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Coordinates: 52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
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{{Primary sources|date=November 2019}}
{{Primary sources|date=November 2019}}
{{Use dmy dates|date=December 2019}}
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{{short description|Professional association in market research and insights}}

{{Infobox organization
{{Infobox organization
| name = ESOMAR
| name = ESOMAR
| full_name = European Society for Opinion and Marketing Research
| full_name =
| native_name =
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| successor =
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| formation = {{start date and age|1947}}{{efn|name=When1947}}
| formation = {{start date and age|1947}}{{efn|name=When1947}}
| founder =
| founder = Data analytics professionals and researchers in 1947
| founding_location =
| founding_location =
| extinction = <!-- use {{end date and age|YYYY|MM|DD}} -->
| extinction = <!-- use {{end date and age|YYYY|MM|DD}} -->
| merger =
| merger =
| type =
| type =
| tax_id = <!-- or | vat_id = (for European organizations) -->
| vat_id =
| registration_id = <!-- for non-profit org -->
| registration_id = <!-- for non-profit org -->
| status =
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| coordinates = {{coord|52.309|4.948|display=inline, title}}
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| students =
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| website = {{URL|esomar.org}}
| website = {{URL|https://esomar.org}}
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'''ESOMAR''' is a [[membership organization]] for market, social, and opinion researchers that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}} The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}} ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the [[International Chamber of Commerce]] (ICC) since 1977.{{Sfnp|ICC|2019a}}
'''ESOMAR''' is a global [[professional association]] for [[market research]] and [[Customer insight|insights]] that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}} The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}} ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the [[International Chamber of Commerce]] (ICC) since 1977.{{Sfnp|ICC|2019a}}


==History==
==History==
ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}} In 1948 the first version of code of practice for members was published.{{Sfnp|ICC|2019a}} In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}} From the revision in 2016 the title and content was changed to include [[data analytics]].{{Sfnp|ICC|2019b}}
ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}} In 1948 the first version of code of practice for members was published.{{Sfnp|Polonsky|Waller|2004|p=72}} In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}} From the revision in 2016 the title and content was changed to include [[data analytics]].{{Sfnp|ICC|2019b}}


==Activities==
==Activities==
ESOMAR produces information about market, opinion, and social research as well as data analytics.{{Sfnp|Nilsson|2018|pp=iv, 49–51}}<ref>{{Cite web |title=The ICC/ESOMAR International Code |url=https://esomar.org/code-and-guidelines/icc-esomar-code |access-date=September 9, 2023}}</ref> An annual multi-day congress is held in-person,<ref>{{Cite web |title=ESOMAR Congress |url=https://www.esomar-congress.com/ |access-date=September 11, 2023}}</ref><ref>{{Cite web |title=ESOMAR Congress 2022 |url=https://esomar.org/initiatives/congress-2022 |access-date=September 11, 2023}}</ref> except in 2020 and 2021 when it was held as a virtual "Insights Festival".<ref>{{Cite web |title=ESOMAR Insights Festival 2021 | website=[[YouTube]] |url=https://www.youtube.com/live/Zw3RgH1MPy4?si=yTzXDMRIUwKX41op |access-date=September 11, 2023}}</ref><ref>{{Cite web |title=ESOMAR Insights Festival 2020 |url=https://shop.esomar.org/events/2020/insights-festival-2020/insights-festival-2020-overview |access-date=September 11, 2023}}</ref>
ESOMAR produces information about market research,{{Sfnp|Nilsson|2018|pp=iv, 49–51}} with much of the archive restricted to ESOMAR members.{{Sfnp|ESOMAR|2019}}

⚫
ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher [[Wiley Online Library]] claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}
Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.<ref>{{Cite web |title=Research World |url=https://researchworld.com/ |access-date=September 10, 2023}}</ref>
⚫
Until 2019, ESOMAR produced the ''Research World'' magazine bi-monthly, with publisher [[Wiley Online Library]] claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.<ref>{{Cite web |title=ESOMAR Foundation |url=https://esomarfoundation.org/ |access-date=September 12, 2023}}</ref>


As a [[professional association]], ESOMAR has several [[Award|awards]] for market research and insights professionals. Since 2021, ESOMAR publishes [[Insight250]], a yearly award recognising 250 leaders in the industry worldwide.<ref>{{Cite web |date=2024-09-30 |title=2024 Insight250 Official Announcement of Winners |url=https://esomar.org/events/2024-insight250-official-announcement-of-winners |website=ESOMAR}}</ref> In addition, every year ESOMAR presents several awards,<ref>{{Cite web |title=Awards |url=https://esomar.org/awards |website=esomar.org}}</ref> including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,<ref>{{Cite web |title=Research Effectiveness Awards |url=https://esomar.org/initiatives/research-effectiveness-awards |website=esomar.org}}</ref> and the ESOMAR Partner Awards.
==Notes, references and sources==


===Notes===
== Notes ==
{{Notelist}}
{{Notelist}}


===References===
== References ==
{{Reflist}}
{{Reflist}}

{{Refbegin}}
⚫
* {{cite book|last1=Corbin|first1=Ruth M.|last2=Bleibaum|first2=Rebecca N.|last3=Jirgal|first3=Tom|last4=Mallen|first4=David|last5=Van Dongen|first5=Christine A.|date=26 November 2018
|isbn=978-0128054710|oclc=1078666387|publisher=Academic Press|title=Practical Guide to Comparative Advertising: Dare to Compare|display-authors=1|ref=harv}}
* {{cite web|last1=ESOMAR|date=2019|access-date=13 December 2019|url=https://www.esomar.org/community/join-esomar|website=esomar.org|title=Join ESOMAR
|url-status=live|archive-url=https://web.archive.org/web/20191213174334/https://www.esomar.org/community/join-esomar|archive-date=13 December 2019|ref=harv}}
⚫
* {{cite web|last1=ESOMAR|last2=Raben|first2=Finn|date=2019|access-date=13 December 2019|url=https://www.esomar.org/what-we-do/about-us|website=esomar.org|title=About us
|url-status=live|archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us|archive-date=13 December 2019|ref=harv}}
* {{Cite web|last=ICC|date=2019a|website=ICC|title=ICC/ESOMAR International Code on Market and Social Research
|url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/|access-date=13 December 2019|url-status=live
|archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/
|archive-date=13 December 2019|ref=harv}}
* {{Cite web|last=ICC|date=2019b|website=ICC|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
|url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/|access-date=13 December 2019|url-status=live
|archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/
|archive-date=13 December 2019|ref=harv}}
⚫
* {{cite thesis|last=Nilsson|first=Johan|date=2018|title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics
|doi=10.3384/diss.diva-144816|type=PhD|publisher=Linköping University|ref=harv}}
⚫
* {{cite book|last1=Polonsky|first1=Michael J.|last2=Waller|first2=David S.|date=31 Aug 2004|isbn=978-0761922490|oclc=982525073|publisher=SAGE Publications, Inc|edition=1|title=Designing and Managing a Research Project: A Business Student's Guide|ref=harv|url-access=registration|url=https://archive.org/details/designingmanagin0000polo}}
⚫
* {{cite web|last=Wiley|date=2019|title=Research World|website=Wiley|url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
|archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
|access-date=13 December 2019|url-status=live|archive-date=13 December 2019|ref=harv}}
⚫
{{Refend}}


==Further reading==
==Further reading==
{{refbegin}}
* {{cite web|last1=ESOMAR|last2=ICC|date=December 2007|title=ICC/ESOMAR International Code on Market and Social Research
* {{cite web|last1=ESOMAR|last2=ICC|date=December 2007|title=ICC/ESOMAR International Code on Market and Social Research
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf|
|archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|archive-date=3 September 2018|url-status=live|edition=4|ref=harv}}
|archive-date=3 September 2018|url-status=live|edition=4}}
* {{cite web|last1=Danilovich|first1=John|last2=Raben|first2=Finn|date=2016|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
* {{cite web|last1=Danilovich|first1=John|last2=Raben|first2=Finn|date=2016|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live|
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live
|archive-url=https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|archive-date=27 March 2019
|archive-url=https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|archive-date=27 March 2019
|ref=harv}}
}}
⚫
* {{cite book |last1=Corbin |first1=Ruth M. |last2=Bleibaum |first2=Rebecca N. |last3=Jirgal |first3=Tom |last4=Mallen |first4=David |last5=Van Dongen |first5=Christine A. |date=26 November 2018 |isbn=978-0128054710 |oclc=1078666387 |publisher=Academic Press |title=Practical Guide to Comparative Advertising: Dare to Compare |display-authors=1}}
⚫
* {{cite web |last1=ESOMAR |last2=Raben |first2=Finn |date=2019 |access-date=13 December 2019 |url=https://www.esomar.org/what-we-do/about-us |website=esomar.org |title=About us |url-status=live |archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us |archive-date=13 December 2019}}
* {{Cite web |last=ICC |date=2019a |website=ICC |title=ICC/ESOMAR International Code on Market and Social Research |url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |archive-date=13 December 2019}}
* {{Cite web |last=ICC |date=2019b |website=ICC |title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics |url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |archive-date=13 December 2019}}
⚫
* {{cite thesis |last=Nilsson |first=Johan |date=2018 |title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics |doi=10.3384/diss.diva-144816 |type=PhD |publisher=Linköping University |doi-access=free |isbn=978-91-7685-360-3}}
⚫
* {{cite book |last1=Polonsky |first1=Michael J. |last2=Waller |first2=David S. |date=31 Aug 2004 |isbn=978-0761922490 |oclc=982525073 |publisher=SAGE Publications, Inc |edition=1 |title=Designing and Managing a Research Project: A Business Student's Guide |url-access=registration |url=https://archive.org/details/designingmanagin0000polo}}
⚫
* {{cite web |last=Wiley |date=2019 |title=Research World |website=Wiley |url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |access-date=13 December 2019 |url-status=live |archive-date=13 December 2019}}
⚫
{{Refend}}


==External links==
==External links==
* {{official website|http://www.esomar.org/}}
* {{official website|http://www.esomar.org/}}


== See also ==
{{DEFAULTSORT:ESOMAR}}

* [[Insights Association]]
* [[American Association for Public Opinion Research]] (AAPOR)
* [[World Association for Public Opinion Research]] (WAPOR)
* [[European Survey Research Association]] (ESRA)
* [[Market Research Society]] (MRS)


{{Social surveys}}
{{Authority control}}

[[Category:Professional associations based in the Netherlands]]
[[Category:Professional associations based in the Netherlands]]
[[Category:Pan-European trade and professional organizations]]
[[Category:Pan-European trade and professional organizations]]

Latest revision as of 09:12, 1 October 2024

ESOMAR
Formation1947; 77 years ago (1947)[a]
FounderData analytics professionals and researchers in 1947
HeadquartersAmsterdam, Netherlands
Coordinates52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
Websiteesomar.org

ESOMAR is a global professional association for market research and insights that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]

History

[edit]

ESOMAR was founded in 1947.[1][a] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]

Activities

[edit]

ESOMAR produces information about market, opinion, and social research as well as data analytics.[6][7] An annual multi-day congress is held in-person,[8][9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[10][11]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.[14]

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide.[15] In addition, every year ESOMAR presents several awards,[16] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,[17] and the ESOMAR Partner Awards.

Notes

[edit]
  1. ^ a b c ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.[1]

References

[edit]
  1. ^ a b c ESOMAR & Raben (2019).
  2. ^ Corbin et al. (2018), pp. 171–172.
  3. ^ a b ICC (2019a).
  4. ^ Polonsky & Waller (2004), p. 72.
  5. ^ ICC (2019b).
  6. ^ Nilsson (2018), pp. iv, 49–51.
  7. ^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
  8. ^ "ESOMAR Congress". Retrieved 11 September 2023.
  9. ^ "ESOMAR Congress 2022". Retrieved 11 September 2023.
  10. ^ "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
  11. ^ "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
  12. ^ "Research World". Retrieved 10 September 2023.
  13. ^ Wiley (2019).
  14. ^ "ESOMAR Foundation". Retrieved 12 September 2023.
  15. ^ "2024 Insight250 Official Announcement of Winners". ESOMAR. 30 September 2024.
  16. ^ "Awards". esomar.org.
  17. ^ "Research Effectiveness Awards". esomar.org.

Further reading

[edit]
[edit]

See also

[edit]


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