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{{short description|Breakfast cereal made by Post}}
{{Unreferenced|date=January 2008}}


[[File:Elijah's Manna Box.jpg|thumb|right|Elijah's Manna box]]
{{ infobox
'''Post Toasties''' was an early [[United States|American]] [[breakfast cereal]] made by [[Post Foods]]. It was named for its originator, [[C. W. Post]], and intended as the Post version of [[corn flakes]].<ref>{{cite web |title=History of Post® Cereals |url=https://www.postconsumerbrands.com/post-cereal-history/ |website=Post Consumer Brands |publisher=Post Holdings, Inc.. |access-date=27 February 2022}}</ref><ref>{{cite web|title=Post Toasties Cereal|url=http://www.mrbreakfast.com/cereal_detail.asp?id=740|website=The Cereal Project|publisher=Mr. Breakfast}}</ref>
| above = Post Toasties
| abovestyle = background-color: white
| subheader =
| image1 = [[File:Post Toasties Box 2010.jpg|210px]]
| caption1 = A current box of Post Toasties cereal
| headerstyle = background-color: white
| below =


Post Toasties were originally sold as [[Elijah]]'s [[Manna]]<ref>{{cite news |last1=Nickersdon |first1=Jane |title=News of Food; A NEW CEREAL FOR THE BREAKFAST TABLE |url=https://www.nytimes.com/1950/03/15/archives/news-of-food-a-new-cereal-for-the-breakfast-table.html |access-date=27 February 2022 |work=The New York Times |date=March 15, 1950}}</ref> (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.<ref>{{cite book |last1=Rubin |first1=Nancy |title=American Empress: The Life and Times of Marjorie Merriweather Post |date=1995 |publisher=Villard Books |pages=76–77 |isbn=9780595752027 |url=https://books.google.com/books?id=ja3b_V1yVv0C |access-date=27 February 2022}}</ref><ref>{{cite web|title=Elijah's Manna Cereal|url=http://www.mrbreakfast.com/cereal_detail.asp?id=779|website=The Cereal Project|publisher=Mr. Breakfast}}</ref>
}}


In the 1930s, Post paid [[Walt Disney]] $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.<ref>{{cite web |title=How Cereal Transformed American Culture|author=Ian Lender|url=https://www.mentalfloss.com/article/20320/how-cereal-transformed-american-culture|website=[[Mental Floss]]|date=20 October 2013 |access-date=2023-09-16}}</ref>
'''Post Toasties''' is an [[United States|American]] [[breakfast cereal]] that is made by [[Post Cereals]]. It was named for its originator, [[C. W. Post]]. It was the Post version of [[corn flakes]], popularized by [[Kellogg Company|Kellogg's]].
As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.<ref>{{cite web |title=Discontinued cereals and products |url=https://www.postconsumerbrands.com/discontinued-products/ |website=Post Consumer Brands |publisher=Post Holdings, Inc.. |access-date=27 February 2022}}</ref>


The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the [[Houston Post]], a newspaper in [[Houston, Texas]], who were laid off when that paper ceased publication in 1995.<ref>{{cite web |title=Ten Years Later, Post Toasties Still Toasting |author=Thora Qaddumi |url=https://www.bizjournals.com/houston/stories/2005/05/02/editorial1.html |website=Houston Business Journal | publisher=American City Business Journals| access-date=19 August 2024}}</ref><ref>{{cite web |title=A historical perspective: Where is Santa Anna when we need him? |author=Lynn Ashby|url=https://www.angelfire.com/tx4/toastedposties/ashby.html |website=Angelfire | access-date=19 August 2024}}</ref>
Post Toasties were previously called Elijah's Manna (c. 1904) until angry clergymen protested the name; its name was changed in 1908.


==References==
Post Toasties was temporarily discontinued in April 2006 but re-introduced in early 2010.<ref>[http://www.postcereals.com/cereals/post_toasties/], Post Cereals, a Division of Ralcorp Holdings Inc.</ref>
{{Reflist}}


{{Post Holdings}}
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[[Category:Post cereals]]
'''The Cereal, Post Toasties, Was Featured In''' - The video "Post Toasties" by ''AAKAPRODUCTIONS''
* [http://www.bollywoodsargam.com/video_todayfeaturedvideo.php?blockbustermovieclip=wbHlhL-FKEM----Post_toasties_Video_featured_hollywood_blockbuster_video.html#yourvideo "Post Toasties" Featured on hollywood blockbuster video.]

<references/>

⚫
[[Category:Post Cereals brands]]




Latest revision as of 16:36, 19 August 2024

Elijah's Manna box

Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes.[1][2]

Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.[4][5]

In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.[6]

As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.[7]

The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.[8][9]

References

[edit]
  1. ^ "History of Post® Cereals". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
  2. ^ "Post Toasties Cereal". The Cereal Project. Mr. Breakfast.
  3. ^ Nickersdon, Jane (March 15, 1950). "News of Food; A NEW CEREAL FOR THE BREAKFAST TABLE". The New York Times. Retrieved 27 February 2022.
  4. ^ Rubin, Nancy (1995). American Empress: The Life and Times of Marjorie Merriweather Post. Villard Books. pp. 76–77. ISBN 9780595752027. Retrieved 27 February 2022.
  5. ^ "Elijah's Manna Cereal". The Cereal Project. Mr. Breakfast.
  6. ^ Ian Lender (20 October 2013). "How Cereal Transformed American Culture". Mental Floss. Retrieved 2023-09-16.
  7. ^ "Discontinued cereals and products". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
  8. ^ Thora Qaddumi. "Ten Years Later, Post Toasties Still Toasting". Houston Business Journal. American City Business Journals. Retrieved 19 August 2024.
  9. ^ Lynn Ashby. "A historical perspective: Where is Santa Anna when we need him?". Angelfire. Retrieved 19 August 2024.


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