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{{Short description|American bar owner}}
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'''Sasha Nathan Petraske''' (March 16, 1973 – August 21, 2015) was the founder of the [[New York City]] cocktail bar [[Milk & Honey (bar)|Milk & Honey]], as well as a partner and creative force behind many of the world's most highly regarded bars.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2016-10-28/sasha-petraske-regarding-cocktails|title=Final Advice From the Inventor of Cocktail Culture|date=2016-10-28|work=Bloomberg.com|access-date=2018-01-16}}</ref> During his lifetime he was credited with inventing modern cocktail culture.<ref>{{Cite news|url=https://www.eater.com/drinks/2015/8/24/9191273/sasha-petraske|title=Sasha Petraske (1973-2015): The Bar World's Greatest Contemporary Conductor|work=Eater|access-date=2018-01-16}}</ref>
{{Use American English|date=December 2021}}
{{Use mdy dates|date=December 2021}}
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'''Sasha Nathan Petraske''' (March 16, 1973 – August 21, 2015) was the founder of the New York City cocktail bar [[Milk & Honey (bar)|Milk & Honey]], as well as a partner and creative force behind many of the world's most highly regarded bars.<ref>{{Cite news |date=October 28, 2016 |title=Final Advice From the Inventor of Cocktail Culture |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2016-10-28/sasha-petraske-regarding-cocktails |access-date=January 16, 2018}}</ref> During his lifetime he was credited with inventing modern cocktail culture.<ref name="auto">{{Cite news |title=Sasha Petraske (1973-2015): The Bar World's Greatest Contemporary Conductor |work=Eater |url=https://www.eater.com/drinks/2015/8/24/9191273/sasha-petraske |access-date=January 16, 2018}}</ref>


He was born in [[Greenwich Village]], New York City.<ref name=":0">{{Cite book |last=Simonson |first=Robert |url=https://www.worldcat.org/oclc/933567553 |title=A Proper Drink: The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World |date=2016 |isbn=978-1-60774-754-3 |location=Berkeley |pages=85–91 |oclc=933567553}}</ref> Often described as a [[savant]], Petraske dropped out of [[Stuyvesant High School]] at the age of 17, and never received a formal post-secondary education.<ref name=":0" /> After traveling cross-country, he joined the US Army. He served in [[Alpha Company]] 2nd/[[75th Ranger Regiment]] and engineered his exit after three years of service by falsely claiming that he was gay.<ref name=":0" /> Following his departure from the army, he tended bar, ultimately opening Milk and Honey.<ref name=":0" />
Often described as a savant, Petraske dropped out of high school at the age of 17, and never received a formal post-secondary education.


His bar was known for its focus on attention-to-detail on classic cocktail recipes and a strict set of "Rules of Etiquette" to ensure a polite and enjoyable drinking experience, while carefully minimizing unnecessary costs and ensuring consistent recipe ratios through adopting the then-usual use of a [[Jigger (bartending)|bartending jigger]] to ensure precise pours.<ref name=":0" /><ref>{{Cite news|last=Simonson|first=Robert|date=2015-08-22|title=Sasha Petraske, 42, Dies; Bar Owner Restored Luster to Cocktail Culture|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/08/22/nyregion/sasha-petraske-bar-owner-who-revived-luster-to-cocktail-culture-around-the-world-dies-at-42.html|access-date=2022-01-31|issn=0362-4331}}</ref> Cocktail historian [[Dale DeGroff]] described Petraske as a "Solve the problem, common-sense kind of guy."<ref name=":0" />
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Petraske was very prolific and together with partners was the creative responsible for dozens of notable venues.<ref>{{Cite news|url=https://www.eater.com/drinks/2015/8/24/9191273/sasha-petraske|title=Sasha Petraske (1973-2015): The Bar World's Greatest Contemporary Conductor|work=Eater|access-date=2018-01-16}}</ref> A partial list is included below.

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* Milk and Honey, NY (1999)
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Petraske was very prolific and together with partners was the creative responsible for dozens of notable venues.<ref name="auto" /> A partial list is included below.
* Milk and Honey, London (2002)
* Bohanan's, [[San Antonio]] (2006)
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* Dutch Kills, NY (2009)
* East Side Company Bar, NY (2005)
* East Side Company Bar, NY (2005)
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* The Everleigh, [[Melbourne]] (2011)
* Little Branch, NY (2005)
* Little Branch, NY (2005)
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* White Star, NY (2008)
* The Varnish, Los Angeles (2009)
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* Dutch Kills, NY (2009)
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* Everleigh, Melbourne (2011)
* Middle Branch, NY (2012)
* Middle Branch, NY (2012)
* Attaboy, NY (2013)
* Milk and Honey, London (2002)
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* Milk and Honey, NY (1999)
* The Varnish, Los Angeles (2009)<ref>{{Cite book|last=Simonson|first=Robert|url=https://www.worldcat.org/oclc/933567553|title=A proper drink : the untold story of how a band of bartenders saved the civilized drinking world|date=2016|isbn=978-1-60774-754-3|edition=|location=Berkeley|pages=279–280|oclc=933567553}}</ref>
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* White Star, NY (2008)
*Wm. Farmer & Sons (2015)<ref>{{Cite web|title=A Cocktail Legend Lives On in Upstate New York|url=https://www.liquor.com/articles/sasha-petraske-farmer-and-sons-hudson/|access-date=2022-01-06|website=Liquor.com|language=en}}</ref>


In May 2015, Petraske married journalist Georgette Moger.
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==Legacy==
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Many of the world's top bartenders studied under Petraske magnifying his influence beyond that of any other bartender to date.<ref>{{Cite news|url=https://www.eater.com/drinks/2015/8/24/9191273/sasha-petraske|title=Sasha Petraske (1973-2015): The Bar World's Greatest Contemporary Conductor|work=Eater|access-date=2018-01-16}}</ref>


==Death==
==Death==
In May 2015, Petraske married journalist Georgette Moger. He was found dead at their home in [[Hudson, New York]] three months later, on August 21, 2015.<ref name="The_New_York_Times_August_21_2015c">{{cite news|url=https://www.nytimes.com/2015/08/21/dining/sasha-petraske-dies-at-42-bar-owner-milk-and-honey.html|title=Sasha Petraske, Bar Owner Who Changed Cocktail Culture, Dies at 42|authorlink1=Robert Simonson|last=Simonson|first=Robert|date=August 21, 2015|newspaper=[[The New York Times]]}}</ref>
He was found dead at his home in [[Hudson, New York]] on August 21, 2015.<ref name="The_New_York_Times_August_21_2015c">{{Cite news |last=Simonson |first=Robert |date=August 21, 2015 |title=Sasha Petraske, Bar Owner Who Changed Cocktail Culture, Dies at 42 |work=[[The New York Times]] |url=https://www.nytimes.com/2015/08/21/dining/sasha-petraske-dies-at-42-bar-owner-milk-and-honey.html |authorlink1=Robert Simonson}}</ref>

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==Legacy==
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Many of the world's top bartenders studied under Petraske magnifying his influence beyond that of any other bartender to date.<ref name="auto" />

Bars around the world memorialized him after his death, toasting him with daiquiris -- a cocktail he loved -- at 9pm local time on August 31, 2015, in honor of the traditional evening hour of Milk and Honey's opening.<ref>{{Cite web|date=2015-08-31|title=A daiquiri for Sasha|url=https://eatdrinklucky.com/drink/1524/|access-date=2022-01-06|website=Eat Drink Lucky|language=en}}</ref><ref name=":1">{{Cite book|last=Simonson|first=Robert|url=https://www.worldcat.org/oclc/933567553|title=A proper drink: the untold story of how a band of bartenders saved the civilized drinking world|date=2016|isbn=978-1-60774-754-3|edition=|location=Berkeley|pages=314|oclc=933567553}}</ref>

His wife, Georgette Moger-Petraske, compiled his writings after his death in a book, ''Regarding Cocktails'', that contained many of his innovative recipes as well as selected writings on the art of cocktail-making and tending bar.<ref>{{Cite book |last=Petraske |first=Sasha |url=https://www.worldcat.org/oclc/949911020 |title=Regarding Cocktails |date=2016 |others=Georgette Moger-Petraske |isbn=978-0-7148-7281-0 |location=New York, NY |oclc=949911020}}</ref>

==See also==
* [[Craft cocktail movement]]


==References==
==References==
{{Reflist}}
{{Reflist|30em}}


{{Authority control}}
* Sasha Petraske with Georgette Moger-Petraske. "Regarding Cocktails." [[Phaidon Press]], 2016. ISBN 978-0-7148-7281.


{{DEFAULTSORT:Petraske, Sasha}}
{{DEFAULTSORT:Petraske, Sasha}}
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[[Category:Drinking establishment owners]]
[[Category:Drinking establishment owners]]
[[Category:21st-century American businesspeople]]
[[Category:21st-century American businesspeople]]
[[Category:20th-century American businesspeople]]



{{US-business-bio-1970s-stub}}
{{US-business-bio-1970s-stub}}

Latest revision as of 00:04, 21 June 2024

Sasha Nathan Petraske (March 16, 1973 – August 21, 2015) was the founder of the New York City cocktail bar Milk & Honey, as well as a partner and creative force behind many of the world's most highly regarded bars.[1] During his lifetime he was credited with inventing modern cocktail culture.[2]

He was born in Greenwich Village, New York City.[3] Often described as a savant, Petraske dropped out of Stuyvesant High School at the age of 17, and never received a formal post-secondary education.[3] After traveling cross-country, he joined the US Army. He served in Alpha Company 2nd/75th Ranger Regiment and engineered his exit after three years of service by falsely claiming that he was gay.[3] Following his departure from the army, he tended bar, ultimately opening Milk and Honey.[3]

His bar was known for its focus on attention-to-detail on classic cocktail recipes and a strict set of "Rules of Etiquette" to ensure a polite and enjoyable drinking experience, while carefully minimizing unnecessary costs and ensuring consistent recipe ratios through adopting the then-usual use of a bartending jigger to ensure precise pours.[3][4] Cocktail historian Dale DeGroff described Petraske as a "Solve the problem, common-sense kind of guy."[3]

Petraske was very prolific and together with partners was the creative responsible for dozens of notable venues.[2] A partial list is included below.

  • Bohanan's, San Antonio (2006)
  • Dutch Kills, NY (2009)
  • East Side Company Bar, NY (2005)
  • The Everleigh, Melbourne (2011)
  • Little Branch, NY (2005)
  • Middle Branch, NY (2012)
  • Milk and Honey, London (2002)
  • Milk and Honey, NY (1999)
  • The Varnish, Los Angeles (2009)[5]
  • White Star, NY (2008)
  • Wm. Farmer & Sons (2015)[6]

In May 2015, Petraske married journalist Georgette Moger.

Death

[edit]

He was found dead at his home in Hudson, New York on August 21, 2015.[7]

Legacy

[edit]

Many of the world's top bartenders studied under Petraske magnifying his influence beyond that of any other bartender to date.[2]

Bars around the world memorialized him after his death, toasting him with daiquiris -- a cocktail he loved -- at 9pm local time on August 31, 2015, in honor of the traditional evening hour of Milk and Honey's opening.[8][9]

His wife, Georgette Moger-Petraske, compiled his writings after his death in a book, Regarding Cocktails, that contained many of his innovative recipes as well as selected writings on the art of cocktail-making and tending bar.[10]

See also

[edit]

References

[edit]
  1. ^ "Final Advice From the Inventor of Cocktail Culture". Bloomberg.com. October 28, 2016. Retrieved January 16, 2018.
  2. ^ a b c "Sasha Petraske (1973-2015): The Bar World's Greatest Contemporary Conductor". Eater. Retrieved January 16, 2018.
  3. ^ a b c d e f Simonson, Robert (2016). A Proper Drink: The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World. Berkeley. pp. 85–91. ISBN 978-1-60774-754-3. OCLC 933567553.{{cite book}}: CS1 maint: location missing publisher (link)
  4. ^ Simonson, Robert (August 22, 2015). "Sasha Petraske, 42, Dies; Bar Owner Restored Luster to Cocktail Culture". The New York Times. ISSN 0362-4331. Retrieved January 31, 2022.
  5. ^ Simonson, Robert (2016). A proper drink : the untold story of how a band of bartenders saved the civilized drinking world. Berkeley. pp. 279–280. ISBN 978-1-60774-754-3. OCLC 933567553.{{cite book}}: CS1 maint: location missing publisher (link)
  6. ^ "A Cocktail Legend Lives On in Upstate New York". Liquor.com. Retrieved January 6, 2022.
  7. ^ Simonson, Robert (August 21, 2015). "Sasha Petraske, Bar Owner Who Changed Cocktail Culture, Dies at 42". The New York Times.
  8. ^ "A daiquiri for Sasha". Eat Drink Lucky. August 31, 2015. Retrieved January 6, 2022.
  9. ^ Simonson, Robert (2016). A proper drink: the untold story of how a band of bartenders saved the civilized drinking world. Berkeley. p. 314. ISBN 978-1-60774-754-3. OCLC 933567553.{{cite book}}: CS1 maint: location missing publisher (link)
  10. ^ Petraske, Sasha (2016). Regarding Cocktails. Georgette Moger-Petraske. New York, NY. ISBN 978-0-7148-7281-0. OCLC 949911020.{{cite book}}: CS1 maint: location missing publisher (link)
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