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{{Short description|1990s urban planning program in Melbourne}}
'''Postcode 3000''' was a planning policy for [[Melbourne]], [[Australia]] coordinated by the [[City of Melbourne]] and supported by the [[Government of Victoria|state government]], then under the newly elected Premier [[Jeff Kennett]] ([[Australian Liberal Party|LIB]]) .


The policy, which began in 1992, was aimed at increasing residential development in the [[Melbourne city centre]] including the central business district and [[St Kilda Road]] and was run through the mid to late 1990s in conjunction.
'''Postcode 3000''' was a planning policy for [[Melbourne]], Australia coordinated by the [[City of Melbourne]] and supported by the [[Government of Victoria|state government]], under newly-elected Premier [[Jeff Kennett]]. The policy, which began in 1992 and ran throughout the 1990s, was aimed at increasing residential development in the [[Melbourne central business district]] and [[St Kilda Road]]. At the time, these areas were primarily business districts and had low residential populations (only about 2,000 in the late 1980s, a decrease from about 5,500 in the 1960s).<ref name="council-old" /><ref name="cpi" /><ref name="council-2013" />


The policy provided incentives for people living in the central area. [[Nonda Katsalidis]] award winning design for ''Melbourne Terrace Apartments'' combined with a new desire for New York ''Loft Style'' living stimulated interest in consumers, and the first wave of lived in boutique apartments and trendy converted old buildings and warehouses. Subsequent waves of developments saw the conversion of unnocupied lower grade office buildings and construction of new apartment towers. The fruits of these efforts eventually spilled out into the neighbouring suburbs of [[Southbank, Victoria|Southbank]] and [[Melbourne Docklands]] and later [[Carlton, Victoria|Carlton]] (in the form of university accommodation).
The policy provided incentives for people living in the central area and for property developers to create housing, such as discounted council rates and fees and a streamlined planning approval process.<ref name="council-old" /> Unoccupied lower-grade office buildings were converted to housing and new apartment towers were constructed. The fruits of these efforts eventually spilled out into the neighbouring suburbs of [[Southbank, Victoria|Southbank]], [[Docklands, Victoria|Docklands]] and later [[Carlton, Victoria|Carlton]].{{Citation needed|date=December 2021}}


The program also included programs to improve streetscapes, such as by planting trees and creating open and green space.<ref name="council-old" /> Many of Melbourne's [[Lanes and arcades of Melbourne|laneways and arcades]] were redeveloped and gentrified during this time.<ref>{{Cite web|last=Oberklaid|first=Sarah|date=2015-09-16|title=Melbourne: A Case Study in the Revitalization of City Laneways, Part 1|url=https://www.theurbanist.org/2015/09/16/melbourne-a-case-study-in-the-revitalization-of-city-laneways-part-1/|access-date=2021-12-01|website=The Urbanist}}</ref>
After implementation, the populations of these areas increased dramatically and produced 3000 new apartments before the end of the decade<ref>http://www.melbourne.vic.gov.au/info.cfm?top=288&pg=1362</ref>. The policy had the additional benefit of reducing total office occupancy and vacancy rates space (which were previously at their highest rates in decades), which in turn fuelled further construction in the commercial office space.


After implementation, the population of the inner-city area increased dramatically and 3000 new apartments were produced before the end of the decade.<ref name="council-old" /> The policy had the additional benefit of reducing office vacancy rates, which had been at their highest level in decades.
==See Also==
*[[Melbourne 2030]]


Today, Postcode 3000 is generally considered to have been successful in increasing the number of central-city residents and revitalising the city centre. The number of dwellings in the area has increased to 28,000 and the population has grown to over 116,000.<ref name="cpi" /><ref name="council-2013" /> However, there are concerns about how the increase in high-rise residential buildings during the 2010s might affect the city centre in the future.<ref name="council-2013" />
==External Links==
*[http://www.melbourne.vic.gov.au/info.cfm?top=288&pg=1362 City of Melbourne Postcode 3000 pages]


==See also==
[[Category:Urban studies and planning]]
* [[Melbourne 2030]]
[[Category:Government of Victoria]]

==References==
{{reflist|refs=
<ref name="council-old">
{{cite web
|url=http://www.melbourne.vic.gov.au/info.cfm?top=288&pg=1362
|title=City of Melbourne - Strategic planning - Postcode 3000
|publisher=[[City of Melbourne]]
|access-date=2020-12-01
|archive-url=https://web.archive.org/web/20080912084620/http://www.melbourne.vic.gov.au/info.cfm?top=288&pg=1362
|archive-date=2008-09-12
}}
</ref>
<ref name="council-2013">
{{cite web
|url=http://www.melbourne.vic.gov.au/news-and-media/Pages/Postcode3000acitytransformed.aspx
|title=Postcode 3000; a city transformed
|publisher=City of Melbourne
|access-date=2020-12-01
|archive-url=https://web.archive.org/web/20180227025827/http://www.melbourne.vic.gov.au/news-and-media/Pages/Postcode3000acitytransformed.aspx
|archive-date=2018-02-27
}}
</ref>
<ref name="cpi">
{{cite web
|url=https://www.centreforpublicimpact.org/case-study/revitalising-melbournes-city-centre-1985
|title=Revitalising Melbourne's City Centre from 1985
|publisher=Centre for Public Impact
|date=2019-09-02
|access-date=2020-12-01
}}
</ref>
}}

==External links==
* [https://web.archive.org/web/20080912084620/http://www.melbourne.vic.gov.au/info.cfm?top=288&pg=1362 City of Melbourne: Postcode 3000]
* [https://www.domain.com.au/news/twentyfive-years-since-melbournes-postcode-3000-strategy-started-the-city-is-hotter-than-ever-20171025-gz719y/ Domain.com.au: Twenty-five years since Melbourne’s postcode 3000 strategy started, the city is hotter than ever]

==Further reading==
* {{ISBN|978-0-522-87166-1}}: Kim Dovey, Rob Adams, Ronald Jones: ''Urban Choreography, Central Melbourne 1985–''

[[Category:Urban planning in Australia]]
[[Category:Victoria State Government]]
[[Category:History of Melbourne]]
[[Category:1990s in Melbourne]]

Latest revision as of 05:36, 25 August 2024

Postcode 3000 was a planning policy for Melbourne, Australia coordinated by the City of Melbourne and supported by the state government, under newly-elected Premier Jeff Kennett. The policy, which began in 1992 and ran throughout the 1990s, was aimed at increasing residential development in the Melbourne central business district and St Kilda Road. At the time, these areas were primarily business districts and had low residential populations (only about 2,000 in the late 1980s, a decrease from about 5,500 in the 1960s).[1][2][3]

The policy provided incentives for people living in the central area and for property developers to create housing, such as discounted council rates and fees and a streamlined planning approval process.[1] Unoccupied lower-grade office buildings were converted to housing and new apartment towers were constructed. The fruits of these efforts eventually spilled out into the neighbouring suburbs of Southbank, Docklands and later Carlton.[citation needed]

The program also included programs to improve streetscapes, such as by planting trees and creating open and green space.[1] Many of Melbourne's laneways and arcades were redeveloped and gentrified during this time.[4]

After implementation, the population of the inner-city area increased dramatically and 3000 new apartments were produced before the end of the decade.[1] The policy had the additional benefit of reducing office vacancy rates, which had been at their highest level in decades.

Today, Postcode 3000 is generally considered to have been successful in increasing the number of central-city residents and revitalising the city centre. The number of dwellings in the area has increased to 28,000 and the population has grown to over 116,000.[2][3] However, there are concerns about how the increase in high-rise residential buildings during the 2010s might affect the city centre in the future.[3]

See also

[edit]

References

[edit]
  1. ^ a b c d "City of Melbourne - Strategic planning - Postcode 3000". City of Melbourne. Archived from the original on 2008-09-12. Retrieved 2020-12-01.
  2. ^ a b "Revitalising Melbourne's City Centre from 1985". Centre for Public Impact. 2019-09-02. Retrieved 2020-12-01.
  3. ^ a b c "Postcode 3000; a city transformed". City of Melbourne. Archived from the original on 2018-02-27. Retrieved 2020-12-01.
  4. ^ Oberklaid, Sarah (2015-09-16). "Melbourne: A Case Study in the Revitalization of City Laneways, Part 1". The Urbanist. Retrieved 2021-12-01.
[edit]

Further reading

[edit]
  • ISBN 978-0-522-87166-1: Kim Dovey, Rob Adams, Ronald Jones: Urban Choreography, Central Melbourne 1985–