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{{Short description|American independent record label}}
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{{Infobox company
{{Infobox company
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| industry = [[Music industry|Music]]<br>[[Entertainment]]
| industry = [[Music industry|Music]]<br>[[Entertainment]]
| predecessor = Studio B Recording
| predecessor = Studio B Recording
| genre = [[Tejano music]], [[Norteño (music)|Norteño]], [[Banda music|banda]]
| genre = [[Tejano music]], [[Norteño (music)|Norteño]]
| founder = Freddie Martinez, Sr.
| founder = Freddie Martinez, Sr.
| founded = {{Start date and age|1969|11|1}}
| founded = {{Start date and age|1969|11|1}}
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| website = {{URL|freddiestore.com}}
| website = {{URL|freddiestore.com}}
}}
}}
'''Freddie Records''' is an American [[independent record label]] founded in [[Corpus Christi, Texas]] on November 1, 1969, by musician Freddie Martinez. Initially operating as a recording studio and distributor for Martinez, he expanded his roster to include other musicians of [[Tejano music]] in fear of his company folding if he no longer was commercially successful. The label began producing albums for [[Ramón Ayala (accordion player)|Ramon Ayala]], [[Agustín Ramírez (singer)|Agustin Ramirez]], [[Óscar Martínez (musician)|Oscar Martinez]], and Joe Bravo. It became commonplace for albums produced by Freddie Records to appear on [[Billboard (magazine)|''Billboard''{{'}}s]] Latin albums chart in the state of Texas. Ayala became the company's top-selling act, allowing Freddie Records to be commercially viable throughout the 1970s and 1980s. In 1978, Freddie Records sponsored a concert at Cole Park in Corpus Christi to record [[Little Joe (singer)|Little Joe]]'s ''Live for Schlitz'' album. The event was met with protestors who complained of noise violations to the city council who banned future events to be held in the area. The album remained a lucrative live recording for Freddie Records for two decades. With the growing popularity of Tejano music, Freddie Records expanded its base with an additional 6,000 square feet for a second studio and production facility with updated MCI equipment capable of handling [[cassette tape]] and [[Multitrack recording|8-track]] formats, and began averaging two releases per month.
'''Freddie Records''' is an American [[independent record label]] founded in [[Corpus Christi, Texas]] on November 1, 1969, by musician Freddie Martinez. Originally functioning as a recording studio and distributor for Martinez, the label expanded its roster to include other [[Tejano music|Tejano]] musicians to avoid financial failure. The label commenced producing albums for an array of artists, including [[Ramón Ayala]], [[Agustín Ramírez (singer)|Agustin Ramirez]], [[Óscar Martínez (musician)|Oscar Martinez]], and Joe Bravo. Ayala became the best-selling act of the label, sustaining the financial stability of Freddie Records throughout the 1970s and 1980s. The label sponsored a [[Little Joe (singer)|Little Joe]] concert in 1978 and recorded it for their ''Live for Schlitz'' album. It led to a ban on future events in the area, though the album remained a lucrative live recording for Freddie Records for two decades. As Tejano music's popularity surged, Freddie Records augmented its foundation by incorporating an additional 6,000 square feet for a second studio and production facility replete with updated MCI equipment capable of accommodating [[cassette tape]] and [[Multitrack recording|8-track]] formats and instigated a release schedule of two albums per month on average.


By 1985, Freddie Records was one of the most successful indie music labels in the United States. The label awarded a gold certification to [[Mazz]] for selling 500,000 units of their album ''Straight from the Heart'' (1989). In November, the label awarded [[La Sombra]] with a platinum and gold plaque for their album ''Good Boys Wear White'' (1990). Major record companies offered Martinez to buy Freddie Records, citing its immense catalog as their reason. Music critics believed that indie music labels were not capable of competing with major labels, calling this era as the end of the independent music labels. In March 1992, Freddie Records, [[Sony Music|Sony]], and [[Fonovisa]] decided to boycott the [[Tejano Music Awards]], after noticing that [[EMI Latin]]'s artists dominated the [[1992 Tejano Music Awards]]. In July 1994, Martinez unveiled the 2.38-acre multimillion-dollar headquarters of Freddie Records equipped with a recording studio. The headquarters helped Freddie Records to become the largest indie music label in the state of Texas and reported $2&nbsp;million in sales. Its employees were able to perform most operations in-house including creating artwork, tape manufacturing, packaging, and shipment throughout the United States and Mexico, while CD manufacturing had to be done off-site. At the [[1995 Grammy Awards]], Ayala and Los Terribles del Norte each received a nomination for [[Grammy Award for Best Mexican/Mexican-American Album|Best Mexican-American Album]], the first time Freddie Records' artists made the shortlist.
By 1985, Freddie Records had attained the status of one of the most prosperous independent music labels in the United States. The label awarded gold and platinum certifications to [[Mazz]] for ''Straight from the Heart'' (1989) and [[La Sombra]] for ''Good Boys Wear White'' (1990), respectively, and attracted interest from major record companies due to its large catalog. Music analysts maintained that indie music labels were inadequate for rivaling major labels, designating this epoch as the culmination of independent music labels. In March 1992, Freddie Records, [[Sony Music|Sony]], and [[Fonovisa]] embarked on a boycott of the [[Tejano Music Awards]] following their observation that [[EMI Latin]]'s artists dominated the [[1992 Tejano Music Awards|1992 awards event]]. In July 1994, Martinez unveiled Freddie Records' 2.38-acre headquarters, outfitted with a recording studio, which aided in making Freddie Records the largest indie music label in the state of Texas, reporting $2&nbsp;million in sales. Its staff could undertake most tasks in-house, including designing artwork, producing tapes, packaging, and distributing merchandise across the United States and Mexico, while CD manufacturing had to be contracted out. At the [[1995 Grammy Awards]], Ayala and Los Terribles del Norte were both nominated for [[Grammy Award for Best Mexican/Mexican-American Album|Best Mexican-American Album]], marking the first time Freddie Records' artists had received such recognition.


By 1996, Freddie Records had enjoyed three decades of being the top supplier of the biggest names in [[regional Mexican music]]. Despite the genre's decline, Freddie Records posted a 14% sales gain for the first quarter of 1997 compared to the same time in 1996. Tejano music journalist, Rene Cabrera of the ''[[Corpus Christi Caller-Times]]'', cited Freddie Records' commercial success and its longevity that was done under Martinez's leadership, helped it to become the "premier independent Latin record label". ''Billboard'' found Martinez to be conservative when scouting for new acts, the label actively searched for musicians who can appeal to both [[Norteño (music)|norteño]] and Tejano enthusiast. After [[the Recording Academy]] created the [[Grammy Award for Best Tejano Album]] in 1998, five albums produced under Freddie Records were nominated for the [[1999 Grammy Awards|inaugural 1999 ceremony]]. Dave Ferman of the ''Corpus Christi Caller-Times'' hailed Freddie Records as Tejano music's "most successful independent label ever", following the announcement by the Recording Academy.
By 1996, Freddie Records had experienced thirty years of being the foremost purveyor of the most significant names in [[regional Mexican music]]. Despite the genre's descent, Freddie Records exhibited a 14% sales growth during the first quarter of 1997 in comparison to the same period in 1996. Tejano music journalist, Rene Cabrera, writing for the ''[[Corpus Christi Caller-Times]]'', attributed Freddie Records' commercial triumphs and its endurance under Martinez's stewardship, which helped it to establish itself as the "premier independent Latin record label". While ''Billboard'' deemed Martinez as being conservative when seeking out new talent, the label remained vigilant in searching for musicians who can appeal to both [[Norteño (music)|norteño]] and Tejano enthusiasts. Following the establishment of the [[Grammy Award for Best Tejano Album]] in 1998, five albums created under Freddie Records were shortlisted for the [[1999 Grammy Awards|inaugural 1999 ceremony]]. Dave Ferman of the ''Corpus Christi Caller-Times'' extolled Freddie Records as Tejano music's "most successful independent label ever", upon the [[Recording Academy]]'s announcement.


In 2000, Martinez Sr., his son Martinez .Jr, and Martinez Sr's brother, Lee Martinez, were charged with tax fraud. All three indicted on the charges pleaded innocent of conspiring to defraud the [[Internal Revenue Service]] (IRS) of unpaid income tax. In June 2000, the charges were dismissed after prosecutors reviewed the evidence against the three accused. On June 5, 2002, Martinez, Sr. unveiled the newly renovated three-story headquarters building of Freddie Records. The building was designed by Russ Berger and cost $4.5&nbsp;million to build. The opening ceremony was followed by an all-night celebration from the label's roster as well as the company's Walk of Fame for its artists. In June 2006, ''Billboard'' recognized Freddie Records as the top regional Mexican album imprint beating [[Sony BMG Norte]], [[EMI Televisa]], and Fonovisa. On February 14, 2011, Freddie Records filed for bankruptcy, claiming it has $700,000 in debt with $1,200 in assets. In October 2019, the city council of Corpus Christi issued a proclamation announcing a month-long celebration of Freddie Records' 50th anniversary.
In 2000, Martinez Sr., his son Martinez .Jr, and Martinez Sr's brother, Lee Martinez, faced charges of [[tax fraud]]. All three defendants denied the allegations of conspiring to defraud the [[Internal Revenue Service]] (IRS) of unpaid income tax. In June 2000, the charges were dismissed after prosecutors reviewed the evidence against the accused trio. On June 5, 2002, Martinez, Sr. inaugurated the recently renovated three-story headquarters building of Freddie Records. The construction of the building, designed by Russ Berger, incurred a cost of $4.5&nbsp;million. The opening ceremony was followed by a night-long celebration featuring the label's roster and the unveiling of the company's Walk of Fame for its artists. In June 2006, ''Billboard'' ranked Freddie Records as the leading regional Mexican album imprint, outpacing [[Sony BMG Norte]], [[EMI Televisa]], and Fonovisa. On February 14, 2011, Freddie Records filed for bankruptcy, citing $700,000 in debt with $1,200 in assets. In October 2019, the city council of Corpus Christi released a proclamation announcing a month-long celebration commemorating the 50th anniversary of Freddie Records.


== History ==
== History ==
=== 1969—1979: Creating Freddie Records and first signed acts ===
=== 1969—1979: Creating Freddie Records and first signed acts ===
In November 1969,{{sfn|Maldonado|1998|p=52}} Freddie Martinez founded Freddie Records after he felt that many of the indie labels he worked with were not sufficiently promoting his band the Freddie Martinez Orchestra.{{sfn|Cabrera|1997 (a)|p=61}} His band recorded several albums with indie music labels, with little success.{{sfn|Anon.|1991|p=51}} He believed that starting his own company would be the only way he could achieve success.{{sfn|Zuniga|1974|p=FM-3}} Sometime before founding Freddie Records, Martinez chose Studio B Recording to record a [[Tejano music|Tejano]] song and paid under $200 to utilize the studio's equipment.{{sfn|Brite|1972 (a)|p=29}} Jim West was the house engineer for the studio when Martinez recorded his song. West previously departed another recording studio after they rejected him and music engineer Mike Taylor's Tejano sound production, citing the studio's lack of understanding of Tejano music.{{sfn|Zuniga|1974|p=36}} Martinez approached Studio B Recording, which was situated near the [[Corpus Christi Bay]], with $400 (1970 USD),{{sfn|Zuniga|1974|p=FM-3}} the company accepted his offer in March 1970.{{sfn|Brite|1972 (a)|p=29}} Martinez allowed West to remain a music engineer for him, changing the name of the recording studio to Freddie Records. After Martinez bought the company, he installed a new MCI board and updated the technology already installed by Studio B Recording.{{sfn|Zuniga|1974|p=36}} Martinez invested $15,000 in the studio and carpeted the building to silence unintended sounds from seeping into recordings, as well as adding a singer's booth to avoid overriding instruments. The studio's renovation lasted through the fall of 1972.{{sfn|Brite|1972 (b)|p=16}} Despite the initial plan to use the studio solely for Martinez,{{sfn|Brite|1972 (b)|p=16}} music journalist Charlie Brite suggested the purchase of Studio B Recording could be a door opener for entertainers in South Texas and rejuvenate the music market in the area.{{sfn|Brite|1972 (a)|p=29}} The purchase was hailed as the first bank loan accepted for a music venture in South Texas. Freddie Records survived [[Hurricane Celia]] in August 1970, which resulted in a negative outlook for businesses in the area, at that time.{{sfn|Brite|1972 (a)|p=29}}
In November 1969,{{sfn|Maldonado|1998|p=52}} Freddie Martinez founded Freddie Records after he surmised that many of the independent labels he collaborated with did not promote his band, the Freddie Martinez Orchestra, adequately.{{sfn|Cabrera|1997 (a)|p=61}} Despite recording several albums with indie music labels, his band struggled to achieve significant success.{{sfn|Anon.|1991|p=51}} Martinez believed that establishing his own enterprise was the sole means of achieving triumph.{{sfn|Zuniga|1974|p=FM-3}} Prior to founding Freddie Records, Martinez had selected Studio B Recording to record a [[Tejano music|Tejano]] song and paid under $200 to utilize the studio's equipment.{{sfn|Brite|1972 (a)|p=29}} When Martinez recorded his song, Jim West was the resident [[Music engineer|engineer]] for the studio. West had previously departed from another recording studio after they rejected his and music engineer Mike Taylor's Tejano sound production, citing the studio's lack of comprehension of Tejano music.{{sfn|Zuniga|1974|p=36}} Martinez approached Studio B Recording, which was situated near the [[Corpus Christi Bay]], with $400 (1970 USD),{{sfn|Zuniga|1974|p=FM-3}} and the company accepted his offer in March 1970.{{sfn|Brite|1972 (a)|p=29}} Martinez allowed West to continue working as a music engineer, renaming the recording studio to Freddie Records. After purchasing the company, he installed a new MCI board and upgraded the technology already installed by Studio B Recording.{{sfn|Zuniga|1974|p=36}} Martinez invested $15,000 in renovating the studio and carpeted the building to prevent external sounds from interfering with recordings while adding a singer's booth to avoid the override of instruments. The renovation of the studio persisted until the autumn of 1972.{{sfn|Brite|1972 (b)|p=16}} Despite the initial intention of using the studio solely for his own music,{{sfn|Brite|1972 (b)|p=16}} music journalist Charlie Brite that the acquisition of Studio B Recording could open doors for entertainers in South Texas and reinvigorate the music market in the region.{{sfn|Brite|1972 (a)|p=29}} The acquisition was lauded as the first bank loan granted for a music venture in South Texas. Freddie Records withstood [[Hurricane Celia]] in August 1970, which had a bleak outlook for businesses in the area at the time.{{sfn|Brite|1972 (a)|p=29}}


His first recording as the owner of Freddie Records was "Necesito Tu Amor" which became a regional success, this was followed by "Botancito de Carino". Martinez aligned himself with distributors he was acquainted with prior to founding Freddie Records and initiated a [[cash on delivery]] policy on distributors who were known to delay payments. Because of his policy, Martinez was referred to as the "golden haired boy" among his contemporaries.{{sfn|Cabrera|1997 (a)|p=61}} Martinez's wife, Joann also helped with the business; she would take orders from distributors and ship them across the country.{{sfn|Ferman|1999|p=65}} Martinez's first album under Freddie Records, ''Te Traiga Estas Flores'', ranked on the Latin albums chart for New York compiled by ''[[Billboard (magazine)|Billboard]]'', a rarity for a Tejano recording. The album also became a gold seller within the Tejano music industry, at a time when achieving gold records was rare. It eventually sold one million copies in the United States and Mexico.{{sfn|Cabrera|1997 (a)|p=61}} By 1974, it was commonplace for albums produced by Freddie Records to rank on the ''Billboard'' Latin albums chart for the state of Texas. Albums produced by the company also managed to rank on ''Billboard''{{'}}s Latin album charts in Chicago, Los Angeles, and Miami. Country music singers [[Sam Neely]] and [[Don Williams]] have utilized Freddie Records for their albums.{{sfn|Zuniga|1974|p=FM-3}} Writing for ''[[Texas Monthly]]'', Joe Nick Patoski noticed that most Tejano artists who became businessmen had failed. Martinez was among those listed by Patoski to have been the select few to have been successful.{{sfn|Patoski|1978|p=212}} Fearing that his company could fail if he was no longer commercially viable as a musician, Martinez decided to sign a few acts to Freddie Records including [[Agustín Ramírez (singer)|Agustin Ramirez]], [[Óscar Martínez (musician)|Oscar Martinez]], and Joe Bravo.{{sfn|Ferman|1999|p=65}} Ramirez's album was titled ''Numero Uno Orta Vez'' so that Martinez's contemporaries would take him seriously.{{sfn|Ferman|1999|p=65}} A 1974 ''Billboard'' report found Freddie Records to be "highly profitable" during a music report on Tejano music's growth.{{sfn|Silva|Brite|1974|p=29}} Martinez's initial plans for Freddie Records included being the most successful studio in South Texas, rival Los Angeles studios, and to stimulate the stagnant music business in Corpus Christi.{{sfn|Brite|1972 (a)|p=29}}
Martinez's first recording as the proprietor of Freddie Records was "Necesito Tu Amor" which became a regional success, followed by "Botancito de Carino". Martinez partnered with distributors he knew before founding Freddie Records and enforced a [[Cash on delivery|cash-on-delivery]] policy on distributors known to delay payments. Due to his policy, Martinez was dubbed the "golden haired boy" among his contemporaries.{{sfn|Cabrera|1997 (a)|p=61}} Martinez's wife, Joann, also contributed to the company's success by accepting orders from distributors and shipping them across the country.{{sfn|Ferman|1999|p=65}} Freddie Records' first album, ''Te Traiga Estas Flores'', achieved a rare feat for a Tejano recording, as it ranked on the Latin albums chart for New York compiled by ''[[Billboard (magazine)|Billboard]]''. The album also went gold, which was an infrequent occurrence in the Tejano music industry at that time. Eventually, it sold one million copies in the United States and Mexico.{{sfn|Cabrera|1997 (a)|p=61}} By 1974, it was commonplace for albums produced by Freddie Records to rank on the ''Billboard'' Latin albums chart for the state of Texas. Albums produced by the company also attained spots on ''Billboard''{{'}}s Latin album charts in Chicago, Los Angeles, and Miami. Country music artists [[Sam Neely]] and [[Don Williams]] utilized Freddie Records for their albums.{{sfn|Zuniga|1974|p=FM-3}} In an article for ''[[Texas Monthly]]'', Joe Nick Patoski observed that most Tejano musicians who ventured into business had failed. Patoski listed Martinez among the select few who had succeeded.{{sfn|Patoski|1978|p=212}} To avoid his company's failure if he were no longer commercially viable as a musician, Martinez signed a few acts to Freddie Records, including [[Agustín Ramírez (singer)|Agustin Ramirez]], [[Óscar Martínez (musician)|Oscar Martinez]], and Joe Bravo.{{sfn|Ferman|1999|p=65}} Ramirez's album was titled ''Numero Uno Orta Vez'' so that Martinez's contemporaries took him seriously.{{sfn|Ferman|1999|p=65}} A 1974 ''Billboard'' report found Freddie Records to be "highly profitable" during a music report on the growth of Tejano music.{{sfn|Silva|Brite|1974|p=29}} Martinez's original intentions for Freddie Records were to become the most prosperous studio in South Texas, rival Los Angeles studios, and revitalize the stagnant music business in Corpus Christi.{{sfn|Brite|1972 (a)|p=29}}
{{multiple image
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| footer = [[Sam Neely]] (pictured in 1977) and [[Don Williams]] have utilized Freddie Records in the mid-1970s.
| footer = [[Sam Neely]] (pictured in 1977) and [[Don Williams]] have utilized Freddie Records in the mid-1970s.
}}
}}
Like most indie music labels in Texas, Freddie Records did not contractualize their recording artists. They instead negotiated a price with musicians they were interested in that was based on their popularity. The label would sell the albums to [[flea market]] vendors and [[mom and pop shop]]s. Artists would also be able to purchase their own albums at a reduced price and would resell them at their concerts.{{sfn|Ragland|2009|p=129}} This was a typical practice for Tejano musicians before department stores, such as [[K-mart]] and [[Walmart]], began selling Tejano albums. An exception to this practice was reserved for the label's first artist [[Ramón Ayala (accordion player)|Ramon Ayala]],{{sfn|Ragland|2009|p=134}} who became the first artist to sign an exclusive contract with Freddie Records in 1973.{{sfn|Ferman|1999|p=65}} Ayala became the company's top-selling act, allowing Freddie Records to be commercially viable throughout the 1970s and 1980s.{{sfn|Ragland|2009|p=134}} Freddie Records expected their artists to be excellent in the company's return exchange formula. The label insisted that their musicians be self-promoting and required them to be at their best during their concerts if they wanted to be booked again. The label believed that being booked again would be led to more exposure, which in turn will result in bigger record sales, which would then increase audience turnout. This would lead to better wages and more bookings for them by Freddie Records.{{sfn|Zuniga|1974|p=38}} Following a [[1973–1975 recession|recession in the United States in the mid-1970s]], Martinez had to delay plans on any further developments for his company. Some of these plans included a [[crossover (music)|crossover]] into English-language music, entering the [[film production]] market, and an expansion of Freddie's Studio B with a 16-track acquisition that was being handled by his brother and promotions manager Lee Martinez and West.{{sfn|Sippel|1974|p=T-22}}
Freddie Records, like most independent music labels in Texas, did not rely on contracts with recording artists. Instead, they negotiated a price with musicians based on their popularity. The label would sell albums to [[flea market]] vendors and [[mom and pop shop]]s, and artists could purchase their own albums at a reduced price and resell them at concerts.{{sfn|Ragland|2009|p=129}} This was standard practice for Tejano musicians before major department stores started selling Tejano albums. The exception to this practice was the label's first artist, [[Ramón Ayala (accordion player)|Ramon Ayala]],{{sfn|Ragland|2009|p=134}} who became the first artist to sign an exclusive contract with Freddie Records in 1973.{{sfn|Ferman|1999|p=65}} Ayala became the company's top-selling act, allowing Freddie Records to remain commercially viable throughout the 1970s and 1980s.{{sfn|Ragland|2009|p=134}} The label expected their artists to excel in the company's return exchange formula, requiring them to be self-promoting and put on exceptional concerts to secure bookings for future events.{{sfn|Zuniga|1974|p=38}} Martinez had to delay plans for further developments in the company, such as a [[Crossover (music)|crossover]] into English-language music, entering the [[film production]] market, and expanding Freddie's Studio B with a 16-track acquisition, following [[1973–1975 recession|a recession in the United States in the mid-1970s]]. These plans were being handled by his brother and promotions manager.{{sfn|Sippel|1974|p=T-22}}


In 1976, songwriter Johnny Herrera sued Martinez for $1&nbsp;million in royalties (1976 USD) alleging that he was not compensated for his works that he provided for the company.{{sfn|Gonzalez|1976|p=76}} On May 1, 1978, Freddie Records sponsored a concert at Cole Park in Corpus Christi. The park's permit was issued to the Johnny Rodriguez Cerebral Palsy Organization that was co-sponsored by [[KCCT]]. The [[city manager]], Marvin Townsend, believed the event was instead turned into "a birthday party" for Freddie Records.{{sfn|Mortensen|1978|p=1}} The concert was recorded by Freddie Records for their artist [[Little Joe (singer)|Little Joe]], who marketed it as the first live album to be recorded at a local park and released it under the title ''Live for Schlitz'', for the [[Schlitz Brewing Company|Schlitz beer company]].{{sfn|Mortensen|1979|p=3}} The album was released on June 18, 1979, and continued to be a lucrative live album for Freddie Records for two decades.{{sfn|Cabrera|1993 (a)|p=65}} The concert was initially expected to bring in 1,000 people but swelled to 10,000 after Martinez promised free records to those in attendance and expanded the roster of bands that were going to play. Residents in the area protested the concert and complained of noise violations to the city council who banned future events to be held in the area. Townsend estimated it cost the city between $2,000 and $2,500 in overtime for police, traffic control, and cleanup crews.{{sfn|Mortensen|1978|p=1}} Within a few months, Martinez's father, Lisandro (Lee) Martinez, Sr. had died following a long illness,{{sfn|Anon.|1978|p=43}} and a few months later, Martinez's house engineer West, had departed to make competitor Hacienda Records.{{sfn|Gilpin|1979|p=33}} The two labels were the two most influential record labels in the Tejano music market during the 1970s and 1980s. Freddie Records, along with Hacienda, recorded most of the music from major Tejano recording artists who helped shaped the genre during the 20th century.{{sfn|San Miguel|2002|p=16}} By 1979, Martinez began providing music contracts to his artists. His standard contract included a three-year exclusively with the label, though had two different one-year contracts with an average return in royalties. Freddie Records was averaging around 10-20 demo tapes being sent every week from Tejano music hopefuls. Martinez would press 1,500 singles for a musician he is interested in, 400-450 of those will be sent out to radio stations, while the remainder would be sold to stores. If the single sells 2,000 or if the label receives requests from vendors for more copies, then "it's doing alright". According to Martinez, a successful recording in the Tejano music market is considered to be 20,000 units sold.{{sfn|Spies|1979|p=57}}
In 1976, songwriter Johnny Herrera sued Martinez for $1&nbsp;million in royalties (1976 USD) alleging that he was not compensated for his works that he provided for the company.{{sfn|Gonzalez|1976|p=76}} On May 1, 1978, Freddie Records sponsored a concert at Cole Park in Corpus Christi, which was initially expected to attract 1,000 people but swelled to 10,000 after Martinez promised free records to attendees and expanded the roster of bands.{{sfn|Mortensen|1978|p=1}} The park's permit was issued to the Johnny Rodriguez Cerebral Palsy Organization that was co-sponsored by [[KCCT]]. The [[city manager]], Marvin Townsend, believed the event was instead turned into "a birthday party" for Freddie Records.{{sfn|Mortensen|1978|p=1}} The concert was recorded by Freddie Records for their artist [[Little Joe (singer)|Little Joe]] and marketed as the first live album to be recorded at a local park, titled ''Live for Schlitz'', for the [[Schlitz Brewing Company|Schlitz beer company]].{{sfn|Mortensen|1979|p=3}} The album was released on June 18, 1979, and continued to be a lucrative recording for Freddie Records for two decades.{{sfn|Cabrera|1993 (a)|p=65}} The concert faced opposition from residents who complained of noise violations to the city council, which banned future events in the area.{{sfn|Mortensen|1978|p=1}} In the same year, Martinez began providing music contracts to his artists, with a standard three-year contract exclusively with the label and two one-year contracts with an average return in royalties.{{sfn|Spies|1979|p=57}} Martinez's house engineer West, had departed to make competitor Hacienda Records.{{sfn|Gilpin|1979|p=33}} The two labels were the two most influential record labels in the Tejano music market during the 1970s and 1980s. Freddie Records, along with Hacienda, recorded most of the music from major Tejano recording artists who helped shaped the genre during the 20th century.{{sfn|San Miguel|2002|p=16}} The label was receiving 10-20 demo tapes every week from Tejano music hopefuls, and Martinez would press 1,500 singles for a musician he was interested in, with 400-450 sent out to radio stations and the remainder sold to stores. Martinez considered a successful recording in the Tejano music market to be 20,000 units sold.{{sfn|Spies|1979|p=57}}


=== 1980—1999: Golden age and decline of Tejano music ===
=== 1980—1999: Golden age and decline of Tejano music ===
In 1980 and 1981, Freddie Records reported that their "sales have been great". Jessie Salcedo, sales and promotion director for the company, reported that most of their sales were in Texas while reporting sales in Arizona, New Mexico, Colorado, Florida, Hawaii, California, and Nevada. The record label also reported sales in Germany, though Salcedo reported that those orders were from the overseas stationed United States Army personnel. Freddie Records' distribution facility, which is referred to as the "Sparkling City Duplicating", had the capacity to make 30,000 [[cassette tape]]s a month. The facility was located near Freddie Records' 24-track recording studio and office in Corpus Christi.{{sfn|Forrest|1981|p=LA-55}} The Tejano music market in Corpus Christi, Texas was "booming with popularity", which further diversified indie music labels' reach into communities in Arizona, New Mexico, and California. Freddie Records expanded its base with an additional 6,000 square feet for a second studio and production facility with updated MCI equipment capable of handling cassette tape and [[multitrack recording|8-track]] formats, and began averaging two releases per month.{{sfn|Guterrez|Wilson|1989|p=T-28}} By 1986, Tejano music began to slow down and the market began to suffer. Salcedo reported underperforming sales for Freddie Records and began actively suing small record stores that were knowingly selling counterfeited albums and imports from Mexican artists in the area. The label reported a slight increase in sales after a few successful court cases were able to shut down some mom-and-pop shops that were found guilty of the practices.{{sfn|Burr|1987|p=54}} Latin music in Texas was often a decade behind the American music industry in development, marketing, and production capabilities. In 1989, and writing for ''Billboard'', Jesus Guterrez noticed the steady climb and popularity of Tejano music in Texas and believed the genre still had a long way to go before attaining any gains.{{sfn|Guterrez|Wilson|1989|p=T-40}}
In the 1980s, Freddie Records had great sales in Texas and reported sales in other states like Arizona, New Mexico, Colorado, Florida, Hawaii, California, and Nevada, and even in Germany, mostly due to the US Army personnel stationed there. They had a distribution facility that was capable of making 30,000 [[cassette tape]]s a month, near their recording studio and office in Corpus Christi.{{sfn|Forrest|1981|p=LA-55}} The Tejano music market in Corpus Christi was "booming with popularity". Freddie Records expanded its base with an additional 6,000 square feet for a second studio and production facility with updated MCI equipment capable of handling cassette tape and [[multitrack recording|8-track]] formats, and began averaging two releases per month.{{sfn|Guterrez|Wilson|1989|p=T-28}} However, by 1986, the Tejano music market began to slow down and suffer, with underperforming sales for Freddie Records. The label began suing small record stores that were knowingly selling counterfeited albums and imports from Mexican artists in the area.{{sfn|Burr|1987|p=54}} Latin music in Texas was a decade behind the American music industry in terms of development, marketing, and production capabilities. In 1989, Jesus Guterrez wrote for ''Billboard'', stating that the Tejano music genre still had a long way to go before it could attain any significant gains, despite its steady climb in popularity in Texas.{{sfn|Guterrez|Wilson|1989|p=T-40}}


Lee revealed that 99% of their employees are musicians themselves.{{sfn|Guterrez|Wilson|1989|p=T-28}} Zandra, former secretary for the company from 1978 to 1981,{{sfn|Forrest|1981|p=LA-55}} was discovered by Lee after hearing her sing and taped a demo with Freddie Records.{{sfn|Guterrez|Wilson|1989|p=T-28}} Lee was searching for a female backing vocalist for the Spanish-language cover of [[Johnny Lee (singer)|Johnny Lee]]'s "[[Lookin' for Love]]" (1980). The company was planning on releasing an album featuring Texan musicians singing country music songs in Spanish.{{sfn|Forrest|1981|p=LA-55}} By 1985, Freddie Records was one of the most successful indie music labels in the United States.{{sfn|Agudela|1985|p=M-18}} Major record labels began entering the Tejano music market in 1985, [[Little Joe (singer)|Little Joe]] signed with [[CBS Discos]] that same year. By 1989, [[EMI Latin]], [[WEA Latina]], [[Sony Music Latin|Sony]], and [[Fonovisa]], began signing Tejano acts.{{sfn|Peña|1999|p=189}} On January 10, 1990, EMI Latin bought [[Bob Grever]]'s Cara Records, beginning the golden age of Tejano music.{{sfn|Burr|1999|p=15}}{{sfn|Patoski|1996|p=84}} Martinez reflected on the era in an interview that he believed the major labels saw the rise of the Tejano music market and wanted to do what the indie music labels were already doing saying that the major labels were "expecting too much too soon".{{sfn|Peña|1999|p=189}} On March 16, 1990, Martinez awarded a gold certification to [[Mazz]] for selling 500,000 units of their album ''Straight from the Heart'' (1989).{{sfn|Suarez|1990|p=16}} In November, the label awarded [[La Sombra]] with a platinum and gold plaque for their album ''Good Boys Wear White'' (1990).{{sfn|Anon.|1990 (a)|p=45}} Martinez Sr., began running the company with his son, Freddie Martinez, Jr. after having graduated from the [[Corpus Christi State University]]. Martinez Jr., previously worked in the warehouse of the company when he was a child.{{sfn|Ferman|1999|p=65}} They worked together and either produced or co-produced albums together for their artists as well as signing acts. Martinez Sr. also hired his other son, John Martinez, who began overseeing the company's publishing business and also produces new acts.{{sfn|Ferman|1999|p=65}} Major record companies offered Martinez to buy his label,{{sfn|Ferman|1999|p=65}} citing his immense catalog as their reason. Music critics called the era the end of indie music labels, saying that the future of the genre is with the major labels.{{sfn|Anon.|1991|p=51}} In November 1991, Martinez opened its subsidiary Freddie Discos Mexico in [[León, Guanajuato]].{{sfn|Cabrera|1991 (a)|p=73}} In March 1992, Freddie Records, Sony, and Fonovisa wrote a letter to the Texas Talent Musicians Association that they would not promote or participate in future [[Tejano Music Awards]] after noticing that most of the categories were won by EMI Latin artists at the [[1992 Tejano Music Awards]].{{sfn|Maldonado|1992|p=48}} A fourth label, TH-Rodven, joined the company's boycott of the awards by December 1992.{{sfn|Burr|1992|p=96}} Executive director for the program, Rudy Trevino, revealed that the 1992 TMA ballots followed a special survey it conducted in 1991 for possible recommendations on the program's voting process which president of Sony Discos Frank Welzer participated in, as did radio programmers, distributors, and other industry experts.{{sfn|Maldonado|1992|p=48}}
Freddie Records was known for having employees who were also musicians themselves, with Lee Martinez revealing that 99% of their staff belonged to the music industry.{{sfn|Guterrez|Wilson|1989|p=T-28}} The label also discovered talent from within their own company, such as Zandra, who worked as a secretary for Freddie Records from 1978 to 1981 and was later discovered by Lee Martinez for her singing talent.{{sfn|Forrest|1981|p=LA-55}}{{sfn|Guterrez|Wilson|1989|p=T-28}} Lee was searching for a female backing vocalist for the Spanish-language cover of [[Johnny Lee (singer)|Johnny Lee]]'s "[[Lookin' for Love]]" (1980). The company was planning on releasing an album featuring Texan musicians singing country music songs in Spanish.{{sfn|Forrest|1981|p=LA-55}} In 1985, Freddie Records had become one of the most successful indie music labels in the US.{{sfn|Agudela|1985|p=M-18}} However, major record labels started entering the Tejano music market in 1985 and by 1989, [[EMI Latin]], [[WEA Latina]], [[Sony Music Latin|Sony]], and [[Fonovisa]], had signed Tejano acts.{{sfn|Peña|1999|p=189}} On January 10, 1990, EMI Latin bought [[Bob Grever]]'s Cara Records, beginning the golden age of Tejano music.{{sfn|Burr|1999|p=15}}{{sfn|Patoski|1996|p=84}} Martinez reflected on the era in an interview that he believed the major labels saw the rise of the Tejano music market and wanted to do what the indie music labels were already doing saying that the major labels were "expecting too much too soon".{{sfn|Peña|1999|p=189}}


Despite the increased competition, Freddie Records continued to achieve commercial success and awarded gold and platinum plaques to their artists for their album sales; [[Mazz]] was awarded a gold certification for their album ''Straight from the Heart'' (1989),{{sfn|Suarez|1990|p=16}} and [[La Sombra]] was awarded a platinum and gold plaque for their album ''Good Boys Wear White'' (1990).{{sfn|Anon.|1990 (a)|p=45}} Martinez Sr., began running the company with his son, Freddie Martinez, Jr., who had previously worked in the warehouse of the company as a child, after graduating from [[Corpus Christi State University]]. Martinez Jr. Together, they produced or co-produced albums for their artists, signed new acts, and oversaw the company's publishing business. Martinez Sr. also brought on his other son, John Martinez, to help run the business. Despite major record companies offering to buy Freddie Records,{{sfn|Ferman|1999|p=65}} citing the company's impressive catalog, music critics speculated that this marked the end of the era of indie music labels, with the future of the genre appearing to be with major labels.{{sfn|Anon.|1991|p=51}} In November 1991, the label opened its subsidiary Freddie Discos Mexico in [[León, Guanajuato]],{{sfn|Cabrera|1991 (a)|p=73}} and the following year, Freddie Records, along with Sony and Fonovisa, boycotted the [[Tejano Music Awards]] due to concerns over the voting process.{{sfn|Maldonado|1992|p=48}} A fourth label, TH-Rodven, joined the company's boycott of the awards by December 1992.{{sfn|Burr|1992|p=96}} Executive director for the program, Rudy Trevino, revealed that the [[1992 Tejano Music Awards|1992 TMA]] ballots followed a special survey it conducted in 1991 for possible recommendations on the program's voting process which president of Sony Discos Frank Welzer participated in, as did radio programmers, distributors, and other industry experts.{{sfn|Maldonado|1992|p=48}}
Fandango USA's album ''Class Act'' (1993) received a platinum award from Freddie Records.{{sfn|Cabrera|1993 (b)|p=90}} In July 1994, Martinez unveiled the 2.38-acre multimillion-dollar headquarters of Freddie Records equipped with a recording studio.{{sfn|Stein|1994|p=105}} Freddie Records became the largest indie music label in the state of Texas.{{sfn|Lannert|Burr|1996|pp=40, 42}} Martinez expanded his label's reach with a promotional office in Hollywood and expanded his staff to over 30 employees. The newly built headquarters opened its doors in November 1994.{{sfn|Stein|1994|p=105}} Its employees are able to perform most operations in-house including creating artwork, tape manufacturing, packaging, and shipment throughout the United States and Mexico, while CD manufacturing had to be done off-site.{{sfn|Ferman|1999|p=65}} The company reported $2&nbsp;million (1995 USD) in sales for 1994.{{sfn|Galindo-Mendez|1995|p=E-18}} Freddie Records began emphasizing newer and younger talent in hopes that they would remain in the market for some time. The company began releasing promotional albums featuring new acts after radio programmers began requesting free and newer material from the label.{{sfn|Burr|1994|p=118}} At the [[1995 Grammy Awards]], Ayala and Los Terribles del Norte each received a nomination for [[Grammy Award for Best Mexican/Mexican-American Album|Best Mexican-American Album]], the first time Freddie Records' artists made the shortlist.{{sfn|Cabrera|1995|p=33}} In May 1995, Jaime y Loos Chamacos received a gold award for ''Se Cansaron?... Otra'' and ''Como Te Llamas Paloma?'' from Freddie Records, for selling 50,000 units each.{{sfn|Maldonado|1995|p=66}}


Freddie Records granted Fandango USA album ''Class Act'' (1993) a platinum award,{{sfn|Cabrera|1993 (b)|p=90}} and in July 1994, Martinez unveiled the newly built multimillion-dollar headquarters of Freddie Records, which made the company the largest indie music label in Texas.{{sfn|Stein|1994|p=105}}{{sfn|Lannert|Burr|1996|pp=40, 42}} Martinez expanded his label's reach with a promotional office in Hollywood and expanded his staff to over 30 employees. The newly built headquarters opened its doors in November 1994.{{sfn|Stein|1994|p=105}} The headquarters had an in-house recording studio, and most operations such as creating artwork, tape manufacturing, packaging, and shipment throughout the United States and Mexico were performed in-house, with CD manufacturing being the only operation done off-site.{{sfn|Ferman|1999|p=65}} The company reported $2&nbsp;million (1995 USD) in sales for 1994,{{sfn|Galindo-Mendez|1995|p=E-18}} and emphasized new and young talent.{{sfn|Burr|1994|p=118}} Ayala and Los Terribles del Norte, artists from Freddie Records, received a nomination for [[Grammy Award for Best Mexican/Mexican-American Album|Best Mexican-American Album]] at the [[1995 Grammy Awards]], marking the first time Freddie Records' artists made the shortlist.{{sfn|Cabrera|1995|p=33}} Jaime y Loos Chamacos also received a gold award for ''Se Cansaron?... Otra'' and ''Como Te Llamas Paloma?'' in May 1995.{{sfn|Maldonado|1995|p=66}}
By 1996, Freddie Records had enjoyed three decades of being the top supplier of the biggest names in regional Mexican music. Ayala remained the label's best-selling act. The company's push into videos had been limited due to the associated cost of making "high-quality" videos, and as a result, has been reserved for its best-selling acts fearing that it would not recoup the cost. The company also purchased a plot of land that will unite its office/warehouse/duplication and studios.{{sfn|Lannert|Burr|1996|pp=40, 42}} In a 1997 music report by ''Billboard'', Martinez felt that radio stations were predominately dominated by veteran Tejano musicians. Martinez believed that Tejano music's prosperity relied on new and upcoming Tejano musicians that he called "the lifeblood and the future" of the genre. Despite the genre's decline, Freddie Records posted a 14% sales gain for the first quarter of 1997 compared to the same time in 1996. The label's top-selling acts in 1997 were Ayala, Jaime y Los Chamacos, and Fandango USA. In September 1997, Martinez planned to build a 32-channel "state-of-the-art studio" in South Corpus Christi.{{sfn|Burr|1997|p=44}} That same year, he was inducted into the [[Tejano Roots Hall of Fame]].{{sfn|Cabrera|1997 (a)|p=59}} Tejano music journalist, Rene Cabrera of the ''[[Corpus Christi Caller-Times]]'', cited Freddie Records' commercial success and its longevity that was done under Martinez's leadership, which helped it to become the "premier independent Latin record label".{{sfn|Cabrera|1997 (a)|p=61}} In 1998, Freddie Records reported "a prosperous year" as a result of Ayala's ''En Las Alas de Un Angel'', a [[tribute album]] to [[Cornelio Reyna]] sold 100,000 units. Newly signed band Los Terribles del Norte's album ''El Ultimo Paso'' sold 80,000 units.{{sfn|Burr|1998|p=54}} ''Billboard'' found Martinez to be conservative when scouting for new acts,{{sfn|Lannert|1999|p=52}} the label actively searched for musicians who can appeal to both [[norteno music]] and Tejano audiences.{{sfn|Lannert|1999|p=52}} After [[the Recording Academy]] created the [[Grammy Award for Best Tejano Album]] in 1998, five albums produced under Freddie Records were nominated for the [[1999 Grammy Awards|inaugural 1999 ceremony]]. Among the nominees were Martinez's ''Leyendas y Raices'', [[La Fiebre]]'s ''Live...En Concierto!'', Jaime y Los Chamacos's ''Fanaticos'', Ayala's ''Casas de Madera'', and Los Terribles del Norte ''Colgado de un Arbol''.{{sfn|Anon.|1999|p=2}} Dave Ferman of the ''Corpus Christi Caller-Times'' hailed Freddie Records as Tejano music's "most successful independent label ever", following the announcement that five albums produced by the company were nominated at the 1999 Grammy Awards.{{sfn|Ferman|1999|p=65}} By 1999, Ayala continued to be Freddie Records' top-selling act, selling an average of 100,000 units per studio effort, while Los Terribles del Norte have sold 75,000 units per album.{{sfn|Ferman|1999|p=65}}

By 1996, Freddie Records had been the leading supplier of top regional Mexican music for three decades, with Ayala as its best-selling artist. Although the company had limited video production due to the high cost, it purchased a plot of land to unite its office, warehouse, duplication, and studios.{{sfn|Lannert|Burr|1996|pp=40, 42}} In an interview with ''Billboard'' in 1997, Martinez found that radio stations were predominantly dominated by veteran Tejano musicians, and emphasized the importance of new Tejano musicians as the lifeblood and future of the genre. Despite the decline of Tejano music, Freddie Records posted a 14% sales gain in the first quarter of 1997. The label's top-selling artists that year were Ayala, Jaime y Los Chamacos, and Fandango USA. In September 1997, Martinez planned to build a 32-channel "state-of-the-art studio" in South Corpus Christi,{{sfn|Burr|1997|p=44}} and that year he was inducted into the [[Tejano Roots Hall of Fame]].{{sfn|Cabrera|1997 (a)|p=59}} Tejano music journalist Rene Cabrera of the ''[[Corpus Christi Caller-Times]]'', praised Freddie Records' commercial success and longevity under Martinez's leadership, which helped it to become the "premier independent Latin record label".{{sfn|Cabrera|1997 (a)|p=61}} In 1998, Freddie Records had "a prosperous year" due to Ayala's [[tribute album]] to [[Cornelio Reyna]], ''En Las Alas de Un Angel'', which sold 100,000 units, and Los Terribles del Norte's album ''El Ultimo Paso'', which sold 80,000 units.{{sfn|Burr|1998|p=54}} ''Billboard'' found Martinez to be conservative when scouting for new acts,{{sfn|Lannert|1999|p=52}} but the label actively searched for musicians who could appeal to both [[norteno music]] and Tejano audiences.{{sfn|Lannert|1999|p=52}} In [[1999 Grammy Awards|1999]], five albums produced by Freddie Records were nominated for the inaugural [[Grammy Award for Best Tejano Album]]. Among the nominees was Martinez's ''Leyendas y Raices'', [[La Fiebre]]'s ''Live...En Concierto!'', Jaime y Los Chamacos's ''Fanaticos'', Ayala's ''Casas de Madera'', and Los Terribles del Norte ''Colgado de un Arbol''.{{sfn|Anon.|1999|p=2}} Dave Ferman of the ''Corpus Christi Caller-Times'' hailed Freddie Records as Tejano music's "most successful independent label ever" following [[the Recording Academy]]'s announcement.{{sfn|Ferman|1999|p=65}} By 1999, Ayala continued to be the label's best-selling act, with an average of 100,000 units sold per studio album, while Los Terribles del Norte sold 75,000 units per album.{{sfn|Ferman|1999|p=65}}


=== 2000—present: Continued success and lawsuits ===
=== 2000—present: Continued success and lawsuits ===
[[File:Elida Reyna.jpg|thumb|Elida Reyna signed with Freddie Records in the 2000s.]]
[[File:Elida Reyna.jpg|thumb|Elida Reyna signed with Freddie Records in the 2000s.]]
In December 1999, Martinez was indicted by a federal grand jury, alleging that Martinez failed to report sales revenues made by Freddie Records.{{sfn|Lannert|2000|p=37}} On January 4, 2000, federal judge [[Hayden Wilson Head Jr.]], postponed the trial of Martinez Sr, Martinez Jr, and Lee on [[tax fraud]] charges to June 12, after the defense attorney requested one with no objections. All three indicted on the charges pleaded innocent of conspiring to defraud the [[Internal Revenue Service]] (IRS) of $99,637 of unpaid income tax from June 1991 to February 1995. The indictment also alleges that the three understated their sales receipts and revenues of $389,446.{{sfn|Parker|2000|p=13}} In June, the charges were dismissed after prosecutors reviewed the evidence against the three accused.{{sfn|Anon.|2000|p=13}} With the advancement and popularity of the Internet, Martinez believed that the Internet would be one of the most "far-reaching and cost-effective ways" to promote new artists. Their website included upcoming new releases, music news, message boards, and audio and video archives where visitors can access samples of their artists.{{sfn|Burr|2000|p=70}} Freddie Records entered a joint venture with [[WEA Latina]] in 2002 for Ayala's tribute album for [[Pedro Infante]]. WEA Latina owns Infante's catalog, after the label's acquisition of Mexico's Peerless Records. Both labels financed the project and marketed the album through a direct-TV campaign. Although both labels worked together prior to 2002, Ayala's tribute album was the first time Freddie Records and WEA Latina shared responsibilities. The labels shipped 100,000 units throughout the United States in its initial production run. Ayala released his 100th album with Freddie Records, ''El Numero Cien'' in 2002.{{sfn|Cobo|2002 (a)|p=57}} On June 5, 2002, Martinez unveiled the newly renovated three-story headquarters building of Freddie Records. The building was designed by Russ Berger and cost $4.5&nbsp;million to build.{{sfn|Hendricks|2014|p=10}} The opening ceremony was followed by an all-night celebration from the label's roster as well as the company's Walk of Fame for its artists. [[Luis Silva (songwriter)|Luis Silva]], who became the company's marketing director, announced that the label began singing [[banda music]] musicians.{{sfn|Cobo|2002 (b)|p=60}}
In December 1999, Martinez was indicted by a federal grand jury for allegedly failing to report the label's sales revenues.{{sfn|Lannert|2000|p=37}} On January 4, 2000, federal judge [[Hayden Wilson Head Jr.]], postponed the trial of Martinez Sr, Martinez Jr, and Lee on [[tax fraud]] charges to June 12, after the defense attorney requested one with no objections. All pleaded not guilty to the charges of conspiring to defraud the [[Internal Revenue Service]] (IRS) of $99,637 of unpaid income tax from June 1991 to February 1995. The indictment also alleges that the three understated their sales receipts and revenues of $389,446.{{sfn|Parker|2000|p=13}} However, the charges were later dismissed in June of the following year after prosecutors reviewed the evidence against them.{{sfn|Anon.|2000|p=13}} Martinez recognized the potential of the internet as a tool for promoting new artists and included audio and video archives, music news, and message boards on the label's website.{{sfn|Burr|2000|p=70}}


In 2002, Freddie Records entered a joint venture with [[WEA Latina]] for Ayala's tribute album for [[Pedro Infante]]. WEA Latina owns Infante's catalog, after the label's acquisition of Mexico's Peerless Records. Both labels financed the project and marketed the album through a direct-TV campaign. The labels shipped 100,000 units throughout the United States in its initial production run. Ayala released his 100th album with Freddie Records, ''El Numero Cien'' in 2002.{{sfn|Cobo|2002 (a)|p=57}} On June 5, 2002, Martinez unveiled the newly renovated three-story headquarters building of Freddie Records. The building was designed by Russ Berger and cost $4.5&nbsp;million to build.{{sfn|Hendricks|2014|p=10}} The opening ceremony was followed by an all-night celebration from the label's roster as well as the introduction of the company's Walk of Fame for its artists. [[Luis Silva (songwriter)|Luis Silva]], who became the company's marketing director, announced that the label began singing [[banda music]] musicians.{{sfn|Cobo|2002 (b)|p=60}}
After signing a few major artists who were formally from major labels in 2004, Martinez felt that his label had the strongest roster he ever had.{{sfn|Burr|2004|p=19}} Freddie Records dominated the [[Tejano Music Awards|2004 Tejano Music Awards]] with their artists being nominated for 12 categories.{{sfn|Hinojosa|2004|p=16}} In 2006, ''Antologia'', a double-disc retrospective 30-track budget series for Freddie Records' artists was released. Initially, the ''Antologia'' series was not selling well, and after a promotional campaign from the company was released, sales increased to almost 400,000 units by year's end. Martinez wanted to tap into the catalog music market, after Sony's successful run of its ''La Historia'' series.{{sfn|Cobo|2006|p=37}} In June 2006, ''Billboard'' recognized Freddie Records as the top [[Regional Mexican music|regional Mexican]] album imprint beating out [[Sony BMG Norte]], [[EMI Televisa]], and Fonovisa.{{sfn|Hinojosa|2006 (a)|p=33}}


In 2004, Martinez believed that Freddie Records had the most impressive roster in its history after signing several renowned artists who were previously signed to major labels.{{sfn|Burr|2004|p=19}} At the [[Tejano Music Awards|2004 Tejano Music Awards]], Freddie Records dominated with 12 artist nominations across several categories.{{sfn|Hinojosa|2004|p=16}} In 2006, ''Antologia'', a double-disc retrospective 30-track budget series for Freddie Records' artists was released. The label released the ''Antologia'' series, a double-disc 30-track retrospective budget series in 2006, which initially had slow sales. However, after a promotional campaign by the company, sales skyrocketed, reaching nearly 400,000 units sold by the end of the year. Martinez wanted to capitalize on the catalog music market, following Sony's success with their ''La Historia'' series.{{sfn|Cobo|2006|p=37}} In June 2006, ''Billboard'' named Freddie Records as the top [[Regional Mexican music|regional Mexican]] album imprint, surpassing [[Sony BMG Norte]], [[EMI Televisa]], and Fonovisa.{{sfn|Hinojosa|2006 (a)|p=33}}
On February 14, 2011, Freddie Records filed for bankruptcy, claiming it has $700,000 in debt with $1,200 in assets. Federal court filings on behalf of previous artists claim that the company is alleging they are broke as a tactic to avoid court-ordered payments. One of the artists, La Sombra, sued Freddie Records for unpaid royalties. The band won the case but has yet to collect any money from the company because the case has continued in court. La Sombra filed a motion claiming that Martinez Sr and Martinez Jr had transferred their real estate, music catalog, cash assets, and the company's name to relatives, leaving Martinez Sr and Martinez Jr with no assets. According to La Sombra, they received a cow's tongue enclosed with a Freddie Records mailing address in their mailbox.{{sfn|Foley|2011|pp=1, A6}} Other artists who have sued Freddie Records include Gary Guajardo, Hugo Cesar Guerro (of Fandango USA), Adan Sanchez, Arnold Martinez, Arturo Rene Serrata, Ruben Guanajuato, and Ruben "El Gato Negro" Ramos. Artists who are suing the company filed another lawsuit against Martinez Sr and Martinez Jr alleging that they had conspired with accountants and attorneys to hide their assets during the bankruptcy to avoid payments.{{sfn|Hendricks|2014|p=1}}


In October 2019, the city council of Corpus Christi issued a proclamation announcing a month-long celebration of Freddie Records' 50th anniversary.{{sfn|Anon.|2019 (a)}} The company celebrated its 50th anniversary in the Anchor Ballroom at [[Texas A&M University-Corpus Christi]] in December 2019.{{sfn|Anon.|2019 (b)}}
In October 2019, the Corpus Christi city council proclaimed a month-long celebration of Freddie Records' 50th anniversary.{{sfn|Anon.|2019 (a)}} In December 2019, the company commemorated its 50th anniversary in the Anchor Ballroom at [[Texas A&M University-Corpus Christi]].{{sfn|Anon.|2019 (b)}}


== Roster ==
== Roster ==
Line 73: Line 76:
{{columns-list|colwidth=15em|
{{columns-list|colwidth=15em|
*Freddie Martinez, Sr.{{sfn|Forrest|1981|p=LA-55}}
*Freddie Martinez, Sr.{{sfn|Forrest|1981|p=LA-55}}
*[[Ramón Ayala (accordion player)|Ramon Ayala]]{{sfn|Ragland|2009|p=134}}
*[[Ramón Ayala]]{{sfn|Ragland|2009|p=134}}
*Gary Hobbs{{sfn|Medina|2022 (a)}}
*Gary Hobbs{{sfn|Medina|2022 (a)}}
*Stevie D{{sfn|Medina|2022 (b)}}
*Stevie D{{sfn|Medina|2022 (b)}}
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*{{cite news|ref={{sfnref|Mortensen|1978}}|last1=Mortensen|first1=Eleanor|title=Council Silences Cole Concerts|url=https://www.newspapers.com/image/759418742/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=May 3, 1978|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Mortensen|1978}}|last1=Mortensen|first1=Eleanor|title=Council Silences Cole Concerts|url=https://www.newspapers.com/image/759418742/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=May 3, 1978|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Gilpin|1979}}|last1=Gilpin|first1=Linda|title=Hacienda: Home-Cooked Recordings|url=https://www.newspapers.com/image/757557713/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=September 16, 1979|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Gilpin|1979}}|last1=Gilpin|first1=Linda|title=Hacienda: Home-Cooked Recordings|url=https://www.newspapers.com/image/757557713/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=September 16, 1979|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Anon.|1978}}|title=Funeral Notices |url=https://www.newspapers.com/image/757410317/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=June 29, 1978|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Spies|1979}}|last1=Spies|first1=Michael|title=For the Record|url=https://www.newspapers.com/image/757568595/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=December 2, 1979|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Spies|1979}}|last1=Spies|first1=Michael|title=For the Record|url=https://www.newspapers.com/image/757568595/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=December 2, 1979|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Mortensen|1979}}|last1=Mortensen|first1=Eleanor|title=Around the City|url=https://www.newspapers.com/image/759715091/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=December 6, 1979|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Mortensen|1979}}|last1=Mortensen|first1=Eleanor|title=Around the City|url=https://www.newspapers.com/image/759715091/|access-date=June 5, 2022 |work=Corpus Christi Caller-Times |date=December 6, 1979|url-access=subscription|via=Newspapers.com}}
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*{{cite news|ref={{sfnref|Ferman|1999}}|last1=Ferman|first1=Dave|title=All in the Family|url=https://www.newspapers.com/image/648686958/|access-date=June 8, 2022 |work=Fort Worth Star-Telegram|date=January 17, 1999|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Ferman|1999}}|last1=Ferman|first1=Dave|title=All in the Family|url=https://www.newspapers.com/image/648686958/|access-date=June 8, 2022 |work=Fort Worth Star-Telegram|date=January 17, 1999|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Parker|2000}}|last1=Parker|first1=Dan|title=Freddie Records Tax Trial is Delayed|url=https://www.newspapers.com/image/760026821/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=January 5, 2000|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Parker|2000}}|last1=Parker|first1=Dan|title=Freddie Records Tax Trial is Delayed|url=https://www.newspapers.com/image/760026821/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=January 5, 2000|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Anon.|2000}}|title=Federal Charges Against Record Execs Dissmised|url=https://www.newspapers.com/image/760053408/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times |date=June 15, 2000|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Anon.|2000}}|title=Federal Charges Against Record Execs Dismissed|url=https://www.newspapers.com/image/760053408/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times |date=June 15, 2000|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Foley|2011}}|last1=Foley|first1=Sara|title=Freddie Records Says It's Broke|url=https://www.newspapers.com/image/813790286/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=May 5, 2011|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Foley|2011}}|last1=Foley|first1=Sara|title=Freddie Records Says It's Broke|url=https://www.newspapers.com/image/813790286/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=May 5, 2011|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Hendricks|2014}}|last1=Hendricks|first1=Dave|title=New Lawsuit Filed Against Record Firm|url=https://www.newspapers.com/image/814364682/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=December 14, 2014|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Hendricks|2014}}|last1=Hendricks|first1=Dave|title=New Lawsuit Filed Against Record Firm|url=https://www.newspapers.com/image/814364682/|access-date=June 8, 2022 |work=Corpus Christi Caller-Times|date=December 14, 2014|url-access=subscription|via=Newspapers.com}}
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*{{cite news|ref={{sfnref|Anon.|1990 (b)}}|title=Top Tejano Singles|url=https://www.newspapers.com/image/364006640/|access-date=June 9, 2022 |work=Austin American-Statesman|date=November 8, 1990|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Anon.|1990 (b)}}|title=Top Tejano Singles|url=https://www.newspapers.com/image/364006640/|access-date=June 9, 2022 |work=Austin American-Statesman|date=November 8, 1990|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Cabrera|1998}}|last=Cabrera|first=Rene|title=Los Palominos and Hot Newcomer Grupo Huracan Play Alice|url=https://www.newspapers.com/image/759860719/|access-date=June 9, 2022 |work=Corpus Christi Caller-Times|date=November 20, 1998|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Cabrera|1998}}|last=Cabrera|first=Rene|title=Los Palominos and Hot Newcomer Grupo Huracan Play Alice|url=https://www.newspapers.com/image/759860719/|access-date=June 9, 2022 |work=Corpus Christi Caller-Times|date=November 20, 1998|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Romero|2000}}|last=Romero|first=Linda|title=Grupo Sierra Basks in Glory of Recent Recongition|url=https://www.newspapers.com/image/331040666/|access-date=June 9, 2022 |work=The Monitor|date=August 11, 2000|url-access=subscription|via=Newspapers.com}}
*{{cite news|ref={{sfnref|Romero|2000}}|last=Romero|first=Linda|title=Grupo Sierra Basks in Glory of Recent Recognition|url=https://www.newspapers.com/image/331040666/|access-date=June 9, 2022 |work=The Monitor|date=August 11, 2000|url-access=subscription|via=Newspapers.com}}
*{{Cite news |last=Maria Cortes |first=Gonzalez |date=September 16, 1994 |title=For Singer Patsy Torres, No Regrets to Remember |work=El Paso Times |url=https://www.newspapers.com/image/431578446/ |url-access=subscription |access-date=May 10, 2022 |ref={{sfnref|Gonzalez|1994}} |via=Newspapers.com}}
*{{Cite news |last=Maria Cortes |first=Gonzalez |date=September 16, 1994 |title=For Singer Patsy Torres, No Regrets to Remember |work=El Paso Times |url=https://www.newspapers.com/image/431578446/ |url-access=subscription |access-date=May 10, 2022 |ref={{sfnref|Gonzalez|1994}} |via=Newspapers.com}}
{{refend}}
{{refend}}
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[[Category:1969 establishments in Texas]]
[[Category:1969 establishments in Texas]]
[[Category:American companies established in 1969]]
[[Category:American companies established in 1969]]
[[Category:American record labels]]
[[Category:Christian record labels]]
[[Category:Christian record labels]]
[[Category:Companies based in Corpus Christi, Texas]]
[[Category:Companies based in Corpus Christi, Texas]]

Latest revision as of 02:49, 17 July 2024

Freddie Records
Company typePrivate
IndustryMusic
Entertainment
GenreTejano music, Norteño
PredecessorStudio B Recording
FoundedNovember 1, 1969; 55 years ago (1969-11-01)
FounderFreddie Martinez, Sr.
HeadquartersCorpus Christi, Texas
Area served
Worldwide
Key people
Products
  • Music
  • Entertainment
RevenueIncrease US$2 million[1] (FY 1994)
Total assetsDecrease US$1,200[2] (2011)
Number of employees
25[3] (1999)
Websitefreddiestore.com

Freddie Records is an American independent record label founded in Corpus Christi, Texas on November 1, 1969, by musician Freddie Martinez. Originally functioning as a recording studio and distributor for Martinez, the label expanded its roster to include other Tejano musicians to avoid financial failure. The label commenced producing albums for an array of artists, including Ramón Ayala, Agustin Ramirez, Oscar Martinez, and Joe Bravo. Ayala became the best-selling act of the label, sustaining the financial stability of Freddie Records throughout the 1970s and 1980s. The label sponsored a Little Joe concert in 1978 and recorded it for their Live for Schlitz album. It led to a ban on future events in the area, though the album remained a lucrative live recording for Freddie Records for two decades. As Tejano music's popularity surged, Freddie Records augmented its foundation by incorporating an additional 6,000 square feet for a second studio and production facility replete with updated MCI equipment capable of accommodating cassette tape and 8-track formats and instigated a release schedule of two albums per month on average.

By 1985, Freddie Records had attained the status of one of the most prosperous independent music labels in the United States. The label awarded gold and platinum certifications to Mazz for Straight from the Heart (1989) and La Sombra for Good Boys Wear White (1990), respectively, and attracted interest from major record companies due to its large catalog. Music analysts maintained that indie music labels were inadequate for rivaling major labels, designating this epoch as the culmination of independent music labels. In March 1992, Freddie Records, Sony, and Fonovisa embarked on a boycott of the Tejano Music Awards following their observation that EMI Latin's artists dominated the 1992 awards event. In July 1994, Martinez unveiled Freddie Records' 2.38-acre headquarters, outfitted with a recording studio, which aided in making Freddie Records the largest indie music label in the state of Texas, reporting $2 million in sales. Its staff could undertake most tasks in-house, including designing artwork, producing tapes, packaging, and distributing merchandise across the United States and Mexico, while CD manufacturing had to be contracted out. At the 1995 Grammy Awards, Ayala and Los Terribles del Norte were both nominated for Best Mexican-American Album, marking the first time Freddie Records' artists had received such recognition.

By 1996, Freddie Records had experienced thirty years of being the foremost purveyor of the most significant names in regional Mexican music. Despite the genre's descent, Freddie Records exhibited a 14% sales growth during the first quarter of 1997 in comparison to the same period in 1996. Tejano music journalist, Rene Cabrera, writing for the Corpus Christi Caller-Times, attributed Freddie Records' commercial triumphs and its endurance under Martinez's stewardship, which helped it to establish itself as the "premier independent Latin record label". While Billboard deemed Martinez as being conservative when seeking out new talent, the label remained vigilant in searching for musicians who can appeal to both norteño and Tejano enthusiasts. Following the establishment of the Grammy Award for Best Tejano Album in 1998, five albums created under Freddie Records were shortlisted for the inaugural 1999 ceremony. Dave Ferman of the Corpus Christi Caller-Times extolled Freddie Records as Tejano music's "most successful independent label ever", upon the Recording Academy's announcement.

In 2000, Martinez Sr., his son Martinez .Jr, and Martinez Sr's brother, Lee Martinez, faced charges of tax fraud. All three defendants denied the allegations of conspiring to defraud the Internal Revenue Service (IRS) of unpaid income tax. In June 2000, the charges were dismissed after prosecutors reviewed the evidence against the accused trio. On June 5, 2002, Martinez, Sr. inaugurated the recently renovated three-story headquarters building of Freddie Records. The construction of the building, designed by Russ Berger, incurred a cost of $4.5 million. The opening ceremony was followed by a night-long celebration featuring the label's roster and the unveiling of the company's Walk of Fame for its artists. In June 2006, Billboard ranked Freddie Records as the leading regional Mexican album imprint, outpacing Sony BMG Norte, EMI Televisa, and Fonovisa. On February 14, 2011, Freddie Records filed for bankruptcy, citing $700,000 in debt with $1,200 in assets. In October 2019, the city council of Corpus Christi released a proclamation announcing a month-long celebration commemorating the 50th anniversary of Freddie Records.

History

[edit]

1969—1979: Creating Freddie Records and first signed acts

[edit]

In November 1969,[4] Freddie Martinez founded Freddie Records after he surmised that many of the independent labels he collaborated with did not promote his band, the Freddie Martinez Orchestra, adequately.[5] Despite recording several albums with indie music labels, his band struggled to achieve significant success.[6] Martinez believed that establishing his own enterprise was the sole means of achieving triumph.[7] Prior to founding Freddie Records, Martinez had selected Studio B Recording to record a Tejano song and paid under $200 to utilize the studio's equipment.[8] When Martinez recorded his song, Jim West was the resident engineer for the studio. West had previously departed from another recording studio after they rejected his and music engineer Mike Taylor's Tejano sound production, citing the studio's lack of comprehension of Tejano music.[9] Martinez approached Studio B Recording, which was situated near the Corpus Christi Bay, with $400 (1970 USD),[7] and the company accepted his offer in March 1970.[8] Martinez allowed West to continue working as a music engineer, renaming the recording studio to Freddie Records. After purchasing the company, he installed a new MCI board and upgraded the technology already installed by Studio B Recording.[9] Martinez invested $15,000 in renovating the studio and carpeted the building to prevent external sounds from interfering with recordings while adding a singer's booth to avoid the override of instruments. The renovation of the studio persisted until the autumn of 1972.[10] Despite the initial intention of using the studio solely for his own music,[10] music journalist Charlie Brite that the acquisition of Studio B Recording could open doors for entertainers in South Texas and reinvigorate the music market in the region.[8] The acquisition was lauded as the first bank loan granted for a music venture in South Texas. Freddie Records withstood Hurricane Celia in August 1970, which had a bleak outlook for businesses in the area at the time.[8]

Martinez's first recording as the proprietor of Freddie Records was "Necesito Tu Amor" which became a regional success, followed by "Botancito de Carino". Martinez partnered with distributors he knew before founding Freddie Records and enforced a cash-on-delivery policy on distributors known to delay payments. Due to his policy, Martinez was dubbed the "golden haired boy" among his contemporaries.[5] Martinez's wife, Joann, also contributed to the company's success by accepting orders from distributors and shipping them across the country.[3] Freddie Records' first album, Te Traiga Estas Flores, achieved a rare feat for a Tejano recording, as it ranked on the Latin albums chart for New York compiled by Billboard. The album also went gold, which was an infrequent occurrence in the Tejano music industry at that time. Eventually, it sold one million copies in the United States and Mexico.[5] By 1974, it was commonplace for albums produced by Freddie Records to rank on the Billboard Latin albums chart for the state of Texas. Albums produced by the company also attained spots on Billboard's Latin album charts in Chicago, Los Angeles, and Miami. Country music artists Sam Neely and Don Williams utilized Freddie Records for their albums.[7] In an article for Texas Monthly, Joe Nick Patoski observed that most Tejano musicians who ventured into business had failed. Patoski listed Martinez among the select few who had succeeded.[11] To avoid his company's failure if he were no longer commercially viable as a musician, Martinez signed a few acts to Freddie Records, including Agustin Ramirez, Oscar Martinez, and Joe Bravo.[3] Ramirez's album was titled Numero Uno Orta Vez so that Martinez's contemporaries took him seriously.[3] A 1974 Billboard report found Freddie Records to be "highly profitable" during a music report on the growth of Tejano music.[12] Martinez's original intentions for Freddie Records were to become the most prosperous studio in South Texas, rival Los Angeles studios, and revitalize the stagnant music business in Corpus Christi.[8]

Sam Neely (pictured in 1977) and Don Williams have utilized Freddie Records in the mid-1970s.

Freddie Records, like most independent music labels in Texas, did not rely on contracts with recording artists. Instead, they negotiated a price with musicians based on their popularity. The label would sell albums to flea market vendors and mom and pop shops, and artists could purchase their own albums at a reduced price and resell them at concerts.[13] This was standard practice for Tejano musicians before major department stores started selling Tejano albums. The exception to this practice was the label's first artist, Ramon Ayala,[14] who became the first artist to sign an exclusive contract with Freddie Records in 1973.[3] Ayala became the company's top-selling act, allowing Freddie Records to remain commercially viable throughout the 1970s and 1980s.[14] The label expected their artists to excel in the company's return exchange formula, requiring them to be self-promoting and put on exceptional concerts to secure bookings for future events.[15] Martinez had to delay plans for further developments in the company, such as a crossover into English-language music, entering the film production market, and expanding Freddie's Studio B with a 16-track acquisition, following a recession in the United States in the mid-1970s. These plans were being handled by his brother and promotions manager.[16]

In 1976, songwriter Johnny Herrera sued Martinez for $1 million in royalties (1976 USD) alleging that he was not compensated for his works that he provided for the company.[17] On May 1, 1978, Freddie Records sponsored a concert at Cole Park in Corpus Christi, which was initially expected to attract 1,000 people but swelled to 10,000 after Martinez promised free records to attendees and expanded the roster of bands.[18] The park's permit was issued to the Johnny Rodriguez Cerebral Palsy Organization that was co-sponsored by KCCT. The city manager, Marvin Townsend, believed the event was instead turned into "a birthday party" for Freddie Records.[18] The concert was recorded by Freddie Records for their artist Little Joe and marketed as the first live album to be recorded at a local park, titled Live for Schlitz, for the Schlitz beer company.[19] The album was released on June 18, 1979, and continued to be a lucrative recording for Freddie Records for two decades.[20] The concert faced opposition from residents who complained of noise violations to the city council, which banned future events in the area.[18] In the same year, Martinez began providing music contracts to his artists, with a standard three-year contract exclusively with the label and two one-year contracts with an average return in royalties.[21] Martinez's house engineer West, had departed to make competitor Hacienda Records.[22] The two labels were the two most influential record labels in the Tejano music market during the 1970s and 1980s. Freddie Records, along with Hacienda, recorded most of the music from major Tejano recording artists who helped shaped the genre during the 20th century.[23] The label was receiving 10-20 demo tapes every week from Tejano music hopefuls, and Martinez would press 1,500 singles for a musician he was interested in, with 400-450 sent out to radio stations and the remainder sold to stores. Martinez considered a successful recording in the Tejano music market to be 20,000 units sold.[21]

1980—1999: Golden age and decline of Tejano music

[edit]

In the 1980s, Freddie Records had great sales in Texas and reported sales in other states like Arizona, New Mexico, Colorado, Florida, Hawaii, California, and Nevada, and even in Germany, mostly due to the US Army personnel stationed there. They had a distribution facility that was capable of making 30,000 cassette tapes a month, near their recording studio and office in Corpus Christi.[24] The Tejano music market in Corpus Christi was "booming with popularity". Freddie Records expanded its base with an additional 6,000 square feet for a second studio and production facility with updated MCI equipment capable of handling cassette tape and 8-track formats, and began averaging two releases per month.[25] However, by 1986, the Tejano music market began to slow down and suffer, with underperforming sales for Freddie Records. The label began suing small record stores that were knowingly selling counterfeited albums and imports from Mexican artists in the area.[26] Latin music in Texas was a decade behind the American music industry in terms of development, marketing, and production capabilities. In 1989, Jesus Guterrez wrote for Billboard, stating that the Tejano music genre still had a long way to go before it could attain any significant gains, despite its steady climb in popularity in Texas.[27]

Freddie Records was known for having employees who were also musicians themselves, with Lee Martinez revealing that 99% of their staff belonged to the music industry.[25] The label also discovered talent from within their own company, such as Zandra, who worked as a secretary for Freddie Records from 1978 to 1981 and was later discovered by Lee Martinez for her singing talent.[24][25] Lee was searching for a female backing vocalist for the Spanish-language cover of Johnny Lee's "Lookin' for Love" (1980). The company was planning on releasing an album featuring Texan musicians singing country music songs in Spanish.[24] In 1985, Freddie Records had become one of the most successful indie music labels in the US.[28] However, major record labels started entering the Tejano music market in 1985 and by 1989, EMI Latin, WEA Latina, Sony, and Fonovisa, had signed Tejano acts.[29] On January 10, 1990, EMI Latin bought Bob Grever's Cara Records, beginning the golden age of Tejano music.[30][31] Martinez reflected on the era in an interview that he believed the major labels saw the rise of the Tejano music market and wanted to do what the indie music labels were already doing saying that the major labels were "expecting too much too soon".[29]

Despite the increased competition, Freddie Records continued to achieve commercial success and awarded gold and platinum plaques to their artists for their album sales; Mazz was awarded a gold certification for their album Straight from the Heart (1989),[32] and La Sombra was awarded a platinum and gold plaque for their album Good Boys Wear White (1990).[33] Martinez Sr., began running the company with his son, Freddie Martinez, Jr., who had previously worked in the warehouse of the company as a child, after graduating from Corpus Christi State University. Martinez Jr. Together, they produced or co-produced albums for their artists, signed new acts, and oversaw the company's publishing business. Martinez Sr. also brought on his other son, John Martinez, to help run the business. Despite major record companies offering to buy Freddie Records,[3] citing the company's impressive catalog, music critics speculated that this marked the end of the era of indie music labels, with the future of the genre appearing to be with major labels.[6] In November 1991, the label opened its subsidiary Freddie Discos Mexico in León, Guanajuato,[34] and the following year, Freddie Records, along with Sony and Fonovisa, boycotted the Tejano Music Awards due to concerns over the voting process.[35] A fourth label, TH-Rodven, joined the company's boycott of the awards by December 1992.[36] Executive director for the program, Rudy Trevino, revealed that the 1992 TMA ballots followed a special survey it conducted in 1991 for possible recommendations on the program's voting process which president of Sony Discos Frank Welzer participated in, as did radio programmers, distributors, and other industry experts.[35]

Freddie Records granted Fandango USA album Class Act (1993) a platinum award,[37] and in July 1994, Martinez unveiled the newly built multimillion-dollar headquarters of Freddie Records, which made the company the largest indie music label in Texas.[38][39] Martinez expanded his label's reach with a promotional office in Hollywood and expanded his staff to over 30 employees. The newly built headquarters opened its doors in November 1994.[38] The headquarters had an in-house recording studio, and most operations such as creating artwork, tape manufacturing, packaging, and shipment throughout the United States and Mexico were performed in-house, with CD manufacturing being the only operation done off-site.[3] The company reported $2 million (1995 USD) in sales for 1994,[1] and emphasized new and young talent.[40] Ayala and Los Terribles del Norte, artists from Freddie Records, received a nomination for Best Mexican-American Album at the 1995 Grammy Awards, marking the first time Freddie Records' artists made the shortlist.[41] Jaime y Loos Chamacos also received a gold award for Se Cansaron?... Otra and Como Te Llamas Paloma? in May 1995.[42]

By 1996, Freddie Records had been the leading supplier of top regional Mexican music for three decades, with Ayala as its best-selling artist. Although the company had limited video production due to the high cost, it purchased a plot of land to unite its office, warehouse, duplication, and studios.[39] In an interview with Billboard in 1997, Martinez found that radio stations were predominantly dominated by veteran Tejano musicians, and emphasized the importance of new Tejano musicians as the lifeblood and future of the genre. Despite the decline of Tejano music, Freddie Records posted a 14% sales gain in the first quarter of 1997. The label's top-selling artists that year were Ayala, Jaime y Los Chamacos, and Fandango USA. In September 1997, Martinez planned to build a 32-channel "state-of-the-art studio" in South Corpus Christi,[43] and that year he was inducted into the Tejano Roots Hall of Fame.[44] Tejano music journalist Rene Cabrera of the Corpus Christi Caller-Times, praised Freddie Records' commercial success and longevity under Martinez's leadership, which helped it to become the "premier independent Latin record label".[5] In 1998, Freddie Records had "a prosperous year" due to Ayala's tribute album to Cornelio Reyna, En Las Alas de Un Angel, which sold 100,000 units, and Los Terribles del Norte's album El Ultimo Paso, which sold 80,000 units.[45] Billboard found Martinez to be conservative when scouting for new acts,[46] but the label actively searched for musicians who could appeal to both norteno music and Tejano audiences.[46] In 1999, five albums produced by Freddie Records were nominated for the inaugural Grammy Award for Best Tejano Album. Among the nominees was Martinez's Leyendas y Raices, La Fiebre's Live...En Concierto!, Jaime y Los Chamacos's Fanaticos, Ayala's Casas de Madera, and Los Terribles del Norte Colgado de un Arbol.[47] Dave Ferman of the Corpus Christi Caller-Times hailed Freddie Records as Tejano music's "most successful independent label ever" following the Recording Academy's announcement.[3] By 1999, Ayala continued to be the label's best-selling act, with an average of 100,000 units sold per studio album, while Los Terribles del Norte sold 75,000 units per album.[3]

2000—present: Continued success and lawsuits

[edit]
Elida Reyna signed with Freddie Records in the 2000s.

In December 1999, Martinez was indicted by a federal grand jury for allegedly failing to report the label's sales revenues.[48] On January 4, 2000, federal judge Hayden Wilson Head Jr., postponed the trial of Martinez Sr, Martinez Jr, and Lee on tax fraud charges to June 12, after the defense attorney requested one with no objections. All pleaded not guilty to the charges of conspiring to defraud the Internal Revenue Service (IRS) of $99,637 of unpaid income tax from June 1991 to February 1995. The indictment also alleges that the three understated their sales receipts and revenues of $389,446.[49] However, the charges were later dismissed in June of the following year after prosecutors reviewed the evidence against them.[50] Martinez recognized the potential of the internet as a tool for promoting new artists and included audio and video archives, music news, and message boards on the label's website.[51]

In 2002, Freddie Records entered a joint venture with WEA Latina for Ayala's tribute album for Pedro Infante. WEA Latina owns Infante's catalog, after the label's acquisition of Mexico's Peerless Records. Both labels financed the project and marketed the album through a direct-TV campaign. The labels shipped 100,000 units throughout the United States in its initial production run. Ayala released his 100th album with Freddie Records, El Numero Cien in 2002.[52] On June 5, 2002, Martinez unveiled the newly renovated three-story headquarters building of Freddie Records. The building was designed by Russ Berger and cost $4.5 million to build.[53] The opening ceremony was followed by an all-night celebration from the label's roster as well as the introduction of the company's Walk of Fame for its artists. Luis Silva, who became the company's marketing director, announced that the label began singing banda music musicians.[54]

In 2004, Martinez believed that Freddie Records had the most impressive roster in its history after signing several renowned artists who were previously signed to major labels.[55] At the 2004 Tejano Music Awards, Freddie Records dominated with 12 artist nominations across several categories.[56] In 2006, Antologia, a double-disc retrospective 30-track budget series for Freddie Records' artists was released. The label released the Antologia series, a double-disc 30-track retrospective budget series in 2006, which initially had slow sales. However, after a promotional campaign by the company, sales skyrocketed, reaching nearly 400,000 units sold by the end of the year. Martinez wanted to capitalize on the catalog music market, following Sony's success with their La Historia series.[57] In June 2006, Billboard named Freddie Records as the top regional Mexican album imprint, surpassing Sony BMG Norte, EMI Televisa, and Fonovisa.[58]

In October 2019, the Corpus Christi city council proclaimed a month-long celebration of Freddie Records' 50th anniversary.[59] In December 2019, the company commemorated its 50th anniversary in the Anchor Ballroom at Texas A&M University-Corpus Christi.[60]

Roster

[edit]

Current

[edit]

This is a list of artists currently signed to Freddie Records.

Former

[edit]

See also

[edit]

References

[edit]
  1. ^ a b Galindo-Mendez 1995, p. E-18.
  2. ^ Foley 2011, pp. 1, A6.
  3. ^ a b c d e f g h i Ferman 1999, p. 65.
  4. ^ Maldonado 1998, p. 52.
  5. ^ a b c d e f g h i Cabrera & 1997 (a), p. 61.
  6. ^ a b Anon. 1991, p. 51.
  7. ^ a b c Zuniga 1974, p. FM-3.
  8. ^ a b c d e Brite & 1972 (a), p. 29.
  9. ^ a b Zuniga 1974, p. 36.
  10. ^ a b Brite & 1972 (b), p. 16.
  11. ^ Patoski 1978, p. 212.
  12. ^ Silva & Brite 1974, p. 29.
  13. ^ Ragland 2009, p. 129.
  14. ^ a b c Ragland 2009, p. 134.
  15. ^ Zuniga 1974, p. 38.
  16. ^ a b c d e f g h Sippel 1974, p. T-22.
  17. ^ Gonzalez 1976, p. 76.
  18. ^ a b c Mortensen 1978, p. 1.
  19. ^ Mortensen 1979, p. 3.
  20. ^ Cabrera & 1993 (a), p. 65.
  21. ^ a b Spies 1979, p. 57.
  22. ^ Gilpin 1979, p. 33.
  23. ^ San Miguel 2002, p. 16.
  24. ^ a b c d e Forrest 1981, p. LA-55.
  25. ^ a b c d Guterrez & Wilson 1989, p. T-28.
  26. ^ Burr 1987, p. 54.
  27. ^ Guterrez & Wilson 1989, p. T-40.
  28. ^ a b c d e f g h Agudela 1985, p. M-18.
  29. ^ a b Peña 1999, p. 189.
  30. ^ Burr 1999, p. 15.
  31. ^ Patoski 1996, p. 84.
  32. ^ Suarez 1990, p. 16.
  33. ^ Anon. & 1990 (a), p. 45.
  34. ^ Cabrera & 1991 (a), p. 73.
  35. ^ a b Maldonado 1992, p. 48.
  36. ^ Burr 1992, p. 96.
  37. ^ Cabrera & 1993 (b), p. 90.
  38. ^ a b Stein 1994, p. 105.
  39. ^ a b c d Lannert & Burr 1996, pp. 40, 42.
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Works cited

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