Hyperconsumerism: Difference between revisions
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{{Short description|Consumption of goods beyond ones necessities}} |
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{{Anti-consumerism |Theories}} |
{{Anti-consumerism |Theories}} |
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'''Hyperconsumerism''', '''hyper-consumerism''', '''hyperconsumption''' or '''hyper-consumption''' |
'''Hyperconsumerism''', '''hyper-consumerism''', '''hyperconsumption''' or '''hyper-consumption''' is the [[Consumption (economics)|consumption]] of goods beyond ones necessities<ref name="Sirgy2001">{{cite book|author=M. Joseph Sirgy|title=Handbook of Quality-of-Life Research: An Ethical Marketing Perspective|url=https://books.google.com/books?id=TxEHYNDzGO0C&pg=PA140|access-date=6 February 2013|date=30 November 2001|publisher=Springer|isbn=978-1-4020-0172-7|pages=140–}}</ref> and the associated significant pressure to consume those goods, exerted by [[social media]] and other outlets as those goods are perceived to shape one's [[Identity (social science)|identity]].<ref name="Städtler2011"/><ref name="Tierney2009">{{cite book|author=John Tierney|title=Key Perspectives in Criminology|url=https://books.google.com/books?id=-u1NoSEEJR4C&pg=PA124|access-date=6 February 2013|date=1 May 2009|publisher=McGraw-Hill International|isbn=978-0-335-22914-7|pages=124–}}</ref> [[Frenchy Lunning]] defines it curtly as "a [[consumerism]] for the sake of consuming."<ref name="Lunning2010">{{cite book|author=Frenchy Lunning|title=Fanthropologies|url=https://books.google.com/books?id=5d0Q9fdinQUC&pg=PA140|access-date=6 February 2013|date=9 November 2010|publisher=U of Minnesota Press|isbn=978-0-8166-7387-2|pages=140–}}</ref> |
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==Characteristics== |
==Characteristics== |
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In a hyper-consumption society, "each social experience is mediated by market mechanisms", as market exchanges have spread to institutions in which they played lesser (if any) role previously, such as universities.<ref name="GabrielLang2006">{{cite book|author1=Yiannis Gabriel|author2=Tim Lang|title=The Unmanageable Consumer|url=https://books.google.com/books?id=NPA8OhyoHnAC&pg=PA71| |
In a hyper-consumption society, "each social experience is mediated by [[market mechanisms]]", as market exchanges have spread to institutions in which they played lesser (if any) role previously, such as universities.<ref name="GabrielLang2006">{{cite book|author1=Yiannis Gabriel|author2=Tim Lang|title=The Unmanageable Consumer|url=https://books.google.com/books?id=NPA8OhyoHnAC&pg=PA71|access-date=6 February 2013|date=9 May 2006|publisher=SAGE|isbn=978-1-4129-1893-0|pages=71–}}</ref><ref name="BondebjergGolding2004">{{cite book|author1=Ib Bondebjerg|author2=Peter Golding|title=European Culture And The Media|url=https://books.google.com/books?id=FJ9p6ms74AsC&pg=PT74|access-date=6 February 2013|year=2004|publisher=Intellect Books|isbn=978-1-84150-111-6|pages=74–}}</ref> |
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===Personal identity=== |
===Personal identity=== |
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Hyperconsumerism is fueled by [[brands]], as people often form deep attachment to product brands, which affects people's identity, and which pressure people to buy and consume their goods.<ref name="Städtler2011">{{cite book|author=Raphael Städtler|title=Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation|url=https://books.google.com/books?id=geYcb_YZk4UC&pg=PA16| |
Hyperconsumerism is fueled by [[brands]], as people often form deep [[brand relationship|attachment]] to product brands, which affects people's identity, and which pressure people to buy and consume their goods.<ref name="Städtler2011">{{cite book|author=Raphael Städtler|title=Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation|url=https://books.google.com/books?id=geYcb_YZk4UC&pg=PA16|access-date=6 February 2013|date=19 April 2011|publisher=GRIN Verlag|isbn=978-3-640-89715-5|page=16}}</ref><ref name="Sayers2008"/> |
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===Product lifecycle=== |
===Product lifecycle=== |
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Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in [[fashion]], where the [[product lifecycle]] can be very short, measured sometimes in weeks only.<ref name="BondebjergGolding2004"/><ref name="Arnold2009">{{cite book|author=Chris Arnold|title=Ethical Marketing and The New Consumer|url=https://books.google.com/books?id=XgohhaXFMqcC&pg=PT30| |
Another of the characteristics of hyperconsumerism is the constant pursuit of [[novelty]], encouraging consumers to buy new and discard the old, seen particularly in [[fashion]], where the [[product lifecycle]] can be very short, measured sometimes in weeks only.<ref name="BondebjergGolding2004"/><ref name="Arnold2009">{{cite book|author=Chris Arnold|title=Ethical Marketing and The New Consumer|url=https://books.google.com/books?id=XgohhaXFMqcC&pg=PT30|access-date=6 February 2013|date=27 October 2009|publisher=John Wiley & Sons|isbn=978-0-470-68546-4|page=30}}</ref> |
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===Consumer Manipulation Tactics=== |
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In consumer behavior, [[Sales promotion|limited-time offers]] and [[Deal-of-the-day|flash sales]] are strategically employed to instill a sense of urgency, often leveraging the psychological phenomenon known as the [[fear of missing out]] (FOMO). This tactic prompts consumers to make rapid purchasing decisions, driven by the perception that opportunities are fleeting. <ref>{{Cite web |last=Watson |first=Ammy |date=2024-01-17 |title=Scarcity and Urgency: Psychological Tools in Marketing |url=https://gufito.com/post/scarcity-urgency-marketing-tools/ |access-date=2024-08-12 |website=gufito.com |language=en}}</ref> |
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⚫ | In hyperconsumerism, goods are often [[status symbols]], as individuals buy them not so much to use them, as to [[Conspicuous consumption|display them to others]], sending associated meanings (such as displaying wealth).<ref name="Sirgy2001"/> However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own [[hedonistic]] pleasure.<ref name="Paris2011">{{cite book|author=Chris Paris|title=Affluence, Mobility and Second Home Ownership|url=https://books.google.com/books?id=rcnD5vXj-_AC&pg=PA17| |
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⚫ | In hyperconsumerism, goods are often [[status symbols]], as individuals buy them not so much to use them, as to [[Conspicuous consumption|display them to others]], sending associated meanings (such as displaying wealth).<ref name="Sirgy2001"/> However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own [[hedonistic]] pleasure.<ref name="Paris2011">{{cite book|author=Chris Paris|title=Affluence, Mobility and Second Home Ownership|url=https://books.google.com/books?id=rcnD5vXj-_AC&pg=PA17|access-date=6 February 2013|year=2011|publisher=Taylor & Francis|isbn=978-0-415-54891-5|pages=17–}}</ref> |
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===Religious characteristics=== |
===Religious characteristics=== |
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Hyperconsumerism has been also said to have religious characteristics,<ref name="Bhaskar2010">{{cite book|author=Roy Bhaskar|title=Interdisciplinarity and Climate Change: Transforming Knowledge and Practice for Our Global Future|url=https://books.google.com/books?id=xE2Oa2wKQ0YC&pg=PA240| |
Hyperconsumerism has been also said to have [[Religious experience|religious characteristics]],<ref name="Bhaskar2010">{{cite book|author=Roy Bhaskar|title=Interdisciplinarity and Climate Change: Transforming Knowledge and Practice for Our Global Future|url=https://books.google.com/books?id=xE2Oa2wKQ0YC&pg=PA240|access-date=6 February 2013|date=25 January 2010|publisher=Taylor & Francis|isbn=978-0-415-57387-0|pages=240–}}</ref> and have been compared to a new religion which enshrines consumerism above all, with elements of religious life being replaced by consumerist life: (going to) churches replaced by (going to) [[shopping mall]]s, saints replaced by [[celebrities]], penance replaced by shopping sprees, desire for better [[life after death]] replaced by desire for better life in the present, and so on.<ref name="Sayers2008">{{cite book|author=Mark Sayers|title=The Trouble With Paris: Following Jesus in a World of Plastic Promises|url=https://books.google.com/books?id=2osXF-V9XhkC&pg=PA33|access-date=6 February 2013|date=3 June 2008|publisher=Thomas Nelson Inc|isbn=978-1-4185-7460-4|pages=30–34}}</ref> Mark Sayers notes that hyperconsumerism has [[commercialized]] many [[religious symbol]]s, giving an example of religious symbols worn as jewelry by non-believers.<ref name="Sayers2008"/> |
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==Criticism== |
==Criticism== |
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Hyperconsumerism has been associated with [[cultural homogenization]], [[globalization]], [[Eurocentrism]], Eurocentric [[modernizations]], and consequently, the spread of [[Western culture]].<ref name="Ritzer2008">{{cite book|author=George Ritzer|title=The Blackwell Companion to Globalization|url=https://books.google.com/books?id=XKnmvRATtfAC&pg=PA140| |
Hyperconsumerism has been associated with [[cultural homogenization]], [[globalization]], [[Eurocentrism]], Eurocentric [[modernizations]], and consequently, the spread of [[Western culture]].<ref name="Ritzer2008">{{cite book|author=George Ritzer|title=The Blackwell Companion to Globalization|url=https://books.google.com/books?id=XKnmvRATtfAC&pg=PA140|access-date=6 February 2013|date=15 April 2008|publisher=John Wiley & Sons|isbn=978-0-470-76642-2|page=140}}</ref> It has been blamed for environmental problems owing to excessive use of limited resources.<ref>{{cite web|author=Interview by Sophie Morris |url=https://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html |title=Think you love shopping? It's the marketing scam of the century - Green Living - Environment |work=The Independent |date=2008-06-19 |access-date=2013-02-18}}</ref><ref name="Ferrell2004">{{cite book|author=Jeff Ferrell|title=Cultural Criminology Unleashed|url=https://books.google.com/books?id=JVcCn0PovvkC&pg=PA167|access-date=6 February 2013|year=2004|publisher=Psychology Press|isbn=978-1-904385-37-0|pages=167–}}</ref> It is seen as a symptom of [[overdevelopment]].<ref>{{Cite book|title=International encyclopedia of the social & behavioral sciences|others=Wright, James D.|isbn=9780080970875|edition=Second|location=Amsterdam|oclc=904209795|date = 2015-02-17}}</ref> The [[vaporwave]] music genre is known for indirectly offering a critique by mocking the methods used to sell products to consumers through establishing a certain mood or setting – drifting through the virtual plaza, numb and caught in a consumption loop – and is consistently critical of that mood or setting.<ref>{{Cite book|last=Tanner|first=Grafton|title=Babbling Corpse: Vaporwave and the Commodification of Ghosts.|publisher=John Hunt Publishing|year=2016|isbn=978-1-78279-760-9|pages=49}}</ref> |
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==See also== |
==See also== |
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*{{annotated link|Neoliberalism}} |
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*{{annotated link|Consumerism}} |
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*{{annotated link|Peer pressure}} |
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*{{annotated link|Novelty seeking}} |
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*{{annotated link|Hypermodernity}} |
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*{{annotated link|Throw-away society|Throw-Away Society}} |
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*{{annotated link|Consumer capitalism}} |
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*{{annotated link|Economic materialism}} |
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*{{annotated link|Conspicuous consumption}} |
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*{{annotated link|Keeping up with the Joneses}} |
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*{{annotated link|Overproduction}} |
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*{{annotated link|Overexploitation}} |
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==References== |
==References== |
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[[Category:Anti-corporate activism]] |
[[Category:Anti-corporate activism]] |
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[[Category:Consumption]] |
[[Category:Consumption]] |
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[[Category:Consumerism]] |
Latest revision as of 16:06, 12 August 2024
Part of a series on |
Anti-consumerism |
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Hyperconsumerism, hyper-consumerism, hyperconsumption or hyper-consumption is the consumption of goods beyond ones necessities[1] and the associated significant pressure to consume those goods, exerted by social media and other outlets as those goods are perceived to shape one's identity.[2][3] Frenchy Lunning defines it curtly as "a consumerism for the sake of consuming."[4]
Characteristics
[edit]In a hyper-consumption society, "each social experience is mediated by market mechanisms", as market exchanges have spread to institutions in which they played lesser (if any) role previously, such as universities.[5][6]
Personal identity
[edit]Hyperconsumerism is fueled by brands, as people often form deep attachment to product brands, which affects people's identity, and which pressure people to buy and consume their goods.[2][7]
Product lifecycle
[edit]Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in fashion, where the product lifecycle can be very short, measured sometimes in weeks only.[6][8]
Consumer Manipulation Tactics
[edit]In consumer behavior, limited-time offers and flash sales are strategically employed to instill a sense of urgency, often leveraging the psychological phenomenon known as the fear of missing out (FOMO). This tactic prompts consumers to make rapid purchasing decisions, driven by the perception that opportunities are fleeting. [9]
Conspicuous consumption
[edit]In hyperconsumerism, goods are often status symbols, as individuals buy them not so much to use them, as to display them to others, sending associated meanings (such as displaying wealth).[1] However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own hedonistic pleasure.[10]
Religious characteristics
[edit]Hyperconsumerism has been also said to have religious characteristics,[11] and have been compared to a new religion which enshrines consumerism above all, with elements of religious life being replaced by consumerist life: (going to) churches replaced by (going to) shopping malls, saints replaced by celebrities, penance replaced by shopping sprees, desire for better life after death replaced by desire for better life in the present, and so on.[7] Mark Sayers notes that hyperconsumerism has commercialized many religious symbols, giving an example of religious symbols worn as jewelry by non-believers.[7]
Criticism
[edit]Hyperconsumerism has been associated with cultural homogenization, globalization, Eurocentrism, Eurocentric modernizations, and consequently, the spread of Western culture.[12] It has been blamed for environmental problems owing to excessive use of limited resources.[13][14] It is seen as a symptom of overdevelopment.[15] The vaporwave music genre is known for indirectly offering a critique by mocking the methods used to sell products to consumers through establishing a certain mood or setting – drifting through the virtual plaza, numb and caught in a consumption loop – and is consistently critical of that mood or setting.[16]
See also
[edit]- Neoliberalism – Renewal of unfettered capitalism as policy
- Consumerism – Aspect of socio-economic order
- Peer pressure – Influencing peers to conform
- Novelty seeking – Personality trait
- Hypermodernity – deepening or intensification of modernity
- Commodification – Transformation of goods, services, ideas and people into commodities or objects of trade
- Throw-Away Society – Human society strongly influenced by consumerism
- Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing
- Economic materialism – Excessive desire to acquire and consume material goods
- Conspicuous consumption – Concept in sociology and economy
- Consumption (economics) – Using money to obtain an item for use
- Keeping up with the Joneses – Idiom on comparing oneself to neighbors
- Overproduction – Excess of supply over demand of products being offered to an economic market
- Overexploitation – Depleting a renewable resource
References
[edit]- ^ a b M. Joseph Sirgy (30 November 2001). Handbook of Quality-of-Life Research: An Ethical Marketing Perspective. Springer. pp. 140–. ISBN 978-1-4020-0172-7. Retrieved 6 February 2013.
- ^ a b Raphael Städtler (19 April 2011). Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation. GRIN Verlag. p. 16. ISBN 978-3-640-89715-5. Retrieved 6 February 2013.
- ^ John Tierney (1 May 2009). Key Perspectives in Criminology. McGraw-Hill International. pp. 124–. ISBN 978-0-335-22914-7. Retrieved 6 February 2013.
- ^ Frenchy Lunning (9 November 2010). Fanthropologies. U of Minnesota Press. pp. 140–. ISBN 978-0-8166-7387-2. Retrieved 6 February 2013.
- ^ Yiannis Gabriel; Tim Lang (9 May 2006). The Unmanageable Consumer. SAGE. pp. 71–. ISBN 978-1-4129-1893-0. Retrieved 6 February 2013.
- ^ a b Ib Bondebjerg; Peter Golding (2004). European Culture And The Media. Intellect Books. pp. 74–. ISBN 978-1-84150-111-6. Retrieved 6 February 2013.
- ^ a b c Mark Sayers (3 June 2008). The Trouble With Paris: Following Jesus in a World of Plastic Promises. Thomas Nelson Inc. pp. 30–34. ISBN 978-1-4185-7460-4. Retrieved 6 February 2013.
- ^ Chris Arnold (27 October 2009). Ethical Marketing and The New Consumer. John Wiley & Sons. p. 30. ISBN 978-0-470-68546-4. Retrieved 6 February 2013.
- ^ Watson, Ammy (2024-01-17). "Scarcity and Urgency: Psychological Tools in Marketing". gufito.com. Retrieved 2024-08-12.
- ^ Chris Paris (2011). Affluence, Mobility and Second Home Ownership. Taylor & Francis. pp. 17–. ISBN 978-0-415-54891-5. Retrieved 6 February 2013.
- ^ Roy Bhaskar (25 January 2010). Interdisciplinarity and Climate Change: Transforming Knowledge and Practice for Our Global Future. Taylor & Francis. pp. 240–. ISBN 978-0-415-57387-0. Retrieved 6 February 2013.
- ^ George Ritzer (15 April 2008). The Blackwell Companion to Globalization. John Wiley & Sons. p. 140. ISBN 978-0-470-76642-2. Retrieved 6 February 2013.
- ^ Interview by Sophie Morris (2008-06-19). "Think you love shopping? It's the marketing scam of the century - Green Living - Environment". The Independent. Retrieved 2013-02-18.
- ^ Jeff Ferrell (2004). Cultural Criminology Unleashed. Psychology Press. pp. 167–. ISBN 978-1-904385-37-0. Retrieved 6 February 2013.
- ^ International encyclopedia of the social & behavioral sciences. Wright, James D. (Second ed.). Amsterdam. 2015-02-17. ISBN 9780080970875. OCLC 904209795.
{{cite book}}
: CS1 maint: location missing publisher (link) CS1 maint: others (link) - ^ Tanner, Grafton (2016). Babbling Corpse: Vaporwave and the Commodification of Ghosts. John Hunt Publishing. p. 49. ISBN 978-1-78279-760-9.