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{{short description|Chinese film producer, and presenter}}
{{chinese name|Yu (于)}}
{{About|the businessman and film producer||Dong Yu (disambiguation){{!}}Dong Yu}}

{{Use dmy dates|date=December 2021}}
'''Yu Dong''' ({{zh-t|t=于冬}}) is a [[China|Chinese]] [[film producer]], and [[presenter]]. He is also the president of [[Beijing Polybona Film Distribution Co. Ltd.]], a [[production company]] and [[film distributor]], which has distributed and co-produced over 100 [[Chinese dialect]] films, such as ''[[Confession of Pain]]'', ''[[Dragon Tiger Gate]]'', and ''[[Flash Point (film)|Flash Point]]''.
{{family name hatnote|Yu (于)|lang=Chinese}}
{{Infobox person
| name = Yu Dong
| image = 于冬.jpg
| alt =
| caption = Yu at a press conference with the crew of the film ''[[Project Gutenberg (film)|Project Gutenberg]]'' on 14 April 2019, after the [[38th Hong Kong Film Awards]].
| birth_name =
| birth_date = {{Birth date and age|1971|1|8}}
| birth_place = [[Beijing]], [[China]]
| nationality =
| other_names = Don Yu
| occupation = {{hlist|Businessman|film producer|presenter}}
| years_active = 1999-present
| known_for = Chairman of [[Bona Film Group]]
}}
'''Yu Dong''' ({{zh|c=于冬}}, born January 8, 1971), also known as '''Don Yu''', is a Chinese businessman, film producer and presenter. He is also as the chairman of [[Bona Film Group]], a [[production company]] and film distributor, which has distributed and co-produced over 100 Chinese-language films, such as ''[[Confession of Pain]]'', ''[[Dragon Tiger Gate]]'', and ''[[Flash Point (film)|Flash Point]]''.


==Career==
==Career==
A graduate of the [[Beijing Film Academy]], Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at [[China Film Group]] for several years before he set up the Beijing Bona Culture Communication Co. in [[1999]]. <ref>[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line - Asia entertainment news from Variety - varietyasiaonline.com<!-- Bot generated title -->]</ref>
A graduate of the [[Beijing Film Academy]], Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at [[China Film Group Corporation]] for several years before he set up the Beijing Bona Culture Communication Co. in 1999.<ref name="varietyasiaonline.com">[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line Asia entertainment news from Variety varietyasiaonline.com<!-- Bot generated title -->]</ref>


He later established Polybona Films, which is one of the first private firms to be granted a [[distribution]] license by the China Film Bureau. <ref>[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line - Asia entertainment news from Variety - varietyasiaonline.com<!-- Bot generated title -->]</ref> Under Yu’s leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname “the Chinese [[Miramax Films|Miramax]].<ref>[http://www.loveasianfilm.com/features/dragontigergate_feature02.html LoveAsianFilm.com]</ref>
He later established Polybona Films, which is one of the first private firms to be granted a distribution license by the China Film Bureau.<ref name="varietyasiaonline.com"/> Under Yu's leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname "the Chinese [[Miramax Films|Miramax]]."<ref>[http://www.loveasianfilm.com/features/dragontigergate_feature02.html LoveAsianFilm.com]</ref>


Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from [[Europe]] and throughout [[Asia]]. <ref>[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line - Asia entertainment news from Variety - varietyasiaonline.com<!-- Bot generated title -->]</ref>
Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe and throughout Asia.<ref name="varietyasiaonline.com"/>


Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company. <ref>[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line - Asia entertainment news from Variety - varietyasiaonline.com<!-- Bot generated title -->]</ref>
Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.<ref name="varietyasiaonline.com"/>


PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing. <ref>[http://www.varietyasiaonline.com/content/view/768/53/ East meets West on biz's front line - Asia entertainment news from Variety - varietyasiaonline.com<!-- Bot generated title -->]</ref>
PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.<ref name="varietyasiaonline.com"/>


==References==
==References==
{{reflist}}
{{Reflist}}

{{CinemaofHongKong}}
{{Authority control}}
{{CinemaofChina}}

[[Category:Hong Kong film producers]]
{{DEFAULTSORT:Yu, Dong}}
[[Category:Living people]]
[[Category:Living people]]
[[Category:Chinese film producers]]
[[Category:Chinese film producers]]
[[Category:Beijing Film Academy alumni]]
[[Category:Beijing Film Academy alumni]]
[[Category:1971 births]]

Latest revision as of 17:07, 5 September 2024

Yu Dong
Yu at a press conference with the crew of the film Project Gutenberg on 14 April 2019, after the 38th Hong Kong Film Awards.
Born (1971-01-08) January 8, 1971 (age 53)
Other namesDon Yu
Occupations
  • Businessman
  • film producer
  • presenter
Years active1999-present
Known forChairman of Bona Film Group

Yu Dong (Chinese: 于冬, born January 8, 1971), also known as Don Yu, is a Chinese businessman, film producer and presenter. He is also as the chairman of Bona Film Group, a production company and film distributor, which has distributed and co-produced over 100 Chinese-language films, such as Confession of Pain, Dragon Tiger Gate, and Flash Point.

Career

[edit]

A graduate of the Beijing Film Academy, Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at China Film Group Corporation for several years before he set up the Beijing Bona Culture Communication Co. in 1999.[1]

He later established Polybona Films, which is one of the first private firms to be granted a distribution license by the China Film Bureau.[1] Under Yu's leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname "the Chinese Miramax."[2]

Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe and throughout Asia.[1]

Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.[1]

PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.[1]

References

[edit]