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| romanized_name =
| romanized_name =
| former_name =
| former_name =
| type = Private
| type =
| traded_as =
| traded_as =
| ISIN =
| ISIN =
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| num_locations =
| num_locations =
| num_locations_year = <!-- Year of num_locations data (when known) -->
| num_locations_year = <!-- Year of num_locations data (when known) -->
| area_served =
| area_served = Worldwide
| key_people =
| key_people =
| products =
| products = [[Sports betting]]
| brands =
| brands =
| production =
| production =
| production_year = <!-- Year of production data (when known) -->
| production_year = <!-- Year of production data (when known) -->
| services = [[Sports betting]], [[Proposition bet|novelty bets]]
| services =
| revenue =
| revenue =
| revenue_year = <!-- Year of revenue data (when known) -->
| revenue_year = <!-- Year of revenue data (when known) -->
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| num_employees =
| num_employees =
| num_employees_year = <!-- Year of num_employees data (when known) -->
| num_employees_year = <!-- Year of num_employees data (when known) -->
| parent = [[888 Holdings]]
| parent = [[Evoke plc]]
| divisions =
| divisions =
| subsid =
| subsid =
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}}
}}


'''888sport''' (pronounced as '''"Triple Eight Sport'''") is a [[Multinational corporation|multinational]] [[Sports betting|online sports gambling]] company headquartered in [[Gibraltar]]. It was founded in 2008 and is a subsidiary of [[888 Holdings|888 Holdings plc]]. The company provides online [[sports betting]], predominantly in European markets.<ref name="gpwa">{{cite web|title=888 dives into the European sports betting market|url=http://www.gpwa.org/article.asp?id=171852|publisher=Gambling Portal Webmasters Association|author=Gary Trask|date=March 13, 2008}}</ref>
'''888sport''' is an international [[sports betting]] brand owned by [[Evoke plc]]. It was founded in 2008, and is headquartered in [[Gibraltar]]. The company provides online [[sports betting]], predominantly in European markets.<ref name="gpwa">{{cite web|title=888 dives into the European sports betting market|url=http://www.gpwa.org/article.asp?id=171852|publisher=Gambling Portal Webmasters Association|author=Gary Trask|date=March 13, 2008}}</ref>


==History==
==History==
888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.<ref name="gpwa" /> 888sport began to get involved in sports sponsorship in 2010, starting with a [[Naming rights|sponsored stand]] at [[Fontwell Park Racecourse]].<ref>{{cite web|title=Fontwell Park Racecourse announces dream sponsorship|url=http://www.sportspromedia.com/news/fontwell_park_racecourse_announces_dream_sponsorship|author=Michael Long|publisher=[[SportsPro]]|date=August 16, 2010}}</ref>
888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.<ref name="gpwa" /> 888sport began to get involved in sports sponsorship in 2010, starting with a [[Naming rights|sponsored stand]] at [[Fontwell Park Racecourse]].<ref>{{cite web|title=Fontwell Park Racecourse announces dream sponsorship|url=http://www.sportspromedia.com/news/fontwell_park_racecourse_announces_dream_sponsorship|author=Michael Long|publisher=[[SportsPro]]|date=August 16, 2010}}</ref>


Former [[Spain national football team|Spanish national team]] footballer [[Santiago Cañizares]] joined 888sport in 2011 as European brand ambassador,<ref>{{cite web|title=888 signs up Canizares|url=http://www.igamingbusiness.com/888com-signs-canizares|publisher=[[iGaming Business]]|date=June 14, 2011|access-date=January 18, 2016|archive-date=March 22, 2018|archive-url=https://web.archive.org/web/20180322142825/http://www.igamingbusiness.com/888com-signs-canizares|url-status=dead}}</ref> in 2012 English former professional [[association football|footballer]] [[Ian Wright]] as [[pundit]] during [[UEFA Euro 2012|The Euros]],<ref>{{cite web|title=Wright partnership for 888|url=http://www.igamingbusiness.com/wright-partnership-888|publisher=[[iGaming Business]]|date=June 5, 2012|access-date=January 18, 2016|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306222442/http://www.igamingbusiness.com/wright-partnership-888|url-status=dead}}</ref> and [[Channel 4 Racing]] [[Television presenter|presenter]] [[Emma Spencer]] joined in 2014 as horse racing expert.<ref>{{cite web|title=Emma Spencer Joins 888sport As Racing Ambassador|url=https://betting.888sport.com/emmaspencer/intro|author=Adam Courtney|publisher=888sport|date=April 30, 2014|access-date=January 18, 2016|archive-date=March 7, 2016|archive-url=https://web.archive.org/web/20160307174023/https://betting.888sport.com/emmaspencer/intro|url-status=dead}}</ref>
Former [[Spain national football team|Spanish national team]] footballer [[Santiago Cañizares]] joined 888sport in 2011 as European brand ambassador,<ref>{{cite web|title=888 signs up Canizares|url=http://www.igamingbusiness.com/888com-signs-canizares|publisher=[[iGaming Business]]|date=June 14, 2011|access-date=January 18, 2016|archive-date=March 22, 2018|archive-url=https://web.archive.org/web/20180322142825/http://www.igamingbusiness.com/888com-signs-canizares|url-status=dead}}</ref> in 2012, English former professional [[association football|footballer]] [[Ian Wright]] as [[pundit]] during [[UEFA Euro 2012|The Euros]],<ref>{{cite web|title=Wright partnership for 888|url=http://www.igamingbusiness.com/wright-partnership-888|publisher=[[iGaming Business]]|date=June 5, 2012|access-date=January 18, 2016|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306222442/http://www.igamingbusiness.com/wright-partnership-888|url-status=dead}}</ref> and [[Channel 4 Racing]] [[Television presenter|presenter]] [[Emma Spencer]] joined in 2014 as horse racing expert.<ref>{{cite web|title=Emma Spencer Joins 888sport As Racing Ambassador|url=https://betting.888sport.com/emmaspencer/intro|author=Adam Courtney|publisher=888sport|date=April 30, 2014|access-date=January 18, 2016|archive-date=March 7, 2016|archive-url=https://web.archive.org/web/20160307174023/https://betting.888sport.com/emmaspencer/intro|url-status=dead}}</ref>


888sport received media coverage for the way it utilised social media prior to and during the fight between [[Carl Froch#Froch vs. Groves II|George Groves and Carl Froch fight in 2014]].<ref>{{cite web|title=888sport Deliver Knockout Blow on Social Media|url=http://digitalsport.co/888sport-deliver-knockout-blow-on-social-media|author=Krishan Majithia|publisher=Digital Sport|date=June 5, 2014}}</ref><ref>{{cite web|title=888sport and Betway top Froch-Groves social media charts|url=http://www.igamingbusiness.com/news/888sport-and-betway-top-froch-groves-social-media-charts|publisher=[[iGaming Business]]|date=June 5, 2014|access-date=January 18, 2016|archive-date=November 6, 2017|archive-url=https://web.archive.org/web/20171106034916/http://www.igamingbusiness.com/news/888sport-and-betway-top-froch-groves-social-media-charts|url-status=dead}}</ref>
888sport received media coverage for the way it utilised social media prior to and during the fight between [[Carl Froch#Froch vs. Groves II|George Groves and Carl Froch fight in 2014]].<ref>{{cite web|title=888sport Deliver Knockout Blow on Social Media|url=http://digitalsport.co/888sport-deliver-knockout-blow-on-social-media|author=Krishan Majithia|publisher=Digital Sport|date=June 5, 2014}}</ref><ref>{{cite web|title=888sport and Betway top Froch-Groves social media charts|url=http://www.igamingbusiness.com/news/888sport-and-betway-top-froch-groves-social-media-charts|publisher=[[iGaming Business]]|date=June 5, 2014|access-date=January 18, 2016|archive-date=November 6, 2017|archive-url=https://web.archive.org/web/20171106034916/http://www.igamingbusiness.com/news/888sport-and-betway-top-froch-groves-social-media-charts|url-status=dead}}</ref>
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In 2013, the [[Nevada Gaming Commission]] licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.<ref>{{cite web|title=Implementation of Nevada Gaming Commission|url=https://www.bethq.com/bookmakers/888sport/888sport-history|author= bethq |date=June 5, 2014}}</ref><ref>{{cite web|title=MaksBet Casino|url=http://maxbetkazino.org/|publisher=[Maxbet]|date=June 5, 2014|access-date=January 26, 2018|archive-url=https://web.archive.org/web/20180127004716/http://maxbetkazino.org/|archive-date=January 27, 2018|url-status=dead|df=mdy-all}}</ref>
In 2013, the [[Nevada Gaming Commission]] licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.<ref>{{cite web|title=Implementation of Nevada Gaming Commission|url=https://www.bethq.com/bookmakers/888sport/888sport-history|author= bethq |date=June 5, 2014}}</ref><ref>{{cite web|title=MaksBet Casino|url=http://maxbetkazino.org/|publisher=[Maxbet]|date=June 5, 2014|access-date=January 26, 2018|archive-url=https://web.archive.org/web/20180127004716/http://maxbetkazino.org/|archive-date=January 27, 2018|url-status=dead|df=mdy-all}}</ref>


888sport is a member of ESSA, the European betting integrity body.<ref>{{cite web|url=http://www.betting-business.co/2017/02/10/latest-key-operator-888-joins-essa/|title=ESSA secures latest key operator as 888 joins up|date=10 February 2017|work=Betting Business Magazine}}</ref>
888sport is a member of ESSA, the European betting integrity body.<ref>{{cite web|url=http://www.betting-business.co/2017/02/10/latest-key-operator-888-joins-essa/|title=ESSA secures latest key operator as 888 joins up|date=10 February 2017|work=Betting Business Magazine|access-date=20 February 2017|archive-date=27 November 2020|archive-url=https://web.archive.org/web/20201127082008/http://www.betting-business.co/2017/02/10/latest-key-operator-888-joins-essa/|url-status=dead}}</ref>


In March 2019, 888 paid £15 million for Dublin-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker [[BetBright]]. 888 CEO Itai Pazner said the acquisition “gives us the missing piece in our proprietary and technology portfolio.”<ref>{{cite news |last1=Reddan |first1=Fiona |title=Dublin-based betting group Betbright acquired by 888 in €17.5m deal |url=https://www.irishtimes.com/business/retail-and-services/dublin-based-betting-group-betbright-acquired-by-888-in-17-5m-deal-1.3813522 |newspaper=The Irish Times |access-date=16 March 2019 |language=en}}</ref> In 2018, 888sport partnered with [[Caesars Atlantic City|Caesars Atlantic City Casino]] to offer online sports betting to residents of [[New Jersey]].<ref>{{cite web|title=888sport USA|url=https://www.bettingbuck.com/reviews/888sport|publisher=[[Reink Media Group]]|date=April 17, 2020}}</ref>
In March 2019, 888 paid £15 million for [[Dublin]]-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker [[BetBright]].{{Citation needed|date=April 2023}} 888 CEO Itai Pazner said the acquisition “gives us the missing piece in our proprietary and technology portfolio.”<ref>{{cite news |last1=Reddan |first1=Fiona |title=Dublin-based betting group Betbright acquired by 888 in €17.5m deal |url=https://www.irishtimes.com/business/retail-and-services/dublin-based-betting-group-betbright-acquired-by-888-in-17-5m-deal-1.3813522 |newspaper=The Irish Times |access-date=16 March 2019 |language=en}}</ref> In 2018, 888sport partnered with [[Caesars Atlantic City|Caesars Atlantic City Casino]] to offer online sports betting to residents of [[New Jersey]].<ref>{{cite web|title=888sport USA|url=https://www.bettingbuck.com/reviews/888sport|publisher=[[Reink Media Group]]|date=April 17, 2020}}</ref>


==Sponsorships==
888sport sponsorships include:


* [[Nottingham Forest F.C.]] (2016–18)
As of Dec. 15, 2021, the following message is appearing on the 888 Sport New Jersey website:
* [[Birmingham City F.C.]] (2016–19)

* [[Brentford F.C.]] (2016–17)
888SPORT NEW JERSEY IS NO LONGER ACCEPTING OR OFFERING ANY SPORTS BETTING OPPORTUNITIES, AS OF DECEMBER 15TH.
* [[Preston North End F.C.]] (2016–17)
* [[Shamrock Rovers F.C.]] (2021–23)


==References==
==References==
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==External links==
==External links==
*{{official website}}
*{{official website}}


[[Category:888 Holdings]]
[[Category:Evoke plc]]
[[Category:Bookmakers]]
[[Category:Bookmakers]]
[[Category:Internet properties established in 2008]]
[[Category:Internet properties established in 2008]]
[[Category:2008 establishments in Gibraltar]]
[[Category:2008 establishments in Gibraltar]]
[[Category:Gambling websites]]
[[Category:Online gambling companies of Gibraltar]]

Latest revision as of 16:30, 27 July 2024

888sport
IndustryGambling
Founded2008 (2008)
Headquarters
Gibraltar
Area served
Worldwide
ProductsSports betting
ParentEvoke plc
Websitewww.888sport.com

888sport is an international sports betting brand owned by Evoke plc. It was founded in 2008, and is headquartered in Gibraltar. The company provides online sports betting, predominantly in European markets.[1]

History

[edit]

888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.[1] 888sport began to get involved in sports sponsorship in 2010, starting with a sponsored stand at Fontwell Park Racecourse.[2]

Former Spanish national team footballer Santiago Cañizares joined 888sport in 2011 as European brand ambassador,[3] in 2012, English former professional footballer Ian Wright as pundit during The Euros,[4] and Channel 4 Racing presenter Emma Spencer joined in 2014 as horse racing expert.[5]

888sport received media coverage for the way it utilised social media prior to and during the fight between George Groves and Carl Froch fight in 2014.[6][7]

In 2013, the Nevada Gaming Commission licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.[8][9]

888sport is a member of ESSA, the European betting integrity body.[10]

In March 2019, 888 paid £15 million for Dublin-based Dedsert Ltd, which provided the sportsbook platform for UK-licensed bookmaker BetBright.[citation needed] 888 CEO Itai Pazner said the acquisition “gives us the missing piece in our proprietary and technology portfolio.”[11] In 2018, 888sport partnered with Caesars Atlantic City Casino to offer online sports betting to residents of New Jersey.[12]

Sponsorships

[edit]

888sport sponsorships include:

References

[edit]
  1. ^ a b Gary Trask (March 13, 2008). "888 dives into the European sports betting market". Gambling Portal Webmasters Association.
  2. ^ Michael Long (August 16, 2010). "Fontwell Park Racecourse announces dream sponsorship". SportsPro.
  3. ^ "888 signs up Canizares". iGaming Business. June 14, 2011. Archived from the original on March 22, 2018. Retrieved January 18, 2016.
  4. ^ "Wright partnership for 888". iGaming Business. June 5, 2012. Archived from the original on March 6, 2016. Retrieved January 18, 2016.
  5. ^ Adam Courtney (April 30, 2014). "Emma Spencer Joins 888sport As Racing Ambassador". 888sport. Archived from the original on March 7, 2016. Retrieved January 18, 2016.
  6. ^ Krishan Majithia (June 5, 2014). "888sport Deliver Knockout Blow on Social Media". Digital Sport.
  7. ^ "888sport and Betway top Froch-Groves social media charts". iGaming Business. June 5, 2014. Archived from the original on November 6, 2017. Retrieved January 18, 2016.
  8. ^ bethq (June 5, 2014). "Implementation of Nevada Gaming Commission".
  9. ^ "MaksBet Casino". [Maxbet]. June 5, 2014. Archived from the original on January 27, 2018. Retrieved January 26, 2018.
  10. ^ "ESSA secures latest key operator as 888 joins up". Betting Business Magazine. 10 February 2017. Archived from the original on 27 November 2020. Retrieved 20 February 2017.
  11. ^ Reddan, Fiona. "Dublin-based betting group Betbright acquired by 888 in €17.5m deal". The Irish Times. Retrieved 16 March 2019.
  12. ^ "888sport USA". Reink Media Group. April 17, 2020.
[edit]
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