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{{Infobox company
'''Appointment Trader''' is a platform that enables individuals to exchange reservations for restaurants, hotels, bars, and some government agencies through an online marketplace.<ref name=":0">{{Cite news |last=Morales |first=Christina |date=2023-04-12 |title=This Website Promises the Hot Reservation (If You’re Willing to Pay) |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/04/12/dining/appointment-trader-nyc-restaurant-reservations.html |access-date= |issn=0362-4331}}</ref> The company was founded by Jonas Frey in 2021.<ref name=":0" />
| name = Appointment Trader
| type = [[Privately held company|Private]]
| industry = Reservation Exchange
| founded = 2021 in [[Las Vegas, Nevada]], United States
| founder = Jonas Frey
| hq_location_city =
| hq_location_country =
| area_served = Worldwide
| key_people = Jonas Frey (founder)
| products =
| website = https://appointmenttrader.com/
}}

'''Appointment Trader''' is a platform that enables individuals to exchange reservations for restaurants, hotels, bars, and some government agencies through an online marketplace.<ref name=":0">{{Cite news |last=Morales |first=Christina |date=2023-04-12 |title=This Website Promises the Hot Reservation (If You're Willing to Pay) |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/04/12/dining/appointment-trader-nyc-restaurant-reservations.html |access-date= |issn=0362-4331}}</ref> The company was founded by Jonas Frey in 2021.<ref name=":0" />

== Overview ==
Appointment Trader was established in 2021 by Jonas Frey, a [[computer scientist]] originally from [[Germany]] who currently resides in [[Miami|Miami, Florida]].<ref name=":4">{{Cite web |last=Kadvany |first=Elena |date=2022-11-29 |title=This obscure website resells Michelin-starred restaurant reservations — here's how much they can go for |url=https://www.sfchronicle.com/food/restaurants/article/appointment-trader-Michelin-restaurants-17616781.php |access-date= |website=San Francisco Chronicle |language=en-US}}</ref><ref name=":1">{{Cite web |last=Rejas |first=Miguel Ayuso |date=2023-04-13 |title="Los ricos van a pagar lo que sea". El negocio de la reventa llega a la reserva de restaurantes |url=https://www.directoalpaladar.com/viajes/ricos-van-a-pagar-que-sea-negocio-reventa-llega-a-reserva-restaurantes |access-date= |website=DAP Viajes |language=es}}</ref> Frey conceived the idea for Appointment Trader out of personal frustration when attempting to secure an appointment at a high-demand motor-vehicle registration government facility in [[Nevada]].<ref name=":0" /><ref name=":1" /> Initially, the website primarily served as a platform for swapping and selling appointments at the [[Department of motor vehicles|Department of Motor Vehicles]] in [[Las Vegas]] during the height of the pandemic.<ref name=":2">{{Cite web |last=Freund |first=Helen |date=2022-11-04 |title=Why is it harder to get a restaurant reservation in Tampa Bay right now? |url=https://www.tampabay.com/life-culture/food/2022/11/03/berns-restaurants-rocca-tampa-koya-edition/ |access-date= |website=Tampa Bay Times |language=en}}</ref> Subsequently, Appointment Trader expanded its scope to encompass reservations for a broader range of establishments, including restaurants, hotels, bars, clubs, and theme parks.<ref name=":0" /><ref name=":2" />

Appointment Trader facilitated the exchange of approximately $1.2 million in reservations between 2021 and 2022. Its website discloses the 12-month trailing volume. As of April 2023, the value of reservations exchanged on the platform in 12 months had increased to $2.4 million.<ref name=":4" /><ref name=":0" />

== Business Model ==
Appointment Trader operates on a business model that caters to clients who are willing to pay for reservations that are typically difficult to obtain but would normally be available for free.<ref name=":3">{{Cite web |last=Latham |first=Tori |date=2023-04-13 |title=This Site Lets You Buy (and Sell) Reservations to the World's Most Exclusive Restaurants |url=https://robbreport.com/food-drink/dining/appointment-trader-buying-reservations-1234830154/ |access-date= |website=Robb Report |language=en-US}}</ref>

The platform, available on both its website and app, incorporates an [[algorithm]] developed by Jonas Frey. This algorithm leverages cellphone data sourced from vendors to evaluate the popularity of specific reservations on any given time of day and assigns an initial bid value for users of the platform.<ref name=":0" /><ref name=":2" />

Appointment Trader facilitates reservations across various establishments, including [[Bern's Steak House]], [[Carbone]], Polo Bar, [[Rao's]], Don Angie in New York, Delilah in Las Vegas, and Pebble Bar, Bad Roman, and Sexy Fish in Miami, among others.<ref name=":0" /><ref name=":2" /><ref name=":3"/>

The service operates worldwide, with a significant portion of its user traffic originating from [[New York City]].<ref name=":0" /><ref>{{Cite web |last=Nysted |first=Jennie |date=2023-04-14 |title=Sajten som tjänar miljoner på lyxkrogar |url=https://www.dagensps.se/weekend/mat-vin/sajten-som-tjanar-miljoner-pa-lyxkrogar/ |access-date= |website=Dagens PS |language=sv-SE}}</ref>

== Controversies ==
Some individuals have raised concerns regarding the resemblance of Appointment Trader's business strategy to [[Scalping (trading)|scalping]], an activity prohibited by laws in many states. However, legal experts have pointed out that these laws primarily pertain to tickets within the sports and entertainment industries.<ref name=":0" />

Certain users have expressed dissatisfaction with the lack of responsive customer service on the platform. Jonas Frey has acknowledged this issue and expressed plans to integrate additional features to enhance customer support and response rates.<ref name=":0" />

In October 2022, Bern's Steak House publicly announced that their reservation software provider, [[OpenTable]], was actively investigating the Appointment Trader website, as the resale of reservations is prohibited according to their policies.<ref name=":2" /><ref>{{Cite web |date=2022-10-25 |title=Tampa Steak House Launches Investigation Into Website Buying And Selling Reservations |url=https://wild941.com/2022/10/25/famous-steakhouse-in-tampa-launches-investigation-into-website-buying-and-selling-reservations/ |access-date= |website=WiLD 94.1 |language=en}}</ref> Appointment Trader does not use OpenTable or any similar system for the sale of reservations.<ref name=":0" />

== References ==
{{reflist}}

== External links ==
*{{Official website|https://appointmenttrader.com/}}

[[Category:Online retailers of the United States]]
[[Category:Restaurant guides]]
[[Category:Android (operating system) software]]
[[Category:IOS software]]
[[Category:Companies based in Miami]]
[[Category:Internet properties established in 2021]]
[[Category:2021 establishments in Nevada]]

Latest revision as of 20:36, 14 September 2024

Appointment Trader
Company typePrivate
IndustryReservation Exchange
Founded2021 in Las Vegas, Nevada, United States
FounderJonas Frey
Area served
Worldwide
Key people
Jonas Frey (founder)
Websitehttps://appointmenttrader.com/

Appointment Trader is a platform that enables individuals to exchange reservations for restaurants, hotels, bars, and some government agencies through an online marketplace.[1] The company was founded by Jonas Frey in 2021.[1]

Overview

[edit]

Appointment Trader was established in 2021 by Jonas Frey, a computer scientist originally from Germany who currently resides in Miami, Florida.[2][3] Frey conceived the idea for Appointment Trader out of personal frustration when attempting to secure an appointment at a high-demand motor-vehicle registration government facility in Nevada.[1][3] Initially, the website primarily served as a platform for swapping and selling appointments at the Department of Motor Vehicles in Las Vegas during the height of the pandemic.[4] Subsequently, Appointment Trader expanded its scope to encompass reservations for a broader range of establishments, including restaurants, hotels, bars, clubs, and theme parks.[1][4]

Appointment Trader facilitated the exchange of approximately $1.2 million in reservations between 2021 and 2022. Its website discloses the 12-month trailing volume. As of April 2023, the value of reservations exchanged on the platform in 12 months had increased to $2.4 million.[2][1]

Business Model

[edit]

Appointment Trader operates on a business model that caters to clients who are willing to pay for reservations that are typically difficult to obtain but would normally be available for free.[5]

The platform, available on both its website and app, incorporates an algorithm developed by Jonas Frey. This algorithm leverages cellphone data sourced from vendors to evaluate the popularity of specific reservations on any given time of day and assigns an initial bid value for users of the platform.[1][4]

Appointment Trader facilitates reservations across various establishments, including Bern's Steak House, Carbone, Polo Bar, Rao's, Don Angie in New York, Delilah in Las Vegas, and Pebble Bar, Bad Roman, and Sexy Fish in Miami, among others.[1][4][5]

The service operates worldwide, with a significant portion of its user traffic originating from New York City.[1][6]

Controversies

[edit]

Some individuals have raised concerns regarding the resemblance of Appointment Trader's business strategy to scalping, an activity prohibited by laws in many states. However, legal experts have pointed out that these laws primarily pertain to tickets within the sports and entertainment industries.[1]

Certain users have expressed dissatisfaction with the lack of responsive customer service on the platform. Jonas Frey has acknowledged this issue and expressed plans to integrate additional features to enhance customer support and response rates.[1]

In October 2022, Bern's Steak House publicly announced that their reservation software provider, OpenTable, was actively investigating the Appointment Trader website, as the resale of reservations is prohibited according to their policies.[4][7] Appointment Trader does not use OpenTable or any similar system for the sale of reservations.[1]

References

[edit]
  1. ^ a b c d e f g h i j k Morales, Christina (2023-04-12). "This Website Promises the Hot Reservation (If You're Willing to Pay)". The New York Times. ISSN 0362-4331.
  2. ^ a b Kadvany, Elena (2022-11-29). "This obscure website resells Michelin-starred restaurant reservations — here's how much they can go for". San Francisco Chronicle.
  3. ^ a b Rejas, Miguel Ayuso (2023-04-13). ""Los ricos van a pagar lo que sea". El negocio de la reventa llega a la reserva de restaurantes". DAP Viajes (in Spanish).
  4. ^ a b c d e Freund, Helen (2022-11-04). "Why is it harder to get a restaurant reservation in Tampa Bay right now?". Tampa Bay Times.
  5. ^ a b Latham, Tori (2023-04-13). "This Site Lets You Buy (and Sell) Reservations to the World's Most Exclusive Restaurants". Robb Report.
  6. ^ Nysted, Jennie (2023-04-14). "Sajten som tjänar miljoner på lyxkrogar". Dagens PS (in Swedish).
  7. ^ "Tampa Steak House Launches Investigation Into Website Buying And Selling Reservations". WiLD 94.1. 2022-10-25.
[edit]