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{{EngvarB|date=September 2013}}
{{Infobox single <!-- See Wikipedia:WikiProject_Songs -->
{{Use dmy dates|date=November 2020}}
| Name = O Heeriye
{{Infobox song
| Cover = <!-- just the file name -->
| Border =
| name = O Heeriye
| Alt =
| cover = O-Heeriye.jpg
| Caption =
| alt =
| Artist = [[Ayushmann Khurrana]]
| type = single
| Album =
| artist = [[Ayushmann Khurrana]]
| A-side =
| album =
⚫
| released = {{Start date|df=yes|2013|09|13}} (Music video)<br>{{Start date|df=yes|2013|09|14}} (Digital Download)
⚫
| B-side =
| recorded = 2013
⚫
| Released = {{Start date|2013|09|13}} (Music video)<br>{{Start date|2013|09|14}} (Digital Download)
⚫
| studio =
| Format = [[CD|Compact Disc]], [[Digital Download|Legal Digital Download]]
| Recorded = 2013
| venue =
| genre = [[Soft rock]]<ref>{{Cite news|title=Ayushmann Khurrana endorses music brand|url=http://timesofindia.indiatimes.com/entertainment/music/news-and-interviews/Ayushmann-Khurrana/articleshow/22936517.cms|work=[[The Times of India]]|date=23 September 2013 |accessdate=4 April 2014}}</ref>
| Genre = [[Soft Rock]]{{bullet}}[[Ballad]]
| Length = {{Duration|m=3|s=35}} (Single)<br>{{Duration|m=2|s=57}} (Music Video)
| length = {{Duration|m=3|s=35}} (Single)<br>{{Duration|m=2|s=57}} (Music Video)
| Label = [[Aditya_Chopra#YRF_Music|YRF Music]]
| label = [[Aditya_Chopra#YRF_Music|YRF Music]]
| Writer = {{Flat list|
| writer = {{Flat list|
*[[Ayushmann Khurrana]]
*[[Ayushmann Khurrana]]
*Rochak Kohli
*[[Rochak Kohli]]
}}
}}
| Producer = [[Ayushmann Khurrana]]
| producer = [[Ayushmann Khurrana]]
⚫
| chronology = [[Ayushmann Khurrana]]
| Certification =
⚫
| prev_title = '[[Nautanki Saala!#Soundtrack|Saddi Gali]]'
⚫
| Chronology = [[Ayushmann Khurrana]] singles
| prev_year = 2013
⚫
| Last single = ''[[Nautanki Saala!#Soundtrack|Saddi Gali]]''<br>(2013)
| next_title =
| This single = '''''O Heeriye'''''<br>(2013)
| Next single =
| next_year =
| Misc = {{External music video|{{YouTube|8K2Vz9iQorc|"O Heeriye"}}}}
| misc = {{External music video|{{YouTube|8K2Vz9iQorc|"O Heeriye"}}}}
}}
}}
"'''O Heeriye'''" is a song by Indian [[Actor]], [[Singer]] [[Ayushmann Khurrana]] which is also produced by him. This is his first non-film single after the immensely popular single [[Pani Da Rang]] from the [[List of Bollywood films of 2012|2012]] film [[Vicky Donor]] and ''Saddi Galli'', ''Tu Hi Tu from'' [[Nautanki Saala!]] respectively. The song is co-written by Ayushmann Khurrana with his long time friend and collaborator Rochak Kohli and this collaboration goes back to their college days. The song is sung in [[Punjabi language|Punjabi]].
"'''O Heeriye'''" (English: Oh, sweetheart) is a song by Indian actor and singer [[Ayushmann Khurrana]] which he also produced. This is his first non-film single after the immensely popular single "[[Pani Da Rang]]" from the [[List of Bollywood films of 2012|2012]] film ''[[Vicky Donor]]'' and ''Saddi Galli'', ''Tu Hi Tu from'' [[Nautanki Saala!]] respectively. The song was co-written by Ayushmann Khurrana with his longtime friend and collaborator Rochak Kohli, and this collaboration goes back to their college days. The song is sung in [[Punjabi language|Punjabi]].

⚫
==Release and marketing==
{{quote|"Love can be messy, always. If you are in a steady relationship, there is no fun without being messy and that's part of life, it's all fun."|Ayushmann Khurrana commenting on the nature of the song<ref name="Diff from other songs"/><ref name="Setting and fun of the song"/><ref name="Setting and the song being a happy one"/>}}
{{quote|"This song is very special. 'Paani da rang' and 'Saddi gali,' there was a lot of catharsis behind those songs and lot of heartbreaks. This one (O heeriye) is a very happy and romantic song."|Ayushmann Khurrana talking on the setting of the song and how its different from his previous singles<ref name="Diff from other songs"/><ref name="Setting and fun of the song"/><ref name="Setting and the song being a happy one"/>}}The song was launched on 14 September 2013 by YRF Music so as to coincide with Ayushmann Khurrana's birthday and termed it as return present from the Vicky Donor actor to his fans.<ref name="Diff from other songs">{{Cite web|title='O heeriye' is unlike 'Paani da rang', 'Saddi gali': Ayushmann|url=http://articles.timesofindia.indiatimes.com/2013-09-16/news-and-interviews/42113252_1_freedom-fighter-paani-da-yash-raj-films|agency=Indo-Asian News Service|work=[[The Times of India]]|accessdate=16 September 2013|archive-url=https://web.archive.org/web/20131206221014/http://articles.timesofindia.indiatimes.com/2013-09-16/news-and-interviews/42113252_1_freedom-fighter-paani-da-yash-raj-films|archive-date=6 December 2013|url-status=dead}}</ref><ref name="Setting and fun of the song">{{Cite web|title=Ayushmann Khurrana's new single 'O heeriye' promotes love|url=http://www.apunkachoice.com/content/article/sid100016431-ayushmann_khurranas_new_single_o_heeriye_promotes_love/|agency=Indo-Asian News Service|publisher=Apunkachoice|accessdate=16 September 2013}}</ref><ref name="Setting and the song being a happy one">{{Cite web|title='O heeriye' is unlike 'Paani da rang': Ayushmann Khurrana|url=http://ibnlive.in.com/news/o-heeriye-is-unlike-paani-da-rang-ayushmann-khurrana/422301-8-66.html|archive-url=https://web.archive.org/web/20130918222635/http://ibnlive.in.com/news/o-heeriye-is-unlike-paani-da-rang-ayushmann-khurrana/422301-8-66.html|url-status=dead|archive-date=2013-09-18|agency=Indo-Asian News Service|publisher=IBNLive|accessdate=16 September 2013}}</ref><ref>{{Cite web|title=Ayushmann Khurrana birthday special: O heeriye! song – watch video|url=http://www.bollywoodlife.com/news-gossip/ayushmann-khurrana-birthday-special-o-heeriye-song-watch-video/|work=Shweta Parande|publisher=Bollywood Life|accessdate=14 September 2013|archive-url=https://web.archive.org/web/20131026055110/http://www.bollywoodlife.com/news-gossip/ayushmann-khurrana-birthday-special-o-heeriye-song-watch-video/|archive-date=26 October 2013|url-status=dead}}</ref>


⚫
==Release and Marketing==
The song was launched on 14 September 2013 by YRF Music so as to coincide with Ayushmann Khurrana's birthday and termed it as return present from the Vicky Donor actor to his fans.<ref>{{Cite web|title='O heeriye' is unlike 'Paani da rang', 'Saddi gali': Ayushmann|url=http://articles.timesofindia.indiatimes.com/2013-09-16/news-and-interviews/42113252_1_freedom-fighter-paani-da-yash-raj-films|work=IANS|publisher=[[The Times of India]]|accessdate=16 September 2013}}</ref><ref>{{Cite web|title=Ayushmann Khurrana birthday special: O heeriye! song – watch video|url=http://www.bollywoodlife.com/news-gossip/ayushmann-khurrana-birthday-special-o-heeriye-song-watch-video/|work=Shweta Parande|publisher=Bollywood Life|accessdate=14 September 2013}}</ref><ref>{{Cite web|title=Ayushmann Khurrana’s new single 'O heeriye' promotes love|url=http://www.apunkachoice.com/content/article/sid100016431-ayushmann_khurranas_new_single_o_heeriye_promotes_love/|work=Indo-Asian News Service|publisher=Apunkachoice|accessdate=16 September 2013}}</ref><ref>{{Cite web|title='O heeriye' is unlike 'Paani da rang': Ayushmann Khurrana|url=http://ibnlive.in.com/news/o-heeriye-is-unlike-paani-da-rang-ayushmann-khurrana/422301-8-66.html|work=IANS|publisher=IBNLive|accessdate=16 September}}</ref>
===Collaboration with Xolo===
===Collaboration with Xolo===
{{quote box|width=30em|align=right|quote="''Ayushmann's journey as an artiste and performer resonates with our brand vision of continuously exploring the next level of technology. Ayushmann himself is a savvy tech user and is extremely demanding of his devices. Today, we aim to bring newer, more inspiring technology experiences to a wider audience - we are confident our association with Ayushmann will establish a strong connect with our customers.''"<ref name="Xolo collaboration"/>|source=—Suresh Raina, Head of Xolo, speaking on Ayushmann Khurrana as the brand ambassador of the company.}}Xolo, an indigenous mobile manufacturing company which specializes in android phone who recently signed up [[Ayushmann Khurrana]] as the company's brand ambassador have also collaborated for the track and a screen showing ''Xolo powers the next level of Ayushmann, O Heeriye'' appears at the beginning and ending of the music video. Furthermore Ayushmann Khurrana is seen using Xolo products in the music video.<ref name="Xolo collaboration">{{cite web|title=YRF releases Ayushmann Khurrana's first single O Heeriye on his birthday|url=http://www.glamsham.com/movies/scoops/13/sep/14-news-yrf-releases-ayushmann-khurranas-first-single-o-heeriye-on-his-birthday-091306.asp|work=Glamsham Editorial|publisher=Glamsham|accessdate=14 September 2013}}</ref>
{{bq|quote="Ayushmann's journey as an artiste and performer resonates with our brand vision of continuously exploring the next level of technology. Ayushmann himself is a savvy tech user and is extremely demanding of his devices. Today, we aim to bring newer, more inspiring technology experiences to a wider audience – we are confident our association with Ayushmann will establish a strong connect with our customers."|author=Sunil Raina, Head of Xolo, speaking on Ayushmann Khurrana as the brand ambassador of the company.<ref name="Xolo collaboration"/>}}
[[Xolo (company)|XOLO]], an indigenous mobile manufacturing company which specialises in android phone who recently signed up [[Ayushmann Khurrana]] as the company's brand ambassador have also collaborated for the track and a screen showing ''Xolo powers the next level of Ayushmann, O Heeriye'' appears at the beginning and ending of the music video. Furthermore, Ayushmann Khurrana is seen using Xolo products in the music video.<ref name="Xolo collaboration">{{cite web|title=YRF releases Ayushmann Khurrana's first single O Heeriye on his birthday|url=http://www.glamsham.com/movies/scoops/13/sep/14-news-yrf-releases-ayushmann-khurranas-first-single-o-heeriye-on-his-birthday-091306.asp|work=Glamsham Editorial|publisher=Glamsham|accessdate=14 September 2013}}</ref>


==Music Video==
==Music video==
The music video for the track was directed by Ashima Chibber, who earlier directed the [[List of Bollywood films of 2013|2013]] film, [[Mere Dad Ki Maruti]] while it was filmed by [[cinematographer]], Adil Afsar and [[Film editor|edited]] by Rizwan Maple.
⚫
The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by [[Rhea Chakraborty]]) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his [[Tablet computer|tablet]] with a stylus, singing the song as he pens down some words. As he writes down disappointedly he reminisces about the happier times with his parter and scenes of both where of them hugging are shown. Further they are shown to enjoy each others company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying {{mdash}}{{centered pull quote|''However messy it is ... always be in love ;)''}} referring to the final scene where the couple leave the house after messing it up.

⚫
The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by [[Rhea Chakraborty]]) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his [[Tablet computer|tablet]] with a stylus, singing the song as he pens some words. As he writes down disappointedly he reminisces about the happier times with his partner and scenes of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying: "However messy it is ... always be in love ;)", referring to the final scene where the couple leave the house after messing it up.<ref name="Youtube video">{{cite web | url=https://www.youtube.com/watch?v=8K2Vz9iQorc | title=Ayushmann's O Heeriye – Music Video | publisher=YouTube | work=Ayushmann Khurrana | date=13 September 2013 | accessdate=24 September 2013}}</ref>

⚫
==Track listing==
⚫
*'''Digital Download'''<ref name="iTunes">{{cite web|title=O Heeriye – Single|url=https://itunes.apple.com/in/album/o-heeriye-single/id699378013|work=[[Ayushmann Khurrana]] & Rochak Kohli|publisher=[[iTunes]]|accessdate= 14 September 2013}}</ref>
⚫
# "O Heeriye" – 3:35


⚫
==Track Listing==
⚫
*'''Digital Download'''<ref name="iTunes">{{cite web|title=O Heeriye - Single|url=https://itunes.apple.com/in/album/o-heeriye-single/id699378013|work=[[Ayushmann Khurrana]] & Rochak Kohli|publisher=[[iTunes]]|accessdate= 14 September 2013}}</ref>
⚫
# "O Heeriye" - 3:35
==Personnel==
Music Video Credits:
*[[Director]] - Ashima Chibber
*[[Cinematographer]] - Adil Afsar
*[[Production Designer]] - Twisha Pal
*Stylist - Priyanjali Lahiri
*[[Film editing|Editor]] - Rizwan Maple
==References==
==References==
{{reflist}}
{{reflist}}

[[Category:Indian songs]]
[[Category:2013 singles]]
[[Category:Songs in Punjabi]]
[[Category:Soft rock songs]]
[[Category:2013 songs]]

Latest revision as of 01:46, 20 June 2024

"O Heeriye"
Single by Ayushmann Khurrana
Released13 September 2013 (2013-09-13) (Music video)
14 September 2013 (2013-09-14) (Digital Download)
Recorded2013
GenreSoft rock[1]
Length3:35 (Single)
2:57 (Music Video)
LabelYRF Music
Songwriter(s)
Producer(s)Ayushmann Khurrana
Ayushmann Khurrana singles chronology
"'Saddi Gali'"
(2013) 		"O Heeriye"
(2013)
Music video
"O Heeriye" on YouTube

"O Heeriye" (English: Oh, sweetheart) is a song by Indian actor and singer Ayushmann Khurrana which he also produced. This is his first non-film single after the immensely popular single "Pani Da Rang" from the 2012 film Vicky Donor and Saddi Galli, Tu Hi Tu from Nautanki Saala! respectively. The song was co-written by Ayushmann Khurrana with his longtime friend and collaborator Rochak Kohli, and this collaboration goes back to their college days. The song is sung in Punjabi.

Release and marketing

[edit]

"Love can be messy, always. If you are in a steady relationship, there is no fun without being messy and that's part of life, it's all fun."

— Ayushmann Khurrana commenting on the nature of the song[2][3][4]

"This song is very special. 'Paani da rang' and 'Saddi gali,' there was a lot of catharsis behind those songs and lot of heartbreaks. This one (O heeriye) is a very happy and romantic song."

— Ayushmann Khurrana talking on the setting of the song and how its different from his previous singles[2][3][4]

The song was launched on 14 September 2013 by YRF Music so as to coincide with Ayushmann Khurrana's birthday and termed it as return present from the Vicky Donor actor to his fans.[2][3][4][5]

Collaboration with Xolo

[edit]

"Ayushmann's journey as an artiste and performer resonates with our brand vision of continuously exploring the next level of technology. Ayushmann himself is a savvy tech user and is extremely demanding of his devices. Today, we aim to bring newer, more inspiring technology experiences to a wider audience – we are confident our association with Ayushmann will establish a strong connect with our customers."

— Sunil Raina, Head of Xolo, speaking on Ayushmann Khurrana as the brand ambassador of the company.[6]

XOLO, an indigenous mobile manufacturing company which specialises in android phone who recently signed up Ayushmann Khurrana as the company's brand ambassador have also collaborated for the track and a screen showing Xolo powers the next level of Ayushmann, O Heeriye appears at the beginning and ending of the music video. Furthermore, Ayushmann Khurrana is seen using Xolo products in the music video.[6]

Music video

[edit]

The music video for the track was directed by Ashima Chibber, who earlier directed the 2013 film, Mere Dad Ki Maruti while it was filmed by cinematographer, Adil Afsar and edited by Rizwan Maple.

The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by Rhea Chakraborty) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his tablet with a stylus, singing the song as he pens some words. As he writes down disappointedly he reminisces about the happier times with his partner and scenes of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying: "However messy it is ... always be in love ;)", referring to the final scene where the couple leave the house after messing it up.[7]

Track listing

[edit]
  • Digital Download[8]
  1. "O Heeriye" – 3:35

References

[edit]
  1. ^ "Ayushmann Khurrana endorses music brand". The Times of India. 23 September 2013. Retrieved 4 April 2014.
  2. ^ a b c "'O heeriye' is unlike 'Paani da rang', 'Saddi gali': Ayushmann". The Times of India. Indo-Asian News Service. Archived from the original on 6 December 2013. Retrieved 16 September 2013.
  3. ^ a b c "Ayushmann Khurrana's new single 'O heeriye' promotes love". Apunkachoice. Indo-Asian News Service. Retrieved 16 September 2013.
  4. ^ a b c "'O heeriye' is unlike 'Paani da rang': Ayushmann Khurrana". IBNLive. Indo-Asian News Service. Archived from the original on 18 September 2013. Retrieved 16 September 2013.
  5. ^ "Ayushmann Khurrana birthday special: O heeriye! song – watch video". Shweta Parande. Bollywood Life. Archived from the original on 26 October 2013. Retrieved 14 September 2013.
  6. ^ a b "YRF releases Ayushmann Khurrana's first single O Heeriye on his birthday". Glamsham Editorial. Glamsham. Retrieved 14 September 2013.
  7. ^ "Ayushmann's O Heeriye – Music Video". Ayushmann Khurrana. YouTube. 13 September 2013. Retrieved 24 September 2013.
  8. ^ "O Heeriye – Single". Ayushmann Khurrana & Rochak Kohli. iTunes. Retrieved 14 September 2013.
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