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{{Short description|Fast food chain}}
{{More citations needed|date=December 2017}}
{{Use British English|date=December 2014}}
{{Use British English|date=December 2014}}
{{Use dmy dates|date=June 2020}}
{{Use dmy dates|date=June 2020}}
{{Infobox company
{{Infobox company
| name = 4FINGERS Crispy Chicken
| name = 4FINGERS Crispy Chicken
| logo = 4fingerslogo.png
| logo = 4fingers-logo.png
| logo_size = 250px
| logo_size = 150px
| logo_caption = The 4Fingers logo
| type = [[Private company]]
| type = [[Private company]]
| genre = [[Casual dining]]
| industry = [[Food and Beverage]]
| industry = [[Food and Beverage]]
| founder =
| founder =
| defunct =
| defunct =
| area_served = Asia, Oceania and North America
| area_served = Australia <br /> Indonesia <br /> Malaysia <br /> Singapore <br /> Thailand
| key_people = Dave Acton ([[Chief Executive Officer|CEO]]) <br/> Vijay Sethu ([[Chairman]])
| key_people = Vijay Sethu (Owner)
| products = {{hlist|[[Crispy fried chicken]]|[[Seafood]]|[[Hamburger|Burgers]]|[[Salads]]|Beverages}}
| products =
| revenue =
{{flatlist|
* [[Fried chicken]]
* [[Crispy fried chicken]]
* [[Chicken sandwich]]es
* [[Wrap (sandwich)|Wrap]]s
* [[French fries]]
* [[Soft drinks]]
⚫
* [[Salads]]
* [[Desserts]]
* [[Milkshakes]]
}}
| revenue = [[SGD$]]70 million (2018)
| operating_income =
| operating_income =
| net_income =
| net_income =
| num_employees =
| num_employees = 150
| parent =
| parent =
| subsid =
| subsid =
| footnotes =
| footnotes =
| homepage = {{URL|4fingers.com}}
| homepage = {{URL|4fingers.com}}
| foundation = {{start date and age|2009}} <br/> [[Orchard Road|Orchard]], [[Singapore]]
| foundation = {{start date and age|2009}}
| location_country = [[Singapore]]
| hq_location = 238A [[Thomson, Singapore|Thomson Road]]<br>#13-06/07 [[Novena Square]] [[Singapore]] 307684
| locations = 28 (2019)
| locations = 27
}}
}}


'''4FINGERS''' (also known as '''4FINGERS Crispy Chicken''') is a Singaporean multinational chain of fast casual restaurants that specialises in crispy Asian style [[fried chicken]].
⚫
[[File:4fingersbrisbane.jpg|thumb|A 4Fingers restaurant in [[Brisbane]], [[Australia]]]]

Headquartered in [[Singapore]], the chain was founded in 2009 and currently has 27 stores across [[Singapore]], [[Malaysia]], [[Indonesia]], [[Thailand]] and [[Australia]]. The company expanded regionally to Malaysia in 2015 with twelve stores opening by the end of 2018. The brand also has two outlets in [[Medan]], [[Indonesia]], and one in Central Ladprao, Bangkok, Thailand. From June–July 2017, 4FINGERS also opened an outlet in [[Melbourne, Australia]][http://www.businessreviewaustralia.com/finance/2431/Singaporean-fried-chicken-chain-4FINGERS-expands-into-Australia <nowiki>[2]</nowiki>] and two outlets in [[Queensland]], [[Australia]], with plans for expansion to Europe and the US in the future.<ref>{{cite news|title=4Fingers has appetite for Western markets|url=https://www.channelnewsasia.com/news/business/4fingers-has-appetite-for-western-markets-8892558|date=30 May 2017|url-status=dead|archive-date=2018-01-11|archive-url=https://web.archive.org/web/20180111110244/https://www.channelnewsasia.com/news/business/4fingers-has-appetite-for-western-markets-8892558}}</ref>


'''4FINGERS''' or '''4Fingers''' (short for '''4FINGERS Crispy Chicken'''), is a [[Singapore|Singaporean]] multinational restaurant chain specialising in crispy Asian-style [[fried chicken]]. Headquartered in [[Singapore]], the chain was founded in 2009 and currently has 28 stores across [[Asia]], [[Oceania]], and [[Northern America]].
==History==
==History==

Established in 2009, 4FINGERS was founded after its creators tried Asian-style fried chicken in [[New York City]] and felt that they could improve on it. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years.<ref>{{cite web|last1=Tay|first1=Vivienne|title=4FINGERS brings on board ad veteran Linda Locke|url=http://www.marketing-interactive.com/4fingers-brings-on-board-ad-veteran-linda-locke/|website=Marketing Interactive}}</ref><ref>{{cite news|last1=Escobedo|first1=Joe|title=How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years|url=https://www.forbes.com/sites/joeescobedo/2017/05/29/how-4fingers-grew-its-revenue-from-2m-to-30m-in-only-four-years/#1b5ea4534d90|work=Forbes|language=en}}</ref> 4FINGERS is located in malls such as ION Orchard, [[Plaza Singapura]], [[Orchard Gateway]] and [[Singapore Changi Airport|Changi Airport]]. The company expanded to Malaysia in 2015. The brand also currently has three outlets in Indonesia and two in Thailand. In 2017, 4FINGERS also opened an outlet in [[Melbourne, Australia]] as well as two other outlets in [[Queensland]], [[Australia]].<ref>{{cite news|title=4Fingers has appetite for Western markets|url=https://www.channelnewsasia.com/news/business/4fingers-has-appetite-for-western-markets-8892558|date=30 May 2017}}</ref> In August 2019, 4FINGERS opened its first restaurant in [[North America]] at [[Los Angeles]], [[California]].<ref>{{cite news|title=4Fingers US|url=http://4fingers.us/|date=14 July 2019}}</ref>
4FINGERS was Established in 2009. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years.<ref>{{cite web|last1=Tay|first1=Vivienne|title=4FINGERS brings on board ad veteran Linda Locke|url=http://www.marketing-interactive.com/4fingers-brings-on-board-ad-veteran-linda-locke/|website=Marketing Interactive|date=19 July 2017 }}</ref><ref>{{cite news|last1=Escobedo|first1=Joe|title=How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years|url=https://www.forbes.com/sites/joeescobedo/2017/05/29/how-4fingers-grew-its-revenue-from-2m-to-30m-in-only-four-years/#1b5ea4534d90|work=Forbes|language=en}}</ref>

⚫
[[File:4fingersbrisbane.jpg|thumb|left|A 4Fingers outlet in Brisbane, Australia|alt=A 4Fingers outlet in Brisbane, Australia]]
4FINGERS is located in malls such as ION Orchard, [[Plaza Singapura]], [[Orchard Gateway]] and [[Singapore Changi Airport|Changi Airport]]. In 2015, they opened their first overseas store in [[Kuala Lumpur]], [[Malaysia]] located in [[Mid Valley Megamall]] and NU Sentral in December 2016. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on [[Bourke Street, Melbourne|Bourke Street]], Melbourne.<ref name=":0">{{Cite web |title=Now Open: Singapore's 4Fingers Crispy Chicken Lands in Melbourne |url=https://www.broadsheet.com.au/melbourne/food-and-drink/article/4fingers-crispy-chicken-opens-first-australian-store-melbourne |access-date=2023-01-31 |website=Broadsheet |language=en}}</ref> A branch in Los Angeles closed by November 2020.<ref>{{Cite web|url=https://www.yelp.com/biz/4fingers-crispy-chicken-los-angeles-2|title = 4Fingers Crispy Chicken - Los Angeles, CA|publisher=Yelp}}</ref>{{Better source needed|date=August 2022}}

⚫
4FINGERS announced its acquisition of 50% stake in Australia-based [[Mad Mex Fresh Mexican Grill]] (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.<ref>{{cite web |last=Shiao |first=Vivien |date=2018-09-20 |title=4Fingers acquires 50% stake in Aussie brand Mad Mex |url=https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex |access-date=2022-08-14 |publisher=Business Times}}</ref>

⚫
As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.


==Products and stores==
==Products and stores==
[[File:Chicc Crisp meal, 4Fingers, NU Sentral, 2023 (01).jpg|thumb|A 4Fingers Chicc Crisp meal served in Kuala Lumpur, Malaysia|alt=A 4Fingers Chicc Crisp meal served in Kuala Lumpur, Malaysia]]
The fast casual dining restaurant chain embraces a [[farm to fork]] concept, offering [[free-range]] Asian-styled fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Most restaurant outlets have also been [[halal]] and [[kosher]] certified. Their core products is based on their signature sauces - made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is served to customers, and this artisan preparation method is followed through at all stores in all countries.
The fast casual dining restaurant chain offers [[free-range]] fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Restaurant outlets in Singapore, Malaysia and Indonesia have also been [[Halal]] certified. Their core products is based on their signature sauces &ndash; made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is served to customers, and this artisan preparation method is followed through at all stores in all countries.

⚫
The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by New York City's grunge street style and subway signs. Singapore's urban rebel visual artist [[Samantha Lo]] was specially commissioned to paint the exterior walls of its store in Melbourne, Australia, with graffiti inspired by Singapore's traditional tile patterns and modern icons.<ref name=":0" />

== International presence of 4FINGERS chains ==

=== Asia ===


* [[Singapore]]
⚫
The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by grungy street style and subway signs. In Australia, Singapore's urban rebel visual artist [[Samantha Lo]] was specially commissioned by 4FINGERS to paint the exterior walls of its store in [[Bourke Street]], [[Melbourne]] with graffiti inspired by Singapore's traditional tile patterns and modern icons. The Australian outlets also stock a variety of artisanal beers and ciders along with local wines and soft drinks.
⚫
* [[Malaysia]]
* [[Indonesia]]
* [[Thailand]]<ref>{{Cite web|last=Salim|first=Zafirah|date=2019-01-15|title=Korean Inspired, But S'pore Made: How 4Fingers Clawed Its Way To The Top And Earned $45M In 2018|url=https://vulcanpost.com/654581/4fingers-crispy-chicken-singapore/|access-date=2020-11-20|website=Vulcan Post|language=en-US}}</ref>


== Acquisition ==
=== Oceania ===
⚫
4FINGERS announced its acquisition of 50% stake in Australia-based [[Mad Mex Fresh Mexican Grill]] (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.<ref>https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex</ref>


* [[Australia]]
⚫
As part of the partnership, 4FINGERS established Mad Mex's presence in East Asia and expects to open a number of outlets in Singapore in the near future.


==References==
==References==
Line 58: Line 65:


==External links==
==External links==
{{commonscat-inline}}
* {{official website|http://4fingers.com/}}
* [https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex 4Fingers acquires 50% stake in Aussie brand Mad Mex]
* {{Instagram|gimme4fingers}}


{{Chicken chains}}
{{Chicken chains}}
{{Food chains in Singapore}}
{{Food chains in Australia}}
{{Fast-food chains of the United States}}


[[Category:2009 establishments in Singapore]]
[[Category:2009 establishments in Singapore]]

Latest revision as of 19:31, 18 September 2024

4FINGERS Crispy Chicken
Company typePrivate company
IndustryFood and Beverage
Founded2009; 15 years ago (2009)
Headquarters
Singapore
Number of locations
27
Area served
Australia
Indonesia
Malaysia
Singapore
Thailand
Key people
Vijay Sethu (Owner)
Products
Number of employees
150
Website4fingers.com

4FINGERS (also known as 4FINGERS Crispy Chicken) is a Singaporean multinational chain of fast casual restaurants that specialises in crispy Asian style fried chicken.

Headquartered in Singapore, the chain was founded in 2009 and currently has 27 stores across Singapore, Malaysia, Indonesia, Thailand and Australia. The company expanded regionally to Malaysia in 2015 with twelve stores opening by the end of 2018. The brand also has two outlets in Medan, Indonesia, and one in Central Ladprao, Bangkok, Thailand. From June–July 2017, 4FINGERS also opened an outlet in Melbourne, Australia[2] and two outlets in Queensland, Australia, with plans for expansion to Europe and the US in the future.[1]

History

[edit]

4FINGERS was Established in 2009. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years.[2][3]

A 4Fingers outlet in Brisbane, Australia
A 4Fingers outlet in Brisbane, Australia

4FINGERS is located in malls such as ION Orchard, Plaza Singapura, Orchard Gateway and Changi Airport. In 2015, they opened their first overseas store in Kuala Lumpur, Malaysia located in Mid Valley Megamall and NU Sentral in December 2016. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on Bourke Street, Melbourne.[4] A branch in Los Angeles closed by November 2020.[5][better source needed]

4FINGERS announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.[6]

As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

Products and stores

[edit]
A 4Fingers Chicc Crisp meal served in Kuala Lumpur, Malaysia
A 4Fingers Chicc Crisp meal served in Kuala Lumpur, Malaysia

The fast casual dining restaurant chain offers free-range fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Restaurant outlets in Singapore, Malaysia and Indonesia have also been Halal certified. Their core products is based on their signature sauces – made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is served to customers, and this artisan preparation method is followed through at all stores in all countries.

The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by New York City's grunge street style and subway signs. Singapore's urban rebel visual artist Samantha Lo was specially commissioned to paint the exterior walls of its store in Melbourne, Australia, with graffiti inspired by Singapore's traditional tile patterns and modern icons.[4]

International presence of 4FINGERS chains

[edit]

Asia

[edit]

Oceania

[edit]

References

[edit]
  1. ^ "4Fingers has appetite for Western markets". 30 May 2017. Archived from the original on 11 January 2018.
  2. ^ Tay, Vivienne (19 July 2017). "4FINGERS brings on board ad veteran Linda Locke". Marketing Interactive.
  3. ^ Escobedo, Joe. "How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years". Forbes.
  4. ^ a b "Now Open: Singapore's 4Fingers Crispy Chicken Lands in Melbourne". Broadsheet. Retrieved 31 January 2023.
  5. ^ "4Fingers Crispy Chicken - Los Angeles, CA". Yelp.
  6. ^ Shiao, Vivien (20 September 2018). "4Fingers acquires 50% stake in Aussie brand Mad Mex". Business Times. Retrieved 14 August 2022.
  7. ^ Salim, Zafirah (15 January 2019). "Korean Inspired, But S'pore Made: How 4Fingers Clawed Its Way To The Top And Earned $45M In 2018". Vulcan Post. Retrieved 20 November 2020.
[edit]

Media related to 4Fingers at Wikimedia Commons

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