Jump to content

Shindana Toys: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
GreenC bot (talk | contribs)
Bots
2,552,098 edits
 
(24 intermediate revisions by 12 users not shown)
Line 1: Line 1:
{{short description|California cooperative toy company known for making black dolls}}
⚫
[[Image:ShindanaToysLogo.jpg|right]]
{{Infobox company
⚫
'''Shindana Toys''', a division of [[Operation Bootstrap, Inc.]], was a [[South Central Los Angeles]], California cooperative [[toy]] [[cooperative|company]] in business from 1968 to 1983.<ref name="bdc">{{cite web |url=https://blackdollcollecting.blogspot.com/2012/08/baby-nancy-shindanas-first-doll.html |title=Baby Nancy ~ Shindana's First Doll |last=Behan Garrett |first=Debbie |date=August 8, 2012 |publisher=Black Doll Collecting |accessdate=August 4, 2018}}</ref> It was an Operation Bootstrap initiatives undertaken following the 1965 [[Watts Riots]]. Company proceeds supported businesses in the Watts area. Shindana (a [[Swahili language|Swahili]] word roughly meaning "to compete") Toys was community-owned and founded by [[Louis S. Smith, II]] and [[Robert Hall (activist)|Robert Hall]]. The latter was the company's first CEO and President; though he was succeeded in both posts by Smith. The [[Chase Manhattan Bank]], the [[Mattel Toy Company]], [[Sears Roebuck & Co.]], and [[AXA Equitable Life Insurance Company|Equitable Life Assurance]] helped finance portions of the Shindana Toys operations.
| name = Shindana Toys
⚫
| logo = [[Image:ShindanaToysLogo.jpg|right]]
| logo_caption =
| logo_alt =
| type = Toy company
| industry =
| fate =
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = {{Start date|1968}} in [[Los Angeles]]
| founders = Louis S. Smith, II and Robert Hall
| defunct = {{End date|1983}}
| hq_location_city = [[Los Angeles]]
| hq_location_country = United States
| area_served = <!-- or: | areas_served = -->
| key_people =
| products =
| owner = <!-- or: | owners = -->
| num_employees =
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent =
| website = <!-- {{URL|example.com}} -->
}}


⚫
'''Shindana Toys''', a division of [[Operation Bootstrap, Inc.]], was a [[South Central Los Angeles]], California cooperative [[toy]] [[cooperative|company]] in business from 1968 to 1983.<ref name="APInductees" /> It was launched as a black empowerment and community rejuvenation effort following the [[Watts riots]].<ref name="Garrett">{{cite book |last1=Garrett |first1=Debbie Behan |title=black dolls : a comprehensive guide to celebrating, collecting, and experiencing the passion |date=2008 |publisher=Debbie Behan Garrett |location=Dallas, TX |isbn=9780615242026 |url=https://books.google.com/books?id=oHVDS54vuzsC&q=%22baby+nancy%22+doll |accessdate=8 November 2020}}</ref>{{rp|205–206}}<ref name="APInductees">{{cite news |title=Baby Nancy, pioneering black doll, among latest Toy Hall of Fame inductees |url=https://chicago.suntimes.com/2020/11/5/21551164/baby-nancy-black-doll-toy-hall-of-fame-inductees-2020 |accessdate=8 November 2020 |work=Chicago Sun-Times |date=5 November 2020 |language=en}}</ref><ref name="Goldberg">{{cite news |last1=Goldberg |first1=Rob |title=Op-Ed: Baby Nancy, the first 'black' doll, woke the toy industry |url=https://www.latimes.com/opinion/op-ed/la-oe-goldberg-baby-nancy-black-doll-shindana-20190312-story.html |accessdate=8 November 2020 |work=[[Los Angeles Times]]|date=12 March 2019}}</ref> Company proceeds supported businesses in the Watts area. Named after the [[Swahili language|Swahili]] word roughly meaning "to compete," Shindana Toys was community-owned and founded by [[Louis S. Smith, II]] and [[Robert Hall (activist)|Robert Hall]].<ref name="Garrett" />{{rp|206}} The latter was the company's first CEO and President; though he was succeeded in both posts by Smith. The [[Chase Manhattan Bank]], the [[Mattel Toy Company]], [[Sears Roebuck & Co.]], and [[AXA Equitable Life Insurance Company|Equitable Life Assurance]] helped finance portions of the Shindana Toys operations.
⚫
Shindana Toys was historically significant for being one of the first toy companies (if not the first) to market ethnically-correct{{clarify|date=June 2015}} [[black dolls]]. A goal of the company was to raise Black consciousness and improve self-image. In a 1970s Los Angeles Associated Press article, company president, Louis Smith said, "We believe that only by learning to love oneself can one learn to love others...Shindana believes that by marketing black dolls and games that both black and white children can learn to relate to at an early age, the company can foster the spirit of what Shindana is all about, love."

⚫
Shindana Toys was historically significant for being one of the first toy companies to market ethnically correct [[black dolls]].<ref name="NTHFNancy" /><ref name="Ebony1969" /> A goal of the company was to raise black consciousness and improve self-image.<ref name="Greenwood" /><ref name="Srikanth" /> In a 1970s Los Angeles Associated Press article, company president, Louis Smith said, "We believe that only by learning to love oneself can one learn to love others... Shindana believes that by marketing black dolls and games that both black and white children can learn to relate to at an early age, the company can foster the spirit of what Shindana is all about, love."


From a shop on Vermont Avenue, Los Angeles, California, [[Doris Conner]]—an African American, entrepreneurial businesswoman—along with her daughters, Lynne and Tuesday Conner, created, designed, and manufactured many of the clothes worn by Shindana Dolls. They also manufactured the Flip Wilson doll.{{Citation needed|date=March 2009}}
From a shop on Vermont Avenue, Los Angeles, California, [[Doris Conner]]—an African American, entrepreneurial businesswoman—along with her daughters, Lynne and Tuesday Conner, created, designed, and manufactured many of the clothes worn by Shindana Dolls. They also manufactured the Flip Wilson doll.{{Citation needed|date=March 2009}}


<!-- Deleted image removed: [[Image:ShindanaToysTamu.jpg|right]] -->
<!-- Deleted image removed: [[Image:ShindanaToysTamu.jpg|right]] -->
While the first doll created by Shindana Toys was named "Baby Nancy,"<ref name="bdc"/> many later Shindana Toys dolls featured ethnically correct names, including names that were Swahili in origin. Operation Bootstrap contracted with Mattel Toymakers to create a talking voice unit, just like the one invented for [[Chatty Cathy]] in 1960, for their doll Tamu in 1971. The popular Talking Tamu (Swahili for "sweet") doll was designed to say the following 11 phrases when you pulled her "talking ring":
The first doll created by Shindana Toys was named Baby Nancy.<ref name="Ebony1969">{{cite journal |title=Black Dolls are Now Big Business |journal=Ebony |date=December 1969 |pages=90–91 |url=https://books.google.com/books?id=7qA975ldsm4C&q=%22baby+nancy%22+doll&pg=PA90 |accessdate=8 November 2020 |publisher=Johnson Publishing Company |language=en}}</ref> Many later Shindana Toys dolls featured ethnically correct names, including names that were Swahili in origin. Operation Bootstrap contracted with Mattel Toymakers to create a talking voice unit, just like the one invented for [[Chatty Cathy]] in 1960, for their doll Tamu in 1971. The popular Talking Tamu (Swahili for "sweet") doll was designed to say the following 11 phrases when you pulled her "talking ring":


* My name is Tamu.
* My name is Tamu.
Line 22: Line 47:


Tamu was featured in the Sears Roebuck, JC Penney, and Montgomery Wards Christmas catalogs, and available in most stores where ever toys were sold.
Tamu was featured in the Sears Roebuck, JC Penney, and Montgomery Wards Christmas catalogs, and available in most stores where ever toys were sold.

⚫
Thanks in part to its acquisition of a company that produced board games, Shindana also started distributing games. These games included titles like "Jackson 5ive Action Game," "The Black Experience," "The Afro-American History Mystery Game," "Captain Soul," and "The Learning Tree."


== Popular Shindana Doll Lines ==
== Popular Shindana Doll Lines ==
===Baby Nancy===
⚫
;Black Celebrity Dolls
Launched in 1968, Baby Nancy was the first American doll to feature [[natural hair]] and [[Afrocentrism|Afrocentric]] features.<ref name="Srikanth">{{cite news |last1=Srikanth |first1=Anagha |title=Groundbreaking Black doll Baby Nancy inducted into Toy Hall of Fame |url=https://thehill.com/changing-america/enrichment/arts-culture/524811-groundbreaking-black-doll-baby-nancy-inducted-into |accessdate=8 November 2020 |work=[[The Hill (newspaper)|The Hill]]|date=6 November 2020 |language=en}}</ref> By Thanksgiving, it was the best selling black doll in Los Angeles and was being sold across the country by Christmas, showing that there was demand for black dolls.<ref name="Greenwood">{{cite news |last1=Greenwood |first1=Marcia |title=Sidewalk chalk, Baby Nancy and Jenga join National Toy Hall of Fame |url=https://www.democratandchronicle.com/story/lifestyle/2020/11/05/national-toy-hall-fame-sidewalk-chalk-baby-nancy-and-jenga-join/6173842002/ |accessdate=8 November 2020 |work=Democrat and Chronicle |date=5 November 2020}}</ref><ref name="APInductees" /> The design of the doll was of note due to the work of sculptor Jim Toatley who created an ethnically representative mold, fulfilling Louis S. Smith's wish that the doll not simply be a white model painted black.<ref name="NTHFNancy">{{cite web |title=Baby Nancy |url=https://www.toyhalloffame.org/toys/baby-nancy |website=www.toyhalloffame.org |publisher=National Toy Hall of Fame |accessdate=8 November 2020 |date=2020}}</ref> The doll was inducted into [[National Toy Hall of Fame]] in 2020 alongside [[Jenga]] and [[sidewalk chalk]].<ref name="APInductees"/><ref name="Srikanth" />
⚫
Shindana dolls were created with the likenesses of positive Black celebrities, including [[Flip Wilson]],[[Rodney_Allen_Rippy|Rodney Allen Rippy]], [[Jimmie Walker]] (these were pull string talking dolls like Tamu), [[Julius Erving]] (a.k.a. Dr. J.), [[O.J. Simpson]], [[Marla Gibbs]], [[Redd Foxx]], [[Diana Ross]], and [[Michael Jackson]]. Children could make some of these dolls "talk" by [[pullstring|pulling and releasing a string]].


⚫
===Black Celebrity Dolls===
⚫
;Cuddly Li'l Souls
⚫
Shindana dolls were created with the likenesses of positive Black celebrities, including [[Flip Wilson]], [[Rodney Allen Rippy]], [[Jimmie Walker]] (these were pull string talking dolls like Tamu), [[Julius Erving]] (a.k.a. Dr. J.), [[O. J. Simpson]], [[Marla Gibbs]], [[Redd Foxx]], [[Diana Ross]], and [[Michael Jackson]]. Children could make some of these dolls "talk" by [[pullstring|pulling and releasing a string]].
⚫
This line featured "soft cloth-body rag dolls with natural-style hair" <ref>[https://www.flickr.com/photos/wishbook/244875986/in/set-72157594186368474 1971.xx.xx Sears Christmas Catalog P031 sur Flickr : partage de photos !<!-- Bot generated title -->]</ref> and clothing imprinted with uplifting phrases like "Peace," "Right On," "I'm Proud, Say It Loud", and "Learn, baby, learn." The last phrase was a transformation of the "Burn, baby, burn" chants heard during the Watts Riots. These dolls were given name like "Sis," "Natra," "Wilky," and "Coochy." The 1971 Sears Wish Book priced these dolls between $1.89 and $2.19.


⚫
===Cuddly Li'l Souls===
⚫
;Little Friends Collection
⚫
This line featured "soft cloth-body rag dolls with natural-style hair"<ref>[https://www.flickr.com/photos/wishbook/244875986/in/set-72157594186368474 1971.xx.xx Sears Christmas Catalog P031 sur Flickr : partage de photos !<!-- Bot generated title -->]</ref> and clothing imprinted with uplifting phrases like "Peace," "Right On," "I'm Proud, Say It Loud", and "Learn, baby, learn." The last phrase was a transformation of the "Burn, baby, burn" chants heard during the Watts Riots. These dolls were given name like "Sis," "Natra," "Wilky," and "Coochy." The 1971 Sears Wish Book priced these dolls between $1.89 and $2.19.
⚫
This collection featured Black, Caucasian, Asian, and Hispanic boys and girls—most about 12&nbsp;inches tall and with attention given to ethnic details.<ref>[http://www.dollreference.com/shindana_dolls.html Shindana - Dolls 1960's-1980's<!-- Bot generated title -->]</ref>


⚫
===Little Friends Collection===
⚫
;Career Girl, Wanda
⚫
This collection featured Black, Caucasian, Asian, and Hispanic boys and girls—most about 12&nbsp;inches tall and with attention given to ethnic details.<ref>[http://www.dollreference.com/shindana_dolls.html Shindana - Dolls 1960's-1980's<!-- Bot generated title -->]</ref>
⚫
"Each of Wanda's boxes included a little pamphlet explaining the doll's particular profession. Photos of real Black women in these professions and their comments about the nature of their jobs gave suggestions on what the child might do to learn more about the job."<ref>[http://www.angelfire.com/bc3/blackdollzine/dollfocus2.html Dolls in the Spotlight<!-- Bot generated title -->]</ref> Some of Wanda's careers included nurse, skydiver/race car driver, tennis player, and singer.


⚫
===Career Girl, Wanda===
== Other Shindana Toy Lines ==
⚫
"Each of Wanda's boxes included a little pamphlet explaining the doll's particular profession. Photos of real Black women in these professions and their comments about the nature of their jobs gave suggestions on what the child might do to learn more about the job."<ref>[https://www.angelfire.com/bc3/blackdollzine/dollfocus2.html Dolls in the Spotlight<!-- Bot generated title -->]</ref> Some of Wanda's careers included nurse, skydiver/race car driver, tennis player, and singer.
⚫
Thanks in part to its acquisition of a company that produced board games, Shindana also started distributing games. These games included titles like "Jackson 5ive Action Game," "The Black Experience," "The Afro-American History Mystery Game," "Captain Soul," and "The Learning Tree."


==References==
==References==
{{More footnotes|date=February 2012}}
{{More footnotes needed|date=February 2012}}
<references />
<references />
* Gonzales, Patrisia. "Preserving Part of Black History with Dolls". ''[[The Philadelphia Inquirer]]''. July 14, 1985. p.&nbsp;5
* Gonzales, Patrisia. "Preserving Part of Black History with Dolls". ''[[The Philadelphia Inquirer]]''. July 14, 1985. p.&nbsp;5

Latest revision as of 04:03, 15 June 2024

Shindana Toys
Company typeToy company
Founded1968 (1968) in Los Angeles
FoundersLouis S. Smith, II and Robert Hall
Defunct1983 (1983)
Headquarters
Los Angeles
,
United States

Shindana Toys, a division of Operation Bootstrap, Inc., was a South Central Los Angeles, California cooperative toy company in business from 1968 to 1983.[1] It was launched as a black empowerment and community rejuvenation effort following the Watts riots.[2]: 205–206 [1][3] Company proceeds supported businesses in the Watts area. Named after the Swahili word roughly meaning "to compete," Shindana Toys was community-owned and founded by Louis S. Smith, II and Robert Hall.[2]: 206  The latter was the company's first CEO and President; though he was succeeded in both posts by Smith. The Chase Manhattan Bank, the Mattel Toy Company, Sears Roebuck & Co., and Equitable Life Assurance helped finance portions of the Shindana Toys operations.

Shindana Toys was historically significant for being one of the first toy companies to market ethnically correct black dolls.[4][5] A goal of the company was to raise black consciousness and improve self-image.[6][7] In a 1970s Los Angeles Associated Press article, company president, Louis Smith said, "We believe that only by learning to love oneself can one learn to love others... Shindana believes that by marketing black dolls and games that both black and white children can learn to relate to at an early age, the company can foster the spirit of what Shindana is all about, love."

From a shop on Vermont Avenue, Los Angeles, California, Doris Conner—an African American, entrepreneurial businesswoman—along with her daughters, Lynne and Tuesday Conner, created, designed, and manufactured many of the clothes worn by Shindana Dolls. They also manufactured the Flip Wilson doll.[citation needed]

The first doll created by Shindana Toys was named Baby Nancy.[5] Many later Shindana Toys dolls featured ethnically correct names, including names that were Swahili in origin. Operation Bootstrap contracted with Mattel Toymakers to create a talking voice unit, just like the one invented for Chatty Cathy in 1960, for their doll Tamu in 1971. The popular Talking Tamu (Swahili for "sweet") doll was designed to say the following 11 phrases when you pulled her "talking ring":

  • My name is Tamu.
  • Cool it, baby.
  • Do you like my dress?
  • Hold me tight.
  • I'm sleepy.
  • Can you dig it?
  • Let's play house.
  • I love you.
  • Tamu means 'sweet'.
  • I'm hungry.
  • I'm proud, like you.

Tamu was featured in the Sears Roebuck, JC Penney, and Montgomery Wards Christmas catalogs, and available in most stores where ever toys were sold.

Thanks in part to its acquisition of a company that produced board games, Shindana also started distributing games. These games included titles like "Jackson 5ive Action Game," "The Black Experience," "The Afro-American History Mystery Game," "Captain Soul," and "The Learning Tree."

[edit]

Baby Nancy

[edit]

Launched in 1968, Baby Nancy was the first American doll to feature natural hair and Afrocentric features.[7] By Thanksgiving, it was the best selling black doll in Los Angeles and was being sold across the country by Christmas, showing that there was demand for black dolls.[6][1] The design of the doll was of note due to the work of sculptor Jim Toatley who created an ethnically representative mold, fulfilling Louis S. Smith's wish that the doll not simply be a white model painted black.[4] The doll was inducted into National Toy Hall of Fame in 2020 alongside Jenga and sidewalk chalk.[1][7]

Black Celebrity Dolls

[edit]

Shindana dolls were created with the likenesses of positive Black celebrities, including Flip Wilson, Rodney Allen Rippy, Jimmie Walker (these were pull string talking dolls like Tamu), Julius Erving (a.k.a. Dr. J.), O. J. Simpson, Marla Gibbs, Redd Foxx, Diana Ross, and Michael Jackson. Children could make some of these dolls "talk" by pulling and releasing a string.

Cuddly Li'l Souls

[edit]

This line featured "soft cloth-body rag dolls with natural-style hair"[8] and clothing imprinted with uplifting phrases like "Peace," "Right On," "I'm Proud, Say It Loud", and "Learn, baby, learn." The last phrase was a transformation of the "Burn, baby, burn" chants heard during the Watts Riots. These dolls were given name like "Sis," "Natra," "Wilky," and "Coochy." The 1971 Sears Wish Book priced these dolls between $1.89 and $2.19.

Little Friends Collection

[edit]

This collection featured Black, Caucasian, Asian, and Hispanic boys and girls—most about 12 inches tall and with attention given to ethnic details.[9]

Career Girl, Wanda

[edit]

"Each of Wanda's boxes included a little pamphlet explaining the doll's particular profession. Photos of real Black women in these professions and their comments about the nature of their jobs gave suggestions on what the child might do to learn more about the job."[10] Some of Wanda's careers included nurse, skydiver/race car driver, tennis player, and singer.

References

[edit]
  1. ^ a b c d "Baby Nancy, pioneering black doll, among latest Toy Hall of Fame inductees". Chicago Sun-Times. 5 November 2020. Retrieved 8 November 2020.
  2. ^ a b Garrett, Debbie Behan (2008). black dolls : a comprehensive guide to celebrating, collecting, and experiencing the passion. Dallas, TX: Debbie Behan Garrett. ISBN 9780615242026. Retrieved 8 November 2020.
  3. ^ Goldberg, Rob (12 March 2019). "Op-Ed: Baby Nancy, the first 'black' doll, woke the toy industry". Los Angeles Times. Retrieved 8 November 2020.
  4. ^ a b "Baby Nancy". www.toyhalloffame.org. National Toy Hall of Fame. 2020. Retrieved 8 November 2020.
  5. ^ a b "Black Dolls are Now Big Business". Ebony. Johnson Publishing Company: 90–91. December 1969. Retrieved 8 November 2020.
  6. ^ a b Greenwood, Marcia (5 November 2020). "Sidewalk chalk, Baby Nancy and Jenga join National Toy Hall of Fame". Democrat and Chronicle. Retrieved 8 November 2020.
  7. ^ a b c Srikanth, Anagha (6 November 2020). "Groundbreaking Black doll Baby Nancy inducted into Toy Hall of Fame". The Hill. Retrieved 8 November 2020.
  8. ^ 1971.xx.xx Sears Christmas Catalog P031 sur Flickr : partage de photos !
  9. ^ Shindana - Dolls 1960's-1980's
  10. ^ Dolls in the Spotlight
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Shindana_Toys&oldid=1229148203"