Dr. Enuf: Difference between revisions
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{{Short description|Soft drink brand}} |
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⚫ | '''Dr. Enuf''' is |
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{{Use mdy dates|date=September 2019}} |
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⚫ | '''Dr. Enuf''' is an American brand of soft drink bottled by [[Tri-City Beverage]] in [[Johnson City, Tennessee]].<ref name="ref1">{{Citation | date = June 24, 2002 | url = http://www.beveragedaily.com/Formulation/Herbal-drink-joins-energy-drink-range | title = Herbal drink joins energy drink range | newspaper = Beverage Daily}}.</ref><ref name= "ref2">{{Citation | date = June 18, 1997 | url = http://nl.newsbank.com/nl-search/we/Archives?p_product=RO&p_theme=ro&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAEA51082D80A04&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | title = Dr Enuf gives a 'new age' boost – with nutrients | newspaper = [[The Roanoke Times]]}}.</ref><ref name="ref3">{{Citation | date = November 2, 1998 | url = https://pqasb.pqarchiver.com/latimes/access/35617896.html?dids=35617896:35617896&FMT=ABS&FMTS=ABS:FT&type=current&date=Nov+02%2C+1998&author=&pub=Los+Angeles+Times&desc=Vitamin-Enriched+Dr.+Enuf+Trying+to+Give+Boost+to+Soft+Drink+Market&pqatl=google | archive-url = https://archive.today/20130201001622/http://pqasb.pqarchiver.com/latimes/access/35617896.html?dids=35617896:35617896&FMT=ABS&FMTS=ABS:FT&type=current&date=Nov+02,+1998&author=&pub=Los+Angeles+Times&desc=Vitamin-Enriched+Dr.+Enuf+Trying+to+Give+Boost+to+Soft+Drink+Market&pqatl=google | url-status = dead | archive-date = February 1, 2013 | title = Vitamin-Enriched Dr. Enuf Trying to Give Boost to Soft Drink Market | newspaper = [[Los Angeles Times]]}}.</ref><ref name = "ref4">{{Citation | date = November 6, 2009 | url = http://www2.tricities.com/news/2009/nov/06/dr_enuf_turns_60-ar-241358/ | title = Dr. Enuf turns 60 | publisher = [[TriCities.com]]}}.</ref><ref name = "ref5">{{Citation | url = http://goliath.ecnext.com/coms2/gi_0199-825805/Tri-City-s-Diet-Dr.html | title = Tri-City's Diet Dr. Enuf and Diet Herbal Dr. Enuf beverages have been reformulated | newspaper = Beverage Industry |date=September 2004}}.</ref><ref name="ref7">{{Citation | url = https://books.google.com/books?id=J5kRAQAAMAAJ&q=%22Dr.+Enuf%22+1949 | title = Dr. Enuf | journal = Now and Then | volume = 5 | number = 3 | year = 1988 | quote = Since Dr. Enuf was introduced in 1949, it has become a part of the folklore of Upper East Tennessee.}}</ref><ref name = "ref9">{{Citation | last = Edge | first = John T | url = https://books.google.com/books?id=JjKbAbcTfAYC&pg=PA248 | title = Southern belly: the ultimate food lover's companion to the South | pages = 248–49 | year = 2007| publisher = Algonquin Books | isbn = 9781565125476 }}.</ref> It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as [[Sprite (soft drink)|Sprite]] or [[7 Up]].) Dr. Enuf is fortified with several water-soluble [[vitamin]]s. Its marketing [[slogan]] is "Enuf is Enough!" |
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Dr. Enuf's origins date back to 1949, when a |
Dr. Enuf's origins date back to 1949, when a Chicago businessman named [[Mark Williams Company|William Mark Swartz]] was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of [[empty calories]]. He developed an "energy booster" drink containing B vitamins, [[caffeine]] and [[sucrose|cane sugar]]. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of [[Tri-City Beverage]] to produce and distribute the soda.<ref name="ref10">{{cite book | last = Sauceman | first = Fred W | url = https://books.google.com/books?id=rZGlCQY9qpMC&pg=PA89 | title = The Place Setting | pages = 89–97 | year = 2009 | publisher = Mercer University Press | isbn = 9780881461404 |quote=According to corporate lore, Bill Schwartz [sic], a Chicago chemist, developed the formula after hearing his co-workers complain of lethargy. }}.</ref> |
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==Early product heritage with Mountain Dew== |
==Early product heritage with Mountain Dew== |
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[[Image:TNMap-doton-JohnsonCity.PNG|thumb|right|240px|Mountain Dew was first sold commercially at Johnson City, Tennessee in 1954 by Tri-City Beverage.]] Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers and a clearing of the mind. One |
[[Image:TNMap-doton-JohnsonCity.PNG|thumb|right|240px|Mountain Dew was first sold commercially at Johnson City, Tennessee in 1954 by Tri-City Beverage.]] Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers, and a clearing of the mind. One of the early advertised uses of Dr. Enuf, curing [[hangover]]s, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called [[Mountain Dew]]. Tri-City Beverage later sold the rights to Mountain Dew to [[Pepsi]], but kept the Dr. Enuf brand. |
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The drink is still produced to this day by Tri-Cities Beverage. |
The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of [[thiamine]] (Vitamin B1), [[Niacin (nutrient)|niacin]] (Vitamin B<sub>3</sub>), [[potassium]] and [[iodine]]. The herbal varieties also contain [[ginseng]] and [[guarana]], and are cherry flavored. |
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==Availability== |
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==Where to find Dr. Enuf== |
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Dr. Enuf is widely distributed in |
Dr. Enuf is widely distributed in northeast Tennessee, particularly in the [[Tri-Cities, Tennessee|Tri-Cities]], plus parts of southwestern Virginia and western North Carolina.<ref name="ref6">{{Citation | last = Krouse | first = Peter | date = June 16, 1997 | url = http://nl.newsbank.com/nl-search/we/Archives?p_product=GB&p_theme=gb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF8740A174E386&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | title = Old-time Tennessee soft drik pops up with Carolina debut | newspaper = [[News & Record]] | publisher = News bank}}.</ref><ref name="ref8">{{Citation | last = Cavender | first = Anthony P | url = https://books.google.com/books?id=83To12NoFa4C&pg=PA76 | title = Folk medicine in southern Appalachia | pages = 75–7 | year = 2003| publisher = University of North Carolina Press | isbn = 9780807854938 }}.</ref> |
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While hard to find, Dr. Enuf is available in select locations throughout the [[Southeastern United States |
While hard to find, Dr. Enuf is available in select locations{{vague|date=October 2018}} throughout the [[Southeastern United States|Southeast]] as well as at many [[Cracker Barrel]] locations throughout the country. It is also available at Pal's restaurant locations.<ref>{{citation |url=https://www.palsweb.com/product/dr-enuf |title=Pal's Sudden Service |access-date=18 September 2023}}</ref> |
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As of 2022, Dr. Enuf is also available in Eastern Kentucky. |
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==References== |
==References== |
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== External links == |
== External links == |
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* {{Citation | url = http://www.drenuf.com/ | title = Dr. Enuf | type = official website}}, sells & ships the drinks in sets of twenty-four. |
* {{Citation | url = http://www.drenuf.com/ | title = Dr. Enuf | type = official website}}, sells & ships the drinks in sets of twenty-four. |
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* {{Citation | url = |
* {{Citation | url = https://www.angelfire.com/tn/traderz/drenuf.html | title = Traderz | contribution = A brief history of Tri-Cities Beverage | publisher = Angel fire}}. |
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{{citrus sodas}} |
{{citrus sodas}} |
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[[Category:Citrus sodas]] |
[[Category:Citrus sodas]] |
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[[Category:Johnson City, Tennessee]] |
[[Category:Johnson City, Tennessee]] |
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[[Category:Tennessee culture]] |
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[[Category:Lemon-lime sodas]] |
Latest revision as of 05:44, 28 July 2024
This article needs to be updated.(February 2023) |
Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee.[1][2][3][4][5][6][7] It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite or 7 Up.) Dr. Enuf is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"
Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-City Beverage to produce and distribute the soda.[8]
Early product heritage with Mountain Dew
[edit]Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers, and a clearing of the mind. One of the early advertised uses of Dr. Enuf, curing hangovers, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called Mountain Dew. Tri-City Beverage later sold the rights to Mountain Dew to Pepsi, but kept the Dr. Enuf brand.
The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of thiamine (Vitamin B1), niacin (Vitamin B3), potassium and iodine. The herbal varieties also contain ginseng and guarana, and are cherry flavored.
Availability
[edit]Dr. Enuf is widely distributed in northeast Tennessee, particularly in the Tri-Cities, plus parts of southwestern Virginia and western North Carolina.[9][10]
While hard to find, Dr. Enuf is available in select locations[vague] throughout the Southeast as well as at many Cracker Barrel locations throughout the country. It is also available at Pal's restaurant locations.[11] As of 2022, Dr. Enuf is also available in Eastern Kentucky.
References
[edit]- ^ "Herbal drink joins energy drink range", Beverage Daily, June 24, 2002.
- ^ "Dr Enuf gives a 'new age' boost – with nutrients", The Roanoke Times, June 18, 1997.
- ^ "Vitamin-Enriched Dr. Enuf Trying to Give Boost to Soft Drink Market", Los Angeles Times, November 2, 1998, archived from the original on February 1, 2013.
- ^ Dr. Enuf turns 60, TriCities.com, November 6, 2009.
- ^ "Tri-City's Diet Dr. Enuf and Diet Herbal Dr. Enuf beverages have been reformulated", Beverage Industry, September 2004.
- ^ "Dr. Enuf", Now and Then, 5 (3), 1988,
Since Dr. Enuf was introduced in 1949, it has become a part of the folklore of Upper East Tennessee.
- ^ Edge, John T (2007), Southern belly: the ultimate food lover's companion to the South, Algonquin Books, pp. 248–49, ISBN 9781565125476.
- ^ Sauceman, Fred W (2009). The Place Setting. Mercer University Press. pp. 89–97. ISBN 9780881461404.
According to corporate lore, Bill Schwartz [sic], a Chicago chemist, developed the formula after hearing his co-workers complain of lethargy.
. - ^ Krouse, Peter (June 16, 1997), "Old-time Tennessee soft drik pops up with Carolina debut", News & Record, News bank.
- ^ Cavender, Anthony P (2003), Folk medicine in southern Appalachia, University of North Carolina Press, pp. 75–7, ISBN 9780807854938.
- ^ Pal's Sudden Service, retrieved September 18, 2023