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{{Infobox radio station
{{Infobox radio station
| name = WQLQ
| name = WQLQ
| image = [[File:WQLQ live 999 logo.png|175px]]
| logo = WQLQ live 999 logo.png
| logo_size = 175px
⚫
| city = [[Benton Harbor, Michigan]]
| area = [[St. Joseph, Michigan|St. Joseph]]/[[Benton Harbor, Michigan]]/[[South Bend]]/[[Michigan City, Indiana]]
| city = [[Benton Harbor, Michigan]]
| area = [[South Bend, Indiana]]
| branding = ''Live 99.9''
| branding = Live 99.9
| slogan = Number 1 For New Music (primary)<br>25 In A Row, And More New Music! (secondary)
| frequency = 99.9 [[MHz]]
| frequency = 99.9 [[MHz]] {{HD Radio}}
| translator = {{Radio Relay|107.9|W300EJ|Benton Harbor|HD2}}
| airdate = 1947 (as WHFB-FM)
| airdate = October 10, [[1947 in radio|1947]] (as WHFB-FM)<ref name="BCYearbook1971">''[https://www.americanradiohistory.com/Archive-BC-YB/1971/B-1-Radio-YB-1971.pdf 1971 Broadcasting Yearbook]'', [[Broadcasting & Cable|Broadcasting]], 1971. p. B-102. Retrieved March 26, 2020.</ref>
| format = [[Contemporary hit radio|Mainstream]]/[[Rhythmic Top 40]]<ref>http://www.mediabase.com/mmrweb/index.asp?dest=</ref>
| format = [[Alternative rock]]
⚫
| erp = 50,000 [[watt]]s
| subchannels = HD2: 107.9 The Lake ([[Classic rock]])<br>HD3: [[WSBT (AM)|WSBT]] simulcast ([[Sports radio|Sports]])
⚫
| haat = {{convert|124|meters}}
⚫
| erp = 50,000 [[watt]]s
⚫
| class = B
⚫
| haat = {{convert|124|m|ft|sp=us}}
⚫
| facility_id = 72175
⚫
| class = B
⚫
| callsign_meaning = '''WQ''' '''L'''ive 99.9 '''Q'''
⚫
| facility_id = 72175
⚫
| former_callsigns = WHFB-FM (1947-2016)
| licensing_authority = [[Federal Communications Commission|FCC]]
| affiliations =
⚫
| callsign_meaning = '''W Q''' '''L'''ive 99.9 '''Q'''
⚫
| owner = [[Mid-West Family Broadcasting]]
⚫
| former_callsigns = WHFB-FM (1947–2016)
⚫
| licensee = WSJM, Inc.
⚫
| owner = [[Mid-West Family Broadcasting]]
⚫
| sister_stations = [[WSBT (AM)|WSBT]], [[WNSN]], [[WZOC]]
⚫
| licensee = WSJM, Inc.
| webcast = [http://live999radio.com/listen-live/ Listen Live]
| affiliations = [[Premiere Networks]]<br>[[United Stations Radio Networks]]
| website = [http://live999radio.com live999radio.com]
⚫
| sister_stations = [[WSBT (AM)|WSBT]], [[WNSN]], [[WZOC]]
| webcast = [https://player.amperwave.net/4460 Listen Live]<br>[https://player.listenlive.co/72681/ Listen Live (HD2)]
| website = [https://www.live999radio.com live999radio.com]<br>[https://www.1079thelake.com 1079thelake.com] (HD2)
}}
}}


'''WQLQ''' (99.9 FM) is a [[radio station]] licensed to [[Benton Harbor, Michigan]]. WQLQ is owned by [[Mid-West Family Broadcasting]]. Its signal is regularly heard as far as [[Chicago, Illinois]], as far east as [[Battle Creek, Michigan]]. It serves [[Michiana]].
'''WQLQ''' (99.9 [[FM broadcasting|FM]]) is a [[radio station]] licensed to [[Benton Harbor, Michigan]] targeting the [[South Bend, Indiana]] market. WQLQ is owned by [[Mid-West Family Broadcasting]]. Its signal is regularly heard as far as [[Chicago, Illinois]], and as far east as [[Battle Creek, Michigan]].


As of June 2011, the station has re-imaged from '''Cat Country 99-9''' to '''Real Country 99-Nine'''.
As of June 2011, the station has re-imaged from '''Cat Country 99-9''' to '''Real Country 99-Nine'''.


Previous to the country format, the then-WHFB-FM acted as a local station serving the Benton Harbor/St. Joseph area, with [[beautiful music]] and [[adult contemporary]] music formats.
Previous to the country format, the then-WHFB-FM acted as a local station serving the Benton Harbor/St. Joseph area, with [[beautiful music]] and [[adult contemporary]] music formats.


In September 2015, [[Schurz Communications]], which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company. The transaction is part of the $442.5 million acquisition of Schurz' broadcast interests, including WHFB-FM, by [[Gray Television]].<ref name=sbt-saletogray>{{cite news|title=Schurz Communications to sell WSBT and other TV, radio stations|url=http://www.southbendtribune.com/news/local/schurz-communications-to-sell-wsbt-and-other-tv-radio-stations/article_e95251d6-5b1d-11e5-b80b-ef330f571e57.html|accessdate=September 14, 2015|work=[[South Bend Tribune]]|date=September 14, 2015}}</ref><ref name=b&c-saletogray>{{cite news|last1=Kuperberg|first1=Jonathan|title=Gray Acquiring TV, Radio Stations from Schurz for $442.5 Million|url=http://www.broadcastingcable.com/news/local-tv/gray-acquiring-tv-radio-stations-schurz-4425-million/144190|accessdate=September 14, 2015|work=[[Broadcasting & Cable]]|date=September 14, 2015}}</ref><ref name=fcc-saletogray>{{cite web|title=APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1687209&Service=FM&Form_id=314&Facility_id=12999|website=CDBS Public Access|publisher=[[Federal Communications Commission]]|accessdate=September 18, 2015|date=September 17, 2015}}</ref> Though Gray initially intended to keep Schurz' radio stations, on November 2, it announced that [[Mid-West Family Broadcasting]] would acquire WHFB-FM and Schurz' other South Bend radio stations for $5.5 million. Mid-West Family already owns several stations in the Benton Harbor-St. Joseph area, where the station's [[city of license]] is located.<ref name=tvnc-saletomwfb>{{cite news|title=Gray Sells Radio Stations From Schurz Deal|url=http://www.tvnewscheck.com/article/89665/gray-sells-radio-stations-from-schurz-deal|accessdate=November 2, 2015|work=TVNewsCheck|date=November 2, 2015}}</ref><ref name=ri-saletomwfb>{{cite news|last1=Venta|first1=Lance|title=Gray Television Divests Schurz Clusters To Three Buyers|url=https://radioinsight.com/blog/headlines/95090/gray-television-divests-schurz-clusters-in-lafayette-south-bend/|accessdate=November 2, 2015|work=RadioInsight|date=November 2, 2015}}</ref><ref name=sbt-saletomwfb>{{cite news|last1=Allen|first1=Kevin|title=WSBT Radio Group will have a new owner, again|url=http://www.southbendtribune.com/news/business/gray-television-to-divest-wsbt-radio-group/article_fa4273c2-8174-11e5-bb3a-7b9235c41047.html|accessdate=November 2, 2015|work=[[South Bend Tribune]]|date=November 2, 2015}}</ref> The sale to Mid-West was consummated on February 16, 2016.
In September 2015, [[Schurz Communications]], which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company. The transaction is part of the $442.5 million acquisition of Schurz' broadcast interests, including WHFB-FM, by [[Gray Television]].<ref name=sbt-saletogray>{{cite news|title=Schurz Communications to sell WSBT and other TV, radio stations|url=http://www.southbendtribune.com/news/local/schurz-communications-to-sell-wsbt-and-other-tv-radio-stations/article_e95251d6-5b1d-11e5-b80b-ef330f571e57.html|access-date=September 14, 2015|work=[[South Bend Tribune]]|date=September 14, 2015}}</ref><ref name=b&c-saletogray>{{cite news|last1=Kuperberg|first1=Jonathan|title=Gray Acquiring TV, Radio Stations from Schurz for $442.5 Million|url=http://www.broadcastingcable.com/news/local-tv/gray-acquiring-tv-radio-stations-schurz-4425-million/144190|access-date=September 14, 2015|work=[[Broadcasting & Cable]]|date=September 14, 2015}}</ref><ref name=fcc-saletogray>{{cite web|title=APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1687209&Service=FM&Form_id=314&Facility_id=12999|website=CDBS Public Access|publisher=[[Federal Communications Commission]]|access-date=September 18, 2015|date=September 17, 2015}}</ref> Though Gray initially intended to keep Schurz' radio stations, on November 2, it announced that [[Mid-West Family Broadcasting]] would acquire WHFB-FM and Schurz' other South Bend radio stations for $5.5 million. Mid-West Family already owns several stations in the Benton Harbor-St. Joseph area, where the station's [[city of license]] is located.<ref name=tvnc-saletomwfb>{{cite news|title=Gray Sells Radio Stations From Schurz Deal|url=http://www.tvnewscheck.com/article/89665/gray-sells-radio-stations-from-schurz-deal|access-date=November 2, 2015|work=TVNewsCheck|date=November 2, 2015}}</ref><ref name=ri-saletomwfb>{{cite news|last1=Venta|first1=Lance|title=Gray Television Divests Schurz Clusters To Three Buyers|url=https://radioinsight.com/blog/headlines/95090/gray-television-divests-schurz-clusters-in-lafayette-south-bend/|access-date=November 2, 2015|work=RadioInsight|date=November 2, 2015}}</ref><ref name=sbt-saletomwfb>{{cite news|last1=Allen|first1=Kevin|title=WSBT Radio Group will have a new owner, again|url=http://www.southbendtribune.com/news/business/gray-television-to-divest-wsbt-radio-group/article_fa4273c2-8174-11e5-bb3a-7b9235c41047.html|access-date=November 2, 2015|work=[[South Bend Tribune]]|date=November 2, 2015}}</ref> The sale to Mid-West was consummated on February 16, 2016.


Upon acquiring the station, Midwest Family announced on October 4, 2016, that WHFB would flip to Top 40/CHR as "Live 99.9" the following Tuesday, the 11th. The station began stunting with TV theme songs on October 7, 2016, which ended with the Noon launch on the aforementioned date. The station will import the syndicated Brooke & Jubal show for mornings, while Shady comes aboard from sister station [[WJQM]] in Madison for nights. The new CHR format on 99.9 will place the station up against market leading [[WNDV-FM]], which registered a 10.6 share in the Spring 2016 Nielsen Audio ratings. The move leaves [[WBYT]] as the sole Country station in the South Bend market; however, the move takes 99.9 out of competition with sister station [[WYTZ]] in the Benton Harbor market. The first song on Live was "[[This Is What You Came For]]" by [[Calvin Harris]] and [[Rihanna]]. The callsign was changed on October 12, 2016 to '''WQLQ''' to match.<ref>[https://radioinsight.com/blog/headlines/108569/midwest-family-to-launch-chr-live-99-9-south-bend/ Midwest Family To Launch CHR "Live 99.9" South Bend]</ref><ref>[http://formatchange.com/live-99-9-south-bend-debuts/ Live 99.9 South Bend Debuts]</ref>. The station has a rhythmic approach, focusing on rhythmic pop, EDM and some hip hop, with no pop rock tracks.<ref>http://www.mediabase.com/mmrweb/index.asp?dest=</ref><ref>allaccess</ref>
Upon acquiring the station, Midwest Family announced on October 4, 2016, that WHFB would flip to Top 40/CHR as "Live 99.9" the following Tuesday, the 11th. The station began [[stunting (broadcasting)|stunting]] with TV show theme songs on October 7, 2016, which ended with the noon launch on the aforementioned date. The callsign was changed on October 12, 2016 to '''WQLQ''' to match.<ref>[https://radioinsight.com/blog/headlines/108569/midwest-family-to-launch-chr-live-99-9-south-bend/ Midwest Family To Launch CHR "Live 99.9" South Bend]</ref><ref>[http://formatchange.com/live-99-9-south-bend-debuts/ Live 99.9 South Bend Debuts]</ref>

On July 24, 2024 at noon, after playing "[[Get Him Back!]]" by [[Olivia Rodrigo]], WQLQ shifted to alternative rock, retaining the "Live" branding but using the new slogan "The Alternative". Core artists include [[The Killers]], [[Nirvana (band)|Nirvana]], [[Foo Fighters]] (whose song "[[Best of You]]" was the first under the new format), [[Red Hot Chili Peppers]], [[Weezer]] and [[Pearl Jam]]. The change came after the flip of the station's HD3 subchannel to a simulcast of sister station WSBT the day prior, and comes after the younger-leaning CHR format failed to overtake [[Artistic Media Partners]]' [[hot AC|adult-leaning]] WNDV, only registering a 2.7 in the Fall 2023 ratings books, whereas WNDV held a 7.7. The shift now positions the station closer to [[Federated Media (broadcasting)|Federated Media]]'s [[active rock]] [[WRBR-FM]], which held a 5.4 share.

==WQLQ-HD2==
On January 30, 2019, WQLQ launched a classic rock format on its HD2 subchannel, branded as "95.7 The Lake" (simulcast on translator W239CJ 95.7 FM Benton Harbor).<ref>[https://radioinsight.com/headlines/174134/95-7-the-lake-debuts-in-benton-harbor/ 95.7 The Lake Debuts in Benton Harbor] Radioinsight - January 31, 2019</ref> In April 2024, the station moved from 95.7 to 107.9 FM. The Lake is an affiliate of the weekly syndicated [[Pink Floyd]] show "[[Floydian Slip]]."

==WQLQ-HD3==
On June 28, 2021, WQLQ launched a country music format, branded as "96.1 The Ton" (simulcast on translator W241AD 96.1 FM South Bend, Indiana).<ref>[https://radioinsight.com/headlines/210117/wsbt-reverts-to-am-only-as-96-1-the-ton-debuts-in-south-bend/ WSBT Reverts To AM Only As 96.1 The Ton Debuts In South Bend] Radioinsight - June 28, 2021</ref>

On July 22, 2024, WQLQ-HD3/W241AD changed their format from country to a simulcast of sports-formatted [[WSBT (AM)|WSBT]] 960 AM South Bend.<ref>[https://radioinsight.com/headlines/275902/sports-participation-leads-to-loss-of-the-ton-for-96-1-south-bend/ Sports Participation Leads to Loss of The Ton For 96.1 South Bend] Radioinsight - July 23, 2024</ref>

==HD2 translator==
WQLQ relays its HD2 subchannel on the following translator:

{{RadioTranslators
| callsign = WQLQ-HD2
| call1 = W300EJ
| freq1 = 107.9
| watts1 = 250
| haat1 = 0
| class1 = D
⚫
| city1 = Benton Harbor, Michigan
| fid1 = 156712
}}


==Previous logo==
==Previous logo==
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==References==
==References==
{{Reflist}}
{{Reflist}}
*[http://www.michiguide.com/dials/rad-g/whfb.html Michiguide.com - WHFB-FM History]


==External links==
==External links==
*{{FM station data|WQLQ}}
*{{FM station data|72175|WQLQ}}
*{{FM station data|156712|W300EJ}}
*{{FXL|W300EJ}}


{{South Bend Radio}}
{{Benton Harbor-St. Joseph Radio}}
{{Benton Harbor-St. Joseph Radio}}
{{Contemporary Hit Radio Stations in Michigan}}
{{South Bend Radio}}
{{Modern Rock Radio Stations in Michigan}}


{{coord|41.962|N|86.351|W|type:landmark_region:US_source:FCC|display=title}}
{{coord|41.962|N|86.351|W|type:landmark_region:US_source:FCC|display=title}}
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[[Category:Radio stations in Michigan|QLQ]]
[[Category:Radio stations in Michigan|QLQ]]
[[Category:Radio stations established in 1947]]
[[Category:Radio stations established in 1947]]
[[Category:Contemporary hit radio stations in the United States]]
[[Category:Modern rock radio stations in the United States]]
[[Category:1947 establishments in Michigan]]
[[Category:1947 establishments in Michigan]]
[[Category:Benton Harbor, Michigan]]


{{Michigan-radio-station-stub}}

Latest revision as of 22:41, 25 July 2024

WQLQ
Broadcast areaSouth Bend, Indiana
Frequency99.9 MHz (HD Radio)
BrandingLive 99.9
Programming
FormatAlternative rock
SubchannelsHD2: 107.9 The Lake (Classic rock)
HD3: WSBT simulcast (Sports)
AffiliationsPremiere Networks
United Stations Radio Networks
Ownership
Owner
WSBT, WNSN, WZOC
History
First air date
October 10, 1947 (as WHFB-FM)[1]
Former call signs
WHFB-FM (1947–2016)
Call sign meaning
W Q Live 99.9 Q
Technical information[2]
Licensing authority
FCC
Facility ID72175
ClassB
ERP50,000 watts
HAAT124 meters (407 ft)
Translator(s)HD2: 107.9 W300EJ (Benton Harbor)
Links
Public license information
WebcastListen Live
Listen Live (HD2)
Websitelive999radio.com
1079thelake.com (HD2)

WQLQ (99.9 FM) is a radio station licensed to Benton Harbor, Michigan targeting the South Bend, Indiana market. WQLQ is owned by Mid-West Family Broadcasting. Its signal is regularly heard as far as Chicago, Illinois, and as far east as Battle Creek, Michigan.

As of June 2011, the station has re-imaged from Cat Country 99-9 to Real Country 99-Nine.

Previous to the country format, the then-WHFB-FM acted as a local station serving the Benton Harbor/St. Joseph area, with beautiful music and adult contemporary music formats.

In September 2015, Schurz Communications, which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company. The transaction is part of the $442.5 million acquisition of Schurz' broadcast interests, including WHFB-FM, by Gray Television.[3][4][5] Though Gray initially intended to keep Schurz' radio stations, on November 2, it announced that Mid-West Family Broadcasting would acquire WHFB-FM and Schurz' other South Bend radio stations for $5.5 million. Mid-West Family already owns several stations in the Benton Harbor-St. Joseph area, where the station's city of license is located.[6][7][8] The sale to Mid-West was consummated on February 16, 2016.

Upon acquiring the station, Midwest Family announced on October 4, 2016, that WHFB would flip to Top 40/CHR as "Live 99.9" the following Tuesday, the 11th. The station began stunting with TV show theme songs on October 7, 2016, which ended with the noon launch on the aforementioned date. The callsign was changed on October 12, 2016 to WQLQ to match.[9][10]

On July 24, 2024 at noon, after playing "Get Him Back!" by Olivia Rodrigo, WQLQ shifted to alternative rock, retaining the "Live" branding but using the new slogan "The Alternative". Core artists include The Killers, Nirvana, Foo Fighters (whose song "Best of You" was the first under the new format), Red Hot Chili Peppers, Weezer and Pearl Jam. The change came after the flip of the station's HD3 subchannel to a simulcast of sister station WSBT the day prior, and comes after the younger-leaning CHR format failed to overtake Artistic Media Partners' adult-leaning WNDV, only registering a 2.7 in the Fall 2023 ratings books, whereas WNDV held a 7.7. The shift now positions the station closer to Federated Media's active rock WRBR-FM, which held a 5.4 share.

WQLQ-HD2

[edit]

On January 30, 2019, WQLQ launched a classic rock format on its HD2 subchannel, branded as "95.7 The Lake" (simulcast on translator W239CJ 95.7 FM Benton Harbor).[11] In April 2024, the station moved from 95.7 to 107.9 FM. The Lake is an affiliate of the weekly syndicated Pink Floyd show "Floydian Slip."

WQLQ-HD3

[edit]

On June 28, 2021, WQLQ launched a country music format, branded as "96.1 The Ton" (simulcast on translator W241AD 96.1 FM South Bend, Indiana).[12]

On July 22, 2024, WQLQ-HD3/W241AD changed their format from country to a simulcast of sports-formatted WSBT 960 AM South Bend.[13]

HD2 translator

[edit]

WQLQ relays its HD2 subchannel on the following translator:

Broadcast translator for WQLQ-HD2
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W300EJ 107.9 FM Benton Harbor, Michigan 156712 250 0 m (0 ft) D LMS
[edit]

References

[edit]
  1. ^ 1971 Broadcasting Yearbook, Broadcasting, 1971. p. B-102. Retrieved March 26, 2020.
  2. ^ "Facility Technical Data for WQLQ". Licensing and Management System. Federal Communications Commission.
  3. ^ "Schurz Communications to sell WSBT and other TV, radio stations". South Bend Tribune. September 14, 2015. Retrieved September 14, 2015.
  4. ^ Kuperberg, Jonathan (September 14, 2015). "Gray Acquiring TV, Radio Stations from Schurz for $442.5 Million". Broadcasting & Cable. Retrieved September 14, 2015.
  5. ^ "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE". CDBS Public Access. Federal Communications Commission. September 17, 2015. Retrieved September 18, 2015.
  6. ^ "Gray Sells Radio Stations From Schurz Deal". TVNewsCheck. November 2, 2015. Retrieved November 2, 2015.
  7. ^ Venta, Lance (November 2, 2015). "Gray Television Divests Schurz Clusters To Three Buyers". RadioInsight. Retrieved November 2, 2015.
  8. ^ Allen, Kevin (November 2, 2015). "WSBT Radio Group will have a new owner, again". South Bend Tribune. Retrieved November 2, 2015.
  9. ^ Midwest Family To Launch CHR "Live 99.9" South Bend
  10. ^ Live 99.9 South Bend Debuts
  11. ^ 95.7 The Lake Debuts in Benton Harbor Radioinsight - January 31, 2019
  12. ^ WSBT Reverts To AM Only As 96.1 The Ton Debuts In South Bend Radioinsight - June 28, 2021
  13. ^ Sports Participation Leads to Loss of The Ton For 96.1 South Bend Radioinsight - July 23, 2024
[edit]

41°57′43″N 86°21′04″W / 41.962°N 86.351°W / 41.962; -86.351

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