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{{about|the energy drink|the fictional character|Rip It (G.I. Joe)|the song|Rip It!|the macOS DVD ripper|Ripit|the Linux command-line CD ripper|ripit}}
{{Short description|Energy drink}}{{about|the energy drink|the fictional character|Rip It (G.I. Joe)|the song|Rip It!|the Linux command-line CD ripper|ripit}}


{{Infobox beverage
{{Infobox beverage
|name =Rip It
|name =Rip It
|image =[[Image:Ripit.png]]
|image =Ripit.png
|type =[[Energy drink]]
|type =[[Energy drink]]
|manufacturer =[[National Beverage|National Beverage Corp.]]
|manufacturer =[[National Beverage|National Beverage Corp.]]
|origin =[[United States]]
|origin =United States
|introduced =2004
|introduced =2004
|variants = 3-way (blackberry, strawberry, blueberry mix),
|variants =
* 3-Way
A'tomic Pom,
* A’tomic Pom
⚫
Citrus X*,
* Can’D Man
Frick-Bomb* (pineapple and mixed fruit, now called F-bomb),
⚫
* Citrus X
G-Force* (grape),
* Citrus X (0 calorie)
Le-MOAN'R (raspberry lemonade),
* Code Blue
⚫
Lime Wrecker,
* CYP-X
POO-TIN POWER (coconut mango),
* F-Bomb
Power ([[pomegranate]]),
* F-Bomb (0 calorie)
Red Zone (strawberry),
* G-Force
⚫
Sting-Er Mo,
* G-Force (0 calorie)
Tribute (Active Mandarin/Live Wild Lime),
* Le-MOAN’R
Tribute Cherry/Lime,
⚫
* Lime Wrecker
Tribute C.Y.P.-X (orange creamsicle),
* Power
FREEK (blood orange) energy shot,
* Power (0 calorie)
CODE BLUE (raspberry, blueberry mix) energy shot
* Red Zone

⚫
* Sting-Er-Mo
*also available sugar-free
* Tribute
|website =[http://www.ripitenergy.com ripitenergy.com]
|website ={{URL|https://www.ripitenergy.com/}}
}}
}}


'''Rip It''' is an American brand of [[energy drink]] that is produced and distributed by [[National Beverage|National Beverage Corp.]],<ref>{{Cite web|title=Corporate|url=https://www.ripitenergy.com/corporate/|access-date=2020-12-21|website=Rip It Energy Fuel official website|language=en-US|quote=Rip It Energy Fuel is part of the National Beverage family of brands}}</ref> maker of [[Shasta (soft drink)|Shasta]], [[Faygo]], and [[La Croix Sparkling Water|La Croix]]. It was introduced in 2004<ref name=":1">{{Cite web|title=Rip It Energy Fuel Details|url=https://www.bevnet.com/brands/rip_it_energy_fuel|url-status=live|archive-url=https://web.archive.org/web/20201221103003/https://www.bevnet.com/brands/rip_it_energy_fuel|archive-date=2020-12-21|access-date=2020-12-21|website=bevNET.com Brand Database|language=en-US|quote=Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"}}</ref><ref name=":2">{{cite web|title=Rip It Energy Fuel|url=https://www.shastafoodservice.com/our-brands/rip-it-energy-fuel/|accessdate=2020-12-21|website=|publisher=Shasta Foodservice|quote=Rip It Energy Fuel has been thriving since 2004}}</ref> and is National Beverage Corp.'s first energy drink.<ref>{{Cite web|title=National Beverage Corp|url=https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/national-beverage|access-date=2020-12-21|website=encyclopedia.com|quote=National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages}}</ref>
'''Rip It''' is an [[energy drink]] that is produced and distributed by [[National Beverage|National Beverage Corp.]], maker of [[Shasta (soft drink)|Shasta]], [[Faygo]], and [[La Croix Sparkling Water|La Croix]]. It is National Beverage Corp.'s first energy drink.

Marketed as "energy fuel at a price you can swallow,"<ref name=":1" /> Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the [[United States]].<ref name=":0" /> They have been supplied to US military personnel serving in [[Afghanistan]] and [[Iraq]] and have gained popularity there.<ref name=":0" /><ref name=":3" />


== Flavors and ingredients ==
The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some [[sugar-free]] versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.<ref>{{cite web|url=http://www.nationalbeverage.com/products/rip-it/|title=Rip It {{!}} National Beverage Corp.|publisher=National Beverage Corp.|accessdate=2017-04-13}}</ref> A second source mentions 13 flavors not including sugar free varieties.<ref>{{cite web|url=http://www.shastafoodservice.com/products/rip-it.php|title=Rip It - Shasta Foodservice|publisher=Shasta Foodservice|accessdate=2017-05-05}}</ref>
The drinks come in a variety of flavors (13 different ones as of 2020<ref name=":2" />). There are [[sugar-free]] versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans.<ref>{{cite web|last=|first=|date=|title=Our Brands|url=http://www.nationalbeverage.com/products/rip-it/|url-status=dead|archive-url=https://web.archive.org/web/20170107211213/http://www.nationalbeverage.com/products/rip-it/|archive-date=2017-01-07|accessdate=2017-04-13|website=nationalbeverage.com|quote=[…] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose from}}</ref>


Marketed as "energy fuel at a price you can swallow," the drink contains 160% daily value of [[vitamin C]], 240% daily value of [[vitamin B6|vitamin B<sub>6</sub>]], and 830% daily value of [[vitamin B12|vitamin B<sub>12</sub>]] per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains [[taurine]], [[caffeine]], [[inositol]], and [[guarana]] seed extract. Sugar-free versions contain [[sucralose]] and [[acesulfame potassium]].<ref>{{cite web|title=Rip It Review &#124; How It works, Pros/Cons, In-Depth Reviews|url=http://www.dietspotlight.com/rip-it-review/|url-status=dead|accessdate=2012-02-16|publisher=Dietspotlight.com}}</ref> Rip It drinks average about 160&nbsp;mg of caffeine from all sources per 16 oz. serving according to product packaging (purchase date: 2020-11-24). A 16-oz can of Lemoan'r has 204&nbsp;mg of caffeine.<ref>{{cite web|url=https://www.caffeineinformer.com/caffeine-content/rip-it-energy-drink |title=Caffeine in Rip It Energy Drink |publisher=caffeineinformer |date= |accessdate=2017-03-31}}</ref>
The drink contains 160% daily value of [[vitamin C]], 240% daily value of [[vitamin B6|vitamin B<sub>6</sub>]], and 830% daily value of [[vitamin B12|vitamin B<sub>12</sub>]] per 16&nbsp;fl&nbsp;oz serving according to product packaging (purchase date: 2020-11-24). It also contains [[taurine]], [[caffeine]], [[inositol]], and [[guarana]] seed extract. Sugar-free versions contain [[sucralose]] and [[acesulfame potassium]].<ref>{{cite web|title=Rip It Review &#124; How It works, Pros/Cons, In-Depth Reviews|url=http://www.dietspotlight.com/rip-it-review/|url-status=|accessdate=2012-02-16|publisher=Dietspotlight.com}}{{deadlink|date=September 2023}}</ref> Rip It drinks average about 160&nbsp;mg of caffeine per 16&nbsp;fl&nbsp;oz can, with the ''Le-MOAN’R'' flavor containing 204&nbsp;mg of caffeine.<ref>{{cite web|title=Caffeine in Rip It Energy Drink|url=https://www.caffeineinformer.com/caffeine-content/rip-it-energy-drink|accessdate=2017-03-31|website=caffeineinformer.com}}</ref> The 2&nbsp;fl&nbsp;oz shot versions contain about 100&nbsp;mg of caffeine, with some flavors containing as much as 135&nbsp;mg.<ref>{{Cite web|title=Caffeine in Rip It Energy Shot|url=https://www.caffeineinformer.com/caffeine-content/rip-it-energy-shot|access-date=2020-12-21|website=caffeineinformer.com}}</ref>


== Sponsoring ==
The brand sponsors the 100Talk Podcast,<ref>{{Cite web|date=2020-06-26|title=100talkpod tweet|url=https://twitter.com/100talkpod/status/1276385815770337285|url-status=live|access-date=2020-12-21|website=[[Twitter]]}}</ref> [[Olympic Games|Olympic]] champion [[alpine skier]] [[Julia Mancuso]]<ref>{{Cite web|date=2010-04-10|title=Julia Mancuso|url=http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|url-status=dead|archive-url=https://web.archive.org/web/20100410132237/http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|archive-date=2010-04-10|access-date=2020-12-21|website=The Official Site of the U.S. Ski Team}}</ref> and the No. 16 car in the [[Automobile Racing Club of America]] driven by [[Joey Coulter]] in 2012.<ref>{{cite web|date=2010-04-20|title=Joey Coulter Ready to Rip It Up at Talladega|url=http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|url-status=dead|archive-url=https://web.archive.org/web/20110723022517/http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|archive-date=2011-07-23|accessdate=2011-07-23|website=catchfence.com}}</ref>
In 2020, the brand sponsored the ''100Talk Podcast'', aimed at fans of the [[100 Thieves]] [[esports]] organization.<ref>{{Cite web|date=2020-06-26|title=100talkpod tweet|url=https://twitter.com/100talkpod/status/1276385815770337285|access-date=2020-12-21|website=[[Twitter]]}}</ref> They previously sponsored [[Olympic Games|Olympic]] champion [[alpine skier]] [[Julia Mancuso]] in 2010<ref>{{Cite web|date=2010-04-10|title=Julia Mancuso|url=http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|url-status=dead|archive-url=https://web.archive.org/web/20100410132237/http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|archive-date=2010-04-10|access-date=2020-12-21|website=The Official Site of the U.S. Ski Team}}</ref> and the No. 16 car in the [[Automobile Racing Club of America]] driven by [[Joey Coulter]] in 2012.<ref>{{cite web|date=2010-04-20|title=Joey Coulter Ready to Rip It Up at Talladega|url=http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|url-status=dead|archive-url=https://web.archive.org/web/20110723022517/http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|archive-date=2011-07-23|accessdate=2011-07-23|website=catchfence.com}}</ref>


=== Support of U.S. military ===
The drink is also popular and widely consumed by U.S. forces in [[Afghanistan]] and [[Iraq]].<ref>{{cite web|last=Memmott |first=Mark |url=https://www.npr.org/blogs/thetwo-way/2009/06/in_afghanistan_coffee_rip_its.html |title=In Afghanistan: Coffee; Rip Its; And Tobacco : The Two-Way |publisher=NPR |date=2009-06-26 |accessdate=2012-02-16}}</ref><ref>{{cite web|author=Tyson, Ann Scott|url=https://www.washingtonpost.com/wp-dyn/content/article/2009/05/22/AR2009052203556_pf.html |title=Generals Find Suicide a Frustrating Enemy |publisher=Washingtonpost.com |date=2009-05-22 |accessdate=2012-02-16}}</ref><ref>{{cite web|author=Rossen, Jake |url=https://vanwinkles.com/how-rip-its-became-the-unofficial-energy-drink-of-the-military |title=How Rip It Became the Unofficial Drink of the U.S. Military |publisher=vanwinkles.com |accessdate=2017-01-31}}</ref><ref>{{cite web|last=Fulton |first=Wil |url=https://www.thrillist.com/drink/nation/rip-it-energy-drink-us-army-military-marines |title=How an Energy Drink You’ve Never Heard Of Took Over the US Military |publisher=thrillist |date=2016-08-12 |accessdate=2018-05-07}}</ref>
The drink is widely consumed by U.S. forces in [[Afghanistan]] and [[Iraq]].<ref>{{cite web|last=Memmott|first=Mark|date=2009-06-26|title=In Afghanistan: Coffee; Rip Its; And Tobacco|url=https://www.npr.org/blogs/thetwo-way/2009/06/in_afghanistan_coffee_rip_its.html|accessdate=2012-02-16|publisher=[[NPR]]}}</ref><ref>{{cite web|author=Tyson, Ann Scott|url=https://www.washingtonpost.com/wp-dyn/content/article/2009/05/22/AR2009052203556_pf.html |title=Generals Find Suicide a Frustrating Enemy |work=Washingtonpost.com |date=2009-05-22 |accessdate=2012-02-16}}</ref><ref name=":3">{{cite web|author=Rossen|first=Jake|date=2016-04-21|title=How Rip It Became the Unofficial Drink of the U.S. Military|url=https://vanwinkles.com/how-rip-its-became-the-unofficial-energy-drink-of-the-military|url-status=dead|archive-url=https://web.archive.org/web/20160425020938/https://vanwinkles.com/how-rip-its-became-the-unofficial-energy-drink-of-the-military|archive-date=2016-04-25|accessdate=2017-01-31|website=vanwinkles.com|quote=Rip It can be found almost anywhere a soldier goes in the Middle East. It’s as common as an MRE.}}</ref> In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".<ref name=":0">{{cite web|last=Fulton|first=Wil|date=2016-08-12|title=How an Energy Drink You've Never Heard Of Took Over the US Military|url=https://www.thrillist.com/drink/nation/rip-it-energy-drink-us-army-military-marines|archive-url=|archive-date=|accessdate=2018-05-07|website=[[Thrillist]]|quote=over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can}}</ref> The brand highlights its support for the [[United States Armed Forces|United States Military]] in its marketing.<ref>{{Cite web|title=Military Support|url=https://www.ripitenergy.com/military-support/|access-date=2020-12-21|website=Rip It Energy Fuel official website|language=en-US|quote=For over a decade, we’ve supported the United States Military, serving RIP IT at home and downrange since 2004.}}</ref>


== References ==
== References ==
Line 43: Line 49:


==External links==
==External links==
* [http://www.ripitenergy.com/ Official website]
* {{Official website|https://www.ripitenergy.com/}}


{{Energy Drinks}}
{{Energy Drinks}}

Latest revision as of 17:35, 21 June 2024

This article is about the energy drink. For the fictional character, see Rip It (G.I. Joe). For the song, see Rip It! For the Linux command-line CD ripper, see ripit.
Rip It
TypeEnergy drink
ManufacturerNational Beverage Corp.
Country of origin United States
Introduced2004
Variants
  • 3-Way
  • A’tomic Pom
  • Can’D Man
  • Citrus X
  • Citrus X (0 calorie)
  • Code Blue
  • CYP-X
  • F-Bomb
  • F-Bomb (0 calorie)
  • G-Force
  • G-Force (0 calorie)
  • Le-MOAN’R
  • Lime Wrecker
  • Power
  • Power (0 calorie)
  • Red Zone
  • Sting-Er-Mo
  • Tribute
Websitewww.ripitenergy.com

Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp.,[1] maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[4]

Marketed as "energy fuel at a price you can swallow,"[2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States.[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there.[5][6]

Flavors and ingredients

[edit]

The drinks come in a variety of flavors (13 different ones as of 2020[3]). There are sugar-free versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans.[7]

The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[8] Rip It drinks average about 160 mg of caffeine per 16 fl oz can, with the Le-MOAN’R flavor containing 204 mg of caffeine.[9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.[10]

Sponsoring

[edit]

In 2020, the brand sponsored the 100Talk Podcast, aimed at fans of the 100 Thieves esports organization.[11] They previously sponsored Olympic champion alpine skier Julia Mancuso in 2010[12] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[13]

Support of U.S. military

[edit]

The drink is widely consumed by U.S. forces in Afghanistan and Iraq.[14][15][6] In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".[5] The brand highlights its support for the United States Military in its marketing.[16]

References

[edit]
  1. ^ "Corporate". Rip It Energy Fuel official website. Retrieved 2020-12-21. Rip It Energy Fuel is part of the National Beverage family of brands
  2. ^ a b "Rip It Energy Fuel Details". bevNET.com Brand Database. Archived from the original on 2020-12-21. Retrieved 2020-12-21. Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"
  3. ^ a b "Rip It Energy Fuel". Shasta Foodservice. Retrieved 2020-12-21. Rip It Energy Fuel has been thriving since 2004
  4. ^ "National Beverage Corp". encyclopedia.com. Retrieved 2020-12-21. National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages
  5. ^ a b c Fulton, Wil (2016-08-12). "How an Energy Drink You've Never Heard Of Took Over the US Military". Thrillist. Retrieved 2018-05-07. over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can
  6. ^ a b Rossen, Jake (2016-04-21). "How Rip It Became the Unofficial Drink of the U.S. Military". vanwinkles.com. Archived from the original on 2016-04-25. Retrieved 2017-01-31. Rip It can be found almost anywhere a soldier goes in the Middle East. It's as common as an MRE.
  7. ^ "Our Brands". nationalbeverage.com. Archived from the original on 2017-01-07. Retrieved 2017-04-13. […] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose from
  8. ^ "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Dietspotlight.com. Retrieved 2012-02-16.[dead link‍]
  9. ^ "Caffeine in Rip It Energy Drink". caffeineinformer.com. Retrieved 2017-03-31.
  10. ^ "Caffeine in Rip It Energy Shot". caffeineinformer.com. Retrieved 2020-12-21.
  11. ^ "100talkpod tweet". Twitter. 2020-06-26. Retrieved 2020-12-21.
  12. ^ "Julia Mancuso". The Official Site of the U.S. Ski Team. 2010-04-10. Archived from the original on 2010-04-10. Retrieved 2020-12-21.
  13. ^ "Joey Coulter Ready to Rip It Up at Talladega". catchfence.com. 2010-04-20. Archived from the original on 2011-07-23. Retrieved 2011-07-23.
  14. ^ Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco". NPR. Retrieved 2012-02-16.
  15. ^ Tyson, Ann Scott (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Washingtonpost.com. Retrieved 2012-02-16.
  16. ^ "Military Support". Rip It Energy Fuel official website. Retrieved 2020-12-21. For over a decade, we've supported the United States Military, serving RIP IT at home and downrange since 2004.
[edit]


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