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Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822
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the annual Christmas format is generally not mentioned in infoboxes. Also, having the start date for the current call sign when that is well after the start date for the license itself (and was years after the move to the Memphis market, too!) seems unnecessary, it was KXMI in the brief period between KTMO and WJZN (WXMI was, and still is, a TV station in Michigan), etc.
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{{Infobox radio station
{{Infobox radio station
| name = WKIM
| name = WKIM
| image =
| logo =
| city = [[Munford, Tennessee]]
| city = [[Munford, Tennessee]]
| area = [[Memphis metropolitan area]]
| area = [[Memphis metropolitan area]]
| affiliations = [[Westwood One]]<BR>[[Memphis Showboats (2022)|Memphis Showboats]]<BR>[[Memphis Tigers]]<BR>[[Tennessee Titans Radio Network|Tennessee Titans]]
| branding = ''98-9 The Bridge''
| slogan = Connecting you to your favorite music
| branding = ''News Talk 98.9''
| frequency = 98.9 [[Megahertz|MHz]]
| frequency = 98.9 [[Megahertz|MHz]]
| airdate = {{start date|1958}} (as KTMO)
| airdate = {{start date|1948}} (as KTMO in [[Kennett, Missouri]])
| format = [[Adult contemporary]]
| format = [[Talk radio|News/talk]]
| erp = 100,000 [[watt]]s horizontal <br>98,100 watts vertical
| network = [[CBS News Radio]]
| erp = 100,000 [[watt]]s [[Polarization (waves)|horizontal]] <br>98,100 watts vertical
| haat = {{start date|187|m|ft|sp=us}}
| haat = {{convert|187|m|ft|sp=us}}
| coordinates = {{coord|35.155|N|89.822|W|type:landmark_region:US-TN_source:FCC|display=inline,title}}
| coordinates = {{coord|35.155|N|89.822|W|type:landmark_region:US-TN_source:FCC|display=inline,title}}
| class = C1
| class = C1
Line 18: Line 19:
| owner = [[Cumulus Media]]
| owner = [[Cumulus Media]]
| licensee = Radio License Holding CBC, LLC
| licensee = Radio License Holding CBC, LLC
| sister_stations = [[WGKX-FM|WGKX]], [[WRBO]], [[WXMX]]
| sister_stations = [[WGKX]], [[WRBO]], [[WXMX]]
| webcast = [http://player.listenlive.co/24721 Listen Live]
| webcast = [http://player.listenlive.co/24721 Listen Live]
| website = [http://www.989thebridge.com/ 989thebridge.com]
| website = [https://www.newstalk989.com newstalk989.com]
| licensing_authority= [[Federal Communications Commission|FCC]]
|}}
}}


'''WKIM''' (98.9 [[Hertz|MHz]], "98-9 The Bridge") is a [[commercial radio|commercial]] [[FM radio|FM]] [[radio station]] [[city of license|licensed]] to [[Munford, Tennessee]], and serving the [[Memphis, Tennessee|Memphis]] area. It is owned by [[Cumulus Media]] and airs an [[adult contemporary]] [[radio format]]. The station's studios are located at the Memphis Radio Group building in East Memphis, and the [[transmitter]] site is in [[Cordova, Tennessee]], off Raleigh-Lagrange Road.<ref>[https://radio-locator.com/cgi-bin/finder?call=wkim&x=0&y=0&sr=Y&s=C Radio-Locator.com/WKIM]</ref> Weekday mornings, WKIM carries the [[radio syndication|syndicated]] ''[[The Bob and Sheri Show|Bob & Sheri Show]]'' from [[WLNK]] [[Charlotte, North Carolina|Charlotte]].
'''WKIM''' (98.9 [[FM broadcasting|FM]]) is a [[commercial radio|commercial]] [[radio station]] [[city of license|licensed]] to [[Munford, Tennessee]], and serving the [[Memphis metropolitan area]]. It is owned by [[Cumulus Media]] and airs a [[Talk radio|news/talk]] [[radio format]].
The [[radio studio|studio]]s are located on Murray Road at the Memphis Radio Group building in East Memphis. The [[transmitter]] site is in [[Cordova, Tennessee]], off Raleigh-Lagrange Road.<ref>[https://radio-locator.com/cgi-bin/finder?call=wkim&x=0&y=0&sr=Y&s=C Radio-Locator.com/WKIM]</ref> WKIM has an [[effective radiated power]] (ERP) of 100,000 [[watt]]s, the current maximum for American FM stations.

==Programming==
Weekdays on WKIM have local shows in morning and afternoon [[drive time]], ''Memphis Morning News'' and ''Nation of Jake''. The rest of the schedule is [[radio syndication|nationally syndicated]] talk shows, including ''[[The Dan Bongino Show]]'', ''[[The Ben Shapiro Show]]'', and ''Ground Zero with Clyde Lewis''. Weekends have programs from [[CBS News Radio]], in addition to [[infomercial|infomercials]] and talk show replays.<ref>{{cite web|url=https://www.newstalk989.com/2021/07/02/on-air-schedule-2/|title=News Talk 98.9, The Roar of Memphis On Air Schedule|date=2 July 2021 |publisher=WKIM|accessdate=January 29, 2023}}</ref>

WKIM carries [[Tennessee Titans]] [[NFL|football]] along with [[University of Memphis]] [[Memphis Tigers football|Tigers football]], [[Memphis Tigers men's basketball|men's basketball]], and [[Memphis Tigers women's basketball|women's basketball]], and the [[Memphis Showboats (2023)|Memphis Showboats]] of the [[United Football League (2024)|UFL]] in addition to seasonal talk shows with the Memphis football and men's basketball coaches.<ref>{{cite web|url=https://www.tennesseetitans.com/audio/titans-radio/titans-radio-affiliates|title=Titans Radio Affiliates|date=August 1, 2022|publisher=Tennessee Titans|accessdate=January 29, 2023}}</reF><reF>{{cite web|url=https://affiliateresources.learfieldimgcollege.com/memphis-tigers/|title=Memphis Tigers|publisher=Learfield|accessdate=January 29, 2023}}</reF>


==History==
==History==
===Early years (1948–2001)===
The station was originally located in [[Kennett, Missouri]], and used the [[call sign]] '''KTMO''' prior to its move-in to the Memphis [[media market|radio market]] in 2001. The station then began targeting Memphis with a [[smooth jazz]] format as "Smooth Jazz 98.9" '''WJZN'''. In November 2004, the station changed to a [[rhythmic contemporary]] format as '''WMPW''', "Power 99", putting it in competition with [[urban contemporary]] 97.1 [[WHRK]], rhythmic 107.1 [[KXHT]] and [[contemporary hit radio|mainstream top 40]] 107.5 [[WHBQ-FM]].
The station [[sign-on|signed on]] the air in 1948. It was in [[Kennett, Missouri]], and used the [[call sign]] '''KTMO'''. In 2001, the [[Federal Communications Commission]] (FCC) gave it permission to move into the more lucrative Memphis [[media market|radio market]].


=== Smooth jazz (2001–2004) ===
After its relocation, it began playing [[smooth jazz]] as "Smooth Jazz 98.9" '''WJZN'''. That lasted three years.

=== Rhythmic (2004–2006) ===
In November 2004, the station changed to a [[rhythmic contemporary]] format as '''WMPW''', "Power 99", putting it in competition with [[urban contemporary]] [[WHRK]], rhythmic [[KXHT]] and [[contemporary hit radio|mainstream top 40]] [[WHBQ-FM]].

===Adult hits (2006–2010)===
[[File:WKIM.png|thumb|200px|left|Former logo used from September 15, 2006 through April 3, 2010]]
[[File:WKIM.png|thumb|200px|left|Former logo used from September 15, 2006 through April 3, 2010]]
On September 15, [[2006 in radio|2006]], at 2 p.m., WMPW flipped to a female-leaning [[adult hits]] format as "98.9 Kim FM" under new call letters '''WKIM'''. The first song on "Kim FM" was ''[[Like a Prayer (song)|Like a Prayer]]'' by [[Madonna (entertainer)|Madonna]]. After several books of substandard ratings, about a year later, the station flipped formats to [[Hot AC]]. The change still did not draw enough listeners.
On September 15, [[2006 in radio|2006]], at 2 p.m., WMPW flipped to a female-leaning [[adult hits]] format as "98-9 Kim FM" under new call letters '''WKIM'''. The first song on "Kim FM" was ''[[Like a Prayer (song)|Like a Prayer]]'' by [[Madonna (entertainer)|Madonna]]. After several books of substandard ratings, about a year later, the station flipped formats to [[Hot AC]]. The change still did not draw enough listeners.


On March 31, [[2010 in radio|2010]], at 5 p.m., the format was flipped to 1990s hits as ''Gen X 98.9''. The first song on "Gen X 98.9" was ''[[Losing My Religion]]'' by [[R.E.M]].<ref>[https://radioinsight.com/headlines/5129/kim-98-9-memphis-flips-to-music-for-generation-x/ Kim 98.9 Flips to 'Music for Generation X']</ref> By that autumn, the station added some current hits, making it a 1990s/Hot AC hybrid format.


=== '90s hits (2010–2011) ===
On March 31, [[2010 in radio|2010]], at 5 p.m., the format was flipped to 1990s hits as ''Gen X 98-9''. The first song on "Gen X 98.9" was ''[[Losing My Religion]]'' by [[R.E.M]].<ref>[https://radioinsight.com/headlines/5129/kim-98-9-memphis-flips-to-music-for-generation-x/ Kim 98.9 Flips to 'Music for Generation X']</ref> By that autumn, the station added some current hits, making it a 1990s/Hot AC hybrid format.

===News/talk (2011–2015)===
On April 25, 2011, the station switched to a [[talk radio|talk]] format, branded as "News/Talk 98.9".<ref>[https://radioinsight.com/headlines/netgnomes/32806/fm-talking-in-memphis/ FM Talking in Memphis]</ref> Because the station is owned by [[Cumulus Media]], many of the shows heard on News/Talk 98.9 were from the co-owned [[Westwood One (current)|Westwood One Network]].
On April 25, 2011, the station switched to a [[talk radio|talk]] format, branded as "News/Talk 98.9".<ref>[https://radioinsight.com/headlines/netgnomes/32806/fm-talking-in-memphis/ FM Talking in Memphis]</ref> Because the station is owned by [[Cumulus Media]], many of the shows heard on News/Talk 98.9 were from the co-owned [[Westwood One (current)|Westwood One Network]].


=== Classic hip hop (2015–2017) ===
On February 27, 2015, at Noon, WKIM flipped to [[classic hip-hop]], branded as "98.9 The Vibe." The first song on "The Vibe" was "[[Hip Hop Hooray]]" by [[Naughty by Nature]]. WKIM was one of two stations in the market airing the format. [[WIVG]] "Bumpin' 96" was the other. That station has since flipped back to [[alternative rock]]).<ref>[https://radioinsight.com/headlines/netgnomes/92069/more-classic-hip-hop-for-memphis/ More Classic Hip Hop for Memphis]</ref>
On February 27, 2015, at Noon, WKIM flipped to [[classic hip-hop]], branded as "98.9 The Vibe." The first song on "The Vibe" was "[[Hip Hop Hooray]]" by [[Naughty by Nature]]. WKIM was one of two stations in the market airing the format; [[WIVG]] was the other. (That station has since flipped back to [[alternative rock]]).<ref>[https://radioinsight.com/headlines/netgnomes/92069/more-classic-hip-hop-for-memphis/ More Classic Hip Hop for Memphis]</ref>

=== Adult contemporary (2017–2021) ===
On October 31, 2017, at Noon, WKIM began [[stunting (broadcasting)|stunting]] with [[Christmas music]] as "Christmas 98.9." On December 26, at 6 a.m., WKIM flipped to [[adult contemporary]] as "98.9 The Bridge." The switch puts WKIM in competition with [[Entercom]]-owned [[WRVR]], one of Memphis' leading radio stations.<ref>[https://radioinsight.com/headlines/120662/cumuluss-vibe-begins-christmas-stunt-memphis/ Cumulus' Vibe Begins Christmas Stunt in Memphis]</ref> From early November until the [[Christmas]] holidays, WKIM switched to all-[[Christmas music]]. Weekday mornings, WKIM carried the [[radio syndication|syndicated]] ''[[The Bob and Sheri Show|Bob & Sheri Show]]'' from [[WLNK]] in [[Charlotte, North Carolina|Charlotte]].

===Talk (2021–present)===
On May 25, 2021, Cumulus Media announced a five-year agreement to carry [[University of Memphis]] [[Memphis Tigers|Tigers]] athletics on WKIM. The Tigers had previously been heard on [[iHeartMedia]]'s [[WREC]] [[600 AM]] and [[WEGR]] [[102.7 FM]]. Concurrently, it was also announced WKIM would flip back to a talk radio format as "News/Talk 98.9, The Roar of Memphis".<ref>[https://radioinsight.com/headlines/208692/cumulus-to-flip-98-9-the-bridge-memphis-to-conservative-talk-adds-university-of-memphis-sports/ Cumulus To Flip 98.9 The Bridge Memphis To Conservative Talk; Adds University Of Memphis Sports]</ref>


WKIM also became the Memphis affiliate for the [[Tennessee Titans Radio Network]]. In addition, WKIM affiliated with [[CBS Radio News]] for world and national news coverage.
On October 31, 2017, at Noon, WKIM began playing all [[Christmas music]] as "Christmas 98.9." On December 26, at 6 a.m., WKIM flipped to [[adult contemporary music]] as "98-9 The Bridge." The switch puts WKIM in competition with [[Entercom]]-owned 106.7 [[WRVR]], one of Memphis' leading radio stations.<ref>[https://radioinsight.com/headlines/120662/cumuluss-vibe-begins-christmas-stunt-memphis/ Cumulus' Vibe Begins Christmas Stunt in Memphis]</ref>


==References==
==References==
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==External links==
==External links==
*[http://www.989thebridge.com 98.9 The Bridge official website]
*[https://www.newstalk989.com News Talk 98.9 official website]
*{{FM station data|WKIM}}
*{{FM station data|33671|WKIM}}


{{Memphis Radio}}
{{Memphis Radio}}
{{Adult Contemporary Radio Stations in Tennessee}}
{{News/Talk Radio Stations in Tennessee}}
{{Cumulus Media}}
{{Cumulus Media}}


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[[Category:Radio stations in Memphis, Tennessee|KIM]]
[[Category:Radio stations in Memphis, Tennessee|KIM]]
[[Category:Cumulus Media radio stations]]
[[Category:Cumulus Media radio stations]]
[[Category:Adult contemporary radio stations in the United States]]
[[Category:News and talk radio stations in the United States]]
[[Category:Conservative talk radio]]

Latest revision as of 13:14, 20 July 2024

WKIM
Broadcast areaMemphis metropolitan area
Frequency98.9 MHz
BrandingNews Talk 98.9
Programming
FormatNews/talk
NetworkCBS News Radio
AffiliationsWestwood One
Memphis Showboats
Memphis Tigers
Tennessee Titans
Ownership
Owner
WGKX, WRBO, WXMX
History
First air date
1948 (1948) (as KTMO in Kennett, Missouri)
Former call signs
KTMO (1958–2001)
KXMI (4/2001–5/2001)
WJZN (2001–2004)
WMPW (2004–2006)
Call sign meaning
KIM FM (former format)
Technical information[1]
Licensing authority
FCC
Facility ID33671
ClassC1
ERP100,000 watts horizontal
98,100 watts vertical
HAAT187 meters (614 ft)
Transmitter coordinates
35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822
Links
Public license information
WebcastListen Live
Websitenewstalk989.com

WKIM (98.9 FM) is a commercial radio station licensed to Munford, Tennessee, and serving the Memphis metropolitan area. It is owned by Cumulus Media and airs a news/talk radio format.

The studios are located on Murray Road at the Memphis Radio Group building in East Memphis. The transmitter site is in Cordova, Tennessee, off Raleigh-Lagrange Road.[2] WKIM has an effective radiated power (ERP) of 100,000 watts, the current maximum for American FM stations.

Programming

[edit]

Weekdays on WKIM have local shows in morning and afternoon drive time, Memphis Morning News and Nation of Jake. The rest of the schedule is nationally syndicated talk shows, including The Dan Bongino Show, The Ben Shapiro Show, and Ground Zero with Clyde Lewis. Weekends have programs from CBS News Radio, in addition to infomercials and talk show replays.[3]

WKIM carries Tennessee Titans football along with University of Memphis Tigers football, men's basketball, and women's basketball, and the Memphis Showboats of the UFL in addition to seasonal talk shows with the Memphis football and men's basketball coaches.[4][5]

History

[edit]

Early years (1948–2001)

[edit]

The station signed on the air in 1948. It was in Kennett, Missouri, and used the call sign KTMO. In 2001, the Federal Communications Commission (FCC) gave it permission to move into the more lucrative Memphis radio market.

Smooth jazz (2001–2004)

[edit]

After its relocation, it began playing smooth jazz as "Smooth Jazz 98.9" WJZN. That lasted three years.

Rhythmic (2004–2006)

[edit]

In November 2004, the station changed to a rhythmic contemporary format as WMPW, "Power 99", putting it in competition with urban contemporary WHRK, rhythmic KXHT and mainstream top 40 WHBQ-FM.

Adult hits (2006–2010)

[edit]
Former logo used from September 15, 2006 through April 3, 2010

On September 15, 2006, at 2 p.m., WMPW flipped to a female-leaning adult hits format as "98-9 Kim FM" under new call letters WKIM. The first song on "Kim FM" was Like a Prayer by Madonna. After several books of substandard ratings, about a year later, the station flipped formats to Hot AC. The change still did not draw enough listeners.


'90s hits (2010–2011)

[edit]

On March 31, 2010, at 5 p.m., the format was flipped to 1990s hits as Gen X 98-9. The first song on "Gen X 98.9" was Losing My Religion by R.E.M.[6] By that autumn, the station added some current hits, making it a 1990s/Hot AC hybrid format.

News/talk (2011–2015)

[edit]

On April 25, 2011, the station switched to a talk format, branded as "News/Talk 98.9".[7] Because the station is owned by Cumulus Media, many of the shows heard on News/Talk 98.9 were from the co-owned Westwood One Network.

Classic hip hop (2015–2017)

[edit]

On February 27, 2015, at Noon, WKIM flipped to classic hip-hop, branded as "98.9 The Vibe." The first song on "The Vibe" was "Hip Hop Hooray" by Naughty by Nature. WKIM was one of two stations in the market airing the format; WIVG was the other. (That station has since flipped back to alternative rock).[8]

Adult contemporary (2017–2021)

[edit]

On October 31, 2017, at Noon, WKIM began stunting with Christmas music as "Christmas 98.9." On December 26, at 6 a.m., WKIM flipped to adult contemporary as "98.9 The Bridge." The switch puts WKIM in competition with Entercom-owned WRVR, one of Memphis' leading radio stations.[9] From early November until the Christmas holidays, WKIM switched to all-Christmas music. Weekday mornings, WKIM carried the syndicated Bob & Sheri Show from WLNK in Charlotte.

Talk (2021–present)

[edit]

On May 25, 2021, Cumulus Media announced a five-year agreement to carry University of Memphis Tigers athletics on WKIM. The Tigers had previously been heard on iHeartMedia's WREC 600 AM and WEGR 102.7 FM. Concurrently, it was also announced WKIM would flip back to a talk radio format as "News/Talk 98.9, The Roar of Memphis".[10]

WKIM also became the Memphis affiliate for the Tennessee Titans Radio Network. In addition, WKIM affiliated with CBS Radio News for world and national news coverage.

References

[edit]
  1. ^ "Facility Technical Data for WKIM". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/WKIM
  3. ^ "News Talk 98.9, The Roar of Memphis On Air Schedule". WKIM. 2 July 2021. Retrieved January 29, 2023.
  4. ^ "Titans Radio Affiliates". Tennessee Titans. August 1, 2022. Retrieved January 29, 2023.
  5. ^ "Memphis Tigers". Learfield. Retrieved January 29, 2023.
  6. ^ Kim 98.9 Flips to 'Music for Generation X'
  7. ^ FM Talking in Memphis
  8. ^ More Classic Hip Hop for Memphis
  9. ^ Cumulus' Vibe Begins Christmas Stunt in Memphis
  10. ^ Cumulus To Flip 98.9 The Bridge Memphis To Conservative Talk; Adds University Of Memphis Sports
[edit]