Gondola (retail): Difference between revisions
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Importing Wikidata short description: "Freestanding fixture used by retailers to display merchandise" |
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{{Short description|Freestanding fixture used by retailers to display merchandise}} |
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{{About|a freestanding fixture||Gondola (disambiguation)}} |
{{About|a freestanding fixture||Gondola (disambiguation)}} |
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[[File:20110825 barvaux15.jpg|thumb|Freestanding display units in a supermarket]] |
[[File:20110825 barvaux15.jpg|thumb|Freestanding display units in a supermarket]] |
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A '''gondola''' is a freestanding fixture used by retailers to display [[merchandise]]. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or |
A '''gondola''' (usually pronounced {{IPAc-en|ɡ|ɒ|n|ˈ|d|oʊ|l|ə}} in this context) is a freestanding fixture used by retailers to display [[merchandise]]. Gondolas typically consist of a flat base and a vertical component featuring notches, [[perforated hardboard|pegboards]], or [[slatwall]]s. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an [[endcap]].<ref>{{cite web|last=Waters|first=Shari|title=Gondola Shelving Unit|url=http://retail.about.com/od/storefixturesdisplays/ig/Store-Fixture-Photo-Gallery/Gondola-Shelving-Unit.htm|work=Retail Store Fixture Photo Guide|accessdate=2 September 2012|archive-url=https://web.archive.org/web/20151125225144/http://retail.about.com/od/storefixturesdisplays/ig/Store-Fixture-Photo-Gallery/Gondola-Shelving-Unit.htm|archive-date=25 November 2015|url-status=dead}}</ref> In Europe, ''gondola'' normally refers to double-sided shop shelving.<ref name="shop shelves">{{cite web|title=What is Shop Shelving?|url=http://shop-shelves.co.uk|accessdate=15 June 2015|archive-url=https://web.archive.org/web/20190202102524/http://shop-shelves.co.uk/|archive-date=2 February 2019|url-status=dead}}</ref> In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.<ref>{{Cite web |title=Rayonnage Vêtement : Stockage en magasin - Rayodia.com |url=https://www.rayodia.com/rayonnage-vetement |access-date=2022-11-19 |website=www.rayodia.com}}</ref> |
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==See also== |
==See also== |
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*[[Visual merchandising]] |
*[[Visual merchandising]] |
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*[[Endcap]] |
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==References== |
==References== |
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{{Reflist}} |
{{Reflist}} |
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{{DEFAULTSORT:Gondola}} |
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[[Category:Retail store elements]] |
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{{marketing-stub}} |
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Latest revision as of 21:41, 18 June 2024
A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap.[1] In Europe, gondola normally refers to double-sided shop shelving.[2] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.[3]
See also
[edit]References
[edit]- ^ Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Archived from the original on 25 November 2015. Retrieved 2 September 2012.
- ^ "What is Shop Shelving?". Archived from the original on 2 February 2019. Retrieved 15 June 2015.
- ^ "Rayonnage Vêtement : Stockage en magasin - Rayodia.com". www.rayodia.com. Retrieved 2022-11-19.
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