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{{Short description|American online subscription retailer}}
{{Use mdy dates|date=February 2022}}
{{Use mdy dates|date=February 2022}}
{{Infobox company
{{Infobox company
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| successor = <!-- or: | successors = -->
| successor = <!-- or: | successors = -->
| founded = {{start date and age|2013|07}}
| founded = {{start date and age|2013|07}}
| founders = Adam Goldenberg<br />Don Ressler<br />[[Kate Hudson]]<br />Ginger Ressler<ref name = chalkboardmag>{{cite web | url = https://thechalkboardmag.com/in-my-gym-bag-ginger-ressler-of-fabletics | publisher = Chalkboard Mag | title = In My Gym Bag: Getting Fab With The Co-Founder Of Fabletics| accessdate = 1 May 2022}}</ref>
| founders = Adam Goldenberg<br />Don Ressler<br />Ginger Ressler<ref name="chalkboardmag">{{Cite web |title=In My Gym Bag: Getting Fab With The Co-Founder Of Fabletics |url=https://thechalkboardmag.com/in-my-gym-bag-ginger-ressler-of-fabletics |access-date=1 May 2022 |publisher=Chalkboard Mag}}</ref>
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| hq_location =
| hq_location =
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| num_locations_year = <!-- Year of num_locations data (if known) -->
| num_locations_year = <!-- Year of num_locations data (if known) -->
| area_served = Worldwide
| area_served = Worldwide
| key_people = Don Ressler, Co-Founder & Adam Goldenberg, Co-Founder<ref name = wwd>{{Cite web|url=http://wwd.com/business-news/technology/techstyles-techfirst-strategy-on-course-to-hit-1b-in-sales-10708859/|title=TechStyle's TechFirst Strategy Has It on Course to Hit $1B|work=[[Women's Wear Daily]]|date=November 21, 2016|access-date=September 3, 2017|author=Hamanaka, Kari}}</ref>
| key_people = Don Ressler, Co-Founder & Adam Goldenberg, Co-Founder<ref name="wwd">{{Cite web |last=Hamanaka, Kari |date=November 21, 2016 |title=TechStyle's TechFirst Strategy Has It on Course to Hit $1B |url=http://wwd.com/business-news/technology/techstyles-techfirst-strategy-on-course-to-hit-1b-in-sales-10708859/ |access-date=September 3, 2017 |website=[[Women's Wear Daily]]}}</ref>
| products =[[Sportswear (activewear)|Men's & women's activewear]]
| products =[[Sportswear (activewear)|Men's & women's activewear]]
| brands =
| brands =
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| production_year = <!-- Year of production data (if known) -->
| production_year = <!-- Year of production data (if known) -->
| services = [[Subscription business model|Membership and retail]]
| services = [[Subscription business model|Membership and retail]]
| revenue = $500 million<ref name = retaildive>{{cite web | url = https://www.retaildive.com/news/fabletics-releases-fitness-app/595868/ | publisher = Retail Dive | title = Fabletics releases fitness app| accessdate = May 28, 2021}}</ref><ref>{{Cite web|url=http://www.huffingtonpost.com/entry/why-successful-brands-like-fabletics-leverage-the-power_us_5984e8fae4b00833d1de27f8|title=Why Successful Brands Like Fabletics Leverage the Power of the Crowd|work=Huffington Post|date=August 4, 2017|access-date=September 3, 2017|author=Wertz, Diana}}</ref>
| revenue = $500 million<ref name="retaildive">{{Cite web |title=Fabletics releases fitness app |url=https://www.retaildive.com/news/fabletics-releases-fitness-app/595868/ |access-date=May 28, 2021 |publisher=Retail Dive}}</ref><ref>{{Cite web |last=Wertz, Diana |date=August 4, 2017 |title=Why Successful Brands Like Fabletics Leverage the Power of the Crowd |url=http://www.huffingtonpost.com/entry/why-successful-brands-like-fabletics-leverage-the-power_us_5984e8fae4b00833d1de27f8 |access-date=September 3, 2017 |website=Huffington Post}}</ref>
| revenue_year = <!-- Year of revenue data (if known) -->
| revenue_year = <!-- Year of revenue data (if known) -->
| operating_income =
| operating_income =
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}}
}}


'''Fabletics''' is a global, active-lifestyle brand that sells both men's and women's [[Sportswear (activewear)|sportswear]], footwear and accessories, commonly referred to as "[[activewear]]".<ref>{{cite web|url=https://finance.yahoo.com/video/kate-hudson-fabletics-cashing-athleisure-214550518.html/|title=How Kate Hudson's Fabletics is cashing in on the athleisure craze|publisher=Yahoo Finance|date=August 16, 2016}}</ref><ref>{{cite web|url=http://fashion.telegraph.co.uk/beauty/news-features/TMG10382700/Fabletics-Kate-Hudsons-new-workout-gear.html|title=Fabletics: Kate Hudson's new workout gear|work=[[The Daily Telegraph|The Telegraph]]|last=Young|first=Katy Young|date=October 16, 2013|accessdate=November 20, 2013}}</ref><ref>{{cite web|url=http://corp.justfab.com/?action=brands.fabletics|title=Fabletics|publisher=JustFab Inc.}}</ref> The company operates on a membership model and is known for its e-commerce business approach and also has over 70 [[brick-and-mortar]] stores.<ref name = fashionuniteduk>{{cite web | url = https://fashionunited.uk/news/retail/fabletics-to-open-first-uk-store-in-london/2021111659330| publisher = Fashion United UK | title = Fabletics to open first UK store in London| accessdate = January 5, 2021}}</ref><ref name="Gibbs">{{Cite web|last=Gibbs|first=Alexandra|date=April 20, 2018|title=Kate Hudson on Fabletics: I wanted to create a brand that was more about lifestyle than fitness|url=https://www.cnbc.com/2018/04/20/actor-and-businesswoman-kate-hudson-on-fabletics-and-taking-business-risks.html|access-date=January 31, 2021|website=CNBC|language=en}}</ref><ref name=forbes16/><ref>{{Cite web|title=Fabletics Retail Store|url=https://www.fabletics.com/store-locations|access-date=January 30, 2021|website=Fabletics}}</ref> The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks.<ref>{{Cite web|last=|first=|date=|title=How Our Flexible VIP Membership Works|url=https://www.fabletics.com/nmp/how-it-works|url-status=live|archive-url=|archive-date=|access-date=January 30, 2021|website=Fabletics}}</ref><ref>{{Cite web|date=September 30, 2015|title=Is Kate Hudson's 'Fabletics' A Scam?|url=https://www.huffpost.com/entry/fabletics-scam-kate-hudson_n_560c0da8e4b0af3706dede02|access-date=January 21, 2021|website=HuffPost|language=en}}</ref><ref>{{Cite web|title=Can I cancel my membership anytime?|url=https://help.fabletics.com/hc/en-us/articles/360046233791-Can-I-cancel-my-membership-anytime-|access-date=January 30, 2021|website=Fabletics|language=en-US}}</ref> Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences<ref>{{cite web|url=http://www.latimes.com/health/la-he-workout-wear-hudson-20131102,0,381788.story|title=It's workout time with Kate Hudson, who's wearing her Fabletics gear|work=[[Los Angeles Times]]|last=MacVean|first=Mary MacVean|date=November 2, 2013|accessdate=November 12, 2013}}</ref> and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.<ref>{{Cite web|url=http://fortune.com/2016/10/19/kate-hudson-fabletics-mpw/|title=Kate Hudson: It's Important Fabletics Is "All Inclusive"|work=Fortune|date=October 19, 2016|access-date=September 3, 2017|author=Kell, John}}</ref><ref>{{cite web|url=http://apparel.edgl.com/news/JustFab-Rebrands-as-TechStyle106549/|title=JustFab Rebrands as TechStyle|work=Apparel Magazine|date=August 18, 2016}}</ref><ref>{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/justfab-renames-itself-to-techstyle-fashion-group-10507646/|title=JustFab Changes Name to TechStyle Fashion Group|work=Women's Wear Daily|date=August 18, 2016}}</ref>
'''Fabletics''' is a global, active [[lifestyle brand]] that sells both men's and women's [[Sportswear (activewear)|sportswear]], footwear and accessories, commonly referred to as "[[activewear]]".<ref>{{Cite web |date=August 16, 2016 |title=How Kate Hudson's Fabletics is cashing in on the athleisure craze |url=https://finance.yahoo.com/video/kate-hudson-fabletics-cashing-athleisure-214550518.html/ |publisher=Yahoo Finance}}</ref><ref>{{Cite web |last=Young |first=Katy Young |date=October 16, 2013 |title=Fabletics: Kate Hudson's new workout gear |url=http://fashion.telegraph.co.uk/beauty/news-features/TMG10382700/Fabletics-Kate-Hudsons-new-workout-gear.html |access-date=November 20, 2013 |website=[[The Daily Telegraph|The Telegraph]]}}</ref><ref>{{Cite web |title=Fabletics |url=http://corp.justfab.com/?action=brands.fabletics |publisher=JustFab Inc.}}</ref> The company operates on a membership model and is known for its e-commerce business approach and also has over 85 [[brick-and-mortar]] stores.<ref name="glossy">{{Cite web |title=Shop-in-shops are everywhere — here's what it means for stores |url=https://www.mbharch.com/post/shop-in-shops-are-everywhere-here-s-what-it-means-for-stores |access-date=8 August 2022 |publisher=Glossy}}</ref><ref name="fashionuniteduk">{{Cite web |title=Fabletics to open first UK store in London |url=https://fashionunited.uk/news/retail/fabletics-to-open-first-uk-store-in-london/2021111659330 |access-date=January 5, 2021 |publisher=Fashion United UK}}</ref><ref name="Gibbs">{{Cite web |last=Gibbs |first=Alexandra |date=April 20, 2018 |title=Kate Hudson on Fabletics: I wanted to create a brand that was more about lifestyle than fitness |url=https://www.cnbc.com/2018/04/20/actor-and-businesswoman-kate-hudson-on-fabletics-and-taking-business-risks.html |access-date=January 31, 2021 |website=CNBC |language=en}}</ref><ref name=forbes16/> The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks.<ref>{{Cite web |title=How Our Flexible VIP Membership Works |url=https://www.fabletics.com/nmp/how-it-works |access-date=January 30, 2021 |website=Fabletics}}</ref><ref>{{Cite web |date=September 30, 2015 |title=Is Kate Hudson's 'Fabletics' A Scam? |url=https://www.huffpost.com/entry/fabletics-scam-kate-hudson_n_560c0da8e4b0af3706dede02 |access-date=January 21, 2021 |website=HuffPost |language=en}}</ref> Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences<ref>{{Cite web |last=MacVean |first=Mary MacVean |date=November 2, 2013 |title=It's workout time with Kate Hudson, who's wearing her Fabletics gear |url=http://www.latimes.com/health/la-he-workout-wear-hudson-20131102,0,381788.story |access-date=November 12, 2013 |website=[[Los Angeles Times]]}}</ref> and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.<ref>{{Cite web |last=Kell, John |date=October 19, 2016 |title=Kate Hudson: It's Important Fabletics Is "All Inclusive" |url=http://fortune.com/2016/10/19/kate-hudson-fabletics-mpw/ |access-date=September 3, 2017 |website=Fortune}}</ref><ref>{{Cite web |date=August 18, 2016 |title=JustFab Rebrands as TechStyle |url=https://risnews.com/justfab-rebrands-techstyle |access-date=2022-09-30 |website=Retail Info Systems}}</ref><ref>{{Cite web |date=August 18, 2016 |title=JustFab Changes Name to TechStyle Fashion Group |url=http://wwd.com/fashion-news/fashion-scoops/justfab-renames-itself-to-techstyle-fashion-group-10507646/ |website=Women's Wear Daily}}</ref>


== History ==
== History ==
Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler, and [[Kate Hudson]].<ref name=stylenews>{{cite web|url=http://stylenews.peoplestylewatch.com/2013/10/01/kate-hudson-fabletics-workout-clothing-designer/|title=Kate Hudson's Fabletics Line Launches Today: Will You Shop It?|work=[[People (magazine)|People]]|date=October 1, 2013|access-date=November 12, 2013|archive-url=https://web.archive.org/web/20150510025729/http://stylenews.peoplestylewatch.com/2013/10/01/kate-hudson-fabletics-workout-clothing-designer/|archive-date=May 10, 2015|url-status=dead}}</ref><ref>{{cite web|url=http://www.nydailynews.com/life-style/fashion/kate-hudson-starts-athletic-apparel-line-article-1.1473560|title=Kate Hudson starts athletic apparel and accessories line Fabletics|work=New York Daily News|last=Lestch|first=Corinne Lestch|date=October 2, 2013|accessdate=November 20, 2013}}</ref><ref name="Gibbs"/> In 2015, under the umbrella of fashion incubator [[TechStyle Fashion Group]], Fabletics was its fastest-growing label.<ref>{{cite web|url=http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos|title=When Do Fabletics Dresses Come Out? Shop These Athleisure Styles, Stat|work=[[Bustle (magazine)|Bustle]]|last=Erdogan|first=Melodi Erdogan|date=April 5, 2016}}</ref><ref>{{cite web|url=http://jezebel.com/kate-hudsons-fabletics-targets-lululemon-visible-pussy-1745247775/|title=Kate Hudson's Fabletics Targets Lululemon, Visible 'Pussy' in New Commercials|work=[[Jezebel (website)|Jezebel]]|last=Finger|first=Bobby|date=November 30, 2015}}</ref><ref>{{cite web|url=http://www.adweek.com/news/advertising-branding/kate-hudson-makes-her-new-fabletics-spot-feel-youre-scrolling-through-her-instagram-feed-172709/|title=Kate Hudson Makes Her New Fabletics Spot 'Feel Like You're Scrolling Through Her Instagram Feed'|work=[[Adweek]]|date=July 28, 2016}}</ref> At its locations, Fabletics stocks apparel based on analytics of its online trends.<ref>{{cite web|url=http://wwd.com/eye/parties/kate-hudson-oliver-hudson-fl2-launch-10142256/|title=Kate Hudson and Oliver Hudson Celebrate FL2 Launch|work=Women's Wear Daily|last=Hughes|first=Aria Hughes|date=June 4, 2015}}</ref><ref name="forbes16">{{Cite web | url = https://www.forbes.com/sites/paularmstrongtech/2016/11/16/how-kate-hudsons-fabletics-is-taking-on-amazon/#ccfbe5b2dfba | title = How Kate Hudson's Fabletics Is Taking On Amazon | work = [[Forbes]] | author = Paul Armstrong | date = November 16, 2016 | access-date = December 18, 2016}}</ref> The company added collections for dresses and swimwear in the spring of 2017.<ref>{{Cite web|url=http://wwd.com/fashion-news/fashion-scoops/kate-hudsons-fabletics-plans-aggressive-retail-expansion-10708715/|title=Kate Hudson's Fabletics Plans Aggressive Retail Expansion|work=Women's Wear Daily|date=November 17, 2016|access-date=September 3, 2017|author=Kaiser, Amanda}}</ref> In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.<ref>{{cite web | url = http://wwd.com/fashion-news/fashion-scoops/kate-hudson-fabletics-launches-womens-shoes-10994649-10994649/ | title = Kate Hudson's Fabletics Launches Women's Footwear Push | date = September 19, 2017 | work = Women's Wear Daily| author = Kari Hamanaka}}</ref><ref>{{cite web | url = http://www.shape.com/fitness/clothes/fabletics-just-launched-their-first-line-shoes-vip-members | title = Fabletics Just Launched Their First Line of Shoes | date = September 19, 2017 | work= [[Shape (magazine)|Shape]] | author = Renee Cherry}}</ref><ref>{{Cite news|url= https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3ca6c2bb4492|title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores|last=O'Connor|first=Clare|work=Forbes|access-date=March 18, 2018|language=en}}</ref> In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and has more than 2 million VIP members.<ref name = bizjournals>{{cite web | url = https://www.bizjournals.com/sacramento/news/2021/03/25/fabletics-plans-roseville-galleria-store.html | work=[[Sacramento Business Journal]] | title = Retailer co-founded by actress Kate Hudson plans Roseville store| accessdate = May 27, 2021}}</ref>
Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler. In 2015, Fabletics collaborated with [[Kate Hudson]] to launch their first celebrity inspired line which proved to be a success, Kate Hudson owns 20 percent.<ref name="stylenews">{{Cite web |date=October 1, 2013 |title=Kate Hudson's Fabletics Line Launches Today: Will You Shop It? |url=http://stylenews.peoplestylewatch.com/2013/10/01/kate-hudson-fabletics-workout-clothing-designer/ |url-status=dead |archive-url=https://web.archive.org/web/20150510025729/http://stylenews.peoplestylewatch.com/2013/10/01/kate-hudson-fabletics-workout-clothing-designer/ |archive-date=May 10, 2015 |access-date=November 12, 2013 |website=[[People (magazine)|People]]}}</ref><ref name="Gibbs" /> With both Hudson's Line and the Fabletics brand being under the umbrella of fashion incubator [[TechStyle Fashion Group]], Fabletics quickly became its fastest-growing label.<ref>{{Cite web |last=Erdogan |first=Melodi Erdogan |date=April 5, 2016 |title=When Do Fabletics Dresses Come Out? Shop These Athleisure Styles, Stat |url=http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos |website=[[Bustle (magazine)|Bustle]]}}</ref><ref>{{Cite web |last=Finger |first=Bobby |date=November 30, 2015 |title=Kate Hudson's Fabletics Targets Lululemon, Visible 'Pussy' in New Commercials |url=http://jezebel.com/kate-hudsons-fabletics-targets-lululemon-visible-pussy-1745247775/ |website=[[Jezebel (website)|Jezebel]]}}</ref><ref>{{Cite web |date=July 28, 2016 |title=Kate Hudson Makes Her New Fabletics Spot 'Feel Like You're Scrolling Through Her Instagram Feed' |url=http://www.adweek.com/news/advertising-branding/kate-hudson-makes-her-new-fabletics-spot-feel-youre-scrolling-through-her-instagram-feed-172709/ |website=[[Adweek]]}}</ref> At its locations, Fabletics stocks apparel based on analytics of its online trends.<ref>{{Cite web |last=Hughes |first=Aria Hughes |date=June 4, 2015 |title=Kate Hudson and Oliver Hudson Celebrate FL2 Launch |url=http://wwd.com/eye/parties/kate-hudson-oliver-hudson-fl2-launch-10142256/ |website=Women's Wear Daily}}</ref><ref name="forbes16">{{Cite web |last=Paul Armstrong |date=November 16, 2016 |title=How Kate Hudson's Fabletics Is Taking On Amazon |url=https://www.forbes.com/sites/paularmstrongtech/2016/11/16/how-kate-hudsons-fabletics-is-taking-on-amazon/#ccfbe5b2dfba |access-date=December 18, 2016 |website=[[Forbes]]}}</ref> The company added collections for dresses and swimwear in the spring of 2017.<ref>{{Cite web |last=Kaiser, Amanda |date=November 17, 2016 |title=Kate Hudson's Fabletics Plans Aggressive Retail Expansion |url=http://wwd.com/fashion-news/fashion-scoops/kate-hudsons-fabletics-plans-aggressive-retail-expansion-10708715/ |access-date=September 3, 2017 |website=Women's Wear Daily}}</ref> In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.<ref>{{Cite web |last=Kari Hamanaka |date=September 19, 2017 |title=Kate Hudson's Fabletics Launches Women's Footwear Push |url=http://wwd.com/fashion-news/fashion-scoops/kate-hudson-fabletics-launches-womens-shoes-10994649-10994649/ |website=Women's Wear Daily}}</ref><ref>{{Cite news |last=O'Connor |first=Clare |title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores |language=en |work=Forbes |url=https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3ca6c2bb4492 |access-date=March 18, 2018}}</ref> In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and has more than 2 million VIP members.<ref name="bizjournals">{{Cite web |title=Retailer co-founded by actress Kate Hudson plans Roseville store |url=https://www.bizjournals.com/sacramento/news/2021/03/25/fabletics-plans-roseville-galleria-store.html |access-date=May 27, 2021 |website=[[Sacramento Business Journal]]}}</ref>


In April 2020, Fabletics expanded to menswear, signing [[Kevin Hart]] as an investor and the face of the new brand.<ref>{{Cite web|title=Fabletics' Adam Goldenberg and Kevin Hart on what's next for the activewear empire|url=https://social.techcrunch.com/2020/09/17/fabletics-eyes-whats-next-for-its-activewear-empire/|access-date=January 31, 2021|website=TechCrunch|language=en-US}}</ref><ref>{{cite web|url=http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/|title=Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night|work=[[Marie Claire]]|last=Bonner|first=Mehera Bonner|date=March 29, 2016}}</ref> In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month.<ref name = retaildive/> The company expanded into loungewear in 2021 and has since launched a velour capsule with actress [[Vanessa Hudgens]].<ref name = retaildive2>{{cite web | url = https://www.retaildive.com/news/fabletics-expands-to-loungewear/605550/ | publisher = Retail Dive | title = Fabletics expands to loungewear| accessdate = September 15, 2021}}</ref> Fabletics was named to ''[[Newsweek]]''{{'s}} Best Customer Service List of 2022.<ref name = newsweek>{{cite web | url = https://www.newsweek.com/americas-best-customer-service-2022 | title = America's Best Customer Service 2022 | work = [[Newsweek]] | accessdate = November 10, 2021}}</ref> In January 2022, Fabletics announced that Kate Hudson would be transitioning from principal face of the brand to an advisory role.<ref name = kulr8>{{cite web | url = https://www.kulr8.com/news/money/fabletics-co-founder-kate-hudson-announces-transition-to-advisory-role/article_651500ea-8ca7-5a4a-817b-81f924696ffc.html | publisher = [[KULR-TV|KULR Channel 8]] | title = Fabletics Co-Founder Kate Hudson Announces Transition to Advisory Role| accessdate = January 5, 2022}}</ref>
In April 2020, Fabletics expanded to menswear, signing [[Kevin Hart]] as an investor and the face of the new brand.<ref>{{Cite web |title=Fabletics' Adam Goldenberg and Kevin Hart on what's next for the activewear empire |url=https://techcrunch.com/2020/09/17/fabletics-eyes-whats-next-for-its-activewear-empire/ |access-date=January 31, 2021 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |last=Bonner |first=Mehera Bonner |date=March 29, 2016 |title=Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night |url=http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/ |website=[[Marie Claire]]}}</ref> In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month.<ref name = retaildive/> The company expanded into loungewear in 2021 and has since launched a velour capsule with actress [[Vanessa Hudgens]].<ref name="retaildive2">{{Cite web |title=Fabletics expands to loungewear |url=https://www.retaildive.com/news/fabletics-expands-to-loungewear/605550/ |access-date=September 15, 2021 |publisher=Retail Dive}}</ref> Fabletics was named to ''[[Newsweek]]''{{'s}} Best Customer Service List of 2022.<ref name="newsweek">{{Cite web |title=America's Best Customer Service 2022 |url=https://www.newsweek.com/americas-best-customer-service-2022 |access-date=November 10, 2021 |website=[[Newsweek]]}}</ref> In January 2022, Fabletics announced that Kate Hudson would be transitioning from principal face of the brand to an advisory role.<ref name="kulr8">{{Cite web |title=Fabletics Co-Founder Kate Hudson Announces Transition to Advisory Role |url=https://www.kulr8.com/news/money/fabletics-co-founder-kate-hudson-announces-transition-to-advisory-role/article_651500ea-8ca7-5a4a-817b-81f924696ffc.html |access-date=January 5, 2022 |publisher=[[KULR-TV|KULR Channel 8]]}}</ref>


In May 2022, they launched a tennis line of footwear for both en and women.<ref>{{Cite web |last=Tennis.com |title=Style Points: Fabletics hits the court with new Universal Tennis collab |url=https://www.tennis.com/baseline/articles/style-points-fabletics-hits-the-court-with-new-universal-tennis-collab |access-date=2022-05-21 |website=Tennis.com |language=en}}</ref>
In May 2022, Fabletics launched a tennis line for both men and women.<ref>{{Cite web |last=Tennis.com |title=Style Points: Fabletics hits the court with new Universal Tennis collab |url=https://www.tennis.com/baseline/articles/style-points-fabletics-hits-the-court-with-new-universal-tennis-collab |access-date=2022-05-21 |website=Tennis.com |language=en}}</ref>


===Locations===
===Locations===
In the fall of 2015, Fabletics expanded to [[brick and mortar]] retail with its first store in [[Bridgewater, New Jersey]]. Since then Fabletics has opened over 73 [[North American]] stores and expanded into Europe.<ref name = kulr8/> In October 2021, Fabletics opened its first non-US store in [[Berlin]] which was followed uby the company's first UK store, an experiential pop-up, on London's [[Regent Street]].<ref name = sourcingjournal/><ref name = cnbc/> The London and Berlin stores bring Fabletics to 75 stores worldwide.<ref name = fashionuniteduk/> Fabletics was one of few retailers to avoid layoffs during [[COVID-19]], and shifted retail staff to "omni-associates" during this time.<ref name = chain>{{cite web | url = https://chainstoreage.com/csa-qa-fabletics-avoids-pandemic-layoffs-omni-associates | work = Chain Store Age | title = Fabletics avoids pandemic layoffs with 'omni-associates'| accessdate = May 27, 2021}}</ref><ref>{{cite web|url=http://www.racked.com/2016/2/15/10995348/fabletics-stores-kate-hudson|title=Fabletics Plans to Open 100 Stores in the Next Few Years|work =[[Racked]] |last=Chapman|first=Adele|date=February 15, 2016}}</ref> Fabletics has developed and deployed OmniSuite, a proprietary, cloud-based enterprise retail platform, in all of its stores. OmniSuite combines e-commerce, POS and order management solutions with back-office systems, and is utilized in all Fabletics retail locations.<ref name = chain/><ref name = cnbc>{{Cite web|url=https://www.cnbc.com/2018/07/04/fabletics-plans-to-open-75-more-stores-grow-the-brand-globally.html|title=Kate Hudson's Fabletics athleisure line plans to open 75 new stores in global push|last=Thomas|first=Lauren|date=July 10, 2018|website=CNBC|language=en|access-date=January 22, 2020}}</ref> As of 2020, Fabletics has established [[carbon neutrality]] at all of its stores, transitioned away from plastic shipment bags to recycled, [[biodegradable]] and reusable polybags and launched an eco-conscious capsule for [[Earth Day]] 2020 made entirely from recycled or upcycled materials.<ref name = sourcingjournal>{{cite web | url = https://sourcingjournal.com/topics/sustainability/techstyle-good360-apparel-donations-fabletics-justfab-fabkids-savage-x-fenty-226699/ | work = [[Sourcing Journal]] | title = TechStyle Partners with Good360 for Recurring Apparel Donations | accessdate = May 27, 2021}}</ref> The company expanded into retail resale with ThredUp, in 2021.<ref name = glossy>{{cite web | url = https://www.glossy.co/fashion/fabletics-is-getting-into-resale/ | work = Glossy | title = Fabletics is getting into retail| accessdate = September 15, 2021}}</ref>
In the fall of 2015, Fabletics expanded to [[brick and mortar]] retail with its first store in [[Bridgewater, New Jersey]]. Since then Fabletics has opened over 73 [[North American]] stores and expanded into Europe.<ref name = kulr8/> In October 2021, Fabletics opened its first non-US store in [[Berlin]] which was followed the company's first UK store, an experiential pop-up, on London's [[Regent Street]].<ref name = sourcingjournal/><ref name = cnbc/> The London and Berlin stores bring Fabletics to 75 stores worldwide.<ref name = fashionuniteduk/> Fabletics was one of few retailers to avoid layoffs during [[COVID-19 pandemic|the Covid-19 pandemic]], and shifted retail staff to "omni-associates" during this time.<ref name="chain">{{Cite web |title=Fabletics avoids pandemic layoffs with 'omni-associates' |url=https://chainstoreage.com/csa-qa-fabletics-avoids-pandemic-layoffs-omni-associates |access-date=May 27, 2021 |website=Chain Store Age}}</ref><ref>{{Cite web |last=Chapman |first=Adele |date=February 15, 2016 |title=Fabletics Plans to Open 100 Stores in the Next Few Years |url=http://www.racked.com/2016/2/15/10995348/fabletics-stores-kate-hudson |website=[[Racked]]}}</ref> Fabletics has developed and deployed OmniSuite, a proprietary, cloud-based enterprise retail platform, in all of its stores. OmniSuite combines e-commerce, POS and order management solutions with back-office systems, and is utilized in all Fabletics retail locations.<ref name = chain/><ref name="cnbc">{{Cite web |last=Thomas |first=Lauren |date=July 10, 2018 |title=Kate Hudson's Fabletics athleisure line plans to open 75 new stores in global push |url=https://www.cnbc.com/2018/07/04/fabletics-plans-to-open-75-more-stores-grow-the-brand-globally.html |access-date=January 22, 2020 |website=CNBC |language=en}}</ref> As of 2020, Fabletics has established [[carbon neutrality]] at all of its stores, transitioned away from plastic shipment bags to recycled, [[biodegradable]] and reusable polybags and launched an eco-conscious capsule for [[Earth Day]] 2020 made entirely from recycled or upcycled materials.<ref name="sourcingjournal">{{Cite web |title=TechStyle Partners with Good360 for Recurring Apparel Donations |url=https://sourcingjournal.com/topics/sustainability/techstyle-good360-apparel-donations-fabletics-justfab-fabkids-savage-x-fenty-226699/ |access-date=May 27, 2021 |website=[[Sourcing Journal]]}}</ref> The company expanded into retail resale with ThredUp, in 2021.<ref>{{Cite web |title=Fabletics is getting into retail |url=https://www.glossy.co/fashion/fabletics-is-getting-into-resale/ |access-date=September 15, 2021 |website=Glossy}}</ref>


In May 2022, they opened a new location in [[Valencia, California|Valencia, CA]].<ref>{{Cite web |date=2022-05-03 |title=May 5: Fabletics Opens New Store at Valencia Town Center |url=https://scvnews.com/may-5-fabletics-opens-new-store-at-valencia-town-center/ |access-date=2022-05-21 |website=SCVNews.com |language=en-US}}</ref>
In May 2022, the company opened a new location in [[Valencia, California|Valencia, CA]].<ref>{{Cite web |date=2022-05-03 |title=May 5: Fabletics Opens New Store at Valencia Town Center |url=https://scvnews.com/may-5-fabletics-opens-new-store-at-valencia-town-center/ |access-date=2022-05-21 |website=SCVNews.com |language=en-US}}</ref>


===Partnerships===
===Partnerships===
Hudson was named the ambassador for [[Fashion Targets Breast Cancer]] with Fabletics partnering on a pink capsule collection to support breast cancer awareness.<ref>{{Cite web|url=http://wwd.com/eye/people/kate-hudson-10567755/|title=Kate Hudson Talks Fitness and Style as She Takes on Ambassadorship of Fashion Targets Breast Cancer|work=Women's Wear Daily|date=September 28, 2016|access-date=September 3, 2017|author=Chabbott, Sophia}}</ref><ref>{{Cite web|title=Kate Hudson Was Destined For Hollywood Greatness. Then She Pivoted To Leggings.|url=https://www.buzzfeednews.com/article/annehelenpetersen/kate-hudson-fabletics-athleisure-wellness-happyxnature|access-date=January 31, 2021|website=BuzzFeed News|language=en}}</ref> In May 2017, the company announced a collaboration with singer [[Demi Lovato]] in support of the United Nations Foundation's Girl Up campaign.<ref>{{cite web|url=https://www.forbes.com/sites/tomward/2017/06/06/kate-hudson-from-almost-famous-to-fabletics-greatness/#f9ea00560e55|title=Kate Hudson: From 'Almost Famous' To Fabletics Greatness|date=June 6, 2017|author=Tom Ward|work=Forbes}}</ref> In October 2018, Fabletics announced a partnership with [[Varsity Spirit]], making Fabletics Varsity's official activewear partner. As a part of this deal, Fabletics launched pop-up shops at Varsity Competitions in the US. In October 2020, Fabletics and Varsity extended their partnership through 2024.<ref name =wwd3>{{cite web | url =https://wwd.com/fashion-news/fashion-scoops/fabletics-to-kick-pop-ups-into-gear-via-varsity-spirit-deal-1202891801/ | work = Women's Wear Daily | title = Fabletics to Kick Pop-Ups Into Gear via Varsity Spirit Deal | accessdate = May 27, 2021}}</ref> In October 2020, Fabletics announced a long-term partnership with Hydrow, the at-home rower with live and [[Video on demand|on-demand]] athlete-led workouts. As part of the Fabletics x Hydrow partnership, Fabletics members can purchase a Hydrow at members only pricing, plus access to an accessories and gear package. In addition, Fabletics is Hydrow's official apparel partner, designing and producing all Hydrow apparel, and Hydrow's trainers will exclusively wear Fabletics in all of Hydrow's [[Exercise|workout content]].<ref name = fashionnetwork>{{cite web | url = https://ww.fashionnetwork.com/news/Fabletics-enters-longterm-partnership-with-rowing-workout-company-hydrow,1255835.html | publisher = Fashion Network | title = Fabletics enters longterm partnership with rowing workout company Hydrow| accessdate = May 27, 2021}}</ref> In 2021, [[Tough Mudder]] chose Fabletics as its "active lifestyle" partner.<ref name = wwdnews>{{cite web | url = https://wwd.com/fashion-news/fashion-scoops/fabletics-lifestyle-partner-tough-mudder-1234847259/ | work = Women's Wear Daily | title = Fabletics Named 'Active Lifestyle' Partner of Tough Mudder| accessdate = September 15, 2021}}</ref> In November 2021, Fabletics began working with college athletes and tournaments to grow its men's business. The company sponsored the [[Jacksonville Classic]], and announced that it is planning partnerships with individual NCAA players.<ref name = glossyco>{{cite web | url = https://www.glossy.co/fashion/fabletics-is-turning-to-college-tournaments-and-athletes-to-grow-its-mens-business/ | work = Glossy | title = Fabletics is leaning on college tournaments and athletes to grow its men's business| accessdate = January 5, 2022}}</ref>
Hudson was named the ambassador for [[Fashion Targets Breast Cancer]] with Fabletics partnering on a pink capsule collection to support breast cancer awareness.<ref>{{Cite web |last=Chabbott, Sophia |date=September 28, 2016 |title=Kate Hudson Talks Fitness and Style as She Takes on Ambassadorship of Fashion Targets Breast Cancer |url=http://wwd.com/eye/people/kate-hudson-10567755/ |access-date=September 3, 2017 |website=Women's Wear Daily}}</ref><ref>{{Cite web |title=Kate Hudson Was Destined For Hollywood Greatness. Then She Pivoted To Leggings. |url=https://www.buzzfeednews.com/article/annehelenpetersen/kate-hudson-fabletics-athleisure-wellness-happyxnature |access-date=January 31, 2021 |website=BuzzFeed News |language=en}}</ref> In May 2017, the company announced a collaboration with singer [[Demi Lovato]] in support of the United Nations Foundation's Girl Up campaign.<ref>{{Cite web |last=Tom Ward |date=June 6, 2017 |title=Kate Hudson: From 'Almost Famous' To Fabletics Greatness |url=https://www.forbes.com/sites/tomward/2017/06/06/kate-hudson-from-almost-famous-to-fabletics-greatness/#f9ea00560e55 |website=Forbes}}</ref>


In October 2018, Fabletics announced a partnership with [[Varsity Spirit]], making Fabletics Varsity's official activewear partner. As a part of this deal, Fabletics launched pop-up shops at Varsity Competitions in the US.
Since launching, Fabletics has released a number of capsules with notable brand partners, including [[Maddie Ziegler]], [[Kelly Rowland]], Madelaine Petsh and others.<ref>{{Cite web|last=|first=|date=January 9, 2019|title=Fabletics collaborates with Kelly Rowland on nineties nostalgia collection|url=https://us.fashionnetwork.com/news/Fabletics-collaborates-with-kelly-rowland-on-nineties-nostalgia-collection,1054086.html|url-status=live|archive-url=|archive-date=|access-date=November 25, 2020|website=Fashion Network}}</ref><ref>{{Cite web|last=|first=|date=June 12, 2019|title=Kate Hudson and Maddie Ziegler team up for Fabletics|url=https://www.malaymail.com/news/life/2019/06/12/kate-hudson-and-maddie-ziegler-team-up-for-fabletics/1761324|url-status=live|archive-url=|archive-date=|access-date=November 25, 2020|website=Malay Mail}}</ref> In April 2021, [[Kevin Hart|Kevin and Eniko Hart]] released the Hart Collection, the brand's first capsule designed for men and women.<ref name=":0">{{Cite news|url=https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3984dc3a4492|title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores|last=O'Connor|first=Clare|work=Forbes|access-date=April 19, 2018|language=en}}</ref> In December 2021, [[Vanessa Hudgens]] was announced as a spokesperson for the brand, releasing the Velour x Fabletics collection, with pieces made of velour. <ref>{{Cite web|last=|first=|date=December 1, 2021|title=EXCLUSIVE: Vanessa Hudgens Models Fabletics’ New Category Launch, Velour|url=https://wwd.com/fashion-news/fashion-scoops/vanessa-hudgens-fabletics-velour-1235006831/|url-status=live|archive-url=|archive-date=|access-date=March 31, 2022|website=WWD}}</ref> In April 2022, Hudgens also released a summer Y2K-inspired collection designed by herself, called Sun-Daze by Vanessa Hudgens.<ref>{{Cite web|last=|first=|date=March 31, 2022|title=Vanessa Hudgens' Y2K-Inspired Fabletics Collection Is An Ode To California|url=https://www.harpersbazaar.com/celebrity/latest/a39586940/vanessa-hudgenss-fabletics-collection-sun-daze/?src=socialflowTW|url-status=live|archive-url=|archive-date=|access-date=March 31, 2022|website=Harper's Bazaar}}</ref>


In October 2020, Fabletics and Varsity extended their partnership through 2024.<ref name="wwd3">{{Cite web |title=Fabletics to Kick Pop-Ups Into Gear via Varsity Spirit Deal |url=https://wwd.com/fashion-news/fashion-scoops/fabletics-to-kick-pop-ups-into-gear-via-varsity-spirit-deal-1202891801/ |access-date=May 27, 2021 |website=Women's Wear Daily}}</ref> In the same month, Fabletics announced a long-term partnership with Hydrow, the at-home rower with live and [[Video on demand|on-demand]] athlete-led workouts. As part of the Fabletics x Hydrow partnership, Fabletics members can purchase a Hydrow at members only pricing, plus access to an accessories and gear package. In addition, Fabletics is Hydrow's official apparel partner, designing and producing all Hydrow apparel, and Hydrow's trainers will exclusively wear Fabletics in all of Hydrow's [[Exercise|workout content]].<ref name="fashionnetwork">{{Cite web |title=Fabletics enters longterm partnership with rowing workout company Hydrow |url=https://ww.fashionnetwork.com/news/Fabletics-enters-longterm-partnership-with-rowing-workout-company-hydrow,1255835.html |access-date=May 27, 2021 |publisher=Fashion Network}}</ref>
⚫
In April 2022, Fabletics partnered with singer [[Lizzo]] to launch a size-inclusive (sizes of 6X to XS) shape-wear brand called Yitty.<ref>{{Cite web |last=Caminiti |first=Kasey |title=Yitty, Lizzo's shapewear line, just dropped. Here’s what to know. |url=https://www.tennessean.com/story/money/reviewed/2022/04/12/yitty-shapewear-lizzo-new-clothing-line/9511052002/ |access-date=2022-04-13 |website=The Tennessean |language=en-US}}</ref>

In 2021, [[Tough Mudder]] chose Fabletics as its "active lifestyle" partner.<ref name="wwdnews">{{Cite web |title=Fabletics Named 'Active Lifestyle' Partner of Tough Mudder |url=https://wwd.com/fashion-news/fashion-scoops/fabletics-lifestyle-partner-tough-mudder-1234847259/ |access-date=September 15, 2021 |website=Women's Wear Daily}}</ref> In November 2021, Fabletics began working with college athletes and tournaments to grow its men's business. The company sponsored the [[Jacksonville Classic]], and announced that it is planning partnerships with individual NCAA players.<ref name="glossyco">{{Cite web |title=Fabletics is leaning on college tournaments and athletes to grow its men's business |url=https://www.glossy.co/fashion/fabletics-is-turning-to-college-tournaments-and-athletes-to-grow-its-mens-business/ |access-date=January 5, 2022 |website=Glossy}}</ref> In April 2021, [[Kevin Hart|Kevin and Eniko Hart]] released the Hart Collection, the brand's first capsule designed for men and women.<ref name=":0">{{Cite news |last=O'Connor |first=Clare |title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores |language=en |work=Forbes |url=https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3984dc3a4492 |access-date=April 19, 2018}}</ref> In December 2021, [[Vanessa Hudgens]] was announced as a spokesperson for the brand, releasing the Velour x Fabletics collection, with pieces made of velour.<ref>{{Cite web |date=December 1, 2021 |title=EXCLUSIVE: Vanessa Hudgens Models Fabletics' New Category Launch, Velour |url=https://wwd.com/fashion-news/fashion-scoops/vanessa-hudgens-fabletics-velour-1235006831/ |access-date=March 31, 2022 |website=WWD}}</ref>

⚫
In April 2022, Hudgens also released a summer Y2K-inspired collection designed by herself, called Sun-Daze by Vanessa Hudgens.<ref>{{Cite web |date=March 31, 2022 |title=Vanessa Hudgens' Y2K-Inspired Fabletics Collection Is An Ode To California |url=https://www.harpersbazaar.com/celebrity/latest/a39586940/vanessa-hudgenss-fabletics-collection-sun-daze/?src=socialflowTW |access-date=March 31, 2022 |website=Harper's Bazaar}}</ref> In the same month, Fabletics partnered with singer [[Lizzo]] to launch a size-inclusive (sizes of 6X to XS) shape-wear brand called Yitty.<ref>{{Cite web |last=Caminiti |first=Kasey |title=Yitty, Lizzo's shapewear line, just dropped. Here's what to know. |url=https://www.tennessean.com/story/money/reviewed/2022/04/12/yitty-shapewear-lizzo-new-clothing-line/9511052002/ |access-date=2022-04-13 |website=The Tennessean |language=en-US}}</ref>

Since launching, Fabletics has released a number of capsules with notable brand partners, including [[Maddie Ziegler]],<ref>{{Cite web |date=June 12, 2019 |title=Kate Hudson and Maddie Ziegler team up for Fabletics |url=https://www.malaymail.com/news/life/2019/06/12/kate-hudson-and-maddie-ziegler-team-up-for-fabletics/1761324 |access-date=November 25, 2020 |website=Malay Mail}}</ref> [[Kelly Rowland]],<ref>{{Cite web |date=January 9, 2019 |title=Fabletics collaborates with Kelly Rowland on nineties nostalgia collection |url=https://us.fashionnetwork.com/news/Fabletics-collaborates-with-kelly-rowland-on-nineties-nostalgia-collection,1054086.html |access-date=November 25, 2020 |website=Fashion Network}}</ref> [[Madelaine Petsch]]<ref>{{Cite web |date=2020-07-31 |title=Madelaine Petsch Was Inspired By 'Riverdale' For Her First Fabletics Collection |url=https://www.nylon.com/fashion/madelaine-petsch-fabletics-collaboration |access-date=2024-01-09 |website=Nylon |language=en}}</ref> and others.


===Controversy===
===Controversy===
An investigation by ''[[Time (magazine)|Time]]'' magazine into Hippo Knitting, a manufacturing company that supplies Fabletics, received reports from at least 38 workers alleging sexual and physical abuse from management. A Fabletics spokesperson said the brand vowed to do "everything in [their] power to further remedy the situation". Production at Hippo Knitting stopped on May 3, 2021. After a three-month pause, Fabletics resumed production in August 2021 while taking steps to improve [[Labor rights|workers' rights]], including a new anti-intimidation policy, a new grievance procedure and other initiatives.<ref>{{cite web |last1=Donovan |first1=Louise |last2=Nkune |first2=Refiloe Makhaba |name-list-style=amp |date=June 10, 2021 | url = https://time.com/5959197/fabletics-factory-abuse-allegations/| title = Dozens of Workers Allege Abuse in Fabletics Factory |work=[[Time (magazine)|Time]]}} </ref>
An investigation by ''[[Time (magazine)|Time]]'' magazine into Hippo Knitting, a manufacturing company that supplies Fabletics, received reports from at least 38 workers alleging sexual and physical abuse from management. A Fabletics spokesperson said the brand vowed to do "everything in [their] power to further remedy the situation". Production at Hippo Knitting stopped on May 3, 2021. After a three-month pause, Fabletics resumed production in August 2021 while taking steps to improve [[Labor rights|workers' rights]], including a new anti-intimidation policy, a new grievance procedure and other initiatives.<ref>{{Cite magazine |last1=Donovan |first1=Louise |last2=Nkune |first2=Refiloe Makhaba |name-list-style=amp |date=June 10, 2021 |title=Dozens of Workers Allege Abuse in Fabletics Factory |url=https://time.com/5959197/fabletics-factory-abuse-allegations/ |magazine=[[Time (magazine)|Time]]}}</ref>


== References ==
== References ==
{{Reflist|33em}}
{{Reflist}}


== External links ==
== External links ==
* {{Official website|https://www.fabletics.com/}}
* {{Official website|https://www.fabletics.com/}}
* [http://www.huffingtonpost.com/entry/kate-hudsons-fabletics-21st-century-fashion-company_us_580011dbe4b06f314afeb12d?ir=Entertainment& 21st Century Fashion Company Bets on Tech & Media]
* [http://www.businessinsider.com/cmo-of-kate-hudsons-athleisure-brand-fabletics-on-retail-industry-2016-10?r=DE&IR=T Kate Hudson's athleisure brand is doubling down on a strategy it borrowed from Apple and Warby Parker]
* [http://www.pymnts.com/news/retail/2016/kate-hudsons-fabletics-fiercely-giving-amazon-a-run-for-its-money/ Kate Hudson's Fabletics Fiercely Giving Amazon A Run For Its Money]


[[Category:Companies based in Los Angeles]]
[[Category:Companies based in Los Angeles]]

Latest revision as of 04:34, 26 July 2024

Fabletics, LLC
Company typePrivate
IndustryRetail
FoundedJuly 2013; 11 years ago (2013-07)
FoundersAdam Goldenberg
Don Ressler
Ginger Ressler[1]
Headquarters
El Segundo, California
,
U.S.
Area served
Worldwide
Key people
Don Ressler, Co-Founder & Adam Goldenberg, Co-Founder[2]
ProductsMen's & women's activewear
ServicesMembership and retail
Revenue$500 million[3][4]
Websitewww.fabletics.com

Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear".[5][6][7] The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores.[8][9][10][11] The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks.[12][13] Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences[14] and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.[15][16][17]

History

[edit]

Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler. In 2015, Fabletics collaborated with Kate Hudson to launch their first celebrity inspired line which proved to be a success, Kate Hudson owns 20 percent.[18][10] With both Hudson's Line and the Fabletics brand being under the umbrella of fashion incubator TechStyle Fashion Group, Fabletics quickly became its fastest-growing label.[19][20][21] At its locations, Fabletics stocks apparel based on analytics of its online trends.[22][11] The company added collections for dresses and swimwear in the spring of 2017.[23] In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.[24][25] In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and has more than 2 million VIP members.[26]

In April 2020, Fabletics expanded to menswear, signing Kevin Hart as an investor and the face of the new brand.[27][28] In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month.[3] The company expanded into loungewear in 2021 and has since launched a velour capsule with actress Vanessa Hudgens.[29] Fabletics was named to Newsweek's Best Customer Service List of 2022.[30] In January 2022, Fabletics announced that Kate Hudson would be transitioning from principal face of the brand to an advisory role.[31]

In May 2022, Fabletics launched a tennis line for both men and women.[32]

Locations

[edit]

In the fall of 2015, Fabletics expanded to brick and mortar retail with its first store in Bridgewater, New Jersey. Since then Fabletics has opened over 73 North American stores and expanded into Europe.[31] In October 2021, Fabletics opened its first non-US store in Berlin which was followed the company's first UK store, an experiential pop-up, on London's Regent Street.[33][34] The London and Berlin stores bring Fabletics to 75 stores worldwide.[9] Fabletics was one of few retailers to avoid layoffs during the Covid-19 pandemic, and shifted retail staff to "omni-associates" during this time.[35][36] Fabletics has developed and deployed OmniSuite, a proprietary, cloud-based enterprise retail platform, in all of its stores. OmniSuite combines e-commerce, POS and order management solutions with back-office systems, and is utilized in all Fabletics retail locations.[35][34] As of 2020, Fabletics has established carbon neutrality at all of its stores, transitioned away from plastic shipment bags to recycled, biodegradable and reusable polybags and launched an eco-conscious capsule for Earth Day 2020 made entirely from recycled or upcycled materials.[33] The company expanded into retail resale with ThredUp, in 2021.[37]

In May 2022, the company opened a new location in Valencia, CA.[38]

Partnerships

[edit]

Hudson was named the ambassador for Fashion Targets Breast Cancer with Fabletics partnering on a pink capsule collection to support breast cancer awareness.[39][40] In May 2017, the company announced a collaboration with singer Demi Lovato in support of the United Nations Foundation's Girl Up campaign.[41]

In October 2018, Fabletics announced a partnership with Varsity Spirit, making Fabletics Varsity's official activewear partner. As a part of this deal, Fabletics launched pop-up shops at Varsity Competitions in the US.

In October 2020, Fabletics and Varsity extended their partnership through 2024.[42] In the same month, Fabletics announced a long-term partnership with Hydrow, the at-home rower with live and on-demand athlete-led workouts. As part of the Fabletics x Hydrow partnership, Fabletics members can purchase a Hydrow at members only pricing, plus access to an accessories and gear package. In addition, Fabletics is Hydrow's official apparel partner, designing and producing all Hydrow apparel, and Hydrow's trainers will exclusively wear Fabletics in all of Hydrow's workout content.[43]

In 2021, Tough Mudder chose Fabletics as its "active lifestyle" partner.[44] In November 2021, Fabletics began working with college athletes and tournaments to grow its men's business. The company sponsored the Jacksonville Classic, and announced that it is planning partnerships with individual NCAA players.[45] In April 2021, Kevin and Eniko Hart released the Hart Collection, the brand's first capsule designed for men and women.[46] In December 2021, Vanessa Hudgens was announced as a spokesperson for the brand, releasing the Velour x Fabletics collection, with pieces made of velour.[47]

In April 2022, Hudgens also released a summer Y2K-inspired collection designed by herself, called Sun-Daze by Vanessa Hudgens.[48] In the same month, Fabletics partnered with singer Lizzo to launch a size-inclusive (sizes of 6X to XS) shape-wear brand called Yitty.[49]

Since launching, Fabletics has released a number of capsules with notable brand partners, including Maddie Ziegler,[50] Kelly Rowland,[51] Madelaine Petsch[52] and others.

Controversy

[edit]

An investigation by Time magazine into Hippo Knitting, a manufacturing company that supplies Fabletics, received reports from at least 38 workers alleging sexual and physical abuse from management. A Fabletics spokesperson said the brand vowed to do "everything in [their] power to further remedy the situation". Production at Hippo Knitting stopped on May 3, 2021. After a three-month pause, Fabletics resumed production in August 2021 while taking steps to improve workers' rights, including a new anti-intimidation policy, a new grievance procedure and other initiatives.[53]

References

[edit]
  1. ^ "In My Gym Bag: Getting Fab With The Co-Founder Of Fabletics". Chalkboard Mag. Retrieved May 1, 2022.
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