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{{Short description|French communications corporation}}
{{Infobox company
{{Infobox company
| company_name = Sagem Wireless
| name = Sagem Wireless
| company_type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| location = Paris
| location = Paris
| key_people = Pasquale Pistorio (Chairman), Thierry Buffenoir (CEO)
| key_people = Pasquale Pistorio (Chairman), Thierry Buffenoir (CEO)
Line 7: Line 8:
| homepage = [http://www.sagemwireless.com sagemwireless.com]
| homepage = [http://www.sagemwireless.com sagemwireless.com]
}}
}}
'''Sagem Wireless''' was a multinational communications corporation that is headquartered in Paris, France. Sagem Wireless was engaged in the designing and manufacturing of customised connected lifestyle devices and services for [[mobile network operators]] and global consumer brands. The company had a 15 year history in [[mobile devices]] development and delivery and was incorporated as Sagem Wireless in January 2009 following investment in [[SAGEM_Communication|Sagem Mobile]] by [[Sofinnova Partners]] in August 2008<ref>Sofinnova snaps up Sagem from Safran, Sam sizzles steaks, ''Engadget'' [http://mobile.engadget.com/2008/08/01/sofinnova-snaps-up-sagem-from-safran-sam-sizzles-steaks/]</ref>. Sagem Wireless was majority owned by Sofinnova Partners, with minority stakes owned by [[SAFRAN]] and Sagem Wireless founders and staff.
'''Sagem Wireless''' was a multinational communications corporation headquartered in Paris, France. The company was engaged in the designing and manufacturing of customised connected lifestyle devices and services for [[mobile network operators]] and global consumer brands. Sagem Wireless was majority owned by Sofinnova Partners, with minority stakes owned by [[SAFRAN]] and Sagem Wireless founders and staff.


Sagem Wireless is now called [[MobiWire]] SAS. MobiWire SAS is now designing and delivering mobile phones as an [[original design manufacturer]] (ODM).
In addition to working with brands (mobile operators, exclusive brands and global lifestyle brands) to design and develop customised devices, Sagem Wireless also worked with [[OEM|OEMs]], government bodies and enterprises to deliver a range of business services. These include ODM services for handset manufacturers, [[Machine_to_Machine|Machine-to-Machine]] (M2M) products and services, and customised devices for governments and law enforcement agencies.

Sagem Wireless had [[research and development]] centres in Europe and China and an extensive portfolio of technology [[patent|patents]]. It works closely with Sofinnova portolio companies and other technology partners to integrate technology innovations into its devices, including [[Near_Field_Communication|Near Field Communications]] (NFC), [[e-paper]], [[fingerprint recognition|biometric fingerprint sensors]] and battery technology.


== History ==
== History ==

=== Pre-Telecoms Era ===
=== Pre-Telecoms Era ===
In 1925, Marcel Môme created the Société d’Applications Générale d’Electricité et de Mécanique (Sagem), whose initial business was primarily mechanical engineering. Sagem quickly diversified its business, for instance by making precision equipment for the French navy. The Société d’Applications Téléphoniques was created in 1932 and taken over by Sagem in 1939, as the Société Anonyme de Télécommunications (SAT), making it a major player in telephony and telecom business.
In 1925, Marcel Môme created the Société d’Applications Générale d’Electricité et de Mécanique (Sagem), whose initial business was primarily mechanical engineering. Sagem diversified its business, for instance by making precision equipment for the French navy. The Société d’Applications Téléphoniques was created in 1932 and taken over by Sagem in 1939, as the Société Anonyme de Télécommunications (SAT), making it a major player in telephony and telecom business.


=== Entry in the Telecoms market ===
=== Entry in the Telecoms market ===
In the 1940s Sagem moved into the telecoms market with the production of telex machines. In 1962, Robert Labarre was named president and CEO, a role he held until 1987 when he was replaced by Pierre Faurre who had led a management buyout of company in 1985. The appointment of Faurre coincided with the launch of first Sagem-made fax machine and followed by the launch of a new generation fax machine in 1990.
In the 1940s, Sagem moved into the telecoms market with the production of telex machines. In 1962, Robert Labarre was named president and CEO, a role he held until 1987 when he was replaced by Pierre Faurre who had led a management buyout of company in 1985.<ref>{{Cite web|date=2001-02-08|title=Le décès brutal de Pierre Faurre plonge Sagem dans l'incertitude|url=https://www.lesechos.fr/2001/02/le-deces-brutal-de-pierre-faurre-plonge-sagem-dans-lincertitude-709645|access-date=2020-08-25|website=Les Echos|language=fr}}</ref> The appointment of Faurre coincided with the launch of first Sagem-made fax machine and followed by the launch of a new generation fax machine in 1990.


=== Involvement in mobile phones ===
=== Involvement in mobile phones ===
In 1996 Sagem invented a consumer fax machine, the “Phonefax”, and also created the first French GSM mobile phone and the first satellite TV set-top box. Just one year later, Snecma took full control of its subsidiary SEP (Société Européenne de Propulsion), marking its full-fledged entry in the space propulsion market. SFIM Industries were acquired by Sagem in 1999 and, together with other subsidiaries, consolidated as SAGEM operating divisions in 2000.
In 1996, Sagem marketed a consumer fax machine, the “Phonefax”, and in 1995 GSM mobile phone activity was set up by Olivier DEMOLY for the international sales and Philippe Lucas for the French Market and the first satellite TV set-top box. Just one year later, Snecma took full control of its subsidiary SEP (Société Européenne de Propulsion), marking its entry in the space propulsion market. SFIM Industries were acquired by Sagem in 1999 and, together with other subsidiaries, consolidated as SAGEM operating divisions in 2000.


During the period 1996-2000, the Mobile Phones and Radiocommunications Systems and Radiocommunications Networks business units were led by Thierry Buffenoir. In 2001, Buffenoir became Chairman and Chief Executive Officer of Sagem Mobile, the mobile phone operating division of Sagem. Under Buffenoir’s leadership, by 2004 Sagem Mobile had grown to become a top 5 European handset manufacturer and market leader in France, its home market.
Between 1995-2000, the Mobile Phones business units was driven by Guy Rouanne and Radiocommunications Systems and Radiocommunications Networks business units were led by Thierry Buffenoir. In 2001, Buffenoir became chairman and chief executive officer of Sagem Mobile, the mobile phone operating division of Sagem. Under Buffenoir’s leadership, by 2004 Sagem Mobile had grown to become a top 5 European handset manufacturer and market leader in France, its home market.


Following the creation of [[SAFRAN]] in 2005, the Group once again refocused on its core businesses, divesting both its mobile phone and broadband businesses in 2008, to create Sagem Wireless and Sagem Communications respectively.
Following the creation of [[SAFRAN]] in 2005, the Group once again refocused on its core businesses, divesting both its mobile phone and broadband businesses in 2008, to create Sagem Wireless and Sagem Communications respectively.


=== Recent History ===
=== 2009-2010 ===
Sagem Wireless was launched in January 2009 with an investment from Sofinnova Partners and with Thierry Buffenoir as its CEO.<ref>{{Cite web|last=Staff|first=V. C. J.|date=2008-07-31|title=Sofinnova Buys Sagem Mobile|url=https://www.venturecapitaljournal.com/sofinnova-buys-sagem-mobile/|access-date=2020-08-25|website=Venture Capital Journal|language=en-US}}</ref><ref>{{Cite news|date=2009-02-20|title=Sagem aims to beat rivals with speed|language=en|work=Reuters|url=https://www.reuters.com/article/idINIndia-38118220090220|access-date=2020-08-25}}</ref><ref name=":0">{{Cite web|date=2009-02-18|title=Sagem prêt à abandonner sa marque pour exister dans le téléphone portable|url=https://www.lesechos.fr/2009/02/sagem-pret-a-abandonner-sa-marque-pour-exister-dans-le-telephone-portable-449349|access-date=2020-08-25|website=Les Echos|language=fr}}</ref> After this investment, Sagem Wireless shifted in strategy to begin designing phones for third parties.<ref name=":0" />
Sagem Wireless was launched in January 2009 with investment from Sofinnova Partners and with Thierry Buffenoir as its CEO. As a now independent company, Sagem Wireless undertook a shift in strategy away from the traditional ODM space of operator-branded low-range handsets and towards the design, developing and delivering of customised mid and high-range mobile devices for global lifestyle brands and mobile operators.


In 2009 the first connected lifestyle devices were launched by Sagem Wireless, including branded devices for [[Porsche Design]] and [[Hello Kitty]]. Operator branded devices included the Vodafone 533 Crystal – a device developed exclusively for Vodafone together with Crystallized by Swarovski Elements.
In 2009 the first connected lifestyle devices were launched by Sagem Wireless, including branded devices for [[Porsche Design]] and [[Hello Kitty]]. Operator branded devices included the Vodafone 533 Crystal – a device developed exclusively for Vodafone together with Crystallized by Swarovski Elements.


In October 2009, Sagem Wireless announced a licencing agreement with PUMA to deliver a branded mobile phone that is "completely tailor designed, from the inside out", adding the design will reflect "the DNA of the PUMA brand".<ref>Puma to launch mobile phone, ''Marketing Week''[http://www.marketingweek.co.uk/news/puma-to-launch-mobile-phone/3005181.article]</ref>
In October 2009, Sagem Wireless announced a licensing agreement with PUMA to deliver a branded mobile phone that is "completely tailor designed, from the inside out", adding the design will reflect "the DNA of the PUMA brand".<ref>{{Cite web|last=Parsons|first=Russell|date=6 October 2009|title=Puma to launch mobile phone|url=http://www.marketingweek.co.uk/news/puma-to-launch-mobile-phone/3005181.article|url-status=dead|archive-url=https://web.archive.org/web/20120219195159/http://www.marketingweek.co.uk/news/puma-to-launch-mobile-phone/3005181.article|archive-date=19 February 2012|access-date=|website=Marketing Week}}</ref>


At [[Mobile World Congress]] 2010, Sagem Wireless unveiled two new devices – the PUMA PHONE<ref>Puma phone hands-on video: It's pumped full of Puma[http://recombu.com/news/puma-phone-hands-on-video-its-pumped-full-of-puma_M11438.html]</ref> and the CosyPhone<ref>Sagem Cosyphone: Swipe a card to make a call[http://crave.cnet.co.uk/mobiles/0,39029453,49305024,00.htm]</ref>.
At the [[Mobile World Congress]] 2010, Sagem Wireless unveiled two new devices – the PUMA PHONE<ref>{{Cite web|date=2010-02-16|title=Puma phone hands-on video: It's pumped full of Puma|url=https://recombu.com/mobile/article/puma-phone-hands-on-video-its-pumped-full-of-puma_m11438-html|access-date=2020-08-25|website=Recombu|language=en-GB}}</ref> and the CosyPhone.<ref>{{Cite web|last=Kloet|first=Charles|date=15 February 2010|title=Sagem Cosyphone: Swipe a card to make a call|url=http://crave.cnet.co.uk/mobiles/0,39029453,49305024,00.htm|url-status=live|archive-url=https://web.archive.org/web/20100218122244/http://crave.cnet.co.uk/mobiles/0,39029453,49305024,00.htm|archive-date=18 February 2010|access-date=|website=Cnet UK}}</ref>


In November 2010, the company launched Binder - a white-label e-Reader - and announced French retailer FNAC and Telecom Italia as customers.<ref>[http://www.intomobile.com/2010/10/30/sagem-wireless-binder-ereader/ Sagem Wireless’ Binder is a white-label eReader product]</ref>. Also that month, the CosyPhone became commercially available.<ref>[http://www.pocket-lint.com/news/36694/sagem-wireless-cosy-phone-nfc Sagem Wireless Cosy phone embraces NFC tech]</ref>
In November 2010, the company launched Binder - a white-label e-Reader - and announced French retailer FNAC and Telecom Italia as customers.<ref>{{Cite web|date=2010-10-30|title=Sagem Wireless' Binder is a white-label eReader product|url=https://www.intomobile.com/2010/10/30/sagem-wireless-binder-ereader/|access-date=2020-08-25|website=IntoMobile|language=en-US}}</ref> Also that month, the CosyPhone became commercially available.<ref>{{Cite web|last=Henderson|first=Rik|date=9 November 2010|title=Sagem Wireless Cosy phone embraces NFC tech|url=http://www.pocket-lint.com/news/36694/sagem-wireless-cosy-phone-nfc|url-status=dead|archive-url=https://web.archive.org/web/20101112030516/http://www.pocket-lint.com/news/36694/sagem-wireless-cosy-phone-nfc|archive-date=12 November 2010|access-date=|website=}}</ref>


===MobiWire===
In the spring of 2011 Sagem Wireless was renamed Mobiwire and was bankrupt soon after.
In the spring of 2011, Sagem Wireless was renamed Mobiwire SA, the aim of renaming the company was to show it was independent from other [[SAGEM]] spin-offs (SAGEMCOM and SAGEM Defence).

Shortly after renaming the company had become bankrupt.

On 22 July, following the recovery proceedings, Sagetel Mobiles made an equity investment and a partial assets transfer relying on part of the employees and the management.

The new company was named [[MobiWire]] SAS. MobiWire SAS is now designing and delivering mobile phones as an [[original design manufacturer]] (ODM).


== Technologies ==
== Technologies ==
Sagem Wireless partners with innovative technology companies to integrate third party technology into its devices. As part of the Sofinnova Partners group of companies, Sagem Wireless also has access to the skills and expertise of other businesses in the group.
Sagem Wireless partnered with innovative technology companies to integrate third party technology into its devices. As part of the Sofinnova Partners group of companies, Sagem Wireless also had access to the skills and expertise of other businesses in the group.


Sagem Wireless technology partners include:
Sagem Wireless technology partners included:


* INSIDE Contactless – chip designer for [[Near_Field_Communication|contactless]] high security payment and consumer electronics applications<ref>INSIDE Contactless and Sagem Wireless Extend NFC Technology Partnership, ''More RFID'' [http://www.morerfid.com/details.php?subdetail=Report&action=details&report_id=5595&display=RFID]</ref>
* INSIDE Contactless – chip designer for [[Near Field Communication|contactless]] high security payment and consumer electronics applications<ref>INSIDE Contactless and Sagem Wireless Extend NFC Technology Partnership, ''More RFID'' {{cite web |url=http://www.morerfid.com/details.php?subdetail=Report&action=details&report_id=5595&display=RFID |title=MoreRFID - INSIDE Contactless and Sagem Wireless Extend NFC Technology Partnership |access-date=2010-02-02 |url-status=dead |archive-url=https://web.archive.org/web/20100104065543/http://morerfid.com/details.php?subdetail=Report&action=details&report_id=5595&display=RFID |archive-date=2010-01-04 }}</ref>
* [[Myriad Group]] – global leader in mobile software and OS
* [[Myriad Group]] – global leader in mobile software and OS
* Sensitive Object – touchscreen solutions
* Sensitive Object – touchscreen solutions{{buzzword inline|date=July 2019}}
* Streamezzo – mobile TV and rich media
* Streamezzo – mobile TV and rich media
* Revolt Technology – long lasting mobile batteries
* Revolt Technology – long lasting mobile batteries
* Varioptic – world leader in [[electrowetting|liquid lens technology]] for cameras in mobile phones
* Varioptic – world leader in [[electrowetting|liquid lens technology]] for cameras in mobile phones
* UPEK – [[biometrics|biometric]] fingerprint solutions<ref>'Sagem Android phones to pack fingerprint ID!', ''Electric Pig'' [http://www.electricpig.co.uk/2010/02/03/sagem-android-phones-to-pack-fingerprint-id/]</ref>
* UPEK – [[biometrics|biometric]] fingerprint solutions{{buzzword inline|date=July 2019}}<ref>{{Cite web|last=Sillis|first=Ben|date=3 February 2010|title=Sagem Android phones to pack fingerprint IID!|url=http://www.electricpig.co.uk/2010/02/03/sagem-android-phones-to-pack-fingerprint-id/|url-status=dead|archive-url=https://web.archive.org/web/20101104141634/http://www.electricpig.co.uk/2010/02/03/sagem-android-phones-to-pack-fingerprint-id/|archive-date=4 November 2010|access-date=|website=Electricpig}}</ref>
* Sagem Orga – Smart card manufacturer
* Sagem Orga – Smart card manufacturer
* [[Arkamys]] – 3D sound DSP libraries
* Arkamys – 3D sound DSP libraries
* Total Immersion – [[augmented reality]] solutions
* Total Immersion – [[augmented reality]] solutions{{buzzword inline|date=July 2019}}
* Spatial View – [[Autostereoscopy|auto-sterescopic]] 3D video technology
* Spatial View – [[Autostereoscopy|auto-stereoscopic]] 3D video technology
* [[DiBcom]] – chipsets for low-power mobile TV and radio
* [[DiBcom]] – chipsets for low-power mobile TV and radio
* Spraylogik – dispensing systems and technologies
* Spraylogik – dispensing systems and technologies
* Mobiles Republic – [[On Device Portal]] for mobile content<ref>'Sagem taps Mobiles Republic, Cellmania for Puma phone', ''TMCnet'' [http://fixed-mobile-convergence.tmcnet.com/news/2010/01/15/4574007.htm]</ref>
* Mobiles Republic – [[On Device Portal]] for mobile content<ref>{{Cite web|last=|first=|date=|title='Sagem taps Mobiles Republic, Cellmania for Puma phone'|url=https://www.tmcnet.com/usubmit/2010/01/15/4574007.htm|archive-url=|archive-date=|access-date=2020-08-25|website=TMCnet}}</ref>
* Cellmania – wireless search, provisioning and billing solutions to operators
* Cellmania – wireless search, provisioning and billing solutions{{buzzword inline|date=July 2019}} to operators
* Connect Things – barcodes and contextualised-location and time based content management systems
* Connect Things – barcodes and contextualised-location and time based content management systems
* Sagem Communications – broadband terminals, convergence and energy solutions
* Sagem Communications – broadband terminals, convergence and energy solutions{{buzzword inline|date=July 2019}}

⚫
== Device portfolio ==


⚫
== Device Portfolio ==
=== Operator branded devices ===
=== Operator branded devices ===
* Vodafone 533 Crystal<ref>Vodafone [http://www.vodafone.com/enwiki/static/crystal/index.html]</ref>
* Vodafone 533 Crystal
:Designed exclusively for Vodafone, the device is an example of CRYSTALLIZED - [[Swarovski]] Elements elegantly applied to a mobile phone. Launched October 2009.<ref>'Vodafone VF533 Made by Sagem, Decorated by CRYSTALLIZED – Swarovski Elements', ''Ladies Gadgets''[http://www.ladiesgadgets.com/vodafone-vf533-made-by-sagem-decorated-by-crystallized-swarovski-elements/]</ref>


* Vodafone 540 Grey
* Vodafone 540 Grey
* Vodafone 540 Black
* Vodafone 540 Black
* Vodafone 540 White
* Vodafone 540 White
Were


=== Exclusive brands ===
=== Exclusive brands ===
Line 80: Line 88:
=== Global brands ===
=== Global brands ===


* Hello Kitty Day Edition
* Hello Kitty Day Edition (Sagem my421z)
* Hello Kitty Night Edition
* Hello Kitty Night Edition (Sagem my421z)
* Hello Kitty Kawaï
* Hello Kitty Kawaï
* Roxyphone<ref>'Roxy Phone is the Latest Fashion Mobile to Join the Fray', ''Chip Chick''[http://www.chipchick.com/2009/10/roxy-phone.html] </ref>
* Roxyphone<ref>{{Cite web|last=Chick|first=Chip|date=28 October 2009|title=Roxy Phone is the Latest Fashion Mobile to Join the Fray|url=http://www.chipchick.com/2009/10/roxy-phone.html|url-status=live|archive-url=https://web.archive.org/web/20100123084551/http://www.chipchick.com/2009/10/roxy-phone.html|archive-date=23 January 2010|access-date=|website=}}</ref>
* [[Sagem Puma Phone|Puma phone]]<ref>pumaphone.com[http://www.pumaphone.com]</ref>
* [[Sagem Puma Phone|Puma phone]]
* Oxbow (Sagem my411c)
* Lulu Castagnette (Sagem my411c)


== References ==
== References ==
Line 90: Line 100:


== External links ==
== External links ==
=== Brand Partners ===
* [http://www.crystallized.com/ CRYSTALLIZED - Swarozski Elements]
* [http://www.sanrio.com/ Hello Kitty]
* [http://www.mobileporschedesign.com/ Porsche Design]
* [http://www.puma.com PUMA]
* [http://www.pumaphone.com pumaphone.com]

=== Articles ===
* [http://www.mobile-ent.biz/news/35634/Sagem-to-make-customised-phones-for-brands Sagem Wireless to make customised phones for brands]
* [http://www.mobile-ent.biz/news/35634/Sagem-to-make-customised-phones-for-brands Sagem Wireless to make customised phones for brands]
* [http://www.marketingweek.co.uk/news/puma-to-launch-mobile-phone/3005181.article PUMA to launch mobile phone] 6 Oct 2009
* [http://www.marketingweek.co.uk/news/puma-to-launch-mobile-phone/3005181.article PUMA to launch mobile phone]
* [http://www.ladiesgadgets.com/vodafone-vf533-made-by-sagem-decorated-by-crystallized-swarovski-elements/ Vodafone VF533 Made by Sagem, Decorated by CRYSTALLIZED – Swarovski Elements]
* [http://www.ladiesgadgets.com/vodafone-vf533-made-by-sagem-decorated-by-crystallized-swarovski-elements/ Vodafone VF533 Made by Sagem, Decorated by CRYSTALLIZED – Swarovski Elements] {{Webarchive|url=https://web.archive.org/web/20170403020810/http://www.ladiesgadgets.com/vodafone-vf533-made-by-sagem-decorated-by-crystallized-swarovski-elements/ |date=2017-04-03 }}
* [http://www.mobile-ent.biz/news/32091/Porsche-unveils-touchscreen-phone Porsche unveils touchscreen phone]
* [http://www.mobile-ent.biz/news/32091/Porsche-unveils-touchscreen-phone Porsche unveils touchscreen phone]


[[Category:Companies based in Paris]]
[[Category:Privately held companies of France]]
[[Category:Manufacturing companies based in Paris]]
[[Category:Multinational companies]]
[[Category:Mobile phone companies of France]]
[[Category:Mobile phone companies of France]]
[[Category:Multinational companies]]
[[Category:Defunct mobile phone manufacturers]]
[[Category:Privately held companies of France]]
[[Category:Electronics companies established in 1925]]
[[Category:French companies established in 1925]]

[[Category:French companies disestablished in 2011]]
[[fr:Mobiwire]]
[[Category:Electronics companies disestablished in 2011]]

Latest revision as of 19:17, 29 July 2024

Sagem Wireless
Company typePrivate
Industrymobile devices
HeadquartersParis
Key people
Pasquale Pistorio (Chairman), Thierry Buffenoir (CEO)
Websitesagemwireless.com

Sagem Wireless was a multinational communications corporation headquartered in Paris, France. The company was engaged in the designing and manufacturing of customised connected lifestyle devices and services for mobile network operators and global consumer brands. Sagem Wireless was majority owned by Sofinnova Partners, with minority stakes owned by SAFRAN and Sagem Wireless founders and staff.

Sagem Wireless is now called MobiWire SAS. MobiWire SAS is now designing and delivering mobile phones as an original design manufacturer (ODM).

History

[edit]

Pre-Telecoms Era

[edit]

In 1925, Marcel Môme created the Société d’Applications Générale d’Electricité et de Mécanique (Sagem), whose initial business was primarily mechanical engineering. Sagem diversified its business, for instance by making precision equipment for the French navy. The Société d’Applications Téléphoniques was created in 1932 and taken over by Sagem in 1939, as the Société Anonyme de Télécommunications (SAT), making it a major player in telephony and telecom business.

Entry in the Telecoms market

[edit]

In the 1940s, Sagem moved into the telecoms market with the production of telex machines. In 1962, Robert Labarre was named president and CEO, a role he held until 1987 when he was replaced by Pierre Faurre who had led a management buyout of company in 1985.[1] The appointment of Faurre coincided with the launch of first Sagem-made fax machine and followed by the launch of a new generation fax machine in 1990.

Involvement in mobile phones

[edit]

In 1996, Sagem marketed a consumer fax machine, the “Phonefax”, and in 1995 GSM mobile phone activity was set up by Olivier DEMOLY for the international sales and Philippe Lucas for the French Market and the first satellite TV set-top box. Just one year later, Snecma took full control of its subsidiary SEP (Société Européenne de Propulsion), marking its entry in the space propulsion market. SFIM Industries were acquired by Sagem in 1999 and, together with other subsidiaries, consolidated as SAGEM operating divisions in 2000.

Between 1995-2000, the Mobile Phones business units was driven by Guy Rouanne and Radiocommunications Systems and Radiocommunications Networks business units were led by Thierry Buffenoir. In 2001, Buffenoir became chairman and chief executive officer of Sagem Mobile, the mobile phone operating division of Sagem. Under Buffenoir’s leadership, by 2004 Sagem Mobile had grown to become a top 5 European handset manufacturer and market leader in France, its home market.

Following the creation of SAFRAN in 2005, the Group once again refocused on its core businesses, divesting both its mobile phone and broadband businesses in 2008, to create Sagem Wireless and Sagem Communications respectively.

2009-2010

[edit]

Sagem Wireless was launched in January 2009 with an investment from Sofinnova Partners and with Thierry Buffenoir as its CEO.[2][3][4] After this investment, Sagem Wireless shifted in strategy to begin designing phones for third parties.[4]

In 2009 the first connected lifestyle devices were launched by Sagem Wireless, including branded devices for Porsche Design and Hello Kitty. Operator branded devices included the Vodafone 533 Crystal – a device developed exclusively for Vodafone together with Crystallized by Swarovski Elements.

In October 2009, Sagem Wireless announced a licensing agreement with PUMA to deliver a branded mobile phone that is "completely tailor designed, from the inside out", adding the design will reflect "the DNA of the PUMA brand".[5]

At the Mobile World Congress 2010, Sagem Wireless unveiled two new devices – the PUMA PHONE[6] and the CosyPhone.[7]

In November 2010, the company launched Binder - a white-label e-Reader - and announced French retailer FNAC and Telecom Italia as customers.[8] Also that month, the CosyPhone became commercially available.[9]

MobiWire

[edit]

In the spring of 2011, Sagem Wireless was renamed Mobiwire SA, the aim of renaming the company was to show it was independent from other SAGEM spin-offs (SAGEMCOM and SAGEM Defence).

Shortly after renaming the company had become bankrupt.

On 22 July, following the recovery proceedings, Sagetel Mobiles made an equity investment and a partial assets transfer relying on part of the employees and the management.

The new company was named MobiWire SAS. MobiWire SAS is now designing and delivering mobile phones as an original design manufacturer (ODM).

Technologies

[edit]

Sagem Wireless partnered with innovative technology companies to integrate third party technology into its devices. As part of the Sofinnova Partners group of companies, Sagem Wireless also had access to the skills and expertise of other businesses in the group.

Sagem Wireless technology partners included:

  • INSIDE Contactless – chip designer for contactless high security payment and consumer electronics applications[10]
  • Myriad Group – global leader in mobile software and OS
  • Sensitive Object – touchscreen solutions[buzzword]
  • Streamezzo – mobile TV and rich media
  • Revolt Technology – long lasting mobile batteries
  • Varioptic – world leader in liquid lens technology for cameras in mobile phones
  • UPEK – biometric fingerprint solutions[buzzword][11]
  • Sagem Orga – Smart card manufacturer
  • Arkamys – 3D sound DSP libraries
  • Total Immersion – augmented reality solutions[buzzword]
  • Spatial View – auto-stereoscopic 3D video technology
  • DiBcom – chipsets for low-power mobile TV and radio
  • Spraylogik – dispensing systems and technologies
  • Mobiles Republic – On Device Portal for mobile content[12]
  • Cellmania – wireless search, provisioning and billing solutions[buzzword] to operators
  • Connect Things – barcodes and contextualised-location and time based content management systems
  • Sagem Communications – broadband terminals, convergence and energy solutions[buzzword]

Device portfolio

[edit]

Operator branded devices

[edit]
  • Vodafone 533 Crystal
  • Vodafone 540 Grey
  • Vodafone 540 Black
  • Vodafone 540 White

Were

Exclusive brands

[edit]
  • Porsche Design 9521
  • Porsche Design 9522
  • Porsche Design 9522 Black Edition

Global brands

[edit]
  • Hello Kitty Day Edition (Sagem my421z)
  • Hello Kitty Night Edition (Sagem my421z)
  • Hello Kitty Kawaï
  • Roxyphone[13]
  • Puma phone
  • Oxbow (Sagem my411c)
  • Lulu Castagnette (Sagem my411c)

References

[edit]
  1. ^ "Le décès brutal de Pierre Faurre plonge Sagem dans l'incertitude". Les Echos (in French). 2001-02-08. Retrieved 2020-08-25.
  2. ^ Staff, V. C. J. (2008-07-31). "Sofinnova Buys Sagem Mobile". Venture Capital Journal. Retrieved 2020-08-25.
  3. ^ "Sagem aims to beat rivals with speed". Reuters. 2009-02-20. Retrieved 2020-08-25.
  4. ^ a b "Sagem prêt à abandonner sa marque pour exister dans le téléphone portable". Les Echos (in French). 2009-02-18. Retrieved 2020-08-25.
  5. ^ Parsons, Russell (6 October 2009). "Puma to launch mobile phone". Marketing Week. Archived from the original on 19 February 2012.
  6. ^ "Puma phone hands-on video: It's pumped full of Puma". Recombu. 2010-02-16. Retrieved 2020-08-25.
  7. ^ Kloet, Charles (15 February 2010). "Sagem Cosyphone: Swipe a card to make a call". Cnet UK. Archived from the original on 18 February 2010.
  8. ^ "Sagem Wireless' Binder is a white-label eReader product". IntoMobile. 2010-10-30. Retrieved 2020-08-25.
  9. ^ Henderson, Rik (9 November 2010). "Sagem Wireless Cosy phone embraces NFC tech". Archived from the original on 12 November 2010.
  10. ^ INSIDE Contactless and Sagem Wireless Extend NFC Technology Partnership, More RFID "MoreRFID - INSIDE Contactless and Sagem Wireless Extend NFC Technology Partnership". Archived from the original on 2010-01-04. Retrieved 2010-02-02.
  11. ^ Sillis, Ben (3 February 2010). "Sagem Android phones to pack fingerprint IID!". Electricpig. Archived from the original on 4 November 2010.
  12. ^ "'Sagem taps Mobiles Republic, Cellmania for Puma phone'". TMCnet. Retrieved 2020-08-25.
  13. ^ Chick, Chip (28 October 2009). "Roxy Phone is the Latest Fashion Mobile to Join the Fray". Archived from the original on 23 January 2010.
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