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{{Short description|Israeli tech company}}
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{{Infobox Software

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|name = MALLY
{{Multiple issues|
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|logo =[[File:Mally logo.png|frameless]]
{{advert|date=December 2018}}
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|developer = Geniusmatcher LTD
{{Update|part=all|reason=10 year old content, website down|date=May 2024}}
|slogan = ''There is a whole world IN there''
}}
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|latest_release_version = 0.73 (beta) <small>(iOS)</small>;<br/> 0.53 (beta) <small>(Android)</small>;
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{{Infobox software
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|latest_release_date = May 6, 2014
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| name = MAlly
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|operating_system = [[Android (operating system)|Android]], [[iOS (Apple)|iOS]], [[Windows 7|Windows]]
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| logo = Mally logo.png
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|genre = [[Indoor Positioning System]]
| screenshot = Mally app screenshot 01.PNG
|license = Software and 3D Mapping: Proprietary
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| caption = 3D map screenshot of Mally indoor navigation app
|website = [https://www.geniusmatcher.com/ geniusmatcher.com]
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| developer = Geniusmatcher LTD
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| latest preview version = 0.73 (beta) <small>(iOS)</small>;<br/> 0.53 (beta) <small>(Android)</small>;
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| latest preview date = May 6, 2014
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| operating system = [[Android (operating system)|Android]], [[iOS (Apple)|iOS]], [[Windows 7|Windows]]
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| genre = [[Indoor Positioning System]]
| license = [[Commercial software|Commercial]] [[proprietary software]]
| website =
}}
}}


'''Geniusmatcher''' is an [[Israel]]i company<ref>{{cite web |url=http://www.jpost.com/Business/Business-Features/Lost-in-the-shopping-mall-Israeli-innovators-map-future-of-Indoor-GPS-326372 |title=Lost in the shopping mall? Israeli innovators map future of indoor GPS |publisher=http://www.jpost.com |date= |accessdate= }}</ref> based in [[Haifa]], founded in 2012 by Frida Issa<ref>{{cite web |url=http://israel21c.org/headlines/find-your-way-around-the-mall-with-mally/ |title=Find your way around the mall with Mally |publisher=http://www.calcalist.co.il |date= |accessdate= }}</ref><ref>{{cite web |url=http://www.calcalist.co.il/local/articles/0,7340,L-3621852,00.html/ |title=אומת הסטארט־אפ |publisher=http://www.calcalist.co.il |date= |accessdate= }}</ref> and Pablo Garcia-Morato Fernandez-Baillo. They have created a patented platform combining computer vision and 3D technology to create one hardware free solution for mapping, positioning and navigating in any indoor location. Their first product for shopping centers, MALLY ( My Mall in Hebrew מולי ), with its interactive 3D maps, tells the visitor Where is he standing, What is around him, How to get to each spot and Who is there to share his experience with. The platform is an end-to-end solution, dynamic content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.
'''Geniusmatcher''' is an Israeli company<ref>{{Cite web |url=http://www.jpost.com/Business/Business-Features/Lost-in-the-shopping-mall-Israeli-innovators-map-future-of-Indoor-GPS-326372 |title=Lost in the shopping mall? Israeli innovators map future of indoor GPS |website=jpost.com|date=17 September 2013 }}</ref> based in [[Haifa]], founded in 2012 by Frida Issa<ref>{{Cite web |url=http://israel21c.org/headlines/find-your-way-around-the-mall-with-mally/ |title=Find your way around the mall with Mally |website=calcalist.co.il|date=December 2013 }}</ref><ref>{{Cite web |url=http://www.calcalist.co.il/local/articles/0,7340,L-3621852,00.html/ |title=אומת הסטארט־אפ |website=calcalist.co.il}}</ref> and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning, and navigating in any [[Indoor positioning system|indoor location]]. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps that tell the visitors where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.


On February, 2014, the company joined [[Wayra]],<ref>{{cite web |url=http://techcrunch.com/2014/01/17/wayra-uk-3rd-intake/ |title=Meet The 13 Startups Wayra U.K. Is Accelerating In 2014 |publisher=http://techcrunch.com |date= |accessdate= }}</ref><ref>{{cite web |url=http://www.startisrael.co.il/Article/359#.U4g8aV7o3Cg/ |title=למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל |publisher=http://startisrael.co.il |date= |accessdate= }}</ref> the [[Telefonica]] global accelerator and opened offices in [[London]] and [[Madrid]] ( managed by Jorge García-Morato - Geniusmatcher's COO ).
In February 2014, the company joined [[Wayra]],⁣<ref>{{Cite web |url=https://techcrunch.com/2014/01/17/wayra-uk-3rd-intake/ |title=Meet The 13 Startups Wayra U.K. Is Accelerating In 2014 |website=[[TechCrunch]]|date=17 January 2014 }}</ref><ref>{{Cite web |url=http://www.startisrael.co.il/Article/359#.U4g8aV7o3Cg/ |title=למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל |website=startisrael.co.il}}</ref> the [[Telefonica]] global accelerator and opened offices in [[London]] and [[Madrid]] (managed by Jorge García-Morato - Geniusmatcher's COO).


== Technology ==
== Technology ==
MALLY is a hardware-free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user with an immersive experience, merging reality with the virtual world.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=Don't enter a mall without MALLY |website=youtube.com}}</ref> MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. The system detects the user's exact position and sets it over the 3D Map.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=MALLY First Release Guide |website=youtube.com}}</ref>
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[[File:Mally app screenshot 01.PNG|thumb|260 px|3D map screenshot of Mally indoor navigation app]]
Mally differs from other traditional indoor navigation solutions as it is hardware free and user oriented, targeted to help users find their way and understand perfectly their environment. Flat maps are difficult to understand and to describe the real world. Mally 3D Maps provide the user an immersive experience merging reality with the virtual world.<ref>{{cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=Don't enter a mall without MALLY |publisher=https://www.youtube.com |date= |accessdate= }}</ref>
Mally uses the smartphone or tablet built in camera to locate the users where GPS does not work or is not accurate enough. There is no extra hardware required or installations. The system detects the user's exact position and sets it over the 3D Map.<ref>{{cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=MALLY First Release Guide |publisher=https://www.youtube.com |date= |accessdate= }}</ref>


== Content ==
== Content ==
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The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).

⚫
The content is published by the platform customers, initially shopping centres. They access a CMS where the can both create the 3D maps automatically by scanning 2D plans ( png, jpeg, pdf ) and they can create and assign all the content to be displayed ( shops info, offers, events, etc ).


== References ==
== References ==

{{Reflist}}
{{Reflist}}


== External links ==

* {{Official website|http://www.geniusmatcher.com/ }}
* {{Official blog|http://www.startupodyssey.com/ }}

[[Category:Companies of Israel]]
[[Category:Software companies of Israel]]
[[Category:Software companies of Israel]]
[[Category:Companies based in Haifa]]
[[Category:Companies based in Haifa]]

Latest revision as of 09:28, 25 June 2024

MAlly
Developer(s)Geniusmatcher LTD
Preview release
0.73 (beta) (iOS);
0.53 (beta) (Android); / May 6, 2014
Operating systemAndroid, iOS, Windows
TypeIndoor Positioning System
LicenseCommercial proprietary software
Websitewww.geniusmatcher.com Edit this on Wikidata

Geniusmatcher is an Israeli company[1] based in Haifa, founded in 2012 by Frida Issa[2][3] and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning, and navigating in any indoor location. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps that tell the visitors where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.

In February 2014, the company joined Wayra,⁣[4][5] the Telefonica global accelerator and opened offices in London and Madrid (managed by Jorge García-Morato - Geniusmatcher's COO).

Technology

[edit]

MALLY is a hardware-free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user with an immersive experience, merging reality with the virtual world.[6] MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. The system detects the user's exact position and sets it over the 3D Map.[7]

Content

[edit]

The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).

References

[edit]
  1. ^ "Lost in the shopping mall? Israeli innovators map future of indoor GPS". jpost.com. 17 September 2013.
  2. ^ "Find your way around the mall with Mally". calcalist.co.il. December 2013.
  3. ^ "אומת הסטארט־אפ". calcalist.co.il.
  4. ^ "Meet The 13 Startups Wayra U.K. Is Accelerating In 2014". TechCrunch. 17 January 2014.
  5. ^ "למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל". startisrael.co.il.
  6. ^ "Don't enter a mall without MALLY". youtube.com.
  7. ^ "MALLY First Release Guide". youtube.com.
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