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{{short description|Canadian chocolate and candy company}}
{{short description|Canadian chocolate and candy company}}
{{Infobox company |
{{Infobox company
name = 4542410 Canada Inc.|
| name = Laura Secord s.e.c
trading_name = Laura Secord |
| trade_name = Laura Secord
| logo = Laurasecord brand logo.svg
logo = Revised Laura Secord Logo.jpg|
| logo_size = 250
type = [[Private company|Private]] |
| type = [[Private company|Private]]
foundation = 1913|
industry = [[Chocolate]] and other [[confectionery]] |
| foundation = {{start date and age|1913}}
| founder = [[Frank Patrick O'Connor]]
homepage = [http://www.laurasecord.ca/ Laura Secord Official site]
| industry = [[food industry|Food]]
|alt = Laura Secord logo|founder = [[Frank Patrick O'Connor]]|location_city = [[Mississauga]], [[Ontario]]
| location_city = [[Mississauga]], [[Ontario]]
|owners = Jean Leclerc<br>Jacques Leclerc
|location_country = [[Canada]]}}
| location_country = [[Canada]]
| owner =

| parent =
'''4542410 Canada Inc.''' ([[doing business as]] '''Laura Secord''') is a [[Canada|Canadian]] chocolatier, confectionery, and ice cream company. It was named after the Canadian [[hero]]ine of the [[War of 1812]], [[Laura Secord]]. The company is owned by Jean and Jacques Leclerc of [[Quebec City]]. The Leclercs own [[Nutriart]], a company devoted to chocolate production. Nutriart is a former division of {{ill|Biscuits Leclerc|fr}}.
| brands=
| subsid =
| products = [[Chocolate]]
| homepage = {{url|https://laurasecord.ca/|laurasecord.ca}}
}}
'''Laura Secord s.e.c''' is a Canadian [[chocolatier]], confectionery, and ice cream company. It is owned by Jean Leclerc of [[Quebec City]], who owns Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc.


==History==
==History==
===Founding===
The company was founded in 1913 by [[Frank Patrick O'Connor|Frank P. O'Connor]] with first store on [[Yonge Street]] in [[Toronto]], Ontario.<ref name="comes home">{{cite web |url=http://www.canadianbusiness.com/business-strategy/laura-secord-comes-home/ |title=Laura Secord comes home |last=McClearn |first=Matthew |work=Canadian Business |date=April 7, 2011 |accessdate=January 29, 2015}}</ref> It was known as Laura Secord Candy Store and [[Fanny Farmer]] Candy Stores in the US. In 1969 it was sold by the O'Connor family to [[Labatt Brewing Company|John Labatt Limited]] and remained in Canadian hands until 1983.<ref name="comes home"/>
The company was founded in 1913 by [[Frank Patrick O'Connor|Frank P. O'Connor]] with its first store on [[Yonge Street]] in [[Toronto]], Ontario.<ref name="comes home">{{cite web |url=http://www.canadianbusiness.com/business-strategy/laura-secord-comes-home/ |title=Laura Secord comes home |last=McClearn |first=Matthew |work=Canadian Business |date=April 7, 2011 |accessdate=January 29, 2015}}</ref>


He chose the name to honour the Canadian [[hero]]ine [[Laura Secord]]. In 1813, Secord, pioneer wife and mother of seven children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack. Her bravery contributed to victory at the [[Battle of Beaver Dams]].
===Foreign owners 1983–2010===
Laura Secord was owned by British-owned [[Rowntree Mackintosh Confectionery]] of [[York]], England, which acquired it in the 1980s. Rowntree Macintosh's successor, [[Nestlé]]'s Canadian unit, sold it in 1998<ref>{{cite journal |url=http://connection.ebscohost.com/c/articles/1309386/nestle-canada-sell-laura-secord |title=Nestle Canada to sell Laura Secord |work=Candy Industry |volume=163 |issue=11 |page=9 |date=November 1998 |accessdate=January 29, 2015}}</ref> to [[Archibald Candy Corporation]] of [[Chicago]],<ref name="up for sale">{{cite web |url=http://www.cbc.ca/news/business/laura-secord-up-for-sale-1.378432 |title=Laura Secord up for sale |website=CBC News |date=April 22, 2003 |accessdate=January 29, 2015}}</ref> which then sold it to [[Gordon Brothers LLC]] of [[Boston]] in 2004.<ref>{{cite web |url=http://refrigeratedtransporter.com/archive/laura-secord-sold-gordon-brothers |title=Laura Secord is sold to Gordon Brothers |website=Refrigerated Transported |date=August 26, 2004 |accessdate=January 29, 2015}}</ref>


In 1919 O'Connor founded the [[Fanny Farmer]] Candy Stores in the US, appropriating the name and highly esteemed reputation of American culinary expert [[Fannie Farmer]], who had absolutely no relationship to his company.
===Laura Secord returns to Canada===
It was acquired by [[Jean and Jacques Leclerc]] of Quebec in 2010.<ref>{{cite news |url=http://www.torontosun.com/money/2010/02/18/12935746.html |title=Laura Secord sold: report |newspaper=[[Toronto Sun]] |archive-url=https://web.archive.org/web/20160304002025/http://www.torontosun.com/money/2010/02/18/12935746.html|archive-date=2016-03-04|date=February 18, 2010 |accessdate=2019-09-01}}</ref>


===Ownership changes===
In 2004 there were 174 outlets with a staff of 1,600.<ref name="up for sale"/> {{As of|2018}}, it has exactly 100 retail outlets throughout the country. It has offices in [[Mississauga]], [[Ontario]], and [[Quebec City]], [[Quebec]] in Canada.
In 1969, Laura Secord was sold by the O'Connor family to [[Labatt Brewing Company|John Labatt Limited]].<ref name="comes home"/> In 1983 it was acquired by British-owned [[Rowntree Mackintosh Confectionery]] of [[York]], England. Its successor, [[Nestlé]]'s Canadian unit, sold it in 1998<ref>{{cite journal |url=http://connection.ebscohost.com/c/articles/1309386/nestle-canada-sell-laura-secord |archive-url=https://web.archive.org/web/20150128115410/http://connection.ebscohost.com/c/articles/1309386/nestle-canada-sell-laura-secord |url-status=dead |archive-date=2015-01-28 |title=Nestle Canada to sell Laura Secord |journal=Candy Industry |volume=163 |issue=11 |page=9 |date=November 1998 |accessdate=January 29, 2015}}</ref> to [[Archibald Candy Corporation]] of [[Chicago]],<ref name="up for sale">{{cite web |url=http://www.cbc.ca/news/business/laura-secord-up-for-sale-1.378432 |title=Laura Secord up for sale |website=CBC News |date=April 22, 2003 |accessdate=January 29, 2015}}</ref> which they then sold to Gordon Brothers LLC of [[Boston]] in 2004.<ref>{{cite web |url=http://refrigeratedtransporter.com/archive/laura-secord-sold-gordon-brothers |title=Laura Secord is sold to Gordon Brothers |website=Refrigerated Transported |date=August 26, 2004 |accessdate=January 29, 2015}}</ref> In 2004, there were 174 outlets throughout the country and a staff of 1,600.<ref name="up for sale"/>

In 2010 Jean and Jacques Leclerc of [[Quebec]] purchased the company.<ref>{{cite news |url=http://www.torontosun.com/money/2010/02/18/12935746.html |title=Laura Secord sold: report |newspaper=[[Toronto Sun]] |archive-url=https://web.archive.org/web/20160304002025/http://www.torontosun.com/money/2010/02/18/12935746.html|archive-date=2016-03-04|date=February 18, 2010 |accessdate=2019-09-01}}</ref>

===Today===
{{As of|2023}}, the LeClercs still own the business, which has been reduced to 100 retail outlets offering some 400 products. It has offices in [[Mississauga]], Ontario, and Quebec City, Quebec, and offers online purchase and shipping to Canada and the U.S..<ref>[https://laurasecord.ca/ Laura Secord website]</ref>


==References==
==References==
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==External links==
==External links==
* {{Official website}}
*[http://www.laurasecord.ca/ Laura Secord Official site]

*[http://www.nutriart.ca Nutriart Official site]
{{Rowntree's}}


[[Category:Rowntree's brands]]
[[Category:Canadian chocolate companies]]
[[Category:Canadian chocolate companies]]
[[Category:Retail companies established in 1913]]
[[Category:Retail companies established in 1913]]
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[[Category:Food and drink companies established in 1913]]
[[Category:Food and drink companies established in 1913]]
[[Category:Confectionery stores]]
[[Category:Confectionery stores]]
[[Category:Canadian companies established in 1913]]

Latest revision as of 10:16, 13 September 2024

Laura Secord s.e.c
Laura Secord
Company typePrivate
IndustryFood
Founded1913; 111 years ago (1913)
FounderFrank Patrick O'Connor
Headquarters,
ProductsChocolate
Websitelaurasecord.ca

Laura Secord s.e.c is a Canadian chocolatier, confectionery, and ice cream company. It is owned by Jean Leclerc of Quebec City, who owns Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc.

History

[edit]

Founding

[edit]

The company was founded in 1913 by Frank P. O'Connor with its first store on Yonge Street in Toronto, Ontario.[1]

He chose the name to honour the Canadian heroine Laura Secord. In 1813, Secord, pioneer wife and mother of seven children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack. Her bravery contributed to victory at the Battle of Beaver Dams.

In 1919 O'Connor founded the Fanny Farmer Candy Stores in the US, appropriating the name and highly esteemed reputation of American culinary expert Fannie Farmer, who had absolutely no relationship to his company.

Ownership changes

[edit]

In 1969, Laura Secord was sold by the O'Connor family to John Labatt Limited.[1] In 1983 it was acquired by British-owned Rowntree Mackintosh Confectionery of York, England. Its successor, Nestlé's Canadian unit, sold it in 1998[2] to Archibald Candy Corporation of Chicago,[3] which they then sold to Gordon Brothers LLC of Boston in 2004.[4] In 2004, there were 174 outlets throughout the country and a staff of 1,600.[3]

In 2010 Jean and Jacques Leclerc of Quebec purchased the company.[5]

Today

[edit]

As of 2023, the LeClercs still own the business, which has been reduced to 100 retail outlets offering some 400 products. It has offices in Mississauga, Ontario, and Quebec City, Quebec, and offers online purchase and shipping to Canada and the U.S..[6]

References

[edit]
  1. ^ a b McClearn, Matthew (April 7, 2011). "Laura Secord comes home". Canadian Business. Retrieved January 29, 2015.
  2. ^ "Nestle Canada to sell Laura Secord". Candy Industry. 163 (11): 9. November 1998. Archived from the original on 2015-01-28. Retrieved January 29, 2015.
  3. ^ a b "Laura Secord up for sale". CBC News. April 22, 2003. Retrieved January 29, 2015.
  4. ^ "Laura Secord is sold to Gordon Brothers". Refrigerated Transported. August 26, 2004. Retrieved January 29, 2015.
  5. ^ "Laura Secord sold: report". Toronto Sun. February 18, 2010. Archived from the original on 2016-03-04. Retrieved 2019-09-01.
  6. ^ Laura Secord website
[edit]