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{{Short description|Lingerie brand}}
[[File:CurvyKateLogo.png|thumb|right]]
{{Infobox company |
| founded = 2009
| key_people = Steve Hudson (Founder/Director)
| logo = File:CurvyKateLogo.png
| hq_location = 1 Harefield Road Uxbridge UB81PH
| hq_location_city = Uxbridge
| hq_location_country = United Kingdom
| products = Lingerie
| brands = Brastop, Flirtelle, Scantilly
}}
⚫
'''Curvy Kate''' is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in [[Uxbridge, London]].<ref>"[http://www.curvykate.com/contacts-curvy-kate.php Contacts] {{Webarchive|url=https://web.archive.org/web/20120904113908/http://www.curvykate.com/contacts-curvy-kate.php |date=2012-09-04 }}." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"</ref> Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".<ref>{{cite web|url=http://www.boudoirlingerie.co.uk/p0/curvy-kate-lingerie/392073.htm |title=Curvy Kate Lingerie |publisher=Boudoirlingerie.co.uk |date= |accessdate=2013-10-24}}</ref> They officially launched in July 2009 at the Harrogate Lingerie Show.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 Curvy Kate 1st Birthday – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20100819021356/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 |date=2010-08-19 }}</ref>


Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20120617191113/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 |date=2012-06-17 }}</ref><ref>{{cite web|url=https://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/|title=A Look at Curvy Kate with Cheryl Warner|date=27 May 2011|website=thelingeriejournal.com}}</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20101219122705/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 |date=2010-12-19 }}</ref> Since 2008 the winners have been: Emma Tabor (2008) <ref>{{cite news|url=http://www.walesonline.co.uk/news/wales-news/2008/09/21/emma-s-a-real-star-in-a-bra-91466-21863820/ |title=Emma's a real star in a bra |work=WalesOnline |date=2008-09-21 |accessdate=2013-11-06}}</ref>
⚫
'''Curvy Kate''' is a lingerie brand specialising in D - K cup Bras and Swimwear. They are currently based in [[Harrow, London|Harrow]].<ref>"[http://www.curvykate.com/contacts-curvy-kate.php Contacts]." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"</ref> Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" - 44".<ref>{{cite web|url=http://www.boudoirlingerie.co.uk/p0/curvy-kate-lingerie/392073.htm |title=Curvy Kate Lingerie |publisher=Boudoirlingerie.co.uk |date= |accessdate=2013-10-24}}</ref> They officially launched in July 2009 at the Harrogate Lingerie Show.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 Curvy Kate 1st Birthday - Lingerie Buyer] {{wayback|url=http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3759 |date=19700101000000 }}</ref>
Lauren Colfer (2009)<ref>{{cite web|url=http://www.the-lingerie-post.com/2009/08/lauren-colfer-star-in-a-bra-2009-winner/ |title=Lauren Colfer: Star in a Bra 2009 Winner! |publisher=The Lingerie Post |date=2009-08-05 |accessdate=2013-11-06}}</ref>
Laura Ann Smith (2010){{citation needed|date=December 2019}}
[[Lizzie Haines]] (2011)<ref>{{cite web|url=http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |accessdate=19 April 2012 |url-status=dead |title=Lizzie Haines scoops Curvy Kate modelling prize |archiveurl=https://web.archive.org/web/20110922024048/http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |archivedate=22 September 2011}}</ref>
Sophie Morgan (2012)<ref>{{cite web|url=http://sophiajenner.wordpress.com/2012/04/19/star-in-a-bra-2012-top-ten/ |title=Star in a Bra 2012 – TOP TEN! |publisher=Sophiajenner.wordpress.com |date=2012-04-19 |accessdate=2013-11-06}}</ref>
Lotte Williams (2013) and Sophia Adams (2015).{{citation needed|date=December 2019}}


⚫
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.<ref>{{Cite web|url=http://www.curvykate.com/scantilly-lingerie|title=Shop All Scantilly- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref>
In 2015 Curvy Kate launched a boudoir brand called Scantilly, which offers bras, basques, suspenders, ouvert briefs, knickers and thongs. The ranges are available in DD - HH cup, briefs from sizes S - XXL.


==History==
==Awards==
'''2011'''
* Full Bust Brand of the Year – [[UK Lingerie Awards]]<ref>{{cite web |url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |accessdate=2013-10-24 |url-status=dead |archiveurl=https://web.archive.org/web/20120129044140/http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |archivedate=2012-01-29 }}</ref>


'''2012'''
Curvy Kate<ref>{{Cite web|url=http://www.curvykate.com/|title=D+ Bras, Lingerie and Swimwear from £7.95- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref> was initially launched through 3 small lingerie stores based in and around London, specialising in plus size fittings. The stores looked to supply customers with all the popular D plus brands.
* Full Bust Brand of the Year – UK Lingerie Awards
* Best Marketing Campaign – UK Lingerie Awards<ref>{{cite web |url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |accessdate=2013-10-24 |url-status=usurped |archiveurl=https://web.archive.org/web/20131029192854/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |archivedate=2013-10-29 }}</ref><ref>{{cite web |url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |accessdate=2013-10-24 |url-status=usurped |archiveurl=https://web.archive.org/web/20120721053232/http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |archivedate=2012-07-21 }}</ref>


'''2014'''
In 2006 the team designed and produced a range specifically for the fuller cupped woman, specifically launched to be an own brand product but due to its success Curvy Kate was born and others retailers began to sell the plus bust ranges. Steve Hudson, launched Curvy Kate as a wholesale business in 2009 and is Managing Director.
* Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
⚫
* Womenswear Brand of the Year – [[Drapers (magazine)|Drapers]] Awards<ref>{{Cite web|url=http://www.drapersonline.com/people/the-drapers-interview/the-drapers-interview-steve-hudson-curvy-kate/5069237.fullarticle|title=The Drapers Interview: Steve Hudson, Curvy Kate|website=Drapers|date=22 January 2015 |access-date=2016-06-15}}</ref>


'''2015'''
In October 2010 the Showgirl Thrill Me was made in Raspberry/Charcoal for online retailer [[Bravissimo (company)|Bravissimo]]<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3937 Curvy Kate Exclusive - Lingerie Buyer]{{dead link|date=October 2013}}</ref> followed by the Portia design into a Raspberry/Navy colour with a band size up to a 44" back for retailer Simply Yours in August 2011.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=5145 Curvy Kate exclusive range - Lingerie Buyer] {{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>
⚫
* Marketing Campaign of the Year – UK Lingerie Awards<ref>{{Cite web|url=http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|title=UKLA WINNER: Marketing Campaign of the Year|last=Clarke|first=Sarah|website=www.lingerieinsight.com|access-date=2016-06-15|archive-url=https://web.archive.org/web/20160810074922/http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|archive-date=2016-08-10|url-status=usurped}}</ref>

In February 2011 Curvy Kate reported their sales had grown 400% in their second year of trading after expansion to worldwide stockists.<ref>{{cite web|last=Slowe |first=Kat |url=http://www.lingerieinsight.com/article-434-curvy-kate-reports-400-growth/ |title=Curvy Kate reports 400% growth |publisher=Lingerieinsight.com |date=2011-02-24 |accessdate=2013-10-24}}</ref>

In May 2011, Curvy Kate announced that they were extending their product line to Swimwear. Using the Princess lingerie range design the range would include 3 styles of Tankinis and Bikinis with matching briefs.<ref>http://www.lingerie-

buyer.co.uk/Members/article.aspx?id=4587</ref>

In December 2011, Curvy Kate announced they were to launch the world's first J cup moulded bra for their Autumn Winter 2012 collection.<ref>{{cite web|url=http://thelingeriejournal.com/curvy-kate-launch-world%E2%80%99s-first-j-cup-moulded-bra-2/ |title=Curvy Kate Launch "World’s First" J cup Moulded Bra – The Lingerie Journal: Lingerie News, Lingerie Trends and Expert Advice for Lingerie Retailers |publisher=Thelingeriejournal.com |date=2011-12-14 |accessdate=2013-10-24}}</ref>

⚫
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD - HH cup sizes.<ref>{{Cite web|url=http://www.curvykate.com/scantilly-lingerie|title=Shop All Scantilly- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref>

==Star in a Bra==
Curvy Kate do not use professional models. They instead run an annual modelling competition called [[Star in a Bra]] to look for customer-role models with a D+ cup size with a one-year modelling contract on offer to the winner. Starting in the UK, the competition has grown to Australia in 2011, the USA in 2012 and North America in 2014.

Laura Butler from the 2008 UK Competition, Lauren Colfer from the 2009 and Lotte Williams from the 2013 competition continue to model for Curvy Kate. [[Lizzie Haines]], winner of the 2011 UK Competition received national press for her win.<ref>{{cite web|first=Sadie |last=Whitelocks |url=http://www.dailymail.co.uk/femail/article-2084250/Lizzie-Haines-taunted-body-crowned-plus-size-model-year.html |title=Lizzie Haines, once taunted about her body, crowned plus size model of the year |publisher=[[The Daily Mail]] |date=2012-01-09 |accessdate=2013-10-24}}</ref> Georgina Horne from blog, Fuller Figure Fuller Bust<ref>{{Cite web|url=http://fullerfigurefullerbust.com/|title=Fuller Figure Fuller Bust|website=Fuller Figure Fuller Bust|language=en-US|access-date=2016-06-15}}</ref> was a finalist in the 2011 competition also.

Daisy Hill, a finalist from the 2009 UK competition was signed up to model Curvy Kate to be the first ethnic model for the brand. The 2012 USA [[Star in a Bra]] winner Krista Cousins will be the second ethnic model used by the brand.

Curvy Kate stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored - Lingerie Buyer] {{wayback|url=http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 |date=19700101000000 }}</ref><ref>http://thelingeriejournal.com/a-look-at-curvy-

kate-with-cheryl-warner/</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models - Lingerie Buyer] {{wayback|url=http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 |date=19700101000000 }}</ref>

==UK Lingerie Awards==
In 2011, Curvy Kate were nominated for three awards at the [[UK Lingerie Awards]] for Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]].<ref>{{cite web|url=http://www.lingerieinsight.com/article-1038-uk-lingerie-awards-finalists-revealed/ |title=UK Lingerie Awards finalists revealed |publisher=Lingerieinsight.com |date=2011-07-21 |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year beating Gorgeous by Debenhams and Miss Mandalay to the award.<ref>{{cite web|url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |date= |accessdate=2013-10-24}}</ref>

In 2012, Curvy Kate were nominated for four awards. Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]] again as well as the Favourite Lingerie Brand which is voted for by the public.<ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref><ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year again as well as Best Marketing Campaign for [[Star in a Bra]].

In 2013, Curvy Kate were nominated for two awards, a Drapers Womenswear Brand of the Year award and a Fuller Bust Brand of the year award through the Lingerie Awards.

⚫
In 2014, Curvy Kate won Lingerie and Beachwear Brand of the Year in the UKFT awards, Lingerie Brand of the Year and Best Blog at the UK Plus Size Awards and Womenswear Brand of the Year at the Drapers Awards.<ref>{{Cite web|url=http://www.drapersonline.com/people/the-drapers-interview/the-drapers-interview-steve-hudson-curvy-kate/5069237.fullarticle|title=The Drapers Interview: Steve Hudson, Curvy Kate|website=Drapers|access-date=2016-06-15}}</ref>

⚫
In 2015, Curvy Kate won Marketing Campaign of the Year for the [[Star in a Bra]] competition.<ref>{{Cite web|url=http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|title=UKLA WINNER: Marketing Campaign of the Year|last=Clarke|first=Sarah|website=www.lingerieinsight.com|access-date=2016-06-15}}</ref>


==References==
==References==
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{{Lingerie}}
{{Lingerie}}


[[Category:Companies based in London]]
[[Category:Companies based in the London Borough of Harrow]]
[[Category:Lingerie brands]]
[[Category:Lingerie brands]]

Latest revision as of 16:26, 22 September 2024

Curvy Kate
Founded2009
Headquarters1 Harefield Road Uxbridge UB81PH,
Uxbridge
,
United Kingdom
Key people
Steve Hudson (Founder/Director)
ProductsLingerie
BrandsBrastop, Flirtelle, Scantilly

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[citation needed] Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).[citation needed]

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]

Awards

[edit]

2011

2012

  • Full Bust Brand of the Year – UK Lingerie Awards
  • Best Marketing Campaign – UK Lingerie Awards[13][14]

2014

  • Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
  • Womenswear Brand of the Year – Drapers Awards[15]

2015

  • Marketing Campaign of the Year – UK Lingerie Awards[16]

References

[edit]
  1. ^ "Contacts Archived 2012-09-04 at the Wayback Machine." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
  3. ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
  4. ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
  5. ^ "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
  6. ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
  7. ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
  8. ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
  9. ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
  10. ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
  11. ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  12. ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
  13. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  14. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
  15. ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. 22 January 2015. Retrieved 2016-06-15.
  16. ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.
[edit]
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