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Altered template type. | Use this bot. Report bugs. | Suggested by Superegz | Category:Former Procter & Gamble brands‎ | #UCB_Category 7/34
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{{Short description|American brand of shampoo and conditioner}}
⚫
'''Pert Plus''', known in New Zealand and Australia as '''Pert''', is a brand of [[shampoo]] and [[Hair conditioner|conditioner]] (or 2-in-1) products. It was introduced in 1987 by [[Procter & Gamble]] as a reformulation of the existing Pert shampoo product introduced in 1980.<ref name="Pert Plus Press Room">{{cite web
{{Infobox brand
| name = Pert Plus
| logo =
| logo_upright =
| logo_alt =
| logo_caption =
| image = Pert Plus Shampoo on Display at a Store.jpg
| image_upright =
| alt = Green plastic bottles of Pert Plus shampoo displayed on shelves in a store in Cairo, Egypt
| caption = Pert Plus Shampoo bottles in a store in [[Cairo]], Egypt
| producttype = Shampoo
| currentowner = Tengram Capital Partners (High Ridge Brands LLC)
| producedby =
| country = United States
| introduced = 1987 <small>(as Pert Plus)</small><br>1980 <small>(as Pert)</small>
| discontinued =
| related =
| markets = United States
| previousowners = [[Procter & Gamble]]
| trademarkregistrations =
| ambassadors =
| tagline =
| website = https://www.pert.com/
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
}}
⚫
'''Pert Plus''' (also known as '''Pert 2 in 1''') is an American brand of [[shampoo]] and [[Hair conditioner|conditioner]] (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by [[Procter & Gamble]] as a reformulation of Pert shampoo introduced in 1980.<ref name="Pert Plus Press Room">{{cite web
| url = http://www.pertplus.com/press-room.aspx
| url = http://www.pertplus.com/press-room.aspx
| title = Pert Plus
| title = Pert Plus
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| archivedate=July 2, 2010
| archivedate=July 2, 2010
| accessdate = September 17, 2014
| accessdate = September 17, 2014
}}</ref> The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as '''Pert 2 in 1''' and in Asia as '''Rejoice'''.
}}</ref>


==History==
==History==
Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.<ref name="Najafi">{{cite web
Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.<ref name="Najafi">{{cite web
| url = http://www.najafi.com/news/najafi_pert.aspx
| url = http://www.najafi.com/news/najafi_pert.aspx
| title = Najafi Companies Portfolio Company, Innovative Brands, Agrees ''[sic]'' to Sell Pert Plus Shampoo and Sure Deodorant
| title = Najafi Companies Portfolio Company, Innovative Brands, Agrees ''[sic]'' to Sell Pert Plus Shampoo and Sure Deodorant
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| archivedate = May 9, 2010
| archivedate = May 9, 2010
| accessdate = September 17, 2014
| accessdate = September 17, 2014
}}</ref> In 2010, Innovative sold Pert Plus and [[Sure (brand)|Sure]] to [[Helen of Troy Limited|Helen of Troy]].<ref name="Najafi"/> The company has several products for various hair types.
}}</ref> In 2010, Innovative sold Pert, Pert Plus and [[Sure (brand)|Sure]] to [[Helen of Troy Limited|Helen of Troy]].<ref name="Najafi"/> The company has several products for various hair types.

In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands).
<ref>{{cite press release|url=https://www.globenewswire.com/news-release/2021/06/08/2243993/0/en/HRB-Brands-Announces-Acquisition-of-Personal-Care-Brands-from-Helen-of-Troy.html|title=HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy|first=|last=|work=Global Newswire|date=June 8, 2021|access-date=February 9, 2024}}</ref>


==References==
==References==
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==External links==
==External links==
* [http://www.PertPlus.com Official Pert Plus website]
* [http://www.pert.com Official Pert Plus website]
* [https://www.youtube.com/watch?v=Ody31o_Mz1k&feature=channel_page YouTube, 2-in-1 World Record Attempts]


[[Category:Procter & Gamble brands]]
[[Category:Former Procter & Gamble brands]]
[[Category:Shampoos]]
[[Category:Shampoo brands]]
[[Category:Helen of Troy Limited]]
[[Category:Helen of Troy Limited]]

Revision as of 23:39, 11 September 2024

Pert Plus
Green plastic bottles of Pert Plus shampoo displayed on shelves in a store in Cairo, Egypt
Pert Plus Shampoo bottles in a store in Cairo, Egypt
Product typeShampoo
OwnerTengram Capital Partners (High Ridge Brands LLC)
CountryUnited States
Introduced1987 (as Pert Plus)
1980 (as Pert)
MarketsUnited States
Previous ownersProcter & Gamble
Websitehttps://www.pert.com/

Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980.[1] The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.

History

Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.[2] In 2010, Innovative sold Pert, Pert Plus and Sure to Helen of Troy.[2] The company has several products for various hair types.

In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands). [3]

References

  1. ^ "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
  2. ^ a b "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.
  3. ^ "HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy". Global Newswire (Press release). June 8, 2021. Retrieved February 9, 2024.
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