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{{Short description|Mattress manufacturer}}{{tone|date=April 2016}}
{{Short description|Mattress manufacturer}}
{{for-multi|Portuguese town|Sertã|other uses|Serta (disambiguation){{!}}Serta}}
{{Infobox company
{{Infobox company
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'''Serta''' is an American company based in [[Hoffman Estates, Illinois]], that manufactures [[mattress]]es.
⚫
'''Serta''' is an American company based in [[Hoffman Estates, Illinois]], that specializes in developing and manufacturing [[mattress]]es. It was founded in 1931 in Illinois as '''Sleeper, Inc.''' by 13 mattress manufacturers who licensed the Serta name; subsequently, eight independent [[franchising|licensees]] acting like a [[cooperative]] owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, '''National Bedding Company''' (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses).<ref>[http://bedtimesmagazine.com/2004/09/national-bedding-to-head-serta-ed-lilly-leaves-company/ "National Bedding to head Serta, Ed Lilly leaves company."] ''[http://www.bedtimesmagazine.com/ BedTimes Magazine]''. September 2004. Retrieved 2011-9-19.</ref> In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.<ref>"[http://bedtimesmagazine.com/2005/09/two-equity-firms-purchase-serta/ Two equity firms purchase Serta]." [http://www.bedtimesmagazine.com/ ''BedTimes Magazine'']. September 2005. Retrieved 2011-12-7.</ref> The American company Serta International is a subsidiary of the American company Serta [[Simmons Bedding Company|Simmons]] Bedding, LLC of [[Doraville, Georgia]].<ref name=SSB>"[https://sertasimmons.com/our-story/ Serta Simmons Bedding]." Serta Simmons Bedding, LLC. Retrieved on July 3, 2022.</ref> Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah.<ref>{{Cite web| title = Serta Gets New Production Facility in S. Dallas, TX {{!}} Trade and Industry Development| accessdate = 2018-08-30| date = 2018-07-03| url = https://www.tradeandindustrydev.com/industry/manufacturing/news/tx-serta-gets-new-production-facility-s-dallas-11796}}</ref><ref>{{Cite web| title = No time to relax in mattress biz| work = Crain's Detroit Business| accessdate = 2018-08-30| date = 2013-03-15| url = http://www.crainsdetroit.com/article/20130317/NEWS/303179974/no-time-to-relax-in-mattress-biz}}</ref><ref>{{Cite web| title = Serta licensee Salt Lake Mattress Going Strong After 125 Years| work = Honest Mattress Reviews| accessdate = 2018-08-30| url = https://www.honestmattressreviews.com/salt-lake-mattress-going-strong-after-125-years/}}</ref>


==History==
⚫
Serta is the largest mattress brand in the United States, and offers four main types of mattresses &ndash; traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both, and the Salt Lake City plant exclusively produces a Talalay Latex collection. Serta products are used extensively in the lodging industry, with [[Hilton Worldwide]] and [[Wyndham Worldwide]] among its customers.<ref>{{cite web|last1=Auer|first1=Joe|title=Serta Mattress Company Overview|url=https://www.mattressclarity.com/guide/serta-overview/|publisher=Mattress Clarity|accessdate=24 April 2016}}</ref> Serta mattresses are also offered on cable home shopping channel [[ShopNBC]]. In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft & Needle.<ref name=SSB/><ref>{{Cite web| title = Serta Simmons And Tuft & Needle Announce Merger| work = Mattress Clarity| accessdate = 2018-10-29| url = https://www.mattressclarity.com/news/serta-simmons-tuft-needle-merger/}}</ref>


The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent [[franchising|licensees]] acting like a [[cooperative]] owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held 27 of the 34 U.S. Serta manufacturing licenses.<ref>[http://bedtimesmagazine.com/2004/09/national-bedding-to-head-serta-ed-lilly-leaves-company/ "National Bedding to head Serta, Ed Lilly leaves company."] ''[http://www.bedtimesmagazine.com/ BedTimes Magazine]''. September 2004. Retrieved 2011-9-19.</ref>
[[File:Serta 'Perfect Sleeper', 1948.jpg|thumb|1948 magazine ad for the company.]]


⚫
In 2005, two private equity groups teamed up to purchase National Bedding Co.&ndash;The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management, and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.<ref>{{cite web |last1=Szostech |first1=Michael |title=Bed in a box companies in Canada |url=https://www.canadareviewed.ca/best-mattress-in-a-box-canada/#Serta |website=Canada Reviewed |date=14 December 2022 |access-date=31 August 2023}}</ref> The American company Serta International is a subsidiary of the American company Serta [[Simmons Bedding Company|Simmons]] Bedding, LLC of [[Doraville, Georgia]].<ref name=SSB>"[https://sertasimmons.com/our-story/ Serta Simmons Bedding]." Serta Simmons Bedding, LLC. Retrieved on July 3, 2022.</ref> Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah.<ref>{{Cite web| title = Serta Gets New Production Facility in S. Dallas, TX {{!}} Trade and Industry Development| accessdate = 2018-08-30| date = 2018-07-03| url = https://www.tradeandindustrydev.com/industry/manufacturing/news/tx-serta-gets-new-production-facility-s-dallas-11796}}</ref><ref>{{Cite web| title = No time to relax in mattress biz| work = Crain's Detroit Business| accessdate = 2018-08-30| date = 2013-03-15| url = http://www.crainsdetroit.com/article/20130317/NEWS/303179974/no-time-to-relax-in-mattress-biz}}</ref><ref>{{Cite web| title = Serta licensee Salt Lake Mattress Going Strong After 125 Years| work = Honest Mattress Reviews| accessdate = 2018-08-30| url = https://www.honestmattressreviews.com/salt-lake-mattress-going-strong-after-125-years/}}</ref>
==Counting Sheep==
[[File:Serta Counting Sheep.jpg|thumb|right|250px|The counting sheep from Serta, animated by [[Aardman Animations]].]]
The company is famous for its "[[counting sheep|Counting Sheep]]" advertising campaign which were animated by [[Aardman Animations]] and first created in 2000. The counting sheep are shown to be desperate for work in wanting people to sleep at night, but get frustrated whenever they found out people have a Serta mattress.


In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft & Needle.<ref name=SSB/><ref>{{Cite web| title = Serta Simmons And Tuft & Needle Announce Merger| work = Mattress Clarity| accessdate = 2018-10-29| url = https://www.mattressclarity.com/news/serta-simmons-tuft-needle-merger/}}</ref>
During the 2000s, the sheep were all animated using Aardman's trademark use of stop-motion clay animation, made to resemble the style of [[Nick Park]]'s works in ''[[Wallace and Gromit]]'', ''[[Chicken Run]]'', and ''[[Creature Comforts]]''. By the 2010s, the sheeps' animation style switched from stop-motion to CGI, and despite still using the same character designs from before, and still being done by Aardman, the animation style for the counting sheep from the 2010s and onwards were made to resemble the style of ''[[Flushed Away]]'', which was also produced by Aardman.


On January 23, 2023, Serta Simmons Bedding filed for [[Chapter 11 bankruptcy]].<ref>{{Cite web|url=https://www.furnituretoday.com/financial/serta-simmons-bedding-files-chapter-11-bankruptcy-protection/|title=Serta Simmons Bedding files for Chapter 11 bankruptcy protection|date=2023-01-24|access-date=2023-01-24}}</ref>
===Counting sheep voice cast===

*[[Brian McFadden]]
==Products==
*[[Maurice LaMarche]]
⚫
Serta produces four main types of mattresses &ndash; traditional [[Mattress#Innerspring|inner spring]], gel-infused [[Mattress#Foam mattress|memory foam]], hybrid mattresses which combine both, and [[Talalay process|Talalay Latex]] which is produced at the Salt Lake City plant. Serta products are used in the lodging industry, with [[Hilton Worldwide]] and [[Travel + Leisure Co.|Wyndham Worldwide]] among its customers.<ref>{{cite web|last1=Auer|first1=Joe|title=Serta Mattress Company Overview|url=https://www.mattressclarity.com/guide/serta-overview/|publisher=Mattress Clarity|accessdate=24 April 2016}}</ref> Serta mattresses are also offered on cable home shopping channel [[ShopNBC]].
*[[Phil LaMarr]]
*[[Kari Wahlgren]]
*[[Danny Rutigliano]]
*[[Carlos Alazraqui]]
*[[Billy West (voice actor)|Billy West]]
*[[Richard Steven Horvitz]]


==See also==
==See also==
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[[Category:Manufacturing companies established in 1931]]
[[Category:Manufacturing companies established in 1931]]
[[Category:Franchises]]
[[Category:Franchises]]
[[Category:Cooperatives in the United States]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2023]]
[[Category:Cooperatives based in Illinois]]
[[Category:Manufacturing companies based in Illinois]]
[[Category:Manufacturing companies based in Illinois]]
[[Category:Companies based in Cook County, Illinois]]
[[Category:Companies based in Cook County, Illinois]]
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[[Category:2012 mergers and acquisitions]]
[[Category:2012 mergers and acquisitions]]
[[Category:Aardman Animations]]
[[Category:Aardman Animations]]
{{furniture-stub}}

Latest revision as of 06:00, 2 September 2024

For Portuguese town, see Sertã. For other uses, see Serta.
Serta
Company typeSubsidiary
IndustryFurnishings
Founded1931; 93 years ago (1931)
Founder13 mattress manufacturers
Headquarters
Hoffman Estates, Illinois
,
U.S.
ProductsBedding
ParentSerta Simmons Bedding, LLC
Doraville, Georgia
Websiteserta.com

Serta is an American company based in Hoffman Estates, Illinois, that manufactures mattresses.

History

[edit]

The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held 27 of the 34 U.S. Serta manufacturing licenses.[1]

In 2005, two private equity groups teamed up to purchase National Bedding Co.–The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management, and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.[2] The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia.[3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah.[4][5][6]

In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft & Needle.[3][7]

On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy.[8]

Products

[edit]

Serta produces four main types of mattresses – traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both, and Talalay Latex which is produced at the Salt Lake City plant. Serta products are used in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers.[9] Serta mattresses are also offered on cable home shopping channel ShopNBC.

See also

[edit]

References

[edit]
  1. ^ "National Bedding to head Serta, Ed Lilly leaves company." BedTimes Magazine. September 2004. Retrieved 2011-9-19.
  2. ^ Szostech, Michael (14 December 2022). "Bed in a box companies in Canada". Canada Reviewed. Retrieved 31 August 2023.
  3. ^ a b "Serta Simmons Bedding." Serta Simmons Bedding, LLC. Retrieved on July 3, 2022.
  4. ^ "Serta Gets New Production Facility in S. Dallas, TX | Trade and Industry Development". 2018-07-03. Retrieved 2018-08-30.
  5. ^ "No time to relax in mattress biz". Crain's Detroit Business. 2013-03-15. Retrieved 2018-08-30.
  6. ^ "Serta licensee Salt Lake Mattress Going Strong After 125 Years". Honest Mattress Reviews. Retrieved 2018-08-30.
  7. ^ "Serta Simmons And Tuft & Needle Announce Merger". Mattress Clarity. Retrieved 2018-10-29.
  8. ^ "Serta Simmons Bedding files for Chapter 11 bankruptcy protection". 2023-01-24. Retrieved 2023-01-24.
  9. ^ Auer, Joe. "Serta Mattress Company Overview". Mattress Clarity. Retrieved 24 April 2016.
[edit]
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