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{{Short description|Swedish audiobook company}}
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'''Storytel AB''' is a Swedish audiobook streaming subscription service based in [[Stockholm]], Sweden.
{{Infobox company
| name= Storytel AB
| logo= Storytel's logo.png
| slogan=
| founders = Jonas Tellander <br/> Jon Hauksson
| industry = [[Audiobooks]]
| type = [[Public company|Public]]
| language=
| hq_location = [[Stockholm]], [[Sweden]]
| owner=
| key people=
| founded= {{start date and age|2006}}
| website={{URL|https://storytel.com}} <br/> {{URL|https://audiobooks.com}}
}}


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'''Storytel AB''' is a [[Stockholm]]-based e-book and audiobook subscription service.
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It competes with [[Audible (service)|Audible]] and is available in more than 20 countries.<ref>{{Cite web|url=https://www.businessinsider.com/audiobook-streamer-storytel-sees-pandemic-spurring-subscriber-growth-2020-5|title=Audiobook streamer Storytel sees pandemic spurring subscriber growth|website=Business Insider}}</ref>

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It is available in more than 25 countries.<ref>{{Cite web|url=https://www.businessinsider.com/audiobook-streamer-storytel-sees-pandemic-spurring-subscriber-growth-2020-5|title=Audiobook streamer Storytel sees pandemic spurring subscriber growth|website=Business Insider}}</ref> Its English audiobook service [[Audiobooks.com]] is available in more than 150 countries.<ref>{{Cite web|url=https://www.reuters.com/business/media-telecom/storytel-enters-us-with-acquisition-audiobookscom-2021-11-12/|title=Storytel enters the U.S. with acquisition of Audiobooks.com|website=Reuters}}</ref>


==History==
==History==
It was founded in 2006 by Jonas Tellander and Jon Hauksson.<ref>https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/80101-sweden-s-storytel-continues-its-global-expansion.html</ref>
Storytel was founded in 2006 by Jonas Tellander and Jon Hauksson.<ref>{{Cite web|title=Sweden's Storytel Continues Its Global Expansion|url=https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/80101-sweden-s-storytel-continues-its-global-expansion.html|access-date=2021-05-04|website=PublishersWeekly.com|language=en}}</ref> The company bought one of Sweden's largest book publishers, [[Norstedts förlag]], in 2016.<ref name="auto">{{Cite news|url=https://www.reuters.com/article/storytel-expansion-idUSL5N1H10ZF|title=Sweden's Storytel to enter four new markets|newspaper=Reuters|date=March 24, 2017|via=www.reuters.com}}</ref>


Storytel bought Swedish largest book publisher Norstedts in 2016.<ref name="auto">{{Cite web|url=https://www.reuters.com/article/storytel-expansion-idUSL5N1H10ZF|title=Sweden's Storytel to enter four new markets|first=Reuters|last=Staff|date=March 24, 2017|via=www.reuters.com}}</ref>
In 2016, Storytel acquired the Danish book service Mofibo.<ref>{{Cite web|title=Storytel køber bogtjenesten Mofibo {{!}} Mofibo|url=https://via.ritzau.dk/pressemeddelelse/storytel-kober-bogtjenesten-mofibo?publisherId=6074657&releaseId=6074671|access-date=2021-10-13|website=via.ritzau.dk|language=da}}</ref>


In 2017, Storytel acquired the Danish publisher People's Press.<ref>{{Cite web|date=2017-03-02|title=Storytel opkøber forlaget People's Press|url=https://mediawatch.dk/Medienyt/Boeger/article9402318.ece|access-date=2021-10-13|website=mediawatch.dk|language=da}}</ref>
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The service expanded to [[Russia]], [[Spain]], [[India]] and the [[United Arab Emirates]] in 2017.<ref name="auto"/>

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In 2017, Storytel expanded its services to [[Russia]], [[Spain]], [[India]] and the [[United Arab Emirates]].<ref name="auto"/>
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In January 2021, it surpassed 1.5 million paid subscribers mark.<ref>{{Cite web|url=https://investors.storytel.com/en/storytel-has-surpassed-the-milestone-1-5-million-paying-subscribers|title=Storytel has surpassed the milestone 1.5 million paying subscribers|website=Storytel}}</ref>

In 2018, Storytel purchased the Turkish audiobook service Seslenen Kitaplar, and [[Turkey]] became the 19th country in which Storytel services exist.<ref>{{Cite web |date=2020-04-28 |title=Türkiye, 19 ülke içinde en hızlı büyüyen oldu |url=https://www.ekonomist.com.tr/girisim-kobi/turkiye-19-ulke-icinde-en-hizli-buyuyen-oldu.html |access-date=2022-04-12 |website=Ekonomist |language=tr}}</ref>

In September 2019 it acquired Finland's oldest publishing house, [[Gummerus]].<ref>{{Cite web|url= https://www.hs.fi/kulttuuri/art-2000006241813.html |title=Kirjojen suoratoistopalvelu Storytel ostaa Suomen kolmanneksi suurimman kustantamon Gummeruksen |website=Helsingin Sanomat |date=2019-09-17 |access-date=2023-01-04 }}</ref>

In July 2020 it acquired a 70 percent stake in Icelandic publishing house [[Forlagið]].<ref>{{Cite web|url=https://www.icelandreview.com/business/storytel-purchases-majority-share-in-forlagid-icelands-largest-publisher/|title=Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher|date=July 3, 2020}}</ref>

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In January 2021 it surpassed 1.5 million paid subscribers.<ref>{{Cite web|url=https://investors.storytel.com/en/storytel-has-surpassed-the-milestone-1-5-million-paying-subscribers|title=Storytel has surpassed the milestone 1.5 million paying subscribers|website=Storytel}}</ref>

In November 2021, [[RBMedia]] announced that its property Audiobooks.com was being sold to Storytel for $135 million.<ref name="abc2021">{{cite web |url=https://www.thebookseller.com/news/storytel-extends-global-reach-audiobookcom-acquisition-1289297 |title=Storytel extends into English language market with $135m Audiobooks deal |work=[[The Bookseller]] |author=Ruth Comerford |date=November 13, 2021 |access-date=November 13, 2021}}</ref><ref>{{cite web |url=https://www.thebookseller.com/news/rbmedia-launches-and-buys-audiobookscom-become-worlds-biggest-audio-publisher-534761 |title=Newly formed RBmedia buys Audiobooks.com |work=The Bookseller |author=Heloise Wood |date=April 11, 2017 |accessdate=October 22, 2017}}</ref> At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers, and the acquisition was seen as a way for Storytel to enter the large English-speaking marketplace.<ref name="abc2021" />

On February 18, 2022, co-founder and CEO from the beginning, Jonas Tellander, stepped down from his position for personal reasons; he is on the board of directors.<ref>{{Cite web|title=Jonas Tellander to step down as Storytel CEO – search process for a new CEO initiated|url=https://investors.storytel.com/en/jonas-tellander-to-step-down-as-storytel-ceo-search-process-for-a-new-ceo-initiated|access-date=2022-02-18|website=Storytel|language=en-US}}</ref>

In August 2022, Johannes Larcher, a former executive at HBO, was appointed as Storytel's new CEO.<ref>https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/90204-sweden-s-storytel-appoints-hbo-exec-as-ceo.html</ref>


==References==
==References==
{{reflist}}
{{reflist}}


==External links==
⚫
[[Category:Subscription services]]
*[https://www.storytel.com/ Storytel]
*[https://audiobooks.com Audiobooks.com]


[[Category:Audiobook companies and organizations]]
{{Sweden-company-stub}}
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[[Category:Subscription services]]
[[Category:Swedish companies established in 2006]]
[[Category:Internet properties established in 2006]]
[[Category:Companies based in Stockholm]]
[[Category:Companies listed on Nasdaq Stockholm]]
[[Category:TvOS software]]

Latest revision as of 12:27, 2 September 2024

Storytel AB
Company typePublic
IndustryAudiobooks
Founded2006; 18 years ago (2006)
FoundersJonas Tellander
Jon Hauksson
HeadquartersStockholm, Sweden
Websitestorytel.com
audiobooks.com

Storytel AB is a Stockholm-based e-book and audiobook subscription service.

It is available in more than 25 countries.[1] Its English audiobook service Audiobooks.com is available in more than 150 countries.[2]

History

[edit]

Storytel was founded in 2006 by Jonas Tellander and Jon Hauksson.[3] The company bought one of Sweden's largest book publishers, Norstedts förlag, in 2016.[4]

In 2016, Storytel acquired the Danish book service Mofibo.[5]

In 2017, Storytel acquired the Danish publisher People's Press.[6]

In 2017, Storytel expanded its services to Russia, Spain, India and the United Arab Emirates.[4]

In 2018, Storytel purchased the Turkish audiobook service Seslenen Kitaplar, and Turkey became the 19th country in which Storytel services exist.[7]

In September 2019 it acquired Finland's oldest publishing house, Gummerus.[8]

In July 2020 it acquired a 70 percent stake in Icelandic publishing house Forlagið.[9]

In January 2021 it surpassed 1.5 million paid subscribers.[10]

In November 2021, RBMedia announced that its property Audiobooks.com was being sold to Storytel for $135 million.[11][12] At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers, and the acquisition was seen as a way for Storytel to enter the large English-speaking marketplace.[11]

On February 18, 2022, co-founder and CEO from the beginning, Jonas Tellander, stepped down from his position for personal reasons; he is on the board of directors.[13]

In August 2022, Johannes Larcher, a former executive at HBO, was appointed as Storytel's new CEO.[14]

References

[edit]
  1. ^ "Audiobook streamer Storytel sees pandemic spurring subscriber growth". Business Insider.
  2. ^ "Storytel enters the U.S. with acquisition of Audiobooks.com". Reuters.
  3. ^ "Sweden's Storytel Continues Its Global Expansion". PublishersWeekly.com. Retrieved 2021-05-04.
  4. ^ a b "Sweden's Storytel to enter four new markets". Reuters. March 24, 2017 – via www.reuters.com.
  5. ^ "Storytel køber bogtjenesten Mofibo | Mofibo". via.ritzau.dk (in Danish). Retrieved 2021-10-13.
  6. ^ "Storytel opkøber forlaget People's Press". mediawatch.dk (in Danish). 2017-03-02. Retrieved 2021-10-13.
  7. ^ "Türkiye, 19 ülke içinde en hızlı büyüyen oldu". Ekonomist (in Turkish). 2020-04-28. Retrieved 2022-04-12.
  8. ^ "Kirjojen suoratoistopalvelu Storytel ostaa Suomen kolmanneksi suurimman kustantamon Gummeruksen". Helsingin Sanomat. 2019-09-17. Retrieved 2023-01-04.
  9. ^ "Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher". July 3, 2020.
  10. ^ "Storytel has surpassed the milestone 1.5 million paying subscribers". Storytel.
  11. ^ a b Ruth Comerford (November 13, 2021). "Storytel extends into English language market with $135m Audiobooks deal". The Bookseller. Retrieved November 13, 2021.
  12. ^ Heloise Wood (April 11, 2017). "Newly formed RBmedia buys Audiobooks.com". The Bookseller. Retrieved October 22, 2017.
  13. ^ "Jonas Tellander to step down as Storytel CEO – search process for a new CEO initiated". Storytel. Retrieved 2022-02-18.
  14. ^ https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/90204-sweden-s-storytel-appoints-hbo-exec-as-ceo.html
[edit]
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