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{{More citations needed|date=February 2022}}{{Cleanup rewrite|date=February 2022}}
{{Infobox company
{{Infobox company
| name = General Motors do Brasil Ltda.<ref name="Ebr">{{cite web|url=http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|title=Ficha General Motors|trans-title=General Motors data sheet|language=pt|work=exame.abril.com|publisher=[[Exame (magazine)|Exame]]|access-date=8 November 2013|archive-date=20 September 2013|archive-url=https://web.archive.org/web/20130920190105/http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|url-status=dead}}</ref>
| name = General Motors do Brasil Ltda.<ref name="Ebr">{{cite web|url=http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|title=Ficha General Motors|trans-title=General Motors data sheet|language=pt|work=exame.abril.com|publisher=[[Exame (magazine)|Exame]]|access-date=8 November 2013|archive-date=20 September 2013|archive-url=https://web.archive.org/web/20130920190105/http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|url-status=dead}}</ref>
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Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in [[São Caetano do Sul]], São Paulo.
Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in [[São Caetano do Sul]], São Paulo.


In 1958, a second factory was opened in [[São José dos Campos]], officially inaugurated a year later by [[Juscelino Kubitschek]], the [[President of Brazil]] at the time, for [[die casting]] and other cars assemblies.
In 1958, a second factory was opened in [[São José dos Campos]], officially inaugurated a year later by [[Juscelino Kubitschek]], the [[President of Brasil]] at the time, for [[die casting]] and other cars assemblies.


GM introduced its first car in the country, the [[Chevrolet Opala]], in 1968.
GM introduced its first car in the country, the [[Chevrolet Opala]], in 1968.
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In July 2000 launched the Industrial Complex of [[Gravataí]] in [[Rio Grande do Sul]], one of the world's most modern factories.<ref>{{Cite web|date=January 26, 2015|title=GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga|url=http://media.gm.com/Pages/news/br/pt/2015/jan/0126-1925.html|access-date=February 13, 2022|website=GM Media}}</ref>
In July 2000 launched the Industrial Complex of [[Gravataí]] in [[Rio Grande do Sul]], one of the world's most modern factories.<ref>{{Cite web|date=January 26, 2015|title=GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga|url=http://media.gm.com/Pages/news/br/pt/2015/jan/0126-1925.html|access-date=February 13, 2022|website=GM Media}}</ref>


After globalisation and selling of [[Opel]] to [[Peugeot]], vehicles like the [[Chevrolet Onix|Onix]] were made. After that, most designs came ready from Warren, mainly pickup trucks [[SAIC-GM|Saic-GM]] in Shanghai, China. Other cars were the [[Chevrolet Agile]], [[Chevrolet Meriva]], [[Opel Kadett|Chevrolet Kadett]], [[Opel Ascona|Chevrolet Monza]], [[Chevrolet Zafira]] among others.
After globalisation and selling of [[Opel]] to [[Peugeot|PSA and after Stellantis]], vehicles like the [[Chevrolet Onix|Onix]] were made from project designed and imported from [[SAIC-GM|Saic-GM]] in Shanghai, China. Most designs came ready from Warren, mainly pickup trucks. Other brazilian own projects cars were the [[Chevrolet Agile]], still based on Corsa Platform, [[Chevrolet Meriva]], [[Opel Kadett|Chevrolet Kadett]], [[Opel Ascona|Chevrolet Monza]] and [[Chevrolet Zafira]], those from Opel projects, among others brazilian own studies.


In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.
In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.
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In the social area, GM do Brasil focused activities through the [[General Motors Institute]], created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
In the social area, GM do Brasil focused activities through the [[General Motors Institute]], created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.



⚫
[[File:ChevroletS10-Carilo-06280.jpg|thumb|Brazilian [[Chevrolet S-10]] exhibited in 2019]]
In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.<ref>{{Cite web|date=February 6, 2020|title=Brazil Is Chevrolet’s Second-Largest Market Again|url=https://gmauthority.com/blog/2020/02/brazil-is-chevrolets-second-largest-market-again/|access-date=February 13, 2022|website=GM Authority}}</ref>
In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.<ref>{{Cite web|date=February 6, 2020|title=Brazil Is Chevrolet’s Second-Largest Market Again|url=https://gmauthority.com/blog/2020/02/brazil-is-chevrolets-second-largest-market-again/|access-date=February 13, 2022|website=GM Authority}}</ref>


In 2021, a huge investment of {{BRLConvert|10|b|year=}} was made to improve manufacturing in São Paulo. The investment was first announced in 2019.<ref>{{Cite web|date=January 5, 2021|title=Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/jan/0105-chevrolet.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref><ref>{{Cite web|date=January 5, 2021|title=General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros|url=https://autoesporte.globo.com/mercado/noticia/2021/01/general-motors-anuncia-investimento-de-r-10-bilhoes-para-a-producao-da-nova-chevrolet-spin-e-outros-carros.ghtml|access-date=February 13, 2022|website=AutoEsporte|language=pt-br}}</ref><ref>{{Cite web|date=January 5, 2021|title=Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano|url=https://motor1.uol.com.br/news/464397/chevrolet-investimento-sao-paulo-veiculos-ineditos/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref> Despite this, sales dropped 28.5% to 242,108 vehicles.<ref>{{Cite web|date=January 15, 2022|title=Chevrolet Brazil Sales Down 20 Percent In December 2021|url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/|access-date=February 13, 2022|website=GM Authority}}</ref><ref>{{Cite web|date=January 6, 2022|title=Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida|url=https://motor1.uol.com.br/news/559136/vendas-brasil-2021-marcas-resultado/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref>
In 2021, a huge investment of {{BRLConvert|10|b|year=}} was made to improve manufacturing in São Paulo. The investment was first announced in 2019.<ref>{{Cite web|date=January 5, 2021|title=Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/jan/0105-chevrolet.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref><ref>{{Cite web|date=January 5, 2021|title=General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros|url=https://autoesporte.globo.com/mercado/noticia/2021/01/general-motors-anuncia-investimento-de-r-10-bilhoes-para-a-producao-da-nova-chevrolet-spin-e-outros-carros.ghtml|access-date=February 13, 2022|website=AutoEsporte|language=pt-br}}</ref><ref>{{Cite web|date=January 5, 2021|title=Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano|url=https://motor1.uol.com.br/news/464397/chevrolet-investimento-sao-paulo-veiculos-ineditos/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref> Despite this, sales dropped 28.5% to 242,108 vehicles.<ref>{{Cite web|date=January 15, 2022|title=Chevrolet Brazil Sales Down 20 Percent In December 2021|url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/|access-date=February 13, 2022|website=GM Authority}}</ref><ref>{{Cite web|date=January 6, 2022|title=Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida|url=https://motor1.uol.com.br/news/559136/vendas-brasil-2021-marcas-resultado/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref>


In December 2021, GM South America announced that it will hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation.<ref>{{Cite web|date=November 19, 2021|title=GM amplia centro de pesquisa e desenvolvimento da América do Sul|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/nov/1119-gm.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref> An expansion, part of the 2020-2024 investment plan is ongoing.<ref>{{Cite web|date=January 27, 2020|title=GM faz 95 anos e se prepara para produzir modelo inédito no país|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2020/jan/0127-95years.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref>
In December 2021, GM South America announced to hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation.<ref>{{Cite web|date=November 19, 2021|title=GM amplia centro de pesquisa e desenvolvimento da América do Sul|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/nov/1119-gm.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref> At 2023 1100 Employees were dismissed. From 2024 to 2028, an investment plan of R$7 billion or US$1.4 billion is ongoing, US$350 million per year, with subside of Brazilian President, in order to review and update the models tooling products.<ref>{{Cite web|date=January 27, 2020|title=GM faz 95 anos e se prepara para produzir modelo inédito no país|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2020/jan/0127-95years.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref>


== Products ==
== Products ==
{{See also|Automotive industry in Brazil}}
{{See also|Automotive industry in Brazil}}
(all of them under the Chevrolet brand):
All of them under the [[Chevrolet]] brand:
=== Locally produced¨===
=== Locally produced===
*[[Chevrolet Onix|Onix]]
*[[Chevrolet Onix|Onix]]
*[[Chevrolet Montana|Montana]]
*[[Chevrolet Montana|Montana]]
*[[Chevrolet Spin|Spin]]
*[[Chevrolet Spin|Spin]]
*[[Chevrolet Colorado|S10]] (since 2012)
*[[Chevrolet Colorado|S10]]
*[[Chevrolet Tracker (2019)|Tracker]]
*[[Chevrolet Tracker (2019)|Tracker]]
*[[Chevrolet Trailblazer (SUV)#Second generation (RG; 2011)|TrailBlazer]] (since 2012)
*[[Chevrolet Trailblazer (SUV)#Second generation (RG; 2011)|TrailBlazer]] (since 2012)
<gallery>
File:Chevrolet Onix 011.jpg|Chevrolet Onix
File:2023 Chevrolet Montana Premier (Brazil) front view 02.jpg|Chevrolet Montana
File:2019 Chevrolet Spin (Arequipa, Perú).jpg|Chevrolet Spin
⚫
File:ChevroletS10-Carilo-06280.jpg|Chevrolet S10
File:2019 Chevrolet Tracker 004.jpg|Chevrolet Tracker
File:Chevrolet TrailBlazer 003.jpg|Chevrolet TrailBlazer
</gallery>


=== Imported ===
=== Imported ===
*[[Chevrolet Bolt EV|Bolt]] (on hold, due to chip shortage) – From the [[United States|USA]]
*[[Chevrolet Blazer EV]]
*[[Chevrolet Bolt EV|Bolt EV]] (on hold, due to chip shortage) – From the [[United States|USA]]
*[[Chevrolet Cruze|Cruze]] (sedan and hatchback) – From [[Argentina]]
*[[Chevrolet Camaro (sixth generation)|Camaro]] (coupé and convertible) – From the [[United States|USA]] (on hold)
*[[Chevrolet Equinox|Equinox]] – From [[Mexico]]
*[[Chevrolet Equinox|Equinox]] – From [[Mexico]]
*[[Chevrolet Silverado|Silverado]]
<gallery>
File:Chevrolet Camaro, front.jpg|Chevrolet Camaro
File:Chevrolet Equinox III facelift 001.jpg|Chevrolet Equinox
File:Chevrolet Bolt.jpg|Chevrolet Bolt
</gallery>


==References==
==References==

Latest revision as of 12:12, 27 September 2024

General Motors do Brasil Ltda.[1]
Company typeWholly owned subsidiary
IndustryAutomotive
Founded1925; 100 years ago (1925)
Headquarters
São Caetano do Sul
,
Brazil
Key people
Santiago Chamorro, (CEO)
ProductsAutomobiles, pickups
BrandsChevrolet
RevenueDecrease US$7.31 billion[1] (2012)
ParentGeneral Motors
Websitechevrolet.com.br

General Motors do Brasil is the largest subsidiary of General Motors in South America, one of the oldest and largest car producers in Brazil.

Founded in 1925 and initially located in the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States.

History

[edit]
Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959

Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in São Caetano do Sul, São Paulo.

In 1958, a second factory was opened in São José dos Campos, officially inaugurated a year later by Juscelino Kubitschek, the President of Brasil at the time, for die casting and other cars assemblies.

GM introduced its first car in the country, the Chevrolet Opala, in 1968.

In 1973, GM launched the Chevrolet Chevette, which has accumulated sales exceeding 1.2 million units. It was replaced by the Chevrolet Corsa in 1994, the first economy car with electronic fuel injection in Brazil, after tests were conducted near Indaiatuba.

From 1968 until 2005, GM used Opel-developed cars badged as "Chevrolet".

In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories.[2]

After globalisation and selling of Opel to PSA and after Stellantis, vehicles like the Onix were made from project designed and imported from Saic-GM in Shanghai, China. Most designs came ready from Warren, mainly pickup trucks. Other brazilian own projects cars were the Chevrolet Agile, still based on Corsa Platform, Chevrolet Meriva, Chevrolet Kadett, Chevrolet Monza and Chevrolet Zafira, those from Opel projects, among others brazilian own studies.

In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.

In 2005, exports reached a value of US$ 1.6 billion, for the shipment of 114,994 complete knock-down (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.

In the social area, GM do Brasil focused activities through the General Motors Institute, created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.

In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.[3]

In 2021, a huge investment of R$10 billion (US$1.86 billion) was made to improve manufacturing in São Paulo. The investment was first announced in 2019.[4][5][6] Despite this, sales dropped 28.5% to 242,108 vehicles.[7][8]

In December 2021, GM South America announced to hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation.[9] At 2023 1100 Employees were dismissed. From 2024 to 2028, an investment plan of R$7 billion or US$1.4 billion is ongoing, US$350 million per year, with subside of Brazilian President, in order to review and update the models tooling products.[10]

Products

[edit]
See also: Automotive industry in Brazil

All of them under the Chevrolet brand:

Locally produced

[edit]
  • Chevrolet Onix
    Chevrolet Onix
  • Chevrolet Montana
    Chevrolet Montana
  • Chevrolet Spin
    Chevrolet Spin
  • Chevrolet S10
    Chevrolet S10
  • Chevrolet Tracker
    Chevrolet Tracker
  • Chevrolet TrailBlazer
    Chevrolet TrailBlazer

Imported

[edit]
  • Chevrolet Camaro
    Chevrolet Camaro
  • Chevrolet Equinox
    Chevrolet Equinox
  • Chevrolet Bolt
    Chevrolet Bolt

References

[edit]
  1. ^ a b "Ficha General Motors" [General Motors data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 20 September 2013. Retrieved 8 November 2013.
  2. ^ "GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga". GM Media. January 26, 2015. Retrieved February 13, 2022.
  3. ^ "Brazil Is Chevrolet's Second-Largest Market Again". GM Authority. February 6, 2020. Retrieved February 13, 2022.
  4. ^ "Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos". GM Media (in Portuguese). January 5, 2021. Retrieved February 13, 2022.
  5. ^ "General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros". AutoEsporte (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
  6. ^ "Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano". Motor1 (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
  7. ^ "Chevrolet Brazil Sales Down 20 Percent In December 2021". GM Authority. January 15, 2022. Retrieved February 13, 2022.
  8. ^ "Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida". Motor1 (in Brazilian Portuguese). January 6, 2022. Retrieved February 13, 2022.
  9. ^ "GM amplia centro de pesquisa e desenvolvimento da América do Sul". GM Media (in Portuguese). November 19, 2021. Retrieved February 13, 2022.
  10. ^ "GM faz 95 anos e se prepara para produzir modelo inédito no país". GM Media (in Portuguese). January 27, 2020. Retrieved February 13, 2022.
[edit]
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