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"Sunny Jim" may refer to:

Advertising mascots

a cartoon character created to promote Force cereal
Sunny Jim (peanut butter)

Nickname

From shortly after the time of its use in advertising, the term gained general currency for cheerful man,^[1] and was particularly applied as a nickname to individuals named James, such as UK Prime Minister James Callaghan.^[2] Often with the spelling Sonny Jim, it was used as familiar term of address in Britain, Australia and New Zealand.^[3]

Jim Bottomley (1900–1959), American baseball player.
James Callaghan, Prime Minister of the United Kingdom from 1976 to 1979
Sunny Jim Fitzsimmons (1874–1966), thoroughbred horse trainer
James Mackay (1880–1953), Australian cricketer
James Rolph (1869–1934), American politician.
James S. Sherman (1855 – 1912), Vice-President of the United States
James Young of Celtic FC (1882–1922)
General Alexander A. Vandegrift, 18th Commandant of the Marine Corps, a nickname given to him by his mentor Smedley J. Butler^[4]

Other uses

Sunny Jim's Sea Cave in La Jolla, California
A character in the David Lynch film The Elephant Man
A character in the 2017 David Lynch television series Twin Peaks
In the 1968 film Coogan's Bluff, Walt (Played by Clint Eastwood) observes a picture of James Ringerman, the fugitive he is pursuing. The picture is signed "With Love, from Sunny Jim".
A character in Lobo web series.
Sonny Crockett of Miami Vice has a legal first name of James, and is frequently and even officially referred to as "Sonny James Crockett".

References

^ Oxford English Dictionary online (subscription required), Entry 58275687
^ "'Sunny Jim' Callaghan has died". Evening Standard. London. 29 March 2005. Retrieved 7 April 2020.
^ Oxford English Dictionary online (subscription required), Entry 64995712
^ [1]^{[dead link‍]}

This disambiguation page lists articles associated with the title Sunny Jim.
If an internal link led you here, you may wish to change the link to point directly to the intended article.

[OEDSunny-1] Oxford English Dictionary online (subscription required), Entry 58275687

[ESobit-2] "'Sunny Jim' Callaghan has died". Evening Standard. London. 29 March 2005. Retrieved 7 April 2020.

[OEDSonny-3] Oxford English Dictionary online (subscription required), Entry 64995712

[4] [1]^{[dead link‍]}

[1]

[2]

[3]

[4]

@@ Line 1: / Line 1: @@
+"'''Sunny Jim'''"  may refer to:
-{{refimprove|date=March 2013}}
-[[Image:Sunny Jim.jpg|thumb|right|120px|"Sunny Jim", depicted on a 1930s box of Force Cereal]]
-"'''Sunny Jim'''" is the name of two completely unconnected characters used in advertising and product branding:
-(1) a [[cartoon character]] created to promote [[Force (cereal)|''Force'' cereal]], the first commercially successful wheat flake;
-(2) the name of a brand of peanut butter produced in the [[Seattle]] area. It is also used as a form of address for men in general or to refer to those named James.{{Citation needed|date=June 2020}}
+==Advertising mascots==
-==Sunny Jim and Force cereal==
+* a cartoon character created to promote [[Force (cereal)|''Force'' cereal]]
-The character on boxes of Force cereal was created in the United States in 1902 by writer [[Minnie Maud Hanff]] and artist [[Dorothy Ficken]], initially for an advertising campaign. Rather than selling the benefits of eating wheat, which Hanff assumed customers already knew, her copy for the original advertisements told stories in verse, such as this one:
+* [[Sunny Jim (peanut butter)]]
+==Nickname==
-:Jim Dumps was a most unfriendly man,
+From shortly after the time of its use in advertising, the term gained general currency for cheerful man,<ref name=OEDSunny>Oxford English Dictionary online (subscription required), Entry 58275687</ref> and was particularly applied as a nickname to individuals named James, such as UK Prime Minister [[James Callaghan]].<ref name=ESobit>{{cite news |author=<!--Staff writer(s); no by-line.--> |title='Sunny Jim' Callaghan has died |url=https://www.standard.co.uk/news/sunny-jim-callaghan-has-died-7215922.html |work=Evening Standard |location=London |date=29 March 2005 |access-date=7 April 2020 }}</ref>  Often with the spelling '''Sonny Jim''', it was used as familiar term of address in Britain, Australia and New Zealand.<ref name=OEDSonny>Oxford English Dictionary online (subscription required), Entry 64995712</ref>
-:Who lived his life on the hermit plan;
-:In his gloomy way he'd gone through life,
-:And made the most of woe and strife;
-:Till Force one day was served to him
-:Since then they've called him "Sunny Jim."
+*[[Jim Bottomley]] (1900–1959), American baseball player.
-The advertisements featured slogans such as "Better than  a Vacation" and "A Different Food for Indifferent Appetites." Other verses included:
+*[[James Callaghan]], [[Prime Minister of the United Kingdom]] from 1976 to 1979
+*[[Sunny Jim Fitzsimmons]] (1874–1966), thoroughbred [[horse trainer]]
-:Whatever you say, wherever you've been,
+*[[James Mackay (cricketer)|James Mackay]] (1880–1953), Australian cricketer
-:You can't beat the cereal, that raised Sunny Jim!
-and
-:High o'er the fence leaps Sunny Jim,
-:Force is the food that raises him
-This last rhyme became a familiar catchphrase.
-Also used was the slogan "When skies are grey and times are grim, wake up and smile with Sunny Jim", which appeared on advertising coins.
-The campaign was wildly successful at promoting the character of Sunny Jim. ''Printer's Ink'' stated September 17, 1902 that "No current novel or play is so universally popular. He is as well-known as President Roosevelt or J. Pierpont Morgan." However, the cereal company turned its advertising account over to a different firm, which did not approve of humor in advertising and more or less abandoned the campaign.
-In the [[United States]], Force followed a convoluted path involving many corporate mergers. The last owner stopped producing the cereal in 1983. Both the cereal and Sunny Jim had greater success in the [[United Kingdom]], where Force cereal was available until 2013<ref>https://www.thegrocer.co.uk/cereals/force-cereal-axed-after-112-years/235914.article</ref>, and the box still featured a picture of Sunny Jim.
-==Sunny Jim Peanut Butter==
-The brand of peanut butter known as ''Sunny Jim'' was manufactured in [[Seattle, Washington]], by the [[Pacific Standard Foods]] company. The company was founded by Germanus Wilhelm Firnstahl in 1921 after he moved to Seattle from [[Wisconsin]] and bought a peanut roaster.<ref name="ST2010"></ref> Firnstahl based the apple-cheeked character seen on the jars on his son, Lowell, after taking photos of all his children and selecting the best photograph as model.<ref>Article from ''The Bulletin'', 4 October 1977. Reproduced on ''Vintage Peanut Butter Jars, Glasses, Ephemera & Sometimes Jelly Too''. Accessed 28 June 2020.</ref> During the 1950s the brand accounted for nearly a third of all peanut butter sold in the Seattle area.<ref name="ST2010"></ref> The company was sold in 1979 for $3 million to the [[Bristol Bay Native Corp]]. A large sign on the factory building made the "Sunny Jim building" on Airport Way South a familiar landmark to motorists passing on nearby [[Interstate 5]] which Firnstahl had purchased during the [[Great Depression]]. In 1997, there was a fire at this plant (by then owned by the city of Seattle) which destroyed the sign and a portion of the building.<ref>"[https://archive.seattletimes.com/archive/?date=19970221&slug=2525031 Fire Destroys I-5 Landmark -- Warehouse That Housed Sunny Jim Plant Burns]" by Leyla Kokmen, Dee Norton, Tyrone Beason, and Dave Birkland; ''[[Seattle Times]]''. 21 February 1997. Accessed 28 June 2020.</ref> On September 20, 2010, a massive fire finished off the Sunny Jim plant as well as a vacant building on the factory site.<ref name="ST2010">"[https://www.seattletimes.com/seattle-news/120-firefighters-battle-sodo-blaze-1-firefighter-injured/ 120 firefighters battle Sodo blaze; 1 firefighter injured]" Christine Clarridge and Jennifer Sullivan, ''[[Seattle Times]]''. Updated 21 September 2010. Accessed 28 June 2020.)</ref> The main advertisement for Sunny Jim was "Sunny Jim has underground peanuts with a flavor that's outta sight".
-==General Usage==
-From shortly after the time of its use in advertising, the term gained general currency for cheerful man,<ref name=OEDSunny>Oxford English Dictionary online (subscription required), Entry 58275687</ref> and was particularly applied as a nickname to individuals named James, such as UK Prime Minister [[James Callaghan]].<ref name=ESobit>{{cite news |author=<!--Staff writer(s); no by-line.--> |title='Sunny Jim' Callaghan has died |url=https://www.standard.co.uk/news/sunny-jim-callaghan-has-died-7215922.html |work=Evening Standard |location=London |date=29 March 2005 |access-date=7 April 2020 }}</ref>.  Often with the spelling 'Sonny Jim' it was used as familiar term of address in Britain, Australia and New Zealand.<ref name=OEDSonny>Oxford English Dictionary online (subscription required), Entry 64995712</ref>
-==Nicknames==
 *[[James Rolph]] (1869–1934), American politician.
+* [[James S. Sherman]] (1855 – 1912), Vice-President of the United States
-*[[Sunny Jim Fitzsimmons]] (1874–1966) was a famous thoroughbred [[horse trainer]]
-*[[James Mackay (cricketer)|James Mackay]] (1880–1953), Australian cricketer
 *[[James Young (footballer, born 1882)|James Young]] of Celtic FC (1882–1922)
+*[[Alexander Vandegrift|General Alexander A. Vandegrift]], 18th Commandant of the Marine Corps, a nickname given to him by his mentor [[Smedley Butler|Smedley J. Butler]]<ref>[http://www.nps.gov/wapa/indepth/extContent/usmc/pcn-190-003117-00/sec1.htm]{{dead link|date=May 2021}}</ref>
-*[[Jim Bottomley]] (1900–1959), American baseball player.
-*[[James Callaghan]], [[Prime Minister of the United Kingdom]] from 1976 to 1979
-*[[Alexander Vandegrift|General Alexander A. Vandegrift]], 18th Commandant of the Marine Corps, a nickname given to him by his mentor [[Smedley Butler|Smedley J. Butler]] <ref>[http://www.nps.gov/wapa/indepth/extContent/usmc/pcn-190-003117-00/sec1.htm]</ref>
-==Other Uses==
+==Other uses==
+*  [[Sunny Jim's Sea Cave]] in La Jolla, California
-*At the [[La Jolla Cove]] beach in San Diego, California, there is a sea cave called "Sunny Jim Cave". When the cave is viewed from a certain angle, the opening of the cave bears a striking similarity to the cartoon character. The cave is accessible by swimming from the cove, but also is accessible from a nearby store that charges a nominal fee to walk down some in-store steps leading to the cave.<ref>{{cite web|url=http://www.showcaves.com/english/usa/showcaves/SunnyJim.html|title=Show Caves of the United States|accessdate=2008-03-08}}</ref>
-*In ''[[The Elephant Man (film)|The Elephant Man]]'' and the 2017 series ''[[Twin Peaks (2017 TV series)|Twin Peaks]]'', both by [[David Lynch]], there are characters nicknamed Sunny Jim.
+* A character in the David Lynch film  ''[[The Elephant Man (film)|The Elephant Man]]''
-*The Sunny Jim wheat flakes character is referenced in the lyrics to the song 1000 Umbrellas by [[XTC]] on the [[Skylarking]] album.
+* A character in the 2017 David Lynch television series ''[[Twin Peaks (2017 TV series)|Twin Peaks]]''
+*In the 1968 film [[Coogan's Bluff (film)|Coogan's Bluff]], Walt (Played by [[Clint Eastwood]]) observes a picture of James Ringerman, the fugitive he is pursuing.  The picture is signed "With Love, from Sunny Jim".
+* A character in [[Lobo (DC Comics)|Lobo web series]].
+* Sonny Crockett of ''[[Miami Vice]]'' has a legal first name of James, and is frequently and even officially referred to as "Sonny James Crockett".
 ==See also==
@@ Line 60: / Line 32: @@
 {{Reflist|2}}
+{{disambiguation}}
-==External links==
-Seattle Times stories about Sunny Jim peanut butter (registration required):
-*[http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=2525031&date=19970221&query=%22Sunny+Jim%22 Fire Destroys I-5 Landmark -- Warehouse That Housed Sunny Jim (Peanut Butter) Plant Burns]
-*[http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=2143344&date=19950924&query=%22Sunny+Jim%22 Celeste F. Rogge, Who Inherited The Sunny Jim (Peanut Butter) Fortune, Dies At 84]
-* "[https://web.archive.org/web/20080604161845/http://www.salemstate.edu/sextant/volXII_2/SEXT-essay-sunny-jim.htm The Case for Sunny Jim: An Advertising Legend Revisited]" by Eileen Margerum in ''Sextant'', the journal of [[Salem State College]] (cereal)
-[[Category:Comics characters introduced in 1902]]
-[[Category:Cereal advertising characters]]