Cramer-Krasselt: Difference between revisions
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{{Infobox company |
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| name = Cramer-Krasselt |
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| logo = [[File:Logo,_Cramer-Krasselt.jpg|200px|Logo of Cramer-Krasselt]] |
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| fate = |
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| predecessor = |
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| foundation = 1898 |
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| founder = Fred Cramer<br />William Krasselt |
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| defunct = <!-- {{End date|YYYY|MM|DD}} --> |
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| location_city = [[Chicago]]<ref name=engel2012/> |
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| location_country = [[United States]] |
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| industry = [[Marketing communications]] |
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| homepage = {{URL|c-k.com}} |
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}} |
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| ⚫ | '''Cramer-Krasselt''' is an American [[marketing communications|integrated marketing and communications agency]]. It is the second-largest independent advertising agency in the [[United States]] according to ''[[Advertising Age]]'' in terms of revenue and is probably best known for its ads for [[Corona Beer]], [[Porsche]], [[Tropicana Products|Tropicana]] and [[Careerbuilder.com]].<ref>{{Cite web|url=http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299|title = Portrait: Cramer-Krasselt| date=10 January 2013 }}</ref> |
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==Formation and overview== |
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The agency was founded in 1898 in [[Milwaukee]] by Fred "Cody" Cramer and |
The agency was founded in 1898 in [[Milwaukee]] by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to [[Chicago]] in the mid-1980s, where it remains as of 2022. Other offices include [[New York City|New York]] and [[Milwaukee]]. The New York Office closed in 2019. <ref name=engel2012>{{Citation |
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|author=Jeff Engel |publication-date=October 29, 2012 |title=Hurricane Sandy puts Wisconsin generator makers into overdrive |periodical=[[Milwaukee Business Journal]] |at=bizjournals.com |url=http://www.bizjournals.com/milwaukee/news/2012/10/29/hurrican-sandy-puts-wisconsin.html |accessdate=October 30, 2012 }}</ref> |
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Other clients include [[AirTran Airways]], [[Porsche|Porsche Cars North America]], [[Benjamin Moore]], [[Heinz]], [[Bombardier Recreational Products]] (including [[Sea-Doo]] and Ski-Doo brands), [[Edward Jones]], [[Johnsonville Sausage]], [[Sealy]] and [[TransUnion]]'s TrueCredit.com. |
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One of their contributions to pop culture beyond commercials was the [[stealth disco]] meme. |
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Clients include Cat's Pride, Corona Extra, [[Cintas]], [[Pacífico (beer)|Pacifico Beer]], Porsche, Tropicana, and others. In 2011, they took on the $50M account for [[Cedar Fair]], the company that owns [[Knott's Berry Farm]].<ref>{{Cite web|url=http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621|title=Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More}}</ref> |
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In 2018, the agency was named the second most effective independent agency in North America by the Effie organization.<ref>{{cite web |date=May 31, 2018 |url=https://effie.org/press_room/257/detail |title=It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards |website=Effie}}</ref> |
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==References== |
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{{reflist|30em}} |
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==External links== |
==External links== |
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* |
* {{Official website|http://www.c-k.com}} |
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[[Category:Advertising agencies of the United States]] |
[[Category:Advertising agencies of the United States]] |
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[[Category:Companies based in Chicago |
[[Category:Companies based in Chicago]] |
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[[Category:Business services companies established in 1898]] |
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{{ad-stub}} |
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{{US-company-stub}} |
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Latest revision as of 19:32, 25 September 2024
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| Industry | Marketing communications |
|---|---|
| Founded | 1898 |
| Founder | Fred Cramer William Krasselt |
| Headquarters | , |
| Website | c-k |
Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent advertising agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Tropicana and Careerbuilder.com.[2]
Formation and overview
[edit]The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2022. Other offices include New York and Milwaukee. The New York Office closed in 2019. [1]
Clients include Cat's Pride, Corona Extra, Cintas, Pacifico Beer, Porsche, Tropicana, and others. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3]
In 2018, the agency was named the second most effective independent agency in North America by the Effie organization.[4]
References
[edit]- ^ a b Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
- ^ "Portrait: Cramer-Krasselt". 10 January 2013.
- ^ "Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More".
- ^ "It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards". Effie. May 31, 2018.