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{{Short description|Canadian insurance company}}
{{Short description|Canadian insurance company}}
{{Advert|date=June 2019}}
{{Infobox company
{{Infobox company
| name = Desjardins Insurance
| name = Desjardins Insurance
Line 6: Line 5:
| logo_alt = Logo of Desjardins Insurance
| logo_alt = Logo of Desjardins Insurance
| predecessor = [[State Farm|State Farm Insurance of Canada]]
| predecessor = [[State Farm|State Farm Insurance of Canada]]
| type = [[Privately held company|Private]]
| type = [[Subsidiary]]
| industry = [[Insurance]]
| industry = [[Insurance]]
| founded = {{Start date and age|1944}} in [[Lévis]], [[Canada]]
| founded = {{Start date and age|1944}} in [[Lévis]], [[Canada]]
| hq_location_city = Lévis
| hq_location_city = [[Lévis]]
| hq_location_country = Canada
| hq_location_country = [[Canada]]
| area_served = Most of Canada
| area_served = Most of Canada
| services = {{Unbulleted list|[[Life insurance]]|[[General insurance]]|[[Business insurance]]}}
| services = {{Unbulleted list|[[Life insurance]]|[[General insurance]]|[[Business insurance]]}}
| parent = [[Desjardins Group]]
| website = {{URL|desjardinsinsurance.com}}
| website = {{URL|desjardinsinsurance.com}}
}}
}}
[[File:DesjardinsInsuranceMarkham3.jpg|thumb|Desjardins Insurance in Markham, ON]]
[[File:DesjardinsInsuranceMarkham3.jpg|thumb|Desjardins Insurance in Markham, ON]]
'''Desjardins Insurance''' is an insurance unit of [[Desjardins Group]], an association of [[credit union]]s in Canada. Desjardins Insurance has two principal subsidiaries: [[Desjardins Financial Security]] and [[Desjardins General Insurance]].
'''Desjardins Insurance''' is an [[insurance company|insurance unit]] of the [[Desjardins Group]], an association of [[credit union]]s operating in [[Canada]]. Desjardins Insurance has two principal subsidiaries: [[Desjardins Financial Security]] and [[Desjardins General Insurance]].


== History ==
== History ==
The first [[subsidiary]] of Desjardins Group was created in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was also created. After a [[post-war]] and prosperity environment, they merged under the common name of Desjardins Insurance.
The first [[subsidiary]] of Desjardins Group was established in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was created. In the [[post-war]] environment, they merged under a common name of Desjardins Insurance.


In 2015, Desjardins Insurance acquired the Canadian operations of U.S.-based insurer [[State Farm]],<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/state-farms-name-brand-disappear-canada-1004124085/|title=State Farm's brand name to disappear in Canada|date=2017-11-21|work=Canadian Underwriter|access-date=2018-06-20|language=en-US}}</ref> which made Desjardins the second-largest property and [[Casualty insurance|casualty insurer]] in Canada. This also made it the largest in [[Ontario]].<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-profitera-du-savoir-faire-de-state-farm/|title=Desjardins profitera du savoir-faire de State Farm {{!}} Journal de l'assurance|date=2014-01-28|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.<ref>{{Cite news|url=https://www.lesoleil.com/affaires/acquisition-de-state-farm-canadale-grand-coup-de-desjardins-0582d990b6b250d07b2e47c04eaf4b8d|title=Acquisition de State Farm Canada: le grand coup de Desjardins|date=2015-10-03|work=Le Soleil|access-date=2018-07-05|language=fr-CA}}</ref> 50% of their volume now comes from [[State Farm]]. Other business derives from Desjardin's group insurance (The Personal), white label activities with [[Scotiabank|Scotia Bank]], brokerage with [[Western Financial Bank|Western Financial]], and activities related to the exclusive agents of Quebec.<ref>{{Cite news|url=https://journal-assurance.ca/article/pres-de-50-du-volume-de-desjardins-assurances-provient-de-ses-agents-exclusifs/|title=Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs {{!}} Journal de l'assurance|date=2015-05-19|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/desjardins-outlines-18-month-plan-re-brand-state-farm-1004124203/|title=Desjardins outlines 18-month plan to re-brand State Farm|date=2017-11-22|work=Canadian Underwriter|access-date=2018-10-19|language=en-US}}</ref>
In 2015, Desjardins Insurance acquired the Canadian operations of U.S. based insurer [[State Farm]],<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/state-farms-name-brand-disappear-canada-1004124085/|title=State Farm's brand name to disappear in Canada|date=2017-11-21|work=Canadian Underwriter|access-date=2018-06-20|language=en-US}}</ref> which made Desjardins the second largest [[Property insurance|property]] and [[Casualty insurance|casualty insurer]] in Canada and the largest in [[Ontario]].<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-profitera-du-savoir-faire-de-state-farm/|title=Desjardins profitera du savoir-faire de State Farm {{!}} Journal de l'assurance|date=2014-01-28|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.<ref>{{Cite news|url=https://www.lesoleil.com/affaires/acquisition-de-state-farm-canadale-grand-coup-de-desjardins-0582d990b6b250d07b2e47c04eaf4b8d|title=Acquisition de State Farm Canada: le grand coup de Desjardins|date=2015-10-03|work=Le Soleil|access-date=2018-07-05|language=fr-CA}}</ref> At the time, approximately 50% of their volume came from what was once [[State Farm]]. Other business derives from Desjardin's group insurance (The Personal), [[White-label product|white label]] activities with [[Scotiabank]], [[Broker|brokerage]] with [[Western Financial Bank|Western Financial]], and activities related to the exclusive agents of Quebec.<ref>{{Cite news|url=https://journal-assurance.ca/article/pres-de-50-du-volume-de-desjardins-assurances-provient-de-ses-agents-exclusifs/|title=Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs {{!}} Journal de l'assurance|date=2015-05-19|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/desjardins-outlines-18-month-plan-re-brand-state-farm-1004124203/|title=Desjardins outlines 18-month plan to re-brand State Farm|date=2017-11-22|work=Canadian Underwriter|access-date=2018-10-19|language=en-US}}</ref>

Desjardins Insurance was the first insurance company to widely offer [[Usage-based insurance|UBI savings program]] in Ontario and Quebec.<ref>{{Cite web|url=https://www.insurance-canada.ca/2014/06/02/ajusto-customers-improving-driving-behaviours-and-saving-money-desjardins/|title=Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca|website=insurance-canada.ca|date=2 June 2014 |language=en|access-date=2022-08-11}}</ref>


== See also ==
== See also ==

*[[Lévis, Quebec|Lévis]]
*[[Lévis, Quebec|Lévis]]
*[[Desjardins Group]]
*[[Desjardins Group]]

Latest revision as of 19:06, 19 June 2024

Desjardins Insurance
Company typeSubsidiary
IndustryInsurance
PredecessorState Farm Insurance of Canada
Founded1944; 80 years ago (1944) in Lévis, Canada
Headquarters
Lévis
,
Canada
Area served
Most of Canada
Services
ParentDesjardins Group
Websitedesjardinsinsurance.com
Desjardins Insurance in Markham, ON

Desjardins Insurance is an insurance unit of the Desjardins Group, an association of credit unions operating in Canada. Desjardins Insurance has two principal subsidiaries: Desjardins Financial Security and Desjardins General Insurance.

History

[edit]

The first subsidiary of Desjardins Group was established in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was created. In the post-war environment, they merged under a common name of Desjardins Insurance.

In 2015, Desjardins Insurance acquired the Canadian operations of U.S. based insurer State Farm,[1] which made Desjardins the second largest property and casualty insurer in Canada and the largest in Ontario.[2] This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.[3] At the time, approximately 50% of their volume came from what was once State Farm. Other business derives from Desjardin's group insurance (The Personal), white label activities with Scotiabank, brokerage with Western Financial, and activities related to the exclusive agents of Quebec.[4] In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.[5]

See also

[edit]

References

[edit]
  1. ^ "State Farm's brand name to disappear in Canada". Canadian Underwriter. 2017-11-21. Retrieved 2018-06-20.
  2. ^ "Desjardins profitera du savoir-faire de State Farm | Journal de l'assurance". journal-assurance.ca (in French). 2014-01-28. Retrieved 2018-07-05.
  3. ^ "Acquisition de State Farm Canada: le grand coup de Desjardins". Le Soleil (in Canadian French). 2015-10-03. Retrieved 2018-07-05.
  4. ^ "Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs | Journal de l'assurance". journal-assurance.ca (in French). 2015-05-19. Retrieved 2018-07-05.
  5. ^ "Desjardins outlines 18-month plan to re-brand State Farm". Canadian Underwriter. 2017-11-22. Retrieved 2018-10-19.
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