Oxydol: Difference between revisions
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Bradross63 (talk | contribs) Correction of P&G purchase date from 1927 to 1930. |
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=== Inception and early years === |
=== Inception and early years === |
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It was created in 1914 by [[Thomas Hedley Co.]] of Newcastle upon Tyne and purchased by [[Procter & Gamble]] in |
It was created in 1914 by [[Thomas Hedley Co.]] of Newcastle upon Tyne and purchased by [[Procter & Gamble]] in 1930. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the ''[[Ma Perkins]]'' radio show, considered the first [[soap opera]]; as such, Oxydol sponsorship put the "soap" in "soap opera".{{fact|date=August 2023}} |
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In the mid-1950s, the soap was suffering declining sales, due in large part to [[Procter & Gamble|P&G]]'s introduction of its popular detergent, [[Tide (brand)|Tide]]. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.{{cn|date=September 2021}} |
In the mid-1950s, the soap was suffering declining sales, due in large part to [[Procter & Gamble|P&G]]'s introduction of its popular detergent, [[Tide (brand)|Tide]]. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.{{cn|date=September 2021}} |
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=== Later years === |
=== Later years === |
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In 1992, Ultra Oxydol was introduced. |
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P&G sold the brand in 2000 to [[Redox Brands]], a marketing company founded by former Procter & Gamble employees.<ref>{{cite news | title = Partners turn decrepit detergent into boffo start-up | author = Jim Hopkins | url = https://www.usatoday.com/money/smallbusiness/blue/2001-june-blue-redox.htm | newspaper = USA Today | publisher = [[Gannett Company]] | location = [[McLean, Virginia|McLean]], [[Virginia]] | date = 2001-06-20 | accessdate = 2011-02-16 }}</ref> Redox Brands was merged into [[CR Brands]] in 2006.<ref>{{cite news | title =ChemPro Inc. to merge with Redox Brands | author =Jim Fair | url =http://www.goupstate.com/article/20060310/NEWS/603100400?p=1&tc=pg | newspaper = Spartanburg Herald-Journal/GoUpState Journal | publisher = New York Times Co. | date =2006-03-10 | accessdate = 2011-02-16 }}</ref> |
P&G sold the brand in 2000 to [[Redox Brands]], a marketing company founded by former Procter & Gamble employees.<ref>{{cite news | title = Partners turn decrepit detergent into boffo start-up | author = Jim Hopkins | url = https://www.usatoday.com/money/smallbusiness/blue/2001-june-blue-redox.htm | newspaper = USA Today | publisher = [[Gannett Company]] | location = [[McLean, Virginia|McLean]], [[Virginia]] | date = 2001-06-20 | accessdate = 2011-02-16 }}</ref> Redox Brands was merged into [[CR Brands]] in 2006.<ref>{{cite news | title =ChemPro Inc. to merge with Redox Brands | author =Jim Fair | url =http://www.goupstate.com/article/20060310/NEWS/603100400?p=1&tc=pg | newspaper = Spartanburg Herald-Journal/GoUpState Journal | publisher = New York Times Co. | date =2006-03-10 | accessdate = 2011-02-16 }}</ref> |
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Latest revision as of 05:10, 25 September 2024
 | This article needs additional citations for verification. (September 2021) |
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| Product type | Laundry detergent |
|---|---|
| Owner | Fab+Kind Co. |
| Country | USA |
| Introduced | 1914 |
| Markets | United States, Canada, United Kingdom |
| Previous owners | P&G Redox Brands |
Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.
History
[edit]Inception and early years
[edit]It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1930. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".[citation needed]
In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.[citation needed]
Later years
[edit]In 1992, Ultra Oxydol was introduced.
P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]
In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.[citation needed]
In 2021, FMCG Global Brands Limited, acquired the Oxydol brand for the United Kingdom.[citation needed]
References
[edit]- ^ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
- ^ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.
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