Maxwell Dane: Difference between revisions
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| ⚫ | '''Maxwell "Mac" Dane''' ( |
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| name = Maxwell Dane |
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| birth_date = June 7, 1906 |
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| death_date = August 8, 2004 (age 98) |
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| nationality = American |
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| education = |
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| occupation = |
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| known_for = Co-founder of the [[Doyle Dane Bernbach]] |
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| children = Henry Dane |
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| spouse = Esther Dane |
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| ⚫ | '''Maxwell "Mac" Dane''' (June 7, 1906 – August 8, 2004) was an American [[advertising]] executive and co-founder of the [[Doyle Dane Bernbach]] agency, known as DDB, that was established in [[Manhattan]] in 1949. For advertising against [[President of the United States|U.S. presidential]] candidate [[Barry Goldwater]] in 1964, he became one of the original twenty people mentioned on [[Nixon's Enemies List]]. |
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Born in [[Cincinnati, Ohio|Cincinnati]], [[Ohio]], Dane began his advertising career in his mid-teens, working as secretary to the manager of advertising at [[Stern Bros.]] in [[New York]], and later as [[retail]] promotion manager at the ''[[New York Evening Post]]''. Subsequently, he worked as advertising and promotion manager at ''[[Look magazine]]'', where he met [[Ned Doyle|James "Ned" Doyle]]. |
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==Biography== |
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| ⚫ | In |
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Born to a [[American Jews|Jewish]] family<ref>[http://www.jewishvirtuallibrary.org/advertising Jewish Virtual Library: "Modern Jewish History: Advertising"] retrieved May 4, 2017</ref><ref name=Interview>[https://web.archive.org/web/20180911045056/http://www.ddb60s.com/Interview%20with%20-%20Maxwell%20Dane.pdf Interview with: Maxwell Dane at - DDB in the '60s] retrieved June 2, 2017</ref><ref>{{Cite news|first= |last= |authorlink= |title= Select List Of Personna Non Grata |newspaper=Jewish Post (Indianapolis) |date=6 July 1973 |url= https://newspapers.library.in.gov/cgi-bin/indiana?a=d&d=JPOST19730706-01.1.7&e=-------en-20--1--txt-txIN------- |accessdate=}}</ref> in [[Cincinnati, Ohio|Cincinnati]], [[Ohio]]. He spoke [[Yiddish]] in his home.<ref name=Interview/> Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at [[Stern Brothers]] in [[Manhattan]], and later, as retail promotion manager at the ''[[New York Evening Post]]''. Subsequently, he worked as advertising and promotion manager at ''[[Look (American magazine)|Look magazine]]'', where he met [[James Edwin Doyle|James "Ned" Doyle]]. |
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| ⚫ | In 1941, Dane began work as advertising promotion manager for the New York radio station, [[WMCA (AM)|WMCA]]. During [[World War II]], he arranged for ''[[The New York Times]]'' to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, ''Maxwell Dane, Inc.'' His short-lived agency was closed in 1949 when Dane co-founded [[Doyle Dane Bernbach]] (DDB) with James Doyle, and Doyle's friend, [[William Bernbach]]. |
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| ⚫ | When DDB, then considered a predominantly [[United States Democratic Party|Democratic]] |
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| ⚫ | When DDB, then considered a firm handling predominantly [[United States Democratic Party|Democratic]] candidates during political campaigns, produced the 1964 television commercial [[Daisy (television advertisement)|''Daisy'']] in support of [[Lyndon Johnson]]'s Presidential campaign, Dane was added to [[Nixon's Enemies List]] with the remark: |
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At DDB Dane oversaw finance and [[public relations]] functions, later becoming the chairman of the executive committee, secretary and treasurer. He retired from DDB in [[1971]]. |
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At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. His obituary noted, that "after a brief illness, Dane died in his New York home on August 8, 2004. Dane is survived by his wife Esther, his son Henry Dane, four grandchildren; Abraham, Michael, Marion and Samuel, and seven great grandchildren."{{Quote without source|date=September 2024}} |
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==References== |
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== External links == |
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{{reflist}} |
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* [http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1000609939 Biography of Maxwell Dane], from AdWeek.com |
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* [http://www.signonsandiego.com/uniontrib/20040812/news_1m12dane.html Maxwell Dane's Obituary] from ''[[The San Diego Union-Tribune]]'' |
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{{Authority control}} |
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{{DEFAULTSORT:Dane, Maxwell}} |
{{DEFAULTSORT:Dane, Maxwell}} |
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[[Category:1906 births]] |
[[Category:1906 births]] |
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[[Category:2004 deaths]] |
[[Category:2004 deaths]] |
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[[Category:Businesspeople |
[[Category:Businesspeople from Cincinnati]] |
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[[Category: |
[[Category:American advertising executives]] |
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[[Category:Nixon's Enemies List]] |
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[[Category:20th-century American Jews]] |
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[[Category:Businesspeople from New York City]] |
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Latest revision as of 19:49, 30 September 2024
Maxwell Dane | |
|---|---|
| Born | June 7, 1906 |
| Died | August 8, 2004 (age 98) |
| Nationality | American |
| Known for | Co-founder of the Doyle Dane Bernbach |
| Spouse | Esther Dane |
| Children | Henry Dane |
Maxwell "Mac" Dane (June 7, 1906 – August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candidate Barry Goldwater in 1964, he became one of the original twenty people mentioned on Nixon's Enemies List.
Biography
[edit]Born to a Jewish family[1][2][3] in Cincinnati, Ohio. He spoke Yiddish in his home.[2] Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at Stern Brothers in Manhattan, and later, as retail promotion manager at the New York Evening Post. Subsequently, he worked as advertising and promotion manager at Look magazine, where he met James "Ned" Doyle.
In 1941, Dane began work as advertising promotion manager for the New York radio station, WMCA. During World War II, he arranged for The New York Times to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, Maxwell Dane, Inc. His short-lived agency was closed in 1949 when Dane co-founded Doyle Dane Bernbach (DDB) with James Doyle, and Doyle's friend, William Bernbach.
When DDB, then considered a firm handling predominantly Democratic candidates during political campaigns, produced the 1964 television commercial Daisy in support of Lyndon Johnson's Presidential campaign, Dane was added to Nixon's Enemies List with the remark:
The top Democratic advertising firm—they destroyed Goldwater in 1964. They should be hit hard starting with Dane.
At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. His obituary noted, that "after a brief illness, Dane died in his New York home on August 8, 2004. Dane is survived by his wife Esther, his son Henry Dane, four grandchildren; Abraham, Michael, Marion and Samuel, and seven great grandchildren."[This quote needs a citation]
References
[edit]- ^ Jewish Virtual Library: "Modern Jewish History: Advertising" retrieved May 4, 2017
- ^ a b Interview with: Maxwell Dane at - DDB in the '60s retrieved June 2, 2017
- ^ "Select List Of Personna Non Grata". Jewish Post (Indianapolis). 6 July 1973.
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