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{{short description|American brand}}
{{Infobox brand
{{Infobox brand
⚫
|name = Naked Juice
|image=[[File:NakedJuiceLogo.svg|170px]]
|logo = NakedJuiceLogo.svg
|logo_size = 200
|image= Naked_Juice_Peach_Front.jpg
|image_size = 120
|type=[[Drink]]s
|type=[[Drink]]s
|currentowner=[[PepsiCo]]
|currentowner=[[PAI Partners]]
|origin=United States
|origin=United States
|discontinued=
|discontinued=
⚫
|name = Naked Juice
|introduced=1983
|introduced=1983
|related=
|related=
|markets=United States
|markets=United States
|previousowners=
|previousowners= [[PepsiCo]]
|trademarkregistrations=
|trademarkregistrations=
|website= [http://www.nakedjuice.com nakedjuice.com]
|website= {{url|https://www.nakedjuice.com/|nakedjuice.com}}
}}
}}


'''Naked Juice''' is an American brand that produces juices and [[smoothie|smoothies]]. The company is based in [[Monrovia, California]] and is owned by [[Pepsico]].<ref>{{cite news|title=PepsiCo to no longer call Naked juices 'natural'|url=https://www.usatoday.com/story/money/business/2013/07/26/pepsi-co-naked-juice-not-natural/2589717/|accessdate=14 November 2017|publisher=USA Today|date=26 July 2013}}</ref><ref name="officelocation">{{cite web|title=Naked Juice Moves to new Headquarters in Monrovia, CA Office|url=http://www.pollackarch.com/solutions/misc_naked_juice_izze.htm|publisher=Pollack Architecture|accessdate=12 January 2011|date=February 2010|deadurl=yes|archiveurl=https://web.archive.org/web/20110705005358/http://pollackarch.com/solutions/misc_naked_juice_izze.htm|archivedate=5 July 2011|df=}}</ref> Naked Juice Co. of Glendora, Inc. operates as a subsidiary of [[PepsiCo]], Inc.<ref name="companydescription">{{cite web|title=Company Overview of Naked Juice Co. Of Glendora, Inc.|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30718815}}</ref> The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives.<ref>{{cite news|first = Jill Wendholt |last = Silva|url =http://seattletimes.nwsource.com/html/foodwine/2002953277_superfoods26.html?syndication=rss|title = These antioxidant-rich foods have the power to change your life |work = The Seattle Times|publisher = Knight-Ridder |date = 2006-04-26 |accessdate = 2006-05-28}}</ref> Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, [[the Netherlands]] and France, among others.
'''Naked Juice''' is an American brand that produces juices and [[smoothie]]s. The company is based in [[Monrovia, California]] and is owned by [[PAI Partners]]. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, [[added sugar]], or preservatives.<ref>{{cite news|first = Jill Wendholt |last = Silva|url =http://seattletimes.nwsource.com/html/foodwine/2002953277_superfoods26.html?syndication=rss|title = These antioxidant-rich foods have the power to change your life |work = The Seattle Times|publisher = Knight-Ridder |date = 2006-04-26 |access-date = 2006-05-28}}</ref> Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, [[the Netherlands]] and France, among others.


As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like [[coconut water]]. The drinks are promoted as containing high concentrations of [[antioxidant]]s.
As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like [[coconut water]].<ref>{{Cite web |title=Naked Juice Company Beverage Company Information Database |url=https://www.bevrank.com/bevcompanies/naked-juice-company |access-date=2024-09-12 |website=BEV RANK |language=en}}</ref> The drinks are promoted as containing high concentrations of [[antioxidant]]s.


==History==
==History==
The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing.<ref>http://www.theacorn.com/news/2003-09-11/Community/036.html</ref> Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.{{cn|date=March 2017}} The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, [[Odwalla]].{{cn|date=March 2017}} As demand for its products increased, so did the complexity of distribution. Due to the composition of its juices - namely the purposeful lack of preservatives - Naked Juice beverages are highly perishable, must be kept below 38&nbsp;°F, and have a shorter shelf life than some competing products.{{cn|date=March 2017}} In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in [[Sacramento, California]] and [[Seattle, Washington]].<ref name="rebrand">{{cite web|title=Naked Juice Re-brands and Updates Packaging to Clearly Communicate Health Benefits|url=http://www.bevnet.com/news/2005/10-19-2005-Naked.asp|publisher=BevNet|accessdate=8 December 2010}}</ref><ref name="landi">{{cite journal|last=Landi|first=Heather|title=A Taste of the Good Life - Super Premium Beverage Market In Focus|journal=Beverage World|date=October 2006|pages=66–68|url=https://docs.google.com/viewer?a=v&q=cache:al4FcgmhgugJ:www.flavorman.com/pdf/A_Taste_Of_The_Good_Life.pdf+%22super+premium+juice+category%22&hl=en&gl=us&pid=bl&srcid=ADGEESif9gTq-EyxdMp6kBcux6XRVmAD5Q2yZ9QMbuwBxras51u8hyVpU7tL-R5NQnEf7GayrRAHFT5zrh61khR1Y1b-DPlViLZ_l0RYWPx2_NuxSrEPHcorVuXQ0-pu699b5a7o6uGv&sig=AHIEtbTSs91OlHlnam35aJqMNRicqaM6aw&pli=1|accessdate=8 December 2010}}</ref>
The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing.<ref>{{Cite web |url=http://www.theacorn.com/news/2003-09-11/Community/036.html |title=Naked Juice co-creator acquires a new firm, says he loves building a winner &#124; www.theacorn.com &#124; The Acorn |access-date=2015-05-25 |archive-url=https://web.archive.org/web/20150525035406/http://www.theacorn.com/news/2003-09-11/Community/036.html |archive-date=2015-05-25 |url-status=dead }}</ref> Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.{{citation needed|date=March 2017}} The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, [[Odwalla]].{{citation needed|date=March 2017}} As demand for its products increased, so did the complexity of distribution. Due to the composition of its juices - namely the purposeful lack of preservatives - Naked Juice beverages are highly perishable, must be kept below 38&nbsp;°F, and have a shorter shelf life than some competing products.{{citation needed|date=March 2017}} In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in [[Sacramento, California]] and [[Seattle, Washington]].<ref name="rebrand">{{cite web|title=Naked Juice Re-brands and Updates Packaging to Clearly Communicate Health Benefits|date=19 October 2005 |url=http://www.bevnet.com/news/2005/10-19-2005-Naked.asp|publisher=BevNet|access-date=8 December 2010}}</ref><ref name="landi">{{cite journal|last=Landi|first=Heather|title=A Taste of the Good Life - Super Premium Beverage Market In Focus|journal=Beverage World|date=October 2006|pages=66–68|url=https://docs.google.com/viewer?a=v&q=cache:al4FcgmhgugJ:www.flavorman.com/pdf/A_Taste_Of_The_Good_Life.pdf+%22super+premium+juice+category%22&hl=en&gl=us&pid=bl&srcid=ADGEESif9gTq-EyxdMp6kBcux6XRVmAD5Q2yZ9QMbuwBxras51u8hyVpU7tL-R5NQnEf7GayrRAHFT5zrh61khR1Y1b-DPlViLZ_l0RYWPx2_NuxSrEPHcorVuXQ0-pu699b5a7o6uGv&sig=AHIEtbTSs91OlHlnam35aJqMNRicqaM6aw&pli=1|access-date=8 December 2010}}</ref>


In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum. The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect.{{cn|date=March 2017}} At this time, Naked Juice had recorded annual sales of $150 million within the U.S. According to financial industry analysts, this acquisition was initiated in part to compete with [[The Coca-Cola Company]]'s 2001 purchase of Naked Juice rival [[Odwalla]].<ref name="gilbert">{{cite web|last=Gilbert|first=Sarah|title=Pepsi Gets Naked|url=http://www.bloggingstocks.com/2006/11/28/pepsi-gets-naked/|publisher=BloggingStocks|accessdate=8 December 2010}}</ref><ref name="csnews">{{cite journal|title=PepsiCo Boosts Its Juice Line|journal=Convenience Store News|date=21 November 2006|url=http://www.allbusiness.com/retail-trade/food-stores/4490478-1.html|accessdate=8 December 2010}}</ref><ref name="strott">{{cite web|last=Strott|first=Elizabeth|title=Pepsi Gets Naked|url=http://articles.moneycentral.msn.com/Investing/Extra/PepsiGetsNaked.aspx|publisher=MSN Money|accessdate=8 December 2010|date=22 November 2006}}</ref>
In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum. The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect.{{citation needed|date=March 2017}} At this time, Naked Juice had recorded annual sales of $150 million within the U.S. According to financial industry analysts, this acquisition was initiated in part to compete with [[The Coca-Cola Company]]'s 2001 purchase of Naked Juice rival [[Odwalla]].<ref name="gilbert">{{cite web|last=Gilbert|first=Sarah|title=Pepsi Gets Naked|url=http://www.bloggingstocks.com/2006/11/28/pepsi-gets-naked/|publisher=BloggingStocks|access-date=8 December 2010}}</ref><ref name="csnews">{{cite journal|title=PepsiCo Boosts Its Juice Line|journal=Convenience Store News|date=21 November 2006|url=http://www.allbusiness.com/retail-trade/food-stores/4490478-1.html|access-date=8 December 2010}}</ref><ref name="strott">{{cite web|last=Strott|first=Elizabeth|title=Pepsi Gets Naked|url=http://articles.moneycentral.msn.com/Investing/Extra/PepsiGetsNaked.aspx|publisher=MSN Money|access-date=8 December 2010|date=22 November 2006|archive-url=https://web.archive.org/web/20111105042530/http://articles.moneycentral.msn.com/Investing/Extra/PepsiGetsNaked.aspx|archive-date=5 November 2011|url-status=dead}}</ref>


The Naked Juice brand has operated as a [[wholly owned subsidiary]] of PepsiCo, under the parent company's [[PepsiCo#PepsiCo Americas Beverages|PepsiCo Americas Beverages]] division. Naked Juice continued to conduct business in its Azusa, California headquarters until February 2010, when its offices were relocated to the neighboring city of Monrovia, California.<ref name=officelocation /> Due in part to PepsiCo's scale of existing distributors, Naked Juice has since expanded to be sold in all 50 states within the U.S., as well as in Canada and the U.K.<ref name="nakedjuice">{{cite web|title=Naked Juice Co. Company Overview|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=154155|publisher=Bloomberg Businessweek|accessdate=8 December 2010}}</ref>
The Naked Juice brand has operated as a [[wholly owned subsidiary]] of PepsiCo, under the parent company's [[PepsiCo#PepsiCo Americas Beverages|PepsiCo Americas Beverages]] division. Naked Juice continued to conduct business in its Azusa, California headquarters until February 2010, when its offices were relocated to the neighboring city of Monrovia, California.<ref name="officelocation">{{cite web|title=Naked Juice Moves to new Headquarters in Monrovia, CA Office|url=http://www.pollackarch.com/solutions/misc_naked_juice_izze.htm|publisher=Pollack Architecture|access-date=12 January 2011|date=February 2010|url-status=dead|archive-url=https://web.archive.org/web/20110705005358/http://pollackarch.com/solutions/misc_naked_juice_izze.htm|archive-date=5 July 2011}}</ref> Due in part to PepsiCo's scale of existing distributors, Naked Juice has since expanded to be sold in all 50 states within the U.S., as well as in Canada and the U.K.<ref name="nakedjuice">{{cite web|title=Naked Juice Co. Company Overview|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=154155|archive-url=https://web.archive.org/web/20121009080604/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=154155|url-status=dead|archive-date=October 9, 2012|publisher=Bloomberg Businessweek|access-date=8 December 2010}}</ref>

In 2021, PepsiCo sold the brand to private equity firm PAI Partners.<ref>{{cite web |last1=Sozzi |first1=Brian |title=Why PepsiCo just sold its Tropicana and Naked juice brands for $3.3 billion |url=https://finance.yahoo.com/news/why-pepsico-just-sold-its-tropicana-and-naked-juice-brands-162351984.html |website=Yahoo Finance |access-date=14 April 2023 |date=3 August 2021}}</ref>


==Controversies==
==Controversies==
=== Class-action lawsuit ===
=== Class-action lawsuit ===
In 2012, a lawsuit was filed against the company and on July 2, 2013, the Naked Juice Company settled a class-action lawsuit which argued that many of the bottle's purported claims were false and misleading to the public. Specifically, claims that the product was "100% Juice", was "All Natural", contained "Nothing Artificial", and was "Non-GMO" were all at issue. Specifically the lawsuit indicated that certain ingredients, listed as vitamins, as displayed in the ingredient list of the nutrition facts, were actually synthetically produced, artificial sweeteners, fibers, and flavors which belied the claim the product was "All Natural" and contained only juice. The company agreed to stop using 'all natural' to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.<ref name="nakedjuicestopsusingallnatural">{{cite web|title=PepsiCo brand Naked Juice cuts all natural claim after $9m US payout|url=http://www.beveragedaily.com/Regulation-Safety/PepsiCo-brand-Naked-Juice-cuts-all-natural-claim-after-9m-US-payout}}</ref>
In 2012, a lawsuit was filed against the company and on July 2, 2013, the Naked Juice Company settled a class-action lawsuit which argued that many of the bottle's purported claims were false and misleading to the public. Specifically, claims that the product was "100% Juice", was "All Natural", contained "Nothing Artificial", and was "Non-GMO" were all at issue. Specifically the lawsuit indicated that certain ingredients, listed as vitamins, as displayed in the ingredient list of the nutrition facts, were actually synthetically produced, artificial sweeteners, fibers, and flavors which belied the claim the product was "All Natural" and contained only juice. The company agreed to stop using 'all natural' to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.<ref name="nakedjuicestopsusingallnatural">{{Cite web|url=https://www.beveragedaily.com/Article/2013/07/17/PepsiCo-brand-Naked-Juice-cuts-all-natural-claim-after-9m-US-payout|title=PepsiCo brand Naked Juice cuts 'all natural' claim after $9m US payout|website=beveragedaily.com}}</ref>


===Sugar content===
===Sugar content===
Many Naked juices contain more sugar per ounce than soft drinks. For example, Naked's "Pomegranate Blueberry" contains some 61g of sugar -- 5.3 tablespoons of sugar in a single bottle.<ref>{{Cite web|url=http://www.nakedjuice.com/our-products/pomegranate-blueberry/|title=Naked Juice Pomegranate Blueberry|website=www.nakedjuice.com|language=en-US|access-date=2017-07-07}}</ref> That equates to 1 teaspoon of sugar in every ounce of juice. This amount of sugar is greater than Coca Cola, which contains 3.25g of sugar per ounce.<ref>{{Cite web|url=http://www.fooducate.com/app#!page=product&id=1CE36D32-E10C-11DF-A102-FEFD45A4D471|title=Lose weight & improve your health with a real food diet {{!}} Fooducate|website=www.fooducate.com|language=en|access-date=2017-07-07}}</ref> Naked's "Green Machine" contains 3.5g of sugar per ounce, more than Pepsi Cola's 3.42g per ounce.<ref>{{Cite web|url=http://www.nakedjuice.com/our-products/green-machine/|title=Naked Juice Green Machine|website=www.nakedjuice.com|language=en-US|access-date=2017-07-07}}</ref><ref>{{Cite web|url=http://www.fooducate.com/app#!page=product&id=B8630A08-E105-11DF-A102-FEFD45A4D471|title=Lose weight & improve your health with a real food diet {{!}} Fooducate|website=www.fooducate.com|language=en|access-date=2017-07-07}}</ref> Naked juice is advertised as Pepsi's "Good for you" product line despite an even higher sugar content.<ref>http://www.pepsico.com/Brands/BrandExplorer#good-for-you</ref>
Many Naked juices contain more sugar per ounce than soft drinks. For example, Naked's "Pomegranate Blueberry" contains some 61g of sugar—5.3 tablespoons of sugar in a single bottle.<ref>{{Cite web|url=http://www.nakedjuice.com/our-products/pomegranate-blueberry/|title=Naked Juice Pomegranate Blueberry|website=www.nakedjuice.com|language=en-US|access-date=2017-07-07}}</ref> That equates to 1 teaspoon of sugar in every ounce of juice. This amount of sugar is greater than Coca-Cola, which contains 3.25g of sugar per ounce.<ref>{{Cite web|url=http://www.fooducate.com/app#!page=product&id=1CE36D32-E10C-11DF-A102-FEFD45A4D471|title=Lose weight & improve your health with a real food diet {{!}} Fooducate|website=www.fooducate.com|language=en|access-date=2017-07-07}}</ref> Naked's "Green Machine" contains 3.5g of sugar per ounce, more than Pepsi Cola's 3.42g per ounce.<ref>{{Cite web|url=http://www.nakedjuice.com/our-products/green-machine/|title=Naked Juice Green Machine|website=www.nakedjuice.com|language=en-US|access-date=2017-07-07}}</ref><ref>{{Cite web|url=http://www.fooducate.com/app#!page=product&id=B8630A08-E105-11DF-A102-FEFD45A4D471|title=Lose weight & improve your health with a real food diet {{!}} Fooducate|website=www.fooducate.com|language=en|access-date=2017-07-07}}</ref> Naked juice is advertised as Pepsi's "Good for you" product line despite an even higher sugar content.<ref>{{Cite web|url=http://www.pepsico.com/brands/product-information|title=Product Information|website=PepsiCo, Inc. Official Website}}</ref>


==Products==
==Products==
{{multiple image | footer = Naked Juice peach guava smoothie, which entered production in 2010.|image1 = Naked_Juice_Peach_Front.jpg| width1 = 125 | alt1 = Naked Juice bottle front | caption1 = | link1 = | image2 = Naked_Juice_bottle_-_ingredients_cropped.jpg|width2 = 129 | alt2 = Naked Juice bottle ingredients| caption2 = | link2 = }}The Naked Juice product line consists of more than 20 variants of straight and blended 100-percent fruit and vegetable juices. Some of the products are produced in a smoothie consistency, while others remain in juice form. The juices are a combination of [[Flash pasteurization|flash pasteurized]] fruits, vegetable juices and purees. Among the primary flavors of Naked Juice are ''strawberry banana'', ''blue machine'', ''green machine'', ''orange mango and berry veggie which contains purple carrots, red beets, sweet potatoes, sweet corn, chick peas, sweet cherries, strawberries, plum, apple, and a hint of lemon.<ref name="officprodlist">{{cite web|title=Current Naked Juice Products|url=http://www.bevnet.com/reviews/nakedjuicefort|publisher=BevNet|accessdate=12 January 2011}}</ref>
The Naked Juice product line consists of more than 20 variants of straight and blended 100-percent fruit and vegetable juices. Some of the products are produced in a smoothie consistency, while others remain in juice form. The juices are a combination of [[Flash pasteurization|flash pasteurized]] fruits, vegetable juices and purees. Among the primary flavors of Naked Juice are ''strawberry banana'', ''blue machine'', ''green machine'', ''orange mango and berry veggie which contains purple carrots, red beets, sweet potatoes, sweet corn, chick peas, sweet cherries, strawberries, plum, apple, and a hint of lemon.<ref name="officprodlist">{{cite web|title=Current Naked Juice Products|url=http://www.bevnet.com/reviews/nakedjuicefort|publisher=BevNet|access-date=12 January 2011}}</ref>


In addition to juice flavor variants, since 2006 additional Naked Juice versions have been produced with a focus on specific health aspects such as digestion, protein and reduced-caloric content.<ref name="scottbevind">{{cite journal|last=Scott|first=Stephanie|title=Juice and juice drinks squeeze new flavors|journal=Beverage Industry|date=15 January 2009|url=http://www.bevindustry.com/Articles/Article_Rotation/BNP_GUID_9-5-2006_A_10000000000000513878|accessdate=8 December 2010}}</ref> In 2007, Naked Juice ''Probiotic ''was introduced, having been represented as the first 100-percent juice smoothie to contain [[probiotic]]s for the aid in digestion.<ref name="foodproc">{{cite journal|title=Naked Juice introduces 100% probiotic juice smoothie|journal=Food Processing|url=http://www.foodprocessing.com/articles/2008/096.html|accessdate=8 December 2010}}</ref> A protein-focused line of Naked Juice smoothies (marketed as ''protein zone'') was first introduced in the early 2000s, with the addition of ''mango'' and ''double berry'' flavors in 2009.<ref name="dairyf">{{cite journal|last=Mayer|first=Marina|title=More than a simple drink|journal=Dairy Foods Magazine|volume=111|issue=11|pages=62|date=1 November 2010|url=http://business.highbeam.com/132757/article-1G1-241414533/more-than-simple-drink-today-beverage-processors-combining|archive-url=https://web.archive.org/web/20121011005913/http://business.highbeam.com/132757/article-1G1-241414533/more-than-simple-drink-today-beverage-processors-combining|dead-url=yes|archive-date=11 October 2012|accessdate=9 December 2010}}</ref> Two reduced-[[calorie]] Naked Juice smoothies were introduced in 2010: ''tropical ''and ''peach guava''. Both of these products contain coconut juice, which is naturally lower in caloric content in comparison to other fruits.<ref name="reducedsm">{{cite news|title=New Product: Naked Juice smoothies with coconut water|url=http://foodbizdaily.com/archive/2010/03/23/97079-product-naked-juice-fruit-smoothies-with-coconut-water-by.aspx|accessdate=12 January 2011|newspaper=Food Biz Daily|date=23 March 2010}}</ref>
In addition to juice flavor variants, since 2006 additional Naked Juice versions have been produced with a focus on specific health aspects such as digestion, protein and reduced-caloric content.<ref name="scottbevind">{{cite journal|last=Scott|first=Stephanie|title=Juice and juice drinks squeeze new flavors|journal=Beverage Industry|date=15 January 2009|url=http://www.bevindustry.com/Articles/Article_Rotation/BNP_GUID_9-5-2006_A_10000000000000513878|access-date=8 December 2010}}</ref> In 2007, Naked Juice ''Probiotic ''was introduced, having been represented as the first 100-percent juice smoothie to contain [[probiotic]]s for the aid in digestion.<ref name="foodproc">{{cite journal|title=Naked Juice introduces 100% probiotic juice smoothie|journal=Food Processing|url=http://www.foodprocessing.com/articles/2008/096.html|access-date=8 December 2010}}</ref> A protein-focused line of Naked Juice smoothies (marketed as ''protein zone'') was first introduced in the early 2000s, with the addition of ''mango'' and ''double berry'' flavors in 2009.<ref name="dairyf">{{cite journal|last=Mayer|first=Marina|title=More than a simple drink|journal=Dairy Foods Magazine|volume=111|issue=11|pages=62|date=1 November 2010|url=http://business.highbeam.com/132757/article-1G1-241414533/more-than-simple-drink-today-beverage-processors-combining|archive-url=https://web.archive.org/web/20121011005913/http://business.highbeam.com/132757/article-1G1-241414533/more-than-simple-drink-today-beverage-processors-combining|url-status=dead|archive-date=11 October 2012|access-date=9 December 2010}}</ref> Two reduced-[[calorie]] Naked Juice smoothies were introduced in 2010: ''tropical ''and ''peach guava''. Both of these products contain coconut juice, which is naturally lower in caloric content in comparison to other fruits.<ref name="reducedsm">{{cite news|title=New Product: Naked Juice smoothies with coconut water|url=http://foodbizdaily.com/archive/2010/03/23/97079-product-naked-juice-fruit-smoothies-with-coconut-water-by.aspx|access-date=12 January 2011|newspaper=Food Biz Daily|date=23 March 2010}}</ref>


Also in 2010, The Naked Juice Company added a 100-percent [[coconut water]] product, marketed under the name ''Naked Coconut Water'', and sold within the U.S. in [[Whole Foods]] stores.<ref name="coconutwater">{{cite journal|title=Naked Coconut Water|journal=Beverage World|date=9 February 2010|url=http://www.beverageworld.com/index.php?option=com_content&view=article&id=37407&catid=73&Itemid=169|accessdate=8 December 2010}}</ref>
Also in 2010, The Naked Juice Company added a 100-percent [[coconut water]] product, marketed under the name ''Naked Coconut Water'', and sold within the U.S. in [[Whole Foods]] stores.<ref name="coconutwater">{{cite journal|title=Naked Coconut Water|journal=Beverage World|date=9 February 2010|url=http://www.beverageworld.com/index.php?option=com_content&view=article&id=37407&catid=73&Itemid=169|access-date=8 December 2010}}</ref>


Naked Juice drinks are produced in 10, 15.2, 32, 64, and 128-[[fluid ounce|US fluid ounce]] sizes; though not all flavors are packaged in all size formats. In 2009, Naked Juice changed the packaging used for its 32-ounce bottles to a variant consisting of 100-percent post-consumer recycled plastic PET ([[polyethylene terephthalate]]), the first beverage with national distribution in the United States to implement this packaging type. The new bottle design, referred to as ''"reNEWabottle"'' by the company,<ref name="packaging">{{cite journal|last=McTigue Pierce|first=Lisa|title=Naked Juice begins using reNEWabottle for all flavors, sizes|journal=Packaging Digest|date=11 November 2010|url=http://www.packagingdigest.com/article/511489-Naked_Juice_begins_using_reNEWabottle_for_all_flavors_sizes.php|accessdate=12 January 2011|deadurl=yes|archiveurl=https://web.archive.org/web/20101113162142/http://www.packagingdigest.com/article/511489-Naked_Juice_begins_using_reNEWabottle_for_all_flavors_sizes.php|archivedate=13 November 2010|df=}}</ref> was extended to the 10, 15.2 and 64-ounce sizes in 2010, resulting in the reduction in new plastic consumption by a rate of {{convert|7,000,000|lb|kg|0}} per year.<ref name="packaging2">{{cite web|title=Naked Juice Serves Beverages in Eco-Friendly Package|url=http://www.environmentalleader.com/2010/11/12/naked-juice-serves-beverages-in-eco-friendly-package/|publisher=Environmental Leader|accessdate=8 December 2010|date=12 November 2010}}</ref>
Naked Juice drinks are produced in 10, 15.2, 32, 64, and 128-[[fluid ounce|US fluid ounce]] sizes; though not all flavors are packaged in all size formats. In 2009, Naked Juice changed the packaging used for its 32-ounce bottles to a variant consisting of 100-percent post-consumer recycled plastic PET ([[polyethylene terephthalate]]), the first beverage with national distribution in the United States to implement this packaging type. The new bottle design, referred to as ''"reNEWabottle"'' by the company,<ref name="packaging">{{cite journal|last=McTigue Pierce|first=Lisa|title=Naked Juice begins using reNEWabottle for all flavors, sizes|journal=Packaging Digest|date=11 November 2010|url=http://www.packagingdigest.com/article/511489-Naked_Juice_begins_using_reNEWabottle_for_all_flavors_sizes.php|access-date=12 January 2011|url-status=dead|archive-url=https://web.archive.org/web/20101113162142/http://www.packagingdigest.com/article/511489-Naked_Juice_begins_using_reNEWabottle_for_all_flavors_sizes.php|archive-date=13 November 2010}}</ref> was extended to the 10, 15.2 and 64-ounce sizes in 2010, resulting in the reduction in new plastic consumption by a rate of {{convert|7,000,000|lb|kg|0}} per year.<ref name="packaging2">{{cite web|title=Naked Juice Serves Beverages in Eco-Friendly Package|url=http://www.environmentalleader.com/2010/11/12/naked-juice-serves-beverages-in-eco-friendly-package/|publisher=Environmental Leader|access-date=8 December 2010|date=12 November 2010}}</ref>

=== List of juices and smoothies ===
{{div col|colwidth=30em}}
*Acai Machine
*Berry Almond
*Berry Blast
*Berry Veggie
*Blue Machine
*Bright Beets
*Chia Cherry Lime
*Chia Sweet Peach
*Green Machine
*Kale Blazer
*Mighty Mango
*O-J
*Orange Carrot
*Orange Mango
*Peach Guava-Coconut Water
*Pineapple Mango-coconut water
*Pomegranate Acai
*Pomegranate Blueberry
*Power-C Machine
*Probiotic Machine Tropical Mango
*Protein Zone
*Protein Zone Banana Chocolate
*Protein Zone Double Berry
*Protein Zone Mango
*Red Machine
*Strawberry Banana
{{div col end}}


==References==
==References==
Line 75: Line 51:


==External links==
==External links==
* [http://www.nakedjuice.com/ NakedJuice.com] - official website
* {{official website}}

*{{Twitter|NakedJuice}}
{{PepsiCo}}
{{PepsiCo}}


Line 85: Line 61:
[[Category:PepsiCo brands]]
[[Category:PepsiCo brands]]
[[Category:1983 establishments in California]]
[[Category:1983 establishments in California]]
[[Category:2007 mergers and acquisitions]]
[[Category:PAI Partners companies]]

Latest revision as of 10:32, 12 September 2024

Product typeDrinks
OwnerPAI Partners
CountryUnited States
Introduced1983
MarketsUnited States
Previous ownersPepsiCo
Websitenakedjuice.com

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives.[1] Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.

As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water.[2] The drinks are promoted as containing high concentrations of antioxidants.

History

[edit]

The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing.[3] Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.[citation needed] The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, Odwalla.[citation needed] As demand for its products increased, so did the complexity of distribution. Due to the composition of its juices - namely the purposeful lack of preservatives - Naked Juice beverages are highly perishable, must be kept below 38 °F, and have a shorter shelf life than some competing products.[citation needed] In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in Sacramento, California and Seattle, Washington.[4][5]

In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum. The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect.[citation needed] At this time, Naked Juice had recorded annual sales of $150 million within the U.S. According to financial industry analysts, this acquisition was initiated in part to compete with The Coca-Cola Company's 2001 purchase of Naked Juice rival Odwalla.[6][7][8]

The Naked Juice brand has operated as a wholly owned subsidiary of PepsiCo, under the parent company's PepsiCo Americas Beverages division. Naked Juice continued to conduct business in its Azusa, California headquarters until February 2010, when its offices were relocated to the neighboring city of Monrovia, California.[9] Due in part to PepsiCo's scale of existing distributors, Naked Juice has since expanded to be sold in all 50 states within the U.S., as well as in Canada and the U.K.[10]

In 2021, PepsiCo sold the brand to private equity firm PAI Partners.[11]

Controversies

[edit]

Class-action lawsuit

[edit]

In 2012, a lawsuit was filed against the company and on July 2, 2013, the Naked Juice Company settled a class-action lawsuit which argued that many of the bottle's purported claims were false and misleading to the public. Specifically, claims that the product was "100% Juice", was "All Natural", contained "Nothing Artificial", and was "Non-GMO" were all at issue. Specifically the lawsuit indicated that certain ingredients, listed as vitamins, as displayed in the ingredient list of the nutrition facts, were actually synthetically produced, artificial sweeteners, fibers, and flavors which belied the claim the product was "All Natural" and contained only juice. The company agreed to stop using 'all natural' to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.[12]

Sugar content

[edit]

Many Naked juices contain more sugar per ounce than soft drinks. For example, Naked's "Pomegranate Blueberry" contains some 61g of sugar—5.3 tablespoons of sugar in a single bottle.[13] That equates to 1 teaspoon of sugar in every ounce of juice. This amount of sugar is greater than Coca-Cola, which contains 3.25g of sugar per ounce.[14] Naked's "Green Machine" contains 3.5g of sugar per ounce, more than Pepsi Cola's 3.42g per ounce.[15][16] Naked juice is advertised as Pepsi's "Good for you" product line despite an even higher sugar content.[17]

Products

[edit]

The Naked Juice product line consists of more than 20 variants of straight and blended 100-percent fruit and vegetable juices. Some of the products are produced in a smoothie consistency, while others remain in juice form. The juices are a combination of flash pasteurized fruits, vegetable juices and purees. Among the primary flavors of Naked Juice are strawberry banana, blue machine, green machine, orange mango and berry veggie which contains purple carrots, red beets, sweet potatoes, sweet corn, chick peas, sweet cherries, strawberries, plum, apple, and a hint of lemon.[18]

In addition to juice flavor variants, since 2006 additional Naked Juice versions have been produced with a focus on specific health aspects such as digestion, protein and reduced-caloric content.[19] In 2007, Naked Juice Probiotic was introduced, having been represented as the first 100-percent juice smoothie to contain probiotics for the aid in digestion.[20] A protein-focused line of Naked Juice smoothies (marketed as protein zone) was first introduced in the early 2000s, with the addition of mango and double berry flavors in 2009.[21] Two reduced-calorie Naked Juice smoothies were introduced in 2010: tropical and peach guava. Both of these products contain coconut juice, which is naturally lower in caloric content in comparison to other fruits.[22]

Also in 2010, The Naked Juice Company added a 100-percent coconut water product, marketed under the name Naked Coconut Water, and sold within the U.S. in Whole Foods stores.[23]

Naked Juice drinks are produced in 10, 15.2, 32, 64, and 128-US fluid ounce sizes; though not all flavors are packaged in all size formats. In 2009, Naked Juice changed the packaging used for its 32-ounce bottles to a variant consisting of 100-percent post-consumer recycled plastic PET (polyethylene terephthalate), the first beverage with national distribution in the United States to implement this packaging type. The new bottle design, referred to as "reNEWabottle" by the company,[24] was extended to the 10, 15.2 and 64-ounce sizes in 2010, resulting in the reduction in new plastic consumption by a rate of 7,000,000 pounds (3,175,147 kg) per year.[25]

References

[edit]
  1. ^ Silva, Jill Wendholt (2006-04-26). "These antioxidant-rich foods have the power to change your life". The Seattle Times. Knight-Ridder. Retrieved 2006-05-28.
  2. ^ "Naked Juice Company Beverage Company Information Database". BEV RANK. Retrieved 2024-09-12.
  3. ^ "Naked Juice co-creator acquires a new firm, says he loves building a winner | www.theacorn.com | The Acorn". Archived from the original on 2015-05-25. Retrieved 2015-05-25.
  4. ^ "Naked Juice Re-brands and Updates Packaging to Clearly Communicate Health Benefits". BevNet. 19 October 2005. Retrieved 8 December 2010.
  5. ^ Landi, Heather (October 2006). "A Taste of the Good Life - Super Premium Beverage Market In Focus". Beverage World: 66–68. Retrieved 8 December 2010.
  6. ^ Gilbert, Sarah. "Pepsi Gets Naked". BloggingStocks. Retrieved 8 December 2010.
  7. ^ "PepsiCo Boosts Its Juice Line". Convenience Store News. 21 November 2006. Retrieved 8 December 2010.
  8. ^ Strott, Elizabeth (22 November 2006). "Pepsi Gets Naked". MSN Money. Archived from the original on 5 November 2011. Retrieved 8 December 2010.
  9. ^ "Naked Juice Moves to new Headquarters in Monrovia, CA Office". Pollack Architecture. February 2010. Archived from the original on 5 July 2011. Retrieved 12 January 2011.
  10. ^ "Naked Juice Co. Company Overview". Bloomberg Businessweek. Archived from the original on October 9, 2012. Retrieved 8 December 2010.
  11. ^ Sozzi, Brian (3 August 2021). "Why PepsiCo just sold its Tropicana and Naked juice brands for $3.3 billion". Yahoo Finance. Retrieved 14 April 2023.
  12. ^ "PepsiCo brand Naked Juice cuts 'all natural' claim after $9m US payout". beveragedaily.com.
  13. ^ "Naked Juice Pomegranate Blueberry". www.nakedjuice.com. Retrieved 2017-07-07.
  14. ^ "Lose weight & improve your health with a real food diet | Fooducate". www.fooducate.com. Retrieved 2017-07-07.
  15. ^ "Naked Juice Green Machine". www.nakedjuice.com. Retrieved 2017-07-07.
  16. ^ "Lose weight & improve your health with a real food diet | Fooducate". www.fooducate.com. Retrieved 2017-07-07.
  17. ^ "Product Information". PepsiCo, Inc. Official Website.
  18. ^ "Current Naked Juice Products". BevNet. Retrieved 12 January 2011.
  19. ^ Scott, Stephanie (15 January 2009). "Juice and juice drinks squeeze new flavors". Beverage Industry. Retrieved 8 December 2010.
  20. ^ "Naked Juice introduces 100% probiotic juice smoothie". Food Processing. Retrieved 8 December 2010.
  21. ^ Mayer, Marina (1 November 2010). "More than a simple drink". Dairy Foods Magazine. 111 (11): 62. Archived from the original on 11 October 2012. Retrieved 9 December 2010.
  22. ^ "New Product: Naked Juice smoothies with coconut water". Food Biz Daily. 23 March 2010. Retrieved 12 January 2011.
  23. ^ "Naked Coconut Water". Beverage World. 9 February 2010. Retrieved 8 December 2010.
  24. ^ McTigue Pierce, Lisa (11 November 2010). "Naked Juice begins using reNEWabottle for all flavors, sizes". Packaging Digest. Archived from the original on 13 November 2010. Retrieved 12 January 2011.
  25. ^ "Naked Juice Serves Beverages in Eco-Friendly Package". Environmental Leader. 12 November 2010. Retrieved 8 December 2010.
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