder & CEO)</small>
| industry =
| products =
| services =
| market cap =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| parent =
| divisions =
| subsid =
| homepage = {{URL|https://www.stocksy.com/}}
| footnotes =
| intl =
}}

⚫
'''Stocksy United''', also referred to as '''Stocksy''' or '''Stocksy United Photography''', is a [[Victoria, British Columbia]] based [[platform cooperative]]<ref>{{Cite web|url=http://platformcoop.net/2016/participants/brianna-wettlaufer|title=Participants: Platform Cooperativism Conference}}</ref> that accepts and provides [[royalty-free]] [[stock photography]] and [[Stock footage|stock video]]. Stocksy uses a curated editing approach to select useful and authentic photos.<ref name=CNET>{{cite news|last=CNET|title=Stocksy aims to bring the soul back into stock photography|url=http://news.cnet.com/8301-1023_3-57576184-93/stocksy-aims-to-bring-the-soul-back-into-stock-photography/|access-date=April 23, 2013}}</ref> The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.<ref name=CNET /><ref name=FastCompany>{{cite news|last=FastCompany|title=Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos|url=http://www.fastcompany.com/3007439/tech-forecast/istockphoto-creator-bruce-livingstone-takes-second-stab-stock-photos|access-date=April 23, 2013}}</ref>


==History==
==History==
Stocksy United publicly launched on March 25, 2013.<ref name=CNET /> It was started by [[iStockphoto]] co-founders [[Bruce Livingstone]] and Brianna Wettlaufer.<ref name=TechCrunch>{{cite news|last=TechCrunch|title=iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits|url=http://techcrunch.com/2013/03/26/istockphoto-founder-returns-to-stock-photography-with-stocksy-a-co-op-that-puts-artists-and-quality-before-profits/|accessdate=April 23, 2013}}</ref> At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.<ref name=CNET /> Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.<ref>{{cite web|last1=Cortese|first1=Amy|title=A New Wrinkle in the Gig Economy: Workers Get Most of the Money|url=https://www.nytimes.com/2016/07/21/business/smallbusiness/a-new-wrinkle-in-the-gig-economy-workers-get-most-of-the-money.html|website=New York Times|publisher=The New York Times Company|accessdate=28 November 2016}}</ref>
Stocksy United was founded April 20, 2012 and publicly launched on March 25, 2013.<ref name=CNET /> It was started by [[iStockphoto]] founder [[Bruce Livingstone]] and co-founder Brianna Wettlaufer.<ref name=TechCrunch>{{cite news|last=TechCrunch|title=iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits|url=https://techcrunch.com/2013/03/26/istockphoto-founder-returns-to-stock-photography-with-stocksy-a-co-op-that-puts-artists-and-quality-before-profits/|access-date=April 23, 2013}}</ref> At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.<ref name=CNET /> Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.<ref>{{cite news|last1=Cortese|first1=Amy|title=A New Wrinkle in the Gig Economy: Workers Get Most of the Money|url=https://www.nytimes.com/2016/07/21/business/smallbusiness/a-new-wrinkle-in-the-gig-economy-workers-get-most-of-the-money.html|website=New York Times|date=July 20, 2016|access-date=28 November 2016}}</ref> Revenue for 2016 has grown to $10.7 million, with $4.9 million paid out to contributors.<ref name=":0">{{Cite news|url=https://www.cooperativesfirst.com/blog/2017/6/22/elevating-an-industry-the-stocksy-united-story|title=Elevating an industry: the Stocksy United story|work=Co-operatives First|access-date=2017-11-04|language=en-US}}</ref> Total for the first four years of business, Stocksy has paid out over $20 million to their nearly 1,000 artists during the period from 2013 to 2017.<ref>{{Cite news|url=https://www.thearthunters.com/meet-stocksy-united-photography-cinematography-stock-media-company/|title=Meet Stocksy United, a photography and cinematography stock media company|work=TheArtHunters|access-date=2017-11-04|language=en-US}}</ref>

== Cooperative structure ==
Stocksy is a platform cooperative with three classes of [[shareholder]]s. Class A is made up of advisors, including CEO Brianna Wettlaufer. Class B is made up of staff, and Class C is the artists who contribute content. Currently there are around 980 photographer shareholders in this category. Each member co-owns the cooperative and has one vote. Each class has at least two directors on the board.<ref name=":0" />


==Contributors==
==Contributors==
Achieving membership into the cooperative is a two step process. Interested artists request a [[portfolio review]] using Stocksy's Call to Artists webpage. Successful artists are contacted with an invitation to apply which involves submitting full resolution sample images for review. Alternatively, photographers can participate in periodic [[social media]] assignments to win an invitation. Accepted members license images and receive 50% commission on sales and year end profit sharing.<ref>{{cite news|last=Digital Photography Review|title=iStockphoto founder launches Stocksy, an artist-owned stock photo service|url=http://www.dpreview.com/news/2013/03/27/iStockphoto-founder-launches-stocksy-artist-owned-stock-photo-service|accessdate=April 23, 2013}}</ref>
Contributing photographers live in 65 countries.<ref name=":0" /> After two years of closed membership, Stocksy's Call to Artists is now open.<ref>{{Cite news|url=http://www.frankie.com.au/item/6882-stocksy-united-call-to-artists-is-now-open|title=stocksy united call to artists is now open|access-date=2017-11-04|language=en-gb}}</ref> Achieving membership into the cooperative is a single step process whereby interested artists submit a portfolio using Stocksy's Call to Artists webpage. Accepted members license creative content and receive 50% royalties on standard license sales, 75% on extended license sales, and year-end profit sharing in the form of patronage returns.<ref>{{cite news|last=Digital Photography Review|title=iStockphoto founder launches Stocksy, an artist-owned stock photo service|url=http://www.dpreview.com/news/2013/03/27/iStockphoto-founder-launches-stocksy-artist-owned-stock-photo-service|access-date=April 23, 2013}}</ref>


==References==
==References==
{{Reflist}}
{{Reflist}}


==External links==
== External links ==
<!-- Per [[WP:ELMINOFFICIAL]], choose one official website only -->
* [http://www.stocksy.com/ Official website]
* [http://www.stocksy.com/calltoartists/ Call to Artists]
* [https://www.stocksy.com/ Official website]

* [http://blog.stocksy.com/blog/2013/4/11/assignment-mothers-day Example Assignment Contest]
{{coord missing|British Columbia}}


[[Category:Stock photography]]
[[Category:Stock photography]]
[[Category:Photo archives]]
[[Category:Photo archives in Canada]]
[[Category:Cooperatives in Canada]]
[[Category:Archives in British Columbia]]

Latest revision as of 21:18, 13 June 2024

Stocksy United
Company typePlatform cooperative
GenreStock photography
FoundedMarch 2013 (2013-03)
Founders
Headquarters
Victoria, British Columbia
,
Canada
Key people
Brianna Wettlaufer (Co-founder & CEO)
Websitewww.stocksy.com

Stocksy United, also referred to as Stocksy or Stocksy United Photography, is a Victoria, British Columbia based platform cooperative[1] that accepts and provides royalty-free stock photography and stock video. Stocksy uses a curated editing approach to select useful and authentic photos.[2] The co-op differs from other stock photography firms by its stated focus on fair pay and creating sustainable careers for its members.[2][3]

History

[edit]

Stocksy United was founded April 20, 2012 and publicly launched on March 25, 2013.[2] It was started by iStockphoto founder Bruce Livingstone and co-founder Brianna Wettlaufer.[4] At the time of launch, Stocksy had about 220 contributing photographers, with plans to grow to approximately 500 photographers in its first year.[2] Stocksy now has over 900 contributing members, selected from over 10,000 applications. Its revenue doubled from 2014 to 2015, to $7.9 million. For 2015, Stocksy paid out over half of its revenue as royalties to its contributors, totaling $4.3 million.[5] Revenue for 2016 has grown to $10.7 million, with $4.9 million paid out to contributors.[6] Total for the first four years of business, Stocksy has paid out over $20 million to their nearly 1,000 artists during the period from 2013 to 2017.[7]

Cooperative structure

[edit]

Stocksy is a platform cooperative with three classes of shareholders. Class A is made up of advisors, including CEO Brianna Wettlaufer. Class B is made up of staff, and Class C is the artists who contribute content. Currently there are around 980 photographer shareholders in this category. Each member co-owns the cooperative and has one vote. Each class has at least two directors on the board.[6]

Contributors

[edit]

Contributing photographers live in 65 countries.[6] After two years of closed membership, Stocksy's Call to Artists is now open.[8] Achieving membership into the cooperative is a single step process whereby interested artists submit a portfolio using Stocksy's Call to Artists webpage. Accepted members license creative content and receive 50% royalties on standard license sales, 75% on extended license sales, and year-end profit sharing in the form of patronage returns.[9]

References

[edit]
  1. ^ "Participants: Platform Cooperativism Conference".
  2. ^ a b c d CNET. "Stocksy aims to bring the soul back into stock photography". Retrieved April 23, 2013.
  3. ^ FastCompany. "Istockphoto Creator Bruce Livingstone Takes a Second Stab at Stock Photos". Retrieved April 23, 2013.
  4. ^ TechCrunch. "iStockphoto Founder Returns To Stock Photography With Stocksy, A Co-op That Puts Artists (And Quality) Before Profits". Retrieved April 23, 2013.
  5. ^ Cortese, Amy (July 20, 2016). "A New Wrinkle in the Gig Economy: Workers Get Most of the Money". New York Times. Retrieved November 28, 2016.
  6. ^ a b c "Elevating an industry: the Stocksy United story". Co-operatives First. Retrieved November 4, 2017.
  7. ^ "Meet Stocksy United, a photography and cinematography stock media company". TheArtHunters. Retrieved November 4, 2017.
  8. ^ "stocksy united call to artists is now open". Retrieved November 4, 2017.
  9. ^ Digital Photography Review. "iStockphoto founder launches Stocksy, an artist-owned stock photo service". Retrieved April 23, 2013.
[edit]

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