The Audience Engine: Difference between revisions
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'''The Audience Engine''' is |
'''The Audience Engine''' is announced [[open-source]], customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of [[WFMU|WFMU Radio]]. It was conceived by and is being developed under the supervision of WFMU management, but as of November 2020 no product has been announced, demoed or released thus rendering the project as effectively [[vaporware]]. |
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The platform is based on WFMU's own |
The platform is based on WFMU's own model of fundraising and listener-community relations, a project that began development in 1998<ref>[https://www.youtube.com/watch?v=PjTWFBNn1rA Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio], The Berkman Center for Internet and Society, May 9, 2008</ref> and WFMU claims helps raise 70% of its annual $2.5 million operating budget via its website. The developers explain that "by pairing [[online content]], real-time [[playlist]] information, [[social media]], and community interaction tools directly with [[crowdfunding]] campaigns, WFMU has not only built a positive and intelligent [[online community]], but also a sustainable model that can be adopted by other organizations."<ref>{{cite web|url=http://www.audienceengine.net|title=Audience Engine - An open source toolkit for media and democracy|website=www.audienceengine.net|access-date=13 October 2018}}</ref> Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."<ref>[http://www.thewire.co.uk/news/32186/wfmu-building-open-source-audience-engine "WFMU building open source audience engine,"] ''[[The Wire (magazine)|The Wire]]'', July 30, 2014</ref> |
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⚫ | A large part of Audience Engine's potential appeal is its tightly integrated fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.<ref name="auto">Flanagan, ''ibid.''</ref> Freedman observed that "[[Kickstarter]] did a great job of borrowing or stealing the concept of the [[pledge drive]], and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."<ref name="auto"/> |
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Andrew Flanagan, of ''[[Billboard (magazine)|Billboard]]'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether [[classified ads]] or subscriptions, being destroyed without any replacements for those models waiting in the wings."<ref>[http://www.billboard.com/articles/business/6648509/wfmu-wants-to-change-how-media-talks-to-its-audiences-and-raises-money-for Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free,"] [[Billboard (magazine)|''Billboard'']], July 29, 2015</ref> Freedman says that Audience Engine can "address the problems of [[Old media|legacy media]] dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."<ref name="auto">Flanagan, ''ibid.''</ref> |
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⚫ | Although aimed primarily towards small and mid-sized radio stations, larger public radio stations such as [[WBUR]] and [[WNYC]] have considered harnessing the platform's possible uses in their operations.<ref>[http://current.org/2015/11/at-debut-audience-engine-offers-crm-and-pledge-drive-tools/ Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools,"] Current.org, November 11, 2015</ref> |
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⚫ | A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.<ref name="auto"/> Freedman observed that "[[Kickstarter]] did a great job of borrowing or stealing the concept of the [[pledge drive]], and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."<ref name="auto"/> |
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⚫ | |||
⚫ | Although aimed primarily towards small and mid-sized stations, larger public radio stations such as [[WBUR]] and [[WNYC]] |
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==Platform== |
==Platform== |
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The platform is being built in modular [[Api|API]]s that utilize [[JavaScript]] and [[XML]] feeds, but will include modules that integrate into [[Drupal]],<ref>[https://www.drupal.org/node/2224195 Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform,"] Drupal.org, March 23, 2014</ref> which is used by many small news organizations.<ref>[http://www.niemanlab.org/2014/07/wfmu-wants-to-build-open-tools-to-help-radio-stations-and-others-raise-money-and-build-community/ Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community,"] NiemanLab, July 15, 2014 |
The platform is supposedly being built in modular [[Api|API]]s that utilize [[JavaScript]] and [[XML]] feeds, but will include modules that integrate into [[Drupal]],<ref>[https://www.drupal.org/node/2224195 Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform,"] Drupal.org, March 23, 2014</ref> which is used by many small news organizations.<ref>[http://www.niemanlab.org/2014/07/wfmu-wants-to-build-open-tools-to-help-radio-stations-and-others-raise-money-and-build-community/ Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community,"] NiemanLab, July 15, 2014</ref> |
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Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to [[Twitter]], [[Facebook]], [[Reddit]], or [[LinkedIn]], and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "[O]nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your [[podcast]] or [[Streaming media|stream]] or blog post in your house. They’re far far away, helping [[Mark Zuckerberg]] bring in that advertisement and audience data cash."<ref>[http://www.radiosurvivor.com/2015/07/30/keeping-your-listeners-with-you-inside-wfmus-audience-engine/ Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine,"] ''Radio Survivor'', July 30, 2015</ref> |
Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to [[Twitter]], [[Facebook]], [[Reddit]], or [[LinkedIn]], and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "[O]nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your [[podcast]] or [[Streaming media|stream]] or blog post in your house. They’re far far away, helping [[Mark Zuckerberg]] bring in that advertisement and audience data cash."<ref>[http://www.radiosurvivor.com/2015/07/30/keeping-your-listeners-with-you-inside-wfmus-audience-engine/ Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine,"] ''Radio Survivor'', July 30, 2015</ref> |
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⚫ | ''[[Radio World]]'' described the mocked up Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."<ref>[http://www.radioworld.com/article/wfmu-keeps-audience-discussions-in-house/277365 Vernon, Tom, "WFMU Keeps Audience Discussions In-House,"] ''Radio World'', October 21, 2015</ref> |
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“The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant [[data mining]] operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”<ref>Lasar, ''ibid.''</ref> Freedman amplified this in a 2018 interview for ''[[Radio World]]'', in which he said, "Digital technology is much more difficult and expensive than traditional broadcasting, with constantly changing platforms, operating systems, and security and privacy considerations. Many [[legacy media]] organizations have opted to utilize large advertising platforms such as Facebook to address this problem, but this is a short-sighted strategy. Radio broadcasters should not send their audiences to third-party platforms, who will mine metrics from those audiences for their own benefit, leaving broadcasters bereft of the metrics that would benefit them."<ref>[http://www.radioworld.com/news-and-business/0002/keeping-up-with-digital-technology-a-challenge-for-small-broadcasters/340977 Vernon, Tom, "Keeping Up With Digital Technology a Challenge for Small Broadcasters,"] ''[[Radio World]]'', January 3, 2018</ref> |
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⚫ | |||
⚫ | ''[[Radio World]]'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."<ref>[http://www.radioworld.com/article/wfmu-keeps-audience-discussions-in-house/277365 Vernon, Tom, "WFMU Keeps Audience Discussions In-House,"] ''Radio World'', October 21, 2015</ref> |
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==Development team== |
==Development team== |
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Early development of Audience Engine was undertaken by |
Early development of Audience Engine was undertaken by Bocoup,<ref>{{cite web|url=https://bocoup.com|title=Web Platform Consulting - Bocoup|website=bocoup.com|access-date=13 October 2018}}</ref> a developer of open-source web technologies which has collaborated with [[Google]], [[Microsoft]], [[Walmart]], [[eBay]], and [[Apple Inc.|Apple]].<ref>[http://current.org/2015/06/wfmus-audience-engine-aims-to-make-public-media-sustainable/ Schneider, Henry, "WFMU’s Audience Engine aims to help make public media sustainable,"] Current.org, June 16, 2015</ref> Bocoup's involvement ended in January 2016, and the project was turned over to a team of independent developers under the supervision of WFMU. |
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[[WordPress]] developers Joey Dehnert and Andrew Nealon at InsertCulture helped develop the foundation of Audience Engine’s web platform.<ref>{{cite web|url=http://www.insertculture.com:80/|archive-url=https://web.archive.org/web/20130201092536/http://www.insertculture.com:80/|url-status=dead|archive-date=1 February 2013|title=InsertCulture - Media Strategy & Research |
[[WordPress]] developers Joey Dehnert and Andrew Nealon at InsertCulture, a now defunct development firm, have helped develop the foundation of Audience Engine’s web platform.<ref>{{cite web|url=http://www.insertculture.com:80/|archive-url=https://web.archive.org/web/20130201092536/http://www.insertculture.com:80/|url-status=dead|archive-date=1 February 2013|title=InsertCulture - Media Strategy & Research|date=1 February 2013|via=archive.org|access-date=13 October 2018}}</ref> |
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The Audience Engine has received $500,000 in grant money over several years from the [[Geraldine R. Dodge Foundation]] to undertake development of the software.<ref>[http://localnewslab.org/2014/07/15/why-dodge-supports-wfmus-audience-engine-and-what-it-means-for-community-journalism/ de Aguiar, Molly, "Why Dodge Supports WFMU's Audience Engine and What it Means for Community Journalism,"] ''The Local News Lab'', July 15, 2014</ref><ref>[https://vimeo.com/145638677 Molly DeAguiar of the Dodge Foundation discusses the potential impact of Audience Engine for local journalism, Civic Hall], November 5, 2015 (video)</ref> |
The Audience Engine project has received $500,000 in grant money over several years from the [[Geraldine R. Dodge Foundation]] to undertake development of the software.<ref>[http://localnewslab.org/2014/07/15/why-dodge-supports-wfmus-audience-engine-and-what-it-means-for-community-journalism/ de Aguiar, Molly, "Why Dodge Supports WFMU's Audience Engine and What it Means for Community Journalism,"] ''The Local News Lab'', July 15, 2014</ref><ref>[https://vimeo.com/145638677 Molly DeAguiar of the Dodge Foundation discusses the potential impact of Audience Engine for local journalism, Civic Hall], November 5, 2015 (video)</ref> |
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As of March 2021, WFMU remains the sole user of Audience Engine, as development has gone "much slower than expected" and due to the fact that it remains incomplete,<ref>Freedman, Ken. ''[https://wfmu.org/playlists/shows/102048 Radio Row]''. 14 March 2021. WFMU.</ref> despite its original target release date of 2020. |
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==Spinitron== |
==Spinitron== |
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In 2016, Congera merged with Boston-based ''Spinitron LLC'',<ref>{{cite web|url=http://backboneradio.com/tools-for-djs-spinitron-playlist-management-for-internet-radio/|title=Tools for DJs - Spinitron, playlist management for Internet radio - |
In 2016, Audience Engine's parent company Congera merged with Boston-based ''Spinitron LLC'',<ref>{{cite web|url=http://backboneradio.com/tools-for-djs-spinitron-playlist-management-for-internet-radio/|title=Tools for DJs - Spinitron, playlist management for Internet radio -|date=8 February 2013|website=backboneradio.com|access-date=13 October 2018}}</ref><ref>{{cite web|url=http://wiki.kdhx.org/index.php/Using_Spinitron|title=Using Spinitron - KDHX Production|website=wiki.kdhx.org|access-date=13 October 2018}}</ref><ref>{{cite web|url=https://spinitron.com/about/|title=About Spinitron|website=spinitron.com|access-date=13 October 2018}}</ref> a music tracking software, for SoundExchange, airplay playlist, and other copyright-compliance reporting, company.<ref>{{cite web|url=https://current.org/2016/02/audience-engine-creator-merges-with-radio-playlist-company-spinitron/|title=Audience Engine creator merges with radio playlist company Spinitron|website=current.org|date=3 February 2016 |access-date=13 October 2018}}</ref> |
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==References== |
==References== |
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==External links== |
==External links== |
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* |
*[http://www.audienceengine.net Official Website] |
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{{Crowdfunding platforms}} |
{{Crowdfunding platforms}} |
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{{DEFAULTSORT:Audience Engine, The}} |
{{DEFAULTSORT:Audience Engine, The}} |
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[[Category: |
[[Category:Vaporware]] |
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[[Category:Social information processing]] |
[[Category:Social information processing]] |
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[[Category:Web development software]] |
[[Category:Web development software]] |
Latest revision as of 20:30, 30 August 2024
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Company type | Public Benefit Corporation[1] |
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Industry | Internet, broadcasting |
Founded | 2015 |
Headquarters | Jersey City, New Jersey, USA |
Key people | Ken Freedman and Liz Berg, Founders |
Website | http://www.audienceengine.net |
The Audience Engine is announced open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of WFMU management, but as of November 2020 no product has been announced, demoed or released thus rendering the project as effectively vaporware.
The platform is based on WFMU's own model of fundraising and listener-community relations, a project that began development in 1998[2] and WFMU claims helps raise 70% of its annual $2.5 million operating budget via its website. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."[3] Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."[4]
A large part of Audience Engine's potential appeal is its tightly integrated fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.[5] Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."[5]
Although aimed primarily towards small and mid-sized radio stations, larger public radio stations such as WBUR and WNYC have considered harnessing the platform's possible uses in their operations.[6]
A draft of the platform was publicly debuted at a launch event held on November 5, 2015.[7][8]
Platform
[edit]The platform is supposedly being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,[9] which is used by many small news organizations.[10]
Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at Radio Survivor. "[O]nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."[11]
Radio World described the mocked up Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."[12]
The project’s proposed first module, a crowdfunding app called Mynte, was scheduled to launch in 2018 but nothing has appeared as of November 2020.
Besides WFMU, potential early adopters of Audience Engine include WWOZ-FM, a New Orleans–based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).[13]
Development team
[edit]Early development of Audience Engine was undertaken by Bocoup,[14] a developer of open-source web technologies which has collaborated with Google, Microsoft, Walmart, eBay, and Apple.[15] Bocoup's involvement ended in January 2016, and the project was turned over to a team of independent developers under the supervision of WFMU.
WordPress developers Joey Dehnert and Andrew Nealon at InsertCulture, a now defunct development firm, have helped develop the foundation of Audience Engine’s web platform.[16]
The Audience Engine project has received $500,000 in grant money over several years from the Geraldine R. Dodge Foundation to undertake development of the software.[17][18]
As of March 2021, WFMU remains the sole user of Audience Engine, as development has gone "much slower than expected" and due to the fact that it remains incomplete,[19] despite its original target release date of 2020.
Spinitron
[edit]In 2016, Audience Engine's parent company Congera merged with Boston-based Spinitron LLC,[20][21][22] a music tracking software, for SoundExchange, airplay playlist, and other copyright-compliance reporting, company.[23]
References
[edit]- ^ Simpson, April, "Serving Mission, Seeking Profits Through Public Benefit Corporations", Current.org, June 16, 2016
- ^ Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio, The Berkman Center for Internet and Society, May 9, 2008
- ^ "Audience Engine - An open source toolkit for media and democracy". www.audienceengine.net. Retrieved 13 October 2018.
- ^ "WFMU building open source audience engine," The Wire, July 30, 2014
- ^ a b Flanagan, ibid.
- ^ Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," Current.org, November 11, 2015
- ^ Kalish, ibid.
- ^ Ken Freedman introduces the concept behind Audience Engine at Civic Hall, November 5, 2015 (video)
- ^ Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," Drupal.org, March 23, 2014
- ^ Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," NiemanLab, July 15, 2014
- ^ Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," Radio Survivor, July 30, 2015
- ^ Vernon, Tom, "WFMU Keeps Audience Discussions In-House," Radio World, October 21, 2015
- ^ Vernon, ibid.
- ^ "Web Platform Consulting - Bocoup". bocoup.com. Retrieved 13 October 2018.
- ^ Schneider, Henry, "WFMU’s Audience Engine aims to help make public media sustainable," Current.org, June 16, 2015
- ^ "InsertCulture - Media Strategy & Research". 1 February 2013. Archived from the original on 1 February 2013. Retrieved 13 October 2018 – via archive.org.
- ^ de Aguiar, Molly, "Why Dodge Supports WFMU's Audience Engine and What it Means for Community Journalism," The Local News Lab, July 15, 2014
- ^ Molly DeAguiar of the Dodge Foundation discusses the potential impact of Audience Engine for local journalism, Civic Hall, November 5, 2015 (video)
- ^ Freedman, Ken. Radio Row. 14 March 2021. WFMU.
- ^ "Tools for DJs - Spinitron, playlist management for Internet radio -". backboneradio.com. 8 February 2013. Retrieved 13 October 2018.
- ^ "Using Spinitron - KDHX Production". wiki.kdhx.org. Retrieved 13 October 2018.
- ^ "About Spinitron". spinitron.com. Retrieved 13 October 2018.
- ^ "Audience Engine creator merges with radio playlist company Spinitron". current.org. 3 February 2016. Retrieved 13 October 2018.