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{{short description|Chain of supermarkets company}}
{{short description|Scottish chain of supermarkets}}
{{about||the American entrepreneur, businessman and trader|William Henry Low}}
{{about||the American entrepreneur, businessman and trader|William Henry Low}}
{{Use dmy dates|date=December 2020}}
{{Use dmy dates|date=December 2020}}
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| subsid = Lowfreeze <br/> McTatties
| subsid = Lowfreeze <br/> McTatties
}}
}}
'''William Low & Co plc''', popularly referred to as ''Willie Low's'' and latterly marketed as '''Wm Low''',<ref>{{cite news |url=https://www.pressandjournal.co.uk/fp/past-times/5652160/lost-shops-inverness/|newspaper=Press and Journal|title=From Woolies to Willie Lows: Lost shops of Inverness in six photos|date=30 April 2023}}</ref><ref>{{cite web|url=https://www.bloomberg.com/profile/company/LOW:LN?embedded-checkout=true|title=WM Low & Co plc|website=Bloomberg|access-date=13 March 2024}}</ref> was a chain of [[supermarket]]s headquartered in [[Dundee]], [[Scotland]]. Initially founded in 1868, Low's had branches throughout Scotland, [[North East England]], [[Cumbria]] and [[Yorkshire]]. As a group it was smaller than most of its competitors and often served small towns, although it still had several large hypermarkets.<ref>{{cite book|title=Hypermarkets and Superstores. A World Survey.|publisher=Euromonitor Publications Limited|date=1983|page=13}}</ref> Low's use to trade on their ''Scottishness'' as a unique selling point in Scotland. <ref name=Sparks/> At one stage, the company also ran a chain of frozen food stores known as '''Lowfreeze'''.<ref name=Sparks>{{cite journal|url=https://www.thefreelibrary.com/Restructuring+Scottish+grocery+retailing%3A+the+rise+and+demise+of...-a017869849|title=Restructuring Scottish grocery retailing: the rise and demise of Shoprite and Wm Low|journal=International Journal of Retail & Distribution Management|author=Sparks. L|date=1 October 1995|volume=23|issue=10 |pages=28–36|doi=10.1108/09590559510102469}}</ref> Lowfreeze was sold in 1987 to [[Bejam]].
'''William Low & Co plc''', popularly referred to as Willie Low's and latterly marketed as '''Wm Low''',<ref>{{cite news |url=https://www.pressandjournal.co.uk/fp/past-times/5652160/lost-shops-inverness/|newspaper=Press and Journal|title=From Woolies to Willie Lows: Lost shops of Inverness in six photos|date=30 April 2023}}</ref><ref>{{cite web|url=https://www.bloomberg.com/profile/company/LOW:LN?embedded-checkout=true|title=WM Low & Co plc|website=Bloomberg|access-date=13 March 2024}}</ref> was a chain of [[supermarket]]s headquartered in [[Dundee]], Scotland. Initially founded in 1868, Low's had branches throughout Scotland, [[North East England]], [[Cumbria]] and [[Yorkshire]]. As a group, it was smaller than most of its competitors and often served small towns, although it still had several large hypermarkets.<ref>{{cite book|title=Hypermarkets and Superstores. A World Survey.|publisher=Euromonitor Publications Limited|date=1983|page=13}}</ref> Low's use to trade on their ''Scottishness'' as a unique selling point in Scotland.<ref name=Sparks/> At one stage, the company also ran a chain of frozen food stores known as '''Lowfreeze'''.<ref name=Sparks>{{cite journal|url=https://www.thefreelibrary.com/Restructuring+Scottish+grocery+retailing%3A+the+rise+and+demise+of...-a017869849|title=Restructuring Scottish grocery retailing: the rise and demise of Shoprite and Wm Low|journal=International Journal of Retail & Distribution Management|author=Sparks. L|date=1 October 1995|volume=23|issue=10 |pages=28–36|doi=10.1108/09590559510102469}}</ref> Lowfreeze was sold in 1987 to [[Bejam]].


The remaining business was purchased by [[Tesco]] for £257M in 1994. Tesco had to compete with rival competitor [[Sainsbury's]] for the chain, with both companies looking to expand their foothold in Scotland. Following on from the takeover, the 57 William Low stores were converted to Tesco. Prior to this, there were only around 17 Tesco branches in Scotland. The purchase of Wm Low by Tesco moved them to the largest supermarket chain in the United Kingdom, beating Sainsbury's for the first time.<ref>{{cite book|url=https://books.google.com/books?id=AhVjD_Dsdi8C&dq=%22wm+low%22+supermarket&pg=PA712|title=Market-led Strategic Change. A Guide to Transforming the Process of Going to Market|author=Nigel Piercy|date=2002|isbn=9780750652254|publisher=Elsevier Science & Technology Books|page=712}}</ref>
The remaining business was purchased by [[Tesco]] for £257M in 1994. Tesco had to compete with rival competitor [[Sainsbury's]] for the chain, with both companies looking to expand their foothold in Scotland. Following on from the takeover, the 57 William Low stores were converted to Tesco. Prior to this, there were only around 17 Tesco branches in Scotland. The purchase of Wm Low by Tesco moved them to the largest supermarket chain in the United Kingdom, beating Sainsbury's for the first time.<ref>{{cite book|url=https://books.google.com/books?id=AhVjD_Dsdi8C&dq=%22wm+low%22+supermarket&pg=PA712|title=Market-led Strategic Change. A Guide to Transforming the Process of Going to Market|author=Nigel Piercy|date=2002|isbn=9780750652254|publisher=Elsevier Science & Technology Books|page=712}}</ref>


==Early years==
==Early years==
James Low, who was born near [[Kirriemuir]] in 1849, completed a grocery apprenticeship in Kirriemuir before moving to Dundee in 1866. Two years later, with a £300 bank loan from [[Clydesdale Bank plc|Clydesdale Bank]], he opened his own grocery store at 19 Hunter Street. By 1870 he was listed in the ''Dundee Directory'' as a grocery, tea and wine merchant at 11-13 Hunter Street. At this point, James's younger brother William joined the business at the age of 12.<ref name=low7>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pages=6–7}}</ref> A year later James Low and William Lindsay, a local preserve, confectionery and bakery manufacturing business owner, formed a partnership, Low & Lindsay, and by 1874 they had a further branch at 304 Perth Road and had moved into wholesaling. In 1879, James's younger brother, William, bought the business and it was renamed William Low & Co. By 1881, the ''Dundee Directory'' listed the business as wholesale grocers and wine merchants,<ref name=low7/> and the business had seven branches across Dundee.<ref name=low8>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=8}}</ref> In 1884, the company opened a warehouse and headquarters at Blackness Road.<ref name=low8/>
James Low, who was born near [[Kirriemuir]] in 1849, completed a grocery apprenticeship in Kirriemuir before moving to [[Dundee]] in 1866. Two years later, with a £300 loan from [[Clydesdale Bank plc|Clydesdale Bank]], he opened his own grocery store at 19 Hunter Street. By 1870, he was listed in the ''Dundee Directory'' as a grocery, tea and wine merchant at 11–13 Hunter Street. At this point, James's younger brother, William, joined the business at the age of 12.<ref name=low7>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pages=6–7}}</ref> A year later, James Low and William Lindsay, a local preserve, confectionery and bakery manufacturing business owner, formed a partnership, Low & Lindsay, and by 1874 they had a further branch at 304 Perth Road and had moved into wholesaling. In 1879, William Low bought the business and it was renamed William Low & Co. By 1881, the ''Dundee Directory'' listed the business as wholesale grocers and wine merchants,<ref name=low7/> and the business had seven branches across Dundee.<ref name=low8>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=8}}</ref> In 1884, the company opened a warehouse and headquarters at Blackness Road.<ref name=low8/>


In 1885, William Rettie joined Low in partnership. Rettie was described in the 1877 ''Dundee Directory'' as a grocery and tea dealer, with stores in Rosebank Street and Dudhope Street. Rettie had married Low's sister, Annie in 1884.<ref name=low8/><ref>{{cite book|url=https://books.google.com/books?id=1vQBbE0QH-YC&q=%22william+low%22+grocer|title=Publication Issue 56|date=1953|publisher=The Society|isbn=978-0-900019-56-2 }}</ref> The ''Dundee Directory'' of 1885 had listed that the company had eight stores.<ref>{{cite book|url=https://books.google.com/books?id=5CMOAAAAQAAJ&dq=%22william+low%22+grocer&pg=PA224|title=The Dundee Directory|date=1885|page=224}}</ref> The company opened a wholesale department in [[Glasgow]] in 1888, which facilitated the opening of six stores in the city by 1895, and the expansion of the business to 46 stores across different towns, including [[Crieff]], [[Inverness]] and [[Stirling]].<ref name=low8/> The company further expanded two years later when they purchased ''Farrquar and Farrell'', an [[Edinburgh]] based tea and provision merchant for £5,000. The company continued to expand, and by the turn of the century, the business had 64 stores spread from [[Hawick]] in the South to [[Dingwall]] in the Highlands.<ref name=low8/> In 1917, the company became a private limited company with William Low as chairman.<ref>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=9}}</ref> The business not only had grocery stores, but their own bakery, bottling factory and butchery departments producing goods.<ref name=low10>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pages=10–11}}</ref> William Rettie died in 1922, and was replaced as Managing director by his son Archibald, while William Low died in 1936 a year after his only son.<ref name=low24/> At the start of [[World War II]], Low's had eighty four branches and it was one of the larger grocery multiples but still smaller than the giants like [[Home and Colonial Stores]].<ref name=low34>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=34}}</ref>
In 1885, William Rettie joined Low in partnership. Rettie was described in the 1877 ''Dundee Directory'' as a grocery and tea dealer, with stores in Rosebank Street and Dudhope Street. Rettie had married Low's sister, Annie, in 1884.<ref name=low8/><ref>{{cite book|url=https://books.google.com/books?id=1vQBbE0QH-YC&q=%22william+low%22+grocer|title=Publication Issue 56|date=1953|publisher=The Society|isbn=978-0-900019-56-2 }}</ref> The ''Dundee Directory'' of 1885 had listed that the company had eight stores.<ref>{{cite book|url=https://books.google.com/books?id=5CMOAAAAQAAJ&dq=%22william+low%22+grocer&pg=PA224|title=The Dundee Directory|date=1885|page=224}}</ref> In 1888, the company opened a wholesale department in [[Glasgow]] which facilitated the opening of six stores in the city by 1895, and the expansion of the business to 46 stores across different towns, including [[Crieff]], [[Inverness]] and [[Stirling]].<ref name=low8/> The company further expanded two years later when they purchased Farrquar and Farrell, an [[Edinburgh]]-based tea and provision merchant, for £5,000. The company continued to expand, and by the turn of the century, the business had 64 stores spread between [[Hawick]] in the south to [[Dingwall]] in the Highlands.<ref name=low8/> In 1917, the company became a [[private limited company]], with William Low as chairman.<ref>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=9}}</ref> The business not only had grocery stores, but their own bakery, bottling factory and butchery departments producing goods.<ref name=low10>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pages=10–11}}</ref> William Rettie died in 1922, and was replaced as managing director by his son, Archibald, while William Low died in 1936, a year after his only son.<ref name=low24/> At the start of [[World War II]], Low's had 84 branches. It was one of the larger grocery multiples, but still far smaller than the giant of [[Home and Colonial Stores]].<ref name=low34>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=34}}</ref>


==After World War II==
==After World War II==
By 1951, the company had recorded pre tax profits of £57,013.<ref name=low41>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=41}}</ref> In the same year Archibald died and would be replaced by his nephew Philip Rettie, joined by William Low's grandson Ian Stewart, who become joint managing directors in 1953.<ref name=low24>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=24}}</ref><ref name=low40>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=40}}</ref><ref>{{cite web| last=Burdge|first=Richard|title=Businessman and Ballindean farmer Philip Rettie dies aged 86|work=The Courier|publisher=DC Thomson & Co, Ltd.|date=2013-09-04|url=http://www.thecourier.co.uk/news/obituaries/businessman-and-ballindean-farmer-philip-rettie-dies-aged-86-1.126979|access-date=2014-01-17}}</ref> During the 1950s, the company started a modernisation programme with the business closing smaller non profitable stores, replacing them with larger stores, and in 1958 opened it's first self-service store as an experiment in [[Bellshill]].<ref name=low42>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=42}}</ref><ref name=low47>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=47}}</ref> A year later James Millar joined as the company's financial controller.<ref name=low40/> The self-service experiment by 1960, had grown to nine stores and by a year later reported that they accounted for 34% of the companies sales.<ref name=low42/> The company however would not follow other multiples, keeping a similar line as [[Sainsbury's]] by not adopting the issuing of [[trading stamps]].<ref name=low46>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=46}}</ref>
By 1951, the company had recorded pre-tax profits of £57,013.<ref name=low41>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=41}}</ref> In the same year, Archibald died and would be replaced by his nephew Philip Rettie, joined by William Low's grandson Ian Stewart, as joint managing directors in 1953.<ref name=low24>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=24}}</ref><ref name=low40>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=40}}</ref><ref>{{cite web| last=Burdge|first=Richard|title=Businessman and Ballindean farmer Philip Rettie dies aged 86|work=The Courier|publisher=DC Thomson & Co, Ltd.|date=2013-09-04|url=http://www.thecourier.co.uk/news/obituaries/businessman-and-ballindean-farmer-philip-rettie-dies-aged-86-1.126979|access-date=2014-01-17}}</ref> During the 1950s, the company started a modernisation programme with the business closing smaller non-profitable stores, replacing them with larger stores, and in 1958 opened its first self-service store, in [[Bellshill]], as an experiment.<ref name="low42">{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=42}}</ref><ref name="low47">{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=47}}</ref> A year later, James Millar joined as the company's financial controller.<ref name="low40" /> By 1960, the self-service experiment had grown to nine stores, and by a year later reported that they accounted for 34% of the company's sales.<ref name="low42" /> The company, however, did not follow other multiples, keeping a similar line as [[Sainsbury's]] by not adopting the issuing of [[trading stamps]].<ref name=low46>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=46}}</ref>


The company quickly expanded its self-service stores, so by 1962 the business operated twenty six of them out of its portfolio of seventy five, with some branches having off-licences, and larger stores getting in-store butchery counters.<ref name=low46/> With the increase in turnover seen at self-service stores, the company opened their first supermarkets in [[Aberdeen]] and [[Broughty Ferry]] in 1963, following these up with further supermarkets opening in [[Lochee]], [[Wishaw]], [[Arbroath]], [[Corstorphine]], [[Fort William, Scotland|Fort William]], [[Helensburgh]] and [[Kirkcaldy]]. At the same time older stores were being closed.<ref name=low46/> Sandy Leslie, who would later become the company's Retail Director stated that it was square footage of stores not the number of branches that was the new criteria to be measured by.<ref name=low46/> However, as the boss of fellow grocery chain [[Wright's Biscuits#Moores Stores|Moores Stores]] would also state, the cost of developing supermarkets was expensive, there was too many supermarkets to be successful.<ref name=low47>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=47}}</ref><ref>{{cite periodical|title=Supermarkets:Moores|periodical=Investors Chronicle and Money Market Review|date=1963|volume=219|page=188}}</ref><ref>{{cite periodical|url=https://books.google.com/books?id=i9iDIYFt8SoC&q=%22moores+stores%22+supermarkets|title=Wright's Biscuits|newspaper=The Economist|date=1963|volume=209|page=177}}</ref> By the end of 1969, the company had modernised the store portfolio and had nineteen supermarkets, eighteen self-service stores and just five counter service shops, a reduction of thirty three stores from the total in 1962.<ref name=low48>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=48}}</ref> Supermarkets in 1969 accounted for 78% of the company's profits, with the business making a pre-tax profit of £260,180, but the profit margin was being squeezed by the growth of supermarket rivals.<ref name=low48/>
The company quickly expanded its self-service stores, and by 1962 the business operated 26 of them out of its portfolio of 75, with some branches having off-licences, and larger stores getting in-store butcher counters.<ref name=low46/> With the increase in turnover seen at self-service stores, the company opened their first supermarkets in [[Aberdeen]] and [[Broughty Ferry]] in 1963, following these up with further supermarkets opening in [[Lochee]], [[Wishaw]], [[Arbroath]], [[Corstorphine]], [[Fort William, Scotland|Fort William]], [[Helensburgh]] and [[Kirkcaldy]]. At the same time, older stores were being closed.<ref name=low46/> Sandy Leslie, who became the company's retail director, stated that it was [[Square foot|square-footage]] of stores, not the number of branches, by which the new criteria was measured;<ref name=low46/> however, as the boss of fellow grocery chain [[Wright's Biscuits#Moores Stores|Moores Stores]] also stated, the cost of developing supermarkets was expensive; there were too many supermarkets to be successful.<ref name=low47>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=47}}</ref><ref>{{cite periodical|title=Supermarkets:Moores|periodical=Investors Chronicle and Money Market Review|date=1963|volume=219|page=188}}</ref><ref>{{cite periodical|url=https://books.google.com/books?id=i9iDIYFt8SoC&q=%22moores+stores%22+supermarkets|title=Wright's Biscuits|newspaper=The Economist|date=1963|volume=209|page=177}}</ref> By the end of 1969, the company had modernised the store portfolio and had nineteen supermarkets, eighteen self-service stores and five counter-service shops, a reduction of 33 stores from the total in 1962.<ref name=low48>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=48}}</ref> Supermarkets in 1969 accounted for 78% of the company's profits, with the business making a pre-tax profit of £260,180, but the profit margin was being squeezed by the growth of supermarket rivals.<ref name=low48/>


==Modernisation and growth==
==Modernisation and growth==
[[File:Wm Low Logo 1970s to early 1980s.svg|thumb|right|Logo used during the 1970s and early 1980s (black and white version)]]
[[File:Wm Low Logo 1970s to early 1980s.svg|thumb|right|Logo used during the 1970s and early 1980s (black and white version)]]
The company would continue to grow its supermarket portfolio, and by 1972 it had grown to thirty one with just ten self-service stores, an increase of floorspace of 25%, with James Millar stating that none if their stores were older than 15 years old.<ref name=low51>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=51}}</ref> This was further accentuated with the opening of a new head office and distribution centre at Dryburgh Industrial Estate in Dundee in October 1972, which jncorporated modern data processing and warehousing methods.<ref name=low55>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=55}}</ref><ref name=low61>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=61}}</ref> The company became a public limited company in 1973, launching on to the London Stock Exchange.<ref name=herald89/> In 1975 the company launched the first Scottish freezer chain with the opening of the first '''Lowfreeze''' store in [[Glenrothes]].<ref>{{cite periodical|url=https://books.google.com/books?id=qMAiAQAAMAAJ&q=%22lowfreeze%22+william+low|title=Modern Refrigeration|volume=78|date=1975|page=64|magazine=Modern Refrigeration}}</ref> The company opened it's largest supermarket to date in 1976, with a brand new store in [[Irvine, North Ayrshire|Irvine]].<ref name=lowpic>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364}}</ref> This was followed by the 1978 opening of the company's first superstore in [[Perth]] at the cost of £1.5 million.<ref name=low51/> The company moved into the low end of the market in 1976, when they launched their ''Discount Price Policy'' which was a year earlier than Tesco's own ''Operation Checkout''.<ref name=low53>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=53}}</ref> By 1980, the average size of the stores had doubled since 1972, with the company having 46 supermarkets and 13 Lowfreeze stores.<ref name=low51/> Lowfreeze by this point were generating over £5 million of the company's £74 million turnover (far greater than 1970 when it was just £9 million), but the company's profit margins had fallen from 4.1% in 1970 to 2.4% by 1980.<ref name=low52>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=52}}</ref><ref name=low54>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=54}}</ref>
The company continued to grow its supermarket portfolio, and by 1972 it had grown to 31, with ten self-service stores, an increase of floorspace of 25%. James Millar stated that none of their stores were older than fifteen years.<ref name=low51>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=51}}</ref> This was further accentuated with the opening of a new head office and distribution centre, at Dryburgh Industrial Estate in Dundee in October 1972, which incorporated modern data processing and warehousing methods.<ref name=low55>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=55}}</ref><ref name=low61>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=61}}</ref> The company became a [[public limited company]] in 1973, launching on to the [[London Stock Exchange]].<ref name=herald89/> In 1975, the company launched the first Scottish freezer chain with the opening of the first Lowfreeze store in [[Glenrothes]].<ref>{{cite periodical|url=https://books.google.com/books?id=qMAiAQAAMAAJ&q=%22lowfreeze%22+william+low|title=Modern Refrigeration|volume=78|date=1975|page=64|magazine=Modern Refrigeration}}</ref> The company opened its largest supermarket to date in 1976, with a brand new store in [[Irvine, North Ayrshire|Irvine]].<ref name=lowpic>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364}}</ref> This was followed by the 1978 opening of the company's first superstore, in [[Perth, Scotland|Perth]], at the cost of £1.5 million.<ref name=low51/> The company moved into the low end of the market in 1976, when they launched their ''Discount Price Policy'', which was a year earlier than Tesco's own ''Operation Checkout''.<ref name=low53>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=53}}</ref> By 1980, the average size of the stores had doubled since 1972, with the company having 46 supermarkets and thirteen Lowfreeze stores.<ref name=low51/> Lowfreeze by this point were generating over £5 million of the company's £74 million turnover (compared to £9 million in 1970), but the company's profit margins had fallen from 4.1% in 1970 to 2.4% by 1980.<ref name=low52>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=52}}</ref><ref name=low54>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=54}}</ref>
[[File:Former William Low store Perth Rd Dundee.jpg|thumb|right|This shop in Dundee was originally opened as a William Low branch in the late 1970s. (Following the removal of newer signs, faint traces from the original "William Low" lettering are visible.)]]
[[File:Former William Low store Perth Rd Dundee.jpg|thumb|right|This shop in Dundee was originally opened as a William Low branch in the late 1970s. (Following the removal of newer signs, faint traces from the original "William Low" lettering are visible.)]]
Low's continued to grow in the 1980s, included replacing stores, such as in Kirkcaldy, where a new superstore was opened in 1981. That outlet not only sold food but also sold non-grocery products, such as bedding, and had a 125-seater restaurant.<ref>{{cite web|url=https://www.fifetoday.co.uk/retro/wm-lows-big-move-into-kirkcaldys-brand-new-postings-557138|title=Wm Low's big move into Kirkcaldy's brand new Postings|newspaper=Fife Today|date=19 October 2018}}</ref><ref>{{cite news|url=https://www.fifetoday.co.uk/retro/the-hope-and-hype-behind-the-launch-the-postings-in-kirkcaldy-580705|title=The hope and hype behind the launch The Postings in Kirkcaldy|newspaper=Fife Today|date=14 September 2018}}</ref> Further developments included the new {{Convert|10,000|sqft|adj=on}} store at the junction of Queensferry Road and Kings Road in [[Rosyth]], a {{Convert|20,000|sqft|adj=on}} store in Baltic Chambers, [[Grangemouth]] and further new stores in [[Wishaw]], [[Oban]] and [[Linlithgow]] which opened in 1982.<ref>{{cite periodical|url=https://books.google.com/books?id=6SpLAQAAIAAJ&q=%22william+low+%26+co%22|title=Scottish Developments|periodical=The Estates Gazette|date=October 1982|volume=260|page=188}}</ref> Low's moved into the fast-food business in 1981, with the opening of McTatties, with restaurants opening in Glasgow and Edinburgh; however, this was unsuccessful and closed just a year later at a write down of £775,000.<ref name=low58/><ref>{{cite periodical|title=Failed ventures|periodical=Caterer & Hotelkeeper|date=1982|volume=173|page=38}}</ref> During 1982, it was reported that [[Hintons]], another supermarket chain, were planning a takeover of Low's, and the current market valuation was £12 million.<ref>{{cite news|url=https://archive.org/stream/FinancialTimes1982UKEnglish/Jan%2009%201982%2C%20Financial%20Times%2C%20%2328669%2C%20UK%20%28en%29_djvu.txt|title=London Onlooker|newspaper=Financial Times|date=January 1982}}</ref> Wm Low also rose to be included as number 400 in ''[[The Times]] 1000'', a list of top UK companies, in 1984, whereas in 1976 it was not even listed.<ref name="WmLowActivity"/><ref>{{cite book|url=https://books.google.com/books?id=flyxAAAAIAAJ&q=%22wm+low%22+supermarket|title=The Times 1000|author=Margaret Allen|date=1986|publisher=Times Books|page=40|isbn=978-0-7230-0282-6 }}</ref>
Low's continued to grow in the 1980s included replacing stores, as in Kirkcaldy where a new superstore was opened in 1981, which not only sold food but also sold non grocery
products like DIY and Bedding, and had a 125 seater restaurant.<ref>{{cite web|url=https://www.fifetoday.co.uk/retro/wm-lows-big-move-into-kirkcaldys-brand-new-postings-557138|title=Wm Low's big move into Kirkcaldy's brand new Postings|newspaper=Fife Today|date=19 October 2018}}</ref><ref>{{cite news|url=https://www.fifetoday.co.uk/retro/the-hope-and-hype-behind-the-launch-the-postings-in-kirkcaldy-580705|title=The hope and hype behind the launch The Postings in Kirkcaldy|newspaper=Fife Today|date=14 September 2018}}</ref> Further developments included the new 10,000 sq.ft. store on the junction of Queensferry Road and Kings Road in [[Rosyth]], a 20,000 sq.ft store in Baltic Chambers, [[Grangemouth]] and further new stores in [[Wishaw]], [[Oban]] and [[Linlithgow]] that opened in 1982.<ref>{{cite periodical|url=https://books.google.co.uk/books?id=6SpLAQAAIAAJ&q=%22william+low+%26+co%22&dq=%22william+low+%26+co%22&hl=en&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwjY087SjfSEAxURg_0HHd6RA2w4ChDoAXoECAcQAw#%22william%20low%20&%20co%22|title=Scottish Developments|periodical=The Estates Gazette|date=October 1982|volume=260|page=188}}</ref> Low's moved into the fast food business in 1981, with the opening of '''McTatties''', with restaurants opening in Glasgow and Edinburgh but this was unsuccessful and closed just a year later at a write down of £775,000.<ref name=low58/><ref>{{cite periodical|title=Failed ventures|periodical=Caterer & Hotelkeeper|date=1982|volume=173|page=38}}</ref> During 1982, it was reported that [[Hintons]], another supermarket chain were planning a takeover of Low's, and the current market valuation was £12 million.<ref>{{cite news|url=https://archive.org/stream/FinancialTimes1982UKEnglish/Jan%2009%201982%2C%20Financial%20Times%2C%20%2328669%2C%20UK%20%28en%29_djvu.txt|title=London Onlooker|newspaper=Financial Times|date=January 1982}}</ref> Wm Low also rose to be included as number 400 in the Times 1000, a list of top UK Companies in 1984, whereas in 1976 it was not even listed.<ref name="WmLowActivity"/><ref>{{cite book|url=https://books.google.com/books?id=flyxAAAAIAAJ&q=%22wm+low%22+supermarket|title=The Times 1000|author=Margaret Allen|date=1986|publisher=Times Books|page=40|isbn=978-0-7230-0282-6 }}</ref>


In 1984, Wm Low attempted but failed to take over Hintons, which later became part of [[Safeway (UK)|Safeway]].<ref name=Sparks/><ref name=low58/> By 1984 the company had reduced the number of stores, with WM Low's having 45, and Lowfreeze having dropped from a high of 17 to 16. However the average size of their stores had grown from 6,000 sq.ft in 1980 to 11,000 sq.ft, and turnover had grown to £150 million by 1984. The company had now an estimated 10% of the Scottish grocery market and had seen profit margins rise to 3.5%.<ref name=low56>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=56}}</ref> In 1985, Wm Low took over [[Laws Stores]] at a cost of £6.8 million.<ref name=e&p>{{cite journal|title=Supermarket industry changes|journal=Environment & Planning A.|volume=28|date=1996|page=1474-1477}}</ref><ref name="WmLowActivity">[http://www.irs.stir.ac.uk/pdf/Working_papers/Retailing_in_Scotland_2005_PP3.pdf The Effect of Internal Growth and Takeover Activity on Concentration Levels in Retailing] University of Stirling Working papers, 2005. Retailing in Scotland. Article retrieved 24 December 2007</ref> Laws had a group predominantly based in the north-east of England with a portfolio of smaller stores than Wm Low. James Millar said of the deal,
In 1984, Wm Low attempted but failed to take over Hintons, which later became part of [[Argyll Group]].<ref name=Sparks/><ref name=low58/> By 1984, the company had reduced the number of stores, with WM Low's having 45 and Lowfreeze having dropped from a high of 17 to 16; however, the average size of their stores had grown from {{Convert|6,000|sqft|adj=off}} in 1980 to {{Convert|11,000|sqft|adj=off}}, and turnover had grown to £150 million by 1984. The company had now an estimated 10% of the Scottish grocery market and had seen profit margins rise to 3.5%.<ref name=low56>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=56}}</ref> In 1985, Wm Low took over [[Laws Stores]] at a cost of £6.8 million.<ref name=e&p>{{cite journal|title=Supermarket industry changes|journal=Environment and Planning A|volume=28|date=1996|page=1474-1477}}</ref><ref name="WmLowActivity">[http://www.irs.stir.ac.uk/pdf/Working_papers/Retailing_in_Scotland_2005_PP3.pdf The Effect of Internal Growth and Takeover Activity on Concentration Levels in Retailing] University of Stirling Working papers, 2005. Retailing in Scotland. Article retrieved 24 December 2007</ref> Laws had a group predominantly based in the north-east of England with a portfolio of smaller stores than Wm Low. James Millar said of the deal:
{{blockquote|We are no longer confined to Scotland's 5 million population as our market - we have broken out of that restriction to an almost limitless growth potential for the future.<ref name=low58>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=58-59}}</ref>}} Laws was not the only acquisition that Low's tried to complete in 1985, with discussions held with Northern England based Hillards that went no further.<ref name=low58/> In 1985, Philip Rettie retired, leaving Ian Stewart, now deputy chairman as the only family member on the board, with the finance director James Millar taking on the role of Managing director.<ref name=low56>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=56}}</ref> During 1986 Wm Low closed unprofitable Laws stores, but the company's profits fell by £400,000, dragged down by Laws performance.<ref>{{cite book|url=https://pureportal.strath.ac.uk/files/42876846/FEC_11_4_1986_Scottish_Economy.pdf&ved=2ahUKEwipkcmq-_GEAxW6QUEAHbpKAzkQFnoECCsQAQ&usg=AOvVaw22vAzZNJ-FXaJz_05a2ZVI|title=Scottish Economy|author=J Love|date=1986}}</ref><ref name=Sparks/> In 1987, Wm Low sold its frozen food chain, Lowfreeze, to Bejam for £3.8 million as it was only providing £10 million to the company's £233 million turnover.<ref name="WmLowActivity"/><ref name=low58/> During the same year, Low's lost out to Argyll in bidding for the UK business of Safeway.<ref name=Sparks/>
{{blockquote|We are no longer confined to Scotland's 5 million population as our market - we have broken out of that restriction to an almost limitless growth potential for the future.<ref name=low58>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=58-59}}</ref>}} Laws was not the only acquisition that Low's tried to complete in 1985, with discussions held with [[Hillards]] that went no further.<ref name=low58/> In 1985, Philip Rettie retired, leaving Ian Stewart, now deputy chairman, as the only family member on the board, with the finance director James Millar taking on the role of managing director.<ref name=low56>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=56}}</ref> During 1986, Wm Low closed unprofitable Laws stores, but the company's profits fell by £400,000, dragged down by Laws performance.<ref>{{cite book|url=https://pureportal.strath.ac.uk/files/42876846/FEC_11_4_1986_Scottish_Economy.pdf&ved=2ahUKEwipkcmq-_GEAxW6QUEAHbpKAzkQFnoECCsQAQ&usg=AOvVaw22vAzZNJ-FXaJz_05a2ZVI|title=Scottish Economy|author=J Love|date=1986}}</ref><ref name=Sparks/> In 1987, Wm Low sold its frozen-food chain, Lowfreeze, to Bejam for £3.8 million, as it was only providing £10 million to the company's £233 million turnover.<ref name="WmLowActivity"/><ref name=low58/> During the same year, Low's lost out to [[Argyll Group]] in bidding for the UK business of Safeway.<ref name=Sparks/>


During 1988, Ian Stewart, the final family member on the board retired.<ref name=low60>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=60}}</ref> In April 1989, Wm Low attempted to a friendly take over of [[Budgens]], a small supermarket chain based mainly in the South East of England. The bid however was withdrawn in May, after it was discovered that Budgens loan commitments were greater than previously be reported to them.<ref>{{cite book|url=https://books.google.com/books?id=xPLbBAAAQBAJ&dq=%22wm+low%22+supermarket&pg=PA62|title=The Law and Economics of Takeovers. An Acquirer's Perspective|author=Athanasios Kouloridas|date=2008|publisher=Bloomsbury Publishing|page=62|isbn=978-1-84731-429-1 }}</ref><ref>{{cite journal|url=https://books.google.com/books?id=WFERAQAAMAAJ&q=%22wm+low%22+budgens|title=Takeover Panel|journal=Accountancy|date=1990|volume=105|publisher=Society of Incorporated Accountants and Auditors|page=97}}</ref><ref name=low58/> The pulling out of the takeover had cost Low's £2.5 million as a result of fees and having to pay for underwriting commitments which are no longer required. The company opened new stores in Dumfries and Northallerton.<ref name=herald89>{{cite news|url=https://www.heraldscotland.com/news/12000400.low-takes-big-loss-on-budgens/|title=Low takes big loss on Budgens|newspaper=The Herald|date=16 May 1989}}</ref> In the 1988–89 trading year, Low's turnover exceeded £300 million for the first time and the company'sprofit margin had increased to 5.8%.<ref>{{cite periodical|url=https://books.google.com/books?id=65QWAQAAMAAJ&q=%22william+low%22+rettie|title=WM Low plc|periodical=Retail Business. Retail Trade Reviews|volume=9-16|date=1989|page=57|publisher=EIU}}</ref><ref name=low57>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=57}}</ref> Low's by the start of the decade had 46 stores and 276,000 sq.ft, however at by the end of the 1980s the company had 63 supermarkets and 713,000 sq.ft of selling space.<ref name=low58/> The business at this point was the 10th largest Scottish company.<ref name=low61/>
During 1988, Ian Stewart, the final family member on the board, retired.<ref name=low60>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=60}}</ref> In April 1989, Wm Low attempted to a friendly take over of [[Budgens]], a small supermarket chain based mainly in the [[South East England|South East of England]]. The bid was withdrawn in May, after it was discovered that Budgens' loan commitments were greater than had previously been reported.<ref>{{cite book|url=https://books.google.com/books?id=xPLbBAAAQBAJ&dq=%22wm+low%22+supermarket&pg=PA62|title=The Law and Economics of Takeovers. An Acquirer's Perspective|author=Athanasios Kouloridas|date=2008|publisher=Bloomsbury Publishing|page=62|isbn=978-1-84731-429-1 }}</ref><ref>{{cite journal|url=https://books.google.com/books?id=WFERAQAAMAAJ&q=%22wm+low%22+budgens|title=Takeover Panel|journal=Accountancy|date=1990|volume=105|publisher=Society of Incorporated Accountants and Auditors|page=97}}</ref><ref name=low58/> The pulling out of the takeover had cost Low's £2.5 million as a result of fees and having to pay for underwriting commitments which are no longer required. The company opened new stores in Dumfries and Northallerton.<ref name=herald89>{{cite news|url=https://www.heraldscotland.com/news/12000400.low-takes-big-loss-on-budgens/|title=Low takes big loss on Budgens|newspaper=The Herald|date=16 May 1989}}</ref> In the 1988–89 trading year, Low's turnover exceeded £300 million for the first time, and the company's profit margin had increased to 5.8%.<ref>{{cite periodical|url=https://books.google.com/books?id=65QWAQAAMAAJ&q=%22william+low%22+rettie|title=WM Low plc|periodical=Retail Business. Retail Trade Reviews|volume=9-16|date=1989|page=57|publisher=EIU}}</ref><ref name=low57>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=57}}</ref> Low's, by the start of the decade, had 46 stores and {{Convert|276,000|sqft|adj=off}}; however, by the end of the 1980s the company had 63 supermarkets and {{Convert|713,000|sqft|adj=off}} of selling space.<ref name=low58/> The business, at this point, was the tenth-largest Scottish company.<ref name=low61/>


In 1990, Low's were in discussion with Isosceles, owners of [[Somerfield|Gateway Supermarkets]] to purchase 81 stores for £212 million, with some to be be sold off to the [[The Co-operative Group|Co-operative Wholesale Society]] to help fund the move, but this fell through as Low's did not want to take on Gateway's smaller outdated stores.<ref>{{cite periodical|url=https://www.thefreelibrary.com/Getting+the+customer+exactly+right+is+the+relevant+way+beyond+1992...-a09235395|title=Getting the customer exactly right is the relevant way beyond 1992 Europe|periodical=Quick Frozen Foods International|date=1 July 1990}}</ref><ref name=low58/> The company issued a rights issue in December 1990 which raised £37.2 million. £12 million of this was used to develop a new multi temperate distribution centre in Livingston and updating the company's computer systems.<ref name=low65>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=65}}</ref> In 1991 the company made a pre-tax profit of £23.6 million, but in 1992 they had fallen to £19 million, even though the company had invested in five news stores including [[Milngavie]] and [[Whitehaven]], which had added a further 100,000 sq.ft of retailing space to the company.<ref>{{cite news|url=https://www.heraldscotland.com/news/12645460.wm-low-expansion-continues|title=Wm Low expansion continues|newspaper=The Herald|date=29 July 1992}}</ref><ref>{{cite news|url=https://www.heraldscotland.com/news/12548411.a-tough-year-over-for-low/|title=A tough year over for Low|newspaper=The Herald|date=8 November 1991}}</ref> The company chairman told shareholders,
In 1990, Low's were in discussion with Isosceles, owners of [[Somerfield|Gateway Supermarkets]], to purchase 81 stores for £212 million, with some to be sold off to the [[The Co-operative Group|Co-operative Wholesale Society]] to help fund the move, but this fell through as Low's did not want to take on Gateway's smaller outdated stores.<ref>{{cite periodical|url=https://www.thefreelibrary.com/Getting+the+customer+exactly+right+is+the+relevant+way+beyond+1992...-a09235395|title=Getting the customer exactly right is the relevant way beyond 1992 Europe|periodical=Quick Frozen Foods International|date=1 July 1990}}</ref><ref name=low58/> The company floated a [[rights issue]] in December 1990 which raised £37.2 million. £12 million of this was used to develop a new multi-temperate distribution centre in Livingston and updating the company's computer systems.<ref name=low65>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=65}}</ref> In 1991, the company made a pre-tax profit of £23.6 million, but in 1992 they had fallen to £19 million, even though the company had invested in five news stores, including [[Milngavie]] and [[Whitehaven]], which had added a further {{Convert|100,000|sqft|adj=off}} of retailing space to the company.<ref>{{cite news|url=https://www.heraldscotland.com/news/12645460.wm-low-expansion-continues|title=Wm Low expansion continues|newspaper=The Herald|date=29 July 1992}}</ref><ref>{{cite news|url=https://www.heraldscotland.com/news/12548411.a-tough-year-over-for-low/|title=A tough year over for Low|newspaper=The Herald|date=8 November 1991}}</ref> The company chairman told shareholders:
{{blockquote|We are trading in very difficult conditions, in which the company, faced significant new competition in the new year from mainstream multiples and discounters.<ref name=low65/>}}
{{blockquote|We are trading in very difficult conditions, in which the company, faced significant new competition in the new year from mainstream multiples and discounters.<ref name=low65/>}}


Expansion into the north and midlands of England was a priority, with the £12 million, {{convert|30000|sqft|m2|abbr=on}} [[Loughborough]] store opening in 1993. The company announced that this was the furthest south that the business would grow to as it was at the limit of the company's distribution network.<ref>{{cite journal|url=https://books.google.com/books?id=MsdUAAAAMAAJ&q=%22wm+low%22+supermarket|title=Conquering space: the recent development of Wm Low|journal=Environment & Planning A.|date=1996|volume=28|page=1478|publisher=Pion Limited}}</ref> The business opened new stores were opened in Montrose, Tayside, Ilkeston, Campbeltown Dundee and an extension to the Linlithgow store.<ref>{{cite news|url=https://www.heraldscotland.com/news/12712833.wm-low-focuses-on-its-traditional-heartlands-as-retail-battle-hots-up/|title=Wm Low focuses on its traditional heartlands as retail battle hots up|newspaper=The Herald|date=5 November 1993}}</ref> However during the year, the company started discussions with Safeway about a store swop, with Low's trading some of their bigger stores for Safeway's smaller units in more preferential geographical areas, but nothing come of it.<ref name=low70>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pprof70-71}}</ref> The stockbroker Hoare Govett stated in their April 1994 circular they saw Low's as ''neither a genuine superstore operator nor a genuine discounter''.<ref name=low70/>
Expansion into the north and midlands of England was a priority, with the £12 million, {{convert|30000|sqft|m2|abbr=on}} [[Loughborough]] store opening in 1993. The company announced that this was the furthest south that the business would grow to, as it was at the limit of the company's distribution network.<ref>{{cite journal|url=https://books.google.com/books?id=MsdUAAAAMAAJ&q=%22wm+low%22+supermarket|title=Conquering space: the recent development of Wm Low|journal=Environment and Planning A|date=1996|volume=28|page=1478|publisher=Pion Limited}}</ref> The business also opened new stores in Montrose, Tayside, Ilkeston, Campbeltown, Dundee and completed an extension to the Linlithgow store;<ref>{{cite news|url=https://www.heraldscotland.com/news/12712833.wm-low-focuses-on-its-traditional-heartlands-as-retail-battle-hots-up/|title=Wm Low focuses on its traditional heartlands as retail battle hots up|newspaper=The Herald|date=5 November 1993}}</ref> however, during the year, the company started discussions with Safeway about a store swap, with Low's trading some of their bigger stores for Safeway's smaller units in more preferential geographical areas, but nothing came of it.<ref name=low70>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|pages=70–71}}</ref> The stockbroker [[Hoare Govett]] stated in their April 1994 circular they saw Low's as ''neither a genuine superstore operator nor a genuine discounter''.<ref name=low70/>


The Scottish Business Insider quoted that Low's yearly performance figures for the 1990s were:<ref name="csrs_ac_uk" />
The Scottish Business Insider quoted that Low's yearly performance figures for the 1990s were:<ref name="csrs_ac_uk" />
Line 58: Line 57:
*1994: £446 million turnover, £21 million profit
*1994: £446 million turnover, £21 million profit


Staff numbers at Low's, prior to the takeover had been reasonably static, from 8799 employees in 1991 to 8981 in 1994.<ref name="csrs_ac_uk">[http://www.csrs.ac.uk/Datasets/Insider_TopCompanies2004.xls Data collated by Centre for the Study of Retailing in Scotland] {{Webarchive|url=https://web.archive.org/web/20070927180123/http://www.csrs.ac.uk/Datasets/Insider_TopCompanies2004.xls |date=27 September 2007 }} (csrs.ac.uk). Sourced from ''Scottish Business Insider'', January editions 1991-1998 (inc) and 2000-2004 (inc). Document retrieved 25 December 2006.</ref>
Staff numbers at Low's, prior to the takeover, had been reasonably static: from 8,799 employees in 1991 to 8,981 in 1994.<ref name="csrs_ac_uk">[http://www.csrs.ac.uk/Datasets/Insider_TopCompanies2004.xls Data collated by Centre for the Study of Retailing in Scotland] {{Webarchive|url=https://web.archive.org/web/20070927180123/http://www.csrs.ac.uk/Datasets/Insider_TopCompanies2004.xls |date=27 September 2007 }} (csrs.ac.uk). Sourced from ''Scottish Business Insider'', January editions 1991-1998 (inc) and 2000-2004 (inc). Document retrieved 25 December 2006.</ref>


==The takeover==
==The takeover==
The takeover battle for William Low started on 14 July 1994, when Tesco announced its formal bid of £154 million for the company to dramatically improve its Scottish portfolio and an assurance it would not cherry pick the best stores.<ref name=indp>{{cite news|url=https://www.independent.co.uk/news/business/view-from-city-road-wm-low-in-supermarket-hot-seat-1414013.html|title=View from City Road: Wm Low in supermarket hot seat|newspaper=The Independent|date=14 July 1994}}</ref><ref name=indysept/> J Sainsbury two weeks later launched a counter-bid of £210 million, with chairman [[David Sainsbury, Baron Sainsbury of Turville|David Sainsbury]] stating
The takeover battle for William Low started on 14 July 1994, when Tesco announced its formal bid of £154 million for the company to dramatically improve its Scottish portfolio and an assurance it would not cherry pick the best stores.<ref name=indp>{{cite news|url=https://www.independent.co.uk/news/business/view-from-city-road-wm-low-in-supermarket-hot-seat-1414013.html|title=View from City Road: Wm Low in supermarket hot seat|newspaper=The Independent|date=14 July 1994}}</ref><ref name=indysept/> Two weeks later, J Sainsbury launched a counter-bid of £210 million, with chairman [[David Sainsbury, Baron Sainsbury of Turville|David Sainsbury]] stating:
{{blockquote|Sainsbury was in the strongest position to unlock the potential of Low's stores. 'Our offer provides a fair price to Wm Low's investors and if accepted will provide a good return on investment to our shareholders.<ref name=upi>{{cite magazine|url=https://www.upi.com/Archives/1994/07/28/Sainsbury-tops-Tesco-bid-for-Wm-Low/5972775368000/|title=Sainsbury tops Tesco bid for Wm. Low|magazine=UPI|date=28 July 1994}}</ref>}}
{{blockquote|Sainsbury was in the strongest position to unlock the potential of Low's stores. 'Our offer provides a fair price to Wm Low's investors and if accepted will provide a good return on investment to our shareholders.<ref name=upi>{{cite magazine|url=https://www.upi.com/Archives/1994/07/28/Sainsbury-tops-Tesco-bid-for-Wm-Low/5972775368000/|title=Sainsbury tops Tesco bid for Wm. Low|magazine=UPI|date=28 July 1994}}</ref>}}
Sainsbury was keen to gain a stronger foothold in Scotland, having only 3 stores in Scotland at the time of the bid.<ref name="TescoSainsbury">{{cite news| first = Colin|last = Calder| title = Defeated Sainsbury to spend Pounds 100m| work = Sunday Times| publisher = Times Newspapers}}</ref> Tesco at the time had 7.1% of the Scottish grocery market, while Sainsbury's had 4.9% against Low's 6.6%.<ref name=upi/> Analysis at the time predicted that the cost, although 14 times what Low's earnings were, would be the same as building 25 new stores.<ref name=indp/> Analysts reported that Sainsbury's were interested in Low's 17 larger stores and its distribution centres, with Sainsbury's suggesting they had received bids for some of the smaller stores.<ref>{{cite news|url=https://www.independent.co.uk/news/business/sainsbury-trumps-rival-with-pounds-210m-bid-for-wm-low-analysts-expect-tesco-to-increase-its-offer-for-the-scottish-chain-next-week-1416943.html|title=Sainsbury trumps rival with pounds 210m bid for Wm Low: Analysts expect Tesco to increase its offer for the Scottish chain next week|newspaper=The Independent|date=28 July 1994}}</ref>
Sainsbury was keen to gain a stronger foothold in Scotland, having only three stores in Scotland at the time of the bid.<ref name="TescoSainsbury">{{cite news| first = Colin|last = Calder| title = Defeated Sainsbury to spend Pounds 100m| work = Sunday Times| publisher = Times Newspapers}}</ref> Tesco, at the time, had 7.1% of the Scottish grocery market, while Sainsbury's had 4.9%, against Low's 6.6%.<ref name=upi/> Analysis at the time predicted that the cost, although fourteen times what Low's earnings were, would be the same as building 25 new stores.<ref name=indp/> Analysts reported that Sainsbury's were interested in Low's seventeen larger stores and its distribution centres, with Sainsbury's suggesting they had received bids for some of the smaller stores.<ref>{{cite news|url=https://www.independent.co.uk/news/business/sainsbury-trumps-rival-with-pounds-210m-bid-for-wm-low-analysts-expect-tesco-to-increase-its-offer-for-the-scottish-chain-next-week-1416943.html|title=Sainsbury trumps rival with pounds 210m bid for Wm Low: Analysts expect Tesco to increase its offer for the Scottish chain next week|newspaper=The Independent|date=28 July 1994}}</ref>


The Argyll Group, owners of [[Safeway (UK)|Safeway]] and Scotland's biggest grocery retailer, announced in July 1994 that it would not be making a bid for Wm Low.<ref>{{cite news|url=https://www.heraldscotland.com/news/12741841.sainsbury-checks-out-tesco-bid-for-low/|title=Sainsbury checks out Tesco bid for Low|newspaper=The Herald|date=15 July 1994}}</ref> Tesco reacted with an improved offer of £247 million and Sainsbury's withdrew from the battle, with David Sainsbury stating,
The Argyll Group, owners of [[Safeway (UK)|Safeway]] and Scotland's biggest grocery retailer, announced in July 1994 that it would not be making a bid for Wm Low.<ref>{{cite news|url=https://www.heraldscotland.com/news/12741841.sainsbury-checks-out-tesco-bid-for-low/|title=Sainsbury checks out Tesco bid for Low|newspaper=The Herald|date=15 July 1994}}</ref> Tesco reacted with an improved offer of £247 million and Sainsbury's withdrew from the battle, with David Sainsbury stating:
{{blockquote|The original price Tesco offered for Wm Low made
{{blockquote|The original price Tesco offered for Wm Low made
it fairly cheap. At the price Tesco will be paying now, we believe it can't possibly make a decent return.<ref>{{cite magazine|title=Tesco takes the Low Road to Scotland|magazine=JS Journal|date=September 1994|page=3}}</ref>}}
it fairly cheap. At the price Tesco will be paying now, we believe it can't possibly make a decent return.<ref>{{cite magazine|title=Tesco takes the Low Road to Scotland|magazine=JS Journal|date=September 1994|page=3}}</ref>}}
At the time Tesco products were on average 9% cheaper than Low's with analysts predicting that Tesco could lift the company's profits by £15 million.<ref>{{cite news|url=https://www.independent.co.uk/news/business/sainsbury-checked-by-tesco-s-pounds-247m-bid-maclaurin-wins-the-war-for-william-low-supermarket-chain-as-rival-declines-to-better-360pashare-offer-1374249.html|title=Sainsbury checked by Tesco's pounds 247m bid: MacLaurin wins the war for William Low supermarket chain as rival declines to better 360p-a-share offer|newspaper=The Independent|date=3 August 1994}}</ref> However Tesco also had to take on Low's debt which stood at £77 million.<ref>{{cite magazine|url=https://www.supermarketnews.com/archive/tesco-outbids-sainsbury-scotlands-low-chain|title=NEWS TESCO OUTBIDS SAINSBURY FOR SCOTLAND'S LOW CHAIN|magazine=Supermarket News|date=8 August 1994}}</ref> Tesco formally took over Wm Low on 2 September 1994 for a total sum of £257 million, ending 126 years of business.<ref>{{cite magazine|url=https://www.marketingweek.com/tescos-sales-overtake-sainsburys-for-first-time/|title=Tesco’s sales overtake Sainsbury’s for first time|magazine=Marketing Week|date=14 April 1995}}</ref>. The purchase of Wm Low doubled Tesco's Scottish market share from 7.6% to 15.3% in 1995.<ref name="Market Share">[https://web.archive.org/web/20070928091420/http://www.healthscotland.com/uploads/documents/2636-SDAP_Supply-side_Changes_in_Food_Retailing_in_Scotland_1995-2005.pdf Supply-side Changes in Food Retailing in Scotland], Healthscotland.Com, Document Retrieved 26 December 2006.</ref> [[The Financial Times]] after the takeover was completed, questioned why Low's share price only rose from 138p in April to 169p in July, when Tesco paid 360p, and ''was their something wrong with the financial community's ability to value such quoted companies.''<ref name=low69>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=69}}</ref>
At the time, Tesco products were, on average, 9% cheaper than Low's, with analysts predicting that Tesco could lift the company's profits by £15 million;<ref>{{cite news|url=https://www.independent.co.uk/news/business/sainsbury-checked-by-tesco-s-pounds-247m-bid-maclaurin-wins-the-war-for-william-low-supermarket-chain-as-rival-declines-to-better-360pashare-offer-1374249.html|title=Sainsbury checked by Tesco's pounds 247m bid: MacLaurin wins the war for William Low supermarket chain as rival declines to better 360p-a-share offer|newspaper=The Independent|date=3 August 1994}}</ref> however, Tesco also had to take on Low's debt, which stood at £77 million.<ref>{{cite magazine|url=https://www.supermarketnews.com/archive/tesco-outbids-sainsbury-scotlands-low-chain|title=NEWS TESCO OUTBIDS SAINSBURY FOR SCOTLAND'S LOW CHAIN|magazine=Supermarket News|date=8 August 1994}}</ref> Tesco formally took over Wm Low on 2 September 1994 for a total sum of £257 million, ending 126 years of business.<ref>{{cite magazine|url=https://www.marketingweek.com/tescos-sales-overtake-sainsburys-for-first-time/|title=Tesco's sales overtake Sainsbury's for first time|magazine=Marketing Week|date=14 April 1995}}</ref> The purchase of Wm Low doubled Tesco's Scottish market share from 7.6% to 15.3% in 1995.<ref name="Market Share">[https://web.archive.org/web/20070928091420/http://www.healthscotland.com/uploads/documents/2636-SDAP_Supply-side_Changes_in_Food_Retailing_in_Scotland_1995-2005.pdf Supply-side Changes in Food Retailing in Scotland], Healthscotland.Com, Document Retrieved 26 December 2006.</ref> After the takeover, ''[[The Financial Times]]'' questioned why Low's share price only rose from 138p in April to 169p in July, when Tesco paid 360p, and ''was their something wrong with the financial community's ability to value such quoted companies?''<ref name=low69>{{cite book|title=William Low & Co. A Family Business History|author=Stewart Howe|date=2000|publisher=Abertay Historical Society|isbn=9780900019364|page=69}}</ref>


Tesco closed the Dundee headquarters of Wm Low with the loss of 300 jobs, opening a smaller Tesco Scottish office to deal with local suppliers that only employed 20 people. <ref>{{cite news|url=https://www.heraldscotland.com/news/12733156.civic-leaders-question-tesco-chairman-on-william-low-takeover-no-comfort-for-dundee-on-loss-of-300-jobs/|title=Civic leaders question Tesco chairman on William Low takeover. No comfort for Dundee on loss of 300 jobs|newspaper=The Herald|date=11 August 1994}}</ref> A re-fit programme followed and [[Tesco]] scanning tills were installed at every store by August 1995, with the refit being completed by the end of 1996 at a cost of £35 million.<ref name=indysept>{{cite news|url=https://www.independent.co.uk/news/business/tesco-to-spend-pounds-65m-developing-wm-low-stores-1450175.html|title=Tesco to spend pounds 65m developing Wm Low stores|newspaper=The Independent|date=20 September 1994}}</ref> At the time of the Tesco take over, a number of new Wm Low Stores were earmarked for development. These were ultimately launched as Tescos but had been planned by Wm Low. This included Aviemore,<ref name="Newstores">[http://www.jlpdc.co.uk/index_files/Page445.htm JLP Development Consultancy] Article retrieved 26 November 2007.</ref> Cupar, Falkirk and Dunblane, opened between 1995 and 1996.<ref>{{cite news|url=https://www.heraldscotland.com/news/12087042.tesco-expands-in-scotland-30m-investment-programme-will-create-915-jobs/|title=Tesco expands in Scotland. #30m investment programme will create 915 jobs.|newspaper=The Herald|date=22 September 1995}}</ref>
Tesco closed the Dundee headquarters of Wm Low, with the loss of 300 jobs, opening a smaller Tesco Scottish office to deal with local suppliers that employed twenty people.<ref>{{cite news|url=https://www.heraldscotland.com/news/12733156.civic-leaders-question-tesco-chairman-on-william-low-takeover-no-comfort-for-dundee-on-loss-of-300-jobs/|title=Civic leaders question Tesco chairman on William Low takeover. No comfort for Dundee on loss of 300 jobs|newspaper=The Herald|date=11 August 1994}}</ref> A re-fit programme followed, and Tesco scanning tills were installed at every store by August 1995, with the refit being completed by the end of 1996 at a cost of £35 million.<ref name=indysept>{{cite news|url=https://www.independent.co.uk/news/business/tesco-to-spend-pounds-65m-developing-wm-low-stores-1450175.html|title=Tesco to spend pounds 65m developing Wm Low stores|newspaper=The Independent|date=20 September 1994}}</ref> At the time of the Tesco takeover, a number of new Wm Low Stores were earmarked for development. These were ultimately launched as Tescos but had been planned by Wm Low. This included Aviemore,<ref name="Newstores">[http://www.jlpdc.co.uk/index_files/Page445.htm JLP Development Consultancy] Article retrieved 26 November 2007.</ref> Cupar, Falkirk and Dunblane, opened between 1995 and 1996.<ref>{{cite news|url=https://www.heraldscotland.com/news/12087042.tesco-expands-in-scotland-30m-investment-programme-will-create-915-jobs/|title=Tesco expands in Scotland. #30m investment programme will create 915 jobs.|newspaper=The Herald|date=22 September 1995}}</ref>


The Distribution Centre at the Dryburgh Estate in Dundee became the Tesco Customer Service Centre and one of two Scottish Distribution Depots for Tesco. In 2006, Tesco announced the closure of the Dundee depot to create a brand new centre in Livingston on the site of the former [[NEC]] factory, which would also replace the current distribution centre already based in Livingston (now open as of October 2007).<ref>{{Cite web|url=https://www.scotsman.com/news-2-15012/tesco-axes-432-jobs-at-distribution-centre-1-486010|title=Tesco axes 432 jobs at distribution centre|website=scotsman.com|access-date=2019-12-19}}</ref> The adjacent customer service centre was unaffected by the closure. The warehouse at Dundee was demolished in 2019.<ref>{{Cite news|url=https://www.eveningtelegraph.co.uk/fp/work-begins-to-demolish-former-tesco-depot-in-dundee/|title=Work begins to demolish former Tesco depot in Dundee|work=Evening Telegraph|access-date=2019-12-19|issn=0307-1235}}</ref>
The distribution centre at the Dryburgh Estate in Dundee became the Tesco customer-service centre and one of two Scottish distribution depots for Tesco. In 2006, Tesco announced the closure of the Dundee depot to create a new centre in Livingston, on the site of the former [[NEC]] factory, which would also replace the current distribution centre already based in Livingston (now open as of October 2007).<ref>{{Cite web|url=https://www.scotsman.com/news-2-15012/tesco-axes-432-jobs-at-distribution-centre-1-486010|title=Tesco axes 432 jobs at distribution centre|website=scotsman.com|access-date=2019-12-19}}</ref> The adjacent customer-service centre was unaffected by the closure. The warehouse at Dundee was demolished in 2019.<ref>{{Cite news|url=https://www.eveningtelegraph.co.uk/fp/work-begins-to-demolish-former-tesco-depot-in-dundee/|title=Work begins to demolish former Tesco depot in Dundee|work=Evening Telegraph|access-date=2019-12-19|issn=0307-1235}}</ref>


Prior to the take over, sales had been falling at a rate of 6%, a figure that [[Tesco]] reversed to a growth of 25% at the end of 1994-95 in the former Low's stores.<ref name=Sparks/>
Prior to the takeover, sales had been falling at a rate of 6%, a figure that Tesco reversed to a growth of 25% at the end of 1994–95 in the former Low's stores.<ref name=Sparks/>


== 1964 Aberdeen Typhoid outbreak ==
== 1964 Aberdeen typhoid outbreak ==
{{main|1964 Aberdeen typhoid outbreak}}
{{main|1964 Aberdeen typhoid outbreak}}
On 6 and 7 May 1964, the Aberdeen branch delicatessen used a tin of Argentinian [[corned beef]] that had not been processed properly (and was infected with [[typhoid]]).<ref name="historyscotland">Diack, Lesley and Smith, David, [http://www.historyscotland.com/features/aberdeentyphoid.html Sensationalism and Secrecy: The Aberdeen Typhoid Outbreak, 1964] {{webarchive|url=https://web.archive.org/web/20060904121602/http://www.historyscotland.com/features/aberdeentyphoid.html |date=4 September 2006 }}, History Scotland Magazine at historyscotland.com. Article retrieved 19 December 2006</ref> Due to the fact that the meat was sliced using a communal deli slicer, approximately 500 people were diagnosed in Aberdeen in 1964 with suspected typhoid. William Low was never successful in the city again with their branch closing in the city three years later.
On 6 and 7 May 1964, the Aberdeen branch delicatessen used a tin of Argentinian [[corned beef]] that had not been processed properly (and was infected with [[typhoid]]).<ref name="historyscotland">Diack, Lesley and Smith, David, [http://www.historyscotland.com/features/aberdeentyphoid.html Sensationalism and Secrecy: The Aberdeen Typhoid Outbreak, 1964] {{webarchive|url=https://web.archive.org/web/20060904121602/http://www.historyscotland.com/features/aberdeentyphoid.html |date=4 September 2006 }}, History Scotland Magazine at historyscotland.com. Article retrieved 19 December 2006</ref> The meat was sliced using a communal deli slicer, resulting in approximately 500 locals being with suspected [[Typhoid fever|typhoid]]. Wm Low was never successful in the city again, with their branch closing in the city three years later.


==References and footnotes==
==References and footnotes==

Latest revision as of 07:02, 14 July 2024

William Low & Co plc
IndustryRetail
Founded1868
FounderJames Low
William Low
William Rettie
Defunct2 September 1994
FateTaken over by Tesco
SuccessorTesco
HeadquartersDundee, Scotland, UK
Key people
Philip Rettie
Ian Stewart
James Millar[1]
ProductsGroceries
Number of employees
8,981[2]
SubsidiariesLowfreeze
McTatties

William Low & Co plc, popularly referred to as Willie Low's and latterly marketed as Wm Low,[3][4] was a chain of supermarkets headquartered in Dundee, Scotland. Initially founded in 1868, Low's had branches throughout Scotland, North East England, Cumbria and Yorkshire. As a group, it was smaller than most of its competitors and often served small towns, although it still had several large hypermarkets.[5] Low's use to trade on their Scottishness as a unique selling point in Scotland.[6] At one stage, the company also ran a chain of frozen food stores known as Lowfreeze.[6] Lowfreeze was sold in 1987 to Bejam.

The remaining business was purchased by Tesco for £257M in 1994. Tesco had to compete with rival competitor Sainsbury's for the chain, with both companies looking to expand their foothold in Scotland. Following on from the takeover, the 57 William Low stores were converted to Tesco. Prior to this, there were only around 17 Tesco branches in Scotland. The purchase of Wm Low by Tesco moved them to the largest supermarket chain in the United Kingdom, beating Sainsbury's for the first time.[7]

Early years

[edit]

James Low, who was born near Kirriemuir in 1849, completed a grocery apprenticeship in Kirriemuir before moving to Dundee in 1866. Two years later, with a £300 loan from Clydesdale Bank, he opened his own grocery store at 19 Hunter Street. By 1870, he was listed in the Dundee Directory as a grocery, tea and wine merchant at 11–13 Hunter Street. At this point, James's younger brother, William, joined the business at the age of 12.[8] A year later, James Low and William Lindsay, a local preserve, confectionery and bakery manufacturing business owner, formed a partnership, Low & Lindsay, and by 1874 they had a further branch at 304 Perth Road and had moved into wholesaling. In 1879, William Low bought the business and it was renamed William Low & Co. By 1881, the Dundee Directory listed the business as wholesale grocers and wine merchants,[8] and the business had seven branches across Dundee.[9] In 1884, the company opened a warehouse and headquarters at Blackness Road.[9]

In 1885, William Rettie joined Low in partnership. Rettie was described in the 1877 Dundee Directory as a grocery and tea dealer, with stores in Rosebank Street and Dudhope Street. Rettie had married Low's sister, Annie, in 1884.[9][10] The Dundee Directory of 1885 had listed that the company had eight stores.[11] In 1888, the company opened a wholesale department in Glasgow which facilitated the opening of six stores in the city by 1895, and the expansion of the business to 46 stores across different towns, including Crieff, Inverness and Stirling.[9] The company further expanded two years later when they purchased Farrquar and Farrell, an Edinburgh-based tea and provision merchant, for £5,000. The company continued to expand, and by the turn of the century, the business had 64 stores spread between Hawick in the south to Dingwall in the Highlands.[9] In 1917, the company became a private limited company, with William Low as chairman.[12] The business not only had grocery stores, but their own bakery, bottling factory and butchery departments producing goods.[13] William Rettie died in 1922, and was replaced as managing director by his son, Archibald, while William Low died in 1936, a year after his only son.[14] At the start of World War II, Low's had 84 branches. It was one of the larger grocery multiples, but still far smaller than the giant of Home and Colonial Stores.[15]

After World War II

[edit]

By 1951, the company had recorded pre-tax profits of £57,013.[16] In the same year, Archibald died and would be replaced by his nephew Philip Rettie, joined by William Low's grandson Ian Stewart, as joint managing directors in 1953.[14][17][18] During the 1950s, the company started a modernisation programme with the business closing smaller non-profitable stores, replacing them with larger stores, and in 1958 opened its first self-service store, in Bellshill, as an experiment.[19][20] A year later, James Millar joined as the company's financial controller.[17] By 1960, the self-service experiment had grown to nine stores, and by a year later reported that they accounted for 34% of the company's sales.[19] The company, however, did not follow other multiples, keeping a similar line as Sainsbury's by not adopting the issuing of trading stamps.[21]

The company quickly expanded its self-service stores, and by 1962 the business operated 26 of them out of its portfolio of 75, with some branches having off-licences, and larger stores getting in-store butcher counters.[21] With the increase in turnover seen at self-service stores, the company opened their first supermarkets in Aberdeen and Broughty Ferry in 1963, following these up with further supermarkets opening in Lochee, Wishaw, Arbroath, Corstorphine, Fort William, Helensburgh and Kirkcaldy. At the same time, older stores were being closed.[21] Sandy Leslie, who became the company's retail director, stated that it was square-footage of stores, not the number of branches, by which the new criteria was measured;[21] however, as the boss of fellow grocery chain Moores Stores also stated, the cost of developing supermarkets was expensive; there were too many supermarkets to be successful.[20][22][23] By the end of 1969, the company had modernised the store portfolio and had nineteen supermarkets, eighteen self-service stores and five counter-service shops, a reduction of 33 stores from the total in 1962.[24] Supermarkets in 1969 accounted for 78% of the company's profits, with the business making a pre-tax profit of £260,180, but the profit margin was being squeezed by the growth of supermarket rivals.[24]

Modernisation and growth

[edit]
Logo used during the 1970s and early 1980s (black and white version)

The company continued to grow its supermarket portfolio, and by 1972 it had grown to 31, with ten self-service stores, an increase of floorspace of 25%. James Millar stated that none of their stores were older than fifteen years.[25] This was further accentuated with the opening of a new head office and distribution centre, at Dryburgh Industrial Estate in Dundee in October 1972, which incorporated modern data processing and warehousing methods.[26][27] The company became a public limited company in 1973, launching on to the London Stock Exchange.[28] In 1975, the company launched the first Scottish freezer chain with the opening of the first Lowfreeze store in Glenrothes.[29] The company opened its largest supermarket to date in 1976, with a brand new store in Irvine.[30] This was followed by the 1978 opening of the company's first superstore, in Perth, at the cost of £1.5 million.[25] The company moved into the low end of the market in 1976, when they launched their Discount Price Policy, which was a year earlier than Tesco's own Operation Checkout.[31] By 1980, the average size of the stores had doubled since 1972, with the company having 46 supermarkets and thirteen Lowfreeze stores.[25] Lowfreeze by this point were generating over £5 million of the company's £74 million turnover (compared to £9 million in 1970), but the company's profit margins had fallen from 4.1% in 1970 to 2.4% by 1980.[32][33]

This shop in Dundee was originally opened as a William Low branch in the late 1970s. (Following the removal of newer signs, faint traces from the original "William Low" lettering are visible.)

Low's continued to grow in the 1980s, included replacing stores, such as in Kirkcaldy, where a new superstore was opened in 1981. That outlet not only sold food but also sold non-grocery products, such as bedding, and had a 125-seater restaurant.[34][35] Further developments included the new 10,000-square-foot (930 m2) store at the junction of Queensferry Road and Kings Road in Rosyth, a 20,000-square-foot (1,900 m2) store in Baltic Chambers, Grangemouth and further new stores in Wishaw, Oban and Linlithgow which opened in 1982.[36] Low's moved into the fast-food business in 1981, with the opening of McTatties, with restaurants opening in Glasgow and Edinburgh; however, this was unsuccessful and closed just a year later at a write down of £775,000.[37][38] During 1982, it was reported that Hintons, another supermarket chain, were planning a takeover of Low's, and the current market valuation was £12 million.[39] Wm Low also rose to be included as number 400 in The Times 1000, a list of top UK companies, in 1984, whereas in 1976 it was not even listed.[40][41]

In 1984, Wm Low attempted but failed to take over Hintons, which later became part of Argyll Group.[6][37] By 1984, the company had reduced the number of stores, with WM Low's having 45 and Lowfreeze having dropped from a high of 17 to 16; however, the average size of their stores had grown from 6,000 square feet (560 m2) in 1980 to 11,000 square feet (1,000 m2), and turnover had grown to £150 million by 1984. The company had now an estimated 10% of the Scottish grocery market and had seen profit margins rise to 3.5%.[42] In 1985, Wm Low took over Laws Stores at a cost of £6.8 million.[43][40] Laws had a group predominantly based in the north-east of England with a portfolio of smaller stores than Wm Low. James Millar said of the deal:

We are no longer confined to Scotland's 5 million population as our market - we have broken out of that restriction to an almost limitless growth potential for the future.[37]

Laws was not the only acquisition that Low's tried to complete in 1985, with discussions held with Hillards that went no further.[37] In 1985, Philip Rettie retired, leaving Ian Stewart, now deputy chairman, as the only family member on the board, with the finance director James Millar taking on the role of managing director.[42] During 1986, Wm Low closed unprofitable Laws stores, but the company's profits fell by £400,000, dragged down by Laws performance.[44][6] In 1987, Wm Low sold its frozen-food chain, Lowfreeze, to Bejam for £3.8 million, as it was only providing £10 million to the company's £233 million turnover.[40][37] During the same year, Low's lost out to Argyll Group in bidding for the UK business of Safeway.[6]

During 1988, Ian Stewart, the final family member on the board, retired.[45] In April 1989, Wm Low attempted to a friendly take over of Budgens, a small supermarket chain based mainly in the South East of England. The bid was withdrawn in May, after it was discovered that Budgens' loan commitments were greater than had previously been reported.[46][47][37] The pulling out of the takeover had cost Low's £2.5 million as a result of fees and having to pay for underwriting commitments which are no longer required. The company opened new stores in Dumfries and Northallerton.[28] In the 1988–89 trading year, Low's turnover exceeded £300 million for the first time, and the company's profit margin had increased to 5.8%.[48][49] Low's, by the start of the decade, had 46 stores and 276,000 square feet (25,600 m2); however, by the end of the 1980s the company had 63 supermarkets and 713,000 square feet (66,200 m2) of selling space.[37] The business, at this point, was the tenth-largest Scottish company.[27]

In 1990, Low's were in discussion with Isosceles, owners of Gateway Supermarkets, to purchase 81 stores for £212 million, with some to be sold off to the Co-operative Wholesale Society to help fund the move, but this fell through as Low's did not want to take on Gateway's smaller outdated stores.[50][37] The company floated a rights issue in December 1990 which raised £37.2 million. £12 million of this was used to develop a new multi-temperate distribution centre in Livingston and updating the company's computer systems.[51] In 1991, the company made a pre-tax profit of £23.6 million, but in 1992 they had fallen to £19 million, even though the company had invested in five news stores, including Milngavie and Whitehaven, which had added a further 100,000 square feet (9,300 m2) of retailing space to the company.[52][53] The company chairman told shareholders:

We are trading in very difficult conditions, in which the company, faced significant new competition in the new year from mainstream multiples and discounters.[51]

Expansion into the north and midlands of England was a priority, with the £12 million, 30,000 sq ft (2,800 m2) Loughborough store opening in 1993. The company announced that this was the furthest south that the business would grow to, as it was at the limit of the company's distribution network.[54] The business also opened new stores in Montrose, Tayside, Ilkeston, Campbeltown, Dundee and completed an extension to the Linlithgow store;[55] however, during the year, the company started discussions with Safeway about a store swap, with Low's trading some of their bigger stores for Safeway's smaller units in more preferential geographical areas, but nothing came of it.[56] The stockbroker Hoare Govett stated in their April 1994 circular they saw Low's as neither a genuine superstore operator nor a genuine discounter.[56]

The Scottish Business Insider quoted that Low's yearly performance figures for the 1990s were:[2]

  • 1991: £354 million turnover, £21 million profit
  • 1992: £394 million turnover, £23 million profit
  • 1993: £253 million turnover, £20 million profit
  • 1994: £446 million turnover, £21 million profit

Staff numbers at Low's, prior to the takeover, had been reasonably static: from 8,799 employees in 1991 to 8,981 in 1994.[2]

The takeover

[edit]

The takeover battle for William Low started on 14 July 1994, when Tesco announced its formal bid of £154 million for the company to dramatically improve its Scottish portfolio and an assurance it would not cherry pick the best stores.[57][58] Two weeks later, J Sainsbury launched a counter-bid of £210 million, with chairman David Sainsbury stating:

Sainsbury was in the strongest position to unlock the potential of Low's stores. 'Our offer provides a fair price to Wm Low's investors and if accepted will provide a good return on investment to our shareholders.[59]

Sainsbury was keen to gain a stronger foothold in Scotland, having only three stores in Scotland at the time of the bid.[60] Tesco, at the time, had 7.1% of the Scottish grocery market, while Sainsbury's had 4.9%, against Low's 6.6%.[59] Analysis at the time predicted that the cost, although fourteen times what Low's earnings were, would be the same as building 25 new stores.[57] Analysts reported that Sainsbury's were interested in Low's seventeen larger stores and its distribution centres, with Sainsbury's suggesting they had received bids for some of the smaller stores.[61]

The Argyll Group, owners of Safeway and Scotland's biggest grocery retailer, announced in July 1994 that it would not be making a bid for Wm Low.[62] Tesco reacted with an improved offer of £247 million and Sainsbury's withdrew from the battle, with David Sainsbury stating:

The original price Tesco offered for Wm Low made it fairly cheap. At the price Tesco will be paying now, we believe it can't possibly make a decent return.[63]

At the time, Tesco products were, on average, 9% cheaper than Low's, with analysts predicting that Tesco could lift the company's profits by £15 million;[64] however, Tesco also had to take on Low's debt, which stood at £77 million.[65] Tesco formally took over Wm Low on 2 September 1994 for a total sum of £257 million, ending 126 years of business.[66] The purchase of Wm Low doubled Tesco's Scottish market share from 7.6% to 15.3% in 1995.[67] After the takeover, The Financial Times questioned why Low's share price only rose from 138p in April to 169p in July, when Tesco paid 360p, and was their something wrong with the financial community's ability to value such quoted companies?[68]

Tesco closed the Dundee headquarters of Wm Low, with the loss of 300 jobs, opening a smaller Tesco Scottish office to deal with local suppliers that employed twenty people.[69] A re-fit programme followed, and Tesco scanning tills were installed at every store by August 1995, with the refit being completed by the end of 1996 at a cost of £35 million.[58] At the time of the Tesco takeover, a number of new Wm Low Stores were earmarked for development. These were ultimately launched as Tescos but had been planned by Wm Low. This included Aviemore,[70] Cupar, Falkirk and Dunblane, opened between 1995 and 1996.[71]

The distribution centre at the Dryburgh Estate in Dundee became the Tesco customer-service centre and one of two Scottish distribution depots for Tesco. In 2006, Tesco announced the closure of the Dundee depot to create a new centre in Livingston, on the site of the former NEC factory, which would also replace the current distribution centre already based in Livingston (now open as of October 2007).[72] The adjacent customer-service centre was unaffected by the closure. The warehouse at Dundee was demolished in 2019.[73]

Prior to the takeover, sales had been falling at a rate of 6%, a figure that Tesco reversed to a growth of 25% at the end of 1994–95 in the former Low's stores.[6]

1964 Aberdeen typhoid outbreak

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On 6 and 7 May 1964, the Aberdeen branch delicatessen used a tin of Argentinian corned beef that had not been processed properly (and was infected with typhoid).[74] The meat was sliced using a communal deli slicer, resulting in approximately 500 locals being with suspected typhoid. Wm Low was never successful in the city again, with their branch closing in the city three years later.

References and footnotes

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  1. ^ Agriculture in Scotland. H.M. Stationery Office. 1985. p. 14.
  2. ^ a b c Data collated by Centre for the Study of Retailing in Scotland Archived 27 September 2007 at the Wayback Machine (csrs.ac.uk). Sourced from Scottish Business Insider, January editions 1991-1998 (inc) and 2000-2004 (inc). Document retrieved 25 December 2006.
  3. ^ "From Woolies to Willie Lows: Lost shops of Inverness in six photos". Press and Journal. 30 April 2023.
  4. ^ "WM Low & Co plc". Bloomberg. Retrieved 13 March 2024.
  5. ^ Hypermarkets and Superstores. A World Survey. Euromonitor Publications Limited. 1983. p. 13.
  6. ^ a b c d e f Sparks. L (1 October 1995). "Restructuring Scottish grocery retailing: the rise and demise of Shoprite and Wm Low". International Journal of Retail & Distribution Management. 23 (10): 28–36. doi:10.1108/09590559510102469.
  7. ^ Nigel Piercy (2002). Market-led Strategic Change. A Guide to Transforming the Process of Going to Market. Elsevier Science & Technology Books. p. 712. ISBN 9780750652254.
  8. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. pp. 6–7. ISBN 9780900019364.
  9. ^ a b c d e Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 8. ISBN 9780900019364.
  10. ^ Publication Issue 56. The Society. 1953. ISBN 978-0-900019-56-2.
  11. ^ The Dundee Directory. 1885. p. 224.
  12. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 9. ISBN 9780900019364.
  13. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. pp. 10–11. ISBN 9780900019364.
  14. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 24. ISBN 9780900019364.
  15. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 34. ISBN 9780900019364.
  16. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 41. ISBN 9780900019364.
  17. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 40. ISBN 9780900019364.
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  20. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 47. ISBN 9780900019364.
  21. ^ a b c d Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 46. ISBN 9780900019364.
  22. ^ "Supermarkets:Moores". Investors Chronicle and Money Market Review. Vol. 219. 1963. p. 188.
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  25. ^ a b c Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 51. ISBN 9780900019364.
  26. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 55. ISBN 9780900019364.
  27. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 61. ISBN 9780900019364.
  28. ^ a b "Low takes big loss on Budgens". The Herald. 16 May 1989.
  29. ^ "Modern Refrigeration". Modern Refrigeration. Vol. 78. 1975. p. 64.
  30. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. ISBN 9780900019364.
  31. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 53. ISBN 9780900019364.
  32. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 52. ISBN 9780900019364.
  33. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 54. ISBN 9780900019364.
  34. ^ "Wm Low's big move into Kirkcaldy's brand new Postings". Fife Today. 19 October 2018.
  35. ^ "The hope and hype behind the launch The Postings in Kirkcaldy". Fife Today. 14 September 2018.
  36. ^ "Scottish Developments". The Estates Gazette. Vol. 260. October 1982. p. 188.
  37. ^ a b c d e f g h Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 58-59. ISBN 9780900019364.
  38. ^ "Failed ventures". Caterer & Hotelkeeper. Vol. 173. 1982. p. 38.
  39. ^ "London Onlooker". Financial Times. January 1982.
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  41. ^ Margaret Allen (1986). The Times 1000. Times Books. p. 40. ISBN 978-0-7230-0282-6.
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  43. ^ "Supermarket industry changes". Environment and Planning A. 28: 1474-1477. 1996.
  44. ^ J Love (1986). Scottish Economy.
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  46. ^ Athanasios Kouloridas (2008). The Law and Economics of Takeovers. An Acquirer's Perspective. Bloomsbury Publishing. p. 62. ISBN 978-1-84731-429-1.
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  48. ^ "WM Low plc". Retail Business. Retail Trade Reviews. Vol. 9–16. EIU. 1989. p. 57.
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  50. ^ "Getting the customer exactly right is the relevant way beyond 1992 Europe". Quick Frozen Foods International. 1 July 1990.
  51. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 65. ISBN 9780900019364.
  52. ^ "Wm Low expansion continues". The Herald. 29 July 1992.
  53. ^ "A tough year over for Low". The Herald. 8 November 1991.
  54. ^ "Conquering space: the recent development of Wm Low". Environment and Planning A. 28. Pion Limited: 1478. 1996.
  55. ^ "Wm Low focuses on its traditional heartlands as retail battle hots up". The Herald. 5 November 1993.
  56. ^ a b Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. pp. 70–71. ISBN 9780900019364.
  57. ^ a b "View from City Road: Wm Low in supermarket hot seat". The Independent. 14 July 1994.
  58. ^ a b "Tesco to spend pounds 65m developing Wm Low stores". The Independent. 20 September 1994.
  59. ^ a b "Sainsbury tops Tesco bid for Wm. Low". UPI. 28 July 1994.
  60. ^ Calder, Colin. "Defeated Sainsbury to spend Pounds 100m". Sunday Times. Times Newspapers.
  61. ^ "Sainsbury trumps rival with pounds 210m bid for Wm Low: Analysts expect Tesco to increase its offer for the Scottish chain next week". The Independent. 28 July 1994.
  62. ^ "Sainsbury checks out Tesco bid for Low". The Herald. 15 July 1994.
  63. ^ "Tesco takes the Low Road to Scotland". JS Journal. September 1994. p. 3.
  64. ^ "Sainsbury checked by Tesco's pounds 247m bid: MacLaurin wins the war for William Low supermarket chain as rival declines to better 360p-a-share offer". The Independent. 3 August 1994.
  65. ^ "NEWS TESCO OUTBIDS SAINSBURY FOR SCOTLAND'S LOW CHAIN". Supermarket News. 8 August 1994.
  66. ^ "Tesco's sales overtake Sainsbury's for first time". Marketing Week. 14 April 1995.
  67. ^ Supply-side Changes in Food Retailing in Scotland, Healthscotland.Com, Document Retrieved 26 December 2006.
  68. ^ Stewart Howe (2000). William Low & Co. A Family Business History. Abertay Historical Society. p. 69. ISBN 9780900019364.
  69. ^ "Civic leaders question Tesco chairman on William Low takeover. No comfort for Dundee on loss of 300 jobs". The Herald. 11 August 1994.
  70. ^ JLP Development Consultancy Article retrieved 26 November 2007.
  71. ^ "Tesco expands in Scotland. #30m investment programme will create 915 jobs". The Herald. 22 September 1995.
  72. ^ "Tesco axes 432 jobs at distribution centre". scotsman.com. Retrieved 19 December 2019.
  73. ^ "Work begins to demolish former Tesco depot in Dundee". Evening Telegraph. ISSN 0307-1235. Retrieved 19 December 2019.
  74. ^ Diack, Lesley and Smith, David, Sensationalism and Secrecy: The Aberdeen Typhoid Outbreak, 1964 Archived 4 September 2006 at the Wayback Machine, History Scotland Magazine at historyscotland.com. Article retrieved 19 December 2006
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