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{{Short description|French tobacco paraphernalia brand}}
{{Distinguish|Rizal}}
{{Distinguish|Rizal (disambiguation){{!}}Rizal|Rizz (slang){{!}}Rizz}}
{{Advert|date=April 2022}}
{{Infobox brand
{{Infobox brand
| name = Rizla
| name = Rizla
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| producedby =
| producedby =
| country = [[France]]
| country = [[France]]
| introduced = {{start date and age|1886}} <ref name=history/>
| introduced = {{start date and age|1886}}<ref name=history/>
| discontinued =
| discontinued =
| related =
| related =
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| module = <!-- or: misc -->
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| module1 = <!-- or: misc1 -->
| footnotes = Carcinogenicity: [[IARC group 1]]

}}
}}
'''Rizla''', commercially styled '''Rizla+''' ("Riz La Croix") {{IPAc-en|ˈ|r|ɪ|z|l|ə}}, is a French brand of [[rolling paper]]s and other related [[paraphernalia]] in which [[tobacco]], or [[marijuana]], or a mixture, is rolled to make handmade [[joint (cannabis)|joint]]s and [[cigarette]]s.
'''Rizla''' ({{IPAc-en|ˈ|r|ɪ|z|l|ə}}), commercially styled '''Rizla+.''', is a French brand of [[rolling paper]]s and other related [[paraphernalia]] in which [[tobacco]], [[marijuana]], or a mixture of the two, is rolled to make handmade [[joint (cannabis)|joint]]s and [[cigarette]]s.

The company was sold in 1997 to [[Imperial Brands|Imperial Tobacco]].
The company was sold in 1997 to [[Imperial Brands|Imperial Tobacco]].


The name "Rizla" came in 1886 ("Riz" being the French word for rice and "La+" as an abbreviation of Lacroix).<ref name=history/> Rizla rolling papers are available in a range of thicknesses, indicated by the colour of the packaging, and sizes.
The name "Rizla" came in 1886 (''riz'' being the French word for "rice" and ''La+'' an abbreviation of ''Lacroix'', "the cross").<ref name=history/> Rizla rolling papers are available in a range of thicknesses, indicated by the colour of the packaging, and sizes.


==History==
==History==


===Creation===
===Creation===
Pierre Lacroix was inspired to begin the production of rolling papers when, in the year 1532, he traded some paper for a bottle of fine [[Champagne (wine)|champagne]] and realized their potential market.<ref>{{cite web |url=http://www.cigaretterollingpapers.co.uk/History-of-Tobacco--Weed-3-w.asp |title=A History of Tobacco |accessdate=17 March 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130307175947/http://www.cigaretterollingpapers.co.uk/history-of-tobacco--weed-3-w.asp |archivedate=7 March 2013 }}</ref><ref name=history>[https://www.rizla.co.uk/history/ History] on Rizla website (7 Sep 2020)</Ref>
Pierre Lacroix was inspired to begin the production of rolling papers when, in the year 1532, he traded some paper for a bottle of fine [[Champagne (wine)|champagne]] and realized their potential market.<ref>{{cite web |url=http://www.cigaretterollingpapers.co.uk/History-of-Tobacco--Weed-3-w.asp |title=A History of Tobacco |access-date=17 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130307175947/http://www.cigaretterollingpapers.co.uk/history-of-tobacco--weed-3-w.asp |archive-date=7 March 2013 }}</ref><ref name=history>[https://www.rizla.co.uk/history/ History] on Rizla website (7 Sep 2020)</ref>


===The company breaks out===
===The company breaks out===
[[File:Rizla 1881.jpg|thumb|170px|1881 Rizla- no glue strip]]
[[File:Rizla 1881.jpg|thumb|170px|1881 Rizla- no glue strip]]
In 1660, having perfected the first paper specifically designed for rolling, the Lacroix family began production.<ref name=history/> Despite the early success, it was not until 76 years later in 1736 that the family acquired their own paper-mill, purchased by François Lacroix, founder of the Lacroix Rolling Paper company.<ref name=history /> In 1796 Napoleon granted the Lacroix company a licence to produce rolling papers for his troops.<ref name=history />
In 1660, having perfected the first paper specifically designed for rolling, the Lacroix family began production.<ref name=history/> Despite the early success, it was not until 76 years later in 1736 that the family acquired their own paper-mill, purchased by François Lacroix, founder of the Lacroix Rolling Paper company.<ref name=history /> In 1796 Napoleon granted the Lacroix company a licence to produce rolling papers for his troops.<ref name=history /> However, ''[[The Economist]]'' magazine has questioned the Napoleon story, reporting that "A museum in Angoulème, the Lacroix ancestral seat, calls this historical “fantasy” and says that until 1860 the family manufactured paper but not for cigarettes."<ref>{{Cite news|date=2021-01-16|title=Branding lessons from Rizla|newspaper=The Economist|url=https://www.economist.com/business/2021/01/16/branding-lessons-from-rizla|access-date=2021-01-18|issn=0013-0613}}</ref>


In 1865, a change was made to the formula—the tissue previously used in the papers was replaced with paper made from rice.<ref name=history /> It is this change to [[rice paper]] that caused the name "RizLa+" to emerge: a combination of the French word ''riz'' {{IPAc-fr|ʁ|i}} (meaning rice) with "La" and a cross, representing the Lacroix family name, which literally means "[[Christian Cross|The Cross]]".<ref name=history />
In 1865, a change was made to the formula—the tissue previously used in the papers was replaced with paper made from rice.<ref name=history /> It is this change to [[rice paper]] that caused the name "RizLa+" to emerge: a combination of the French word ''riz'' {{IPA|fr|ʁi|}}, meaning "rice", with ''La'' and a cross, representing the Lacroix family name, which literally means "[[Christian Cross|The Cross]]".<ref name=history />


=== 20th century and beyond===
=== 20th century and beyond ===
⚫
{{unreferenced section|date=January 2022}}
[[File:Rizla carton publicitaire (1917).jpg|thumb|170px|Rizla 1917 advertisement]]
[[File:Rizla carton publicitaire (1917).jpg|thumb|170px|Rizla 1917 advertisement]]
Rizla produced some of the first flavoured papers in 1906, with the release of [[menthol]] and [[strawberry]]. The first Rizla Blue fine-weight rolling papers were produced in 1910, with thinner paper and a more pronounced tobacco flavour. RizLa also released one of the first [[rolling machine]]s.
Rizla produced some of the first flavoured papers in 1906, with the release of [[menthol]] and [[strawberry]]. The first Rizla Blue fine-weight rolling papers were produced in 1910, with thinner paper and a more pronounced tobacco flavour. RizLa also released one of the first [[rolling machine]]s.
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In 1942, the Rizla brand revolutionized the world of rolling papers when the Lacroix brothers acquired a patent for applying [[Natural gum|gum]] to the edge of rolling papers. This new feature solidified Rizla's position as a leader in the rolling paper industry, placing them at the top of the market.
In 1942, the Rizla brand revolutionized the world of rolling papers when the Lacroix brothers acquired a patent for applying [[Natural gum|gum]] to the edge of rolling papers. This new feature solidified Rizla's position as a leader in the rolling paper industry, placing them at the top of the market.


In 1977, thirty-three years after the brand name change, Rizla released the first of their King Size rolling papers. The standard sized papers measure 69x35mm. In most countries they are packed in a single interleaved stack of 50 papers, but in Belgium the packages contain two parallel stacks totalling 100 papers, which typically retail for €0.80-€1.00.
In 1977, thirty-three years after the brand name change, Rizla released the first of their King Size rolling papers. The standard sized papers measure 69 x 35 mm. In most countries they are packed in a single interleaved stack of 50 papers, but in Belgium the packages contain two parallel stacks totalling 100 papers, which typically retail for €0.80{{En dash}}1.00.


Different thicknesses are colour-coded as follows:
Different thicknesses are colour-coded as follows:
Line 67: Line 73:


From 2006 until 2011, Rizla sponsored the [[Suzuki]] [[MotoGP]] bike under [[Rizla Suzuki]] MotoGP team, which was ridden by [[Álvaro Bautista]].
From 2006 until 2011, Rizla sponsored the [[Suzuki]] [[MotoGP]] bike under [[Rizla Suzuki]] MotoGP team, which was ridden by [[Álvaro Bautista]].

==Cultural references==
⚫
{{In popular culture|section|date=January 2018}}
* The brand is mentioned several times in [[Alex Garland]]’s 1996 novel ''[[The Beach (novel)|The Beach]]''.
* In the 2014 film [[Kingsman: The Secret Service|Kingsman]], Dean and his mother ask Eggsy if he has any Rizla.
* [[Amy Winehouse]] mentions Rizla in her 2003 song "Bestfriends, right".
* [[QBoy]] mentions Rizla in his rap in the single "DragOn" - a weed smoking hip hop anthem in 2015; "''Blue Slims and a fat 20 bag of Lemon Haze''".
* [[Parquet Courts]] mentions Rizla in the song "Yonder is Closer to the Heart" off the 2012 album ''[[Light Up Gold]]''.<ref>"Parquet Courts - Yonder Is Closer To The Heart Lyrics | MetroLyrics." http://www.metrolyrics.com/yonder-is-closer-to-the-heart-lyrics-parquet-courts.html. Retrieved 2015-08-24</ref>
* [[Lily Allen]] mentions Rizla in her 2014 song, "Our Time".
* [[Natalia Kills]] mentions Rizla in her 2013 song "Problem".
* English [[folk music|folk singer]] [[Nick Drake]]'s first album, ''[[Five Leaves Left]]'', took its title from a warning which was included in packs of Rizla papers in the 1960s indicating that only five papers remained.<ref>{{cite web |url=http://www.nickdrake.com/five_leaves_left.html |title=Five Leaves Left - Nick Drake |publisher=www.nickdrake.com |accessdate=2010-10-02 }}</ref> More recently, this warning has been replaced by a ten-paper warning.
* [[Julian Marley]] mentions Rizla Papers in "Boom Draw" ... Lyrics: "Haffa send fi a Rizla, we gonna burn down Babylon.."
* Reggae artist [[Pablo Gad]]'s 1980 song, Hard Times, mentions Rizla papers in its hook.<ref>{{cite web |url=http://www.roots-archives.com/release/432#rel375 |title=Roots Archive: Pablo Gad - The Best of Pablo Gad |publisher=www.roots=-archives.com |accessdate=2011-07-25 }}</ref> The lyric, which has become recognizable in its own right, goes, "When I was a youth I used to bun [sic] Cali weed, in a Rizla, we used to bun it in a Rizla." This line has since been sampled by electronic artists such as [[The Prodigy]], [[Ed Solo]] & [[Skool of Thought]], [[Krafty Kuts]], and Matta.
* Reggae Artist [[Triston Palmer]]'s Song "Joker Smoker", released 1982, is about a stoner guy who begs for all the ingredients for rolling a [[Joint]], also mentioning Rizla rolling papers.
* 1985 album ''[[Whatever Happened to Jugula?]]'' by [[Roy Harper (singer)|Roy Harper]] and [[Jimmy Page]] features an unravelled orange Rizla pack as [[cover art]].
* In [[Slovenia]], [[Serbia]], [[Croatia]], [[Bosnia and Herzegovina|Bosnia]], [[Peru|Perú]], [[Ireland]], [[South Africa]], [[Israel]], [[Pakistan]], [[Finland]] and the [[United Kingdom]], Rizla is [[genericized trademark]] name for rolling paper.
* 1991 [[Bim Sherman]] and Japanese Fusion band [[Audio Active]] had a hit with Free The Marijuana. Opening lyric: "Pass me the Rizla, let me wrap-up me ganja".
* 1993 [[12-inch single]] ''[[I Ain't Goin' Out Like That]]'' by [[Cypress Hill]] features an unravelled orange Rizla pack as [[cover art]].
* In the British TV series [[Peep Show (TV series)|Peep Show]], Season 6, episode 4, 'The Affair' (2009), Mark assures Jez on the phone that he bought his Rizla papers from the corner shop.
* The Greek group [[Zontanoi Nekroi]] mentions Rizla in their song "Halia Halia".
* [[The Streets]] mention Rizla in their song "[[Has It Come to This?]]".
* The UK Grime artist, [[Skepta]], mentions Rizla in his song "Track 8" on his 2012 mixtape, ''Blacklisted''.
* UK Grime MC, [[D Double E]], mentions Rizla in his song "Seeing Double" from his 2018 album, ''Jackuum''.
* UK hip-hop artists [[London Posse]] mention Rizla in the song "Pass Me The Rizla" on the "Ruffness: The British Underground" EP
* [[Peter Tosh]] sang the line, "Lend me a Rizla" in his 1979 song "Buk-In-Hamm Palace" off the album [[Mystic Man]].
* The British [[post-punk]] band, [[Shame (band)|Shame]], has a song titled "One Rizla" on their 2018 [[Songs of Praise (Shame album)|Songs of Praise]] album.


==See also==
==See also==
Line 103: Line 83:


== External links ==
== External links ==
{{Commons cat|Rizla (rolling paper)}}
{{Commons category|Rizla (rolling paper)}}
* {{official website|https://www.rizla.co.uk/}}
* {{official website|https://www.rizla.co.uk/}}


Latest revision as of 15:35, 28 September 2024

Not to be confused with Rizal or Rizz.
Rizla
Product typeRolling paper
OwnerImperial Brands (1997–)
CountryFrance
Introduced1886; 138 years ago (1886)[1]
MarketsEurope
Carcinogenicity: IARC group 1

Rizla (/ˈrɪzlə/), commercially styled Rizla+., is a French brand of rolling papers and other related paraphernalia in which tobacco, marijuana, or a mixture of the two, is rolled to make handmade joints and cigarettes.

The company was sold in 1997 to Imperial Tobacco.

The name "Rizla" came in 1886 (riz being the French word for "rice" and La+ an abbreviation of Lacroix, "the cross").[1] Rizla rolling papers are available in a range of thicknesses, indicated by the colour of the packaging, and sizes.

History

[edit]

Creation

[edit]

Pierre Lacroix was inspired to begin the production of rolling papers when, in the year 1532, he traded some paper for a bottle of fine champagne and realized their potential market.[2][1]

The company breaks out

[edit]
1881 Rizla- no glue strip

In 1660, having perfected the first paper specifically designed for rolling, the Lacroix family began production.[1] Despite the early success, it was not until 76 years later in 1736 that the family acquired their own paper-mill, purchased by François Lacroix, founder of the Lacroix Rolling Paper company.[1] In 1796 Napoleon granted the Lacroix company a licence to produce rolling papers for his troops.[1] However, The Economist magazine has questioned the Napoleon story, reporting that "A museum in Angoulème, the Lacroix ancestral seat, calls this historical “fantasy” and says that until 1860 the family manufactured paper but not for cigarettes."[3]

In 1865, a change was made to the formula—the tissue previously used in the papers was replaced with paper made from rice.[1] It is this change to rice paper that caused the name "RizLa+" to emerge: a combination of the French word riz [ʁi], meaning "rice", with La and a cross, representing the Lacroix family name, which literally means "The Cross".[1]

20th century and beyond

[edit]
Rizla 1917 advertisement

Rizla produced some of the first flavoured papers in 1906, with the release of menthol and strawberry. The first Rizla Blue fine-weight rolling papers were produced in 1910, with thinner paper and a more pronounced tobacco flavour. RizLa also released one of the first rolling machines.

In 1942, the Rizla brand revolutionized the world of rolling papers when the Lacroix brothers acquired a patent for applying gum to the edge of rolling papers. This new feature solidified Rizla's position as a leader in the rolling paper industry, placing them at the top of the market.

In 1977, thirty-three years after the brand name change, Rizla released the first of their King Size rolling papers. The standard sized papers measure 69 x 35 mm. In most countries they are packed in a single interleaved stack of 50 papers, but in Belgium the packages contain two parallel stacks totalling 100 papers, which typically retail for €0.80–1.00.

Different thicknesses are colour-coded as follows:

  • 26.5 gm−2 liquorice
  • 23 white
  • 20 orange
  • 17.5 red (with cut corners green)
  • 14.5 blue, pink
  • 13.5 silver

In 1978 Fernand Painblanc took control of Rizla, bringing the tradition of Lacroix family ownership to an end.

The liquorice-flavoured paper was released in 1981. In 1986, Rizla began rapid growth and large-scale advertising. One successful advertising campaign in 1986 was a popular series of calendars, T-Shirts and posters. A café franchise, which was featured at various concerts in the UK in 1996, was also extremely popular. In 1997 they produced a limited edition King Size Rizla+ Purple medium-weight, extra width, king size rolling paper, in celebration of the Phoenix music festival.

Pack of Rizla Silver pictured in 2019

In 1997, Rizla was sold to Imperial Tobacco. One year later, Rizla continued their string of expansion and large-scale advertising, going so far as to release their own line of clothing, sold at their cafés. In 2002 Rizla closed a deal with Suzuki and became one of their top motor-bike racing sponsors, forming the Rizla-Suzuki racing team. The Caterham Superlight R500 sports is available with Rizla markings following its launch in collaboration with Rizla-Suzuki.

Rizla added a new paper to its lineup in 2003, with the introduction of the Rizla+ Silver, Ultra-Thin, King Size rolling paper. In 2003 the UK Advertising Standards Agency upheld a complaint that Rizla+ had alluded to their products' association with cannabis in a print advertisement that bore the caption "twist and burn".

In 2004, two more types of Rizla papers were released; one, the Rizla Red, Medium Weight, Slim paper is exclusive to the United Kingdom and The Republic of Ireland. The other variety released in 2003 was the Rizla+ Silver (regular size) Ultra-Thin rolling paper.

In 2002, Imperial Tobacco closed Rizla's historic factory at Mazères-sur-Salat near Saint-Gaudens (south of France). In September 2005 Imperial Tobacco announced the closure of Rizla's Treforest factory at Pontypridd near Cardiff in South Wales with a loss of 134 jobs. After the closure of the factory, Rizla production is now concentrated at Wilrijk, Belgium.

From 2006 until 2011, Rizla sponsored the Suzuki MotoGP bike under Rizla Suzuki MotoGP team, which was ridden by Álvaro Bautista.

See also

[edit]

References

[edit]
  1. ^ a b c d e f g h History on Rizla website (7 Sep 2020)
  2. ^ "A History of Tobacco". Archived from the original on 7 March 2013. Retrieved 17 March 2013.
  3. ^ "Branding lessons from Rizla". The Economist. 2021-01-16. ISSN 0013-0613. Retrieved 2021-01-18.
[edit]
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