Serena Rees: Difference between revisions
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{{Short description|British businesswoman (born 1968)}} |
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| honorific_suffix = [[Order of the British Empire (MBE)|MBE]] |
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==Early life== |
==Early life== |
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Rees was adopted at an early age by Indian parents. She was working as a model in Chelsea,<ref>{{Cite web|url=https://www.telegraph.co.uk/comment/personal-view/3640836/Panty-politics.html|title = Panty politics}}</ref> in 1992 when she met Joseph Corré, the son of [[Vivienne Westwood]] and [[Malcolm McLaren]]. |
Rees was adopted at an early age by Indian parents; her birth mother was from Kashmir. Rees left school at age 16.<ref>{{Cite web|url=https://www.thetimes.co.uk/article/how-i-make-it-work-serena-rees-fv50xgglz5n|title=How I make it work: Serena Rees|journal=The Times|first=Lindsay|last=Baker|date=29 August 2010|accessdate=3 February 2024}}</ref> She was working as a model in Chelsea,<ref>{{Cite web|url=https://www.telegraph.co.uk/comment/personal-view/3640836/Panty-politics.html|title = Panty politics| date=24 June 2007 }}</ref> in 1992 when she met Joseph Corré, the son of [[Vivienne Westwood]] and [[Malcolm McLaren]]. |
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==Agent Provocateur== |
==Agent Provocateur== |
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Rees decided to open a lingerie store that would be filled with colourful and fashion-forward lingerie. The store opened in 1994 on Broadwick Street, [[Soho]] as a retail shop. Eventually Rees and Corre began designing their own line of lingerie as well.<ref name="independent1">{{cite web |url=https://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html |title= |website=www.independent.co.uk |archive-url=https://web.archive.org/web/20110502011312/http://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html |archive-date=May 2, 2011}}</ref> |
Rees decided to open a lingerie store that would be filled with colourful and fashion-forward lingerie. The store opened in 1994 on Broadwick Street, [[Soho]] as a retail shop. Eventually Rees and Corre began designing their own line of lingerie as well.<ref name="independent1">{{cite web |url=https://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html |title= Joe Corré and Serena Rees: Sex and the City - Profiles, People - the Independent|website=www.independent.co.uk |archive-url=https://web.archive.org/web/20110502011312/http://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html |archive-date=May 2, 2011}}</ref> |
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Agent Provocateur became a well known brand selling in 13 different countries and over 30 stores. Rees maintained a strict confidentiality policy which allowed celebrity clients to feel comfortable purchasing the products.<ref name="independent1"/> Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy. The brand often features celebrity models such as [[Kate Moss]].<ref>{{cite news|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/5035993/Agent-Provocateur-says-lingerie-sales-hold-up.html |title=Agent Provocateur says lingerie sales hold up |publisher=Telegraph |date= 2009-03-23|accessdate=2012-02-23 |location=London |first=Amy |last=Wilson}}</ref> |
Agent Provocateur became a well known brand selling in 13 different countries and over 30 stores. Rees maintained a strict confidentiality policy which allowed celebrity clients to feel comfortable purchasing the products.<ref name="independent1"/> Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy. The brand often features celebrity models such as [[Kate Moss]].<ref>{{cite news|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/5035993/Agent-Provocateur-says-lingerie-sales-hold-up.html |title=Agent Provocateur says lingerie sales hold up |publisher=Telegraph |date= 2009-03-23|accessdate=2012-02-23 |location=London |first=Amy |last=Wilson}}</ref> |
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==Les Girls Les Boys== |
==Les Girls Les Boys== |
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[[Les Girls Les Boys]] is a |
[[Les Girls Les Boys]] is a men's and women's underwear, intimates and streetwear brand, founded by Serena Rees in May 2017.<ref>{{Cite news|url=https://www.businessoffashion.com/articles/news-bites/news-bites-serena-rees-new-label-goop-to-pop-up-at-nordstrom|title=News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom|newspaper=The Business of Fashion |date=4 May 2017}}</ref><ref>{{Cite web |url=http://www.sidewalkhustle.com/serena-rees-launches-les-girls-les-boys/ |title=Serena Rees Launches 'Les Girls les Boys' | Sidewalk Hustle |access-date=2017-06-16 |archive-date=2017-05-17 |archive-url=https://web.archive.org/web/20170517170206/http://www.sidewalkhustle.com/serena-rees-launches-les-girls-les-boys/ |url-status=dead }}</ref><ref>{{Cite news|url=https://www.bustle.com/p/les-girls-les-boys-is-the-unisex-underwear-brand-you-need-on-your-radar-55647|title=Les Girls les Boys is the Unisex Underwear Brand You Need on Your Radar|newspaper=Bustle }}</ref><ref>http://www.theindustrylondon.com/agent-provocateur-co-founder-serena-rees-launches-new-label/</ref><ref>{{Cite web|url=https://fashionunited.uk/news/fashion/agent-provocateur-co-founder-serena-rees-to-launch-new-label/2017050524415|title = Agent Provocateur co-founder Serena Rees to launch new label|date = 5 May 2017}}</ref> |
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==Other business ventures== |
==Other business ventures== |
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{{DEFAULTSORT:Rees, Serena}} |
{{DEFAULTSORT:Rees, Serena}} |
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[[Category:Living people]] |
[[Category:Living people]] |
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[[Category:British |
[[Category:21st-century British businesswomen]] |
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[[Category:English people of Kashmiri descent]] |
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[[Category:1968 births]] |
[[Category:1968 births]] |
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Latest revision as of 07:57, 26 July 2024
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Serena Rees | |
|---|---|
| Born | 14 March 1968 |
| Nationality | British |
| Occupation | Businesswoman |
| Spouse | Joseph Corré (????–2007) divorced |
| Partner | Paul Simonon (2007–present) |
| Children | 1 |
Serena Rees MBE (born 14 March 1968)[1] is a British entrepreneur, founder, fashion designer, and public speaker. She founded Agent Provocateur with her then husband Joseph Corré in 1994 and Les Girls Les Boys in 2017.
Early life
[edit]Rees was adopted at an early age by Indian parents; her birth mother was from Kashmir. Rees left school at age 16.[2] She was working as a model in Chelsea,[3] in 1992 when she met Joseph Corré, the son of Vivienne Westwood and Malcolm McLaren.
Agent Provocateur
[edit]Rees decided to open a lingerie store that would be filled with colourful and fashion-forward lingerie. The store opened in 1994 on Broadwick Street, Soho as a retail shop. Eventually Rees and Corre began designing their own line of lingerie as well.[4]
Agent Provocateur became a well known brand selling in 13 different countries and over 30 stores. Rees maintained a strict confidentiality policy which allowed celebrity clients to feel comfortable purchasing the products.[4] Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy. The brand often features celebrity models such as Kate Moss.[5]
Rees and Corre sold Agent Provocateur to private equity house 3i for £60m,[6] as part of their divorce settlement.[7]
Les Girls Les Boys
[edit]Les Girls Les Boys is a men's and women's underwear, intimates and streetwear brand, founded by Serena Rees in May 2017.[8][9][10][11][12]
Other business ventures
[edit]Rees then started Cocomaya, a bakery and chocolatier with several branches in London, where she resides with her daughter and partner Simonon.[13]
References
[edit]- ^ "Researcha.co.uk - UK Company and Company Director Reports". Web.researcha.com. Retrieved 2012-02-23.
- ^ Baker, Lindsay (29 August 2010). "How I make it work: Serena Rees". The Times. Retrieved 3 February 2024.
- ^ "Panty politics". 24 June 2007.
- ^ a b "Joe Corré and Serena Rees: Sex and the City - Profiles, People - the Independent". www.independent.co.uk. Archived from the original on May 2, 2011.
- ^ Wilson, Amy (2009-03-23). "Agent Provocateur says lingerie sales hold up". London: Telegraph. Retrieved 2012-02-23.
- ^ Attwood, Karen (2007-11-16). "Agent Provocateur sold to private equity firm 3i for £60m - Business News - Business". The Independent. London. Retrieved 2012-02-23.
- ^ Libby Banks. "The millennials redefining sexy". Retrieved 2020-05-07.
- ^ "News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom". The Business of Fashion. 4 May 2017.
- ^ "Serena Rees Launches 'Les Girls les Boys' | Sidewalk Hustle". Archived from the original on 2017-05-17. Retrieved 2017-06-16.
- ^ "Les Girls les Boys is the Unisex Underwear Brand You Need on Your Radar". Bustle.
- ^ http://www.theindustrylondon.com/agent-provocateur-co-founder-serena-rees-launches-new-label/
- ^ "Agent Provocateur co-founder Serena Rees to launch new label". 5 May 2017.
- ^ Interviews by Rhiannon Harries (2009-11-22). "How We Met: Joel Bernstein & Serena Rees - Profiles - People". The Independent. London. Retrieved 2012-02-23.
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