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{{Short description|Lingerie brand}}
[[File:CurvyKateLogo.png|thumb|right|]]
{{Infobox company |
| founded = 2009
| key_people = Steve Hudson (Founder/Director)
| logo = File:CurvyKateLogo.png
| hq_location = 1 Harefield Road Uxbridge UB81PH
| hq_location_city = Uxbridge
| hq_location_country = United Kingdom
| products = Lingerie
| brands = Brastop, Flirtelle, Scantilly
}}
⚫
'''Curvy Kate''' is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in [[Uxbridge, London]].<ref>"[http://www.curvykate.com/contacts-curvy-kate.php Contacts] {{Webarchive|url=https://web.archive.org/web/20120904113908/http://www.curvykate.com/contacts-curvy-kate.php |date=2012-09-04 }}." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"</ref> Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".<ref>{{cite web|url=http://www.boudoirlingerie.co.uk/p0/curvy-kate-lingerie/392073.htm |title=Curvy Kate Lingerie |publisher=Boudoirlingerie.co.uk |date= |accessdate=2013-10-24}}</ref> They officially launched in July 2009 at the Harrogate Lingerie Show.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 Curvy Kate 1st Birthday – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20100819021356/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 |date=2010-08-19 }}</ref>


Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20120617191113/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 |date=2012-06-17 }}</ref><ref>{{cite web|url=https://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/|title=A Look at Curvy Kate with Cheryl Warner|date=27 May 2011|website=thelingeriejournal.com}}</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20101219122705/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 |date=2010-12-19 }}</ref> Since 2008 the winners have been: Emma Tabor (2008) <ref>{{cite news|url=http://www.walesonline.co.uk/news/wales-news/2008/09/21/emma-s-a-real-star-in-a-bra-91466-21863820/ |title=Emma's a real star in a bra |work=WalesOnline |date=2008-09-21 |accessdate=2013-11-06}}</ref>
⚫
'''Curvy Kate''' is a lingerie brand specialising in D - K cup Bras and Swimwear. They are currently based in Unit 1 of the Hawthorne Centre in [[Harrow, London|Harrow]], [[London Borough of Harrow]].<ref>"[http://www.curvykate.com/contacts-curvy-kate.php Contacts]." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"</ref> Curvy Kate lingerie is designed for the fuller figure woman and specifically caters for the demand in smaller backs and larger bust bras between the 28" - 40" back size.<ref>{{cite web|url=http://www.boudoirlingerie.co.uk/p0/curvy-kate-lingerie/392073.htm |title=Curvy Kate Lingerie |publisher=Boudoirlingerie.co.uk |date= |accessdate=2013-10-24}}</ref> They officially launched in July 2009 at the Harrogate Lingerie Show.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 Curvy Kate 1st Birthday - Lingerie Buyer]{{dead link|date=October 2013}}</ref>
Lauren Colfer (2009)<ref>{{cite web|url=http://www.the-lingerie-post.com/2009/08/lauren-colfer-star-in-a-bra-2009-winner/ |title=Lauren Colfer: Star in a Bra 2009 Winner! |publisher=The Lingerie Post |date=2009-08-05 |accessdate=2013-11-06}}</ref>
Laura Ann Smith (2010){{citation needed|date=December 2019}}
[[Lizzie Haines]] (2011)<ref>{{cite web|url=http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |accessdate=19 April 2012 |url-status=dead |title=Lizzie Haines scoops Curvy Kate modelling prize |archiveurl=https://web.archive.org/web/20110922024048/http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |archivedate=22 September 2011}}</ref>
Sophie Morgan (2012)<ref>{{cite web|url=http://sophiajenner.wordpress.com/2012/04/19/star-in-a-bra-2012-top-ten/ |title=Star in a Bra 2012 – TOP TEN! |publisher=Sophiajenner.wordpress.com |date=2012-04-19 |accessdate=2013-11-06}}</ref>
Lotte Williams (2013) and Sophia Adams (2015).{{citation needed|date=December 2019}}


In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.<ref>{{Cite web|url=http://www.curvykate.com/scantilly-lingerie|title=Shop All Scantilly- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref>
==History==


⚫
==Awards==
In October 2010 the Showgirl Thrill Me was made in Raspberry/Charcoal for online retailer [[Bravissimo (company)|Bravissimo]]<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3937 Curvy Kate Exclusive - Lingerie Buyer]{{dead link|date=October 2013}}</ref> followed by the Portia design into a Raspberry/Navy colour with a band size up to a 44" back for retailer Simply Yours in August 2011.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=5145 Curvy Kate exclusive range - Lingerie Buyer]{{dead link|date=October 2013}}</ref>
'''2011'''
* Full Bust Brand of the Year – [[UK Lingerie Awards]]<ref>{{cite web |url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |accessdate=2013-10-24 |url-status=dead |archiveurl=https://web.archive.org/web/20120129044140/http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |archivedate=2012-01-29 }}</ref>


'''2012'''
In February 2011 Curvy Kate reported their sales had grown 400% in their second year of trading after expansion to worldwide stockists.<ref>{{cite web|last=Slowe |first=Kat |url=http://www.lingerieinsight.com/article-434-curvy-kate-reports-400-growth/ |title=Curvy Kate reports 400% growth |publisher=Lingerieinsight.com |date=2011-02-24 |accessdate=2013-10-24}}</ref>
* Full Bust Brand of the Year – UK Lingerie Awards
* Best Marketing Campaign – UK Lingerie Awards<ref>{{cite web |url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |accessdate=2013-10-24 |url-status=usurped |archiveurl=https://web.archive.org/web/20131029192854/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |archivedate=2013-10-29 }}</ref><ref>{{cite web |url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |accessdate=2013-10-24 |url-status=usurped |archiveurl=https://web.archive.org/web/20120721053232/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |archivedate=2012-07-21 }}</ref>


'''2014'''
In May 2011, Curvy Kate announced that they were extending their product line to Swimwear. Using the Princess lingerie range design the range would include 3 styles of Tankinis and Bikinis with matching briefs.<ref>http://www.lingerie-
* Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
* Womenswear Brand of the Year – [[Drapers (magazine)|Drapers]] Awards<ref>{{Cite web|url=http://www.drapersonline.com/people/the-drapers-interview/the-drapers-interview-steve-hudson-curvy-kate/5069237.fullarticle|title=The Drapers Interview: Steve Hudson, Curvy Kate|website=Drapers|date=22 January 2015 |access-date=2016-06-15}}</ref>


'''2015'''
buyer.co.uk/Members/article.aspx?id=4587</ref>
* Marketing Campaign of the Year – UK Lingerie Awards<ref>{{Cite web|url=http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|title=UKLA WINNER: Marketing Campaign of the Year|last=Clarke|first=Sarah|website=www.lingerieinsight.com|access-date=2016-06-15|archive-url=https://web.archive.org/web/20160810074922/http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|archive-date=2016-08-10|url-status=usurped}}</ref>

In December 2011, Curvy Kate announced they were to launch the world's first J cup moulded bra for their Autumn Winter 2012 collection.<ref>{{cite web|url=http://thelingeriejournal.com/curvy-kate-launch-world%E2%80%99s-first-j-cup-moulded-bra-2/ |title=Curvy Kate Launch “World’s First” J cup Moulded Bra – The Lingerie Journal: Lingerie News, Lingerie Trends and Expert Advice for Lingerie Retailers |publisher=Thelingeriejournal.com |date=2011-12-14 |accessdate=2013-10-24}}</ref>

==Star in a Bra==
Curvy Kate do not use professional models. They instead run an annual modelling competition called [[Star in a Bra]] to look for real sized models with a D+ cup size with a one year modelling contract on offer to the winner. Starting in the UK, the competition has grown to Australia in 2011 and USA in 2012.

Laura Butler from the 2008 UK Competition and Lauren Colfer from the 2009 UK Competition did not win their respective years competition but were signed up by Curvy Kate to model and continue to do so (as of August 2012). [[Lizzie Haines]], winner of the 2011 UK Competition received national press for her win.<ref>{{cite web|first=Sadie |last=Whitelocks |url=http://www.dailymail.co.uk/femail/article-2084250/Lizzie-Haines-taunted-body-crowned-plus-size-model-year.html |title=Lizzie Haines, once taunted about her body, crowned plus size model of the year |publisher=[[The Daily Mail]] |date=2012-01-09 |accessdate=2013-10-24}}</ref>

Daisy Hill, a finalist from the 2009 UK competition was signed up to model Curvy Kate to be the first ethnic model for the brand. The 2012 USA [[Star in a Bra]] winner Krista Cousins will be the second ethnic model used by the brand.

Curvy Kate stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored - Lingerie Buyer]{{dead link|date=October 2013}}</ref><ref>http://thelingeriejournal.com/a-look-at-curvy-

kate-with-cheryl-warner/</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models - Lingerie Buyer]{{dead link|date=October 2013}}</ref>

==De Montfort University Project==
In 2010 Curvy kate teamed up with [[De Montfort University]] Contour Fashion degree course. A project was set up for the second year students on the course to design a lingerie set. The winner's design would then be put into production for the 2011 Autumn Winter collection.<ref>{{cite web|url=http://www.curvykate.com/create-curvy-kate-lingerie-design-2010-3.php |title=Create a Curvy Kate Competition ~ Curvy Kate Lingerie |publisher=Curvykate.com |date= |accessdate=2013-10-24}}</ref> The students would have 10 weeks to create "a DD+ piece to fit the brand’s modern and fun philosophies; making sure to focus on fit, style and support."<ref>{{cite web|url=http://www.easier.com/62265-de-montfort-student-to-become-the-next-big-thing-in-lingerie.html |title=De Montfort student to become the next big thing in lingerie |publisher=Easier |date=2009-11-24 |accessdate=2013-10-24}}</ref>

Sarah Greenwood won with her design '''Sugar Rush'''. Students Ella Chidgrey and Carli Pullinger came 2nd and 3rd.<ref>{{cite web|author= |url=http://www.lingerize.com/new-collections/curvy-kate-wowed-by-dmu-lingerie-students-big-ideas/ |title=Curvy Kate Wowed by DMU Lingerie Student’s Big Ideas &#124; Lingerie Blog by Lingerize |publisher=Lingerize |date=2010-03-03 |accessdate=2013-10-24}}</ref> Sarah's design was adapted to Curvy Kate's existing collection by changing the original colour from green to indigo and being renamed '''Lottie'''.<ref>{{cite web|url=http://www.brastopblog.com/review-curvy-kate-lottie-in-indigo |title=Curvy Kate Lottie bra in indigo review |publisher=Brastop Blog |date= |accessdate=2013-10-24}}</ref> The '''Lottie''' design continued in Black, White and Pink for the 2013 Spring Summer collection.

In March 2011, Curvy Kate announced that they would be running the project again but with a 8 week deadline.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4364 Curvy Kate DMU comp - Lingerie Buyer]{{dead link|date=October 2013}}</ref> Nabila Omar won with her plunge bra design. Students Sara Caspi and Bryony Anne Bennett came 2nd and 3rd.<ref>{{cite web|url=http://www.cosmopolitan.co.uk/campus/cheap-fashion/lingerie-student-nabila-omar-wins-curvy-kate-lingerie-competition |title=Lingerie student wins underwear competition with Curvy Kate :: Cosmopolitan UK |publisher=Cosmopolitan |date= |accessdate=2013-10-24}}</ref> The design was incorporated into the 2012 Autumn Winter collection under the '''Wild''' name.

As well as the '''Create a Curvy Kate''' project, Curvy Kate has also employed students<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3339 Emily Lawrance - Student Interview - Lingerie Buyer]{{dead link|date=October 2013}}</ref> and graduates from the contour fashion course including their current designer.<ref>{{cite web|url=http://blog.curvykate.com/interview-with-curvy-kates-design-and-production-assistant/ |title=Interview with Curvy Kate’s Design and Production Assistant |publisher=Blog.curvykate.com |date=2011-11-11 |accessdate=2013-10-24}}</ref>

⚫
==UK Lingerie Awards==
In 2011, Curvy Kate were nominated for three awards at the [[UK Lingerie Awards]] for Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]].<ref>{{cite web|url=http://www.lingerieinsight.com/article-1038-uk-lingerie-awards-finalists-revealed/ |title=UK Lingerie Awards finalists revealed |publisher=Lingerieinsight.com |date=2011-07-21 |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year beating Gorgeous by Debenhams and Miss Mandalay to the award.<ref>{{cite web|url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |date= |accessdate=2013-10-24}}</ref>

In 2012, Curvy Kate were nominated for four awards. Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]] again as well as the Favourite Lingerie Brand which is voted for by the public.<ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref><ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year again as well as Best Marketing Campaign for [[Star in a Bra]].


==References==
==References==
Line 48: Line 44:


{{Lingerie}}
{{Lingerie}}

[[Category:Companies based in London]]
[[Category:Companies based in the London Borough of Harrow]]
[[Category:Lingerie brands]]
[[Category:Lingerie brands]]

Latest revision as of 16:26, 22 September 2024

Curvy Kate
Founded2009
Headquarters1 Harefield Road Uxbridge UB81PH,
Uxbridge
,
United Kingdom
Key people
Steve Hudson (Founder/Director)
ProductsLingerie
BrandsBrastop, Flirtelle, Scantilly

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[citation needed] Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).[citation needed]

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]

Awards

[edit]

2011

2012

  • Full Bust Brand of the Year – UK Lingerie Awards
  • Best Marketing Campaign – UK Lingerie Awards[13][14]

2014

  • Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
  • Womenswear Brand of the Year – Drapers Awards[15]

2015

  • Marketing Campaign of the Year – UK Lingerie Awards[16]

References

[edit]
  1. ^ "Contacts Archived 2012-09-04 at the Wayback Machine." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
  3. ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
  4. ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
  5. ^ "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
  6. ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
  7. ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
  8. ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
  9. ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
  10. ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
  11. ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  12. ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
  13. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  14. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
  15. ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. 22 January 2015. Retrieved 2016-06-15.
  16. ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.
[edit]
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