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Coordinates: 33°45′24″N 84°23′19″W / 33.756774°N 84.388577°W / 33.756774; -84.388577
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{{Infobox building
{{Infobox building
| name = Equitable Building
| name = Equitable Building
| status = Complete
| image = EquitableAtlanta.jpg
| image = EquitableAtlanta.jpg
| image_size = 250px
| image_size = 250px
⚫
| location = 100 Peachtree Street NW, [[Atlanta, Georgia]], United States
| coordinates = {{coord|33.756774|-84.388577|region:US-GA|display=inline,title}}
| start_date = 1966
| start_date = 1966
| completion_date = 1968
| completion_date = 1968
⚫
| building_type = office
⚫
| location = 100 Peachtree Street NW, [[Atlanta, Georgia]], [[USA]]
| latd = 33.756774
| longd = -84.388577
⚫
| iso_region = US-GA
| coordinates_display= title
⚫
| roof = {{convert|453|ft|m|abbr=on}}
| floor_count = 33
⚫
| owner = [[Capmark Bank]] (100 Peachtree Street Atlanta LLC)
| architect = [[Skidmore, Owings and Merrill]]
| architect = [[Skidmore, Owings and Merrill]]
⚫
| owner = [[Capmark Bank]] (100 Peachtree Street Atlanta LLC)
⚫
| floor_count = 32
⚫
| building_type = Office
⚫
| roof = {{convert|453|ft|m|abbr=on}}
}}
}}
The '''Equitable Building''' is a 35-story, 453 foot (138 m) tall [[office building]] in [[Atlanta, Georgia]]. It is located at 100 [[Peachtree Street]] in the [[Fairlie-Poplar]] [[neighborhood of Atlanta|neighborhood]] in [[downtown Atlanta]]. A typical example of an [[International style (architecture)|International-style]] skyscraper, the building was designed by [[Chicago, Illinois|Chicago]]-based [[architectural]] firm [[Skidmore, Owings and Merrill]], and was constructed in 1968 on the site of the former [[Piedmont Hotel]]. The building's "EQUITABLE" signage remains an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stands in sharp contrast to the surrounding buildings.
The '''Equitable Life Assurance Building''' is a 32-story, 453 foot (138 m) tall [[office building]] in [[Atlanta, Georgia]]. It is located at 100 [[Peachtree Street]] in the [[Fairlie-Poplar]] [[neighborhood of Atlanta|neighborhood]] in [[downtown Atlanta]]. A typical example of an [[International style (architecture)|International-style]] skyscraper, the building was designed by [[Chicago, Illinois|Chicago]]-based [[architectural]] firm [[Skidmore, Owings and Merrill]], and was constructed in 1968 on the site of the former [[Piedmont Hotel]]. The building's "EQUITABLE" signage was an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stood in sharp contrast to the surrounding buildings.


The Equitable Building is adjacent to the historic [[Flatiron Building (Atlanta)|Flatiron Building]] and the historic [[Rhodes-Haverty Building]]. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of [[Woodruff Park]] is located across Peachtree Street to the south. The building is serviced by MARTA trains at the Peachtree Center station, as well as the the Atlanta Streetcar at the Woodruff Park and Peachtree Center streetcar stops.
The Equitable Building is adjacent to the historic [[Flatiron Building (Atlanta)|Flatiron Building]] and the historic [[Rhodes-Haverty Building]]. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of [[Woodruff Park]] is located across Peachtree Street to the south. The building is serviced by [[Metropolitan Atlanta Rapid Transit Authority|MARTA]] Red and Gold line trains at the [[Peachtree Center station]], as well as the [[Atlanta Streetcar]] at the Woodruff Park and Peachtree Center streetcar stops.

In 2017, [[Georgia's Own Credit Union]] became the building's main tenant and took [[naming rights]], with the trademark "EQUITABLE" sign replaced with a digital LED display mainly displaying its logo, along with promoting civic and charitable efforts and highlighting the institution's members.<ref>{{cite news|url=https://atlanta.curbed.com/2018/5/22/17380988/equitable-building-downtown-atlanta-sign|title=Say so long to Equitable emblem, hello to Atlanta’s first ‘digital building-top signage’|last=Green|first=John|date=22 May 2018|work=[[Curbed]] Atlanta|access-date=25 August 2024}}</ref>


==Ownership==
==Ownership==
[[File:Equitablebuildingatlanta.jpg|thumb|left|View from the north, with Rhodes-Haverty at lower left]]
[[File:Equitablebuildingatlanta.jpg|thumb|left|View from the north, with [[Rhodes–Haverty Building|Rhodes-Haverty]] at lower left]]
The building was owned by [[AXA Equitable Life Insurance Company|Equitable Life Assurance Society]] from 1968 to 1997, when it was sold to [[Chicago, Illinois|Chicago]]-based LaSalle Advisors for almost $36 million. In 2007 it was purchased by [[Equastone]] 100 Peachtree [[limited-liability company|LLC]] for 57 million.
The building was constructed for the Equitable Life Insurance Company in 1968, with the company maintaining ownership of the building from 1968 to 1997 when it was sold to [[Chicago, Illinois|Chicago]]-based LaSalle Advisors for roughly $36 million. In 2007, it was purchased by [[Equastone]] 100 Peachtree [[limited-liability company|LLC]] for $57 million.


Due to the [[late-2000s recession]], the value of the building has dropped by more than 25%, and the building is 50% [[vacant]]. As of April 2009, the building was in [[foreclosure]], and was to be [[auction]]ed on May 5. Equastone owed 52 million dollars to Capmark Bank, and thus was [[negative equity|upside-down]] on its [[Mortgage loan|mortgage]].
Due to the [[late-2000s recession]], the value of the building dropped by more than 25%, and the building reached a vacancy level of 50%. By April 2009, the building was in [[foreclosure]], and was to be [[auction]]ed in May of that year. Equastone owed $52 million to Capmark Bank, and thus was [[negative equity|upside-down]] on its [[Mortgage loan|mortgage]].


On June 2, 2009 the building was put up for auction in Atlanta. The only [[bidding|bidder]], 100 Peachtree Street Atlanta LLC, an affiliate of Capmark Bank, bought the building for $29.5 million.<ref name = "er">
On June 2, 2009 the building was put up for auction in Atlanta. The only [[bidding|bidder]], 100 Peachtree Street Atlanta LLC, an affiliate of Capmark Bank, bought the building for $29.5 million.<ref name="er">{{Citation|title=Equitable Building Auctioned|url=http://www.ajc.com/services/content/business/stories/2009/06/02/equitable_building_auctioned.html?cxtype=rss&cxsvc=7&cxcat=6|publisher=The Atlanta Journal-Constitution|access-date=June 2, 2009|archive-url=https://web.archive.org/web/20110622101202/http://www.ajc.com/services/content/business/stories/2009/06/02/equitable_building_auctioned.html?cxtype=rss&cxsvc=7&cxcat=6|archive-date=2011-06-22|url-status=dead}}</ref> In late January 2010 there were reports that [[Georgia State University]] was interested in buying the building and its [[parking deck]]<ref>
{{Citation
| publisher = The Atlanta Journal-Constitution
| url = http://www.ajc.com/services/content/business/stories/2009/06/02/equitable_building_auctioned.html?cxtype=rss&cxsvc=7&cxcat=6
| accessdate = June 2, 2009
}}</ref> In late January 2010 there were reports that [[Georgia State University]] was interested in buying the building and its [[parking deck]]<ref>
{{Citation
{{Citation
| publisher = The Atlanta Business Chronicle
| publisher = The Atlanta Business Chronicle
| url = http://atlanta.bizjournals.com/atlanta/stories/2010/01/25/story2.html
| url = http://atlanta.bizjournals.com/atlanta/stories/2010/01/25/story2.html
| accessdate = January 25, 2010
| access-date = January 25, 2010
| first=Douglas
| first=Douglas
| last=Sams
| last=Sams
| title=GSU may buy Equitable Building
| title=GSU may buy Equitable Building
| date=January 25, 2010}}</ref> and in May 2011 the ''[[Atlanta Journal Constitution]]'' reported that GSU was in negotiations to purchase the building to house its [[J. Mack Robinson School of Business]].<ref>
| date=January 25, 2010}}</ref> and in May 2011 the ''[[Atlanta Journal-Constitution]]'' reported that GSU was in negotiations to purchase the building to house its [[J. Mack Robinson College of Business]].<ref>
{{Citation
{{Citation
| publisher = The Atlanta Journal Constitution
| publisher = The Atlanta Journal-Constitution
| url = http://www.ajc.com/business/georgia-state-in-negotiations-955987.html
| url = http://www.ajc.com/business/georgia-state-in-negotiations-955987.html
| accessdate = May 24, 2011
| access-date = May 24, 2011
| title=Georgia State in negotiations to buy iconic Equitable Building}}
| title=Georgia State in negotiations to buy iconic Equitable Building}}
</ref> No deal was ever publicly announced. On July 6, 2011, the building was purchased by Florida-based America's Capital Partners for $19 million.<ref>
</ref> No deal was ever publicly announced. On July 6, 2011, the building was purchased by Florida-based America's Capital Partners for $19 million.<ref>
{{Citation
{{Citation
| publisher = The Atlanta Journal Constitution
| publisher = The Atlanta Journal-Constitution
| url = http://www.ajc.com/business/equitable-building-sells-for-1002281.html
| url = http://www.ajc.com/business/equitable-building-sells-for-1002281.html
| accessdate = June 5, 2012
| access-date = June 5, 2012
| title=Equitable building sells for $19 million}}
| title=Equitable building sells for $19 million}}
</ref>
</ref>


==2008 tornado==
==Incidents==

⚫
On March 14, 2008, the Equitable Building sustained minor damage, mainly shattered windows, when [[2008 Atlanta tornado|a tornado tore through downtown Atlanta]]. It was the only tornado to have ever hit the downtown area since the city's founding.<ref
At approximately 11:34pm on March 27, 1968, a fire broke out on the 10th floor of the unfinished Equitable Building and quickly moved upward, destroying much of the unconstructed upper floors that were only steel beams at the time. The fire apparently spread through feeding on the wooden construction material (particularly forms into which concrete flooring would be poured) and high winds. The fire was declared "tapped out" at 6:00am the next morning. According to the [[Atlanta Fire Department]], "debris showered down on adjacent roof tops and apparatus on the street creating a severe hazard for the operating AFD crews," although no one was seriously hurt. Damage totaled $1.6 million.<ref>{{cite book|title=History of Service: Atlanta Fire Department Commemorative Yearbook|date=2001|publisher=Turner Publishing Company|location=Paducah, Kentucky|isbn=9781563116803|page=108}}</ref>
⚫
name="ajctornado">[http://www.ajc.com/metro/content/metro/atlanta/stories/2008/03/14/domeburst_0315.html?cxntlid=homepage_tab_newstab Tornado Kills 1, Pummels Downtown] by Tim Eberly and Paul Shea for the ''[[Atlanta Journal and Constitution]], March 15, 2008. Retrieved March 15, 2008.</ref><ref

⚫
On March 14, 2008, the Equitable Building sustained minor damage, mainly shattered windows, when [[2008 Atlanta tornado|a tornado tore through downtown Atlanta]]. This tornado stands as the only one to have hit the downtown area since the city's founding.<ref
⚫
name="ajctornado">[http://www.ajc.com/metro/content/metro/atlanta/stories/2008/03/14/domeburst_0315.html?cxntlid=homepage_tab_newstab Tornado Kills 1, Pummels Downtown] {{Webarchive|url=https://archive.today/20120721012500/http://www.ajc.com/metro/content/metro/atlanta/stories/2008/03/14/domeburst_0315.html?cxntlid=homepage_tab_newstab |date=2012-07-21 }} by Tim Eberly and Paul Shea for the ''[[Atlanta Journal and Constitution]]'', March 15, 2008. Retrieved March 15, 2008.</ref><ref
name="ajclandmarks">[http://www.ajc.com/search/content/news/stories/2008/03/16/landmark0316.html Atlanta Tornado: The Aftermath: Landmarks Take a Hit] by Rhonda Cook et al. for the ''[[Atlanta Journal and Constitution]]'', March 16, 2008. Retrieved March 16, 2008.</ref>
name="ajclandmarks">[http://www.ajc.com/search/content/news/stories/2008/03/16/landmark0316.html Atlanta Tornado: The Aftermath: Landmarks Take a Hit] by Rhonda Cook et al. for the ''[[Atlanta Journal and Constitution]]'', March 16, 2008. Retrieved March 16, 2008.</ref>


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==External links==
==External links==
{{Commons category|Equitable Building (Atlanta)}}
{{Commons category|Equitable Building (Atlanta)}}
*[http://www.emporis.com/en/wm/bu/?id=equitablebuilding-atlanta-ga-usa EMPORIS Listing]
*{{usurped|1=[https://web.archive.org/web/20061118191036/http://www.emporis.com/en/wm/bu/?id=equitablebuilding-atlanta-ga-usa EMPORIS Listing]}}


{{Atlanta landmarks}}
{{Atlanta landmarks}}


[[Category:Office buildings in Atlanta, Georgia]]
[[Category:Office buildings in Atlanta]]
[[Category:Skyscrapers between 100 and 149 meters]]
[[Category:Skidmore, Owings & Merrill buildings]]
[[Category:Skidmore, Owings & Merrill buildings]]
[[Category:Office buildings completed in 1968]]

Latest revision as of 15:52, 26 August 2024

For the demolished Edgewood Avenue building, see Equitable Building (Atlanta 1892).
Equitable Building
Map
General information
StatusCompleted
TypeOffice
Location100 Peachtree Street NW, Atlanta, Georgia, United States
Coordinates33°45′24″N 84°23′19″W / 33.756774°N 84.388577°W / 33.756774; -84.388577
Construction started1966
Completed1968
OwnerCapmark Bank (100 Peachtree Street Atlanta LLC)
Height
Roof453 ft (138 m)
Technical details
Floor count32
Design and construction
Architect(s)Skidmore, Owings and Merrill

The Equitable Life Assurance Building is a 32-story, 453 foot (138 m) tall office building in Atlanta, Georgia. It is located at 100 Peachtree Street in the Fairlie-Poplar neighborhood in downtown Atlanta. A typical example of an International-style skyscraper, the building was designed by Chicago-based architectural firm Skidmore, Owings and Merrill, and was constructed in 1968 on the site of the former Piedmont Hotel. The building's "EQUITABLE" signage was an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stood in sharp contrast to the surrounding buildings.

The Equitable Building is adjacent to the historic Flatiron Building and the historic Rhodes-Haverty Building. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of Woodruff Park is located across Peachtree Street to the south. The building is serviced by MARTA Red and Gold line trains at the Peachtree Center station, as well as the Atlanta Streetcar at the Woodruff Park and Peachtree Center streetcar stops.

In 2017, Georgia's Own Credit Union became the building's main tenant and took naming rights, with the trademark "EQUITABLE" sign replaced with a digital LED display mainly displaying its logo, along with promoting civic and charitable efforts and highlighting the institution's members.[1]

Ownership

[edit]
View from the north, with Rhodes-Haverty at lower left

The building was constructed for the Equitable Life Insurance Company in 1968, with the company maintaining ownership of the building from 1968 to 1997 when it was sold to Chicago-based LaSalle Advisors for roughly $36 million. In 2007, it was purchased by Equastone 100 Peachtree LLC for $57 million.

Due to the late-2000s recession, the value of the building dropped by more than 25%, and the building reached a vacancy level of 50%. By April 2009, the building was in foreclosure, and was to be auctioned in May of that year. Equastone owed $52 million to Capmark Bank, and thus was upside-down on its mortgage.

On June 2, 2009 the building was put up for auction in Atlanta. The only bidder, 100 Peachtree Street Atlanta LLC, an affiliate of Capmark Bank, bought the building for $29.5 million.[2] In late January 2010 there were reports that Georgia State University was interested in buying the building and its parking deck[3] and in May 2011 the Atlanta Journal-Constitution reported that GSU was in negotiations to purchase the building to house its J. Mack Robinson College of Business.[4] No deal was ever publicly announced. On July 6, 2011, the building was purchased by Florida-based America's Capital Partners for $19 million.[5]

Incidents

[edit]

At approximately 11:34pm on March 27, 1968, a fire broke out on the 10th floor of the unfinished Equitable Building and quickly moved upward, destroying much of the unconstructed upper floors that were only steel beams at the time. The fire apparently spread through feeding on the wooden construction material (particularly forms into which concrete flooring would be poured) and high winds. The fire was declared "tapped out" at 6:00am the next morning. According to the Atlanta Fire Department, "debris showered down on adjacent roof tops and apparatus on the street creating a severe hazard for the operating AFD crews," although no one was seriously hurt. Damage totaled $1.6 million.[6]

On March 14, 2008, the Equitable Building sustained minor damage, mainly shattered windows, when a tornado tore through downtown Atlanta. This tornado stands as the only one to have hit the downtown area since the city's founding.[7][8]

See also

[edit]

References

[edit]
  1. ^ Green, John (22 May 2018). "Say so long to Equitable emblem, hello to Atlanta's first 'digital building-top signage'". Curbed Atlanta. Retrieved 25 August 2024.
  2. ^ Equitable Building Auctioned, The Atlanta Journal-Constitution, archived from the original on 2011-06-22, retrieved June 2, 2009
  3. ^ Sams, Douglas (January 25, 2010), GSU may buy Equitable Building, The Atlanta Business Chronicle, retrieved January 25, 2010
  4. ^ Georgia State in negotiations to buy iconic Equitable Building, The Atlanta Journal-Constitution, retrieved May 24, 2011
  5. ^ Equitable building sells for $19 million, The Atlanta Journal-Constitution, retrieved June 5, 2012
  6. ^ History of Service: Atlanta Fire Department Commemorative Yearbook. Paducah, Kentucky: Turner Publishing Company. 2001. p. 108. ISBN 9781563116803.
  7. ^ Tornado Kills 1, Pummels Downtown Archived 2012-07-21 at archive.today by Tim Eberly and Paul Shea for the Atlanta Journal and Constitution, March 15, 2008. Retrieved March 15, 2008.
  8. ^ Atlanta Tornado: The Aftermath: Landmarks Take a Hit by Rhonda Cook et al. for the Atlanta Journal and Constitution, March 16, 2008. Retrieved March 16, 2008.
[edit]
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