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{{Short description|Philippine restaurant chain}}
{{Infobox_Company
{{Infobox company
| company_name = Congo Grille
| name = Congo Grille
| company_logo = [[Image:Congogrilllogo.jpg]]
| logo = Congogrilllogo.jpg
| company_type = Public
| type = Public
| foundation = [[Quezon City]], [[Philippines]] (1999)
| location = [[Pasig City]], [[Philippines]]
| foundation = [[Quezon City]], [[Philippines]] ({{start date and age|1999}})
| locations = 10
| location = [[Pasig]], [[Philippines]]
| key_people = Kenneth Sytin (founder)
| locations = 10
| industry = [[Restaurants]]
| founder = Kenneth Sytin, MBA
| key_people =
⚫
| products = [[Philippine cuisine]]<br>[[Grilling|Grilled food]]
| industry = [[Restaurants]]
⚫
| homepage = [http://www.congogrille.com/home.html www.congogrille.com]
⚫
| products = [[Philippine cuisine]]<br>[[Grilling|Grilled food]]
⚫
| homepage = {{URL|http://www.congogrille.com/}} (defunct)
}}
}}
'''Congo Grille''' is a [[restaurant chain]] in the [[Philippines]] which features [[Africa|African]] jungle-themed interiors.<ref name=Congo>{{cite web | url=http://www.manilastandardtoday.com/?page=goodLife01_aug16_2006 |title=Go ‘ape’ over Congo Grille |publisher=Manila Standard Today|date=August 16, 2006|accessdate=2008-11-20}}</ref> The chain has plans to build stores overseas, especially in the [[United States]].<ref>{{cite web|url=http://www.mb.com.ph/issues/2006/09/08/TSTE2006090873689.html |title=Secrets To Premium Grilled Food|accessdate=2008-12-28|author=Antonetta Valdez-Pua|publisher=Manila Bulletin Online|date=September 8, 2006|language=English}}</ref> It it also known as "The Sisig King."<ref name=Congo2>{{cite web|url=http://www.malaya.com.ph/aug28/livi4.htm|title=Sisig King franchise store opens in Cubao|date=August 28, 2009|accessdate=2009-9-12|publisher=Malaya - The National Newspaper}}</ref>
'''Congo Grille''' is a [[restaurant chain|chain]] of [[family restaurant]]s in the [[Philippines]] named for its [[Africa]]n jungle-themed interiors.<ref name=Congo>{{cite web | url=http://www.manilastandardtoday.com/?page=goodLife01_aug16_2006 |title=Go ‘ape’ over Congo Grille |publisher=Manila Standard Today|date=August 16, 2006|accessdate=2008-11-20}}</ref> In contrast to the decor, the cuisine is predominantly [[Filipino food|Filipino]] with a smidgen of Western and Chinese foods. The restaurant is also popularly known as ''The [[Sisig]] King'' for its recent achievements in a food feast celebrating the favorite Filipino dish.<ref name=Congo2>{{cite web|url=http://www.malaya.com.ph/aug28/livi4.htm|title=Sisig King franchise store opens in Cubao|date=August 28, 2009|accessdate=2009-09-12|publisher=Malaya - The National Newspaper|url-status=dead|archiveurl=https://web.archive.org/web/20090831075138/http://www.malaya.com.ph/aug28/livi4.htm|archivedate=August 31, 2009}}</ref> The chain has plans to build stores overseas, especially in the United States.<ref>{{cite web|url=http://www.mb.com.ph/issues/2006/09/08/TSTE2006090873689.html |title=Secrets To Premium Grilled Food|accessdate=2008-12-28|author=Antonetta Valdez-Pua|publisher=Manila Bulletin Online|date=September 8, 2006}} {{Dead link|date=September 2010|bot=H3llBot}}</ref>


==History==
==History==
[[Image:Congogrillebranch.jpg|thumb|250px|left|Congo Grille at SM City Clark in Angeles City.]]
[[Image:Congogrillebranch.jpg|thumb|left|Congo Grille at SM City Clark, Angeles, Pampanga]]
Congo Grille was established in 1999 by Kenneth Sytin and his brothers. That year, the business had as many as 13,000 customers a month and was dubbed "the fastest growing grill in town."<ref name=Ape>{{cite web|url=http://www.tribune.net.ph/etc/20080727etc6.html|title=Congo Grille creates perfect recipe for franchise success|publisher=The Daily Tribune|date=June 27, 2008|accessdate=2008-12-20|url-status=dead|archiveurl=https://archive.today/20130416095033/http://www.tribune.net.ph/etc/20080727etc6.html|archivedate=April 16, 2013}}</ref> In 2006, Congo Grille participated in the [[Sisig#Festival|Annual Sisig Festival]] held in [[Angeles City]]. Their pork ''sisig'' and two other sisig dishes won first prizes in the major categories.<ref>{{cite web|url=http://www.sunstar.com.ph/enwiki/static/pam/2006/12/09/feat/kapampangans.show.cooking.skills.at.sisig.festival..html|title=Kapampangans show cooking skills at Sisig festival|date=December 9, 2006|accessdate=2009-02-22|author=Reynaldo G. Navales|publisher=Sun.Star Pampanga|archive-url=https://web.archive.org/web/20071110110733/http://www.sunstar.com.ph/enwiki/static/pam/2006/12/09/feat/kapampangans.show.cooking.skills.at.sisig.festival..html|archive-date=November 10, 2007|url-status=dead|df=mdy-all}}</ref><ref>dbmedia (2007-08-23). [http://dbmedia.wordpress.com/2007/08/23/congo-grille-opens-at-trinoma/#more-20 "Congo Grille Opens at Trimona"]. DBMedia. Retrieved on 2010-12-26.</ref>
After some long decision making on what type business to engage in, Kenneth Sytin and his brothers opted to enter the restaurant industry. This lead to the creation of Congo Grille in 1999. That year, the business had as many as 13,000 customers a month and was dubbed "the fastest growing grill in town."<ref name=Ape>{{cite web
|url=http://www.tribune.net.ph/etc/20080727etc6.html
|title=Congo Grille creates perfect recipe for franchise success
|publisher=The Daily Tribune
|date=June 27, 2008
|accessdate=2008-12-20
}}</ref>


The restaurant operates based on three concepts; a Philippine restaurant in an [[Air conditioning|air conditioned]] environment, food without [[monosodium glutamate]], and a [[mascot]] (an [[ape]] in a [[safari]] outfit) for entertaining youngsters.<ref name="Congo"/> Congo Grille was opened for franchising in 2008.<ref>{{cite web|url=http://www.manilatimes.net/national/2008/aug/31/yehey/career/20080831car3.html|title=‘Sisig’ king opens business opportunities at Franchise Expo|date=August 31, 2008|accessdate=2009-02-16|publisher=The Manila Times Internet Edition|archive-url=https://web.archive.org/web/20100918025613/http://www.manilatimes.net/national/2008/aug/31/yehey/career/20080831car3.html|archive-date=September 18, 2010|url-status=dead|df=mdy-all}}</ref>
In 2006, they participated at the annual [[Sisig]] Festival which was held in Pampanga. Their pork sisig (pictured below) and two other dishes won first place.<ref>{{cite web
|url= http://www.sunstar.com.ph/enwiki/static/pam/2006/12/09/feat/kapampangans.show.cooking.skills.at.sisig.festival..html
|title=Kapampangans show cooking skills at Sisig festival
|date=December 9, 2006
|accessdate=2009-02-22
|author=Reynaldo G. Navales
|publisher=Sun.Star Pampanga
|language=
}}</ref>


⚫
The first franchised-operated store opened at the [[Araneta Center]] in 2009.<ref name="Congo2"/>
The three concepts behind its making were; a Philippine restaurant in an air condition environment, food without [[monosodium glutamate]], and a mascot (an ape in a safari outfit) for entertaining youngsters.<ref name="Congo"/>

Congo Grille was opened for franchising in 2008.<ref>{{cite web
|url=http://www.manilatimes.net/national/2008/aug/31/yehey/career/20080831car3.html
|title=‘Sisig’ king opens business opportunities at Franchise Expo
|date=August 31, 2008
|accessdate=2009-02-16
|publisher=The Manila Times Internet Edition
}}</ref> Kenneth Sytin remarked; {{cquote|Our planned franchisee support will guarantee that new restaurants offer our guests consistent services. Our comprehensive systems approach and company philosophy has been designed to support our future partners in every aspect of running their franchised stores.}}

⚫
Their first franchised-operated store opened at the [[Araneta Center]].<ref name="Congo2"/>


== Charities ==
== Charities ==
[[Image:Congogrillorder.jpg|thumb|250px|right|A common meal of sisig, rice and ice tea.]]
[[Image:Congogrillorder.jpg|thumb|right|A common meal of ''sisig'', rice and iced tea]]
In 2007, Congo Grille, along with other companys, helped put up a party to feed 407 children of lower classes in the city of Valenzuela. This was part of a program to deal with nationwide hunger.<ref>{{cite web
In 2007, Congo Grille, along with other companies, organized a party to feed 407 children of low-income families in the city of [[Valenzuela City|Valenzuela]]. This was part of a program dealing with nationwide hunger.<ref>{{cite web|url=http://www.manilatimes.net/national/2007/nov/04/yehey/weekend/20071104week2.html |title=Nourishing the young through spoonfuls of joy |date=November 4, 2007 |accessdate=2009-02-22 |publisher=The Manila Times Internet Edition |url-status=dead |archiveurl=https://web.archive.org/web/20080106203225/http://www.manilatimes.net/national/2007/nov/04/yehey/weekend/20071104week2.html |archivedate=January 6, 2008 }}</ref>
|url=http://www.manilatimes.net/national/2007/nov/04/yehey/weekend/20071104week2.html
|title=Nourishing the young through spoonfuls of joy
|date=November 4, 2007
|accessdate=2009-02-22
|publisher=The Manila Times Internet Edition
}}</ref>


Two years later, they teamed with local television network [[GMA 7]] in helping individuals who have little opportunities. Workers of the restaurant chain offered meals to 300 masses in Quezon City, its birthplace. Toys and other collectables were also donated.<ref>{{cite web
Two years later, they teamed up with local television network [[GMA Network|GMA]] in feeding low-income individuals. Workers of the restaurant chain offered meals to 300 people in [[Quezon City]], its birthplace. Toys and other collectibles were also donated.<ref>{{cite web|url=http://www.malaya.com.ph/feb09/livi5.htm|title=Congo Grille cooks for a cause|date=February 9, 2009|accessdate=2009-02-15|publisher=Malaya-The National Newspaper|url-status=dead|archiveurl=https://web.archive.org/web/20081121200906/http://www.malaya.com.ph/feb09/livi5.htm|archivedate=November 21, 2008}}</ref>
|url=http://www.malaya.com.ph/feb09/livi5.htm
|title=Congo Grille cooks for a cause
|date=February 9, 2009
|accessdate=2009-02-15
|publisher=Malaya-The National Newspaper
}}</ref>


==References==
==References==
{{Reflist}}
<references/>

==External links==
* [http://www.congogrille.com/home.html Official website]


[[Category:Companies of the Philippines]]
[[Category:Restaurants established in 1999]]
[[Category:Restaurants in the Philippines]]
[[Category:Restaurant chains in the Philippines]]
[[Category:Companies established in 1999]]
[[Category:Companies based in Pasig]]
[[Category:1999 establishments in the Philippines]]
[[Category:Philippine companies established in 1999]]

Latest revision as of 10:36, 9 September 2024

Congo Grille
Company typePublic
IndustryRestaurants
FoundedQuezon City, Philippines (1999; 25 years ago (1999))
FounderKenneth Sytin, MBA
HeadquartersPasig, Philippines
Number of locations
10
ProductsPhilippine cuisine
Grilled food
Websitewww.congogrille.com (defunct)

Congo Grille is a chain of family restaurants in the Philippines named for its African jungle-themed interiors.[1] In contrast to the decor, the cuisine is predominantly Filipino with a smidgen of Western and Chinese foods. The restaurant is also popularly known as The Sisig King for its recent achievements in a food feast celebrating the favorite Filipino dish.[2] The chain has plans to build stores overseas, especially in the United States.[3]

History

[edit]
Congo Grille at SM City Clark, Angeles, Pampanga

Congo Grille was established in 1999 by Kenneth Sytin and his brothers. That year, the business had as many as 13,000 customers a month and was dubbed "the fastest growing grill in town."[4] In 2006, Congo Grille participated in the Annual Sisig Festival held in Angeles City. Their pork sisig and two other sisig dishes won first prizes in the major categories.[5][6]

The restaurant operates based on three concepts; a Philippine restaurant in an air conditioned environment, food without monosodium glutamate, and a mascot (an ape in a safari outfit) for entertaining youngsters.[1] Congo Grille was opened for franchising in 2008.[7]

The first franchised-operated store opened at the Araneta Center in 2009.[2]

Charities

[edit]
A common meal of sisig, rice and iced tea

In 2007, Congo Grille, along with other companies, organized a party to feed 407 children of low-income families in the city of Valenzuela. This was part of a program dealing with nationwide hunger.[8]

Two years later, they teamed up with local television network GMA in feeding low-income individuals. Workers of the restaurant chain offered meals to 300 people in Quezon City, its birthplace. Toys and other collectibles were also donated.[9]

References

[edit]
  1. ^ a b "Go 'ape' over Congo Grille". Manila Standard Today. August 16, 2006. Retrieved 2008-11-20.
  2. ^ a b "Sisig King franchise store opens in Cubao". Malaya - The National Newspaper. August 28, 2009. Archived from the original on August 31, 2009. Retrieved 2009-09-12.
  3. ^ Antonetta Valdez-Pua (September 8, 2006). "Secrets To Premium Grilled Food". Manila Bulletin Online. Retrieved 2008-12-28. [dead link‍]
  4. ^ "Congo Grille creates perfect recipe for franchise success". The Daily Tribune. June 27, 2008. Archived from the original on April 16, 2013. Retrieved 2008-12-20.
  5. ^ Reynaldo G. Navales (December 9, 2006). "Kapampangans show cooking skills at Sisig festival". Sun.Star Pampanga. Archived from the original on November 10, 2007. Retrieved February 22, 2009.
  6. ^ dbmedia (2007-08-23). "Congo Grille Opens at Trimona". DBMedia. Retrieved on 2010-12-26.
  7. ^ "'Sisig' king opens business opportunities at Franchise Expo". The Manila Times Internet Edition. August 31, 2008. Archived from the original on September 18, 2010. Retrieved February 16, 2009.
  8. ^ "Nourishing the young through spoonfuls of joy". The Manila Times Internet Edition. November 4, 2007. Archived from the original on January 6, 2008. Retrieved 2009-02-22.
  9. ^ "Congo Grille cooks for a cause". Malaya-The National Newspaper. February 9, 2009. Archived from the original on November 21, 2008. Retrieved 2009-02-15.
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