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{{Short description|Brazilian designer and art director (1938–1982)}}
{{Infobox person
{{Infobox person
| name = Bea Feitler
| name = Bea Feitler
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| caption = Bea Feitler
| caption = Bea Feitler
| birth_name = Beatriz Feitler
| birth_name = Beatriz Feitler
| birth_date = February 5, 1938<ref name="revista">{{cite news|last1=Arrais|first1=Luiz|title=Design Brasileiro em Nova York|url=http://www.revistacontinente.com.br/sumario/182/928-a-contenente/revista/portfolio/12259-design-brasileiro-em-nova-york.html|accessdate=17 June 2017|work=Revista Continente|language=pt-br}}</ref>
| birth_date = February 5, 1938<ref name="revista">{{cite news|last1=Arrais|first1=Luiz|title=Design Brasileiro em Nova York|url=http://www.revistacontinente.com.br/sumario/182/928-a-contenente/revista/portfolio/12259-design-brasileiro-em-nova-york.html|access-date=17 June 2017|work=Revista Continente|language=pt-br}}</ref>
| birth_place =[[Rio de Janeiro]], Brazil
| birth_place =[[Rio de Janeiro]], Brazil
| death_date = {{Death date and age|1982|4|8|1938|2|5}}
| death_date = {{Death date and age|1982|4|8|1938|2|5}}
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| notable_works =
| notable_works =
}}
}}
'''Beatriz Feitler''' (February 5, 1938 &ndash; April 8, 1982)<ref name="nytimes">{{cite news|title=Bea Feitler, Magazine And Book Designer, 44|url=https://www.nytimes.com/1982/04/11/obituaries/bea-feitler-magazine-and-book-designer-44.html|accessdate=17 June 2017|work=The New York Times|date=11 April 1982}}</ref> was a [[Brazil]]ian [[designer]] and [[art director]] best known for her work in ''[[Harper's Bazaar]]'', ''[[Ms. (magazine)|Ms.]]'', ''[[Rolling Stone]]'' and the premiere issue of the modern ''[[Vanity Fair (magazine)|Vanity Fair]]''.
'''Beatriz Feitler''' (February 5, 1938 &ndash; April 8, 1982)<ref name="nytimes">{{cite news|title=Bea Feitler, Magazine And Book Designer, 44|url=https://www.nytimes.com/1982/04/11/obituaries/bea-feitler-magazine-and-book-designer-44.html|access-date=17 June 2017|work=The New York Times|date=11 April 1982}}</ref> was a Brazilian [[designer]] and [[art director]] best known for her work in ''[[Harper's Bazaar]]'', ''[[Ms. (magazine)|Ms.]]'', ''[[Rolling Stone]]'' and the premiere issue of the modern ''[[Vanity Fair (magazine)|Vanity Fair]]''.


==Early life, education and early career==
==Early life, education and early career==
Feitler was born in [[Rio de Janeiro]] in 1938, after her Jewish parents Rudi and Erna Feitler fled Nazi Germany.<ref name="revista"/> She spent most of her working life in the United States where she graduated from [[Parson's School of Design]] in New York City. She designed record jackets for [[Atlantic Records]].
Feitler was born in [[Rio de Janeiro]] in 1938, after her Jewish parents Rudi and Erna Feitler fled Nazi Germany.<ref name="revista"/> She spent most of her working life in the United States where she graduated from [[Parson's School of Design]] in New York City. She designed record jackets for [[Atlantic Records]] and [[London Records]].<ref>{{Cite web |title=Bea Feitler Discography |url=https://www.discogs.com/artist/2033242-Bea-Feitler |access-date=June 6, 2024 |website=Discogs}}</ref>


After her graduation in 1959, she returned to Brazil to study painting in Rio de Janeiro. In partnership with two other graphic designers Serguio Jaguaribe (the cartoonist [[Jaguar (cartoonist)|Jaguar]])<ref>[http://www.itaucultural.org.br/aplicexternas/enciclopedia_ic/index.cfm?fuseaction=artistas_biografia&cd_verbete=3595&cd_idioma=28555&cd_item=3%7CEnciclopédia Itaú Cultural Artes Visuais - Jaguar] {{webarchive|url=https://web.archive.org/web/20101124183142/http://www.itaucultural.org.br/aplicexternas/enciclopedia_ic/index.cfm?fuseaction=artistas_biografia&cd_verbete=3595&cd_idioma=28555&cd_item=3|date=November 24, 2010}}</ref> and Glauco Rodrigues, she started ''Estudio G,'' an art studio specializing in posters, album covers, and book design.<ref>{{Cite news|url=http://www.aiga.org/medalist-beafeitler |title=Bea Feitler |last = Meggs |first = Philip B. |work=AIGA: the professional association for design |access-date=June 4, 2019 }}</ref> Feitler worked in an advertising agency with for the progressive ''Senhor'' magazine.
After her graduation in 1959, she returned to Brazil to study painting in Rio de Janeiro. In partnership with two other graphic designers Sérgio Jaguaribe (the cartoonist [[Jaguar (cartoonist)|Jaguar]])<ref>[http://www.itaucultural.org.br/aplicexternas/enciclopedia_ic/index.cfm?fuseaction=artistas_biografia&cd_verbete=3595&cd_idioma=28555&cd_item=3%7CEnciclopédia Itaú Cultural Artes Visuais - Jaguar] {{webarchive|url=https://web.archive.org/web/20101124183142/http://www.itaucultural.org.br/aplicexternas/enciclopedia_ic/index.cfm?fuseaction=artistas_biografia&cd_verbete=3595&cd_idioma=28555&cd_item=3|date=November 24, 2010}}</ref> and Glauco Rodrigues, she started ''Estudio G,'' an art studio specializing in posters, album covers, and book design.<ref>{{Cite news|url=http://www.aiga.org/medalist-beafeitler |title=Bea Feitler |last = Meggs |first = Philip B. |work=AIGA: the professional association for design |access-date=June 4, 2019 }}</ref> Feitler worked in an advertising agency with for the progressive ''Senhor'' magazine.


Amongst her most important works of this period are the book covers made for Editora do Autor, a brief publishing enterprise of the authors [[Fernando Sabino]] and [[Rubem Braga]].{{sfn|Melo|2006|p=74}}
Amongst her most important works of this period are the book covers made for Editora do Autor, a brief publishing enterprise of the authors [[Fernando Sabino]] and [[Rubem Braga]].{{sfn|Melo|2006|p=74}}
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Feitler and Ansel's joint tenure at ''Harper's Bazaar'' created high quality design while responding to the political and cultural change of the 1960s. Feitler was often ahead of her time, in 1965 she and [[Richard Avedon]] used the first black model in a shoot for a major fashion magazine, leading to a public backlash, and loss of business. Black women would not begin to be regularly featured in the magazine for several years after Feitler.<ref>{{Cite web|url=http://www.oxfordartonline.com/subscriber/article/grove/art/T2021659|title=Feitler, Bea|last=Marapane|first=Daham|date=26 Jun 2016|website=Grove Art Online. Oxford Art Online|publisher=Oxford University Press|access-date=26 Jun 2016}}</ref>
Feitler and Ansel's joint tenure at ''Harper's Bazaar'' created high quality design while responding to the political and cultural change of the 1960s. Feitler was often ahead of her time, in 1965 she and [[Richard Avedon]] used the first black model in a shoot for a major fashion magazine, leading to a public backlash, and loss of business. Black women would not begin to be regularly featured in the magazine for several years after Feitler.<ref>{{Cite web|url=http://www.oxfordartonline.com/subscriber/article/grove/art/T2021659|title=Feitler, Bea|last=Marapane|first=Daham|date=26 Jun 2016|website=Grove Art Online. Oxford Art Online|publisher=Oxford University Press|access-date=26 Jun 2016}}</ref>


"Her keen aesthetic judgement was appreciated and respected by her peers – and especially by the photographers. In a 1968 Graphics article [[Richard Avedon]] recalled the close creative collaboration of the two young women designers for the cover of the April 1965 issue of ''Bazaar''."<ref name="Women in Graphic Design">{{cite book|editor=Gerda Breuer and Julia Meer.|title= Women in Graphic Design|year=2012|publisher= Berlin: Jovis|isbn= 9783868591538|page= 444}}</ref> The final cover of a pink space helmet won an ADC medal.
"Her keen aesthetic judgement was appreciated and respected by her peers – and especially by the photographers. In a 1968 Graphics article [[Richard Avedon]] recalled the close creative collaboration of the two young women designers for the cover of the April 1965 issue of ''Bazaar''."<ref name="Women in Graphic Design">{{cite book|editor=[[Gerda Breuer]] and Julia Meer.|title= Women in Graphic Design|year=2012|publisher= Berlin: Jovis|isbn= 9783868591538|page= 444}}</ref> The final cover of a pink space helmet won an ADC medal.


== Later career ==
== Later career ==
In 1972, Feitler left ''[[Harper's Bazaar]]'' and joined [[Gloria Steinem]] to launch ''[[Ms. (magazine)|Ms.]]'' magazine,<ref name="jenkins">{{citation |last = Jenkins |first = Mark |title = She shot photography into respect |date = May 11, 2018 |newspaper = The Washington Post |url = https://search.proquest.com/docview/2036961754/ |access-date = June 4, 2019}}</ref> where she would remain until 1974. She was the first art director at ''Ms.'' magazine where she created an experimental look using day-glo inks and mixtures of photography, illustration, and typographic compositions.<ref>{{cite news|title=Bea Feitler, diretora de arte, designer e feminista|url=http://adar.com.br/adarblog/2012/07/bea-feitler-diretora-de-arte-designer-e-feminista/|accessdate=17 June 2017|work=Adar Box|language=pt-BR}}</ref>
In 1972, Feitler left ''[[Harper's Bazaar]]'' and joined [[Gloria Steinem]] to launch ''[[Ms. (magazine)|Ms.]]'' magazine,<ref name="jenkins">{{citation |last = Jenkins |first = Mark |title = She shot photography into respect |date = May 11, 2018 |newspaper = The Washington Post |url = https://www.proquest.com/docview/2036961754/ |access-date = June 4, 2019}}</ref> where she would remain until 1974. She was the first art director at ''Ms.'' magazine where she created an experimental look using day-glo inks and mixtures of photography, illustration, and typographic compositions.<ref>{{cite news|title=Bea Feitler, diretora de arte, designer e feminista|url=http://adar.com.br/adarblog/2012/07/bea-feitler-diretora-de-arte-designer-e-feminista/|access-date=17 June 2017|work=Adar Box|language=pt-BR}}{{Dead link|date=June 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>


Between 1974 and 1980 Feitler started teaching design classes at the [[School of Visual Arts]] (SVA) and worked on several freelance projects like posters and costumes for the [[Alvin Ailey Dance Company]], ad campaigns for [[Christian Dior]], [[Diane von Furstenberg]], [[Bill Haire]] and [[Calvin Klein]], and record jackets including the album [[Black and Blue]] by the [[Rolling Stones]].
Between 1974 and 1980 Feitler started teaching design classes at the [[School of Visual Arts]] (SVA) and worked on several freelance projects like posters and costumes for the [[Alvin Ailey Dance Company]], ad campaigns for [[Christian Dior]], [[Diane von Furstenberg]], [[Bill Haire]] and [[Calvin Klein]], and record jackets including the album [[Black and Blue]] by the [[Rolling Stones]].
In 1975, thanks to the insistence of [[Annie Leibovitz]], Feitler started working for ''[[Rolling Stone]]'', beginning her six-year association with the magazine which would lead her to redesigning its format twice.<ref name="acd">{{cite web|url=http://www.adcglobal.org/archive/hof/1991/?id=221|title=Art Directors Club 1991 Hall of Fame: Bea Feitler}}</ref><ref name="aiga">{{cite web|url=http://www.aiga.org/content.cfm/medalist-beafeitler|title=The Vitality of Risk|author=Philip B. Meggs}}</ref>
In 1975, thanks to the insistence of [[Annie Leibovitz]], Feitler started working for ''[[Rolling Stone]]'', beginning her six-year association with the magazine which would lead her to redesigning its format twice.<ref name="acd">{{cite web|url=http://www.adcglobal.org/archive/hof/1991/?id=221|title=Art Directors Club 1991 Hall of Fame: Bea Feitler}}</ref><ref name="aiga">{{cite web|url=http://www.aiga.org/content.cfm/medalist-beafeitler|title=The Vitality of Risk|author=Philip B. Meggs|access-date=2009-12-19|archive-date=2009-06-24|archive-url=https://web.archive.org/web/20090624113139/http://www.aiga.org/content.cfm/medalist-beafeitler|url-status=dead}}</ref>


==Illness and death==
==Illness and death==
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| publisher=Cosac Naify
| publisher=Cosac Naify
| isbn=85-7503-521-5
| isbn=85-7503-521-5
| ref=harv
}}
}}
*''Bea Feitler.'' Biography by Philip B. Meggs on AIGA [www.aiga.org/medalist-beafeitler/]
*''Bea Feitler.'' Biography by Philip B. Meggs on AIGA [www.aiga.org/medalist-beafeitler/]
*ADC Global [http://adcglobal.org/hall-of-fame/bea-feitler/]
*ADC Global [http://adcglobal.org/hall-of-fame/bea-feitler/]
*Bruno Feitler on Bea Feitler [http://halloffemmes.com/2014/03/bruno-feitler-about-bea-feitler/]
*Bruno Feitler on Bea Feitler [https://web.archive.org/web/20220702073727/http://halloffemmes.com/2014/03/bruno-feitler-about-bea-feitler/]
*Bea Feitler papers from the New School Archives and Special Collections [http://library.newschool.edu/archives/findingaids/KA001401.html]
*Bea Feitler papers from the New School Archives and Special Collections [https://findingaids.archives.newschool.edu/repositories/3/resources/15]
*Digitized documents from the Bea Feitler papers [http://digitalarchives.library.newschool.edu/index.php/Browse/objects/facet/collection_facet/id/12]
*Digitized documents from the Bea Feitler papers [http://digitalarchives.library.newschool.edu/index.php/Browse/objects/facet/collection_facet/id/12]

*{{cite book|editor=André Stolarski and Bruno Feitler.|title=O design de Bea Feitler.|year=2012|publisher=São Paulo: Cosac Naify|isbn= 9788540501386}} [http://www.worldcat.org/oclc/821073012 Link to Worldcat]
*{{cite book|editor=André Stolarski and Bruno Feitler.|title=O design de Bea Feitler.|year=2012|publisher=São Paulo: Cosac Naify|isbn= 9788540501386}} [http://www.worldcat.org/oclc/821073012 Link to Worldcat]
* {{cite book|editor=Gerda Breuer and Julia Meer.|title= Women in Graphic Design|year=2012|publisher= Berlin: Jovis|isbn= 9783868591538|pages= 443–444, 472}}
* {{cite book|editor=Gerda Breuer and Julia Meer.|title= Women in Graphic Design|year=2012|publisher= Berlin: Jovis|isbn= 9783868591538|pages= 443–444, 472}}
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[[Category:1938 births]]
[[Category:1938 births]]
[[Category:1982 deaths]]
[[Category:1982 deaths]]
[[Category:20th-century Brazilian women artists]]
[[Category:AIGA medalists]]
[[Category:AIGA medalists]]
[[Category:Parsons School of Design alumni]]
[[Category:Parsons School of Design alumni]]
[[Category:People from Rio de Janeiro (city)]]
[[Category:People from Rio de Janeiro (city)]]
[[Category:Brazilian graphic designers]]
[[Category:Brazilian graphic designers]]
[[Category:Brazilian women artists]]
[[Category:Harper's Bazaar|*]]
[[Category:Harper's Bazaar|*]]
[[Category:Brazilian people of German-Jewish descent]]
[[Category:Brazilian people of German-Jewish descent]]
[[Category:Brazilian Jews]]
[[Category:Brazilian Jews]]
[[Category:Brazilian expatriates in the United States]]
[[Category:Brazilian expatriates in the United States]]
[[Category:Women graphic designers]]
[[Category:Brazilian women graphic designers]]
[[Category:Brazilian photographers]]
[[Category:Deaths from cancer in Rio de Janeiro (state)]]


{{Brazil-bio-stub}}

Latest revision as of 05:12, 19 July 2024

Bea Feitler
Born
Beatriz Feitler

February 5, 1938[1]
DiedApril 8, 1982(1982-04-08) (aged 44)
Rio de Janeiro, Brazil
Alma materParson's School of Design
Occupation(s)Art director, Designer
Known forHarper's Bazaar, Ms.

Beatriz Feitler (February 5, 1938 – April 8, 1982)[2] was a Brazilian designer and art director best known for her work in Harper's Bazaar, Ms., Rolling Stone and the premiere issue of the modern Vanity Fair.

Early life, education and early career

[edit]

Feitler was born in Rio de Janeiro in 1938, after her Jewish parents Rudi and Erna Feitler fled Nazi Germany.[1] She spent most of her working life in the United States where she graduated from Parson's School of Design in New York City. She designed record jackets for Atlantic Records and London Records.[3]

After her graduation in 1959, she returned to Brazil to study painting in Rio de Janeiro. In partnership with two other graphic designers Sérgio Jaguaribe (the cartoonist Jaguar)[4] and Glauco Rodrigues, she started Estudio G, an art studio specializing in posters, album covers, and book design.[5] Feitler worked in an advertising agency with for the progressive Senhor magazine.

Amongst her most important works of this period are the book covers made for Editora do Autor, a brief publishing enterprise of the authors Fernando Sabino and Rubem Braga.[6]

Harper's Bazaar

[edit]

In 1961 Feitler returned to the United States where she was hired as an art assistant at Harper's Bazaar by her former teacher at Parsons, Marvin Israel, becoming co-art director of the magazine along with Ruth Ansel only two years later.

Feitler and Ansel's joint tenure at Harper's Bazaar created high quality design while responding to the political and cultural change of the 1960s. Feitler was often ahead of her time, in 1965 she and Richard Avedon used the first black model in a shoot for a major fashion magazine, leading to a public backlash, and loss of business. Black women would not begin to be regularly featured in the magazine for several years after Feitler.[7]

"Her keen aesthetic judgement was appreciated and respected by her peers – and especially by the photographers. In a 1968 Graphics article Richard Avedon recalled the close creative collaboration of the two young women designers for the cover of the April 1965 issue of Bazaar."[8] The final cover of a pink space helmet won an ADC medal.

Later career

[edit]

In 1972, Feitler left Harper's Bazaar and joined Gloria Steinem to launch Ms. magazine,[9] where she would remain until 1974. She was the first art director at Ms. magazine where she created an experimental look using day-glo inks and mixtures of photography, illustration, and typographic compositions.[10]

Between 1974 and 1980 Feitler started teaching design classes at the School of Visual Arts (SVA) and worked on several freelance projects like posters and costumes for the Alvin Ailey Dance Company, ad campaigns for Christian Dior, Diane von Furstenberg, Bill Haire and Calvin Klein, and record jackets including the album Black and Blue by the Rolling Stones. In 1975, thanks to the insistence of Annie Leibovitz, Feitler started working for Rolling Stone, beginning her six-year association with the magazine which would lead her to redesigning its format twice.[11][12]

Illness and death

[edit]

Feitler's final project was the premiere issue of the revived Vanity Fair. At that time she had undergone surgery and chemotherapy to treat a rare form of cancer and had been undergoing chemotherapy for several months already. Feitler died April 8, 1982, before the issue was published.[11]

See also

[edit]

References

[edit]
  1. ^ a b Arrais, Luiz. "Design Brasileiro em Nova York". Revista Continente (in Brazilian Portuguese). Retrieved 17 June 2017.
  2. ^ "Bea Feitler, Magazine And Book Designer, 44". The New York Times. 11 April 1982. Retrieved 17 June 2017.
  3. ^ "Bea Feitler Discography". Discogs. Retrieved June 6, 2024.
  4. ^ Itaú Cultural Artes Visuais - Jaguar Archived November 24, 2010, at the Wayback Machine
  5. ^ Meggs, Philip B. "Bea Feitler". AIGA: the professional association for design. Retrieved June 4, 2019.
  6. ^ Melo 2006, p. 74.
  7. ^ Marapane, Daham (26 Jun 2016). "Feitler, Bea". Grove Art Online. Oxford Art Online. Oxford University Press. Retrieved 26 Jun 2016.
  8. ^ Gerda Breuer and Julia Meer., ed. (2012). Women in Graphic Design. Berlin: Jovis. p. 444. ISBN 9783868591538.
  9. ^ Jenkins, Mark (May 11, 2018), "She shot photography into respect", The Washington Post, retrieved June 4, 2019
  10. ^ "Bea Feitler, diretora de arte, designer e feminista". Adar Box (in Brazilian Portuguese). Retrieved 17 June 2017.[permanent dead link]
  11. ^ a b "Art Directors Club 1991 Hall of Fame: Bea Feitler".
  12. ^ Philip B. Meggs. "The Vitality of Risk". Archived from the original on 2009-06-24. Retrieved 2009-12-19.

Further reading

[edit]
  • Melo, Chico Homem de (2006). O design gráfico brasileiro: anos 60. Cosac Naify. ISBN 85-7503-521-5.
  • Bea Feitler. Biography by Philip B. Meggs on AIGA [www.aiga.org/medalist-beafeitler/]
  • ADC Global [1]
  • Bruno Feitler on Bea Feitler [2]
  • Bea Feitler papers from the New School Archives and Special Collections [3]
  • Digitized documents from the Bea Feitler papers [4]
  • André Stolarski and Bruno Feitler., ed. (2012). O design de Bea Feitler. São Paulo: Cosac Naify. ISBN 9788540501386. Link to Worldcat
  • Gerda Breuer and Julia Meer., ed. (2012). Women in Graphic Design. Berlin: Jovis. pp. 443–444, 472. ISBN 9783868591538.