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| album = [[I Am the Club Rocker]]
| album = [[I Am the Club Rocker]]
| released = 20 April 2012
| released = 20 April 2012
| format = [[Music download|Digital download]]
| recorded =
| recorded =
| studio =
| studio =
| genre = [[Electropop]]
| genre = [[Electropop]]<ref name="direct lyrics"/>
| length = 3:09
| length = 3:09
| label = DIY
| label = DIY
| writer =
| writer = *[[Play & Win|Sebastian Barac]]
*[[Play & Win|Sebastian Barac]]
*[[Play & Win|Radu Bolfea]]
*[[Play & Win|Radu Bolfea]]
*[[Play & Win|Marcel Botezan]]
*[[Play & Win|Marcel Botezan]]
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| next_year = 2012
| next_year = 2012
}}
}}
"'''Wow'''" is a song recorded by Romanian singer [[Inna]] for her second studio album, ''[[I Am the Club Rocker]]'' (2011). Written and produced by [[Play & Win]] members Sebastian Barac, Radu Bolfea and Marcel Botezan, it was made available for [[Music download|digital download]] on 20 April 2012 as the fifth single from the record through DIY Records. Musically, "Wow" is an [[electropop]] song.
"'''Wow'''" is a song recorded by Romanian singer [[Inna]] for her second studio album, ''[[I Am the Club Rocker]]'' (2011). Written and produced by [[Play & Win]] members Sebastian Barac, Radu Bolfea and Marcel Botezan, it was made available for digital download on 20 April 2012 as the fifth single from the record through DIY Records. Musically, "Wow" is an [[electropop]] song.


An accompanying music video was shot by [[Edward Aninaru]] at [[MediaPro Studios]] in [[Buftea]], Romania in January 2012. It was uploaded onto Inna's official [[YouTube]] channel on 5 April 2012 and references multiple [[fairy tale]]s and animated movies, including ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'' and ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]'' (1951). [[Music journalism|Music critics]] applauded the visual, praising its contemporary production. The song was nominated for Best Dance at the 2012 [[Romanian Music Awards]]. Commercially, "Wow" reached number 10 in Romania and position 171 in Russia.
An accompanying music video was shot by [[Edward Aninaru]] at [[MediaPro Studios]] in [[Buftea]], Romania in January 2012. It was uploaded onto Inna's official YouTube channel on 5 April 2012 and references multiple [[fairy tale]]s and animated movies, including ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'' and ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]'' (1951). [[Music journalism|Music critics]] applauded the visual, praising its contemporary production. The song was nominated for Best Dance at the 2012 [[Romanian Music Awards]]. Commercially, "Wow" reached number 10 in Romania and position 171 in the [[Commonwealth of Independent States]].


==Background and reception==
==Background and reception==
{{Listen|pos=left|filename=WOW (Sample).ogg|title="Wow"|description= A 23-second of "Wow". A [[SpinMedia|Direct Lyrics]] editor described the single's genre as "sexy" [[electropop]].<ref name="direct lyrics"/>|format =[[Ogg]]}}
{{Listen|pos=left|filename=WOW (Sample).ogg|title="Wow"|description= A 23-second of "Wow". A [[SpinMedia|Direct Lyrics]] editor described the single's genre as "sexy" [[electropop]].<ref name="direct lyrics"/>|format =[[Ogg]]}}
"Wow" was written and produced by Romanian trio [[Play & Win]] members Sebastian Barac, Radu Bolfea and Marcel Botezan.<ref name="credits">{{cite AV media notes |title=I Am the Club Rocker |others=[[Inna]] |date=19 September 2011 |type=liner notes/ CD booklet |publisher=[[Roton (label)|Roton]]}}</ref> It was made available for [[Music download|digital download]] in Italy on 20 April 2012 by DIY Records; both the Italian and American digital releases featured multiple remixes alongside the original track.<ref name="release"/><ref name="us release"/> The accompanying cover artwork for "Wow" was shot by [[Edward Aninaru]] in a summer 2011 photo shooting session.<ref name="teaser"/>
"Wow" was written and produced by Romanian trio [[Play & Win]] members Sebastian Barac, Radu Bolfea and Marcel Botezan.<ref name="credits">{{cite AV media notes |title=I Am the Club Rocker |others=[[Inna]] |date=19 September 2011 |type=liner notes/ CD booklet |publisher=[[Roton (label)|Roton]]}}</ref> It was made available for digital download in Italy on 20 April 2012 by DIY Records; both the Italian and American digital releases featured multiple remixes alongside the original track.<ref name="release"/><ref name="us release"/> The accompanying cover artwork for "Wow" was shot by [[Edward Aninaru]] in a summer 2011 photo shooting session.<ref name="teaser"/>
Following its release to Romanian radio stations, "Wow" entered the nation's [[Kiss FM (Romania)#Airplay 100|Airplay 100]] chart at number 77 on 22 April, reaching number 10 on 10 June.<ref name="Romania">{{cite web|url= http://www.kissfm.ro/podcasturi/1506|title= Airplay 100 – 10 iunie 2012|publisher= [[Kiss FM (Romania)|Kiss FM]]|work= [[Media Forest]]|language= Romanian|accessdate= 12 November 2016|date= 10 June 2012}}</ref><ref>{{cite web|url= http://www.kissfm.ro/emisiuni/54/airplay100|title= Airplay 100|publisher= [[Kiss FM (Romania)|Kiss FM]]|work= [[Media Forest]]|language= Romanian|accessdate= 3 October 2017}}</ref> On Russia's [[Tophit]] chart, "Wow" debuted at number 216 on 28 April and reached number 171 on 19 May 2012.<ref name="Russia">{{cite web |title=Wow – Tophitru.com |url= http://www.tophit.ru/ru/tracks/38304/view|publisher=Tophit |accessdate=7 July 2015}}</ref> The song was nominated for Best Dance at the 2012 [[Romanian Music Awards]].<ref name="rma2012">{{cite web| url = http://1music.ro/news/muzica/nominalizarile-la-romanian-music-awards-2012-voteaza-acum/| title =Nominalizarile la Romanian Music Awards 2012| accessdate = 7 February 2016|publisher=1 Music|language=Romanian|date=12 May 2012|trans-title=Nominations at the Romanian Music Awards 2012|archivedate=10 July 2015|archiveurl=https://web.archive.org/web/20150710151210/http://1music.ro/news/muzica/nominalizarile-la-romanian-music-awards-2012-voteaza-acum/|author=Scris de Anca}}</ref>
Following its release to Romanian radio stations, "Wow" entered the nation's [[Kiss FM (Romania)#Airplay 100|Airplay 100]] chart at number 77 on 22 April, reaching number 10 on 10 June.<ref name="Romania">{{cite web|url= http://www.kissfm.ro/podcasturi/1506|title= Airplay 100 – 10 iunie 2012|publisher= [[Kiss FM (Romania)|Kiss FM]]|work= [[Media Forest]]|language= ro|access-date= 12 November 2016|date= 10 June 2012}}</ref><ref>{{cite web|url= http://www.kissfm.ro/emisiuni/54/airplay100|title= Airplay 100|publisher= [[Kiss FM (Romania)|Kiss FM]]|work= [[Media Forest]]|language= ro|access-date= 3 October 2017}}</ref> On the [[Commonwealth of Independent States]]'s [[Tophit]] chart, "Wow" debuted at number 216 on 28 April and reached number 171 on 19 May 2012.<ref name="Russia">{{cite web |title=Wow – Tophitru.com |url=http://www.tophit.ru/ru/tracks/38304/view |publisher=Tophit |access-date=7 July 2015 |archive-date=28 August 2016 |archive-url=https://web.archive.org/web/20160828191136/http://www.tophit.ru/ru/tracks/38304/view |url-status=dead }}</ref> The song was nominated for Best Dance at the 2012 [[Romanian Music Awards]].<ref name="rma2012">{{cite web| url = http://1music.ro/news/muzica/nominalizarile-la-romanian-music-awards-2012-voteaza-acum/| title =Nominalizarile la Romanian Music Awards 2012| access-date = 7 February 2016|publisher=1 Music|language=ro|date=12 May 2012|trans-title=Nominations at the Romanian Music Awards 2012|archive-date=10 July 2015|archive-url=https://web.archive.org/web/20150710151210/http://1music.ro/news/muzica/nominalizarile-la-romanian-music-awards-2012-voteaza-acum/|author=Scris de Anca}}</ref>


==Music video==
==Music video==
[[File:Alice_in_wonderland_1951.jpg|thumb|right|alt=An animated image of a blonde girl lying in a field, wearing a blue-white dress.|200px|The music video for "Wow" references multiple [[fairy tale]]s and movies, including ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]'' (1951).<ref name="utv"/><ref name="mtv2015"/>]]
[[File:Alice_in_wonderland_1951.jpg|thumb|right|alt=An animated image of a blonde girl lying in a field, wearing a blue-white dress.|200px|The music video for "Wow" references multiple [[fairy tale]]s and movies, including ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]'' (1951).<ref name="utv"/><ref name="mtv2015"/>]]
An accompanying music video for "Wow" was shot by Aninaru at the [[MediaPro Studios]] in [[Buftea]], Romania in January 2012, with whom Inna had previously collaborated for around 50 photo shootings at that time.<ref name="teaser"/><ref name="urban.ro"/> According to the singer, Aninaru came with the idea of referencing multiple [[fairy tale]] characters — including [[Snow White]] and [[Dorothy Gale]] from ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]''<ref name="mtv2015">{{cite web| title = MTV EMA 2015 – Inna| url =http://ro.mtvema.com/_/inna| accessdate = 7 February 2016|publisher=[[MTV]]|language=Romanian|archivedate=11 December 2014|archiveurl=https://web.archive.org/web/20151211233805/http://ro.mtvema.com/_/inna}}</ref> — in the visual, which she agreed to.<ref name="teaser">{{cite news|url=http://www.urban.ro/muzica/videoclipuri/inna---wow-teaser-videoclip|title=Inna – Wow (teaser videoclip)|date=30 March 2012|accessdate=3 October 2017|language=Romanian|publisher=Urban.ro|author=Scris de Edi}}</ref><ref name="urban.ro"/> The clip was uploaded onto Inna's [[YouTube]] channel on 5 April 2012,<ref name="video">{{cite web|url=https://www.youtube.com/watch?v=2wXHewILeTk|title=Inna – Wow (Official Video)|publisher=[[YouTube]] |date=5 April 2012|accessdate=29 July 2015}}</ref> preceded by a preview lasting 23 seconds.<ref name="teaser"/>
An accompanying music video for "Wow" was shot by Aninaru at the [[MediaPro Studios]] in [[Buftea]], Romania in January 2012, with whom Inna had previously collaborated for around 50 photo shootings at that time.<ref name="teaser"/><ref name="urban.ro"/> According to the singer, Aninaru came with the idea of referencing multiple [[fairy tale]] characters — including [[Snow White]] and [[Dorothy Gale]] from ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]''<ref name="mtv2015">{{cite web| title = MTV EMA 2015 – Inna| url =http://ro.mtvema.com/_/inna| access-date = 7 February 2016|publisher=[[MTV]]|language=ro|archive-date=11 December 2015|archive-url=https://web.archive.org/web/20151211233805/http://ro.mtvema.com/_/inna}}</ref> — in the visual, which she agreed to.<ref name="teaser">{{cite news|url=http://www.urban.ro/muzica/videoclipuri/inna---wow-teaser-videoclip|title=Inna – Wow (teaser videoclip)|date=30 March 2012|access-date=3 October 2017|language=ro|publisher=Urban.ro|author=Scris de Edi|archive-date=4 October 2017|archive-url=https://web.archive.org/web/20171004041121/http://www.urban.ro/muzica/videoclipuri/inna---wow-teaser-videoclip|url-status=dead}}</ref><ref name="urban.ro"/> The clip was uploaded onto Inna's YouTube channel on 5 April 2012,<ref name="video">{{cite web|url=https://www.youtube.com/watch?v=2wXHewILeTk|title=Inna – Wow (Official Video)|publisher=YouTube |date=5 April 2012|access-date=29 July 2015}}</ref> preceded by a preview lasting 23 seconds.<ref name="teaser"/>


The music video — lasting for nearly five minutes<ref name="utv"/> — begins with Inna in a [[van]] driving to an animated beach setting along with other people; while on journey, they sing a stripped-down portion of "Wow". Following this, they exit the van and encounter other summary dressed people lying on a [[confetti]] ground. After being hit by a [[beach ball]], Inna faints and is afterwards looked from above by people dressed in black-and-white outfits. As the music video progresses, the singer is shown dancing and performing to the song in various fairy tale settings, while encountering various characters. Scenes include her appearing oversized while inside a room, and her dancing on a table at an ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]''–inspired meal with various characters in a background of [[champignon]]s; she wears a [[Hatter (Alice's Adventures in Wonderland)|Hatter]]–esqué hat. The clip ends with Inna performing a synchronized choreography with all characters before the screen turns black.<ref name="utv"/><ref name="video"/>
The music video — lasting for nearly five minutes<ref name="utv"/> — begins with Inna in a van driving to an animated beach setting along with other people; while on journey, they sing a stripped-down portion of "Wow". Following this, they exit the van and encounter other summary dressed people lying on a [[confetti]] ground. After being hit by a [[beach ball]], Inna faints and is afterwards looked from above by people dressed in black-and-white outfits. As the music video progresses, the singer is shown dancing and performing to the song in various fairy tale settings, while encountering various characters. Scenes include her appearing oversized while inside a room, and her dancing on a table at an ''[[Alice in Wonderland (1951 film)|Alice in Wonderland]]''–inspired meal with various characters in a background of [[champignon]]s; she wears a [[Hatter (Alice's Adventures in Wonderland)|Hatter]]–esqué hat. The clip ends with Inna performing a synchronized choreography with all characters before the screen turns black.<ref name="utv"/><ref name="video"/>


An Urban.ro editor praised the visual and its production, calling it "sexy".<ref name="video urban">{{cite news|url=http://www.urban.ro/muzica/videoclipuri/inna-se-transforma-in-printesa-in-wow-videoclip-oficial|title=Inna se transforma in printesa in "Wow" (videoclip oficial)|date=6 April 2012|accessdate=3 October 2017|language=Romanian|publisher=Urban.ro|author=Scris de Edi|trans-title=Inna is a princess in "Wow" (official video)}}</ref> Schaap of Direct Lyrics saw the clip as "out there... to say the least", and labelled it as a mix between ''Alice in Wonderland'', the 1971 American musical film ''[[Willy Wonka & the Chocolate Factory]]'' and American singer [[Gwen Stefani]]'s "swagger and theme" in her visual for "[[What You Waiting For?]]" (2004).<ref name="direct lyrics">{{cite news|url=http://www.directlyrics.com/inna--wow-music-video-news.html|title=Inna – Wow (Music Video)|publisher=[[SpinMedia|Direct Lyrics]]|author=Schaap, Yvo|date=6 April 2012|accessdate=3 October 2017}}</ref> A writer from Utv.ro thought that the music video "has everything to be successful: it's very dinamic, full of color and it's hard to look away from the screen."<ref name="utv">{{cite web| publisher =Utv.ro| title =Inna a lansat un videoclip… "WOW"| url =http://www.utv.ro/muzica/dance/inna-a-lansat-un-videoclip-wow-video/| accessdate = 28 July 2015|language=Romanian|author=Scris de Cristina}}</ref>
An Urban.ro editor praised the visual and its production, calling it "sexy".<ref name="video urban">{{cite news|url=http://www.urban.ro/muzica/videoclipuri/inna-se-transforma-in-printesa-in-wow-videoclip-oficial|title=Inna se transforma in printesa in "Wow" (videoclip oficial)|date=6 April 2012|access-date=3 October 2017|language=ro|publisher=Urban.ro|author=Scris de Edi|trans-title=Inna is a princess in "Wow" (official video)|archive-date=4 October 2017|archive-url=https://web.archive.org/web/20171004041128/http://www.urban.ro/muzica/videoclipuri/inna-se-transforma-in-printesa-in-wow-videoclip-oficial|url-status=dead}}</ref> Schaap of Direct Lyrics saw the clip as "out there... to say the least", and labelled it as a mix between ''Alice in Wonderland'', the 1971 American musical film ''[[Willy Wonka & the Chocolate Factory]]'' and American singer [[Gwen Stefani]]'s "swagger and theme" in her visual for "[[What You Waiting For?]]" (2004).<ref name="direct lyrics">{{cite news|url=http://www.directlyrics.com/inna--wow-music-video-news.html|title=Inna – Wow (Music Video)|publisher=[[SpinMedia|Direct Lyrics]]|author=Schaap, Yvo|date=6 April 2012|access-date=3 October 2017}}</ref> A writer from Utv.ro thought that the music video "has everything to be successful: it's very dinamic, full of color and it's hard to look away from the screen."<ref name="utv">{{cite web| publisher =Utv.ro| title =Inna a lansat un videoclip… "WOW"| url =http://www.utv.ro/muzica/dance/inna-a-lansat-un-videoclip-wow-video/| access-date = 28 July 2015|language=ro|author=Scris de Cristina}}</ref>


==Live performances==
==Live performances==
As part of her "Wow Session" series on YouTube, Inna performed the song in a setting similar to its music video on 3 March 2012 to celebrate five million fans on her [[Facebook]] page.<ref>{{cite news|url=https://www.youtube.com/watch?v=TSyVeh1RIN4|title=Inna – Wow {{!}} Live @ Wow Session|date=3 March 2012|accessdate=3 October 2017|publisher=[[YouTube]]}}</ref><ref name="urban.ro">{{cite news|url=http://www.urban.ro/muzica/inna-sarbatoreste-5-milioane-de-fani-pe-facebook-cu-wow-live/|title=Inna sarbatoreste 5 milioane de fani pe Facebook cu "Wow" live|trans-title=Inna celebrates 5 million fans on her Facebook page with live performance of "Wow"|date=5 March 2012|accessdate=3 October 2017|language=Romanian|publisher=Urban.ro|author=Scris de Alex}}</ref> Inna's vocal delivery and the live instrumentation received praise from an Urban.ro editor.<ref name="urban.ro"/> She also delivered a live performance of "Wow" at the [[World Trade Center Mexico City]] in September 2012 along with other material from ''[[I Am the Club Rocker]]''.<ref>{{cite news|url=http://www.starmedia.com/entretenimiento/concierto-inna-en-pepsi-center-wtc-mexico-septiembre-2012/|title=Concierto De Inna En El Pepsi Center WTC De México, Septiembre 2012|trans-title=Inna's concert in the Pepsi Center WTC de Mexico, September 2012|language=Spanish|publisher=StarMedia|date=20 September 2012|accessdate=18 June 2017}}</ref>
As part of her "Wow Session" series on YouTube, Inna performed the song in a setting similar to its music video on 3 March 2012 to celebrate five million fans on her Facebook page.<ref>{{cite news|url=https://www.youtube.com/watch?v=TSyVeh1RIN4|title=Inna – Wow {{!}} Live @ Wow Session|date=3 March 2012|access-date=3 October 2017|publisher=YouTube}}</ref><ref name="urban.ro">{{cite news|url=http://www.urban.ro/muzica/inna-sarbatoreste-5-milioane-de-fani-pe-facebook-cu-wow-live/|title=Inna sarbatoreste 5 milioane de fani pe Facebook cu "Wow" live|trans-title=Inna celebrates 5 million fans on her Facebook page with live performance of "Wow"|date=5 March 2012|access-date=3 October 2017|language=ro|publisher=Urban.ro|author=Scris de Alex}}</ref> Inna's vocal delivery and the live instrumentation received praise from an Urban.ro editor.<ref name="urban.ro"/> She also delivered a live performance of "Wow" at the [[World Trade Center Mexico City]] in September 2012 along with other material from ''[[I Am the Club Rocker]]''.<ref>{{cite news|url=http://www.starmedia.com/entretenimiento/concierto-inna-en-pepsi-center-wtc-mexico-septiembre-2012/|title=Concierto De Inna En El Pepsi Center WTC De México, Septiembre 2012|trans-title=Inna's concert in the Pepsi Center WTC de Mexico, September 2012|language=es|publisher=StarMedia|date=20 September 2012|access-date=18 June 2017|archive-date=13 August 2017|archive-url=https://web.archive.org/web/20170813225036/http://www.starmedia.com/entretenimiento/concierto-inna-en-pepsi-center-wtc-mexico-septiembre-2012/|url-status=dead}}</ref>


==Track listing==
==Track listing==
Line 67: Line 65:
! Chart (2012)
! Chart (2012)
! Peak<br />position
! Peak<br />position
|-
⚫
!scope="row"| [[Commonwealth of Independent States|CIS]] ([[Tophit]])<ref name="Russia"/>
⚫
|{{center|171}}
|-
!scope="row"|Moldova ([[Media Forest|Moldova TV Airplay]])<ref>{{cite web|url=http://www.mediaforest-moldova.com:80/|title=Media Forest - Weekly Charts|publisher=[[Media Forest]]|date=30 April 2012|access-date=2 April 2021|archive-url=https://web.archive.org/web/20120513192708/http://mediaforest-moldova.com/|archive-date=13 May 2012|url-status=usurped}}</ref>
|{{center|10}}
|-
|-
!scope="row"| Romania ([[Kiss FM (Romania)#Airplay 100|Airplay 100]])<ref name="Romania"/>
!scope="row"| Romania ([[Kiss FM (Romania)#Airplay 100|Airplay 100]])<ref name="Romania"/>
|<center>10</center>
|{{center|10}}
|-
|-
⚫
!scope="row"| Russia ([[Tophit]])<ref name="Russia"/>
⚫
|<center>171</center>
|}
|}


Line 83: Line 85:
!Label
!Label
|-
|-
!scope="row"|Italy<ref name="release">{{cite news|url=https://itunes.apple.com/it/album/wow/id518009004|title=Wow di Inna su Apple Music|date=20 April 2012|publisher=[[iTunes Store]]|accessdate=3 October 2017}}</ref>
!scope="row"|Italy<ref name="release">{{cite news|url=https://itunes.apple.com/it/album/wow/id518009004|title=Wow di Inna su Apple Music|date=20 April 2012|publisher=[[iTunes Store]]|access-date=3 October 2017}}</ref>
|20 April 2012
|20 April 2012
|rowspan="3"|Digital download
|rowspan="3"|Digital download
|DIY
|DIY
|-
|-
!scope="row"|Romania<ref name="ro release">{{cite news|url=https://itunes.apple.com/ro/album/wow/id523022240|title=Wow – Single by Inna on Apple Music|date=26 April 2012|publisher=[[iTunes Store]]|accessdate=3 October 2017}}</ref>
!scope="row"|Romania<ref name="ro release">{{cite news|url=https://itunes.apple.com/ro/album/wow/id523022240|title=Wow – Single by Inna on Apple Music|date=26 April 2012|publisher=[[iTunes Store]]|access-date=3 October 2017}}</ref>
|26 April 2012
|26 April 2012
|[[Roton (label)|Roton]]
|[[Roton (label)|Roton]]
|-
|-
!scope="row"|United States<ref name="us release">{{cite news|url=https://itunes.apple.com/us/album/wow-radio-edit/id522891652|title=Wow by Inna on Apple Music|date=15 May 2012|publisher=[[iTunes Store]]|accessdate=3 October 2017}}</ref>
!scope="row"|United States<ref name="us release">{{cite news|url=https://itunes.apple.com/us/album/wow-radio-edit/id522891652|title=Wow by Inna on Apple Music|date=15 May 2012|publisher=[[iTunes Store]]|access-date=3 October 2017}}</ref>
|15 May 2012
|15 May 2012
|[[Ultra Records|Ultra]]
|[[Ultra Records|Ultra]]
Line 104: Line 106:


==External links==
==External links==
* [https://www.youtube.com/watch?v=2wXHewILeTk Official video] on [[YouTube]]
* [https://www.youtube.com/watch?v=2wXHewILeTk Official video] on YouTube
* {{MetroLyrics song|inna|wow}}<!-- Licensed lyrics provider -->


{{Inna}}
{{Inna}}

Latest revision as of 00:17, 30 August 2024

"Wow"
Shot of Inna in a van with various other people
Single by Inna
from the album I Am the Club Rocker
Released20 April 2012
GenreElectropop[1]
Length3:09
LabelDIY
Songwriter(s)
Producer(s)Play & Win
Inna singles chronology
"Endless"
(2011) 		"Wow"
(2012) 		"Caliente"
(2012)

"Wow" is a song recorded by Romanian singer Inna for her second studio album, I Am the Club Rocker (2011). Written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, it was made available for digital download on 20 April 2012 as the fifth single from the record through DIY Records. Musically, "Wow" is an electropop song.

An accompanying music video was shot by Edward Aninaru at MediaPro Studios in Buftea, Romania in January 2012. It was uploaded onto Inna's official YouTube channel on 5 April 2012 and references multiple fairy tales and animated movies, including The Wizard of Oz and Alice in Wonderland (1951). Music critics applauded the visual, praising its contemporary production. The song was nominated for Best Dance at the 2012 Romanian Music Awards. Commercially, "Wow" reached number 10 in Romania and position 171 in the Commonwealth of Independent States.

Background and reception

[edit]
"Wow"
A 23-second of "Wow". A Direct Lyrics editor described the single's genre as "sexy" electropop.[1]
Problems playing this file? See media help.

"Wow" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan.[2] It was made available for digital download in Italy on 20 April 2012 by DIY Records; both the Italian and American digital releases featured multiple remixes alongside the original track.[3][4] The accompanying cover artwork for "Wow" was shot by Edward Aninaru in a summer 2011 photo shooting session.[5] Following its release to Romanian radio stations, "Wow" entered the nation's Airplay 100 chart at number 77 on 22 April, reaching number 10 on 10 June.[6][7] On the Commonwealth of Independent States's Tophit chart, "Wow" debuted at number 216 on 28 April and reached number 171 on 19 May 2012.[8] The song was nominated for Best Dance at the 2012 Romanian Music Awards.[9]

Music video

[edit]
An animated image of a blonde girl lying in a field, wearing a blue-white dress.
The music video for "Wow" references multiple fairy tales and movies, including Alice in Wonderland (1951).[10][11]

An accompanying music video for "Wow" was shot by Aninaru at the MediaPro Studios in Buftea, Romania in January 2012, with whom Inna had previously collaborated for around 50 photo shootings at that time.[5][12] According to the singer, Aninaru came with the idea of referencing multiple fairy tale characters — including Snow White and Dorothy Gale from The Wizard of Oz[11] — in the visual, which she agreed to.[5][12] The clip was uploaded onto Inna's YouTube channel on 5 April 2012,[13] preceded by a preview lasting 23 seconds.[5]

The music video — lasting for nearly five minutes[10] — begins with Inna in a van driving to an animated beach setting along with other people; while on journey, they sing a stripped-down portion of "Wow". Following this, they exit the van and encounter other summary dressed people lying on a confetti ground. After being hit by a beach ball, Inna faints and is afterwards looked from above by people dressed in black-and-white outfits. As the music video progresses, the singer is shown dancing and performing to the song in various fairy tale settings, while encountering various characters. Scenes include her appearing oversized while inside a room, and her dancing on a table at an Alice in Wonderland–inspired meal with various characters in a background of champignons; she wears a Hatter–esqué hat. The clip ends with Inna performing a synchronized choreography with all characters before the screen turns black.[10][13]

An Urban.ro editor praised the visual and its production, calling it "sexy".[14] Schaap of Direct Lyrics saw the clip as "out there... to say the least", and labelled it as a mix between Alice in Wonderland, the 1971 American musical film Willy Wonka & the Chocolate Factory and American singer Gwen Stefani's "swagger and theme" in her visual for "What You Waiting For?" (2004).[1] A writer from Utv.ro thought that the music video "has everything to be successful: it's very dinamic, full of color and it's hard to look away from the screen."[10]

Live performances

[edit]

As part of her "Wow Session" series on YouTube, Inna performed the song in a setting similar to its music video on 3 March 2012 to celebrate five million fans on her Facebook page.[15][12] Inna's vocal delivery and the live instrumentation received praise from an Urban.ro editor.[12] She also delivered a live performance of "Wow" at the World Trade Center Mexico City in September 2012 along with other material from I Am the Club Rocker.[16]

Track listing

[edit]
  • Official versions[A]
  1. "Wow" – 3:09
  2. "Wow" (Radio Edit) – 3:09
  3. "Wow" (Extended Version) – 4:37
  4. "Wow" (Live Version) – 3:23
  5. "Wow" (Casey & Moore vs. Sandro Bani Remix) – 6:02
  6. "Wow" (Timmy Rise & Barrington Lawrence Remix) – 6:52
  7. "Wow" (Beenie Becker Radio Edit) – 3:11
  8. "Wow" (Beenie Becker Club Edit) – 4:41
  9. "Wow" (Steve Roberts Radio Edit Remix) – 2:24
  10. "Wow" (Steve Roberts Extended Remix) – 3:53
  11. "Wow" (Starz Angels M***** F***** Radio Remix) – 3:46
  12. "Wow" (Starz Angels M***** F***** Club Remix) – 6:16
  13. "Wow" (Starz Angels M***** F***** Dub Remix) – 6:16
  14. "Wow" (JRMX Edit) – 3:54
  15. "Wow" (JRMX Club) – 7:37
  16. "Wow" (JRMX Dub) – 7:38

Charts

[edit]
Chart (2012) Peak
position
CIS (Tophit)[8]
171
Moldova (Moldova TV Airplay)[17]
10
Romania (Airplay 100)[6]
10

Release history

[edit]
Region Date Format Label
Italy[3] 20 April 2012 Digital download DIY
Romania[18] 26 April 2012 Roton
United States[4] 15 May 2012 Ultra

Notes

[edit]
  1. ^ This acts as a summary of all versions of the single found on its digital releases in Italy and the United States.[3][4]

References

[edit]
  1. ^ a b c Schaap, Yvo (6 April 2012). "Inna – Wow (Music Video)". Direct Lyrics. Retrieved 3 October 2017.
  2. ^ I Am the Club Rocker (liner notes/ CD booklet). Inna. Roton. 19 September 2011.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ a b c "Wow di Inna su Apple Music". iTunes Store. 20 April 2012. Retrieved 3 October 2017.
  4. ^ a b c "Wow by Inna on Apple Music". iTunes Store. 15 May 2012. Retrieved 3 October 2017.
  5. ^ a b c d Scris de Edi (30 March 2012). "Inna – Wow (teaser videoclip)" (in Romanian). Urban.ro. Archived from the original on 4 October 2017. Retrieved 3 October 2017.
  6. ^ a b "Airplay 100 – 10 iunie 2012". Media Forest (in Romanian). Kiss FM. 10 June 2012. Retrieved 12 November 2016.
  7. ^ "Airplay 100". Media Forest (in Romanian). Kiss FM. Retrieved 3 October 2017.
  8. ^ a b "Wow – Tophitru.com". Tophit. Archived from the original on 28 August 2016. Retrieved 7 July 2015.
  9. ^ Scris de Anca (12 May 2012). "Nominalizarile la Romanian Music Awards 2012" [Nominations at the Romanian Music Awards 2012] (in Romanian). 1 Music. Archived from the original on 10 July 2015. Retrieved 7 February 2016.
  10. ^ a b c d Scris de Cristina. "Inna a lansat un videoclip… "WOW"" (in Romanian). Utv.ro. Retrieved 28 July 2015.
  11. ^ a b "MTV EMA 2015 – Inna" (in Romanian). MTV. Archived from the original on 11 December 2015. Retrieved 7 February 2016.
  12. ^ a b c d Scris de Alex (5 March 2012). "Inna sarbatoreste 5 milioane de fani pe Facebook cu "Wow" live" [Inna celebrates 5 million fans on her Facebook page with live performance of "Wow"] (in Romanian). Urban.ro. Retrieved 3 October 2017.
  13. ^ a b "Inna – Wow (Official Video)". YouTube. 5 April 2012. Retrieved 29 July 2015.
  14. ^ Scris de Edi (6 April 2012). "Inna se transforma in printesa in "Wow" (videoclip oficial)" [Inna is a princess in "Wow" (official video)] (in Romanian). Urban.ro. Archived from the original on 4 October 2017. Retrieved 3 October 2017.
  15. ^ "Inna – Wow | Live @ Wow Session". YouTube. 3 March 2012. Retrieved 3 October 2017.
  16. ^ "Concierto De Inna En El Pepsi Center WTC De México, Septiembre 2012" [Inna's concert in the Pepsi Center WTC de Mexico, September 2012] (in Spanish). StarMedia. 20 September 2012. Archived from the original on 13 August 2017. Retrieved 18 June 2017.
  17. ^ "Media Forest - Weekly Charts". Media Forest. 30 April 2012. Archived from the original on 13 May 2012. Retrieved 2 April 2021.{{cite web}}: CS1 maint: unfit URL (link)
  18. ^ "Wow – Single by Inna on Apple Music". iTunes Store. 26 April 2012. Retrieved 3 October 2017.
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