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{{Short description|Canadian insurance company}}
{{Advert|date=June 2019}}
{{Infobox company
{{Infobox company
| name = Desjardins Insurance
| name = Desjardins Insurance
| logo = Desjardins Insurance logo.png
| logo = Desjardins Insurance logo.png
| logo_alt = Logo of Desjardins Insurance
| logo_alt = Logo of Desjardins Insurance
| predecessor = [[State Farm|State Farm Insurance of Canada]]
| type = [[Privately held company|Private]]
| type = [[Subsidiary]]
| industry = [[Insurance]]
| industry = [[Insurance]]
| founded = {{Start date and age|1944}} in [[Lévis]], [[Canada]]
| founded = {{Start date and age|1944}} in [[Lévis]], [[Canada]]
| hq_location_city = Lévis
| hq_location_city = [[Lévis]]
| hq_location_country = Canada
| hq_location_country = [[Canada]]
| area_served = Most of Canada
| area_served = Most of Canada
| services = {{Unbulleted list|[[Life insurance]]|[[General insurance]]|[[Business insurance]]}}
| services = {{Unbulleted list|[[Life insurance]]|[[General insurance]]|[[Business insurance]]}}
| parent = [[Desjardins Group]]
| website = {{URL|desjardinsinsurance.com}}
| website = {{URL|desjardinsinsurance.com}}
}}
}}
[[File:DesjardinsInsuranceMarkham3.jpg|thumb|Desjardins Insurance in Markham, ON]]

'''Desjardins Insurance''' is the insurance unit of [[Desjardins Group]], the largest association of [[credit union]]s in Canada. Desjardins Insurance has two principal subsidiaries: [[Desjardins Financial Security]] ([[Life insurance|life]], [[Health insurance|health]] and [[retirement]] insurance products) and [[Desjardins General Insurance]] ([[Vehicle insurance|auto]], [[Home insurance|home]] and [[business insurance]] products).
'''Desjardins Insurance''' is an [[insurance company|insurance unit]] of the [[Desjardins Group]], an association of [[credit union]]s operating in [[Canada]]. Desjardins Insurance has two principal subsidiaries: [[Desjardins Financial Security]] and [[Desjardins General Insurance]].

== Cooperative model ==
One of the strengths of Desjardins Insurance is its [[cooperative]] business model that has human values at its core.<ref name=":0">{{Cite web|url=http://www.lesaffaires.com/dossier/emploi-en-assurance/desjardins-assurances-seduit-grace-aux-valeurs-de-la-cooperation/558187|title=Desjardins Assurances séduit grâce aux valeurs de la coopération|last=|first=|date=|website=www.lesaffaires.com|language=fr|archive-url=|archive-date=|dead-url=|access-date=2018-07-05}}</ref> The company is well known for its engagement in the community, in the health of a family-work balance and in promoting formation and professional development.<ref name=":0" /> In 2017, they estimated at about 200 millions per year the money invested in the different communities of Quebec.<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/01/24/les-perspectives-economiques-ninquietent-pas-le-mouvement-desjardins|title=Le Mouvement Desjardins veut rester un leader au Québec|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref>

In 2016, Desjardins Insurance also proved proactive in the crisis that touched [[Fort McMurray]]; they directly contacted all their members to get an insight of what needed to be done, and promised that this incident wouldn't affect the premiums.<ref>{{Cite web|url=https://ici.radio-canada.ca/nouvelle/780993/feu-fort-mcmurray-desjardins-assurances-generales-50-millions|title=Fort McMurray : Desjardins Assurances prévoit verser 50 M$ à des sinistrés|last=ICI.Radio-Canada.ca|first=Zone Économie -|website=Radio-Canada.ca|language=fr-ca|access-date=2018-07-05}}</ref>

Their strategy based on the cooperative puts forward a client focused synergy, and consider all their subscribers as members. The digital turn recently initiated goes along with this train of thought: according to M. Dubois, the energy has now to be put into innovation and prevention to better help their members.<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-amorce-son-vaste-deploiement-numerique-par-lassurance-des-entreprises/|title=Desjardins amorce son vaste déploiement numérique par l’assurance des entreprises {{!}} Journal de l'assurance|date=2017-08-17|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> It's in this context that Ajusto, which evaluates the driving habits to provide discounts on premiums,<ref>{{Cite news|url=http://plus.lapresse.ca/screens/4981-0ee8-51964e87-bc0a-478cac1c606d__7C___0.html|title=L’assurance auto qui vous suit à la trace - La Presse+|date=2013-05-19|work=La Presse+|access-date=2018-07-05|language=fr-CA}}</ref> and Alert, a program to prevent water damages,<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/03/21/desjardins-lance-un-programme-de-prevention-pour-les-degats-deau|title=Desjardins lance un programme de prévention pour les dégâts d'eau|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref> were launched on their mobile app. Desjardins Insurance was the first one to widely offer [[Usage-based insurance|UBI savings program]] in Ontario and Quebec, and is now a leading provider of this kind of product.<ref>{{Cite web|url=https://archive.insurance-canada.ca/telematics/news/2014/Desjardins-Ajusto-improve-driving-save-money-1406.php|title=Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca|website=archive.insurance-canada.ca|language=en|access-date=2018-07-09}}</ref>


== History ==
== History ==
The first [[subsidiary]] of Desjardins Group was created in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). SACP is today known under the name of DGI, Desjardins General Insurance. In 1948, Desjardins Life Insurance (today known as Desjardins Financial Security) was also created. Both companies saw their activities flourish quickly in a [[post-war]] and prosperity environment, and regrouped under the common name of Desjardins Insurance.
The first [[subsidiary]] of Desjardins Group was established in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was created. In the [[post-war]] environment, they merged under a common name of Desjardins Insurance.


In 2015, Desjardins Insurance acquired the Canadian operations of U.S.-based insurer [[State Farm]],<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/state-farms-name-brand-disappear-canada-1004124085/|title=State Farm’s brand name to disappear in Canada|date=2017-11-21|work=Canadian Underwriter|access-date=2018-06-20|language=en-US}}</ref> which helped Desjardins become the second biggest property and casualty insurer in Canada, and first in Ontario.<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-profitera-du-savoir-faire-de-state-farm/|title=Desjardins profitera du savoir-faire de State Farm {{!}} Journal de l'assurance|date=2014-01-28|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> This acquisition almost doubled the premiums, going from 2 billions to 4 billions.<ref>{{Cite news|url=https://www.lesoleil.com/affaires/acquisition-de-state-farm-canadale-grand-coup-de-desjardins-0582d990b6b250d07b2e47c04eaf4b8d|title=Acquisition de State Farm Canada: le grand coup de Desjardins|date=2015-10-03|work=Le Soleil|access-date=2018-07-05|language=fr-CA}}</ref> 50% of their volume now comes from State Farm, but other parts also come from Desjardin's group insurance (The Personal), from white labels activities with [[Scotiabank|Scotia Bank]], from brokerage with [[Western Financial Bank|Western Financial]] and finally from activities related to the exclusive agents of Quebec.<ref>{{Cite news|url=https://journal-assurance.ca/article/pres-de-50-du-volume-de-desjardins-assurances-provient-de-ses-agents-exclusifs/|title=Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs {{!}} Journal de l'assurance|date=2015-05-19|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition is to be completed by December 31, 2019.<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/desjardins-outlines-18-month-plan-re-brand-state-farm-1004124203/|title=Desjardins outlines 18-month plan to re-brand State Farm|date=2017-11-22|work=Canadian Underwriter|access-date=2018-10-19|language=en-US}}</ref>
In 2015, Desjardins Insurance acquired the Canadian operations of U.S. based insurer [[State Farm]],<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/state-farms-name-brand-disappear-canada-1004124085/|title=State Farm's brand name to disappear in Canada|date=2017-11-21|work=Canadian Underwriter|access-date=2018-06-20|language=en-US}}</ref> which made Desjardins the second largest [[Property insurance|property]] and [[Casualty insurance|casualty insurer]] in Canada and the largest in [[Ontario]].<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-profitera-du-savoir-faire-de-state-farm/|title=Desjardins profitera du savoir-faire de State Farm {{!}} Journal de l'assurance|date=2014-01-28|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.<ref>{{Cite news|url=https://www.lesoleil.com/affaires/acquisition-de-state-farm-canadale-grand-coup-de-desjardins-0582d990b6b250d07b2e47c04eaf4b8d|title=Acquisition de State Farm Canada: le grand coup de Desjardins|date=2015-10-03|work=Le Soleil|access-date=2018-07-05|language=fr-CA}}</ref> At the time, approximately 50% of their volume came from what was once [[State Farm]]. Other business derives from Desjardin's group insurance (The Personal), [[White-label product|white label]] activities with [[Scotiabank]], [[Broker|brokerage]] with [[Western Financial Bank|Western Financial]], and activities related to the exclusive agents of Quebec.<ref>{{Cite news|url=https://journal-assurance.ca/article/pres-de-50-du-volume-de-desjardins-assurances-provient-de-ses-agents-exclusifs/|title=Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs {{!}} Journal de l'assurance|date=2015-05-19|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.<ref>{{Cite news|url=https://www.canadianunderwriter.ca/insurance/desjardins-outlines-18-month-plan-re-brand-state-farm-1004124203/|title=Desjardins outlines 18-month plan to re-brand State Farm|date=2017-11-22|work=Canadian Underwriter|access-date=2018-10-19|language=en-US}}</ref>


== See also ==
== See also ==

*[[Lévis, Quebec|Lévis]]
*[[Lévis, Quebec|Lévis]]
*[[Desjardins Group]]
*[[Desjardins Group]]
*[[Desjardins General Insurance]]
*[[Desjardins General Insurance]]
*[[Desjardins Financial Security]]
*[[Desjardins Financial Security]]
*[https://www.desjardinsagents.com Desjardins Insurance Agents]


== References ==
== References ==
{{Reflist}}
{{Reflist}}
⚫
{{Portal bar|Canada}}

== External links ==

* [https://www.desjardinsinsurance.com/ Desjardins Insurance website]
* [https://www.desjardinsfinancialsecurity.com/ Desjardins Financial Security website]
* [https://www.desjardinsgeneralinsurance.com/ Desjardins General Insurance website]
* [https://www.desjardinsagents.com/ Desjardins Insurance Agents website]
⚫
{{Portal bar|Canada|Quebec}}


[[Category:Desjardins Group]]
[[Category:Desjardins Group]]
[[Category:Financial services companies established in 1944]]
[[Category:Insurance companies of Canada]]
[[Category:Insurance companies of Canada]]
[[Category:Organizations established in 1900]]
[[Category:Canadian companies established in 1944]]
[[Category:Companies based in Lévis, Quebec]]
[[Category:Companies based in Lévis, Quebec]]
[[Category:Cooperative banking]]

Latest revision as of 19:06, 19 June 2024

Desjardins Insurance
Company typeSubsidiary
IndustryInsurance
PredecessorState Farm Insurance of Canada
Founded1944; 80 years ago (1944) in Lévis, Canada
Headquarters
Lévis
,
Canada
Area served
Most of Canada
Services
ParentDesjardins Group
Websitedesjardinsinsurance.com
Desjardins Insurance in Markham, ON

Desjardins Insurance is an insurance unit of the Desjardins Group, an association of credit unions operating in Canada. Desjardins Insurance has two principal subsidiaries: Desjardins Financial Security and Desjardins General Insurance.

History

[edit]

The first subsidiary of Desjardins Group was established in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). In 1948, Desjardins Life Insurance, known today as Desjardins Financial Security (DFS), was created. In the post-war environment, they merged under a common name of Desjardins Insurance.

In 2015, Desjardins Insurance acquired the Canadian operations of U.S. based insurer State Farm,[1] which made Desjardins the second largest property and casualty insurer in Canada and the largest in Ontario.[2] This acquisition almost doubled the company's premiums, increasing from 2 billion to 4 billion.[3] At the time, approximately 50% of their volume came from what was once State Farm. Other business derives from Desjardin's group insurance (The Personal), white label activities with Scotiabank, brokerage with Western Financial, and activities related to the exclusive agents of Quebec.[4] In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was to be completed by December 31, 2019.[5]

See also

[edit]

References

[edit]
  1. ^ "State Farm's brand name to disappear in Canada". Canadian Underwriter. 2017-11-21. Retrieved 2018-06-20.
  2. ^ "Desjardins profitera du savoir-faire de State Farm | Journal de l'assurance". journal-assurance.ca (in French). 2014-01-28. Retrieved 2018-07-05.
  3. ^ "Acquisition de State Farm Canada: le grand coup de Desjardins". Le Soleil (in Canadian French). 2015-10-03. Retrieved 2018-07-05.
  4. ^ "Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs | Journal de l'assurance". journal-assurance.ca (in French). 2015-05-19. Retrieved 2018-07-05.
  5. ^ "Desjardins outlines 18-month plan to re-brand State Farm". Canadian Underwriter. 2017-11-22. Retrieved 2018-10-19.
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