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| alma_mater = [[Massachusetts Institute of Technology]] <small>(PhD, Management, 1998)</small>
| alma_mater = [[Massachusetts Institute of Technology]] <small>(PhD, Management, 1998)</small>
| notable_works =
| notable_works =
| website = https://www.b.kobe-u.ac.jp/en/staff/ogawa.html
}}
}}


'''Susumu Ogawa''' (born 1964) is a Professor of Innovation and Marketing, Graduate School of Business Administration, [[Kobe University]], Japan.
'''Susumu Ogawa''' (born 1964) is a professor of Innovation and Marketing, Graduate School of Business Administration, [[Kobe University]], Japan.


He was a student of [[Eric von Hippel]], and received a Ph.D. in Management from MIT, Sloan School of Management in 1998. Since September 2016, he serves as a research affiliate at Massachusetts Institute of Technology, [[MIT Sloan School of Management|Sloan School of Management]]. His specialty is innovation and marketing.
He was a student of [[Eric von Hippel]], and received a Ph.D. in management from [[MIT Sloan School of Management|Sloan School of Management]], [[Massachusetts Institute of Technology]] (MIT), in 1998. Since September 2016, he serves as a Research Affiliate at Massachusetts Institute of Technology, [[MIT Sloan School of Management|Sloan School of Management]]. His specialty is innovation and marketing.


== Education ==
== Education ==
Ogawa earned a Ph.D. in Management from [[Massachusetts Institute of Technology]]'s Sloan School of Management in February 1998.<ref>{{cite web|url=https://www.b.kobe-u.ac.jp/en/staff/ogawa.html|title=Graduate School of Business Administration, KOBE UNIVERSITY｜Susumu Ogawa|website=b.kobe-u.ac.jp|publisher=[[Kobe University]]|accessdate=12 September 2016}}</ref> He has an MA (1989) and a BA (March 1987) from Kobe University's School of Business Administration.{{cn}}
Ogawa earned a Ph.D. in management from MIT's Sloan School of Management in February 1998.<ref>{{cite web|url=https://www.b.kobe-u.ac.jp/en/staff/ogawa.html|title=Graduate School of Business Administration, KOBE UNIVERSITY｜Susumu Ogawa|website=b.kobe-u.ac.jp|publisher=[[Kobe University]]|accessdate=12 September 2016}}</ref> He has an MA (1989) and a BA (March 1987) from Kobe University's School of Business Administration.<ref>{{Cite web|url=http://www.b.kobe-u.ac.jp/en/|title=Graduate School of Business Administration, KOBE UNIVERSITY|website=www.b.kobe-u.ac.jp|access-date=2016-09-13}}</ref>{{citation needed|date=September 2016}}


== Major Works ==
== Major works ==
His paper with Frank Piller, “Collective Customer Commitment: Reducing the risks of new product development”<ref>{{Cite web|url=http://sloanreview.mit.edu/article/reducing-the-risks-of-new-product-development/|title=Reducing the Risks of New Product Development|publisher=[[MIT Sloan Management Review]]|access-date=2016-09-12}}</ref> in ''[[MIT Sloan Management Review]]'' (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as Elephant Design Company, MUJI, and [[Threadless|threadless.com]], and received an overwhelming feedback from international magazines including ''[[The New York Times]]'' and ''[[Business Week]]''.
His paper with Frank Piller, “Reducing the risks of new product development”<ref>{{Cite web|url=http://sloanreview.mit.edu/article/reducing-the-risks-of-new-product-development/|title=Reducing the Risks of New Product Development|publisher=[[MIT Sloan Management Review]]|access-date=2016-09-12}}</ref> in ''[[MIT Sloan Management Review]]'' (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as [[Elephant Design]] Company, [[Muji|MUJI]], and [[Threadless|threadless.com]], and received an overwhelming feedback from international magazines including ''[[The New York Times]]'' and ''[[Business Week]]''.


In Fall 2011, his joint research project with [[Eric von Hippel]] and Jeroen de Jong, was published in ''MIT Sloan Management Review'' entitled as “The Age of the Consumer-Innovator”.<ref>{{Cite web|url=http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/|title=The Age of the Consumer-Innovator|access-date=2016-09-12}}</ref> The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan.
In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, titled, “The Age of the Consumer-Innovator”, was published in ''MIT Sloan Management Review''.<ref>{{Cite web|url=http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/|title=The Age of the Consumer-Innovator|access-date=2016-09-12}}</ref> The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan.


His paper in ''[[International Journal of Research in Marketing]]'', “User-generated versus designer-generated products: A performance assessment at MUJI"<ref>{{Cite journal|last=Nishikawa|first=Hidehiko|last2=Schreier|first2=Martin|last3=Ogawa|first3=Susumu|date=2013-06-01|title=User-generated versus designer-generated products: A performance assessment at Muji|url=http://www.sciencedirect.com/science/article/pii/S0167811612000730|journal=International Journal of Research in Marketing|volume=30|issue=2|pages=160–167|doi=10.1016/j.ijresmar.2012.09.002}}</ref> (with Hidehiko Nishikawa and Martin Schreier), was selected as the runner-up of the best paper award.
His paper in ''[[International Journal of Research in Marketing]]'', “User-generated versus designer-generated products: A performance assessment at [[Muji|MUJI]]"<ref>{{Cite journal|last1=Nishikawa|first1=Hidehiko|last2=Schreier|first2=Martin|last3=Ogawa|first3=Susumu|date=2013-06-01|title=User-generated versus designer-generated products: A performance assessment at Muji|journal=International Journal of Research in Marketing|volume=30|issue=2|pages=160–167|doi=10.1016/j.ijresmar.2012.09.002|s2cid=3176133 }}</ref> (with Hidehiko Nishikawa and Martin Schreier), was selected as the runner-up of the best paper award.

== See also ==
* [https://www.youtube.com/watch?v=n2POtHdTNPE A Tale of User Innovation 1]
* [https://www.youtube.com/watch?v=2GpjvqMODq4 A Tale of User Innovation 2]
* [https://www.youtube.com/watch?v=gzWt9utkJB0 A Tale of User Innovation 3]


==References==
==References==
{{Reflist|2}}
{{Reflist|2}}


{{Authority control}}

{{DEFAULTSORT:Ogawa, Susumu}}
[[Category:Living people]]
[[Category:Living people]]
[[Category:1964 births]]
[[Category:1964 births]]
[[Category:Kobe University faculty]]
[[Category:Academic staff of Kobe University]]
[[Category:Kobe University alumni]]
[[Category:Kobe University alumni]]
[[Category:MIT Sloan School of Management alumni]]
[[Category:MIT Sloan School of Management alumni]]

Latest revision as of 21:40, 1 October 2024

Susumu Ogawa
Born1964 (age 60–61)
Alma materMassachusetts Institute of Technology (PhD, Management, 1998)
Occupation(s)Professor of Innovation and Marketing, Kobe University
Websitehttps://www.b.kobe-u.ac.jp/en/staff/ogawa.html

Susumu Ogawa (born 1964) is a professor of Innovation and Marketing, Graduate School of Business Administration, Kobe University, Japan.

He was a student of Eric von Hippel, and received a Ph.D. in management from Sloan School of Management, Massachusetts Institute of Technology (MIT), in 1998. Since September 2016, he serves as a Research Affiliate at Massachusetts Institute of Technology, Sloan School of Management. His specialty is innovation and marketing.

Education

[edit]

Ogawa earned a Ph.D. in management from MIT's Sloan School of Management in February 1998.[1] He has an MA (1989) and a BA (March 1987) from Kobe University's School of Business Administration.[2][citation needed]

Major works

[edit]

His paper with Frank Piller, “Reducing the risks of new product development”[3] in MIT Sloan Management Review (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as Elephant Design Company, MUJI, and threadless.com, and received an overwhelming feedback from international magazines including The New York Times and Business Week.

In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, titled, “The Age of the Consumer-Innovator”, was published in MIT Sloan Management Review.[4] The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan.

His paper in International Journal of Research in Marketing, “User-generated versus designer-generated products: A performance assessment at MUJI"[5] (with Hidehiko Nishikawa and Martin Schreier), was selected as the runner-up of the best paper award.

See also

[edit]

References

[edit]
  1. ^ "Graduate School of Business Administration, KOBE UNIVERSITY｜Susumu Ogawa". b.kobe-u.ac.jp. Kobe University. Retrieved 12 September 2016.
  2. ^ "Graduate School of Business Administration, KOBE UNIVERSITY". www.b.kobe-u.ac.jp. Retrieved 2016-09-13.
  3. ^ "Reducing the Risks of New Product Development". MIT Sloan Management Review. Retrieved 2016-09-12.
  4. ^ "The Age of the Consumer-Innovator". Retrieved 2016-09-12.
  5. ^ Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu (2013-06-01). "User-generated versus designer-generated products: A performance assessment at Muji". International Journal of Research in Marketing. 30 (2): 160–167. doi:10.1016/j.ijresmar.2012.09.002. S2CID 3176133.
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