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{{primary sources|date=April 2013}}
{{Infobox company
| name = iResearch Consulting Group <br>(艾瑞咨询集团)
| logo =
| type =
| foundation = 2002
| location = [[Shanghai]], [[China]]
| founder = Henry Yang
| parent = [[Focus Media Holding|Focus Media Holding Ltd]]
| industry = Internet industry
| products = Internet media<br>[[online game|Online games]]<br>
| homepage = {{URL|http://www.iresearch.com.cn/}}
}}
'''iResearch Consulting Group''' ({{zh|s=艾瑞咨询集团}}) is a professional [[market research]] and consulting company, supplying online business services in China. The company focuses on Internet media, [[e-commerce]], [[online game]]s, wireless value-added, and various new economic fields, which relate to the Internet industry in China. <ref name="reut">[https://www.reuters.com/article/pressRelease/idUS107489+08-Sep-2008+PRN20080908 Reuters]{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}</ref> The company was founded in 2002 by Henry Yang.<ref name="Krishna2006">{{cite book |last=Krishna |first=G. Radha |date=2006 |title=Chinese Marketing Practices: An Introduction |url=https://books.google.com/books?id=KQYKAQAAMAAJ |location=Hyderabad |publisher=ICFAI University Press |via=[[Google Books]] |page=32 |isbn=9788131404225 |accessdate=2024-07-14 }}</ref><ref name="Bloomberg2021-05-24">{{cite news |date=2021-05-24 |title=Chinese Consulting Firm iResearch's Owner Weighs Exit |url=https://www.bloomberg.com/news/articles/2021-05-25/chinese-consulting-firm-iresearch-owner-is-said-to-mull-exit |url-access=subscription |publisher=[[Bloomberg News]] |accessdate=2024-07-14 }}</ref>


The company was founded in 2002 and is based in [[Shanghai]] with a branch offices in [[Beijing]] and [[Guangzhou]]. As of September 28, 2007, iResearch Consulting Group is a subsidiary of [[Focus Media Holding]] Ltd.<ref name="reut"/> It was the first professional market research company in China that focused on [[Internet media]].<ref>{{cite web|url=http://www.slideshare.net/jkivit/iresearch-introduction|title=Iresearch Introduction|first=|last=John Kivit|date=16 April 2008|publisher=}}</ref> The founder, Henry Yang, who graduated from [[East China University of Science and Technology]], was among the first crop of Internet industry professionals in China. Before iResearch, he joined [[Soim]] in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the [[WiseCast]] website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies. <ref name="reut"/>
⚫
iResearch Consulting Group operates as a professional market research company. The company focuses on Internet media, e-commerce, online games, wireless value-added, and various new economic fields, which relate to Internet industry in China. It offers market research and strategic consulting services to new and traditional economic industry clients, as well as provides standard research reports and customized research of marketplace and consumer attitudes and behaviors. The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics. The company was founded in 2002 and is based in Shanghai, China with a branch office in Beijing, China. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding Ltd.

==Products==
⚫
The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics. <ref name="reut"/>


==References==
==References==
{{reflist}}
*http://www.slideshare.net/jkivit/iresearch-introduction

==External links==
*[http://www.iresearchchina.com/ English version]
*[http://www.iresearch.com.cn/ Chinese version]

{{Consulting}}

[[Category:Companies based in Shanghai]]
[[Category:Information technology consulting firms]]
[[Category:Market research companies of China]]
[[Category:Consulting firms established in 2002]]
[[Category:2002 establishments in Shanghai]]

{{PRChina-company-stub}}

Latest revision as of 17:32, 13 August 2024

iResearch Consulting Group
(艾瑞咨询集团)
IndustryInternet industry
Founded2002
FounderHenry Yang
HeadquartersShanghai, China
ProductsInternet media
Online games
ParentFocus Media Holding Ltd
Websitewww.iresearch.com.cn

iResearch Consulting Group (Chinese: 艾瑞咨询集团) is a professional market research and consulting company, supplying online business services in China. The company focuses on Internet media, e-commerce, online games, wireless value-added, and various new economic fields, which relate to the Internet industry in China. [1] The company was founded in 2002 by Henry Yang.[2][3]

The company was founded in 2002 and is based in Shanghai with a branch offices in Beijing and Guangzhou. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding Ltd.[1] It was the first professional market research company in China that focused on Internet media.[4] The founder, Henry Yang, who graduated from East China University of Science and Technology, was among the first crop of Internet industry professionals in China. Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies. [1]

Products

[edit]

The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics. [1]

References

[edit]
  1. ^ a b c d Reuters[dead link‍]
  2. ^ Krishna, G. Radha (2006). Chinese Marketing Practices: An Introduction. Hyderabad: ICFAI University Press. p. 32. ISBN 9788131404225. Retrieved 2024-07-14 – via Google Books.
  3. ^ "Chinese Consulting Firm iResearch's Owner Weighs Exit". Bloomberg News. 2021-05-24. Retrieved 2024-07-14.
  4. ^ John Kivit (16 April 2008). "Iresearch Introduction".
[edit]
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