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Thumbplay is a U.S.-based subscription service that allows users to download music, video and games to their cell phones. Users can manage, store and share their mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital.^[1]

It was acquired by Clear Channel Radio in March 2011.

Services

Thumbplay's subscription service costs $9.99/month for access to 10 credits that can be redeemed for content in its online store. In addition, there is an advertising-supported community where consumers can upload mobile photos and videos and share these among other members. T-mobile users also filed complaints on third party billing scams. You can be charged for their service just by clicking an advertisement without even downloading their application on their phone.^[2]

Their download library contains audio, video and game downloads, including "premium content" licensed from most mainstream media and entertainment companies, as well as independent artists.^[2]

Awards & Recognitions

In September 2010, Thumbplay is named Finalist in 2010 Music App Awards.^[3]

In June 2010, Thumbplay is named among MEFFY 2010 Finalists.^[4]

In 2009, Thumbplay receives New York Ten Award as the Best Emerging CEO 2009.^[5]

In 2009, Thumbplay is listed among Webby's “Official Honorees”.^[6]

In 2009, Thumbplay receives Stevie Award for "Customer Service Leader of the Year".^[7]

In 2008, Thumbplay is named Best of the Web 2008 Music by BusinessWeek.^[8]

In 2008, the company is named Deloitte's Rising Star 2008.^[9]

In 2008, Thumbplay is named to AlwaysOn Global 250 Top Private Companies 2008.^[10]

Thumbplay runs its customer care center out of Argentia, Newfoundland and Labrador, through a company called Tacamor Call Centers.

Content & Distribution Partnerships

Thumbplay has signed licensing deals with some of the world’s largest media and entertainment companies during the last two years. This includes deals with all four major record labels: Universal Music Group,^[11] Sony BMG,^[12] Warner Music Group,^[13] and EMI,^[14] plus distributors l;ike Tunecore, as well as media and entertainment companies like Sony Pictures Home Entertainment,^[15] Disney Interactive Media Group,^[16] Glu Mobile, Hands-On Mobile,^[17] Konami Digital Entertainment, I-play, and Universal Pictures.^[18]

On the distribution side, Thumbplay has marketing partners both online and on the mobile web. These include the Web and mobile portals of AOL^[19] and MSN Mobile,^[20] Web sites for Entertainment Tonight, A&E Network, The History Channel and The Biography Channel,^[21] as well as social music discovery services iLike^[22] and Qloud.^[23] It is also partnered with Clear Channel Radio to operate mobile content stores across many of its stations’ websites throughout 2008.^[24]

Thumbplay is a member of the Mobile Marketing Association, and adheres to the MMA's Consumer Best Practices Guidelines.^[25]

Acquisition by Clear Channel Radio

Thumbplay's partner Clear Channel Radio acquired it in March 2011.^[26]

Consumer concerns

Thumbplay has been the target of numerous complaints that it does not immediately honour stop requests but instead continues to bill customers monthly fees after they request a cancellation, even if the customer does not continue to request any ringtones or wallpapers.^[27]

External links

Articles

References

[1] "Tech Confidential, Thumbplay grasps growing chunk of mobile entertainment content sector, March 17, 2008".

[converging-2] Converging Media, Mobile content firm sees long-term future in long-form video, April 11, 2008

[3] Billboard Names 2010 Music App Awards Finalists

[4] MEFFY 2010 Finalists Announced

[5] The 8th Annual Ten Awards

[6] 12th Annual Webby Awards Official Honoree Selections

[7] The Stevie Awards For Sales & Customer Service

[8] Thumbplay, Inc. on BusinessWeek

[9] Ticket Software LLC Tops Deloitte’s 2008 NY...

[10] Thumbplay Nabs Fifth Consecutive "AlwaysOn" Win.

[11] "Gadgetell, 4/25/06, Universal music artists on your phone".

[12] "LA-Story, 2/21/08, Tech Talk: Thumbplays & Sony Team Up for Killer Song Collections!".

[13] "mocoNews.net, 7/10/08, Thumbplay Partners With Warner Music To Mark Its Fourth Music Label Deal".

[14] "RCR Wireless News, 1/31/07, Thumbplay inks EMI deal".

[15] "DigitalMediaWire, 10/11/06, Mobile Downloads Store Thumbplay to Sell Sony Pictures Content".

[16] "DigitalMediaWire, 9/15/06, Mobile Content Retailer Thumbplay to Sell Disney Content".

[17] "DigitalMediaWire, 6/22/06, Thumbplay to Distribute Mobile Game Titles from Hands-On Mobile".

[18] "The Online Reporter, 11/9/07, Thumbplay Partners with Universal Pictures, I-play".

[19] "Reuters, 11/22/07, Thumbplay to provide mobile content to AOL". 2007-10-22. Archived from the original on October 22, 2007.

[20] "Mobile Marketer, 12/11/07, Microsoft inks Thumbplay content deal for MSN Mobile".

[21] "FierceMobileContent, 2/5/08, Thumbplay debuts DIY mobile content sales toolkit".

[22] "Mashable, 12/13/07, Ringtones on iLike, Powered by Thumbplay".

[23] "FierceMobileContent, 12/20/07, Thumbplay and Qloud team for ringtone service".

[24] "Billboard, 3/24/08, Clear Channel To Add Thumbplay Store To Web Sites".

[25] "Current Mobile Marketing Association Members". Retrieved 2008-07-02.

[26] Clear Channel Radio Announces Acquisition of Thumbplay’s Cloud-Based Music Business March 01, 2011

[27] "Thumbplay Inc.: Cell Phone Bill Complaints". Retrieved 2008-04-25.

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+{{Update|date=October 2019}}
-{{articleissues|COI=July 2008|advert=July 2008}}
 '''Thumbplay''' is a U.S.-based [[subscription business model|subscription service]] that allows users to download music, video and games to their cell phones. Users can manage, store and share their mobile content online and on their wireless devices.
-Headquartered in [[New York City]], Thumbplay was founded in September 2004 by [[Are Traasdahl]] and [[Evan Schwartz]]. It is backed by [[Bain Capital Ventures]], [[SoftBank Capital]], [[i-Hatch Ventures]], [[Redwood Partners]], [[New Enterprise Associates]], [[Meritech]], [[Brookside Capital Partners]] and [[Cross Creek Capital]].<ref>{{cite web|url=http://www.thedeal.com/techconfidential/vc-ratings/vc-ratings/thumbplay-grasps-growing-chunk.php |title=''Tech Confidential'', Thumbplay grasps growing chunk of mobile entertainment content sector, March 17, 2008}}</ref>
+Headquartered in [[New York City]], Thumbplay was founded in September 2004 by [[Are Traasdahl]] and Evan Schwartz. It is backed by [[Bain Capital Ventures]], [[SoftBank Capital]], [[i-Hatch Ventures]], [[Redwood Partners]], [[New Enterprise Associates]], [[Meritech]], [[Brookside Capital Partners]] and [[Cross Creek Capital]].<ref>{{cite web|url=http://www.thedeal.com/techconfidential/vc-ratings/vc-ratings/thumbplay-grasps-growing-chunk.php |title=''Tech Confidential'', Thumbplay grasps growing chunk of mobile entertainment content sector, March 17, 2008}}</ref>
+It was acquired by [[Clear Channel Radio]] in March 2011.
 ==Services==
-Thumbplay's subscription service costs $9.99/month for access to 10 credits that can be redeemed for content in its online store. In addition, there is an advertising-supported community where consumers can upload mobile photos and videos and share these among other members.<ref>''Converging Media'', Mobile content firm sees long-term future in long-form video, April 11, 2008</ref>
+Thumbplay's subscription service costs $9.99/month for access to 10 credits that can be redeemed for content in its online store. In addition, there is an advertising-supported community where consumers can upload mobile photos and videos and share these among other members. T-mobile users also filed complaints on third party billing scams. You can be charged for their service just by clicking an advertisement without even downloading their application on their phone.<ref name="converging">''Converging Media'', Mobile content firm sees long-term future in long-form video, April 11, 2008</ref>
-Their download library is comprised of audio, video and game downloads, including "premium content" licensed from most mainstream media and entertainment companies, as well as independent artists.<ref>''Converging Media'', Mobile content firm sees long-term future in long-form video, April 11, 2008</ref>
+Their download library contains audio, video and game downloads, including "premium content" licensed from most mainstream media and entertainment companies, as well as independent artists.<ref name="converging"/>
-==Content & Distribution Partnerships==
+== Awards & Recognitions ==
+In September 2010, Thumbplay is named Finalist in 2010 Music App Awards.<ref>[http://www.dmwmedia.com/blog/%5Buser%5D/billboard-names-2010-music-app-awards-finalists Billboard Names 2010 Music App Awards Finalists]</ref>
-Thumbplay has signed licensing deals with some of the world’s largest media and entertainment companies during the last two years. This includes deals with major record labels: [[Sony BMG]]<ref>{{cite web|url=http://www.la-story.com/tech/tech_talk_thumbplays_sony_team_up_for_killer_song |title=''LA-Story'', 2/21/08, Tech Talk: Thumbplays & Sony Team Up for Killer Song Collections!}}</ref>, [[EMI]]<ref>{{cite web|url=http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20070131/SUB/70131006 |title=''RCR Wireless News'', 1/31/07, Thumbplay inks EMI deal}}</ref> and [[Universal Music Group]]<ref>{{cite web|url=http://www.gadgetell.com/tech/comment/universal-music-artists-on-your-phone |title=''Gadgetell'', 4/25/06, Universal music artists on your phone}}</ref>, as well as media and entertainment companies like [[Sony Pictures Home Entertainment]]<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/10/11/mobile-downloads-store-thumbplay-to-sell-sony-pictures-content |title=''DigitalMediaWire'', 10/11/06, Mobile Downloads Store Thumbplay to Sell Sony Pictures Content}}</ref>, [[Disney Interactive Media Group]]<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/09/15/mobile-content-retailer-thumbplay-to-sell-disney-content |title=''DigitalMediaWire'', 9/15/06, Mobile Content Retailer Thumbplay to Sell Disney Content}}</ref>, [[Electronic Arts]] (EA), [[Glu Mobile]], [[Hands-On Mobile]]<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/06/22/thumbplay-to-distribute-mobile-game-titles-from-hands-on-mobile |title=''DigitalMediaWire'', 6/22/06, Thumbplay to Distribute Mobile Game Titles from Hands-On Mobile}}</ref>, [[Konami Digital Entertainment]], I-play, and [[Universal Pictures]].<ref>{{cite web|url=http://www.onlinereporter.com/article.php?article_id=11111 |title=''The Online Reporter'', 11/9/07, Thumbplay Partners with Universal Pictures, I-play}}</ref>
+In June 2010, Thumbplay is named among [[MEFFY]] 2010 Finalists.<ref>[http://www.mobiadnews.com/?p=4640 MEFFY 2010 Finalists Announced]</ref>
-On the distribution side, Thumbplay has marketing partners both online and on the mobile web. These include the Web and mobile portals of [[AOL]]<ref>{{cite web|url=http://uk.reuters.com/article/internetNews/idUKN2134277420071022 |title=''Reuters'', 11/22/07, Thumbplay to provide mobile content to AOL}}</ref> and [[MSN Mobile]]<ref>{{cite web|url=http://www.mobilemarketer.com/cms/news/content/185.html |title=''Mobile Marketer'', 12/11/07, Microsoft inks Thumbplay content deal for MSN Mobile}}</ref>, Web sites for [[Entertainment Tonight]], [[A&E Network]], [[The History Channel]] and [[The Biography Channel]]<ref>{{cite web|url=http://www.fiercemobilecontent.com/story/thumbplay-debuts-diy-mobile-content-sales-toolkit/2008-02-05 |title=''FierceMobileContent'', 2/5/08, Thumbplay debuts DIY mobile content sales toolkit}}</ref>, as well as social music discovery services [[iLike]]<ref>{{cite web|url=http://mashable.com/2007/12/13/thumbplay-ilike |title=''Mashable'', 12/13/07, Ringtones on iLike, Powered by Thumbplay}}</ref> and Qloud.<ref>{{cite web|url=http://www.fiercemobilecontent.com/story/thumbplay-and-qloud-team-ringtone-service/2007-12-20 |title=''FierceMobileContent'', 12/20/07, Thumbplay and Qloud team for ringtone service}}</ref> It is also partnered with [[Clear Channel Radio]] to operate mobile content stores across many of its stations’ websites throughout 2008.<ref>{{cite web|url=http://www.billboard.biz/bbbiz/content_display/industry/e3i92bd1040a7bbe9844f07c788e894a435 |title=''Billboard'', 3/24/08, Clear Channel To Add Thumbplay Store To Web Sites}}</ref>
+In 2009, Thumbplay receives New York Ten Award as the Best Emerging CEO 2009.<ref>[http://www.tenawards.com/pdf/2010_ec_ta_sponsorships.pdf The 8th Annual Ten Awards]</ref>
-Thumbplay is a member of the [[Mobile Marketing Association]], and adheres to the MMA's [http://www.mmaglobal.com/bestpractices.pdf Consumer Best Practices Guidelines].<ref>{{cite web|url= http://mmaglobal.com/modules/article/view.article.php/811 |title= Current Mobile Marketing Association Members |accessdate=2008-07-02}}</ref>
+In 2009, Thumbplay is listed among [[Webby Awards|Webby]]'s “Official Honorees”.<ref>[http://www.webbyawards.com/webbys/current_honorees.php?media_id=127&category_id=130&season=12 12th Annual Webby Awards Official Honoree Selections]</ref>
-==Awards==
-Thumbplay and its leadership have been recognized by both the industry and consumers alike, having won the following prestigious awards:
+In 2009, Thumbplay receives Stevie Award for "Customer Service Leader of the Year".<ref>[http://www.stevieawards.com/pubs/sales/awards/426_2613_19761.cfm The Stevie Awards For Sales & Customer Service]</ref>
-*2006 New York Ten Awards: Best New Product or Service<ref>{{cite web|url=http://www.execcouncil.org/tenawards/2006/images/TenAwards2006Winnersrelease.pdf |title=Executive Council of New York}}</ref>
+In 2008, Thumbplay is named Best of the Web 2008 Music by [[BusinessWeek]].<ref>[https://web.archive.org/web/20080421200839/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=12665994 Thumbplay, Inc. on BusinessWeek]</ref>
-*2007 New York Ten Awards: Best Emerging CEO<ref>{{cite web|url=http://www.execcouncil.org/TenAwards/2007/index.html |title=Executive Council of New York}}</ref>
+In 2008, the company is named [[Deloitte]]'s Rising Star 2008.<ref>[http://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/b2bbe8e99defd110VgnVCM100000ba42f00aRCRD.htm Ticket Software LLC Tops Deloitte’s 2008 NY...]</ref>
-*2007 [[Webby Award]]: Mobile Marketplace & Services<ref>{{cite web|url=http://www.webbyawards.com/webbys/current.php?media_id=127&season=11 |title=Webby Awards Nominees & Winners}}</ref>
+In 2008, Thumbplay is named to AlwaysOn Global 250 Top Private Companies 2008.<ref>[http://www.allbusiness.com/media-telecommunications/telecommunications/11407712-1.html Thumbplay Nabs Fifth Consecutive "AlwaysOn" Win.]</ref>
-*2007 [[Webby Award]]: People’s Voice<ref>{{cite web|url=http://www.webbyawards.com/webbys/current.php?media_id=127&season=11 |title=Webby Awards Nominees & Winners}}</ref>
+Thumbplay runs its customer care center out of Argentia, Newfoundland and Labrador, through a company called Tacamor Call Centers.
-*2007 Momentum 15 Company at the 2007 Momentum Growth Conference (recognizing rapid growth companies)<ref>{{cite web|url=http://www.marketwire.com/mw/release.do?id=764502 |title=Dealmaker Media}}</ref>
+==Content & Distribution Partnerships==
-*2008 OnMedia 100 (a list of the top digital media, marketing, and advertising companies, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz)<ref>{{cite web|url=http://alwayson.goingon.com/permalink/post/23251 |title=''AlwaysOn''}}</ref>
+Thumbplay has signed licensing deals with some of the world’s largest media and entertainment companies during the last two years. This includes deals with all four major record labels: [[Universal Music Group]],<ref>{{cite web|url=http://www.gadgetell.com/tech/comment/universal-music-artists-on-your-phone |title=''Gadgetell'', 4/25/06, Universal music artists on your phone}}</ref> [[Sony BMG]],<ref>{{cite web|url=http://www.la-story.com/tech/tech_talk_thumbplays_sony_team_up_for_killer_song |title=''LA-Story'', 2/21/08, Tech Talk: Thumbplays & Sony Team Up for Killer Song Collections!}}</ref> [[Warner Music Group]],<ref>{{cite web|url=http://www.moconews.net/entry/419-thumbplay-partners-with-warner-music-to-mark-its-fourth-music-label-dea |title=''mocoNews.net'', 7/10/08, Thumbplay Partners With Warner Music To Mark Its Fourth Music Label Deal}}</ref> and [[EMI]],<ref>{{cite web|url=http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20070131/SUB/70131006 |title=''RCR Wireless News'', 1/31/07, Thumbplay inks EMI deal}}</ref> plus distributors l;ike [[Tunecore]], as well as media and entertainment companies like [[Sony Pictures Home Entertainment]],<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/10/11/mobile-downloads-store-thumbplay-to-sell-sony-pictures-content |title=''DigitalMediaWire'', 10/11/06, Mobile Downloads Store Thumbplay to Sell Sony Pictures Content}}</ref> [[Disney Interactive Media Group]],<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/09/15/mobile-content-retailer-thumbplay-to-sell-disney-content |title=''DigitalMediaWire'', 9/15/06, Mobile Content Retailer Thumbplay to Sell Disney Content}}</ref> [[Glu Mobile]], [[Hands-On Mobile]],<ref>{{cite web|url=http://www.dmwmedia.com/news/2006/06/22/thumbplay-to-distribute-mobile-game-titles-from-hands-on-mobile |title=''DigitalMediaWire'', 6/22/06, Thumbplay to Distribute Mobile Game Titles from Hands-On Mobile}}</ref> [[Konami Digital Entertainment]], I-play, and [[Universal Pictures]].<ref>{{cite web|url=http://www.onlinereporter.com/article.php?article_id=11111 |title=''The Online Reporter'', 11/9/07, Thumbplay Partners with Universal Pictures, I-play}}</ref>
+On the distribution side, Thumbplay has marketing partners both online and on the mobile web. These include the Web and mobile portals of [[AOL]]<ref>{{cite news|url=http://uk.reuters.com/article/internetNews/idUKN2134277420071022 |archive-url=https://web.archive.org/web/20071022223636/http://uk.reuters.com/article/internetNews/idUKN2134277420071022 |url-status=dead |archive-date=October 22, 2007 |title=''Reuters'', 11/22/07, Thumbplay to provide mobile content to AOL | date=2007-10-22}}</ref> and [[MSN Mobile]],<ref>{{cite web|url=http://www.mobilemarketer.com/cms/news/content/185.html |title=''Mobile Marketer'', 12/11/07, Microsoft inks Thumbplay content deal for MSN Mobile}}</ref> Web sites for [[Entertainment Tonight]], [[A&E Network]], [[History (U.S. TV channel)|The History Channel]] and [[The Biography Channel]],<ref>{{cite web|url=http://www.fiercemobilecontent.com/story/thumbplay-debuts-diy-mobile-content-sales-toolkit/2008-02-05 |title=''FierceMobileContent'', 2/5/08, Thumbplay debuts DIY mobile content sales toolkit}}</ref> as well as social music discovery services [[iLike]]<ref>{{cite web|url=http://mashable.com/2007/12/13/thumbplay-ilike |title=''Mashable'', 12/13/07, Ringtones on iLike, Powered by Thumbplay}}</ref> and Qloud.<ref>{{cite web|url=http://www.fiercemobilecontent.com/story/thumbplay-and-qloud-team-ringtone-service/2007-12-20 |title=''FierceMobileContent'', 12/20/07, Thumbplay and Qloud team for ringtone service}}</ref> It is also partnered with Clear Channel Radio to operate mobile content stores across many of its stations’ websites throughout 2008.<ref>{{cite web|url=http://www.billboard.biz/bbbiz/content_display/industry/e3i92bd1040a7bbe9844f07c788e894a435 |title=''Billboard'', 3/24/08, Clear Channel To Add Thumbplay Store To Web Sites}}</ref>
-*2008 OnMedia Northeast Top 100 Companies List (a list of the top 100 emerging companies from the Northeastern United States that are creating new business opportunities in high-growth markets)<ref>{{cite web|url=http://www.pr-inside.com/alwayson-announces-top-100-private-companies-r513700.htm |title=''AlwaysOn''}}</ref>
+Thumbplay is a member of the [[Mobile Marketing Association]], and adheres to the MMA's [http://www.mmaglobal.com/bestpractices.pdf Consumer Best Practices Guidelines].<ref>{{cite web|url= http://mmaglobal.com/modules/article/view.article.php/811 |title= Current Mobile Marketing Association Members |accessdate=2008-07-02}}</ref>
-*Silicon Alley 25: The World’s Most Valuable Digital Startups<ref>{{cite web|url=http://www.alleyinsider.com/sai25 |title=''Silicon Alley Insider''}}</ref>
+==Acquisition by Clear Channel Radio==
-*2008 Meffys Award for "Off Deck Services" (for offering mobile consumers added value for money and easy access to a wide choice of mobile entertainment)<ref>{{cite web|url=http://www.m-e-f.org/index.php?id=969 |title=Mobile Entertainment Forum}}</ref>
+Thumbplay's partner Clear Channel Radio acquired it in March 2011.<ref>[http://www.businesswire.com/news/home/20110228007392/en/Clear-Channel-Radio-Announces-Acquisition-Thumbplay%E2%80%99s-Cloud-Based Clear Channel Radio Announces Acquisition of Thumbplay’s Cloud-Based Music Business] March 01, 2011</ref>
-*2008 OnHollywood Top 100 (a list of the top 100 private digital entertainment and media companies)<ref>{{cite web|url=http://biz.yahoo.com/bw/080529/20080529005733.html |title=''AlwaysOn''}}</ref>
 ==Consumer concerns==
 Thumbplay has been the target of numerous complaints that it does not immediately honour stop requests but instead continues to bill customers monthly fees after they request a cancellation, even if the customer does not continue to request any ringtones or wallpapers.<ref>{{cite web|url=http://classactionconnect.com/cell_phone_issues/2007/08/30/thumbplay-inc-48000-71073-66075-40443/ |title=Thumbplay Inc.: Cell Phone Bill Complaints |accessdate=2008-04-25}}</ref>
-==Further Reading==
+==External links==
-{{cite web|url=http://www.fiercewireless.com/ctialive/story/getting-on-deck/20 |title=Marek, Sue. Getting On Deck with Off Deck, ''FierceWireless'', 4/1/08}}<br />
-"Thumbplay is certainly one success story worth noting. Thumbplay has managed to build a solid business in this space, which President and CEO Are Traasdahl attributes to its customer service commitment and wide-range of content."
-{{cite web|url=http://www.billboard.biz/bbbiz/search/article_display.jsp?vnu_content_id=1003782114 |title=Bruno, Antony. Moving Out: A New World of Sources for Mobile Content, ''Billboard'', 4/5/08}}<br />
-"Thumbplay.com, one of the biggest off-deck content providers in the world, in the last six months has embedded its service into AOL and social music iLike among others."
-{{cite web|url=http://www.businessweek.com/technology/content/apr2008/tc20080414_287344.htm |title=Kharif, Olga. Bypassing Carriers for Mobile Content, ''BusinessWeek Online'', 4/14/08}}<br />
-"The emergence of vendors such as Thumbplay is just the latest indication that wireless carriers are losing their grip on the industry. The field has gotten crowded in the past year with upstarts like Apple (AAPL), which gets a big slice of the monthly revenue charged by companies that carry its iPhone, and Google (GOOG), which came out with a system that makes it easier for indie developers to create and profit from tools, games, and other wireless applications."
-{{cite web|url=http://www.wirelessweek.com/Article-Ring-and-a-Prayer.aspx |title=Alleven, Monica. Ringtones: A Ring & A Prayer, ''Wireless Week'', 5/2008}}<br />
-"Thumbplay, another direct-to-consumer play, reports growth in all areas, with games and videos being the fastest-growing segments. In July 2007, the company facilitated about 8,000 unique title downloads each week; by April of this year, that number jumped to 18,000 unique titles, which include everything from ringtones to games and wallpaper. The growth was driven both by more traffic to its Web and WAP sites, facilitated through partnerships, and through increased content in its catalog."
-==External link==
+===Articles===
+*[http://www.fiercewireless.com/ctialive/story/getting-on-deck/20 Getting On Deck with Off Deck, ''FierceWireless'']
-*[http://www.thumbplay.com Thumbplay website]
+*[http://www.billboard.biz/bbbiz/search/article_display.jsp?vnu_content_id=1003782114 Moving Out: A New World of Sources for Mobile Content, ''Billboard'']
+*[https://web.archive.org/web/20080420024422/http://www.businessweek.com/technology/content/apr2008/tc20080414_287344.htm Bypassing Carriers for Mobile Content, ''BusinessWeek Online'']
+*[http://www.wirelessweek.com/Article-Ring-and-a-Prayer.aspx Ringtones: A Ring & A Prayer, ''Wireless Week'']
-==References and footnotes==
+==References==
-{{reflist|2}}
+{{Reflist|2}}
+[[Category:Online music stores of the United States]]
-{{US-company-stub}}
-{{tech-company-stub}}