Pert Plus: Difference between revisions
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{{Short description|American brand of shampoo and conditioner}} |
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{{cleanup-rewrite|date=December 2012}} |
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{{Infobox brand |
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| name = Pert Plus |
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'''Pert Plus''' is a brand of [[shampoo]] and [[Hair conditioner|conditioner]] (or 2-in-1) products. |
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| logo = |
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| logo_upright = |
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| logo_alt = |
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| logo_caption = |
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| image = Pert Plus Shampoo on Display at a Store.jpg |
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| image_upright = |
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| alt = Green plastic bottles of Pert Plus shampoo displayed on shelves in a store in Cairo, Egypt |
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| caption = Pert Plus Shampoo bottles in a store in [[Cairo]], Egypt |
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| producttype = Shampoo |
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| currentowner = Tengram Capital Partners (High Ridge Brands LLC) |
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| producedby = |
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| country = United States |
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| introduced = 1987 <small>(as Pert Plus)</small><br>1980 <small>(as Pert)</small> |
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| discontinued = |
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| related = |
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| markets = United States |
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| previousowners = [[Procter & Gamble]] |
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| trademarkregistrations = |
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| ambassadors = |
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| tagline = |
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| website = https://www.pert.com/ |
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| module = <!-- or: misc --> |
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| module1 = <!-- or: misc1 --> |
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}} |
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'''Pert Plus''' (also known as '''Pert 2 in 1''') is an American brand of [[shampoo]] and [[Hair conditioner|conditioner]] (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by [[Procter & Gamble]] as a reformulation of Pert shampoo introduced in 1980.<ref name="Pert Plus Press Room">{{cite web |
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| url = http://www.pertplus.com/press-room.aspx |
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| title = Pert Plus |
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| publisher = Pert Plus Press Room |
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| archiveurl = https://web.archive.org/web/20100702044613/http://www.pertplus.com/press-room.aspx |
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| archivedate=July 2, 2010 |
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| accessdate = September 17, 2014 |
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}}</ref> The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as '''Pert 2 in 1''' and in Asia as '''Rejoice'''. |
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==History== |
==History== |
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Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.<ref name="Najafi">{{cite web |
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Pert Plus was introduced in 1987 by [[Procter & Gamble]] as a reformulation of the existing Pert shampoo product introduced in 1980,<ref>[http://www.pertplus.com/press-room.aspx Pert Plus® Press Room] from the official website</ref> to become the first 2-in-1 (shampoo plus conditioner) on the market.<ref name="Shampoo/conditioners catch on, Chain Drug Review, January 28, 1991">[http://findarticles.com/p/articles/mi_hb3007/is_n9_v13/ai_n28598999/ "''Chain Drug Review''"].</ref> |
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| url = http://www.najafi.com/news/najafi_pert.aspx |
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| title = Najafi Companies Portfolio Company, Innovative Brands, Agrees ''[sic]'' to Sell Pert Plus Shampoo and Sure Deodorant |
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Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. <ref name="Najafi Companies Acquires Pert Plus">[http://www.najafi.com/news/najafi_pert.aspx].</ref> In 2010, Innovative sold Pert Plus and [[Sure (brand)|Sure]] to [[Helen of Troy Limited|Helen of Troy]].<ref name="Najafi Companies - Agrees to Sell Pert Plus and Sure Deodorant">[http://www.najafi.com/news/sells.aspx].</ref> |
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| publisher = Najafi Companies |
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| date = March 10, 2010 |
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The company has several multi-functional products for various hair types including Pert Plus Medium, Pert Plus Light, Pert Plus Deep, Pert Plus Fresh, Pert Plus Dandruff Control, Pert Plus Thick 'n Full with eucalyptus and rosemary, Pert Plus Dandruff Dismissed with tea tree oil and wild mint, Pert Plus Revive & Rejuventate with lavender and aloe vera, Pert Plus for Men 3-in-1 shampoo plus conditioner plus body wash, Pert Plus for Men Deep Cleansing, Pert Plus for Men Thickening and Pert Plus for Men Daily Dandruff. |
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| archiveurl = https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx |
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| archivedate = May 9, 2010 |
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In 2009, Pert Plus introduced a new line of men's products called Pert Plus for Men, which features naturally derived vegetable protein and other strengthening ingredients to reduce breakage by nearly one-third. The line also includes the brand's first 3-in-1, a shampoo plus conditioner plus body wash in one.<ref name="Reuters, Pert Plus Launches New Men's Line">[http://www.reuters.com/article/pressRelease/idUS148657+28-Jan-2009+PRN20090128 "''Reuters''"].</ref> |
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| accessdate = September 17, 2014 |
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}}</ref> In 2010, Innovative sold Pert, Pert Plus and [[Sure (brand)|Sure]] to [[Helen of Troy Limited|Helen of Troy]].<ref name="Najafi"/> The company has several products for various hair types. |
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In [[Australia]] and [[New Zealand]], the product is just called '''Pert'''. |
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==World record== |
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Pert Plus holds World Records for the "World's Largest Shower" and the "Most People Showering Simultaneously at a Single Venue."<ref name="Pert Plus attempts Guinness World Record with 2-in-1 event, ''Drug Store News''">[http://www.drugstorenews.com/(S(jrrqvtiaglkub3550fqcjmjm))/story.aspx?id=114727&menuid=343 "''Drug Store News''"].</ref> |
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In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands). |
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On July 9, 2009, Pert Plus claimed the "2-in-1" World Record for showering 145 people in a 4,000 sq. ft. shower at Six Flags Great America and Hurricane Harbor in Gurnee, Ill.<ref name="Pert Plus Attempts a 2-in-1 World Record, Reuters">[http://www.reuters.com/article/pressRelease/idUS213154+09-Jul-2009+PRN20090709 "''Reuters''"]</ref><ref name="Six Flags Great America">[http://www.sixflags.com/greatAmerica/info/News_PertPlusShower.aspx "Six Flags Great America"].</ref> |
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<ref>{{cite press release|url=https://www.globenewswire.com/news-release/2021/06/08/2243993/0/en/HRB-Brands-Announces-Acquisition-of-Personal-Care-Brands-from-Helen-of-Troy.html|title=HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy|first=|last=|work=Global Newswire|date=June 8, 2021|access-date=February 9, 2024}}</ref> |
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==References== |
==References== |
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==External links== |
==External links== |
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*[http://www. |
* [http://www.pert.com Official Pert Plus website] |
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*[http://www.youtube.com/watch?v=Ody31o_Mz1k&feature=channel_page YouTube, 2-in-1 World Record Attempts] |
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[[Category:Procter & Gamble brands]] |
[[Category:Former Procter & Gamble brands]] |
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[[Category: |
[[Category:Shampoo brands]] |
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[[Category:Helen of Troy Limited]] |
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Revision as of 23:39, 11 September 2024
 Pert Plus Shampoo bottles in a store in Cairo, Egypt | |
| Product type | Shampoo |
|---|---|
| Owner | Tengram Capital Partners (High Ridge Brands LLC) |
| Country | United States |
| Introduced | 1987 (as Pert Plus) 1980 (as Pert) |
| Markets | United States |
| Previous owners | Procter & Gamble |
| Website | https://www.pert.com/ |
Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980.[1] The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.
History
Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.[2] In 2010, Innovative sold Pert, Pert Plus and Sure to Helen of Troy.[2] The company has several products for various hair types.
In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands). [3]
References
- ^ "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
- ^ a b "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.
- ^ "HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy". Global Newswire (Press release). June 8, 2021. Retrieved February 9, 2024.